LFA DIRECTORY
LFA DIRECTORY
T
he Lebanese Franchise Association (LFA) is a non profit organisation dedicated to developing and promoting excellence in the franchising sector in Lebanon. It is the official mouthpiece of the Lebanese franchising sector. The LFA believes in promoting Lebanese and foreign expertise around the world through franchising. The LFA works hard to raise public awareness on the importance of the role the franchise sector plays in promoting the exports of Lebanese goods, services, franchise concepts, putting forth Lebanese entrepreneurship and creativity around the world. The LFA is the only association serving as the voice of franchising in Lebanon and is a major participation in teh international franchise arena. The association acts as a filter and lobby for franchisee and franchisor with the Lebanese government.
42 | JANUARY - FEBRUARY 2012
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Over the following pages, The Franchise Magazine brings you an overview of the Lebanese Franchise Association’s members. Our directory provides a break down of franchises in Lebanon, what each franchise is about and where to go for further information on each franchise. It is a must read for anyone interested in Lebanon’s franchising market or anyone perhaps considering buying a franchise. The LFA updates members on all changes in franchising laws and provides regular educational programs on how to conduct a franchise. All members have to sign up and abide by the LFA’s Code of Ethics. Members can avail of the latest up to date information about topics such as improving relationships with franchisees, use of technology, public relations, marketing, advertising, field operations, and networking. Benefits of being a LFA member:
- Training programs, seminars and exhibitions organized by LFA or LFA partners. - Networking facility, through B2B meetings, conferences and specialized organized events. - Access to LFA Member Directory and listing of profile of the yearly LFA publication. - Profile listing on LFA’s website and brand visibility through website links - Access to potential franchisors or franchisees contacting LFA - Timely notification of upcoming local and international franchising conferences and events Special participation fee in LFA conferences, workshops, and intellectual property registration. For further information on LFA Membershio, and enquiries on joining the LFA as a member, consult lfalebanon.com for further information.
www.TheFranchiseMagazine-mena.com
03/02/12 9:54 AM