Forget Me Not

Page 36

PUBLICITY The Armenian American Museum aims to promote understanding and appreciation of America’s ethnic and cultural diversity by sharing the Armenian American experience. Construction of their new Glendale site began in 2020 and could be completde by 2021. This provides an opportunity to instill a demand for the film by creating a temporary exhibit. The exhbit will be alongside the Armenian Genocide exhibit and will feature art from the film, the trailer and include a synopsis of the film. We will have an RSVP section on our website for fans and also provide exclsuive early access to the press. Lastly, we’ll hold an auction for the art on display and we’ll donate money raised to the Nor Serount Cultural Association.

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Articles inside

Consumer Products

1min
page 43

Social Media

1min
pages 44-45

Digital Creative

1min
page 46

Partnerships

1min
page 41

Radio Promoted Screenings

1min
page 42

Promotions

1min
page 40

Outdoor Creative

1min
pages 38-39

Trailer

1min
page 32

Media Outreach Strategy

1min
pages 25-26

Market Research

1min
page 33

Publicity

1min
page 36

Media Strategy

1min
page 37

Distribution Strategy

1min
page 27

Pitch & Press Release

1min
page 24

Synopsis

1min
page 10

Marketing Opportunities

1min
page 12

Festival Strategy

1min
page 17

Executive Summary

1min
page 7

Marketing Obstacles

1min
page 13

Festival Marketing

1min
page 20

Target Festivals

3min
pages 18-19

Target Audience

1min
page 11
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