Ethical Brands
Sustainable Brands
Give Back Brands
sell goods that benefit artisans and their communities
sell sustainable goods that benefit their environments
sell goods that give back to their destined communities
CONTENTS 17KUYICHI
1NCLA NAIL WRAPS
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Gift Guide
This list features our first annual Gift Guide that was curated by Good Mood Shopper. The list is divided into three sections: Gifts for Ethical, Sustainable, and Give Back Shoppers
23 STARFISH PROJECT
ISSUE
TERMS
Good Mood Shopper doesn’t own any of the images in the magazine. The following images have been provided to us by social conscious brands. These images are copyrighted by them.
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Please visit each company to learn more about their products and story.
People Tree is a label and a network that links organic cotton farmers, hand weavers, hand knitters and tailors.
This magazine is owned by Good Mood Shopper. Any illegal copying or selling of this magazine is forbidden.
41Cover Spotlight- People Tree Clarissa Fletcher Founder/Editor
CONTENTS
51GRACE AND LACE 75 31 BITS 71THE LITTLE MARKET
97NOONDAY COLLECTION
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December List
The list features the brands that are shown in Good Mood Shopper’s December Issue
107COLOR BY AMBER
113 FOTOLANTHROPY- STORY BY: KATIE NORRIS Fotostrap is the camera strap that gives back. With every purchase, Fotostap donates 10% to Fotolanthropy, a non-profit that gives portrait sessions and short films to inspiring people who are overcoming adversity. By choosing Fotostrap, you are directly helping to fund Fotolanthropy!
121TARGET FOR TOMS
Behind The December Issue
People Tree Cover photo by People Tree
Magazine Issue PR Partners ELLE Communications HL Group Cameo PR Foundfuture
Good Mood Shopper Partner Magazine Literacy
Contributor Katie Norris
LETTER
From Clarissa Fletcher/Editor 0ver 100 Down: 100 More To Go! Thank You
Merry Christmas everyone! Thank you so much for buying the December issue. I really appreciate your support during these last five months. When our first issue was released back in August, I wasn’t sure if Good Mood Shopper was going to be a monthly magazine or a bimonthly one. So, I continued to publish Good Mood Shopper once a month to spotlight as many social conscious brands as possible. This has been an incredible five months and thank you guys for liking our social media posts, sharing our magazines and for your kind words. Starting in January 2015, Good Mood Shopper will be published every other month, releasing 6 times a year. We will try our best to bring you the latest fashion, news and articles in these fu-
ture issues. I have really enjoyed learning brands and meeting wonderful people all around the world. I’m excited to see what’s in store for Good Mood Shopper in 2015. My wish for Good Mood Shopper is to reach more people. I hope that you have a very Merry Christmas (check out our Gift Guide on pg. 51 and a survivor story by Katie Norris, the founder of Fotostrap on pg. 113) and Happy New year. I hope that 2015 is your best year ever! See you in 2015! Xo, Clarissa Fletcher Editor
NCLA NAIL WRAPS
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CYLA Nail Wraps creates innovative, high-end products that pair fashion and beauty, while never forgetting where we come from: Sunny Southern California! Our true essence, the way we create, the moments that truly inspire us, are deeply embedded in our DNA. Our goal is to design luxury nail products by effortlessly combining our love for everything Fashion and Beauty.
Follow NCLA on social media
Join The Movement #shopncla
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We recognize the value of exceptional products, creativity and individuality. As such our mission is to create nail fashion products that lead the way forward. We generate ideas from our surroundings, the love for fashion and beauty and the irrepressible drive for constant improvement. The results are exceptional visuals paired with the highest quality products that we unconditionally believe in. Our patent pending nail wrap designs are runway inspired, very easy to apply and extremely long lasting. As an added bonus they actually help protect your nail beds. And all you need to apply is clear coat. All our colors are ‘5 free’ which means that they contain no toxins such as Dbp. Toluene, formaldehyde, Camphor and is not tested on animals.
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KAYU DESIGN FASHION
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ETHICA FASHION
FORTRESS INCA
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Beyond BEANIE
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SHOP Beyond Beanie!
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KROCHET KIDS
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Magazine | StockInDesign
KUYICHI JEANS
SUSTAINABLE BRAND
1st The first fashion conscious brand. We started our journey in 2001.
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We create the best jeans in the world.
Sustainability isn’t just a trend.
/
We were the first to introduce socially conscious jeanswear/
The name KUYICHI is derived from the Peruvian god of the rainbow who brought colour in society as well. Why Peru? The first organic cotton we used was Tanguis cotton from Oro Blanco in Peru. We believe sustainability isn’t just a trend. And it shouldn’t be the next generation’s job. We see it as our mission. Now and in the future. We’re convinced quality fashion should be created in a 100% sustainable and responsible way. And that we can look great and be good at the same time. Some people may call us idealists, we rather think of ourselves as realists. After all, the world we live in is real,the people we work with are real, and so are the choices we make.
The first conscious fashion brand. We
So that one day we and all other fashion
started our journey in 2001. Since then
brands can be fully sustainable. In the
we have innovated and inspired.
year 2000 the founders of KUYICHI, NGO Solidaridad, wanted to introduce organ-
We were the first to introduce social-
ic cotton in the clothing industry.
ly-responsible organic cotton jeans wear. And we lead the way in creating
During their experience with the devel-
sustainable fashion from recycled cot-
opment of fair trade organic coffee and
ton, recycled plas-
fruit business in
tic bottles and al-
Latin America, they
ternative materials such as hemp and tencel. We’re happy to see that we
We give the best of overselves to reach our goal
raised the bar for many companies around us. We are
but we never gave up. Join us on our journey and infuse us with your ideas.
poverty among inIndians
ers. Solidaridad
de-
cided to make a
ideals. We give the
every time. Sometimes we struggled,
lot of pollution and
and factory work-
beings joined by
made choices and mistakes, learning
industry caused a
digenous
/
a bunch of human
best of ourselves to reach our goal. We
found the cotton
change. First, Solidaridad tried to convince the big players in the denim industry to use organic cotton, in order to improve the working and living conditions in developing countries.
ZERO WASTE BRAND
THEY MAKE CLOTHING THAT MAKE YOU FEEL GOOD ABOUT BUYING. THEY ARE MADE BY SMALL TEAMS OF SEWERS, PRINTERS, DYERS AND WEAVERS EARNING
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GOOD WAGES AND BENEFITS!
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here are generally two strategies for zero-waste fashion: creative pattern making that uses 100% of a given material, and generating garments from remnant materials. The only approach that we felt truly glad our sustainability philosophy was a marriage of the two. The journey of a tonlĂŠ product begins in an unlikely place: a heaping pile of factory scrap material. Our design team frequents the remnant material markets to scavenge through piles of factory castoffs before they end up in landfills. Creativity is key, as size, color, texture, and material continually vary.
Textile manufacturing, dyeing, and disposal all add up to a really big, global problem. Manufacturing polyester, a synthetic material accounting for 40-45% of all textiles, is an energy intensive process requiring nonrenewable petrochemicals.
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onlé designers work side by side with the production team to plan collections that incorporate even the tiniest scraps into original looks. Our excess fabric strips are tediously hand cut and individually sewn back into yarn. The yarn is then knit and woven into new pieces; articles of clothing made from twice-recycled fabric. Working in this fashion leaves 2-3% waste, which is pretty good, considering a typical factory can average 40%. But we weren’t satisfied. This led us to pioneer a formula for making our own recycled paper, which combines tiny scraps of fabric, paper left from our office and pattern making, and natural
glue. This closed the loop in our production and brought our waste down to nil. So, when you purchase a tonlé product, check for tiny threads in your hangtag and know that it was put there with both you and our planet in mind. About 90% of materials are recycled fabrics from these factories. The other 10% are made of local and sustainable suppliers. We put thought and care into every step of production to ensure that each piece has the smallest environmental footprint and maximum social benefit, while providing you with a beautiful garment.
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STARFISH PROJECT
HANDMADE (ARTISAN) BRAND
STARFISH PROJECT IS COMMITTED TO RESTORING HOPE FOR WOMEN THAT HAVE BEEN EXPLOITED. THEY PROVIDE HOPE FOR WOMEN BY GIVING THEM
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SUPPORT AND A WAY TO EARN AN INCOME- MAKING STARFISH
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he Project developed a socially responsible jewelry business in order to provide women with alternative employment and a range of holistic care services. Starfish Project provides opportunities for women to heal and grow through counseling, vocational training, language acquisition, family education grants and health care access, as well as providing housing in our women’s shelter. As of 2013, the Project had grown to support approximately 50 women, primarily through the jewelry company where women have taken on new levels of responsibility and leadership, and are able to provide for their families through meaningful employment.
STARFISH PROJECT WAS ESTABLISHED IN 2006 TO EMPOWER EXPLOITED WOMEN IN ASIA.
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fter successfully developing a business model and holistic care program, Starfish Project is expanding into other cities in order to help even more women. Since 2011 two separate groups of individuals working with exploited women in smaller, poorer locations have approached Starfish about potential partnership in order to utilize the Project’s resources to reach more exploited women in more cities. The need is so great and widespread that Starfish decided to expand by opening 2 new branches of the Project in these two cities. As of 2013, the Project now
operates and offers employment and care to exploited women in 3 different cities in Asia. Starfish Project is committed to restoring hope for each woman who enters its doors.
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STARFISH PROJECT JEWELRY
BRAIDED BLISS
GIVE BACK BRAND
SPREAD BLISS ANSLEY VASCONCELLOS ANSWERS OUR QUESTIONS
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Q
SPREAD BLISS = SHARING KINDNESS
ANY TYPE OF KIND ACT HAS THE ABLITY TO SPREAD BLISS 1. Why did you start a t-shirt clothing line?
knowing that it can make a large impact. It’s about knowing that you have the power, anywhere and anytime, to create a beautiful ripple effect in the world and can brighten even the darkest of days.
ly encouraging each other to go after their dreams. Ashley Beaudin, founder of Firework People, has created such a welcoming and supportive community for women entrepreneurs and creatives!
I’ve always believed that great things are created from small steps along the way so I truly think that a brighter world can be created one kind act at a time and this message, this T-shirt, is a reminder of that.
Any type of kind act has the ability to spread bliss! It can be giving someone a compliment, encouraging others to go after their dreams, being a shoulder to lean on, or even just listening to someone and being in the moment. It’s truly the simple things in life that can make the biggest difference.
2. What’s the meaning behind Spread Bliss?
3. Tell me about Fire Work People?
Spreading bliss is about harnessing the strength of the smallest act of kindness and
They’re a wonderful online community filled with beautiful souls who are constant-
When I first started Braided Bliss, I happened to see a tweet about a Twitter chat called #fireworkpeople. Back then, it was just starting out and it was a small group of women who were always so positive, encouraging, and determined to follow their passions and dreams. I was obviously hooked right away! I love anything where dreams run big and souls fly free. They’ve been huge supporters of Braided Bliss and I’ve been so grateful for such a wonderful community!
I really wanted Braided Bliss to evolve into something beyond a computer screen. I wanted the message behind ‘spread bliss’ to come alive and become something that people hold in their hearts as they walk through life.
“Braided Bliss is my heart and soul in its entirety! “
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4. Do you have a story you would like to share concerning your line?
Braided Bliss is my heart and soul in its entirety so my whole life is its roots, but to keep it short I’ll only backtrack to last September. At the time, it had been two months since I graduated from college. Each day was filled with job applications, interviews, events, and struggling with health issues and a long term, unhealthy relationship. I was offered an internship at an experiential marketing company so I decided to pack my things and move to a new city. After two months there, I was offered a
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social media position at a digital agency in California so I decided to pack up my things again and road trip out West. By that time all of my family lived in SoCal and I had always wanted to live there so I was more than excited to move. The job ended up not being a good fit and I was craving something that would feed my passion for helping people and utilize social media to touch people’s lives I wouldn’t normally be able to. So after 6 months I decided to quit and a week later Braided Bliss was born. I had been searching for jobs at charitable/sustainable businesses but nothing was available at the time so I wanted to create an out-
I loved having a platform where I could help people; no matter near or far. It started out as solely a fashion blog to feature products from charitable businesses to help them raise awareness, but then it turned into something much more. Since my career background is in social media marketing, I also offer a marketing bundle to businesses with a cause in order to help them spread their message. 5. Will there be more Spread Bliss apparel in the future? Definitely! I’m actually working on creating a unisex tee right now. I have some other designs I’d love to create in the future, but right now it’s just all about spreading bliss, spreading the message, and spreading light into the world. 6. Do you have a Christmas wish? My Christmas wish is for everyone to do at least one act of kindness each day. Everyone has the power to create a difference in people’s lives whether you see the immediate effect of your actions or not. One word or one thoughtful gesture has the power to not only turn someone’s day around, but can turn someone’s life around. It’s the simple things in life that can mean the most.
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BRAIDED BLISS FASHION
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KIDOGO KIDOGO
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SHOP NOW!
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Meyelo JEWELRY
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5 ACCESSORIES JEWELRY
Cover Spotlight From Japan to London PEOPLE TREE MAKES BEAUTIFUL GARMENTS THAT ARE LIVING BLUEPRINTS FOR THEIR VAULES: PEOPLE AND THE PLANET! THEY HAVE PARTNER WITH FAIR TRADE ARTISANS FOR 20 YEARS!
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or every beautiful garment People Tree makes, there’s an equally beautiful change happening somewhere in the world. When you wear People Tree, you look good and feel good knowing your unique garment was made with respect for people and the planet. People Tree is recognized by customers and the fashion industry as a pioneer in Fair Trade and environmentally sustainable fashion. For over twenty years, People Tree has partner with Fair Trade artisans and farmers in the developing world to produce a collection of ethical and eco fashion. Fair Trade is about creating a new way of doing business, creating access to markets and opportunities for people who live in the developing world. Good Mood Shopper is so glad to have Safia Minney, the founder of People Tree to participate in our interview. Prepare to be moved and inspired by her kindness and honesty.
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People Tree is a label and a network that links organic cotton farmers, hand weavers, hand knitters and tailors
1. How has People Tree changed your life? At first it was tough, as a ‘green, ethical consumer’ back in the early 90’s there weren’t many Fair Trade and organic foods or clothing around so I sought them out and supported these pioneering social businesses. I wanted a better product, so I started designing Fair Trade fashion myself with organic farmers and artisans - from the fibre in the field through to the weaving community and Fair Trade tailoring groups. One thought played on my mind: what is unfair fashion and how can Fair Trade fashion empower farmers, artisans and tailors? I visited garment factory workers in slums
and heard their stories of hardship and suffering because fast fashion companies would not pay a fair price for their labour. Not only are people exploited, our unaccountable international trading system leaves people disabled by industrial accidents fit only for begging or claims lives. Fairness in fashion is needed urgently. With all eyes on it after the tragedy of Rana Plaza killing and injuring thousands of people full accountability of business practice is expected by consumers. They want to be sure their money is supporting people and planet in a responsible way.
People Tree is a label and a network that links organic cotton farmers, hand weavers, hand knitters and tailors and training them to produce to international standards in rural villages is really tough but rewarding. Women even walk differently with confidence, with a smile knowing they are able to help their children build a good future. Seeing those smiles changed my life. 2. Why did you start People Tree? I travel around the world and I see the problems our beautiful planet faces poverty, environmental degradation, people, exploitation and pollution. I have always felt that lack of information and awareness stops consumers changing their habits. We can all change our lifestyles and be part of the solution.
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It all started in 1991 in Japan. I set up a volunteer group called Global Village I founded in my living room. It was possible to get Fair Trade tea and coffee but not clothing. People Tree grew from this and has now become the highest profile Fair Trade company in Japan. We launched People Tree in the UK in 2001. I started People Tree as a green consumer with a couple of friends. Today People Tree is a community of tens of thousands of like-minded people. We have 80 employees, 40,000 customers, 800 People Tree problem.
People Tree Sustainable Fashion The people we work with have, some of the smallest environmental footprints in the world. They live and work in communities without most essentials of modern life – including electricity. They buy few consumer goods, eat locally produced food and use hand production methods to earn their living. What’s more, many are directly threatened by the environmental impact of our lifestyles and buying habits in the West - the pollution from goods manufactured for us and global warming arising from power we consume. Environmental justice, this is not. People Tree designs garments to be produced by hand as much as possible, so our products have small carbon-footprints too.
3. People Tree started in Japan, could you tell me about the eco/ethical market there? I lived in Japan where I started People Tree for 17 years with my family. I know Japan very well and speak Japanese. I still spend 1 in every 6 weeks there. Japan has a great respect for craftsmanship and natural fibers, much more than here in the UK and Europe. The hand-woven fabrics are designed in both countries and the prints and graphics are mostly designed in the London office as we have a big print dress market here. The aesthetic I have in mind is a feminine silhou-
ette, but a fabulous fashion shape in organic cotton or a hand–embroidered blouse sells well in both countries. In Japan the awareness level of Fair Trade is only 20% to 80% here in the UK – but the Japanese public have a very great interest in environmental issues and therefore in organic cotton.
People Tree Principles People Tree is a different kind of fashion business. They give customers an alternative to fast fashion. The fast fashion industry is fueled by insatiable demand for cheap clothing and accessories. Fast fashion has a devastating impact, from sweatshops and child labour to pollution and global warming. Slow Fashion means standing up against exploitation, family separation, slum cities and pollution – all the things that make fast fashion so successful. We make beautiful garments that are a living blueprint for our values: people and the planet are central to everything we do. Our garments are hand crafted in organic cotton and sustainable materials, using traditional skills that support rural communities. In the past, ethical, Fair Trade, organic, sustainable were not words people think of as fashionable. People Tree has transformed ethical fashion into something that is desirable and glamorous. We design and produce high quality, fashionable products for women and men. We also collaborate with leading designers to produce unique collections.
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4. Do you have a favourite artisan story you would like to share? Sabina is originally from Thanapara Village. She was abandoned by her husband and felt forced to find a job in a garment factory in Dhaka. Sabina, who is an ex Rana Plaza worker now works in Swallows, People Tree Fair Trade partner of 20 years who train and provide employment to over 200 underprivileged women in rural Bangladesh. Sabina worked in Dhaka for five years and when Rana Plaza collapsed, she was working on the 3rd floor. She hid under the table and was stuck there for 9 ½ hours. She has two daughters, 14 and 10, who were looked after by Sabina’s mother while she worked in the factory. She started to work in Swallows four
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months after the accident and she finds the work there much more peaceful and she is delighted to be able to look after her daughters herself. She believes the factory owner should be blamed for Rana Plaza collapse as well as consumers should take the responsibility for their shopping habits. “If more people bought Fair Trade fashion, there would be more livelihoods for women like me in the villages of Bangladesh – so we could look after our families whilst earning a living.”, Sabina told me.
People Tree Organic Cotton From farm to fashion, People Tree produces a range of clothing for women and men with organic cotton. Over 60% of People Tree’s collection is made with 100% organic cotton. Almost all of our cotton is 100% Fairtrade certified organic and grown by farmers who earn 30% more for their cotton. We help by supporting clean water facilities, schools, seed banks and training and fighting against GM seeds. Buying organic cotton fashion is a small thing that makes a big difference. Organic cotton farming is good for farmers. People Tree’s organic cotton is produced by Agrocel, a Fair Trade group that helps farmers go organic. Agrocel provides Indian cotton farmers with an alternative way of farming cotton.
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GRACE AND LACE
GIVE BACK BRAND
A BABY BLANKET WITH A STORY THAT WAS TURNED INTO TO A SUCCESFUL BUSINESS. GRACE AND LACE LANDED A SPOT ON ABC’S SHARK TANK AND
G LANDED A DEAL!
Story By: Melissa Hinnant
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ood Mood Shopper is honor to tell the story about Melissa and Rick Hinnant. They are the founders of Grace and Lace. Here is their story. I’ve always been a DIY kinda girl. I grew up with a mom who always made homemade play-dough, birthday cakes and sewed our dance costumes. So I learned to “sew a straight line” very early in age. In the spring of 2010 I was five months pregnant with a little girl. At a routine doctor’s visit, I was suddenly told the devastating news that without surgical intervention I would give birth to our daughter within 24 hours - and that she wouldn’t survive.
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was rushed into emergency surgery to try to save her, and then there I was, laying horizontal in the hospital for the rest of my pregnancy. The days of strict, confined bed rest were L O N G. Since I couldn’t even sit up, I just had to do something with my hands! So I started with a vision to crochet this tiny baby girl a blanket. And thus started and spurred my desire to sew, sew, sew. For two weeks I lived in the hospital until doctors could no longer stop the labor. Our very tiny but oh-so-perfect baby girl was born. With lungs not yet developed enough to survive on her own, the Lord took her straight to Heaven. Though heart-wrenching and devastating, I truly believe that out of this great tragedy has come our greatest victory. My love for sewing, and all things knit grew. Late in the fall of 2011, I made my first pair of lacey leg warmers. Everywhere I would go, people would stop and ask me where I got them. I put them up for sale online and in a matter
of days I was overwhelmed with orders I could not possibly fulfill on my own! Now, almost 3 years later, we have sold over 100,000 pairs of these lacey, frilly boot socks and leg warmers. We have grown so rapidly that we have now evolved into an official company with trademarked designs, a full studio and warehouse, and friends and family as staff.
GIFT GUIDE This list features our first annual Gift Guide that was curated by Good Mood Shopper. This was really tough to narrow the list down to just 36. However, we had too! Even dough all the social conscious brands deserve to be apart of this list, and they all are in many ways. We feel that every Good Mood Shopper issue features a Gift Guide. So, if you have been spotlighted in this issue or in our past issues, congratulations you made our Gift Guide for 2014 too! The following guide is section off into three parts for Ethical, Sustainable and Give Back Shoppers. Enjoy and happy good mood shopping!
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EDITOR’S PICKS
Christmas Gifts Under $199
Seven Great Brands: 1
3
7 2
4 5 6
1. Aframes Eyewear- Senegal, 2. beyondBeanie- Teal Kota, 3. Kidogo Kidogo- Tusker IPhone Case 4. The Giving Keys X Sackcloth and Ashes- Blanket, 5. Jonas Umbrellas First Clean Water Umbrella, 6. Roma Boots- Glossey Black, 7. Fotostrap- Bear Strap
ETHICAL SHOPPER Christmas Jewelry
1 2
Glam Mood
An Ethical Shopper loves to shop handmade goods that are made and/or designed by artisans. These brands sell goods that give earnings back to artisans. Artisans then used this money to provide a better life for themselves and their families. Our lists features seven ethical brands: 31 Bits, Noonday Collection, Based Project, Jimani Connections, The Little Market, StarFish Project and The Akola Project. 1. 31 Bits- Ava Star, 2. Noonday
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Collection- Indus Necklace, 3. Based Project- Kavango River: Gold Tone , 4. Jimani Connections- Ella Neema Beaded Bib Necklace, 5. The Little Market- Braided Beaded Bracelet/Grey + Silver, 6. StarFish Project- Star Necklace, 7. Akola Project- Drop Necklace:
5
3
6
4
7
SUSTAINABLE SHOPPER Stylish Fashion Goods
1
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A Sustainable Shopper is a shopper who love to shop environmental friendly goods. Environmental can be Vegan, Eco-friendly, Organic, Zero Waste, Recycle, Sustainable:
4 2
3
5
6 7
Fashionista Mood 1. Two Penny Blue- Cambridge Blazer in Magenta , 2. Zady- .01 The Sweater-Natural, 3. Angela and Roi- Square Gray Tote , 4. CYNJIN- Plaid Boyfriend Shirt, 5. Vegan Chic- Olivia Bootie by Coral 8 , 6. People Tree- Leaf Necklace in Black, 7. Hipsters for Sisters- White Flat Belt Bag,
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3
1
4
2
Guy Mood This lists features sustainable gifts for guys! We love our guys and fashion. So, we have five brands: 1. Kuyichi- Jeans, 2. Nisolo- Emilio Chukka Boot Brandy, 3. LSNTEbony Wood Troubadours, 4. Apolis- Salmon Paper Button Down, 5. Haberdash- Cotton Herringbone Jacket.
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5
Four Great Brands: 1
Fun Mood 63 goodmoodshopper.com
2
SHOP This Bike! 3 The need for speed!
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SHOP 1 This Skateboard!
OASAP Cool PU Paneled Jacket- $54.00
1. Sole Bicycle- The MandRake, 2. Van.eko- Boi Scooter, 3. Bureo- Minnow Complete Cruiser Skateboard, 4. Tegu- Magnetron
GIVE BACK SHOPPER Stylish Travel Gear
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1 2 3
4
A Give Back Shopper is a shopper who love to shop give-back goods. These items give back to their destined communities.
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Adventure Mood 1. Feed Projects- Weekender Bag, 2. State Bags- Smith , 3. Stone and Cloth- The Weekender, 4. Nisolo Shoes- Lori Tote Deepforest, 5. Perspectives Global- The Transporter Bag , 6. Esperos- Burgundy Classic Backpack,
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1
TOMS Brogues- $124.00
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HSN CARES St. Jude Ornaments
THE LITTLE MARKET 69 goodmoodshopper.com
THE LITTLE MARKET
HANDMADE (ARTISAN) BRAND
MARKET THE PERFECT CHRISTMAS GIFTS
Our mission is to build sustainable partnerships with artisans from around the world, by connecting them with customers through an online marketplace.
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MISTLETOE WREATH This wreath is the perfect holiday decor. The felt is handmade by women artisans.
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ll of our pieces are handmade by artisans who are paid a living wage for their work. When people are paid a living wage the cost of goods becomes higher. When you purchase fair trade goods, you are providing our artisans with the means to provide food, school fees, and medical visits for their families. Since we started placing orders, many of our groups have been able to hire back gifted artisans who had been laid off when there was not sufficient work. Our mission is to build sustainable partnerships with artisans from around the world, by connecting them with customers through an online marketplace. We seek to empower women artisans to rise above poverty and support their families. Our handmade goods showcase the artisans’ traditional skills and their dedication to preserving their arti-
sanal techniques. We source all of the artisans’ products ethically and practice fair trade principles. We acknowledge the interdependency of people around the world and our responsibility to help others. The Little Market is a social enterprise, combining business and social justice. We measure our success by the positive social and economic impact on our artisans and their communities.
APOLIS GLOBAL
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31 BITS
HANDMADE (ARTISAN) BRAND
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Every purchase you make can either have a positive or negative impact on the world. 31 Bits is part of a movement revolutionizing the way people do business. We value both the creator and the consumer. The artisans in our program are receiving a sustainable income and holistic education, empowering them to rise above poverty. Our accessories are marked by fresh colors and crisp design. Our customers exemplify sophistication and compassion. The heartbeat of 31 Bits is made of love, creativity, community, endless laughter, compassion, story telling, fashion, and frequent dance parties.
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31 BITS BEGINNINGS AND PURPOSE
Mission: Using fashion and design to empower people to rise above poverty. Our model is to empower people through the fashion industry. We work with our beneficiaries in Uganda to create fashionable, quality products. They earn an income enabling them to provide for their families. We care for them holistically through counseling, health education, finance training, and business mentorships. After five years in our program, our beneficiaries are ready to graduate. A graduated beneficiary has her own business and is educated, healthy, and confident. She is empowered.
EMPOWERING
And guess what?
Everything we do is funded through product sales. That means every time you make a 31 bits purchase, you have a direct impact on women’s lives in Uganda. The “31” comes from Proverbs 31, where it describes a diligent woman providing and caring for her family. The “bits” comes from what the beads are made out of…bits of paper! We were carefree juniors in college. We were waitresses and babysitters, living for the moment. But with graduation just a year away, we knew we were supposed to be figuring out what was next. We began filling out grad school applications, applying for jobs, and making travel plans. But in the midst of planning out what was next, our lives were interrupted.
Our classm a t e , Kallie, had just gotten back from a life-changing trip to Uganda. She met women who grew up in a war and had nothing. They were single moms with no education and no job, and they were our age. OUR AGE. Our lives couldn’t look more different.
What the women lacked in education, they made up for in skill and resourcefulness. They were making incredible jewelry out of old posters. Kallie brought a box of the jewelry back, and we fell in love instantly. We sold the jewelry to friends and ran out within weeks. That’s when it hit us. These women had a skill, but needed a market. We lived in dorms and apartments filled with people who would love this stuff! Together, we
could m a k e a business. We now have 120 women in our program whose lives are changed. Their children’s lives are changed. Their community is changed. And we got to be a part of it!
STONE + CLOTH
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PURPOSE
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JIMANI COLLECTIONS JEWELRY
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OUT OF PRINT FASHION
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PERSPECTIVES GLOBAL
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The
GIVING KEYS
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JONAS UMBRELLAS
AFRAMES EYEWEAR GLASSES
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Warby Parker
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SHOP WARBY PARKER
THE FABLEISTS KIDS FASHION
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NOONDAY COLLECTION
HANDMADE (ARTISAN) BRAND
NOONDAY COLLECTION IS NOT A CHARITY! THEY BELIEVE IN PROVIDING JOBS FOR WOMEN AND EMPOWERING THEM.
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oonday Collection’s mission is to create economic opportunity for the vulnerable. We partner with artisans in the developing world, empowering them to grow sustainable businesses. By creating a marketplace for their goods, we create dignified jobs at living wages. This allows our artisans to earn more in order to support their families. We also offer no interest loans and make advance payments on orders.
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ood mood Shopper caught up with Nicole Schumann, Noonday Communication Manager. We asked her four questions about Noonday and she agreed to answer them for us. 1) What’s it like to work at Noonday? Working at Noonday is an adventure! Every day is different at the Noonday office. One day we could be Skype calling with our artisans partners across the world, the next day could be sitting in a design meeting ooh’ing and aah’ing over all the beautiful pieces our designer has worked on with our artisan partners or another day finding myself a Noonday Trunk Show. It’s truly a special place to work. Our team is incredible and it’s empowering to work alongside other world changers. 2) Do you have a Noonday story you would like to share? Earlier this year I was able to visit our artisan partners in Rwanda and hear their stories firsthand and it was life changing. Anastasie was one of our artisan partners whose story resonated with me. Anastasia is a mother of six children and a genocide survivor whose gentle smile could light up a room. Anastasia as an incredibly hard worker and before creating products for Noonday she would spend her days carrying 15 foot logs upon or head or hot steaming maize for miles, just to earn a dollar a day. She also had accepted the fact that she would never see clearly, that her eyes would always hurt when she had to focus on something small.
When asked if she’d like the opportunity to attend sewing school and learn a skill that would provide her a consistent job making products for Noonday Collection, she said “I would, but my eyes hurt so badly that I would not be able to see the needle.” Before starting sewing school, she was able to visit the eye doctor and pick out her first set of frames, purple ones I might add! “Everything is so big!” she cried the first time she wore her glasses. Anastasia is in a new season of hope and is dreaming about the future! Meeting her and her family and seeing the pride she takes in her work was beautiful. And she loves those glasses! 3) Favorite Noonday Collection piece? The Ethiopian pieces are always my favorite pieces from our line. I love the story behind each piece, the beads are made from upcycled artillery from former war conflicts and made by HIV+ women who are no longer defined by their disease. Most of all I love the style of these pieces, they go with everything and I always get compliments. The Bethe Rope Necklace is a staple in my wardrobe. 4) Do you have a Christmas Wish List? YES!! Feathered Fringe Earrings, Liberte Necklace and the Minted Cowl are all on my list!
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STATE BAGS BACKPACKS
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ESPEROS FASHION
TRIBE ALIVE JEWELRY
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COLOR BY AMBER
HANDMADE (ETHICAL) BRAND
A
t Color by Amber, our jewelry has 40% recycled content, so you’ll feel 100% good about wearing it. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,200 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. You’ll be happy to know that your piece of Color by Amber is made in an award-winning, eco-friendly facility. We send nothing to the landfill. Zero. Nada. Any materials we don’t use, we find other environmentally friendly ways to use them, keeping our planet as beautiful as our jewelry.
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Our facility is completely carbon neutral. Conservation, increased efficiency, renewable energy, and verifiable offsets have allowed us to drastically reduce our contribution to global warming. IWe do extensive human-factor testing and commit substantial resources to improve and create new products that enhance the quality of human life. We use only non-toxic materials that do not contain BPA or other harmful chemicals. Ultimately, we create our products with concern for endof-use: reusability, recyclability and safety.
La ClĂŠ JEWELRY
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ANGELA + ROI BAGS
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FOTOSTRAP
GIVE BACK BRAND
WITH EVERY PURCHASE FOTOSTRAP DONATES 10% TO FOTOLANTHROPY. FOTOLANTHROPY TELLS TRUE AND HEARTFELT STORIES ABOUT
P
SURVIVORS. THIS STORY IS ABOUT TRAVIS MILLS: A SURVIVOR SOLIDER
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Story By: Katie Norris rofessional photographer, Katie Norris, loved her job, but realized she wanted to use her gift of photography and find a way to give back to others in a tangible way. She and her team founded an official 501(c)3 non-profit, Fotolanthropy. Fotolanthropy’s mission is to document inspiring true stories of people overcoming adversity through the gift of photography and film. A recipient of Fotolanthropy receives a portrait session, an album, a short film and a social media platform to share their story.
Fotostrap is the camera strap that gives back. With every purchase, Fotostap donates 10% to Fotolanthropy, a non-profit that gives portrait sessions and short films to inspiring people who are overcoming adversity. By choosing Fotostrap, you are directly helping to fund Fotolanthropy!
F
otolanthropy’s first story began with a call from a devastated mother, Kara Wilkerson, in 2011. She had just received the news that her son James had been diagnosed with a brain tumor. Katie assembled her team and put together a portrait session and short film for Kara and her family. Since then, Fotolanthropy has completed nearly 20 stories and nine short films. The project that has received the most attention is Fotolanthropy’s first feature-length documentary, Travis: A Soldier’s Story (see the trailer at travisthemovie.com). Katie says, “I will never forget the day we learned of Travis’s story on Face-
book. I came across a photo of a young soldier with a huge grin on his face. This image really impacted me when I realized he was a wounded soldier who had lost both arms and legs. My heart broke, and I remember not being able to sleep that night, worrying and saddened for him and his family. I knew that he had sacrificed so much protecting our country, my freedom, and so much more. I knew I wanted to help. I gave his family a call the next day to see if they would be willing to allow us to gift them with Fotolanthropy’s services, and we celebrated when they said yes! Our team flew to his home in North Carolina a week later and were incredibly touched by Travis and Kelsey’s willing-
ness to share their story with us.” After filming, the team realized that this could be much more than a seven-minute film, and they set out to start at Kickstarter fund to be able to make a full-feature documentary. The goal of $12,000 was quickly surpassed, and a total of $16,000 was raised. The film team donated their time so that the documentary could be made at this low budget. Katie served as producer on the film, which tells the inspiring story SSG Travis Mills, a family man and one of only five soldiers to have survived quadruple amputee injuries during the wars in Iraq and Afghanistan. The film was recognized as the Best Documentary Short at the 2014 GI Film Festival and selected for the 2014 Lifetree Film Fest, has received local and national attention from CNN, FOX, the Today Show, and Huffington Post, among others, and
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it has now screened in over 35 cities, including New York City, Chicago, San Diego with the Gary Sinise Foundation, and the final red carpet screening on Veterans Day in Dallas at the largest screening, held at the Majestic Theatre. Travis: A Soldier’s Story is available for purchase on DVD and Blu-Ray. (www. travisthemovie.com/store) Fotolanthropy is funded by tax-deductible donations and also through Fotostrap: The Camera Strap that Gives Back. (www.fotostrap.com). Fotostrap offers over 20 colors of USA-made camera straps, including a camouflage Fotostrap named the “Travis.” Ten percent of each purchase goes back to Fotolanthropy, so they can continue telling inspiring true stories about people who have overcome adversity.
INTERNATIONAL PRINCESS PROJECT FASHION
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TARGET FOR TOMS
GIVE BACK BRAND
THE PERFECT PARTNERSHIP: TARGET + TOMS
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In 2006, TOMS founder Blake Mycoskie befriended children in a village in Argentina and saw that they didn’t have adequate shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes for a child in need. One for One.
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hen we heard that Target was collaborating with Toms this holiday season and saw the commercial for the first time, we screamed for joy! This is the prefect partnership. Not only will Target bring socially conscious to their customers, but they will introduce their buys to an amazing give back brand, TOMS. As you know TOMS donates one pair of shoes when a pair is purchased. Target will donate a blanket, a meal or shoes to someone in need. Customers can purchase Christmas gifts for less than $50. We happen to visit Target, and found that the collec-
tion is just as beautiful in person as online. They offer a variety of items, sweaters, and shoes, in men, women and kids sizes. They also offer soft blankets, pencil cases, phone cases and jewelry. These will make the prefect Christmas Gifts that will live on forever and ever!
SSEKO DESIGNS
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GOOD MOOD SHOPPER DECEMBER ISSUE LIST
People Tree Ethica Kayu Designs Fortress of Inca Beyond Beanie Kidogo Kidogo Meyelo Fotostrap Apolis Global The Little Market Matterial Fix Jimani Collections Out of Print Perspectives Global The Giving Keys Jonas Umbrellas Aframes Eyewear Warby Parker Roma Boots The Fableists Thirty One Bits State Bags Stone + Cloth Esperos
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Tribe Alive La ClĂŠ Jewelry Angela + Roi Two Penny Blue International Princess Project Sseko Designs The Clean Project Nisolo Shoes Color by Amber Noonday Collection Toms For Target Grace and Lace Starfish Project 5 Accessories Braided Bliss NCLA Tonle Kuyichi
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