Weighing the Cloud

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Canary

Pitch For users of social media, who want to live an environmentally sustainable lifestyle, Canary is a mobile app that tracks and offsets your digital carbon footprint. Unlike TerraPass, Canary tracks CO2 emissions in real-time and enables voluntary, immediate donations to local offset programs. Four Key Features 1 Track and compare a user’s data production and CO2 emissions from Facebook, Twitter, Foursquare, and Instagram with everyone, similar users, or friends. 2 A user can compare their own data production and CO2 emissions with default targets based on similar users or set his/her own targets. 3 Offset payments can be made voluntarily or paid automatically by month to a choice of three local, environmentally sustainable projects. 100g/CO2 = $0.10. 4 A user can share their targets with specific services via Twitter or email, communicating his/her conservation and demand for more sustainable business practices. More Information http://canaryinthecloud.com Canary profile screen with Facebook, Twitter, and Instagram connected.

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