Direct Selling Journal - Spring 2022

Page 10

WHAT’S GOING ON?

DSA Urges Congress to Address FTC Enforcement DSA, the Chamber of Commerce, and eight other trade associations sent a letter to the Senate Commerce Committee expressing support for S.3410, the Consumer Protection and Due Process Act introduced by Senator

Mike Lee (R-UT). The letter affirms that the legislation strikes a balance, giving the Federal Trade Commission (FTC) the tools to collect monetary damages while providing safeguards for legitimate businesses.

US Senate Commerce Subcommittee Hearing Highlights DSA and DSSRC The Senate Commerce, Science, and Transportation Committee Subcommittee on Consumer Protection, Product Safety, and Data Security held a hearing in February entitled “Stopping COVID-19 Frauds and Scams.” Mary Engle, Executive Vice President of Policy at the BBB National Programs, served as a witness at DSA’s suggestion. Ms. Engle’s written and oral testimony highlighted DSA’s support of the Direct Selling Self-Regulatory Council (DSSRC) and its work regarding COVID-related income and product claims. Senator Marsha Blackburn (R-TN) expressed her support for the DSSRC’s work during her questioning of Ms. Engle.

FTC Director of the Bureau of Consumer Protection Sam Levine also testified at the hearing. His written testimony acknowledged the letters he’s received from direct sellers in the last twenty-four months as an example of the FTC’s work on behalf of direct selling. Senator Mike Lee (R-UT) questioned Mr. Levine on FTC 13b authority—specifically—on what guardrails could be built into the enforcement authority if Congress grants it to the Commission.

Direct Selling Caucus Holds Virtual Briefing The Congressional Direct Selling Caucus held a virtual briefing, “Growth of the Micro-Entrepreneur and Legislature Update,” on February 14, 2022. Caucus co-chairs, Reps. Richard Hudson (R-NC) and Marc Veasey (D-TX), discussed with DSA President and CEO Joseph N. Mariano the recent growth of the industry and important legislative issues that included protecting the

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Spring 2022

independent contractor status for all Americans, consumer protection, and self-regulation for the industry. Reps. Hudson and Veasey encouraged their colleagues to support the caucus and reiterated that direct selling is an important piece of the American economy. They also stressed that independent direct sellers are vital to their hometown communities.


Articles inside

Helping Entrepreneurs Get Started in Direct Selling

9min
pages 84-88

Southwestern Advantage: 154 Years of Building Entrepreneurs and Leaders

7min
pages 81-83

Stronger By Association

10min
pages 77-80

Getting Out Our Collective Umbrellas for the Regulatory Storm Cloud

5min
pages 75-76

Direct Selling Gives Back to the Global Community

5min
pages 73-74

What Is Your Company’s Risk Profile?

13min
pages 68-72

Training You Field to be Social Sellers Vs Social Robots

6min
pages 66-67

AVON: Empowering Women for Over a Century Through Direct Selling

8min
pages 54-58

DSA Hall of Fame Perspective Timeless Lessons: Persistence and Patience

9min
pages 50-53

Executive Perspective: Authenticity in the Age of Automation

6min
pages 48-49

The European Spirit of Direct Selling in the Post Pandemic Era

5min
pages 45-47

How to Succeed in Direct Selling in Germany

5min
pages 43-44

Launching a New Business in 2022: Accounting for New Methods While Staying Committed to What’s Proven

10min
pages 38-42

Winning The Gig Game

8min
pages 34-37

Contributors

3min
page 6

This Is Direct Selling

18min
pages 14-21

What’s Going On?

9min
pages 10-13

What’s in a Name?

3min
pages 22-23

The Life Cycle of a Direct Selling Company

6min
pages 24-27

From the Publisher: What It Takes to Start and Grow a Direct Selling Enterprise

3min
page 8
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