BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
LEVEL
Semester Doc. Code
06
OUGD303
Useful Packaging Brief The majority of packaging today has a single use purpose. Once the product has been purchased and opened, the packaging is redundant and thrown away. The aim of this brief is to design and create the packaging for an existing product, but the packaging will have a second or on going use. The design will be concept and purpose driven with a means to aid the consumer (give the packaging another purpose). Conceptual and clever packaging is starting to serve a big purpose is today’s throw-away society. People are trying to change and be more eco friendly.
Background / Considerations What products need consideration of their packaging? Who will use this product? How will it aid them? What is the purpose of the new packaging design? Aid customers, Reduce waste, reuse packaging? What materials will be most robust for the job? How can this fit into the market? Where are the gaps? What else could be designed along with this to make it into a range or solidify the idea?
Mandatory Requirements
Deliverables
Packaging to have more than one use. Conceptual packaging.
Conceptual packaging designed and made. POS Advertisement Proposed range ideas
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN Module Code
LEVEL
OUGD303
Semester
Module Title
Doc. Code
06
OUGD303
17 – D&AD Brief Make the cosmetics brand 17 the ‘brand of choice’ for the modern teenage girl (14-19 olds). Design ideas can include: product design, packaging, POS, online, advertising, events, promotions.
Background / Considerations What do the target audience like? What experience can the brand create? Think about the interactivity with the target audience Why does that target audience not use the product at the moment?
Mandatory Requirements
Deliverables
Make the cosmetics brand 17 impossible to ignore.
Branding, concept, advertisement, POS.
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
LEVEL
Semester Doc. Code
06
OUGD303
Fashion Yearbook - Fashion Design Pathway B Brief Working in collaboration with Becky Tipping, Charlotte Warren and Kim Sandford design the Fashion yearbook for pathway B. Pathway A will be designed by Elliot, Ailsa and Ceara. Both fashion yearbooks should work alongside each other and separately. The yearbook will be printed and distributed to potential students and given out at the London Fashion Week. The yearbook should represent the course’s individuality without making it stereotypically ‘fashion’.
Background / Considerations Tight deadlines should be made and stuck to, to ensure no one is let down or affected. How do they students and tutors want their course to be represented? Back track of dates starting at print deadlines. How many books will there need to be? How will the two pathways be linked? Experimentation with layout and a very flexible grid to allow for a wide range of type and image variations.
Mandatory Requirements
Deliverables
On going correspondence with fashion tutors On going communication with Pathway A designs.
Fashion Yearbook – Fashion Design Pathway B. Printed copies (TBA).
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
LEVEL
Semester Doc. Code
06
OUGD303
Photography Collaboration
Brief I will be working alongside a second year photography student, Benjamin Turgel. His project is based around historical jewellery with a story. It will be location documentary taken in the subject's home. My role in the collaboration will be to use Photoshop to alter the images. Benji's vision is to create high-end style images that you would see in a glossy magazine. This will help to develop my photoshopping skills. Also, I will be designing and making a publication of the images and their story. The publication will look at type, layout, stock, print finishes, binding and cover materials. Once this has been completed for Benjamin I will revisit the layout and finish to change the purpose of the magazine. It will focus on the typography and the story instead of the photography. This will help me to explore different ways to portray the same information.
Background / Considerations I need to think about the overall finish. What materials will be used? How will they alter the tone of the final book? Considerations need to lie within the subject’s interests; they may not want to be personally identified in the book. Printing costs, binding, Benji’s deadline, communication and alterations in design need to be thought about. The photography and book will be put on display in the Leeds College of Art Mosaic Café Exhibition.
Mandatory Requirements
Deliverables
Photoshopped imagery Layout book/magazine Close communications with the client
2 book designs (1 for the client & one for myself).
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
LEVEL
Semester Doc. Code
06
OUGD303
Menu Revolution
Brief Select 3 restaurants in the Leeds city Centre area and redesign their menu's. To fit in with my rationale they will be high end and more elite restaurants. The purpose of this brief is to highlight areas within each establishment’s menu that could be developed further to increase profit. Each menu design should be specifically targeted at making more profit for the companies and increasing the customer’s experience. The menu's will take into consideration type, layout, print finish, range, materials, stock, binding, costing, technologies.
Background / Considerations Who is the clientele? What is the establishment’s menu lacking? - Problem How will this change increase profit? Is there anything else that can be done in relation to the menu to further the idea into a range? Will the cost of the menu design make it ineffective on profits? What is a customers needs when they go to eat here?
Mandatory Requirements
Deliverables
Thought into costing and profits
3 x menu designs (1 for each place)
Studio Deadline
Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.