mood / fashion
Four newcomers at
Tallinn Fashion Week Mariliis Soobard
Marimo
www.marimofashion.com
Mariliis Soobard on sündinud mereäärses Virtsu alevis, kohas, mida teatakse tavaliselt tänu Saan remaa praamide sadamale. Nagu paljude teiste moeloojate puhul nii oli ka Mariliisi esimene õpetaja tema ema, kes valmistas õmblejana riideid näiteks legendaarsele Tallinna Moemajale. Edasi tulid osalemised koolinoorte moeshow'del, mille kaudu tekkis Mariliisi ümber sõpradest-tuttavatest klientide ring, kes ihkasid midagi omanäolisemat, kui poes pakuti. Olulise vaheetapina Marimo kaubamärgi asutamisel olid õpingud Tallinna Tehnikaülikooli tekstiili- ja rõivatehnoloogia erialal. Mariliisi jaoks on mood oluline kui inimese isikupära käepikendus – rõivastus kui erinevate mõtete ja tunnete konteiner, erinevate väljendusviiside mikstuur. Tallinna moenädalal esitlusele tuleva sügistalvise kollektsiooni Restlessness lähtepunkt on üldinimlik – me ei ole kunagi rahul seal, kus parasjagu oleme. Mariliis kirjeldab seda tunnet nõnda: „Nähes inimesi, ka iseennast, kõrvaltvaataja pilgu läbi, sai selgeks, et mitte miski, mida saavutad või juba saavutanud oled, ei paku täiuslikku rahulolu tunnet. Olles ühes punktis, leiame, et kusagil mujal on siiski parem ning läheme luurele uutele jahimaadele ...“
Mariliis Soobard was born in Virtsu, a n town known mainly as a departure point for the ferry to Saaremaa. As so many other fashion designers, Mariliis’s first teacher was her mother who as a seamstress made garments also for the famous Tallinn Fashion House. She started to participate in school fashion shows and soon had a list of customers who wanted something different than what was available in the stores. An important stage in creating the Marimo brand were her textile and garment technology studies in the Tallinn University of Technology. Mariliis sees fashion as an important expression of character. For her, clothing is a container of different thoughts and feelings, a mixture of various forms of expression. Describing her fall/winter collection, Restlessness that participates in the Tallinn Fashion Week, she says that it is based on a very human concept: we are never satisfied with what we have achieved. „I have learned that when people see themselves from a distance they don’t realise that things they are trying to achieve or have already achieved are sufficient. We are convinced that it’s always greener on the other side and so we set out to explore new territories…”
October 2012 in time
69