ON THE GO
JACOB AXELSEN Division Manager Men’s Branding Tell us about the ECCO Men's Formal Collection.
What's your personal favourite from the collection?
The motivation is to always work with contemporary
Right now, I’m wearing ECCO Contoured. It's sort of a hybrid
silhouettes, while making the shoes look even slimmer and
shoe, combining a casual running-inspired outsole with a very
more minimalist. Interestingly, much of our design efforts
clean formal upper. It's been one of our best-selling shoes
have been about adapting our sophisticated direct-injection
around the world and for this season, we're giving it an even
technology to look more like traditional cemented shoes.
more interesting, funky colour palette. I love it.
This mix of timeless shape and simplicity definitely reflects our How would you describe ECCO's approach to a business
Scandinavian perspective.
shoe in terms of walkability, fit and feel? Name three things you love about these shoes that set them
We are conscious that men wear these shoes all day long
apart from other men's formal shoes.
and frequently into the night, so comfort is critical. Our direct-
One, the combination of exceptional comfort with superb
injection technology makes our shoes lighter, more flexible
style. The shoes are high-end in appearance, yet the feel is
and more durable. It's the same technology we use in our
light and athletic.
casual shoes. As a result, our business shoes feel almost like walking shoes.
Two, the diversity. We have a wide range of options from more Can you talk about different ways men might wear these
formal to more casual expressions.
shoes? For example, with suits and also more casual clothes. Three, the leather is of excellent quality and very supple.
In general, men are taking more and more freedom with
ECCO is unique in that we craft our own leathers and that skill
how they express themselves. Increasingly, we are seeing
set really shines in our Men's Formal shoes.
men wear our dress casual shoes in different, interesting ways, including with more formal work attire.
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