Benson & Bransford E-commerce site Interface Design
Project Statement Client:
Seattle Marine and Fishing Supply Co.
Background:
Seattle Marine has been in the boating and commercial fishing business for more than 60 years. They stock many major brands of marine supplies from the top vendors in the industry. They sell everything from commercial gear to casual, recreational fishing items.
Objective:
To redesign the website to make it look more appealing and current. We plan to update the colors, the logo, and eliminate redundant links.
Obstacles:
There is an excessive amount of links that need to be organized and/or eliminated. Will take some time to decide which ones can be removed.
Tone:
Warm organic earth tones.
Inspiration
Mood Board Style Guide
R-147 G-34 B-31 R-90 G-27 B-20 R-100 G-107 B-116 R-80 G-89 B-100 R-16 G-16 B-16
Gill Sans:
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Prestige Elite Std:
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Competitive Analysis
lfsinc.com
westernpioneer.com
patricksflyshop.com
Color Scheme
Blue/White
Blue/White
Green
Background
None
Horizontal Lines
Paper Texture
Navigation
Top
Top
Left
Button Style
Text
Text
Text on Colored Box
Imagery
Small Thumbnail (1)
Thumbnails
Medium (1)
Scroll
No
No
No
Overall Tone
Light
Light
Light
Site Map Home/Main Navigation
Sign In
My Account
Log In
Contact
Cart/Order Status Display Cart Items/Pending Orders
Account Info
Help
Display Contact Info
Featured Items New Arrivals Sale Items
Crab and Shrimp Traps
Blocks
Gillnets
Blocks
Longlines
Bow Eyes
Netting
Catches/Hinges/Hasps
Seine
Deck Plates
Trawl
Safety Hooks
Troll
Snaps/Shackles
Display Results x of x
Safety
Accessories
Hardware
Fishing Gear
FAQ Display Contact Info
Go to external shipping site
Catalog
Search
Cordage Rope
Floatation Devices Immersion Suits
Recreational
Lighting Marking
Turnbuckles Vents Controls Steering Controls Engine Controls Maintenance Lubrication Sealants Respiration Tools Hammers Hooks Needles Screwdrivers Wirecutters Knives Display Subcategories Display x of x Product Page
Log In/Register/Anonymous
Addresses (Billing/Shipping)
Order Summary
Payment
Confirmation
Logo 510x55
Search 392x55
Header 1036x80
Photo 756x452
Lo-fi Home
Special/sale 248x103
special/sale 248x103
footer 1036x71
special/sale 248x103
Logo 510x55
Search 392x55
Header 1036x80
Featured 984x151
New arrivals 984x151
Lo-fi
Sales 984x151
footer 1036x71
Logo 510x55
Search 392x55
Header 1036x80
Title and location 464x702
Content 611x347
Lo-fi
footer 1036x71
Logo 510x55
Search 392x55
Header 1036x80
Billing information 464x702
Address information 611x347
Lo-fi
footer 1036x71
Tablet/Phone
Tablet/Phone
Image Sources
seattlemarine.net thinkstockphotos.com