Valicsek Éva/Ecopack by Dora Balla

2012

# 01

PHOTO: NÓRA DÉNES

Fruita Blanch “Fruita Blanch is a family business with a long tradition. Generation after generation, Fruita Blanch has grown fruit and produced their own jam, preserved products and organic juices. Fruita Blanch’s new product line is here to let you know about their low–sugar, chemical free preserved products. Produced from 100% organic, self–harvested fruit. Traditional artisan methods, and the deepest care in what they do, is what defines Fruita Blanch. Gourmet product creations of the future made with the values of the past. Fruita Blanch has developed a versatile set of multi–sized labels to fit every jar. These labels have been designed to reveal as much of the jar product as well as to emphasize its artisanal nature.”

Designer: A–B –D is a design agency Sweden

Delights of Sweden “If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A–B–D did. The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with. ‘We had a discussion about weather to just make a modernised version of the traditional design, but with a true challenger like this we had to make consumers take notice even if they weren’t looking. We had to puncture that autopilot that made them buy the same traditional woodlike flavourless bread every day and focus on the core idea of the product The flavor,’ says Design Director and founder Fredrik Bengtsson. Instead of making a coherent brand name for the different flavours A–B– D therefore made the flavour the most prominent part of the packaging. Brand recognition thereby is based not on the company name but by the bold numbers on the front of the packaging, which automatically puts the flavour at the core of the brand. This need to stand out is also evident in the colours that create a rainbow on the shelves. The brand isn’t just about the numbers and the colours. We’ve also worked a lot with the tone of voice creating different characters with their own story related to each flavour. We want people to smile when they pick it up. Put a little heart in to it and make it about something else than just the numbers,’ says Fredriks Bengtsson.”

Rezept Destillate An incredible packaging design for Swiss fruit spirits, based on the principle of “reduction to the pure essential”: Rezept–Destillate is an assortment of different pure fruit spirits from a local Swiss producer. The packaging design reflects the process of distillation, during which the fruits are reduced to theirs flavor essences. This approach leads to a unique brand concept incorporating the context of pharmaceuticals at the beginning of the last century. The labels refer to the periodic table and imply the products‚ elementary purity. Though simple technical solutions had to be found for its production, the design now evokes an impression of high class and exclusiveness.

Antidote Done as a student project for a class at l’Université du Québec à Montréal, Antidote is a revamp of an existing software. Nicolas Ménard approached the project with innovation, usability and social/environmental impact in mind. Check out the transformation and read more about the project after the jump!

Since 1987 Melbourne

Aesop Since 1987, when the company launched in Melbourne, Aesop has not wavered from its intention to create a range of superlative products for skin, hair and body. While we remain committed to including the highest–quality plant–based ingredients, we also make judicious use of non–botanical elements such as anti–oxidants, once we are confident that research has proven them safe and effective. The exquisite scents for which Aesop is renowned are an incidental treat.

A1 Scrabble The Aâ&#x20AC;&#x201C;1 Scrabble designer edition. The purpose of this project was to revive an old, but loved game: Scrabble. The idea was to excite people about typography by giving them the ability to choose what font their scrabble set would come in. The set would come in the font of your choice or with an assorted font pack. The scrabble board and interior box are made out of solid walnut, and the exterior box is made from birch. Each of the 6 board pieces is magnetized to fit together perfectly and each piece slides nicely into its respective slot in the box and is secured by interior magnets as well. The interior of the exterior box as well as the bottoms of the 6 board pieces are lined with cork, to protect them while in use.

Bols 1575 Bols 1575 Amsterdam (aka the inventors of gin and the oldest distillery brand in the world!) asked Mash to assist them in revamping their Bols Vodka Bottle. The packaging needed to have respect for the heritage behind the Lucas Bols brand which has been around since clogs. Mash designed a series of classic and elegant bottles based on vintage French perfume packaging.

Éva valicsek, institute of applied art sopron

egg box Material used to produce this product is natural mikrowaved carton and as a complementary material rubber. The rubber function as a shape memory alloy allows to hold eggs regardless of their sizes. The eggs placed into an ellipsoid, cut from the carton. The egg holder is open from the top, but if its turned upside down, it will still hold firmly the eggs, they will not fall because of the elasticity of the rubber. It´s easy to be filled up, and as a user friendly product, the consumer can get the egg without having to open it. The egg holder consists of one piece. This egg holder is created not by glueing, but is fixed to the base. It can be stored in piles; if the sides are increased, it can stand lateral forces. From the environmental point of view, it´s recyclable, and the production is possible with the least quantity of material and little cut–offs.