Fresno Life Magazine
NOV/DEC 2013 $3.95
N O V E M B E R / D E C E M B E R
Features
2 0 1 3
40
Tales from the Lane
31
Fresno State’s Dr. Joseph & Mary Castro
8 & 74
Bruno Mars photo by Todd Owyoung
NEW FEATURES
Faith Sidlow & Mike Scott 2 | Fresno Life Magazine
60 iHeart Radio Festival
What’s Inside 5 Publisher’s Letter 6 THIS & THAT
Hmong New Year, The Holidays by the numbers, Cultural Arts Rotary Club
new
8 KEEPING THE FAITH Faith Sidlow, Women on Wheels
SOCIAL SEEN 12 17th Annual Harvest Ball benefiting Children’s Hospital Central California 14 Harvest of Hope benefiting Catholic Charities, Diocese of Fresno STORIES FROM THE CITY 17 Holt Lumber 19 JOURNEY WITH JAMI
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FASHIONABLY FRESNO 21 Inside New York Fashion Week
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Live journeys with Jami Hamel De La Cerda
Q&A with Eric Gomez
56 CREATIVE SOUL
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24 Uncommon Design
HOLIDAY SHOPPNG 27 Holiday finds at local shops
ENTERTAINMENT 60 iHeart Radio
INTERVIEW 31 Our Team Fresno State’s newest winning team,
64 From Fresno to Hollywood
The Jewelry of Forrest Armstrong
Dr. Joseph & Mary Castro
SEASON OF GIVING 36 Wise Giving
How to give for the greatest impact
40 TALES FROM THE LANE
written by Dr. Kelley Campos McCoy
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50 OUR KIDS Gearing up for the fall frenzy with
Dr. Amanda Nicholson Adams
SPORTS 54 PAGMETER
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Nick Papagni the Pagmeter, Godfather of Local Sports
Creativity Changes Everything! Valerie Marderosian introduces the Crafty Chica
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2013 Music Festival
Young Stars on the Rise
66 Book Review
Last Dance of the Vestris by Clint Olivier
DINING 69 Sip: The Elbow Room 70 Savor: The Daily Grill HEALTH AND WELLNESS 72 How Things Ad Up The Psychology of Advertising with Dr. Bradley Wajda
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74 OUR FURRY FRIENDS The Best Christmas Present Ever
with Mike Scott and Robbie
THAT’S THE TICKET 77 November, December & January events THE LAST WORD 80 Incense & Peppermints Fresno Life Magazine | 3
PUBLISHER Karen Maroot Karen@fresnolifemag.com
EDITORIAL ADVISORY BOARD Dr. Kelley Campos McCoy, Kendra Gilbert, Mike Scott, Faith Sidlow, Joel Pickford and Dr. Bradley Wajda,
SALES EXECUTIVES Michael Robbins Michael@fresnolifemag.com
DESIGNERS Beth Greene, Gary Hoffman, Michael Parola
FASHION & BEAUTY EDITOR Silva Emerian
For subscription information or advertising opportunities visit fresnolifemag.com or call 559/355-0378
SOCIAL MEDIA EDITOR Kendra Gilbert
PERFORMING ARTS EDITOR Cory Ralston
CONTRIBUTING WRITERS Dr. Amanda Nicholson Adams, Kendra Gilbert, Amy Guerra, Jami Hamel De La Cerda, Dr. Kelley Campos McCoy, Dr. Matthew Ari Jendian, Ryan Lucchesi, Valerie Marderosian, Karen Maroot, Nick “Pagmeter” Papagni, Corey Ralston, Gregory Ramirez, Mike Scott, Faith Sidlow, Dr. Don Simmons, Conlan Spangler, Dr. Bradley Wajda, Jeffery Williams
CONTRIBUTING PHOTOGRAPHERS Carlos Camarena, Chris Coke, Rosetta Cowin, Kendra Gilbert, Eddie Melikian, Tomas Ovalle, Joel Pickford, Corey Ralston
INTERNS Marina Minas, Chloe Nakagawa, Jesus Sepulveda, Yesenia Serrano, Tiffany Trujillo
Copyright © 2013 by Fresno LIfe Magazine. All Rights Reserved. Fresno Life Magazine accepts or assumes no liability for the material contained herein. This magazine is for entertainment only and is not intended as an offer or solicitation with respect to the purchase or sale of any product or service. All statements and expressions are the sole opinions of the writers. Fresno Life Magazine reserves the right to edit any editorial, photos or ad submissions for the purposes of layout, design or grammar.
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LETTER FROM THE PUBLISHER
fter marveling at Michelangelo’s statue of David, the pope asked the sculptor, “How do you know what to cut away?” Michelangelo replied, “It’s simple. I just remove everything that doesn’t look like David.” Although I can’t attest to the accuracy of that quote, I appreciate the humble wisdom it imparts. When I first took the reins of this publication in August, I wrote about the changes that were coming. The excitement generated by those changes became a chain-reaction of positive growth exceeding any of my expectations. I embarked on a mission to find Fresno’s voice and discovered many stories yearning to be told. My Fresno story began in 1981, as a headstrong young lady leaving her hometown of Midland, Michigan at age 17 to follow her heart and ideals. Leaving my family, friends, traditions and way of life was one of the most difficult decisions I had ever made; however, Fresno and its people took me in as their own, sharing food, music and art and giving me enough friendships to last a lifetime. Those early years were not always easy. Holidays were especially difficult. I missed the charm of my city. I also missed my church, my family, evergreens and SNOW. Where was the magic of Christmas without all those things? Then I visited “The Lane.” That magical experience was transforming. The lights, music and majestic Deodar Cedars uplifted and moved me. I was home again. A few years ago, I had the opportunity to serve as the executive director for Tree Fresno. It was through my work with the organization that I met the amazing people responsible for Christmas Tree Lane -- people like Dean Alexander, otherwise known as “Mister Christmas Tree Lane.” Our cover story about families who live on the Lane was written by Dr.
Kelley Campos McCoy, a talented writer who teaches media classes at Fresno State. I thank the Alexanders, Newcombes, Knotts, Tookoians and Marsellas for sharing their stories with her. I am confident you will find them as interesting, funny and ultimately heartwarming as I did. As you turn the pages you will also see some faces that are new to Fresno Life but not to our community. These folks are among Fresno’s A-listers: Faith Sidlow, Mike Scott, Nick “The Pagmeter” Papagni, Dr. Amanda Adams, Dr. Don Simmons, Dr. Matthew Ari Jendian, Valerie Marderosian, Jami Hamel De La Cerda and Joel Pickford. Please take note of Dr. Brad’s interview with Fresno State President Joseph Castro and his wife and an important feature on “Wise Giving” which will provide you with guidelines for how to make your charitable contributions count. Speaking of giving, Fresno Life Magazine has been blessed by ongoing contributions from those who have been with the publication since its inception, and we are grateful for their continued support. It has been nearly 32 years since I first met Fresno. Even though I have lived in many different places, for me, Fresno has truly become “The Best Little City in the World.”
Have a blessed and happy holiday season! – Karen Maroot, Publisher karen@fresnolifemag.com
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THIS & THAT
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HMONG NEW YEAR Fresno Fairgrounds December 26 - January 1
Fresno’s Hmong New Year festival is the world’s largest, with 10,000 to 20,000 people attending each day. New Year is the most important time of the year in Hmong culture. After finishing the rice harvest, Hmong in the mountains of Northern Laos take some well-deserved time off to celebrate with special foods, games, and costumes. Unmarried young people travel to neighboring villages in search of a mate. They play pov pob, a ball tossing game that provides a socially acceptable way for eligible bachelors and bachelorettes to meet. This tradition plays out on an international scale at Fresno’s annual festival, where Hmong people travel from every corner of the diaspora to play pov pob and take part in the ancient courtship ritual. It is not unusual for a visitor to meet Hmong from Australia, France, China, Laos, Minnesota, Alaska and Arkansas in a single afternoon. A spate of Hmong weddings follows every year in February and March. At the festival you can sample delicious Hmong foods, have your portrait taken Hmong-style, or just stroll around and take in the amazing costumes. People of all ages and backgrounds are welcome. photo by Joel Pickford from Soul Calling
the Holidays BY THE NUMBERS The celebration of Las Posadas in Mexico lasts for 9 days, during which a procession of individuals goes door to door reenacting Mary and Joseph’s search for lodging. “The Twelve Days of Christmas” is an English Christmas carol dating back to 1780. Thanksgiving and the start of Hanukkah fall on the same day this year. It’ll be another 79,043 years until it happens again. Kwanzaa celebrates 7 principles over 7 days. They are: Unity, self-determination, collective work and responsibility, cooperative economics, purpose, creativity and faith. The Guinness World Record for most Christmas lights on a residential property is held by an Australian couple who adorned their home with 331,038 twinkling bulbs in 2011. 6 | Fresno Life Magazine
8: The number of candles on a Hanukkah menorah. 9: The number of candles on a Hanukkah menorah, including the shamash. The first known Advent calendar was made in 1851. Diwali, or “festival of lights,” is a Hindu festival that lasts for 5 days and often includes firecrackers, which are believed to ward off bad spirits.
THIS & THAT
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here are rotary clubs and then there is the CULTURAL ARTS ROTARY CLUB, of which, there is only one in the world. And it happens to be located in Fresno.
Initially chartered in 1953 as the West Fresno Rotary Club, it wasn’t until 2009 that the group changed its name and began focusing on a mission to “cultivate creativity through service.” And while the members of CARC are proud to stand alone, they continue to honor and practice the values of service and community involvement upon which Rotary was founded.
A VERY ROTARY
CHRISTMAS
Known for their community service efforts year round, it’s not surprising that Rotarians from CARC will be giving back in a couple different ways this holiday season. If you come across a man or woman ringing the bell for Salvation Army at River Park, that person just might be a member of CARC. So drop a dollar in the bucket if you can. Teams of CARC members also will be, quite literally, playing Santa Claus to needy Valley families this year, as they have done in years past. Groups of Rotarians will purchase and wrap new clothes and toys and deliver them along with food to the doorsteps of some very deserving families.
CARC is involved in dozens of projects throughout the Valley, from Sprucing up Rotary Playland and holding their annual Storyland and Jazz fundraiser, to delivering food and gifts to low-income families at Christmas. One of their signature projects is the donation of musical instruments to Valley school children. We’ll keep donating them “as long as they use them,” Jackie Ryle, chair of club service and past CARC president, said. Each year the club also donates one brand new instrument to a dedicated up-and-coming young musician as part of the A.J. Parker-Foster Memorial Musical Instrument Gift Project. The project was started to honor Parker-Foster, a Clovis North High School student who died in 2011. CARC, with an estimated 60 members, has been recognized throughout the international Rotary community. Valley farmer and celebrated author, Mas Masumoto, is a member. Want to join but fear the decades-old bylaws governing who is eligible for Rotary membership? Don’t. The CARC group is a progressive bunch. Should you attend one of their weekly meetings, held Tuesdays at noon at Arte Americas in downtown Fresno, it’s likely they’ll all try to “claim you” and encourage you to join, Ryle said. And why wouldn’t you want to be a part of the only Cultural Arts Rotary club in the world?
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KEEPING THE FAITH
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FEATURE
Women On Wheels How I Learned to Love Riding a Bike By Faith Sidlow Photos by Eddie Melikian
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have never been an athlete. But as a child I loved riding my bike. I had a great, one-speed Schwinn with foot brakes. It was faster than all of my friends’ bikes. Soon, my friends started getting 10-speeds, and of course I wanted one. On my 12th birthday, my parents gave me a brand new, yellow road bike with a top bar. I was a little shaky the first day out with the narrow tires and hand brakes. On the final downhill heading home, I noticed my nine-year-old neighbor standing in the middle of the street. I looked at him, knowing I needed to go around, but I couldn’t take my eyes off of him. The next thing I knew, my neighbor and I were both on the ground. That was the last time I rode my yellow 10-speed. Over the years, I would occasionally get on a bike. I didn’t mind it. It just wasn’t my favorite thing. But I married a man whose passion is riding bikes. His son had outgrown his Trek road bike and one day I put on Tim’s old cycling shoes and took the bike out to the cul-de-sac to practice using the gears. I accidentally clipped in. I couldn’t get my feet out, panicked and fell, dislocating my elbow and tearing several ligaments. Needless to say, my bike-riding career came to another grinding halt. Five years later, my friend Barbara Rodiek told me about a cycling group called WOW—Women on Wheels. I hadn’t been on a bike in five years, but I thought, why not?
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I met Rodiek for the first Wednesday evening WOW ride at Clovis Hills Community Church in July. More than 150 women packed the church parking lot—women of all ages, shapes and sizes. Some rode sleek, expensive road bikes; others were on Huffy cruisers. Visions of my previous crashes flashed through my mind, and I wondered what I was doing in that parking lot with these women who obviously were comfortable on two wheels. WOW is the brainchild of Patty Thompson. In 2005, she participated in a Team In Training ride in Tucson. She was taken by the support and camaraderie. She approached Clovis Hills Pastor Steve Davidson with an idea to start a cycling club at the church. She said Pastor Steve laughed and said, “Go for it.” Thirty women joined WOW that first season. Eight years later, that number has grown to 250. It’s a coming together for friendship, fellowship and philanthropy. Over the past eight years, WOW members have donated blankets to a village in India, purchased pedicabs for needy families in the Philippines and donated water filters for a town in China. This season, WOW collected donations for the Fresno Rescue Mission’s Rescue the Children. Members donated school supplies, toys and money for playground equipment. Newbie Kristine Walter joined WOW this season, also recruited by Rodiek. “I decided I would give it a try,” Walter said. “I’m at a point in my life that I wanted to challenge
KEEPING THE FAITH
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It’s a coming together for friendship, fellowship and philanthropy.
Over the past eight years, WOW members have donated blankets to a village in India, purchased pedicabs for needy families in the Philippines and donated water filters for a town in China. myself and see that I could do something athletic and hang out with some really nice women. It’s a sight to see—as many as 150 women cruising out International Avenue—heading toward Friant Road. More women take part in the longer Saturday rides. Alumnae from previous seasons ride with newbies, offering words of encouragement and tips on everything from changing flats to finding the right gear for powering up hills. The newbies are easy to spot. We’re the ones with the yellow ribbons tied to the back of our bicycle seats. The rides start with a briefing—Coach Jonna Hooker describes the route and offers tips for navigating it successfully. Then Thompson leads the group in prayer, thanking God for the opportunity to be together in friendship and asking for protection from spills and crashes. On the longer rides, SAG (Support and Gear) helps with flat tires and tired riders. Each WOW season culminates in October with the metric century Valley Girls Ride. This year’s was especially meaningful to Walter, who turned 55 the day of the big ride. For me, it was four months of building confidence. I felt my endurance improve and my legs grow stronger. I found a group of women I enjoy spending time with. WOW has grown into an addiction for me. I don’t want the season to end. And it doesn’t have to. I hope to continue riding through the winter—with new friends—or maybe even my husband. “Women want to feel like they belong,” Thompson said. “When the season is over, you are WOW. You belong to us and we belong to you.”
Thompson said her goal was to put together a team that cares. And each season she watches the sisterhood and camaraderie develop, as women who were perfect strangers become lifelong friends.
Faith Sidlow teaches broadcast journalism at Fresno State. She spent the last 28 years as a news reporter and morning anchor at KSEE-TV, where she produced a series called Extreme Faith.
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Fresno L i fe Magaz i ne November/December Release Party Thursday, November 14, 6 - 9pm
Join us for appetizers & cocktails at Capo’s and pick up a free copy of our latest issue.
7835 N. Palm Ave. #106 Fresno, CA 93711
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SOCIAL SEEN
17th Annual Harvest Ball
benefiting Children’s Hospital Central California 9.27.13 Photography by Carlos Camarena Bill and Linda Smittcamp generously hosted the 17th annual Harvest Ball, a benefit for Children’s Hospital Central California, at Wawona Ranch on Sept. 27. About 650 guests gathered at the valley’s premier black tie gala to support the hospital. Guests were welcomed with flutes of champagne and greeted by the hospital’s mascot, George the Giraffe. Those attending participated in silent and live auctions and enjoyed an elegant “peach themed” dinner prepared by Pardini’s. ABC 30 anchorman Warren Armstrong served as the evening’s emcee. Guests heard the touching story of Melinda Cavalletto, who in 1968 was the nation’s youngest surviving heart valve replacement patient. She’s had multiple surgeries since her groundbreaking surgery at Children’s but assured guests that while she may have physical scars, she has no emotional scars due to Children’s excellent care and people. Presenting sponsors for Harvest Ball were Table Mountain, Wawona Frozen Foods, Wells Fargo and Western Milling. The event raised more than $500,000 for Children’s.
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Warren Armstrong
Melinda Cavalletto Bill and Linda Smitcamp
SOCIAL SEEN
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Bill and Linda Smitcamp
Pam and Bruce Lackey
Henry Perea and Henry T. Perea
Ashley Patricio, Cherie Smittcamp, Blair Smittcamp, {George}, Chelsey MacAlpine, Linda Smittcamp
Dr. Joel Brownell and Dr. Jolie Limon
Mike and Alison Baker, Julie Cade, Steve Cade, Leslie Ayala, Jai Ayala
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SOCIAL SEEN
Catholic Charities Harvest of Hope
Monique Solomon, Betty Ann Roque, Bishop Armando Ochoa, Veronica Campos
9.14.13 Photography by Eddie Melikian Catholic Charities is a social-service agency geared towards helping those in crisis by providing food, clothing and other needed services. Many of those who come to us for assistance are working people who make minimum wage and just can’t make it to the end of the month. The average family of four we serve earns less than $7,700 a year, and half of these individuals are 17 years old or younger. Many people don’t realize that we serve all who qualify, regardless of race or religion. The Harvest of Hope fundraiser is a way for us to continue to provide muchneeded services. We can’t thank our donors enough for their support. Look for us next September. We hope Fresno Life readers will be a part of the fun!!
Christen Otta, Sandy Peracchi Heather and Joe Dalena
Monique Solomon, Mary Kay Buckley, Msgr. James Peterson
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Ministers of Presence Guild
Erika Hoppe, Kelly Lilles, Karen Hume
Curtis and Shannon Stubblefield
Emily and Jarrod Martinez, Hillary and Eric Bell
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For I was hungry and you gave me food, I was thirsty and you gave me drink, a stranger and you welcomed me, naked and you clothed me‌. Matthew 25: 35-36
You too, can make a difference by partnering with us and helping those most vulnerable. Make a difference this holiday season with a single gift or a monthly pledge, and provide the opportunity to change a life.
With every dollar donated to Catholic Charities, 87 cents of that goes directly back to programs and services. Â
Catholic Charities, Diocese of Fresno
149 N. Fulton, Fresno, CA 93701 (559) 237-0851
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STORIES FROM THE CITY
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Holt Lumber
By Gregory Ramirez Photos by Eddie Melikian
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ear Chukchansi Park, where baseball entertains spectators on hot summer nights, and City Hall, where council members determine ordinances and budgets, is a building that bridges commerce and history. Since 1962, Holt Lumber has resided in a building that was erected in 1918. Two world wars have passed since the building’s inception, and Fresno itself has changed from a small agricultural town into a city more than half a million call home. But the company that serves those who build and rebuild structures is housed in a building that has been constant, even when its surroundings have altered considerably. Holt Lumber is a family business that was started in 1930. The company’s original location was only a quarter of a mile away from its current location on South Cherry. However, it moved to be closer to what was at the time the planned project of Freeway 41. Even though the freeway would not be completed for another 25 to 30 years, Holt Lumber prospered. A staple in what is considered the industrial part of the city, the Holt Lumber Building has been declared by the city as a historic landmark. This distinction is not one that has gone unappreciated. “We’ve remodeled it a few times with an upgrade five years ago,” says Jack Holt, who has worked with Holt Lumber for 25 years. “We dropped the ceiling, restored the original brick walls, and placed both crown and dental molding. All of this is to make it look as it did back then.” Additionally, the building’s exterior was remodeled so as to restore the building’s original look.
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JOURNEY
FEATURE
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Journey with Jami By Jami Hamel De La Cerda M.S. SpEd
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ife takes you in so many different directions, it’s impossible to predict which path you will walk. With each step we create memories, inspiration and strength. Learning is for everyone and everyone has something to teach. We bring our talents and experiences to the table and we feast on knowledge and share emotions. Each milestone, each joy and each story of pain will serve as an amazing source of strength to empower us to continue our journeys. I am so excited to write this column. I will share my personal journey of motherhood to my three kings -- each child as different as a snowflake, each need as unique as can be. Specialized education, awareness for Down Syndrome, and connecting siblings as brothers beyond their individual abilities, have been my heart’s desire. It is life at its purest and most meaningful - our children.
Our pasts leave us with a decision - to be a victim or rise above and reach out to others. As a woman, a parent and a business owner, I embrace change, diversity and empowerment. I have learned that it’s not only okay but essential to rely on those within my circle of support. I am a survivor, an adult child of an alcoholic father. My childhood was typical on the outside but riddled with pain, fear and uncertainty. Losing my rock, the person in my corner, the one who taught me unconditional love -- my beloved mom -- surrendered her life to suicide. She fought cancer and won but lost the main event to a monster called depression. Our pasts leave us with a decision - to be a victim or rise above and reach out to others. I have chosen to rise above and reach out to others. We are socialized to be nurturers but enhance that innate characteristic with a unique empathy and strength. Our very stories touch and inspire those around us. We pick ourselves up and keep moving. The continued journey is our individual success. Let’s share our experiences and our milestones, those missed and those conquered. Walk your truth and embrace your journey. Share with me at Jami@fresnolifemag.com.
Jami Hamel De La Cerda M.S. SpEd, is the Founder/CEO of Diamond Learning Center. Her work experience in Special Education spans over 25 years. Jami’s vision where adults with special needs could enjoy an effective educational experience became a reality in 2005 when she designed and opened the Diamond Learning Center. The Center is developed around the premise of L.I.F.E., Learning Is For Everyone, no matter their abilities or disabilities. Jami is the mother of three boys, Isaiah, age 10 and seven year old twins Samuel and Elijah. Elijah has Down Syndrome and was recently featured on the cover of the Toys R Us Differently-Abled Guide with Eva Longoria. The boys are the inspiration for Jami’s life journey to excellence and her most recent undertaking, Gems for L.I.F.E. Jami De La Cerda photo by Andrew Hunter
photo by Banana Blue Photography
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HAIR
FASHIONABLY FRESNO
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Inside New York Fashion Week Q&A with Eric Gomez By Kendra Gilbert
Fashion Editor: Silva Emerian Photographer: Corey Ralston Hair: Eric Gomez, PREEN Salon (711 W. Alluvial, Fresno) Hair Assistants: Denise Rangel and Candice Perez, PREEN Salon Makeup: Merryann Barr, PREEN Salon Models: Olivia Loren and Jeannette Valdovinos, McIntyre Model Management Jewelry: The Diamond Gallery (1091 E. Champlain Drive, Fresno)
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t’s not what Fresno has in common with New York Fashion Week, but whom? The answer is Eric Gomez. Co-owner of Preen salon, Gomez participated in the Spring 2014 shows in September, styling hair for the likes of Altuzarra, The Row, Libertine, and Theyskens’ Theory. Back in Fresno, Gomez is bringing his insider knowledge to women in the Central Valley, closing the gap between high-fashion and California farmland. Here, he talks about the top trends for spring, how to take them from runway to everyday and why it’s important he makes the trip to New York for the shows. Did you ever think you’d be one degree of separation away from Mary-Kate and Ashley Olsen?
KENDRA GILBERT: How many years have you gone to fashion week? ERIC GOMEZ: I have been participating in fashion week since 2005. KG: How did the opportunity come to you? EG: This year’s opportunity came about through
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HAIR
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FASHIONABLY FRESNO
The strong looks to look for are ponytails, braids, center part, the undone do, and waves. western region of the United States asked to go and work under the direction of Odile Gilbert for Kerastase Paris. KG: Describe your experience at this year’s fashion week. EG: This year’s experience was taxing. My most hectic schedule was the day I had to be up at 3:30 a.m. to be down in Soho from the Upper Westside for a 5 a.m. call for The Row. After completing models, I had another call time of 8 a.m. four blocks over for Theyskins’ Theory, back to hotel for a lunch and quick nap, then Lincoln Center for a 5 p.m. call for the Libertine show. My day ended at 9 p.m. KG: What are the big hair trends for 2014? EG: Big trends for Spring 2014 ran the gamut. The strong looks to look for are ponytails, braids, center part, the undone do, and waves. KG: How do you translate the fashion week looks into something that can be offered in the salon? EG: Translating trends can be tricky. You have to understand them first. The best tip is to combine the trends until it becomes a style or fashion moment for the individual.
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KG: How has your Fresno clientele responded to your fashion week experiences? EG: My clients are always excited for my return from fashion week. Primarily, they like the inside scoop. They like to see which celebrities attended what shows, who I rubbed elbows with, and know they can get an inside scoop of the fashion and trends six months ahead of time. KG: Why are you passionate about bringing these trends and styles to Fresno? EG: When we opened Preen seven years ago, my partners Mike and Tamera Donabedian and David Bonetto wanted to create a salon where our clients could be informed and educated in all aspects of beauty, wellness and fashion. I feel that going to NYFW is an extension of that commitment.
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Uncommon Design:
The Jewelry of Forrest Armstrong Story and photos by Kendra Gilbert
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he “dreamlike” childhood Forrest Armstrong had growing up in Lake Tahoe allowed him to live unbound by the rules most kids had to follow. Even if he didn’t know it at the time. His unconventional upbringing is something the 33-year-old jewelry designer appreciates now. And it’s evident in his creations and his unconventional methods of sourcing materials for his jewelry. “I collect all the time. I find stuff in the streets. I find stuff when I go on walks,” Armstrong said. “It might be junk at first, but then I turn it into something else.” The “stuff” he collects can be anything from broken shards of blue glass to dead beetles and fishing lures. And what he turns these castoffs into, his jewelry, can only be described as art. It’s no surprise, then, that Armstrong comes from an artistic background, having trained as a painter at the California College of the Arts. But his future as a jewelry designer began not with the stroke of a paintbrush, but with a stroke of serendipity. While working in landscaping during college, Armstrong found himself at the home of the well-known ‘70s jewelry designers, Alex & Lee. What came next, Armstrong said, was “an apprenticeship in the classical sense.”
And when a woman (or man) comes to collect her sacred bauble from Armstrong, it is a connection he relishes. It isn’t simply a transaction, money exchanged for goods, but an important interaction.
Of the many things Armstrong learned from Alex & Lee, the sense of destiny between a piece of jewelry and its future owner is something he still espouses.
And that’s the great thing about jewelry: “You have to interact with it,” Armstrong continued. “It’s functioning art.”
“It’s about every piece. Every piece finds somebody,” Armstrong said. “It’s almost like you make the piece and then the person comes to get it.”
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“The stuff has a life of its own now,” Armstrong said. “It’s not about me anymore. It’s having its own life.”
Armstrong has been pleasantly surprised by the appreciation his one-of-a-kind, and sometimes macabre pieces have garnered around Fresno. “I find it very exciting that there’s been as much of an apprecia-
STYLE
FASHIONABLY FRESNO
tion here because honestly, I didn’t think there would be,” Armstrong said. “Which is good for me because it’s opening my mind, too.” Diana Nordstrom, who met Armstrong at Starbucks in Fig Garden where he works when he’s not collecting and designing, quickly became an enthusiastic spokesperson for his jewelry. “You know, you see a lot of people make jewelry, but it’s sort of like, it’s the same. It’s nice. It’s okay. But it doesn’t pop like his stuff does,” Nordstrom said. Over a three-month period, Nordstrom bought eight of Armstrong’s pieces.
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The stuff has a life of its own now. It’s not about me anymore. It’s having its own life.
able,” Nordstrom said. “And he’s just an interesting man and I think it reflects in his work.” In a back room in his home in Fresno, which belonged to his late grandfather, Armstrong sits at a table overrun by a menagerie of colorful bits and bobs. He is creating a new necklace awash in light from a corner window that can only be described as heavenly. As he rescues another discarded object by placing it in the setting of the necklace, it’s obvious he is still playing by his own rules. The heartbeat of his hippie childhood is strong.
Forrest Armstrong can be reached at (213) 926-3993 or thechromepearl@gmail.com.
“I think he’s very bright, too. And he’s very knowledge-
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(continued)
HOLIDAY SHOPPING
clockwise from top right: Santa ornament, $63, Holiday Boutique • Dinner and glassware, Casafina collection, $21-$28; 5-piece silverware set, Mirror Choco collection, Holiday Boutique • Plate, Old St. Nick collection, $61, Holiday Boutique • Mottled turquoise pumpkins and squash, $155-$550, Holiday Boutique • Dining table and place setting by International Furniture, Interior design by Leslee Minas
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photos by Eddie Melikian & Chris Coke
Holiday finds
FASHIONABLY FRESNO
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HOLIDAY SHOPPING
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FASHIONABLY FRESNO
The perfect gift... Holiday shopping in Fresno is twice as nice thanks to two local shops specializing in fine gifts and seasonal decor. The Holiday Boutique (1772 W. Bullard Ave.) is a shop where gift giving and giving back go hand in hand. From keepsake ornaments to whimsical dinnerware and decor, all proceeds from sales benefit Children’s Hospital Central California. At Vonda’s (7949 N. Blackstone Ave.), you’re sure to find something special for your holiday table from the large selection of fine glass and dinnerware. An elegant table for a festive feast, now that’s sure to make spirits bright.
SHL collection, Platter True Love, $358, Holiday Boutique Dining table, mirror, and accent furniture by International Furniture. Dining sets starting at $399 28 | Fresno Life Magazine
HOLIDAY SHOPPING
FASHIONABLY FRESNO
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Susan Winget collection, $13-$55, Vonda’s
Jay Strongwater, $4,300, Vonda’s
Christmas decoration by Leslee Minas, wall décor and accent furniture by International Furniture, starting at $45.
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OUR TEAM By Bradley T. Wajda, D.O. Photos by Joel Pickford
W
e have a winning team at California State University, Fresno. Yes, the Bulldog Athletic Department is probably the first thing that comes to your mindand it should. They make us proud. However, I’m talking about a different kind of team. This is a team of which we should be equally proud. They win on a daily basis. The name of this team is Dr. Joseph Castro and his wife Mary. Interestingly, this team may have unknowingly met each other during childhood when their respective families both shopped at McMahan’s Furniture Store in Hanford. As if to complete the circle, they now reside in the University House that was donated by the McMahan Family. A beautiful fall morning on the back patio of this elegant home is where I had the opportunity to interview both Dr. and Mrs. Castro:
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INTERVIEW
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“I’d like to focus a lot of energy on students’ success.” – President Castro What are the top three items on each of your agendas for the University and for you personally? PRESIDENT CASTRO:
For the University I’d like to focus a lot of energy on students’ success. What that means is an increase in our graduation rate, better preparation of our students for either graduate school or for entering a career, and raising the overall academic profile of Fresno State. I want to enhance those areas that are already strong and take them to the next level. I would like to pick three to five areas which I would call ‘Big Bets’ academically- where we decide we want to be among the very best in the nation. We are already the very best in enology (wine). Water technology is another area I think we can be the best. Agriculture is certainly an important area. Engineering as well.
Now, what about you personally? PRESIDENT CASTRO:
I do realize how very fortunate I am. There are few people who have the opportunity to serve as the president of any university and to be able to do that at home is a very special thing. I think that the biggest challenge is to have enough time for Mary and our son. The great thing is that Mary and I are actually spending more time together because of all of the events that we are doing together.
Mrs. Castro, what about your agenda items for the University and personally? MRS. CASTRO:
I see myself as part of a team and my role is to support Joe in anything he does on the campus. I am learning as much as I can about the great things that go on there at the University. I am very involved in attending events, meeting with the different schools, and going on tour so I can know firsthand what is being done on the campus. Then I can relay to people what great things are happening at Fresno State. It’s exciting to be on a campus full of young people who are excited and enthusiastic about the possibilities of their lives. It really helps us do our job better because we want to help them to succeed. One thing that I am working on is the Bulldog Pantry. This is where we have student volunteers who collect and put together bags of food that are given out to the community weekly. I feel we should make it accessible to students as well. I know what it feels like to wait in line for that summer school bologna sandwich and hope that nobody likes bologna so you can get a second sandwich to take with you. And I don’t think that our students can perform or be as successful as they are capable of being if they are worried about feeding their children or themselves. So when you talk about something that is important to me, that is at the top of the list. For me personally, I just really enjoy this great benefit of being close to our family.
I noticed you authored several papers about diversity. I was curious about what plans you have regarding enhancing diversity and recruiting more accomplished students. PRESIDENT CASTRO:
There is a President’s commission that is already focused on human relations and equity. I plan to support that commission as much as I can. I think as we enhance the overall academic program at Fresno State more students from all communities will come.
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When we are talking about diversity, of course that includes students with special needs. Is there any particular program to entice those students? What special resources are available for them? PRESIDENT CASTRO:
We already have Services for Students with Disabilities and we will make adjustments as necessary; however, my primary goal is to make sure every student thrives. I think that requires the University to be as thoughtful as possible about what the needs of each student are, and to have the support structure in place so they can succeed.
I saw that you authored a paper regarding rethinking the SAT and addressing standardized tests. In terms of admission standards, what would you like to see? PRESIDENT CASTRO:
The admissions standards in large part are already set by the CSU system. I would like to see us attract even more applicants from different backgrounds via greater academic preparation. For example, by working with the K-12 leaders up and down the valley to better prepare the students that come to us. I’ve already met with the First Five commission leader and told her how I think that work is critically important.
I have heard that funding is less of an issue these days. Is there anything adversely affected by funding issues at this time? PRESIDENT CASTRO:
The positive news is that the state funding part of our financial picture is stabilized and should be increasing. Tuition is likely to stay frozen or near that level for the foreseeable future at least the next few years. At the same time, the lesson that I learned through the great recession at UCSF is that you can’t bank on increases in state funding- so I’m already fundraising.
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“I think online education is a critically important part of our current and future strategies.” – President Castro I see more and more online programs for other universities. Is there an online program in place and what kind of role will it play in terms of accessibility and affordability down the road? PRESIDENT CASTRO:
I think online education is a critically important part of our current and future strategies. The University currently has online degree programs, and we have a new online master’s degree in water resources management coming in January I believe. It is not a question whether or not we should do this but how we do it.
I’m aware of your interest in technology, especially the social networking to communicate with students. Is that progressing as rapidly as you were hoping it would? PRESIDENT CASTRO:
I’ve been pleasantly surprised by how engaged our students and faculty are. I get notes constantly throughout the day. Many of them have suggestions while others are celebrating something that is happening. It’s been a great way for me to stay in touch with people during the transition.
MRS. CASTRO:
It’s just another opportunity for us to get personal with the students. We go out during lunch time around the campus trying to meet as many students as possible. Being on Twitter helps us. During games and other activities we are able to let them know that we are right there supporting them.
Again looking at some of your papers, you address the role of faculty activists. What does that look like on a campus and do you see that being fulfilled here? PRESIDENT CASTRO:
You know, that paper is really relevant to this work. What I’d like to see is a greater engagement of everybody in the University. I’ve been trying to build a strong relationship with the Academic Senate- which is the faculty leadership for the campus. One important component is the turnover of our faculty- so I’m hoping to get the new ones and the ones that have been around to engage in many different ways.
Regarding faculty, what recruitment programs are in place and what incentives are there to develop professionally? PRESIDENT CASTRO:
That’s a very great question. That’s an area I’ve been looking at very closely. We’ll have a committee looking at professional development for staff and faculty with the idea of going to that next levelespecially leadership development and technology skills.
What about any plans for private support of the university? What would you like to see happen? PRESIDENT CASTRO:
Well, I met with the Foundation Board of Governors last week for the first time to talk about the future and they’ve been very supportive of our private fundraising efforts. As you may know we just
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finished a campaign that ended with about $214 million. So the bar has been set high. I would like to see us enter into a campaign in the next few years that will have a target that would be about double that.
MRS. CASTRO:
I’m meeting so many people that have a great passion for Fresno State and hearing their stories about what the University means to them- the legacy. Some of them were the first in their family to go to college while others were part of generations of graduates. They support programs from the arts and humanities to engineering and sports. These alumni are inspired to be part of Fresno State and we invite them to come back and be part of it again.
PRESIDENT CASTRO:
We’ve been spending a lot of time with alumni up and down the valley as well as across the country.
We’ve spoken a lot about the importance of family. Is there anything apart from your family that you wish you had more time for? MRS. CASTRO:
We’re just very excited and we feel so blessed to be here. When we wake up in the morning we’re excited about what we’re going to get to do for the day and who we’re going to get to meet. It’s always different and that’s something that I really enjoy about being here. Every day is different, every day is a challenge, and it’s positive. Because even when Joe’s dealing with an issue that would be difficult, he has such great people in place to support him and help him come up with a resolution that makes everything doable.
PRESIDENT CASTRO:
The intersection of this professional challenge in my life coupled with such a deep meaning of being back home. It’s an intersection I’ve never experienced and this is the most exciting part of my life ever. Yeah, it’s been a thrilling ride so far.
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SEASON OF GIVING
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how do I give for the greatest impact? By Dr. Don Simmons, Lecturer & Dr. Matthew Ari Jendian, Director Humanics@FresnoState*
D
uring this holiday season, as almost every household will be deciding on whether to give Grandmother another tea cozy or a robe or whether to eat pumpkin pie, latkes or streusel (or all three), many families will also take time to decide to contribute to a community benefit organization (CBO) to support the work they do in our Valley. Most families can’t contribute financially to every organization they like or to every organization that offers a heart-grabbing plea, so, first, we must decide, “why give?” and, then, “where do I give?”
why we give
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We give (financially or by volunteering our time) at this time of year because we are compelled by our hearts. Charity, or altruism, is a part of our human experience, imprinted on us by our families and illuminated to us in our faith communities; we give because we believe it is the “right” thing to do.
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We give to express our gratitude for what we have been given. If we have endured a medical crisis, we want to donate to the hospital or medical facility that provided us or our family member with good care. We give to the research and support organization working on a cure for the disease that impacted us. We give to the organization that provides support to families also affected by the crisis. We personally understand how important their work is, so we are willing to give our time and resources to support these causes.
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We give to show that we care for our neighbors and our community. We know that a community with thriving arts organizations improves the quality of life for
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everyone in our community and even impacts our health. We give to ensure that the children in our community have a vast array of educational opportunities. We give to ensure that every child is reading at grade level by third grade. In some ways, this could be considered “selfserving” giving, because when our community is healthy and our children are reading and educated, it benefits us all economically.
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We give to fight inequality, poverty, disfranchisement and fear. We support organizations that share our core human values that everyone has worth and deserves dignity. This may include organizations that provide the most basic of human needs: food, housing, safety, opportunity, mental health and justice.
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We give because our giving, particularly to CBOs who are good stewards of our contributions, really can change our community for good and our giving can be tracked and it can be shown that our contribution matters—no matter the size of that contribution.
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before you give When giving, we would suggest doing research on every organization you are considering—“vetting” before you give can provide you the confidence that your contribution is an investment in change, not tossing your hard-earned resources into a bottomless pit of need.
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Do your research. Check the organization’s website and look for their IRS EIN (Employer Identification Number). Without this number, your gift may not be tax-deductible, and the organization may not be a legal 501(c)(3) tax-exempt organization (you can also verify this using www.guidestar. org). Healthy organizations post their tax exempt status information on their website (you shouldn’t have to ask for it). Also, look for their annual report to view their activities in the past year and how they spent their money. Transparency in the organization is one value that should not be overlooked. If they appear to have something to hide, or if they are unwilling to provide you with direct, verifiable answers to your queries, then look for another organization. (CBOs that appear to be hiding something from the public usually are.)
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Ask questions. Do their values align with yours? Are they focused on the issues that matter to you? Do they have a code of ethics that guides their conduct? Do the staff and board leadership reflect the ethnic diversity of the community they serve and/or the community where you live?
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Don’t be fooled by the “low overhead” proclamation or a fancy pie-chart showing limited or no “administrative costs.” Thriving organizations need a reasonable amount of “overhead” and administrative costs in order to fulfill their mission—the question is, what comprises this “overhead” and is it reasonable for your community? Overhead usually consists of rent or mortgage, utilities, office costs, fundraising, research, personnel and marketing. Take a look at the organizations’ budget (which should also be available on their website) and ask questions before you give. Due to the nature of the organizations’ work, many organizational budgets are mostly “overhead,” including personnel costs, and you wouldn’t want them to be otherwise. A children’s health agency is naturally going to spend more on professional personnel than a community development organization, and an arts organization may need to pay more for its facility than a youth sports group.
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What real results and impact is the organization making in the community? Can they show you real, honest results of their work? Do they have “success stories” to share? Are they an organization that is moving towards a cure, rather than applying a Band-Aid? If an organization has been in existence for more than three years, they should be able to report the impact that they have made, the change they have created, the lives they have touched and have a process of measuring impact, not just activity.
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Does the organization engage volunteers in a way that is honorable, professional and in a way that provides real service to the organization—that the organization would need to pay for were it not for the volunteer work force? A mountain of research indicates that volunteers, those unpaid workers, can perform the same work at the same quality as paid personnel, if only they are managed effectively. If the organization has a volunteer administrator or manager on their staff, then they are likely to understand that every financial gift can be multiplied by engaging volunteers, rather than hiring for every position.
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Does the organization value professionalism? One indicator is the professional certifications of key staff. Does the staff person in fund development possess a C.F.R.E. (Certified Fund Raising Executive) and are they active in the local chapter of A.F.P. (Association of Volunteer Professionals)? Does the volunteer administrator hold a C.V.A. (Certified Volunteer Administrator)? Is there any staff with a Humanics Certificate in CBO Administration and Leadership? Or Certified Nonprofit Professional? These certifications, along with academic credentials and appropriate experience, can often help to ensure that your investment of time and money will go further because of the professional training and ethical guidance provided by these credentials.
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SEASON OF GIVING
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where to give To have the greatest impact on a larger group of organizations, we would suggest making a donation to an “umbrella organization” which funds and supports many organizations in our community. Through a well-developed, transparent process of research and vetting, a donation to these organizations can impact multiple organizations for a sustained period of time: Fresno Arts Council Fresno Regional Foundation Students4Giving Philanthropy Project** United Way of Fresno County United Way of Tulare County United Way of Merced County
photo by Rosetta Cowin
Dr. Don Simmons, Lecturer & Dr. Matthew Ari Jendian, Director Humanics@FresnoState* *Humanics@FresnoState is dedicated to the preparation of individuals— both next generation and current professionals—who can help strengthen and lead community benefit organizations in Central California. **Students4Giving is a R.E.A.L.® Project of Humanics@FresnoState which has engaged more than 210 students who have awarded $62,000 to 20 different CBOs from 20072013 ( fresnoah.org). 38 | Fresno Life Magazine
Based on our experience with CBOs in the Central San Joaquin Valley, these organizations would be good stewards of your investment of time and money. In our work through the Humanics Program at Fresno State, we work with hundreds of Community Benefit Organizations each year, engaging students with these organizations as interns, volunteers, evaluators, observers and staff. Though definitely not a comprehensive list, these organizations (listed in alphabetical order) meet our criteria for good governance, transparency, volunteer engagement, measurable impact and sustainability: AgSafe American Red Cross Animal Rescue of Fresno Arte Americas Boys and Girls Club of Fresno County Break The Barriers California School Age Consortium (CalSAC) Calvin Crest Conference Center CASA of Fresno County Central California Regional Obesity Prevention Project (CCROPP) Children’s Services Network Clovis Botanical Garden Community Food Bank El Dorado Park Community Development Corporation Exceptional Parents Unlimited Faith in Community (FIC-PICO) FIRM (Fresno Interdenominational Refugee Ministries, Inc.) Focus Forward Foundation for the Fresno County Public Library Fresno Historical Society Fresno Metro Ministries Fresno Reel Pride Film Festival Fresno Rescue Mission Fresno/Madera Youth for Christ Habitat for Humanity, Fresno County
Healthy Smiles Mobile Dental Foundation Highway City Community Development Hinds Hospice iCAN Junior Triathlon Club Kings Community Action Organization Marjaree Mason Center Naomi’s House (Holy Cross Center for Women) Off The Front Palm Village Senior Network Poverello House Reading and Beyond Resources for Independence Central Valley (RICV) RiverTree Volunteers Rotary Storyland of Fresno San Joaquin River Parkway & Conservation Trust Sierra Foothill Conservancy Sisterhood of Survivors Spirit of Woman The Binational Center for the Development of Oaxacan Indigenous Communities (CBDIO) Tree Fresno University High School Warnor’s Center for the Arts West African Vocational Schools West Fresno Family Resource Center
For thousands of years philanthropy—the desire to help humanity by giving one’s time, talent, and treasure—has built universities, hospitals, and museums, preserved the arts, fed the hungry, housed the homeless and, most importantly, made the world a better place. Philanthropy is not just reserved for the rich, but for anyone interested in serving humanity and making a difference.
Fresno Life Magazine’s Favorite CBOs California Health Collaborative’s Performing Above The High (PATH) Catholic Charities Central California Autism Center (CCAC) Children’s Hospital Central California Christmas Tree Lane Clovis Community Foundation (CCF) Community Medical Foundation Diamond Learning Center’s Evangel Home Focus Forward Fresno Art Museum Fresno Filmworks Fresno Free College Foundation
Fresno State Humanics Program Hinds Hospice Keeping Youth Journeying Onward (KYJO) Make-A-Wish Foundation Poverello House Prescriptions Abusers in Need (P.A.I.N) Revive the San Joaquin San Joaquin River Parkway & Conservation Trust Sweet Nectar Society Valley PBS Valley Public Radio
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OUR kids
OUR KIDS
gearing up for the fall frenzy By Amanda Adams, Ph.D., BCBA-D
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all brings with it so many wonderful sensations: the feeling of cool crisp breezes, the sight of colorful falling leaves, the sounds of football games and the smell of kids’ sweaty sport socks and shoes sitting in the laundry room.
While there is excitement about new activities and coming holiday festivities, the palpable frenzy of homework, practices and extra rehearsals can stress even the best planner. Many parents are accustomed to juggling work and kids. However, the constant activity of helping with homework and encouraging sports, music and other interests can sometimes feel like a chore. If your family is like most, you’ve experienced at least one or two challenges along the way to fulfilling the week’s commitments. Fall and the holiday season can be a period of heightened adjustment as kids move up a grade in school and new sports and activities add to the challenge of getting everything done on time. Physical fatigue and anxiety about achievement may contribute to the stress that both kids and parents can experience. Here are three tools for managing busy family schedules that can be used separately or together to make the new demands more manageable and enjoyable. Post a calendar the whole family can easily see: This is an obvious visual aide – and such a useful tool. Place it in the kitchen, or in a place everyone can see and refer to often. Have fun one weekend creating the calendar with the kids. You can color code it or decorate it with stickers for different kids and activities. Allow the kids to check off activities as the days progress. Besides helping the family plan and prepare (or simply remember what’s next), you are helping your children become good planners and open discussions about what to look forward to in the near future. Mom might say, “Oh look, your holiday music concert is in three weeks, your practice time right now will really help you get ready. I’m looking forward to hearing you!”
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OUR KIDS
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Use charts and checklists: Things that need to occur daily or weekly can be posted on a wet erase board for kids so they can stay on track. You can create one on your computer and print it on regular paper. Laminating it will allow you to use a wet erase marker on it and reuse week after week. Kids take pride in checking off their activities and it can help them take responsibility for being prepared. The accomplishment of finishing chores, homework and activities can be rewarded at the end of the week with a small prize or allowance. If waiting the whole week to receive something for all the hard work seems like a stretch for your child right now, consider giving points on a daily basis, or little tokens that can be saved and exchanged for a favorite activity or item at a later time. You can use colorful glass beads, marbles, pennies or some other little trinket that your child likes.
By helping your child break big goals into smaller goals, you are helping them develop the important skill of managing large tasks while guiding their planning skills, which are just developing. Some families may find it useful to create fun activities that go with meeting small goals. For example, “You’ve been able to check off all your chores and homework so far this week. If you get two more days of getting all your checkmarks, we’ll go for pizza Friday night!” Homework goals: As kids move into higher grades, the homework requirements can be overwhelming at first. Many teachers set goals for the whole semester, or even the entire school year. If you sense your child is feeling overwhelmed, help him or her break it down into smaller parts. One example is the Accelerated Reader (AR) points needed for many students. The semester or quarter goal can be broken down into weekly goals that are easier for younger children to comprehend. By helping your child break big goals into smaller goals, you are helping them develop the important skill of managing large tasks while guiding their planning skills, which are just developing. This takes practice. Remember to recognize small achievements. As adults, we give ourselves small rewards regularly. You know how good that cinnamon latte tastes when you’ve waited until your reports were done to get it. Kids will value small rewards like a weekend trip, a sleepover, getting that new game, or being allowed to choose what’s for dinner.
Small or large, there are millions of ways to appreciate success and celebrate small accomplishments. Your family can have fun exploring activities, treats and events that can be used as a way to acknowledge the progress of hard work. Soon we will be enjoying Thanksgiving dinners and weeks off from school. But don’t wait to enjoy time together. Mini treats help us remember to celebrate each little accomplishment along the way and enjoy the momentto-moment unfolding of the season.
Dr. Amanda Nicholson Adams has a Ph. D. in psychology and is a Board Certified Behavior Analyst. She is an associate professor at Fresno State and also is the director for the Central California Autism Center. She has lived in Fresno for 8 years and is the mother of two beautiful children. Fresno Life Magazine | 51
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SPORTS
Nick Papagni Talks Tigers Football with Edison Head Coach Matt Johnson
I
photos by Chris Coke
was born and raised in Fresno and I love to talk and write about local sports; I’m not afraid to tell it like it is. In each publication, I will be sharing lively, local sports stories and features about the great people who live in our beautiful valley. I’m fired up to be a part of the FRESNO LIFE Magazine team.
Nick Papagni
When it comes to sports, the PAGMETER is the newsmaker – the difference maker. If you love high school, junior college, college and professional sports then join the PAGMETER Nation. The PAGMETER serves as the headquarters of the high school sports scene.
I recently had the opportunity to sit down with my best buddy and former co-host Matt Johnson for an interview about his new position as head football coach for the Edison Tigers. PagMeter1: Congratulations on becoming head coach. Do you miss being on the radio? Matt Johnson: I miss being engaged in the inner workings of what goes on in the world of sports in our Central Valley; and that’s really the hardest part – not getting the chance to meet so many student athletes, coaches and athletic directors. PM: Before becoming head coach for the Tigers, you were the assistant and offensive coordinator for 10 years; and you ran the World Sports Café. Do you miss it? MJ: Oh yeah, it was something I lived for almost 20 years. But the bottom line is that high school athletics has always been my driving force, my passion. The rewards and the good feelings I get from helping out youngsters made me happy to leave the restaurant business and do what I’m doing now. PM: A few years ago you were thinking about a coaching move – Central, Buchanan, San Joaquin Memorial, Kerman and Clovis East; but you’re back at home with the Tigers. How much does it help knowing what you are already getting into? MJ: The Edison job was always the first choice for me; it just wasn’t open for a non-credentialed employee. So when they opened it up for college graduates, like me, I went for it full steam ahead. I was certainly entertaining other jobs, trying to find my way back into a high school program and I enjoyed my time talking to each of
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Matt Johnson those schools. But having been at Edison 10 seasons, it was an easy choice; I know the climate and I know what the potential is. I was blessed enough to be given the opportunity and I think it shows in the spirit with which I coach that I am extremely happy where I am. PM: What have you learned in the last 10 years that you can now bring to the table as head coach? MJ: There’s no question that these young men need someone they can trust and who will be there for them long term. The Edison athletes, like all high school athletes, need to see that their coach is committed to being there for them. I talk to them about family, love and values, and they see that I am trying to shape the team culture and their character. I’m not going to be a one or two-year coach. If they’ll have me forever, Edison is where I’m going to stay. PM: For such a long time, the position was off campus. I think you will probably agree with me that it’s very important to be on campus. MJ: Being on campus is key. You can be more proactive, monitor their educational development, and you can even make surprise audits in the classroom. They never
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I’m not going to be a one or two-year coach. If they’ll have me forever, Edison is where I’m going to stay. know when I’m going to stick my head in the door so our guys are on notice of how valuable and important it is to get it right in the classroom first, and how that translates to the field. PM: Well, the old cliché at Edison is that all you have to do is roll out the football and you should win every game. But there are so many things going on behind the scenes that people don’t know about. MJ: What most people don’t see is the overall development of each athlete; some of the key ingredients that help make for championship-level athletes are missing. And when I say missing, I mean their home structure is not the same as what most people would expect. They don’t always have mom and dad making sure they’re doing their homework and they don’t live in a world where things like transportation to school is always a given. So when you add up all of the things that are missing, that single view of an athlete being just an athlete, it doesn’t make the game a constant, easy victory. PM: Edison has a big project happening over on the West Side: a junior high coming in. How important is that going to be for the Edison Tigers and the school in general? MJ: It means the world; we’ve never had an established feeder program junior high school. We’ll have Gaston Junior High School online in 2014, so we’ll have an actual feeder like all of the Clovis Unified and other Fresno Unified schools have. This will make it easier for me to monitor the students’ academic achievements and really see the overall picture of the future Tigers. That’s very exciting.
PM: How do you compare this 2013 Edison Tigers football team with those from the past? MJ: As good as any I’ve ever coached. PM: The PAGMETER is predicting by the time this goes to print, that the Edison Tigers will be 9-0 heading into week 10 against Bullard. That will be some game. What is amazing to me about the BullardEdison rivalry – starting in 1959 when they played the first game (which ended in a 0-0 tie) – is that Edison has won 27 games and Bullard has won 26. MJ: The Bullard and Edison rivalry is the best rivalry in the Valley by far because we respect each other so much. Bullard Head Coach Donny Arax and I have so much respect for each other’s programs. There is no trashtalking going on; it is good old-fashioned, hard-hitting football. PM: Is being the head coach of the Edison Tigers more than just being a coach? Because I see you out talking to people at Pop Warner games … you’re in the community now. In the West Side of Fresno, it’s one of the greatest traditions when it comes to sports. MJ: Yes. For anyone who’s attempting to build a program from the ground up, and build off of the great tradition that’s already there, it’s important. There’s been a great tradition at Edison of all types of athletics, so I’m trying to let the community, the younger programs, and everyone else know that the love is there. PM: Do you ever see yourself doing the Nick and Matt show again? Getting back in the community, some kind of radio or T.V.? MJ: Oh yeah. Wherever we can spread the good word. PM: Overall I see the Edison program in great shape with Matty J. MJ: We have a strong community, and what I see is that everybody wants the same thing for these great kids: success.
website: www.thepagmeter.com twitter: twitter.com/PAGMETER Fresno Life Magazine | 55
CREATIVE SOUL
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Meet the Crafty Chica By Valerie Marderosian Photos courtesy of iLoveToCreate
Kathy Cano-Murillo
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here’s a trail of glitter that leaves the Fresno Air Terminal about once a month. It travels down Clovis Avenue to Shields Avenue, settling at the Design Studio of iLoveToCreate, a Duncan Enterprises Company [formerly Duncan Ceramics, you know the building]. The glitter trail follows an amazing creative talent, a part-time Fresnan who spends about a week in our fair city each month in her role of Senior Designer and Spokesperson for iLoveToCreate and the Crafty Chica® brand. Let me introduce you to my friend, the Crafty Chica herself, Kathy Cano-Murillo. I met Kathy in early 2006 at the biggest Arts & Crafts Show on Earth. The Craft & Hobby Association hosts its annual winter show each year in Southern California and Kathy was there, representing her brand and as a featured columnist for the Arizona Republic newspaper. We clicked immediately. Kathy is a wife and mother of two who has made a living making art, writing books, managing a website, blog and several social media platforms. She gives speeches and shares ideas that inspire others to do the same ~ to live an artful life.
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Her husband, Patrick Murillo, is a talented musician and artist. Together they have managed to live this amazingly creative lifestyle and spread joy and positivity everywhere they go. When I first met Kathy, I knew we were destined to work or do something together. At the time, our company was looking to expand into new product categories and Kathy talked about one of her dreams ~ to launch her own arts & crafts product line. It took some time to figure out how we were going to make that happen. Kathy was living her creative life in Phoenix, Arizona, writing the Crafty Chica column that was syndicated in over 100 newspapers across the country. To make this come together, I knew it was going to take a big chunk of time and dedication. How would we pull this off with all of Kathy’s other commitments? Finally, the light-bulb went off. If we could offer Kathy a full-time position at iLoveToCreate, allowing her the time needed to work on the product line, plus be the Spokesperson for the Crafty Chica brand, and other iLoveToCreate brands, we might be able to make this happen.
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When I close my eyes, I can still see the smile on Kathy’s face when she walked into the show and saw her product line on display and ready to be demonstrated and sold. She was floating, on cloud nine, as happy and as humble as an artist can be. After a few months of discussions and a whole lot of crafts, glitter and drama, we were finally ready with a formal offer. I can remember flying to Phoenix and meeting with Kathy at this very hip Phoenix restaurant. We met for breakfast, talked and talked about our deal, stayed through lunch, made more progress on our plan, and by dusk she was driving me back to the airport with a handshake deal and our plan to make these creative dreams become a reality. It was April 2007 when Kathy officially joined the iLoveToCreate team. Kathy’s day job was to work with our Product Development Team and design a line of Crafty Chica branded products. We had about six months to complete the development work and in October 2007 we were ready to hit the road and pitch the product line to various craft retailers. One of the largest arts & crafts retailers, Michaels, loved the product line and agreed to test it in about 250 stores. The first shipment happened in Spring 2008 but, just prior to that in January 2008, I had the opportunity to share one of my favorite career moments with Kathy.
We introduced the Crafty Chica product line at the Craft & Hobby Association show in Anaheim, California in January 2008. It was just two years prior that Kathy and I had met at this same show and now, here we were together, introducing her own product line to the creative world. It was quite an emotional experience. When I close my eyes, I can still see the smile on Kathy’s face when she walked into the show and saw her product line on display and ready to be demonstrated and sold. She was floating, on cloud nine, as happy and as humble as an artist can be. Now this story does not end here with a product line at Michaels and this is why I absolutely love Kathy, the Crafty Chica. Kathy was not done, oh no. She had more dreams to conquer. Kathy was already a published author, having written several creative how-to books, but Kathy had more stories to tell. In March 2010, she published her first in a series of Crafty Chica novels with Waking Up in the Land of Glitter [Grand Central Publishing], followed by Miss Scarlet’s School of Patternless Sewing in March 2011. And today, she’s working on the third.
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In addition, Kathy continues to grow her following of glitter-loving creative seekers through her website, www. craftychica.com; she has almost 10,000 subscribers to her craftychica YouTube channel that include artful instruction on just about anything you can imagine… from how-to Glitter a Floor Cloth, to How to Glitter a Floor [yes, I said glitter a floor], to how-to make a Glittered Chihuahua… she has amassed almost one million views on YouTube alone. Go ahead and Google “Crafty Chica” and see what you come up with… ª The website www.craftychica .com ª The Crafty Chica® product line from iLoveToCreate ª Kathy Cano-Murillo [Crafty Chica] on Twitter with over 17,000 followers ª Crafty Chica YouTube Channel ª Crafty Chica on Facebook [dedicated to helping people bring out their inner glitter] with over 15,000 likes ª Crafty Chica store on Etsy where you can shop for handmade items ª Want a creative vacation? How about a Crafty Chica Art Cruise! Kathy’s 8th annual and final cruise will set sail from New Orleans to Mexico and the Caribbean in March 2014 ª Crafty Chica crafting classes [last month Kathy hosted a Dia de los Muertos DIY Shrine Making class] ª Kathy is also on Pinterest with over 7,000 followers ª Crafty Chica on Instagram with almost 4,000 followers ª And the list goes on and on…
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What I personally love the most about my friend is her ability and desire to bring positivity to the world. She does it every day with her smile and creative energy… She works at it, it’s important to her; people want to be around her because of her positive energy and can-do attitude. Success in the creative world does not come easy and it hasn’t always been easy for Kathy. But she works hard and she’s nice to people; she listens and she cares… and that will get you far in this world.
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So if you haven’t already been inspired by this amazing creative woman that spends about 25% of her work life right here in our fair city, let me exhaust you with an example of her typical schedule. Just in the last month: ª Kathy spent a couple weekends at the YouTube Space as her Crafty Chica Channel was among the 15 chosen to go through their Make Lab ª Kathy and a group of female Latino bloggers were one of three groups that won the American Latino Expedition contest; they had the experience of a lifetime at Lake Powell in Glen Canyon National Recreation Area in Arizona and Utah and spent three days kayaking, rock climbing and hiking, and blogging about their adventure ª Kathy had the opportunity to interview Tarina Tarantino, the amazing jewelry cosmetics and accessories designer, known for her flamboyant pink hair and cult-like following ª Kathy had her first byline in a USA Today publication, Hispanic Living… She interviewed actress Jordana Brewster… This has been a dream of hers since high school [a byline in USA Today] and, as always, she nailed it ª Kathy was one of 100 Latinas chosen to attend the LATISM 2013 summit at the United Nations where the top Latina voices of the country were invited to meet with top officials of the Secretariat to cover issues regarding Education, Health, Business, Gender Equality and Tech Inclusion ª And in celebration of Kathy’s new Crafty Chica product line endcap at Michaels, she went on a 6-city tour of Michaels stores in Arizona and California to promote the line, demonstrate the product and provide Crafty Chica Glitter Tattoos to fans of all ages
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What I personally love the most about my friend is her ability and desire to bring positivity to the world. She does it every day with her smile and creative energy… Seriously, it’s hard to keep up with Kathy Cano-Murillo but, if you do check her out, I guarantee you that you will be inspired. If enough of the Fresno Life Magazine readers are interested, perhaps we can convince Kathy to organize some kind of “Crafty Chica Creative Event” on one of her next visits to Fresno? Let me see what I can do… If you’re interested, drop me a note. We’ll be here every issue with stories and nuggets of goodness on how Creativity Changes Everything. As Kathy would close…
Peace, Love and Glitter… For 35 years, Valerie Marderosian has made a living in Fresno being creative. She joined iLoveToCreate, a Duncan Enterprises Company in 1978. As Senior Vice President & Chief Creative Officer, she is responsible for strategic direction, technical & concept development, product development & brand management, creative services, marketing and more. Valerie believes in the power of the creative experience and the positive impact it can have on your soul. She is a supporter of cre8time. org, a movement dedicated to help you reclaim your creativity and make time in your life for the things you love to do. Fresno Life Magazine | 59
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ENTERTAINMENT
iHeart Radio Music Festival & Adam Levine, photos by BrianFriedman
Music Milestone Makes History By Karen Maroot Dr. Brad and I were invited to attend this year’s iHeart Radio Music Festival at the MGM Grand Garden Arena in Las Vegas. Mere words fall short of describing this milestone in music history, but “EPIC!” was the most popular Tweet of the event. We were witnessing a modern-day Woodstock; over the course of two days, one music icon after another took the stage. It was a dream come true for Dr. Brad and me. Dr. Brad has long fancied himself a rock star at heart. In fact, although he ultimately chose a career in medicine, he was at one time offered a place at Berklee College of Music in Boston. Some people are wine connoisseurs, art collectors, cigar aficionados or foodies. My passion is music, a love I inherited from my father. Dad has a huge collection of records representing every genre known to man – country, jazz, rock, classical, Motown, world … My collection is just as extensive, Miley Cyrus photo by Andrew Swartz, Keith Urban photo by Todd Owyoung
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with CDs filling shelves that span an entire wall in my home. No surprise, then, that when Clear Channel invited Dr. Brad and me to join the iHeart Radio Music Festival last year, this music junkie and her “Rock Star” husband were instantly packed and ready for a trip to Las Vegas. This time what happened in Vegas didn’t stay in Vegas. It was broadcast throughout the world!
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The iHeart Radio Music Festival reminds me of why I fell in love with music to begin with,
It is poetry put to life with music. iHeart has created what it calls “the biggest live music event in radio history” with this festival, which has been held at the MGM Grand Garden Arena in Las Vegas the last three years. Tickets to the event sell out within a minute of going on sale, and the festival lineup always features a veritable Who’s Who in the music industry. Among the entertainers at this year’s event were Paul McCartney, Elton John, Justin Timberlake, Bruno Mars, Tim McGraw and Keith Urban.
Katy Perry photo by MikeLerner Justin Timberlake & Elton John photos by Brian Friedman
The iHeart Radio Music Festival reminded me why I fell in love with music to begin with: because it is poetry put to life through music. Members of the audience who were in their 40s and 50s, myself included, had the best of all worlds. We watched the artists who entertained our parents in the 1960s, the musical icons of our generation from the 1970s and 1980s, and the rising stars of today. Certain moments at the festival stand out for me. Adam Lambert’s performance with Queen was simply spectacular. Bruno Mars is so reminiscent of the late Michael Jackson, it’s both eerie and moving. “EPIC” describes the 2013 iHeart Radio Music Festival perfectly. I wonder if they will find a word worthy of describing the festival next year.
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Welcome to Fresno’s Music powered by iHeartRadio! In 2008 Clear Channel Broadcasting, Inc. launched an Internet radio platform as iheartmusic.com which has since become an icon on the world music stage. Now this free service is available on a wide range of electronic media including internet TV, mobile apps, and video game consoles. iHeart allows you to listen to your favorite Live Stations or create commercial-free, all-music Custom Stations featuring your favorite songs or genre at iHeart.com.
Drake photo by MikeLerner, Bruno Mars photo by Andrew Swartz , Paul McCartney photo by BrianFriedman, Justin Timberlake photo by MikeLerner
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RISING STARS
From Fresno to Hollywood:
Young Stars on the Rise
W
e all know the success story of young Chris Colfer, who catapulted to fame almost overnight when he landed the role of Kurt in Fox’s “Glee.” It’s safe to say the Emmy-winning Colfer is Fresno’s Golden Child. But, did you know that we have other young stars making a splash in Hollywood? Michael Willett was a regular performer in Children’s Musical Theaterworks productions before he landed a breakout role in the acclaimed cable series “United States of Tara,” starring Toni Collette. For two seasons, Willett played Lionel Trane, the love interest of Tara’s sexually-conflicted son. After the show’s cancellation, Willett remained optimistic, booking guest-starring roles on other television shows. The training Willett received in Fresno prepared him for his success in the entertainment business. “I have spent most of life performing all over Fresno, which has taught me how to be an entertainment professional,” Willett said. “I was fortunate enough to meet and work with some incredible people in the Fresno area. I learned how to healthily refine my voice thanks to my spiritual mentor and vocal coach Terry Estabrook . And I will always think fondly of driving all the way out to Fig Garden Dance Studio to meet with the legendary and highly energetic Kaye Migaki.” Willett came to Fresno recently to attend a screening of his first major film, “G.B.F.,” at the annual Reel Pride Film Festival that takes place
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by Corey Ralston
Miranda Mayo (left) photo courtesy of Miranda Mayo. Magnus Chhan (above) photo courtesy of Magnus Chhan at the Tower Theater. The film will make its way to theaters in November. Back on the small screen, Willett will star in the new MTV series “Faking It.” And he’s recording his first pop album. His single “Burning Desire,” which he calls edgy, yet beautiful, will soon be available as a music video. Advising youth on pursuing a dream of stardom, Willett encourages them to keep their options open.
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spent most of “lifeI have performing all over
Fresno, which has taught me how to be an entertainment professional ” –Michael Willett
“It is important to have as many interests as possible. Soon enough you will discover that these interests are not separate but have an immense influence on each other,” he said. Miranda Mayo, a fresh faced, model, actress and singer, has had a journey similar to Willett’s. It just so happens that the pair are good friends, happy to have a familiar face to turn to in the often intimidating entertainment business. Like Willett, Mayo performed in Valley theater and gave it her all in order to make it big in Hollywood. Mayo’s first big project was playing Patreece on the BET sitcom, “The Game,” which starred Brandy in her television comeback. Before that, she had a guest starring role on the short-lived “Law and Order: Los Angeles.” Mayo is also releasing a pop album under Big City Records. “The goal is to have a solid EP by January 2014, which I am oh so excited about,” Mayo said. Her theatrical experiences in Fresno made Mayo feel more prepared than many of her peers in the business. “I learned what it meant to be a part of a production and a team while working with the Good Company players and Musical Theaterworks of Fresno and I wouldn’t trade that for anything,” Mayo said. “Fresno was wonderful to me and I hope in the near future I can give back just as much, if not more, as what I received.” Mayo has strong advice to give to the next generation of Fresno performers vying for a piece of the pie in Hollywood. “You have to be the best you that you can be every day in every way and never give up on yourself and what you want. Make the decision that you are going to achieve whatever it is that you want to achieve with integrity and originality and you can’t go wrong,” Mayo said.
Michael Willett (right) on the set of “G.B.F.” with the film’s director, Darren Stein (left)
Another up and comer, Magnus Chhan, has used his Fresno theater experience to gain a spot in a very notable improvisation group. The group, known as Blimprov, was founded in Fresno but has built an audience in Los Angeles. Making the move to Los Angeles, Chhan has picked up roles in short films and commercials for Kaiser Permanente and Kingston Technologies. He said he’s grateful to the community that supported and prepared him to follow his dreams. “My collective training from Fresno City College and Fresno State has given me a lot of tools for me to utilize to help advance my career,” Chhan said. “All my mentors have always done a great job pushing and stretching me artistically and helping me grow the unique things that I have to offer as an actor, artist, performer.”
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BOOK REVIEW
REVIEW: Last Dance of the Vestris by Clint Olivier by Jeffery Williams, Author of Redeemer and Pirate Spirit
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noteworthy service writers give the reading public is the ability to resurrect an episode of the forgotten past. Their dedication to research coupled with imaginative vision of a bygone time and place is a truly unique gift to lovers of history. Clint Olivier, Fresno City Councilman, District 7, embarked on such a literary voyage with his first book “Last Dance of the Vestris,” a work of nonfiction that casts a fresh light on a life and death struggle that occurred when the overloaded steamship Vestris sank off the coast of North America in 1928 during inclement weather. Olivier takes an event that Wikipedia devotes a few brief paragraphs to and transforms it into a page-turning experience. With careful attention to the details, archival photos and illustrations, Olivier brings to life many of the individual crewmembers, who fought to save the ship and the passengers, as well as stories of the travelers’ private struggle to survive. According to Olivier, the fate of the Vestris was a big story in the American press, not only due to the loss of 112 people, but also because of the subsequent investigation against the company that owned the ship. Charges of overloading the ship, poor maintenance and insufficient safety measures dogged the company Lamport and Holt.
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“Olivier takes an event that Wikipedia devotes a few brief paragraphs to and transforms it into a page-turning experience.” While the story of the Vestris has not endured in the annals of memory like the Titanic, Olivier felt the story was riveting and well worth a book-length treatment. He got the idea of writing the work four years ago while visiting the Hotel Queen Mary with his wife Alisha and son Conrad. Towards the end of the tour, Olivier spied a dramatic photo of passengers and crew frantically trying to save their lives on the deck of a listing vessel. Olivier had never heard of the Vestris, nor the story of its final voyage. His curiosity piqued, Olivier researched the story and discovered no book had ever been written about the Vestris. So began the odyssey. Olivier accessed archival British and American newspapers, inquiry transcripts and the nautical history of the ship. What is particularly absorbing about Olivier’s work is the manner in which he portrays the lives of crew and passengers — those who survived as well as those who perished. There are acts of heroism that saved lives and acts of harrowing indifference that claimed the lives of all the children and most of the women. The stories of Captain William Carey, Quartermaster Lionel Licorish and photographer Fred Hanson proved especially memorable in the book. “It’s an adventure that is both exciting and tragic,” Olivier said. Olivier, who is up for reelection in June of 2014, independently published “Last Dance of the Vestris” through the site Amazon. com.
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FEATURED DRINK By Kendra Gilbert
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the elbow room The dark interior of Elbow Room’s main dining area is an ideal place to hunker down with friends on a cold evening. But, let’s say you’re just stopping in for a drink before heading back out into the frosty night to enjoy the lights on Christmas Tree Lane. In that case, you must move quickly to the bar, find Mr. Wong and ask him to make you an Irish coffee. Made with Bushmills whiskey, or Jameson if you prefer, the hot drink set in front of you on the glossy and, coincidentally, whiskey-colored bar, is sure to warm you up quicker than coffee or liquor served on their own. It’s deceptively docile sitting there on the bar, topped with a puff of whipped cream. But that first sip hits the bloodstream in seconds, a one-two punch of caffeine and distilled spirits. Instant warmth. One of the great things about the Irish coffee at Elbow Room is its duality. It’s like a friday night and saturday morning mixed into one drink. The whiskey brings the party, while the coffee is the morning-after cure. At $7.75, it’s a cost-effective alternative to a whiskey shot and the grande Starbucks latte you’d no doubt be needing the next morning.
But who’s thinking about finances when it’s cold outside, you’ve got a hot alcoholic beverage in front of you, you’re with friends and there are Christmas lights to see? With Elbow Room being Christmas Tree Lane adjacent, there’s really no reason not to stop in for an Irish coffee before hitting the Lane. Jackets and scarves only go so far. An Irish coffee warms you from within. Elbow Room is located at 731 W. San Jose, Fresno, CA 93704 in Fig Garden Village. For more information call 559-227-1234.
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Savor THE DAILY GRILL I t was the beginning of fall, and the warm Fresno temperatures were beginning to subside. A long day, a long week and pending deadlines rang in my head when I found myself accepting the invitation from The Daily Grill to sample their new Happy Hour Menu. It was Happy Hour… an impeccably timed, much needed Happy Hour invitation and I readily accepted. It wasn’t the first time I’d been to The Daily Grill for Happy Hour, but it was the first time I went solely for the food. Don’t misunderstand, the $4-9 drink specials were tempting, but the mission at hand focused on sampling the similarly priced, smaller menu designed to accompany the drinks- a diverse combination of the restaurant’s popular classics like Chicken Pot Pie and edgier options like Ahi Tuna Tostadas. The dining room is large and well-lit; glass display shelves of wine contribute to the openness of the restaurant’s various eating areas while offering privacy, emphasized by tall booths and the flickering tea lights on each table. Our waitress was well versed in both the traditional Daily Grill menu, and the Happy Hour menu. At her suggestion, we started with the Chicken Club Sidekicks. They arrived a few moments later, perfectly balanced on a wooden butcher block; an overabundance of chicken, bacon, aoli and avocado sat between the tiny slider buns, held together with a toothpick. Despite being bite sized, the sliders were hearty, and their classic flavors were well suited for a miniature version. Our waitress also encouraged us to try the Portabella Fries, a customer favorite comprised of fried portabella chunks and served with aioli. The tender portabella mushroom, expertly fried in a spicy, seasoned coating and paired with the herb-infused aioli was an easy favorite, and could easily be paired with one of the restaurant’s $6 cocktail specials, like the Cucumber Mule (a mix of Karlsson’s Gold, Fever-tree ginger beer and cucumber) or any of their selected beers. To spice it up even more, we ordered the Ahi TunaTostadas, a mix of cool Ahi Tuna, avocado, pineapple and Sriracha aioli, served on a hot,
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RESTAURANT PROFILE
story and photos by Amy Guerra
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The Daily Grill’s Happy Hour menu goes beyond the standard fare of your neighborhood bar. It is carefully planned to accompany the drink menu, and offers all the classic, unique and creative features of the regular menu at a Happy Hour price. crispy fried tostada. The sweet and spicy combination provided the perfect accompaniment to the mild Ahi sashimi. Even the more traditional options like the Crispy Naked Hot Wings, when paired with the homemade sauces, exceeded normal expectations. The Louisiana hot dipping sauce was thick and tangy, an easy complement to the blue cheese and BBQ sauces. The chicken was tender inside and crispy on the outside, without being greasy. As to be expected, the restaurant’s Chicken Pot Pie (one of the most popular items) was perfectly cooked, chockfull of chicken and vegetables in a thin white gravy and enclosed within a flaky, buttery browned pie crust. At some point, the waitress came offering a variety of desserts, but when she mentioned that the restaurant was offering a version of Banana Cream Pie that combined salty caramel, and chocolate, there was no further contemplation. The waitress delivered a large piece of banana chocolate heaven shortly after and while no audible words were spoken, there was a tangible approval in the air. Again, sweet and salty flavors produced a deliciously complex dessert. At the end, no pie remained to even prove its prior existence. The Daily Grill’s Happy Hour menu goes beyond the standard fare of your neighborhood bar. It is carefully planned to accompany the drink menu, and offers all the classic, unique and creative features of the regular menu at a Happy Hour price. The Daily Grill is the perfect place to host a formal Holiday party or to meet informally with friends after work for a quick drink. It’s classic and exotic, formal and casual all in one, and now, it’s available in a Happy Hour version. The Daily Grill is located at 7855 N. Palm in northwest Fresno near Palm and Nees. For more information, contact the Daily Grill at dailygrill.com or call (559) 435-5550.
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How Things Ad Up By Bradley T. Wajda, D.O.
Black Friday, which now starts
Thursday and may someday start before Halloween, is the recognized opening day for “Open Season on Shoppers.” As we venture forth seeking the perfect treasure with our hard-earned dollars this holiday season, we need to remember the old adage “Forewarned is forearmed.” In other words, be aware that decades of extensive psychological research have been invested into the quest to separate you from your money. This takes place the year-round, but never more intensely than during the holiday shopping season. Let’s look at the psychology of advertising. Advertisements followed shortly after the development of the printed word. As consumers we are experiencing up to 10,000 exposures to brand marketing each and every day. This occurs via everything from billboards and television to T-shirts and mugs. Think about how society has come to accept advertising as a necessity. How appealing would you find a magazine that was devoid of any advertising? How much of your childhood Christmas enjoyment was derived from endlessly perusing the Sears “Wishbook”? Or JC Penney’s “Big Book”? How many people get the Sunday newspaper just for the coupons? What about Christmas now? Have you heard of “Cyber Monday”? It now eclipses “Black Friday.” The internet has become what the catalogues of yesteryear used to be. In the 1920s, psychologist John B. Watson was the true father of the practice of applying the science of psychology broadly across the art of advertisement. He pioneered the use of celebrity testimonials, market research, generating fear related to not using a product (or using that of a competitor), and sex appeal. The golden age of advertising began in the late 1950s. There were two schools of thought regarding advertising- the Unique Selling Point (USP) and Motivational Research. The unique selling point is a phrase that exemplifies the product which you then repeat millions of times to penetrate the minds of the consumers. Those behind the motivational research movement advocate for using numerous subtle psychological techniques to find out what the consumer really wants- even if they
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The Psychology of Advertising don’t realize it themselves. Motivational research used Viennese and German psychologists who came to America as refugees in the 1930s. Dr. Greta Guttman in “Mad Men” is based on one real life example named Dr Herta Herzog. A book published in 1957 entitled “The Hidden Persuaders” by Vance Packard warned that consumers were being secretly manipulated by “evil ad-men”. The book spent six weeks on the best-seller list and included the famous example of subliminal persuasion via flashing orders to buy popcorn on the cinematic screen. The accusation of subliminal messaging turned out to be a hoax; however, the damage was done (and the example is touted as truth even to this day). One pioneering genius was Bill Bernbach- he responded to the consumer’s criticism of advertising by validating their concerns. He gave the consumer credit for being aware that they were being manipulated- and he persuaded them by encouraging them to be different. Instilling this drive in the consumer to be “different” led to legendary ad campaigns such as Clairol’s phrase - “Does She, or Doesn’t She?”. This was liberation through shopping. Even the word “Ka-ching!” was invented in 1991 for Rally’s Hamburgers to satirize the greed of other burger companies- convincing the consumer to be different by eating at Rally’s. With all the successes in advertising, there are also failures. It has been estimated that as much as 75% of all advertisements do not pay- yet the other 25% pay so well as to make the gamble worth it. This is thanks to the increasingly sophisticated inclusion of psychology into the realm of advertising. Psychological research has measured everything from our heart rates and eye movements to our brainwaves while viewing
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...be aware that decades of extensive psychological research have been invested into the quest to separate you from your money. advertisements. This research has discovered that the brain doesn’t process all of the information presented- instead the information is processed in pieces. In 2001 this led CBS and Nielsen Neurofocus to develop a proprietary technology named “Neuro-Compression” which maximizes the impact of a 30 second commercial- and even shortens it. Timing is important when it comes to the brain’s ability to process information. Research has revealed that processing a visual advertisement, such as a television commercial, doesn’t give consumers enough time for switching from visual processing to the ability to read the brand-name. This is where the logo becomes all-important. The logo remains a part of visual processing and it “translates” across borders much more easily in the global marketplace. How the brain functions has helped to guide advertisers in the best ways to format a print advertisement. For example, pictures of faces placed on the left side of a page capture the reader’s attention better than those placed on the right. Successive mages in an advertisement are chosen based on their relative shape or “contour” to one another in order to assist the viewer with visual processing. Also, the more times people see something, the more they like it. This is why the same advertisement gets shown over and over again. In one study,
consumers were told about two different brands of ink pen- with one brand being clearly identified as superior over the other. Then half of the group was shown the inferior ink pen name being associated with positive images. When the entire group was then asked to choose a pen- 80% of those who saw the inferior brand associated with positive images chose that brand instead of the superior brand. Loud music is used in stores to create a sensory overload which in turn weakens self-control; however, slow tempo music in restaurants gets patrons to linger and order more. Even product placement in the retail store is the result of extensive research which includes many factors such as profit margin, color, and visual appeal. See?! A lot of research has gone into separating you from your money. Hopefully, being aware of just how much is invested in trying to convince you of things that you apparently don’t know about how you want to spend your money (that’s a mouthful!), will help you make wiser decisions this holiday season. Season’s Greetings!
During his 25 years of practicing in the Central Valley, Dr. Bradley T. Wajda (aka “Dr. Brad”) has amassed extensive experience in adult and child psychiatry, as well as comprehensive substance abuse treatment. Catch “Dr. Brad” Sundays at 6 p.m. on Power Talk 96.7 with “Psyched” or at RadioPsyched.com. You can also read more from “Dr. Brad” at EsanoHealth.com. Fresno Life Magazine | 73
OUR FURRY FRIENDS
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The Best Christmas Present Ever
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By Mike Scott
hristmas 2012 was approaching and I was alone. After 13 years together, my fourlegged Dalmatian partner “SamDog” had finally let me know in June that it was time to let him go. I swore, as I’m sure so many of you have during your lives, that it would be a long time before I was ready for another dog. That all changed in early December last year, when I went to the Valley Animal Center Christmas Party. I’ve always appreciated the work they do, so I just wanted to stop by with a couple of friends, thank everyone at VAC for the wonderful things they do all year long, maybe sip a little wine, enjoy the shelter’s holiday decorations, then head home. I should have known better... but my friends and I headed over to the dog kennel building where hundreds of animals were caught up in the excitement of the holiday party, all going crazy, jumping, wiggling their butts and tails, trying to attract the attention of the party crowds. “Take me home!” “Me!” “No, me!” I had to check out some of my favorite breeds. There were no Dalmatians, but I spotted a gorgeous brindle-colored Queensland Heeler pup, exploding with energy, bouncing everywhere in his cage, tongue out, a real handful. I was poking my fingers through the enclosure, getting my hand thoroughly licked, when one of my friends tugged gently at my arm and said, “You’ve got to see this little guy over here.”
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photos by Eddie Melikian
In a nearby cage was a small Boston Terrier sitting quietly and proud, a little shy, a little scared... the only dog in the entire room not barking. Honestly, I’ve never been a small dog kinda guy. But it amazed me that this 18-pound pup could just sit there taking everything in, while hundreds of other dogs were bouncing and barking so enthusiastically. I looked into his eyes. He looked into mine. The connection was made. I ended up taking the Boston home for the weekend to “try him out.” As we left the shelter, he jumped right up into the front seat of my car and sat there so patiently, wondering I’m sure, where I might be taking him and how his life might change.
OUR FURRY FRIENDS
FEATURE
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“I looked into his eyes. He looked into mine. The connection was made.”
You’re probably way ahead of me on this one, but I knew within hours that little “Robbie,” as I decided to name him, had a place in my home, and my heart. As many of you know, Robbie has been a huge part of my life ever since. He made several appearances with me on Channel 47 when I was still working there. Now, I document his travels and adventures on my Facebook page (Mike. Scott.5458) and Twitter (MikeScottFresno). And although my sweet SamDog will always be in my memory, little Robbie has helped me move on with my life. This Christmas, you might want to consider adding a four-legged friend to your family. There are so many local shelters and organizations doing wonderful work to save animals. Just pick one: the SPCA, Valley Animal Center, ARF, Fresno Bully Rescue, Cathouse on the Kings, and so many others. Take the family and make it a special occasion. Let everyone be part of the process of choosing your new friend. Holiday toys get broken and tossed away so quickly. A living animal, on the other hand, will shower you with love, protect you, be your constant companion for years to come. Always remember that when you adopt a shelter pet, you’re saving two lives: the animal you take home, and the animal that’s able to move into that empty space at the shelter. Merry Christmas, everyone! Let me tell your pet stories. Email me at mike@fresnolifemag.com.
Mike Scott was an Emmy award-winning anchor/reporter for Channel 47 for almost 30 years. World traveler. Animal lover. Now Fresno Life Magazine columnist! Fresno Life Magazine | 75
NOVEMBER EVENTS
ENTERTAINMENT
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That’s the Ticket
November Zac Brown Band, photo courtesy of Save Mart Center
November 15 Zac Brown Band will be performing at the Save Mart Center. After ten hit singles, two platinumselling records and debuting at #1 on Billboard 200, there is no stopping this accomplished band of brothers. Visit zacbrownband.com for more information and tickets.
November 8-January 20
November 21
What can you expect this year at the Downtown Fresno Ice Rink? Think about all of the smiles, laughter, joy and cheer that were positively ubiquitous last season and now imagine them with a super-boost of magic and wonder. Yes, magic and wonder are tangible things when it comes to ice skating. This year the season is longer, the hours are extended and your admission ticket will still get you skate rental and ice time for the entire day.
The Visalia Branch of the Tulare County Library will be showing “Three Worlds,” a French film about the impact a tragic car accident has on the three men involved, as part of its monthly independent film series. Showing starts at 6 p.m. in the library’s Blue Room. More information available at tularecountylibrary.org.
The next time you get super stoked about a peppermint hot cocoa, or imagine how good your favorite sweatshirt is going to feel, think of them in the context of going ice skating. Winter just got even better. The Downtown Fresno Ice Rink is open now through January 20. Go to downtownfresno.org/events/ice-rink for information on season passes and party packages.
November 28 The 14th Annual Turkey Trot takes place at Woodward Park. Arrive early, run the 5k, donate food for local families in need, then go home to enjoy a much-deserved Thanksgiving feast with your family. Fun fact: prizes will be awarded for the largest family groups and best costumes. For more information or to sign up go to runsierra.org
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ENTERTAINMENT
DECEMBER EVENTS
That’s the Ticket
December December 6 The 25th Annual Christmas Dinner and Auction at the Fresno Convention Center. This is one of the largest Christmas gatherings in the Central Valley and benefits local pro-life ministries. More information at righttolifeca.org
Florida Georgia Line, photo courtesy of Save Mart Center
December 11 Florida Georgia Line will be stopping in Fresno. The breakout country duo will be playing at the Savemart Center during their “Here’s To The Good Times” 2013 tour. Visit floridageorgialine.com for more information and tickets. Jay Z, photo courtesy of Save Mart Center
December 12
December 10 Jay Z in concert at the Save Mart Center With recent buzz from his co-headlining tour with Justin Timberlake reaching a deafening roar, Mr. Carter’s solo return to Fresno has his fans going crazy. And the chairman of hip hop certainly hasn’t rested on his laurels since his last visit to the Valley in 2009. There’s the aforementioned tour with J.T., his latest album “Magna Carter ... Holy Grail,” which dropped in July, the Timbaland-produced performance art film “Picasso Baby” and his collaboration with Ron Howard on the Showtime documentary, “Made in America.” It’s about time Jay Z brought his signature brand of hustle back to Fresno. For tickets go to savemartcenter.com.
December 27-29, 31
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Wine and cheese tasting at The Market from 5 p.m. to 7 p.m. Details at themarketfresno.com.
December 14 The Jingle Bell 5k Run and 2 Mile Walk takes place on Christmas Tree Lane. Thousands of “Santas” will run down the Lane to raise money for Toys for Tots. More details at tallytiming.com.
Just in time for New Year’s Eve, the Rocky Horror Show, LIVE! is back. Check out rockyhorrorfresno.com for more information and to buy tickets.
JANUARY EVENTS
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January January 5 If you’re planning a wedding in 2014, you’ll want to make the Premier Bride Showplace one of the first events you attend in the new year. Held at the Fresno Convention Center’s New Exhibit Hall, it’s sure to be a one-stop shop for bridal inspiration. Details at pbshowplace.com.
January 16 The Harlem Globetrotters make a stop in Fresno to show off their basketball wizardry at the Save Mart Center. Go to harlemglobetrotters.com for more information and tickets.
January 29 Disney On Ice Presents Rockin’ Ever After Happily Ever After has never been cooler as some of Disney’s favorite fairytales come to life on the ice at Selland Arena. Performances from “The Little Mermaid,” “Tangled” and “Beauty and the Beast” are sure to be crowd favorites. But the real thrill this year, is the debut of Merida, from the Disney-Pixar film “Brave.” Visit disney.go.com/disneyonice.com for more information.
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THE LAST WORD
Incense & Peppermints by Conlan Spangler
T
he holidays can be magical. Spending time with family. Reflecting on the many reasons to be thankful. Sharing delicious meals with friends and loved ones. Brisk air, the smell of pine. Twinkling, colorful lights and festive decorations everywhere you look. Those things are all fine, if you like dumb stuff. But I want to tell you about my favorite part of the season: putting a candy cane in my coffee. Nothing brings me more Christmas cheer than a cup of freshbrewed, locally roasted coffee (from Cafe Corazon, 1306 N. Wishon Ave. in the Tower District), accentuated by the subtle peppermint undertones of a slowly melting candy cane. (Before I go any further, let me be absolutely clear about one thing: I’m talking about traditional, red-and-white, peppermint candy canes. Those multicolored, multi-flavored, Eurotrash varieties are unacceptable and have no place in a civilized society.) It all starts with a hot cup of coffee, like any other day of the year. But then — here’s where it gets special — I unwrap a fresh candy cane, and use it as a coffee stirrer. The hot liquid causes it to start disintegrating immediately. If I’m on the go, using a disposable cup with a lid, I’ll break the candy cane up into a few pieces and drop them in. If I’m using a mug, I’ll leave the cane’s hook hanging over the edge. Why? Because it’s fun. At first you get just the faintest peppermint hints as you sip your beverage. As you get further down, and the candy melts more, the flavor becomes more pronounced. It’s sweet, but never syrupy or sentimental. It’s just how the holidays ought to be. It should be noted that certain coffeehouse chains will offer to squirt some over-sweetened, peppermint-flavored syrup into your cup. Avoid this. Not only does it overpower the flavor of the coffee, but it also offers none of the delight of having a candy cane sticking out of your mug. You can share in my beautiful winter tradition too, but you have to plan ahead. Candy canes don’t just grow on trees like tinsel does. Don’t forget to buy a few boxes at the grocery store whenever you’re there. Keep them handy at all times. Each morning during the winter months, I stick a candy cane in my pocket along with my wallet, keys and phone. Because you just never know when you’ll need it.
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candy canes don’t just grow on trees like tinsel does.