Ferrari Enzo.
One of the least expensive, but most popular supercars is the Ferrari Enzo. At only $670,000 US, it screams performance with its extremely low profile and large rear air scoops. It will reach more than 340 km/h — if you want to risk the jail time. For a classic sports car look, you may want to dig a little deeper and pay the $970,000 price tag for the gull-winged McLaren F1. But for real eye-popping reactions, check out the Lamborghini Veneno. Like something out of a future Batman movie, the car costs $3.9 M and requires a purgatorial stint on a waiting list, as only three are produced each year.
In the market? Kulu Punia, owner of Calgary’s KULU Motorcar Inc., has been selling specialty
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cars since 1995. He occasionally ships one of his beauties to a customer in Saskatchewan or has a visitor from the province in his store. “We sell cars all over Canada, including a few in Saskatchewan,” Punia says. He says in general his clients are between 45 and 50 years old and have reached the sweet spot in their lives where they’ve earned a little money and are ready to start treating themselves. KULU’s niche is the sports cars segment, although they have sold some sedans and high-end SUVs. Punia often deals with limited editions Ferraris — like Enzos or F40s and F50s — that get into the $1 million-plus range. But most of the transactions average around $100,000. He says while it seems like a lot of money, the people he deals with don’t blanch at
the price tag. “Generally speaking, to sell a $200,000 car is easier than selling a $50,000 car, just because people know exactly what they want, and if you have it they just go ahead and buy it. With people looking at $30,000 to $50,000 cars, they’re test driving five different cars at five different places, trying to arrange for financing or trying to trade in a car.” He says high-end transactions are usually smoother because these are the type of people that if they see it and like it, they buy it and drive away. “And typically, [with] most of the stuff that we have to sell, there aren’t 10 other ones to compare.” Saskatoon got its own premium car dealership in 2010. Bruce Duguay, sales manager at Porsche Centre Saskatchewan, says the province has really welcomed the brand. The Porsche dealership in Saskatoon has been open for three years