Dan's Papers June 25. 2010

Page 39

DAN'S PAPERS, June 25, 2010 Page 38 www.danshamptons.com

Ivanka Trump: Jewelry Designer

The collection at London Jewelers

important classic. Dan’s Papers: What type of audience do you feel your collection appeals to? Ivanka: I wanted to design jewelry for the modern, sophisticated, self-purchasing woman of today. I wanted women to see it and be able to buy themselves an important piece of jewelry right away—without asking “him.” My audience includes women of all ages, all types—women who know exactly what they want and aren’t afraid to express themselves through jewelry. Dan’s Papers: What inspired your new collection? Which piece is your favorite? Ivanka: My new collection was based on approachable, wearable designs that can take you from the office and the boardroom to a dinner out with friends, a black-tie gala or a beach wedding. My favorite pieces are the signature ovals, the tassels and the rose gold collection. Dan’s Papers: Where do you see yourself in 10 years? Ivanka: Evolving and growing in my real

estate role at the Trump Org and continuing to develop my jewelry business. I will also be adding extensions to my lifestyle brand with handbags and shoes. My footwear and handbag lines will be launching in Spring 2011. Dan’s Papers: What’s the best advice you can give to young women looking to succeed in today’s business world? Ivanka: Be prepared…for interviews, meetings, discussions, everything. Work hard. Create a strong and consistent identity—your name and reputation are your best assets. Dan’s Papers: Where’s your favorite place to eat in The Hamptons? Ivanka: I love the Blue Parrot! Ultimately my favorite place to eat is in the home of friends though. Dan’s Papers: What’s your favorite vacation spot? Ivanka: I love to travel. My favorite places have been the Italian Riviera, Hawaii, Czech Republic, Paris, Chilean Patagonia. And of course I love the Hamptons and Palm Beach. Dan’s Papers: Are you excited about launching your jewelry collection at London Jewelers? Ivanka: I am very excited about the partnership. The Udells share my vision of a sophisticated, smart customer who is looking for ageless investment pieces. I think my jewelry will work seamlessly for their Hamptons’ customers.

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Ivanka Trump will be presenting her jewelry line at London Jewelers in East Hampton on Thursday, July 1. Dan’s Papers’ Rose Marie Oliviero caught up with her to talk about her new alliance with the store. Dan’s Papers: As a child, what did you want to be when you grew up? Ivanka: New York City’s buildings and architecture always inspired me. My desire to launch a jewelry collection came from my love of structure and architecture along with my appreciation for style and the classics. Also, I’ve always had my eyes set on working in the Trump real estate business—I currently hold the VP of Acquisitions and Development position at Trump Org. Also, along with my brothers, I’m leading the charge on the Trump Hotel Collection. Dan’s Papers: What do you do for downtime and when do you find the time for it? Ivanka: I like to have dinner with my husband and friends or play golf. Anything relaxing works for me. Dan’s Papers: What made you decide to start your own jewelry collection? Ivanka: My mother’s legacy jewelry collection always inspired me. And my love for the classic aesthetic helped propel my vision. I realized the luxury fine jewelry market was missing a fresh, young design approach. That’s where my jewelry line’s vision of “Rock Tradition” plays a vital role—it’s a modern twist on jewelry’s most

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