Dipped

Page 1


.create mid distance sprint footwear for the elite, olympic caliber athlete. .athlete requires a responsive sole plate and superior lockdown. .designed for use in the 2020 Olympics.

Ajee Wilson

elite caliber runner of the 800m adidas athlete from Neptune, NJ


.ajee wilson branding.

.trident + w + trefoil.


dassler standard #18 creativity and quality should go hand in hand



.the 800m sprint is a very quick race, meaning that every fraction of a second counts. .focusing on forefoot running for a more effecient gait and minimizing any slippage or extra resistance will be a focus of this design.


simplified design focus on the natural performance of the foot



.lightweight and supportive microfiber upper, material placed only where it is needed. .asymmetrical toe box design to offer extra support while maneuvering on the track.

.dynamic cable lock-down system with speed lacing for tight fit. .sole plate constructed using light and durable carbon fiber for responsiveness.




.the tightened shoe and foot are dipped into quick drying latex material.

.the dipped shoe is more aerodynamic. Any gaps between the foot and shoe are filled, all energy is focused on propelling the running forward.



.thank you.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.