MARKET RESEARCH To best gauge the anticipated reception and the efficiency of our marketing materials we’ve identified three methods of research that will provide insight prior to the wide release.
Close Feedback
An inexpensive method of testing the film is to have candid conversation with those closest to us about the quality of the movie and whether or not they’d be willing to watch it.
Test Screening
In conjunction with the modified screening, we will be conducting test screenings and survey feedback in order to make any necessary changes to our film. All test screenings will be conducted before any festival appearances.
Competitive Analysis
Learning from previous October releases and other horror festival submissions is pivotal in our approach. Performing a thorough analysis of what works and what hasn’t will be important information to have before launching advertisement campaigns and television spots. 32
