Evans Cycles - Spring Catalogue 2012

Page 66

IN THE WORKS…

F.W. EVANS THE BRAND IS STILL THRIVING 90 YEARS ON...

F

W. Evans first set up shop on Kennington Road back in 1921 where he began selling lightweight road and touring frames. He was an innovative and forward thinking man with a passion for cycling and this was reflected in the bikes he built. Renowned for creativity and ideas that aimed to improve the rider’s experience, FW’s bikes were a club rider’s favourite stripped down for week night racing and loaded up for the weekend touring. The F.W.Evans brand is one which is steeped in history and an inspiring part of our long and proud heritage. It was a pioneering brand with both an innovative approach and traditional values that lead to his frames and components receiving awards and patents. This year we will be re-launching F.W.Evans Cycles with a range inspired by Frederick Evan’s

66 Our Price Match promise means you can shop with confidence

original designs. Made in the UK from uniquely profiled Reynolds 853 and 631 tubing, the F.W.Evans range will continue his traditions with the benefits of modern manufacturing capabilities. We’re excited by the opportunity to go back to where we started. If F.W.Evans hadn’t stopped making bikes in the 80s, what would the bikes be like now? The last F. W. Evans bikes sold in London were hand-made by skilled frame builders in the UK and this is an important aspect of what we’re doing today. We’re focussed on UK manufacturing and European components to produce bikes that are as close to his ideals and the brand history as possible. Adding our knowledge as cyclists and designers, we aim to restore a much-loved and respected British bike brand to its rightful position.

FIRST LOOK F.W EVANS…

www.evanscycles.com


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