mood / fashion
Triin Tomingas, kaubamärgile Emma and Theo www.emmaandtheo.ee Olen suur mantlikandja ja mulle meeldib ka oma lapsi viisakalt riietada. Kõik saigi alguse villasest mantlist, mis eristub tugevalt meie tänavapildis valitsevatest suusajopedest ja kilekombedest. Lasterõivaid disainides lähtume täiskasvanute smart casual moest. Paraku ei saa lastele disainides arvestada ainult rõivaste kandja soovide ja arvamusega. Siin on ikkagi kaks poolt: lapsevanem ja laps. Neile mõlemale peab asi meeldima. Jälgime, et materjalid oleksid võimalikult mugavad ja tooted pikka aega kantavad. Üks hea näide on üleskeeratavad varrukad. Lapsed kasvavad kiiresti ja selline lahendus võimaldab mantlit või pintsakut kanda mitu hooaega. Lõigete väljatöötamine on ehk kõige keerulisem. Riided peavad hästi istuma ja lastel peab olema piisavalt liikumisruumi. Lapsed ei pruugi oma rõivastest nii palju hoolida kui täiskasvanud, seega peavad lasterõivad olema kulumiskindlad ja kerge vaevaga puhastatavad. Lapsena meeldis mulle panna jalga ema kontsakingi ja keerutada end peegli ees mõnes tema kleidis. Või pugeda tema musta-valge kirju mõnusa villase mantli sisse ning kujutleda, et kunagi saan ka mina selliseid riideid kanda. Kui vaatan lapsepõlvepilte, siis taipan, et mantlid ja pintsakud olid väga moes. Tundub, et see mood on tagasi tulemas. Olen üks neist õnnelikest inimestest, kes saab öelda, et minu töö on minu hobi. Nukkude asemel teen nüüd ilusaid ja kvaliteetseid riideid lastele.
Triin Tomingas, Emma and Theo brand www.emmaandtheo.ee I myself am a big fan of coats and I want to see my children wear decent clothes as well. The Emma and Theo brand started from a woollen coat for children, which is not a very common sight on the Estonian streets that are mostly conquered by winter jackets and tracksuits. Our children’s wear designs are based on the smart casual fashion of adults. However, when designing for children you cannot only consider what the children want because also parents have to like it. We make sure that the designs are as comfortable and durable as possible. For example, the folded sleeves: children grow fast and these sleeves allow them to wear a coat or a jacket for several years. Perhaps the most complicated part of the process is cutting, because the clothes must fit well, but be enough loose as well, so children could move. Since children don’t take such good care of their clothes as adults, child wear must be resistant to wear and easy to clean. As a child, I liked to put on my mother’s heels and spin in front of a mirror wearing one of her dresses, or to wiggle into one of her comfy black-and-white woollen coats and imagine how I myself would wear these clothes some day. When I look at my childhood photos, I realize how popular coats and jackets were at that time. It seems that this fashion trend is not back yet. I am one of those very happy people who can say that my job is also my hobby. Instead of designing for dolls I am now making beautiful quality clothes for children.
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in time April / May 2013