100%
Alumni Participation /
FISCAL YEAR ENDED JUNE 30, 2012 75%
50%
25%
29 30 31 32 33
CLASS YR
34 35 36 37 38
39 40 41 42 43 44 45 46
47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11
of the fiscal year on June 30, the campaign had reached $120 million toward the goal of $200 million. The total of $45 million in gifts and pledges for the entire year just ended represents our single best fundraising year ever. Recognizing there will be challenges in the years to come and that success is not guaranteed, we are nevertheless off to a strong start and will work hard to maintain the campaign’s momentum! Most importantly, we are excited about the impact Imagine Deerfield is already having on the Deerfield experience. We hope you, too, will be excited by this happy news; on page 38 you can see evidence of some of the generosity that enables us to accomplish our plans, as well as the names of some of those who have given Deerfield so much of their time and talent, beginning on page 42. Annual Giving, long the foundation of fundraising at the Academy, had an excellent year, surpassing its goal and exceeding last year’s result by ten percent. With $5.7 million raised through the alumni and parents funds, we reached a record level—a new level on which to grow future results. Annual gifts benefit the Academy in all areas immediately, and are the way most alumni and parents will choose to participate in the campaign. Although the amount of dollars donated increased, the total number of donors, our participation rate, declined slightly. Our experience was consistent with that of our peer schools, and we have identified a few contributing factors ; we recognize
Please visit: deerfield.edu/imagine for donor lists and more.
0%
the need to work harder at communicating effectively to all alumni and parents the importance of supporting Deerfield at all levels. Every single gift is important, and we hope to have as many donors to the Academy each year as possible. The remainder of philanthropy to Deerfield is allocated to capital or planned gift purposes. Donors of capital gifts and pledges typically make the largest commitments to the Academy, usually to establish endowed financial aid and faculty professional development and support funds, or to support a building project, such as our new dormitory, or the renovation of the fitness center or the fine arts center. In 2012, there were 61 gifts and pledges of $100,000 or more in support of capital purposes. Many of these commitments also included an allocation for the Annual Fund. Planned gifts are longer-term in nature, coming to the Academy through vehicles such as annuities, trusts, and bequests. With over $3.3 million in planned gift commitments, we are pleased with the results and direction of this program. The growth of the Boyden Society, up ten percent in the last two years to 557 members, is especially encouraging. The Boyden Society recognizes anyone who has established a planned gift for the benefit of the Academy or has named the Academy as a beneficiary in their will. Central to our fundraising success is the hard work of our 600 alumni and parent volunteers. Each of Deerfield’s volunteers—whether a campaign major gifts leader or
deerfield.edu
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