Dan’s Papers February 18, 2011 danspapers.com Page 38
&guide Have You Friended Your HVAC Company? By Elise D’Haene I was looking online to find out how often the filter on my furnace had to be changed, so I typed in my search question along with the words “East End,” and up popped the website for Flanders Heating and Air Conditioning. Before locating my answer, though, I saw that the company had a Facebook page, so I clicked on the FB icon and was redirected to it. I have become quite fascinated with the Facebook pages of others. It’s extremely revealing to see who posts what on their wall, the wall being a representation of one’s personality—likes, dislikes, interests, idiosyncrasies—so I find myself often heading straight from a company’s website to its Facebook page to see how they interact with their friends and those who happen upon their site. Right off the bat, I could see that Flanders Heating and Air Conditioning had a sense of humor. They periodically post riddles for their fans to answer, like this December 8 post: “How can you spell cold with two letters?” Within minutes, Audrey replied, “I.C.” (Clever, Audrey). Then Rick chimed in with “Br…” (Though “br” isn’t as cold as brrrrrrr, two letters was the rule, so good work Rick.) I was pleasantly surprised to see that I shared two friends with Flanders Heating, Steve Haweeli of WordHampton and Sheryl Heller of Twin Peaks Geeks, my go-to goddess for all things Macbook and Apple. This gave the whole experience a small-town
ambiance. Then I got to really smiling when, around the Christmas holiday, Flanders Heating reminded us all to “gather with the ones you love in your cozy heated house,” and posted a video of the cast of “Glee” singing “Baby, It’s Cold Outside.” Very sweet. So Flanders Heating and Air Conditioning has a good sense of humor. So do I. But then I remembered my question about the furnace filter and I saw this post on their FB page. “Is your furnace safe?” The post was linked to a website. I jotted it down. I went back to my original Google search and decided to continue my Facebook quest, so I clicked
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on GallettAir’s Facebook page, a heating and air conditioning company in West Babylon established in January 1983 by Carmine Galletta. The latest post from GallettAir really caught my eye with this warning: “Don’t be scammed!!!!” They linked a story from MSNBC about a duct cleaning operation that rips people off, and said, “Click on the link and be SHOCKED by what you see.” I clicked. I was SHOCKED. Check it out. A later post from GallettAir reminds us to get our “ducks in order” and to make sure we have them (ducts) cleaned and sanitized every three years. Uh oh. I don’t think we’ve had our ducts cleaned since moving into our house in 2005. It says regular duct cleaning helps prevent “COLDS, ALLERGIES, SNEEZING, HEADACHES, COUGHING, DIZZINESS, as well as UPPER RESPIRATORY INFECTION.” Sniff. Hack. Sniff. On December 8 they directed their 389 friends and growing to check out reviews of their company at superpages.com, and below that they posted the GallettAir jingle for us to listen to. Who knew there was a GallettAir jingle? I clicked. I wanted to hear it. It’s a very upbeat, perky song. (“Think smart, expect the best! For heating and cooling they’re leading the way.”) A catchy tune! It’s gotten several “thumb’s-up Likes” from fans. Back to my Google search, I decided one more exploration before getting down to work, so off to (continued on page 41)
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