AWARD PROVIDES OPPORTUNITY TO STUDY BARCELONA’S TOURISM INDUSTRY
LSB ADDS DUAL-DEGREE PROGRAM IN FRANCE In fall 2012, the Love School of Business, in partnership with the Reims Management School in Reims, France, launched a business dual-degree program. Participating students will spend two years at each institution, complete a semester-long, full-time internship while abroad and graduate with degrees from both schools. “This program is a once-in-alifetime opportunity,” said Katherine Sipple ’15, who is one of three Elon students enrolled in the program who moved to France this fall. “The opportunity to study in two different countries and obtain business degrees from two universities will help me be successful in today’s global business world.” The Love School of Business also offers a dual-degree program with ESB Business School at Reutlingen University in Germany. For more information about the dual-degree programs, visit elon.edu/dualbusiness.
Jacqueline Evans ’13, an accounting and international business double major from Clarksville, Md., is the sixth recipient of the Love Award for Excellence in Business Leadership, which was established by a gift from The Martha and Spencer Love Foundation. The award, given annually to a Love School of Business student, honors and provides financial support to students who demonstrate excellence and promise for further development in intellect, imagination, creativity, character, moral courage and leadership. Recipients are tasked with designing and completing a Love Business Leadership project grounded in one or more of the Elon Experiences. Evans, who studied abroad in Barcelona, Spain, used the award to expand on her experience abroad by examining Barcelona’s tourism industry. Upon reviewing data from the country’s tourism office, she saw that tourists aged 1824 only substantiated 3.3 percent of the total tourists who visited the city. Evans, whose project mentor was Jefferson Pilot Professor of Economics Thomas Tiemann, decided to formulate a marketing strategy to increase tourism among this group. She created a guide called “Beautiful Barcelona: The Guide to the Ultimate Weekend,” which includes concise explanations of the city, and the best places for a young traveler on a limited budget to see. The guide focuses on three main areas – historical landmarks, food and nightlife – and is based on Evans’ research and reviews. Additionally, Evans planned, shot and edited a promotional video to encourage the targeted group to visit Barcelona. “I wanted to convey the passion and love I felt for Barcelona to others my age in order to convince them to visit the city,” she said. “This award provided me with such an amazing experience that I would not have gotten from
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valuable perspective regarding the challenges one faces when operating in a foreign country,” Worth said. “The eye-opening firsthand knowledge gained by witnessing the difficulties and potential rewards one faces by relocating to an emerging market like Vietnam or an extremely advanced market like Singapore was unparalleled.” In Vietnam, the students met with executives at Theodore Alexander, a furniture and accessories design and manufacturing company; Sprinta Co., Ltd., an apparel manufacturing company; Baker & McKenzie, the global law firm; and GE. In Singapore, the group held meetings with senior leaders at Maxwell Chambers, the world’s first integrated dispute resolution complex; the American Chamber of Commerce; Singapore Management University; CSE Global, a global technologies company; and UPS.
just studying abroad.” She attributes her Spanish fluency from constantly applying her lessons to reallife situations. Over the course of several meetings with the country’s tourism office, Evans, who was minoring in Spanish, was
able to expand her Spanish vocabulary to incorporate business terminology. “Having the ability to talk about statistics and business in a foreign language is not something that can be taught in the classroom,” she said. This project also gave Evans experience managing a project in an international setting. “Conducting business abroad is a sensitive issue in some countries, and having practice in a culturally unique city added substantial weight to my skills,” she said. At Elon, Evans was a Business Fellow, a member of Beta Alpha Psi and the vice president of finance for Sigma Kappa sorority. She completed internships with Northrop Grumman and Baker Tilly Virchow Krause. After graduation, she completed the Becker FastPass CPA course at Elon and began her job at Baker Tilly as a staff accountant this fall. To view Evan’s video about Barcelona, visit her blog at barcelonaresearch.wordpress.com.
Read about students’ study abroad experiences in the following blogs: Business in the Pacific Rim » elon2013pacificrim.wordpress.com Global Entrepreneurship Ventures » blogs.elon.edu/elonstudyabroad/?s=argentina EUROMED: Melting Pot or Frying Pan » blogs.elon.edu/gst213
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