Target Audience

Primary

Young college women

Ages 18-22 Secondary

Young men & Young professionals Ages 18-29 Tertiary

Older white men

Ages 50+

We identified young women as the ideal audience, with research establishing young girls as the likeliest gender to favor horrors over other genre’s. It’s also within the realm of possibility that young men might be very interested in the film seeing as how research shows that roughly 82% of young adults prefer mystery/thriller films over their competitors. In order to appease these target audiences it is important to emphasize the thrill over the educational aspect of the film.