Concept Proposal. HOTEL – CLOUD.
Progression. • Cloud • Silver lining • Stratus.
Name • Cloud nine • Silver lining • Stratus Hotel
Target Clientele. • Mature • Wealthy • Professional
Hotel Ethos. • • • • •
Comfort Quality Luxury Security Relaxation
Colour.
Branding • Modernist • Simple • Formal – not corporate • Sleek
Logo.