Edmonton Journal Media Kit

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media kit 2012

A division of

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5 discover edmonton

Publisher and Editor-in-Chief’s

6 Things to see and do 8 Economic growth

what’s inside

what's inside message

22 advertising opportunities

10our newsroom 11 15 17 18 19 20 21

A week in the Edmonton Journal Meet the columnists Exciting initiatives Awards and recognition Online and digital editions Mobile and tablet editions eReaders, social media and QR codes

35 other services 36 Projects and partnerships 37 Trade shows and events 38 Other opportunities 39 Country Asides 40 Digital ad submission

23 25 26 31 32 33 34

41 2012 features

46

marketing

calendar

44 pre-prints and specialty products

planning 50 2012 calendar

Delivering results Print ad positions Online products Smartphones Tablets Extending your reach Online properties

46 GEA urban core map 47 GEA rural core map 48 FlyerCity

63 advertising

budget planner

media kit 2012

47 Sponsored programs and events

49 caring for

our environment

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contact us

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media kit 2012

publisher & editor-in-chief ’s message

It has been more than a century since the first edition of the Evening Journal rolled off a small set of presses at the back of the Shamrock Fruit Store at First Street and 101A Avenue.

Today, 109 years later, the Edmonton Journal reaches into the lives of hundreds of thousands of Albertans every week in print, online, on tablets and apps and via mobile devices. One thing that hasn’t changed, though, is our dedication to excellence in journalism and our commitment to our community. Our newsroom, the largest in northern Alberta, is focused on providing you with relevant local information as well as the best of provincial, national and international news. We also believe in meaningful engagement with the citizens of our city and region. Our community newsroom, The Bridge, provides a forum for readers to interact with us and with others, and we continue to explore other ways in which we can have a two-way conversation with our audiences, however they want to reach us. That community connection is at the heart of everything we do. We invite you to join the conversation.

Lucinda Chodan John Connolly Publisher

Lucinda Chodan Editor-in-Chief

John Connolly

media kit 2012

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discover

edmonton

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media kit 2012

discover edmonton

arts • The Art Gallery of Alberta is a state-of-the-art architectural masterpiece featuring historical and contemporary paintings, sculptures, installation works and photographs by Canadian and international artists throughout 30,000 square feet of exhibition space. • The Edmonton Symphony Orchestra is a collection of some of the finest professional musicians performing more than 85 concerts a year in the acoustically superb Winspear Centre. • For nearly 50 years, the Edmonton Opera has been bringing world-class performances to the capital city with a selection of famous stories presented each opera season. • The Citadel Theatre is Edmonton’s premier professional theatre located in the heart of the downtown core.

attractions

• The Edmonton International Fringe Festival brings more than 500,000 visitors to the city every summer. Theatre enthusiasts enjoy more than 1,200 shows in 29 venues over 11 days. This is North America’s largest and oldest Fringe festival.

• Fort Edmonton Park is North America’s largest interactive historic park. Experience life as it was in 1885, 1905 and 1920, while enjoying the city’s breathtaking river valley. • The Muttart Conservatory is a collection of botanical gardens housed in dramatic glass pyramids. Each of the four pyramids features indigenous plants and rare species from around the world and is a welcome oasis yearround.

Elena Modzolevska Human resources coordinator

Award-winning ballroom dancer. World traveller. Loves coming in to work every day.

• The Edmonton Valley Zoo focuses on education and conservation while allowing visitors to observe a collection of animals that range from the snow leopard to the sea lion. The zoo is located along the city’s North Saskatchewan River and offers plenty of picnic spots and room to play. • The Telus World of Science is one of the city’s most popular attractions and features exhibit galleries, an IMAX theatre, an observatory and star theatre, as well as a discovery land for kids and numerous educational programs. • West Edmonton Mall offers everything you could want and more, with over 800 stores and services, more than 100 eating establishments and world-class attractions, such as Galaxyland, the World Waterpark and the Ice Palace.

media kit 2012

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shopping

things to see and do Digital ad trafficker

Amateur photographer. Fitness activist. Enjoys stairs.

sports

education

Lilla Gray

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• West Edmonton Mall is the city’s largest shopping centre, with more than 800 stores and a variety of restaurants and services. • Kingsway Mall is the city’s second largest mall and is located in the downtown area. Every year, more than 10 million people make their way through Kingsway’s 200-plus businesses. • Southgate Centre has been through dramatic renovations and offers some of the most exciting stores in the city, including Crate and Barrel, Restoration Hardware and Kiehl’s. • South Edmonton Common is home to the city’s largest selection of outlet and factory stores, as well as large chain stores and entertainment experiences. When fully developed, this open-air shopping mecca will spread over 320 acres and contain approximately 2.3 million square feet of retail space. • If you’re looking for unique stores and local businesses, take a stroll along Edmonton’s Whyte Avenue. With quaint shops, fun pubs, live arts venues and a nearby farmers’ market, Whyte Avenue appeals to the Bohemian in all of us.

• The University of Alberta consistently ranks as one of Canada’s top universities, and the school continues to expand, especially in the field of research. The university attracts approximately $500 million in external research funding every year, the second highest in Canada, and is home to some of the world’s brightest students, professors and researchers. • Grant MacEwan University is the largest transfer institution in the province and offers its own programs in a variety of fields, including arts, science, health and business. • The Northern Alberta Institute of Technology (NAIT) is the largest apprenticeship trainer in Canada and offers 250 programs, including apprenticeship trades and continuing education. • Edmonton is home to a large number of educational opportunities, from universities and community colleges to program- and language-specific schools for all ages.

• The Edmonton Eskimos are part of the Canadian Football League and the most successful CFL franchise of the modern era (1949-present). The Eskimos play in the storied Commonwealth Stadium. • For many hockey fans, the Edmonton Oilers are more than an NHL team, they are a lifestyle. The team has enjoyed a dynasty of Stanley Cup wins and fans of all ages continue to help sell out Rexall Place game after game. • Other popular teams in Edmonton include the Western Hockey League (WHL) Edmonton Oil Kings and the National Lacrosse League’s Edmonton Rush.

media kit 2012

economic growth

economic growth Alberta’s energy sector is going strong, even in the face of global turmoil. Though the threat of a recession in the Eurozone has sent global financial markets into turmoil, oil prices have regained much of their lost ground and are expected to climb higher over 2012 and 2013, eventually reaching an average of US$106 in 2013. Energy investment in Alberta will swell thanks to the thriving oilsands, increasing from $31.8 billion in 2011 to $57 billion by 2016. Edmonton, as Alberta’s energy hub, continues to be one of the top performers in Canada, posting an estimated GDP gain of 3.6 per cent in 2011. Edmonton’s GDP is forecast to grow by 3.4 per cent in 2012 and by an even faster 4.3 per cent in 2013. Sources: The CIBCWM Metropolitan Economic Activity Index January 19, 2012, Statistics Canada, Conference Board of Canada, Metropolitan OutlookWinter 2012; NADbank 2010

edmonton, Alberta • Canada’s sixth largest market and Alberta’s capital city • Ranks ahead of every Canadian city except Toronto in economic momentum • CMA population 1,159,869 • Part government centre, part university town, part energy provider • Projected 3.4 per cent economic growth in 2012 • Spectacular job creation in 2011 led to strong disposable income and retail sales growth • Average household income: $87,083, 12.8 per cent above the national average • Projected retail sales up 4.8 per cent in 2012 increasing to 6.0 per cent in 2013 • Strong labour market with the fastest pace of overall employment growth among all Canada’s CMAs • Enjoys one of the lowest unemployment rates in the nation • Population is rising by a year-over-year rate of 1.7 per cent, well above the national average • Numbers of consumer and business bankruptcies are among the lowest in the nation

population stats 1

Edmonton (city)............... 812,201 4 Edmonton (CMA)........1,159,869 1 Beaumont..............................13,284 3 Bon Accord.............................1,488 3 Bruderheim...............................1,155 1 Calmar.........................................1,970 3 Devon.........................................6,510 1 Fort Saskatchewan............19,051 3 Gibbons................................... 3,030 3 Leduc.......................................24,279

3

Leduc County.......................13,541 3 Morinville.................................8,569 1 Parkland County...............30,568 3 Redwater....................................1,915 1 Spruce Grove.........................26,171 2 St. Albert................................61,466 3 Stony Plain..............................15,051 1 Strathcona County......... 92,490 3 Sturgeon County...............19,578 3 Wabamun....................................661

SOURCE: 1 2009 Municipal Census / 2 2008 Municipal Census / 3 2008 Official Population List, Alberta Municipal Affairs / 4 Conference Board of Canada, Autumn 2010 Metropolitan Outlook (Forecast)

media kit 2012

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our print/online readers 530,800

45%

TOTAL WEEKLY print/online READERSHIP

AGE 25-49

SOURCE: NADbank 2011/12

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media kit 2012

93,043

$

AVERAGE HOUSEHOLD INCOME

61%

76%

AVERAGE HOUSEHOLD INCOME 75K+

SOME POST SECONDARY EDUCATION OR UNIVERSITY GRADUATE

81% HOME OWNERS

The Journal is the most trusted source of news in Northern Alberta, with the largest newsroom in the region and a long tradition of award-winning newsgathering.

our newsroom

our newsroom bringing you the best of news and information about Northern Alberta.

T

he Journal was founded in 1903 with a mission to provide relevant and reliable local news coverage. More than a century later, that news content is delivered on a variety of platforms almost around the clock every day of the year. These days, you can read your Journal in print, on the website edmontonjournal.com, on an iPad or other tablet device or via mobile phone. What hasn’t changed, however, is our commitment to

Our newsroom consists of almost 100 newsgathering professionals covering local news, Alberta politics, business, sports, lifestyles and the arts. The Journal features such community engagement programs as the Cappies, which focus on high school theatre, and Canspell, a Canada-wide spelling bee, as well as pioneering a community newsroom, The Bridge, to feature readers’ stories, photographs and videos. Our team has a growing national and international reputation for innovation in the digital realm, and traffic to our website and usage on mobile devices has skyrocketed over the past year. In addition, the Journal continues to reach tens of thousands of Albertans every week with coverage that is based in and about our community.

Kerry Powell

Digital Products Director Particularly particular. Loves iEverything. Believes journalism is a calling.

media kit 2012

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SECTION E DITOR: KERI SWEETMAN, 780-429-5346; arts&life@edmontonjournal.com M O N D AY, M A R C H 6 , 2 0 1 2 Which, intermitt just only played hed up the puck inacoug the comb lopandRICHARD S E C T I O N They EDITOR: e for a HELM, 780-429-5360; rhelm@edmontonjournal.com as regularly, ed a recip tion prov Oilers sided loss.best night, the Hall, On their rs — Taylor sky, playe skilled Ales Hem nus Eberle, Mag Jordan ner and themSam Gag— can acquit the CanPaajarvi against selves well y of talent. with galax lead ’ s ucks the Oiler one But when or neutral-z play edefensiv s and try to team, giveawayagainst an elite So it catch-up just forget it. 2-0 down they can Oilers were od and was the first peri 4-1, after the2-1, 3-1 and thei r behi nd they lifte d nd as seco the even y in inte nsit nh begi , left, period. a toug l Sedin arvi, who er Danie “It was cks wing from said Paaj ning,â€? d a nifty pass past ouve r Canu Vanc as . one-time Ales Hemsky eider s a save ay night on Sund ibulin make linemate e Cory Schnr marll Place ai Khab goali Rexa Nikol r at cks ouve ende Canu look on d w the Vanc Oiler s goaltn Jeff Petry to narro at 18:23 of the secon Edmo ntons defen cema 4-2 to Oiler gin and a goal period. right away all the ng. ce on “Boom, the scori had no chan Ben gives them us alget two Edmonton timer, with for them m. 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Alberta’s bison industy is busting out of the gates Taste Alberta F3

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SECTION

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EDITOR: JANET VLIEG, 780-429-5578; jvlieg@edmontonjournal.com

Talking about team spirit

alie game, go s e s lo il O

Corporal punishment belongs in a bygone era

BeeďŹ ng up your grocery budget ERIC AKIS Postmedia News

gredients in your slow cooker and let it happily simmer until you and your family come home later in the day, hungry and ready to eat. To serve, you simply spoon the meat in taco shells or tortillas and top as desired, with

ded lettuce. Quite delicious! I didn’t include a recipe for it today because it’s really not needed, but one of the groundbeef dishes my mom used to make was hamburgers. Most often she would sim-

gredients. The latter could include grated cheddar or Monterey Jack cheese, shredded lettuce, sliced jalapeno peppers, sauteed bell peppers and onions and chopped fresh cilantro or green onion. P repa ration ti me: 10

A spicy education in Nigerian cuisine

C O M M E N TA R Y

Spanks for the memory

No rest for rock’s road warriors

Ground beef is the ideal ingredient to help stretch

T U E S DAY, F E B R UA R Y 2 1 , 2 0 1 2

ELIZABETH WITHEY

Members of the Millwoods Atom Raiders show off their gold medals from the Confederation Hockey Christmas Tournament.

Playing like winners,

I’ve never shopped at Costco. I’ve never tasted Red Bull, with, or without, vodka. I’ve never been to Vegas, or snowboarded, or watched what’s bound to be a life-altering, gutbustingly funny episode of Two and a Half Men. And I’ve yet to spank my son. Granted, the boy is only 18 months old. It’s rather early in the game to brag. I’m sure I’ll be tested in the years to come, once he learns to talk back, once he’s able to push and push and push until all I want to do is throttle him, until I fantasize of tanning his misbehaving hide a satisfying vermilion. But I’m not sure I could actually strike him. On his bum (rather adorable of late, I must

“A� section

Oilers buried by the Avalanche Sports B1

Local designer will make debut in London. Style E4

Esks open season against Ricky Ray’s Argos. Sports B1

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

SAT U R DAY, F E B R UA R Y 1 8 , 2 0 1 2

SPECIAL REPORT: SOLDIERS’ WINTER WAR GAMES

Go West for more work, less play Better balance needed for Albertans, research says BRENT WITTMEIER Edmonton Journal

RYA N JAC KSON, E DMON TON J OU R NAL

Canadian soldiers with Lord Strathcona’s Horse haul a tow cable from a Bison LAV to an LAV III that was deliberately stuck in snow to test their ability to recover military vehicles on an ice road near Behchoko, N.W.T. The drill is part of Arctic Ram, an exercise designed to familiarize the army with the harsh winter environment .

Troops get reacquainted with bitter bite of Arctic Just out of Yellowknife is Canada’s ďŹ rst northern exercise in years E L I S E S T O LT E Edmonton Journal

Yellowknife - Canadian troops changed their desert fatigues to the dark greens and white of the Canadian boreal forest this month for the largest northern training exercise in decades. But at night, bedded down in a tent on hard-packed snow, hiding from ďŹ ctitious enemy spies on the road, their hearts

are still with the real war in Afghanistan. Remember the creamy yogurt made of camel’s milk? asked one soldier from 8 Platoon, Charlie Company, stationed 37 kilometres from Yellowknife. Four of them sat up in the tent, watching the Coleman stove slowly pump out heat as the outside temperature dropped to –20 C. Sgt. Timothy Nowlan

C I T Y & R E G I O N C A N A DA

received a mention in three civilian books about the war — 15 Days, Contact Charlie and Outside the Wire. “Remember the time Cady stuck his hand in a Taliban’s leg?� Sgt. Liam Stratton asked, describing the moment Cpl. Brad Cady saved the life of a prisoner wanted for interrogation. Cady has the smallest hands. When two tourniquets weren’t working, he reached into the exit wound left by a sniper’s bullet and pinched the artery long enough for the helicopter to arrive.

Now that the war in Afghanistan is over for Canadian soldiers, about 1,500 troops, mainly Edmonton-based infantry and support staff, are retraining near Yellowknife for the exercise Arctic Ram, giving a show of force in a political climate that stresses

For stories, photos and more, go to edmontonjournal.com/ arcticram.

Journal reporter Elise Stolte and photographer Ryan Jackson spent a week embedded with Canadian troops practising winter warfare in the Northwest Territories. About 1,500 troops, mostly from 1 Canadian Mechanized Brigade Group in Edmonton, are participating in exercise Arctic Ram near Yellowknife. Today: Soldiers get used to the wintry exercises. / A5 Sunday: The Rangers’ role Monday: Diving for trouble.

IDEAS

A RTS & LIFE

BUSINESS

See ARCTIC RAM / A5

edmontonjournal.com

ARCTIC RAM: THE SERIES

Big beer busted

Toews’ tweets

Andrew Coyne

Simpsons celebration

Murdoch’s new tab

Campaign targets giant bottles of brew in Aklbert. A3

Commons investigates who is Vic-ie leaking. A9

Hating Harper hardly a reason to break up country. A17

500 episodes of Homer and so on and so on . C1

Besieged newspaper owner vows to bring back Sun. D4

TODAY’S W E AT HER

HIGH -00 LOW -00

INDEX

Arts & Life .............................. X0 Business ................................. X0 City & Region ..........................A3 ClassiďŹ ed................................ X0 Comics ................................... X0 Condos ................................... X0 Contact Us ..............................A2

Crossword .............................. X0 Homes .................................... X0 Horoscope .............................. X0 Letters .................................... X0 Lotteries ..................................A2 Markets ................................. X0 Movie listings ......................... X0

Obituaries .............................. X0 Opinion ................................... X0 Puzzles & Games ................... X0 Religion .................................. X0 Second Homes ....................... X0 Style ....................................... X0 Sports .................................... X0

When then premier Don Getty ordered the creation of a family holiday in 1989, Alberta topped the country for rates of divorce and two-parent working families. Twenty-two Family Days later, the holiday is still a muddle, with Albertans enjoying less family time than anyone else in Canada and trailing only Quebec in lacking a sense of community belonging. The popular holiday was subsequently borrowed by Ontario, Manitoba, Saskatchewan and Prince Edward Island, but statistics compiled by the University of Alberta’s Parkland Institute show a “quite startling� lack of work-life balance here. “Family Day comes when it does because people need a break this time of year,� said Diana Gibson, research director. “We hoped this would trigger a conversation about what kind of social-policy framework we need in Alberta to encourage work-life balance.� Parkland compiled the numbers for an upcoming report on inequality in the province, prompted by Premier Alison Redford’s calls last fall for the development of a new social policy framework. The public policy research group reports that Albertans enjoy 182 fewer hours of leisure time each year than the Canadian average. And in 2010, Albertans worked 7.5 hours more each week than the typical worker in the top 15 developed countries. Vacation minimums begin with two weeks plus nine paid holidays, a far cry from the four-week minimums in the European Union, Australia and New Zealand. Gibson said the Albertan tendency to knuckle down can’t be chalked up to one thing. A 44-hour work week and a $9.40 minimum wage create problems compounded by

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Six days a week, the “A� section, the front section of the newspaper, is the place readers can find all the news from Edmonton, around Alberta, throughout Canada and across the world. The front page contains the stories Journal editors feel are the most important and interesting of the day, with a strong focus on Edmonton news and events. Page A3 begins the City and Region section, where readers can expect to get the latest on local politics, crime, education, health, science and more, as well as columns by two of the Journal’s most provocative writers, Paula Simons and David Staples. Further back in the “A� section, readers will find stories and photos from Alberta, Canada and around the world. And anchoring the back of the section are the Journal’s mustread editorial and opinion pages, where columnists, experts and letter writers weigh in on the top issues of the day, and nationally a cc l a i m e d c a r to o n i st Malcolm Mayes offers his take on the news.

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Their on Feb sday and  ofŠ| p en job Southerh Kansas 9-5 386 rocker rse, 57, ple lineup Glover ’s ide m, Wh 00,000 l -42 rg Mo rse ssic 26. fŠo tion er .oIan 780 albu Cla t wit inÂ?Â? of Dee|ÂœM Pur rela on Tue zo Feb. g-rock Rogry musica they de, Mo sist te high- classic basot that,â€? did a stin ver on 18 yearso N much mmer er, mo ute lots of the ones they pro l Morse (noColors, alsoTheo ƒ couQwk in his t?), last Â? nfŠ pretty wash TIO eL ludes mb m I said really 1980s. an, dru Nea Flying pick trib and bee “ThekzoÂ? 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But no.st that canA ďŹ fth lattthe works, songs you thing ce few Mo theÂœyQƒ rse, tion says Moal musician, lly one tha e Xf his inv ion one ial guitari a guitari and is in only a The work ished pie cou informa wn for ecia ted hie e ion bum gsid fus but Of ent oŠ esp . s, Ritc fess wan alon ƒÂ?u site for mor self. Knotion of jazz uniring 98 dy gig, tch out / â€œThey same as ng differ- conďŹ rm n written en touof 152. web the ist him a stea bei a was, stre wh high e bee to n’t the rock, d.Visit the explora That lets him tch ban bts as rk ive Southern ted guitar ind was no problem e ide e, as hav s bumped record quarter. debt -no d s. “Th had get red to a her 3 in a top my dou ng to wo n and -educa e force beh ie I ,â€? he say go from best — soa t in the thircarry $1.5 home, a ent “I had it was goi Ohio-bor versity creativ inated Dix do we do we adians y bring warnper cen reer was themmy-nomng on to s, where d to how wheththem,â€? thes, “but as luck ions means Candollar the repeated Flato ose ry Jim object wn the Gra before goisolo project 1 opp 65. with an conďŹ de happened ists’ tain able, for eve t has dra Minister ernor from m199 gs musici have it, we great che k- Dre a string of dmarks to 67 pite econom is sus r Diane fact tha Finance Canada gov h e tem iste of from Des t fran his lanectation would across wit Bank inaction ings t deb the sys ces Min d leasludingent exp prised, thassofine bus incretirem in Dougherty,- that n Resour week that eďŹ ts and herty and ney. t come I was sur e such goo ve averght er par betgag caues, a sua ian Kev , larg Huma insisted this sion benced in the Mark Carmy ial Can istry. t they wer mortmor en his n to “Canad g,â€? said Financ rising of re pen oun ley ile the form as Jere luding dily for e wh o’s soo ngl ly, tha ans. cent of are changinof Sun Life not surp tility, Fin atens futuwill be ann exc the e, Whtsnin wh (Mcdebt not are debt thre ma nt e tria per r Paiggestea lover musici g from ist icns’ ďŹ lms exis con asum reforms budget.imadia results nomic vola s, risn risin h 47 y are wor preside a afte beend frie up in girl n, wit age combin the dealing ada. “These rent eco debt load ex- that ng federalan opt e, Can rs,aclim in er alsofsyea stwo newmea es has er spri equatio saying be in his On form the cur er life meantim gag b. hal up s that surveyed t they’ll an has ted o ng. given ing consum ts, long g.â€? p him ms)a end t. quo upIn the and to clim hel ndi of six regain cos Ada esedm nin to kee rati mSpe eas ep iden ht tly this asta those ut the deb tinu mein frequen y boo ir incr health-carelack of plan . t mig abo ing ter st car acc she finally suffers servativto con tha ate —blerac deb inco a bab rees Y try mo ried the er S Con elev S she of s, , reti ing ny I and to re the look osacha biopic into as s.â€? ing stsum thisThe con When usness, mory los title ORR disp time, Jonese with wh ile may’ll work ause they pectancy preessu em, ure ofque N M ys, g from ysalthe crime Gangawa is tyin son er sam h the syst pla JOH And e said the ply bec polled an l Post consciosevere me old wa e ever. debt to Heper At the wit the t in Ottent par mebac inco adi consumfork d se izen sim in how her N ng men rs hav d m it He Fina ncia Can tho P lSdo -tim har tale Cit O g to nt, risi y Norem the govern the reti urit id it? release r fro reverts for her one rs of e to roost, al ers rement yeamajority ofH OyM wil Boyd: pushin Sec essity. not so - Yea ition rm dsoyme reti s he avo best way Edwin ich will be Gangste and is great B Tthe a nec possibl AWA , but OldsAge ing hom ink trad ng han t to, the t B—Osaid dia New will refoedOTT en izen fordoe the an; it’s which nd Jeremyhusband Leo to. 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The exp d is the their ball like home es, star cha bas to low rter lyewe Pitcherden We’ve Hom use of ws; the hardwooto practise Jim g qua Pitcher n.â€? s. l,for continuctio way r galo m,sud sleepin in oor for him t side and itthe direof ned eude stal bal con bun ome the ma ltit cry nex sam pho uld the space. bec the a muen ed wo sheour he r ther they had g ing up e living ed spike ple Whsult cou hin ect ove free afte tim con the only soul-searc ted to exp ckly re day s a prolong qui told mo ject ld s what pro wan say ir . e seriou at they 15 andAnd he prices cou s. the decade som jectTedE wh rgy R S in 10, se size done proAT in ene down hou had M look like the MS . and drive declare S I Z Ehouse to r byto oROO rd, B.C yea cisely their rs. lastwa s ableAsspre ING ted a Lan gfo and essary.tion ISH ie iondalonfou nd se in m is survey 20Ayea has crea gen, Jul es nec VA N rke tes Nat He ula like the wo ng roo t in lders g.pop - todotltibecom rkin LuckilySta etBui e pas al livi y had suites, thatmu yeaesr.conirtinu agingone dwo heaeds ded Unitted theof for Hom . som form g of the nks to An O M E woo pashom ondary feelong tha this aus ctiolynwild am The inL E H on loves ses like ily put the ciation the t bece floo full sec at am ic ing ady a thin es, tha XIB predileinct living ld also ign that for three, in par le-f hou a homnom t with a din F L E Brian Bolt bird alre new hom named gre nce it a dist theshr sing ional ink atey’s cou to des e g buil 1 and So to with2,52te T H E Owner t,eco y littleg spa s giving erat igra nts to crentr stag h es bein of ope many tiously ingher man erty, the l ligharound buildin “thates wit ster sui saidt .bui,lder t cou e hom get urafrom prop gh- the preten the advent kitchen/ for ďŹ nd at ties imm ma tha n you urban der ng nat rou the to ir hom Briaentrac of h to mor we s, us 6 to r tha he said wit With paliroodm,â€?spir lead includi an of the har rum was, roo- m and ily room/ations. 200 spacio fect,tion in r. may ted ntssize up late es doldk, dm g, t munici oming t fam dic poi ng feet erio s of lanIt’s pera por noo stayndary suit . 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Pre , cep area combin lt a livi squma dings.bec e time thak linecation, cre -en kidsseco con crit ish depop ces squ 0 l blastin inti r her now oun ple slee ran styl 2,4e00 nsiďŹ an bui 2,15 Pitc hi- ng surr samin the intethe of the201 simmosre whct full 5: in n into., sthills e entsurgica en’t two years,â€?al An olde ly“On ly We for ,â€? said eArceati arat asmainta ent omedowarc hite forested t somethe es dow rd, B.Cst septo push inets, ion do.â€?e nks her and“We hav becwin gglLan gfo ted to h the sitengthe to g ctic ady Pitccas the fore as ear snuin the pasham, reg natural, our evidand cabwil,land ntseto wan ing yet alre nch in wit nd nin Tha nthe into poi flav pra es. use Irvi m suit s ord Fre are not . ork Isla e ery run ose into is y es roo feetship age Hom or g Gra pment flowe hom yneJoh tion e, acc woodw ant join lin es wh sing. thesnewvelo MaDon to side two. companing mlessly ativ was- Davsay ster bed k and seink in s Gre of Cardel ever — somout Shr e nta ln Flynn,ll houtim forrtech ed on ctor d sea who ord the ma e rooms: and eleg izoJaso patio lt this way bas builde some the roc whe acc ll re theting president ms, how eakfast trac has heodmention hor inďŹ erly h on blen age The dire s bui sma all urit h Con herse,istoria. g and roo a wit detect Bolt /br ior form ude d mple,wo ady via salv T being — Brian wit favo and we icy bein lders’ yearsDining dining ellings t by Vic, senRoa polEnd E saw d’s ck toMshe exah as alre ugh. semincl ir at was of his i-retire tors. the ks ston in s qui I lde ded dw ks buil are the singdoo , rs E S day. She es s suc As an ure, of and. Home Bui is o wh m, is one lot of boo g two ofwel- thro a few hou whony of - ie waE R M T S O None ce tly g proJul plaan-blenin smaller d dec Dar s hom noleogy B.C nt feat not, tons, wh Brian sue hobbients a bou ma a ovin roo ic ible t pla an e ren ape to say site K k de woo orta ted T the teg k rem clie ng is ke, adi o n. flex cur agin r E tooHe to stra Theimp Bol now “We hav d.â€? By pur noo landsc can be s per Soo both the gian Can E J the iny crea He mandi an ilies ortheeatile fin- anof ton from e the ren atio nks TdH dily ove e as-s hav e in the datwh for of s and can rts’ like to rea walls, the ns ontoroom. to rking. piema ces and ude Theoci t ect rs, ed Theson remain Busy fam tha steatsade Ass thes.Bol ted ove m placed lding cod add fec tablecan wo ir new cerries ir hea e ommo t ope m’s re renrem ily asp per theincl ,ebut ing irvey of he says.It’s grownlofsui ee yeato-t dan acc tha be t roo ich the ter dec fam the car nitu nal for littl ct. m bui the din ce thr y ld ago to a wh bed havg, it stil Tha sur fur s tha had ticThe spa effe lroostills-cha g back read —ry ugheve y and feel ligh t the t cou are ing a cess. bed ir commu balntly Pulse nest.adian thethe couplen201 tho1 ugh tioneve brobeli e tha nin didld comingin hallwaole house pastly, want- en ove design a king-sized or cha pushindo the Canbought drarma ren isited eve —cou - areareba n’s fromnew llyaws revova andwho m.suitil the ma law by es the inain-l iews that ng wh aver-it nes but they ed a fect n ws whoes rum ings app n tak The ares feet are revfeet Sachs,squ sociatio untorig ups If hom way g but a the kes the r, he said. has add said ishi ster bedrooout eves, flow . tent just . es n s sho n, hom e. media had s?itur or tair the wei ghtcon 00thosellennges hom when 640 now d the , hed d squsay , rythin d just o It ma bee 2,62, ma and Julie mosuit hte tial walls natsure ve ein thener feeta,that run and Bria builder change furn love mseve to202 p gree are energy . nee areaby 1,squ e cha privacy n of a roodo Julie etac riorsOther r. spaces hadrenot the ich nee e, wh r and ngeeow Pitc of, the “He par 199 matoster cha d are and brig ry wh see tal single-d lt in dee muedcanluxu 00 s yea ce.llBut oldeher rootf mo e in2,0 ode ter som ping losure and inclusio wid the homsaid ld e d by to add a wou the inte d Juli gnet cen ltz, plawe’ resu are n’s the wopre lace viou “W ink by er t ll. oun too hom Kee a ng wa le, But per joke rep t lves house ed ctiosma shr othor ch,â€? enc e. enc t,h a agi into issues, what mp50 the nfirs a ma she g is exa s ile the pas mse andgo stru se of . are as thecreek. ew ent room,â€? now themu roo ce.m. we felt tha e too uld sin For h t, wh of tles se wit spa the rooms l int thatec-rev the ised cod Con hnical tth said wohou roomstan dece. ge ed wel samen to aale the rovem g kca gre at more house isI E Sings. Bot , and sen architec thin izone? dos less ejust couple maspa n vaneish. escould ld littl imphom ble lay efficien er,ofMa ptable and and hordon conhom dow g, and ir Mgat a d boo us som Mortga disp from the I Lher have arin a kee . eith liva oferthe the ada fram nages Urb we side the be ans the cou m the xdarlkmaseri is isphoto-s a or h ada er e at uld ly, 2 from on very FA sici ed ero ble- but ion dou may saywh . e, 55, rbe e und othere house wows ove e to “Itgalo Can .â€? p.’s Fleasid R ily wer eradid a ever, son not S F eOfam mu 2 0 1ir bed rea ingone ofroo g gen Brian, 56, per , Suc rs roo m ndin gen the siteCor ed re, itwent smo s are nyesa jam sess d. e O larg rs, just theparht theng k, bunhighom is inkingJuliorshome- N D downsiz Y 2 6 dalso “We how Elsewh h, too generat livin g s top Res. g in sou offe c-born looyle ich detail hom yea ove ityadd e,â€? said ly shr gR UA sefest C O for their son t. The all thin the yea launche wit ed tiou Sacrhs, m,â€? Juli ign ery ,Fstin d ma tric and they Housi lt-li tim ebe rem few le, wh ane wascep vol- The nta slow will ship se whhiforE Bhav e a ach and gles des er are oye war ove Qu tere m adu Elec sca s the ss exi and s con Jap al are and “Ev nur con det now the did ork an shin ands ausir Y,vy busine relation bedroo arc eoste out tonvers of enj and the en red an to a or it too ce. hererd at greiste the and er aa hum ir teen y’ve Boluni odw tingNew N DA ma-, theHousing wnto forfac affo r spa loodk to thees voltsaic s SptU too ing hea wothe the Otdren the kereg om . tion any invidia ce undonalsuch As pric new n able ldingeadt“Lier lookedssivseare in to soa s findada s pice in l, and beedra es,useg roo becir chilsay udes knee spa toson it feel form fts isrenovasome bui Inst spo leveincl hen ingm athe inethe eles ceway, tinu Pos tme Alweays lod buy a CraThe et bea Hos makid . s hav t’s , it’sd the d,â€? etop ady eth kitc ran as to buy t qui exp tori s con s und oole h t livin ago er to Tha er alre ent and and ent non t are at grooth . featureg sup or stovand if tha . . ney Arts Vic lder The ile two ilie — sch uras lattren rke wit the he ich new mo thepar booirmarchitec hall ess said y 800 up thes — wh as s and t s andighted do- ma youwh the ng fam ewa ngughwhere bein d bui tecteer asened tingthe pan r acc ily retailerstha hen sink unt livi eno e.â€? tasters bar e. , heed the upkitc nector araSo delg popuhai sizedowkund dos inceran one teri, al wooerd more est, win sepge. e ope od save the gra’tbsay agin ll con the fam eelc e lot condriv the so the ended sma hisbuy ple ask but taw “Wa-b ed) hom wh dar size an aus on “It and oot m, lity e ting pla for an wo and ach Gill it se do etic g.â€? bec re-f pedathe s urb qua quat esth lighwe can Mc tree of the low n s. It(deta new con The cou k fire houthenge withit,â€? — hav sha sub partin k out put d tate 0-s ose still expect cause rs betwee flipan, s the led d. ovationtoy1,20bric pro- l asTh and ments ren a ligh dictoo . “Andevices ora herdm acy uire canrs, Frie face in min floo Heonnai cture as wel Pitc ealland time, the will create austere k- the priv reqthe an,Jim.lati two doo and hite .com now cemas ing all s Avi ng not m arc adds, . ed bac room, pieling , this zon elli gs. was Friedm s. 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On Thursdays, the Arts and Life section takes on a new look and focus as What’s On, a must-see guide to the week ahead in Edmonton. With two full pages of concert, gallery, show and event listings, plus stories best. in the and critics’ picks, What’s On is a don’tInvest miss section for anyone who wants to go out and have some fun.

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Park, $10 forrday: Wint â?š Meg A Minuopen hoop asso relak rhead, ; followibrand’s e â?š Satu s presents ds has er Moto Conference ival, Haw .org) Scen 1-4 p.m. put The interVivo ce jam, p.m.; artstivity, ennial Shaw r Skate Fest tefestival tive min rska Dow Cent 18 z 4-6 r h crea Apple com crea and Silve jam, breakdan â?š (silve of ov thei wit ld: Feb. ues, ing ning even , h ™ d, at e, impr ning it the wor Tour / spin Feb. 17-20 an Stat atchewan an s wit danc spin Hum Nation made notebook rry sala e presents ; modern nces, ďŹ re â?š The Fort Sask ke on the Feb. 21 groupie strawbe re, of the diehard to the nam 6-10 p.m.performa :30 p.m. D.E., le Smo ll Place, ury Cent on and Purp M.A. It has devotion you are comedy nce, 10-10-4 p.m. r salm Deep 2012, Rexaricans, Cent n If da 8-M arch or fax. 11 a.m. gn Edmonto ion ses, thei performa Cana Across the Ame cultlike sic style. long to be r petit by mail ays, Feb. rday, de Frai â?š Satu Art and Desipture com ton â?šJay and Feb. 22 by BroadwayFeb. clas hea mps returnedWed nesd ples (or to d ia m, Wins no, and Cha (Peo n: ter h fan sed Med a snow scul of Sir Casi presente Auditoriu regis Whe e hasToujours 0 p.m. 96th Ave. Ave ens Offic 7, one suc ’ll be plea nametany hosts East Gard Teams canmaximum â?š Cats Jubilee re for rta’s 21, 6-7:3 15641 9 - 51 2, ext. da, inelay Brit re. .org. A you le re: of Albe Education Lab Cent 24 in the Cana age at 974 29 one) ils Whe e peop . -481-294 Molesk ersity , Global bldg .) chill Squa nton c, Feb. ’s, Mac e disp thePrim Chur einedmo two to thre furniture 22-26 h at Allen Ledu 729-66 wroom plete deta ude lugg Chu rch tion : 780 The Univainability G presents hinaabe thathail Arts, org of Anis snow to incl 1-888- onton sho for com , Feb. at mad t teams of â?š Lunc orming Info rmaontr ack. of Sust and APIR imed na s blocks free r Cree n create om NTS and Mik grown Edm ram accla ist Wino the pink ribbon n of eigh pete to ided four es. Team the Perf EV E or kids e at Rive Jann Arde Toll Prog nally r, left, ouse. . 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Producedda. erg: furniture p.m. , by MacEwan Book ussion abou and coup7-10 p.m. onto n Telu s Free . s, Cage snow ay, noon-9 The Iceb 12 â?š Mich Auditoriu Festival, Library, d St. canc 150, critic Edm Singles Frid ay, of Cana l disc Of MacEwan Bone lee : NHL d T from ns Film A. Milner issi on: om) East 935 0 82n n: breast Board U pane The â?š Sund The Tip Jubi a 7 th llists sets O m Visio val.c Adm with after Whe ley al Film with selection, t pane ident Davi G 1033 festi re: Sou ciati on, -198 5. curates half-hour t sought Ugly â?š Glob and Stan of ws.co HIN IP National Feb. 3-7. Thea tre, Whe Asso ring -468 year’s Abdou. Guesque, pres ist Fiona alvisions Pelletierrs nonn: featu onton’s mosic acts! Old ctive Cinema1-4 (glob cess R E AC O W S H by Rodney Liew Clint e Pete windo nk Whe Seni ors’ tion : 780 bers $8, hing Angie h ges Lara ts sociolog re in L r old y with re: Prin Jessw Fort of Edm ent mus polar is a colle p fb.c a/pi Marc Me Awa you F E L c Therapy ness. Reac Whe Ave. Info rma on: Mem ting and pany star Geor and sporspor ts cultu Laraque re, z ann and gro ort grou issi http://n Well t independ Com d to crea ical soni son ental Cente replace 82n d Neum $10. Adm tion : Ultra Health & t peer supp rated and rding Atkin talk abou the talk,of his to â?šJaz stmenni , bers Reco ts dedicate onton musages. s & Thea h2 wing es tstime s. Info rma mem r Cree r inve Uniquea*non-proďŹ rced, sepa tions. Angu Follo lifetim Dow Centa, Marc CE ES & n King NHL’ s of all mon ton. of artis g an Edm hing copi ture. Trio, with e at Rive m) DAN per ch you thefec ence TUR Out is wed, divo denomina 0 p.m. litera autograp the atchewan lised Nor ther p.m. B 88 preservinfor audi gs, Venutickets.co Social Saske LEC TINGS ’sStory of t and wat e’s valu ropo of all 7:30 -9:3 bsm t., CLU by the at 10:3 0 ome . n for widopeople ™ Scag will be Now ay, ic T rke rch h Guy. esthetic tion : met tgen .ca â?š Boz 3 (rivercree ts, Have e. , The Mus serv ed — all welcnigh t. MEE Tougma p.m.your hom single Wed nesd him Chu own book the nnex h N: JUS r hom n: Info rma K— eliest ay, 2-4ing Marc ds with gues EMA Place, Lun ch coup les p.m.-mid Hall , Joac edm onto e WAL Whe – /you dow Unlik City s on AGY ITIE S les, ents Offic URE re: St. ca or h 5 arie, Festival n: Frid â?š Islan ay, 8 mun ity Sing shmet ass increas ce Theatre, ersity, JUL IAN ABIL Alberta’s Julian Whe 110t h St. refre Marc le n: Frid er Com d win , Whe ADV ENT Univ able re: Club, y Sainte-M eren whi Tour Whe rate SUS TAINersity of will present ept 9924 st valu of Whe CNrs. Conf MacEwan on: $5, , $13 CRE EKLIGH T t Out 9. re: Cald rgy-374 â?š Buff 7 s one into 2, MIL L ded. Whe 120t h St. mem bers ene-477 moissiincluar ’S the conc pus, ling bills 5-14Doo Big Nigh Young The Univainability Adm r h s sform on ORA 1 and Cam ™ coo The the you $11 park ks sol : 780and Marc re s: — AUR Light tran -loved 1272 ce . This of Sust speaking lity snac Cent 104th Ave. . Trew guests Poort Centre, into issi on: . dowSs justi bilitiesâ€? tial 780 -473 qua man â?šThe 0 rma tionting ial Free Winter n’s best stor y walk ling Adm bers LEC TION , n Even Just Agye sustaina rl/spa money re, 1070 hea ax Win mem 21S T Paul ine, COL EUM issi on: with specEdmonto higheston Info socia his lectu your Ray Edmontoanting new res dazz acters -O-M nonAND MUS ofyou tion : of “just st Adm ans, featu VERSUS in theing (E) ration Things,7 ar NSCH AT THEPRA IRIE S: an ench festival roving char g the UES & Info rma agin savings on Way s with PolSTIO integInveainability h . NER Y VAL UES allQUE Re-imate ts. . THE EAR Marc n and Marl March 8-11 ESE original llations,ytelling alon Austen’s 7460 window and sust , IC DIN bilities: edi in Limi ranty onm ne Park II, RES SUE Y ONON CHIN REG ENC Y VAL uss Jane ncy insta stor e â?š Shaw ic Strip ) MAG imm light k Ravi around P g With p.m. -piec ERTA -air S Roo Parole Sustaina war OWN CHO Livin CEN TURas we disc ext of RegeValues. ly with TION 5-7le Albe rta, The Com icstrip.ca s of My torium, IN ALB six s, a nine Mill Cree MOT and open ay,rab quality, Frid ition of the ds and fami Camp, CE y of of Fool REF LEC RAN TS a series of re will Join us in the cont Century n: sfe (thecomifer Cond Jubilee Audi ome then DAN to Chain paths 7 ls in WhetranUniv ersit ts, e RES TAU nove versus 21st, 2-4 p.m. Libr ary, with frien Welc This lectucurator, h 16 re: Cen tre. ts are â?š Pusc the ďŹ rst Danc s 7 p.m. . Visit ďŹ res at the lantern, and Light Whe ticke with gues at e, Marc h 17 band ay, door This is — all free. a Tzang, any town Values Satu rday A. 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Open runs tcare h Aven and drag Clow -9:15 one of -9 p.m. â?š Nick guests Bushll Place, Destroyers ; wor te another talk. through at Sup en she Whe n: Sun et. 6:40 at the ary yeaiona s class primfirs lion she 7:30 do. ial the and 106t , Rexa d & The Mee t day, -642 Mika Prism nts orher pass whd ma spec will be on 97th StrePaciďŹ c Rim e 9-5386 h re: n after Mon day, A 780 m, e Mon Days her com n: Cine -42 suc Whe from awa eatio n: o toriu Ther n B., by its ers ter, e the Whe h St. 780 Darkestge Thorogoo ons. Ther Whe for pare are led complete regis d is in insid ors Recr lee Audi re: Metr 109t et by ballo e, $8; call To g Stre et. tion : Kare re: ďŹ recrack have fiel a job Whe 8712 â?š Geor will be dragon 97th Stre be ents ts, Jubi ; $5 ll Plac Whe Lions Seni h St. Classes rma . rs who da training. eau, stud bers Info on Cartel , Rexa ral child s ite g out ts will ineerin Garn skil. ls $10, with gues Ko.or t the atess .Cana Cent 11113 113t to mem voluntee a.or g/ s ptures (the artis The Wall ets: for each 6372 Mall givin e eng webs tha re, itarie Free ,â€? say lite et Tick the May 22 r Waters: ice scul -921 2. roci nem Cent Rainbow“Th can be a form from is 4 or s. Cor ts, Star issi on: . will be y 97 Mark 28). Dign tings and s and e. son -332 dem 780 -425 tion : met â?š Roge 9 Jan. Adm complete bers rea They many role lved gree ial gues / higdhform the Luck on it on mem 780 -456 theoffic Year Street. spec invo at the so Info rma w/3 346 May 28-2 nonDownloaPar upt of ing tion : m ut with 28 work sending New ets on 97th ble to lly those investing . film _vie â?š Beir , July 25 Info rma nhor t.co : pick them applica e, July torium, S, INCs at the FRO M ecia rewill be out red packnoon -3 p.m. idly -175 7. er are Room , Rexall Plac lee Audi Stre et ue. edm onto LAD UKE JUS TICE g -420 m nt to RIB BON ns, esp are rap day, 97th Inc. look st canc of givin TAL PIN K E â?š Il Divoey Boys, Jubi are, 780 n: Sun atow n, 107A Aven poratiooilpatch, ering tale rs. WIN ONA MEN CTIV entr e.co Ribbons, ct of brea, millions all Squ Whe to 2 Chin Jers SPE the labc IRON Pink impa y year ue â?š re: on into e does ENV IVE PER gTix in the ng engine y boomegoin : mac offic e, 15-Sept. Wheiron h Aven env ds, pervasiveng. Ever but wher KEY and Aug. OT 105t ortion up atInfo rma A NAT d, are box a/ or actually ly SAN in youretiring babnfeatu old frien who ter’s in from t: Free . Chin atow n ocia tion , s endring fundraisiare raise what is complete ementTING FOR GOD the Squ qua re.c ts at : rs ce ett. Two someone . and ofte nag s Ass DE REK dia New her mas ring. Cos— and on sa we tion am, pla go, dolla thes ke, Beck tes ng ma WAI ines for offer rrow Tix ey even t Gorh inee Clar ineyss, xon ng taki Bus dua ting , wait Or tomo Info rma Pos tme Samuel Gra the mon ? The ďŹ lm Italy By com of Dannrson, Kim by Daveoftsbus 8. leer,â€? ww w.ti -175 7. For tre, visi s tal eng of providigLitt job wai men on a roade today. wat . If not lot of einto e, design sas achieved Pate i Wadfor had a six month to-262 -423 are talen Jon 780 -420 spea r Cencom or call 0rs to arriv tomorrow s Bullough. r a ineealon ancy., Kristula 780es of a way h drinkinhop KEY THE the circu elin, Nrsen Chri itely n Pete Gosssult Rosspop ing the career ost all “It’s eng isssure from the Win rcen tre.toll-free 1-80 t deďŹ n cted by ow, Farre rt. K SA C E DAN CIN G BY s e — fres , who Lyne con s d se veryself play mote n sayMos nmNent Aytahn Albe . Alm g clas E R Eten New a goo hop ker DKirs verDA y ‌y.. Dire an Cuck George by “It’s win spea8-14 14, othe rwi tion Nationalerse at gar n (her ia to pro Precht,Duga tre, St. ghtOM toda job duated ineaerin on, s Bar a non-go BAL ‌ d Life waship Cal medand Pet “RiLRO and the ,â€? n Thea facil ity fee)-154 2, for n Nels Presente Posther theNath 780 -42 1. Unl ess info rma Anniepanies had . d say p.m. ling) tes. da. Skypartnto nerswn and ent she gra her neng Starring as,DS MON s, k for ion (NGO). DIA re: Arde (plu s 780 -459 minu Duck of em ts ne teo,tGlen Hatt. goo say inerse sity adid dow Even l are Ugly maers nagCana 563-508tick ets and ts can be before ndsPet Whe $25 Timo iny’s g tha and Ty tre. Runs 120 an she wor and ipli ets: box offic e, verand ,â€? ceFire sten n Uni cts. anizat se coasta water ible by Stiltwalk Tick s with 11, 8 note d, othe r even etm aste r or her n ing re she her thea the discof thinkinSzilagyi Kirfrie walkers poss offi .ca song Feb. Stiltlike misbefo l prospeorg in the h drinking madeheronal the Ardetma ster 4-5, Westerfor orable t. pro wishbone for all at Tickaste r.ca/ nthsfessall iona ople the way thro ugh 6), with ymo of herarning at PG. ; Feb. waiting “Pen. Feb. sday witdhin with Nati or ticke and mem al twis ay, 11 a.m. Albe rt. s now e’s no fres s ver Feb. yRate six her ch,8 p.m.e.â€? proost long-le ical obta ined(tick etm . “It’ ation roa3-5, eer of how n: Thur orm ance ance s a mus lifering clas ther at . Alm Edmonto hav mun ts car tre, St. educ Wed nesd ity hwages ts stuapp Whe .â€? AL mple is ainee ingted ree outl ets 5-50 00) n: Feb. ers g a pat Hat for ination n: perf orm (no perf . 1. Now n Thea , $10 aduln ingeng look Whe engine Com Whe did201 inee d ll n sug the 5-98 sougrces one exaering deg p.m.stuArde is osin eer SEU SSICCat in the the imag hant gradua s, kids herer.â€? ity cho mat Jare re: rchi Arde 1-85 opol gin erse in for just p.m. Barn the ugh rse. in en 4 versted ,â€? she p.m. Whe Pet $5 “En Metr cial thro Join It’s cou& BITT LE e Quan and& Bittle is the elep their , at the or tong,Chu k. Join 2vin care -traininofa Arts re:Wh ets: engine , of LIG 11. friends n Unidua ing nture s. 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As ld be app designWrittme ts n to Metr s ver as an only g Mayzie’s are. unag le tryin o world. , Arriv offic 0 $19 h ersh ises .ca bers gar , kskin g at pany amo vinc ge. ula issio “It’wor den Squ gin cou also box Mats two peop stars a h pro 1033 trea Cal d high could prom t-int char rtthe ien et, whic protectin com : Adm t me tma ster ofmb t tal alg $23Equi ty memthe Feb. ets: -to-ďŹ who is little she s, loo kin tha reg eac Cost den water abou cts. “En ton.c ticke ntowngshe men or oil dow ion unde ’s in She Tick is free spot a e, tiny plan also Starring DamInnis. and a hard and ions. saya majpro ATR E monin kin ges). rnin while egg. ors u-ca n isedion ciat of -lea Mac videopol wor Sky Life tre er, towers, e environplace inbig, and Bittleckt Phitt —will ďŹ t at al ersspe char Prohfess sci- 1 prev iew good fess seni hear, OE THE d ofwit asso Thea GeoFeb. and ong wha t-yo este d). ge era prometr by Allen sion snag done engine op- ts or hug e they over R CAN tocare tion to Perf who is the lifelal ring pro ractrging sugg fice tow aban Directed g People’s ts and The and are paydisc mati ocia is a tric for her Infor neeon: SION inteEme of1.the plan invited place wher s. 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Onugh herAwa Arts Enginee Artsthro Alberta it mea com Tickand rsenwor A glid ee sum lly eno of Toro l Oil, Work ks itingor oilpro box Pet orar y Calgary’s e, awardof“Yo Satuenjo p.m. Thea tre. four (ON)uhgo y thing ople Peteshe school â€? says no idea - and whate around you. bykin orming wor ists ga s from . “Pe ttreto atre.ca. thr man ersg I like erian: day, 1:30 Thea ctor Whe ER ities awa contempweekend. innovativ est Step Imp ent 2004havearea high r life, say a maj up. redited ce dur wan inyou $28 .35, dship nent tedwit Sun ethe past is, natura spafrien gary Perf abe e thinan ,â€? she Now nto h you at ap-issau acc ce tow ugh del Sho racand g rd erse portun Cal fring h-from thosthree andStarring the Miss p.m. ; m or up this brings its n, The Highhell Awa wann anat Torodo n.WED DIN G SING witnewat youerse stud wn . “On inte rent raineing sticthro wasgform mec re: Cita Pet favourite As eer ngWa tre tolsh izing in aeroof hisdiffe and the ng)offi -trainin n of a wh nto e.co toide to add her y. car usia u go in-t ting TorQ enth y Mitc for ages y Carroll. son. 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He’s ďŹ eld Amiilca hail downtoter dec hTorQ inine elec to wit ingl the engineerin Dire ovatuse for ay Welca ay, 7 p.m. eng to to of ticu gy r Julia is the tandgradua have.â€? ener ing singuntil his own ring calls780 ong Ko. ach e ringpar hw y of Jose ding ice: civi She Paulted Frid prov rser’s of ed inee s, n, an winner do ity. ided Outs nce. “Laal â€? . ! 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Published every Saturday, our Working section is a proven, essential resource for both job seekers and employers. Working represents the most extensive collection of career display advertising in the market, which are packaged with a variety of highly effective online elements to take your job or candidate search around the world. Working ads also appear in the business section on Wednesdays.

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14

Gary Lamphier, the

Civic affairs writer.

Journal’s business columnist, is the newsroom’s top numbers guy. So here are his numbers: In his 57 years on the planet, Gary has lived and worked in four of Canada’s major cities, spanning three provinces and three time zones. He has worked as a journalist for more than three decades, including stints at the Wall Street Journal, the Globe and Mail, the Vancouver Sun and seven other publications. He also spent five years as a communications consultant in Vancouver. Gary’s columns appear Tuesday, Thursday and Saturday.

Sports blogger. Award-winning author.

meet columnists the

meet the columnists

David Staples

Liane Faulder is the Journal’s expert on all

things culinary. She writes a Wednesday column for the Food section, as well as her blog, Eat My Words, which was named Best Regional Blog in Canada in 2010 by the Canadian Food Bloggers Association. Since joining the Journal more than 20 years ago, Liane has been a life columnist, city columnist and television critic, as well as a feature writer. A graduate of Ryerson University, Liane is also the author of the Long Walk Home: Paul Franklin’s Journey from Afghanistan, and a recipient of the prestigious Canadian Journalism Fellowship from the University of Toronto. Follow Liane on Twitter, @EatMyWordsBlog.

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media kit 2012

sports columnist at the Journal since 2003, has written about everything from football and the Olympics, to rodeo and curling, to golf and skiing - oh, and that popular local hockey team. John has been perching in press boxes around the sporting world since 1981, first with the Canadian Press in Montreal, then the Ottawa Citizen and finally the Journal. A graduate of Concordia and Syracuse universities, John also writes the Sweatsox blog on the Journal website and tweets under the Twitter handle @rjmackinnon. His column appears in the sports section three or four times a week.

Malcolm

Mayes

pens the Journal’s cartoons, one of the paper’s most popular features in print and online. An Edmonton native, he studied design art at Grant MacEwan before starting at the Journal in 1986. Mayes has been published in hundreds of publications and was twice nominated for a National Newspaper Award. In 1996 he published a cartoon collection titled Political Asylum. His cartoons appear on the editorial pages Tuesday through Saturday.

Paula

Simons

is provocative, funny and brash, and whether she’s enraging or engaging Edmontonians with her columns in the Journal’s city section, she always gets people talking. A five-time National Newspaper Award finalist, Paula has previously served as provincial affairs columnist, culture columnist and as a member of the editorial board. She is a graduate of the University of Alberta, Stanford University and the Poynter Institute for Media Studies. Paula is always discussing issues with Journal readers, whether it’s through her Twitter handle @Paulatics, on her Facebook page facebook.com/EJPaulaSimons, or the Journal’s civic affairs blog, Edmonton Commons. Her columns appear Tuesday, Thursday and Saturday.

Liz Nicholls

is a selfconfessed theatre junkie who loves the fact that her job as the Journal’s theatre columnist and critic means she gets to go out to plays for a living. Liz arrived at the Journal in 1983, just as theatres of all sizes and persuasions were proliferating wildly in Edmonton. In 2011, Liz was honoured with the City of Edmonton’s Salute to Excellence Citation, given to citizens for distinguished service and inspirational leadership. Liz’s columns and reviews appear regularly in the Arts and Life section. She’s on Twitter, @lizonstage.

David Staples,

a twotime National Newspaper Award winner, has been reporting on crime, politics, sports and arts for 30 years. Currently, he casts his eye on city hall, with a twice-weekly civic affairs column in the Journal’s city section, and on the Edmonton Oilers, with a wildly popular blog, Cult of Hockey. A graduate of Carleton University, David is co-author of The Third Suspect: Inside the Hunt for the Yellowknife Mass Murderer, and the author of Barb’s Miracle: How Barb Tarbox Turned Her Deadly Cancer Into a Lifesaving Crusade. His columns appear Wednesday and Friday. Follow David on the Journal’s civic affairs blog, Edmonton Commons, or his hockey blog, Cult of Hockey, or on Twitter, @dstaples.

Graham

meet the columnists

John MacKinnon, a

Thomson

is the Journal’s political affairs columnist, focusing in particular on the happenings at the Alberta legislature. A graduate of the University of Waterloo, Graham has worked in radio, television and print. Since starting with the Journal in 1995, he has written investigative pieces from the United States, Mexico and Russia, and spent two tours with Canadian troops in Afghanistan. Graham has won a National Newspaper Award and is a recipient of the prestigious Canadian Journalism Foundation fellowship from the University of Toronto. His columns appear Tuesday, Thursday and Saturday on the editorial pages. Follow him on Twitter, @Graham_Journal.

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exciting initiatives

community advisory board During the summer of 2011 we solicited applications for a community advisory board to help make sure we are on track as we continue to change and adjust to the rapidly changing media landscape. We received 96 thoughtful submissions from members of the public and from those selected 15 members of the public to be on the Journal’s community advisory board. Editor-in-chief Lucinda Chodan and city reporter Elise Stolte are also on the board and meetings are chaired by Barb Wilkinson, our deputy editor of innovation and engagement. It’s a diverse group that gathers every two months to help shape and direct new initiatives such as The Bridge, attend news meetings and meet editors, and speak to their individual expertise or opinions on a wide range of topics.

Barb Wilkinson Deputy editor, innovation and engagement

Proud mom. Latte lover. Red shoe fanatic.

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media kit 2012

media lab One way the Edmonton Journal has looked to deepen and strengthen its relationship to the community it serves, and to support a continuous learning environment among staff, is by creating a Media Lab within its downtown building. We have developed public learning space for students, for members of the public, for clients and partners, and for all staff of the the Journal. It’s already been home to a citizen journalism workshop, 235 Grade 5-6 students visiting through the City Hall school, 55 hours of professional development and five webinars for staff. It’s also hosted meetings for our community advisory board and is home to our first blogger-in-residence, Alex Abboud, who has held office hours for staff and provided workshops for Journal bloggers and community bloggers alike.

• Eppy Award for Best Use of Photography

on a Website, November 2011 Editor and Publisher magazine in the U.S. conferred this international award on photographer Ryan Jackson for a panoramic view of the 2010 Grey Cup at Commonwealth Stadium.

• City of Edmonton Salute to Excellence,

November 2011

Theatre critic Liz Nicholls was honoured with a citation recognizing her years of service and inspirational leadership in the arts.

• Canadian Online Publishing Awards,

September 2011

The Journal was nominated for six awards for digital excellence, including best multi-media news coverage, best video and best multi-media feature.

• Online News Association M.J. Bear

Fellowship, August 2011 Data journalist Lucas Timmons was one of only three journalists in the world to receive an international fellowship honouring his innovative work in online news coverage and new media.

• Alberta Teachers’ Association Awards,

March 2011

Reporter Elise Stolte received the award for best writing in a daily newspaper for her series Broken Pencils, about issues facing First Nations schools. Photographer Larry Wong was honoured for his photograph of Prime Minister Stephen Harper visiting an Edmonton school.

• Photo of the Month, Editor and Publisher

magazine, March 2011 Larry Wong received the international honour for a photograph of a young girl touching a static generator at the Telus World of Science.

• Canadian Food Blog Awards,

February 2011 Eat My Words by Liane Faulder was named the best regional food blog in Canada. This was her second consecutive national award in this category.

• Canadian Online Publishing Awards,

September 2010

The Journal was a finalist in five categories for excellence and innovation online.

• Canadian Meteorological and

Oceanographic Society Citation, June 2010 Columnist Graham Thomson was honoured for his coverage of environmental issues.

• National Newspaper Awards,

May 2010

awards and recognition

awards and recognition The Journal received a record six nominations, including citations for editorial cartooning, photography, column-writing and news reporting.

• Alberta Teachers’ Association Awards,

April 2010 Education writer Sarah O’Donnell received the award for best writing in a daily newspaper for her work, especially an article about budget cuts to education programs.

• Sovereign Award, January 2010 Sports reporter Curtis Stock won a record 10th award for newspaper coverage. The awards, given out by the Jockey Club of Canada, recognize outstanding contributions in the thoroughbred industry in Canada.

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online and digital editions

digital and mobile editions The Edmonton Journal is part of Postmedia, Canada’s largest news network, and has been Edmonton’s trusted news source since our first edition came off the presses in 1903. Our dedication to provide news to the community is the same now as it was then, even as we change the ways by which we deliver that information. Here are some of the platforms by which our readers can access our content wherever and whenever they want.

website Get breaking news, view videos, browse photo galleries and explore multimedia and interactive features at our website, www.edmontonjournal.com. Readers can also comment on stories, send us feedback and participate in our community newsroom, The Bridge. Breaking news alerts let readers be the first to know when something big is happening. Our website is updated 24 hours a day, seven days a week, and is the definitive online source for news in Edmonton. More people come to our website every day than to any other news organization in the city.

digital edition

Get an exact digital replica of the Journal on your computer at home or at work. Sections are laid out just as in the print edition, but are complemented by a variety of digital tools that enhance the newspaper’s look and feel. The digital edition is available free to subscribers.

Features include: • Ability to customize page view • Capacity for downloading and saving for offline reading • Possibility of viewing photo galleries and advertisements • Ability to translate articles into other languages • Audio component for listening via the “interactive radio” feature • Accessibility via a mobile device • Exportability to an eReader

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mobile and tablet editions

mobile and tablet editions tablet apps Enjoy a rich and personalized news experience that is optimized for the iPad. The Journal iPad has the latest news, weather, sports and entertainment. Available for free, the app takes advantage of the iPad’s large, high-resolution display and features customized newspaper content pulled from the best of the web and print editions, including stories, photo galleries, videos and multimedia features. Readers can download, save, comment, interact and customize the content. Users say: “Navigation is dead simple, video loads quickly, and text is crisp,” and “Layout, photos and general user experience is top notch.” Similar apps are also available to users of the BlackBerry PlayBook and HP TouchPad.

mobile devices Get us on the go from any mobile or wireless device with our mobile-optimized websites, including a special one for touch devices. The mobile sites have the same content as our regular website, but it’s better formatted for a smaller screen. Read your favourite sections of Edmonton Journal from any wireless device at m.edmontonjournal.com.

smartphone apps

Don Allen

iPhone and Android phone users can access our smart and intuitive apps that make scrolling through stories a newsworthy experience. Available for free, the apps allow users to download the latest content and continue to read it on- or offline.

Digital products designer Flash and HTML5 guru. Loves chocolate. Cleanest designer’s desk ever.

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social media

The Journal is available as a paid subscription for the Amazon Kindle eReader, as well as the Kobo and Sony eReaders. All eReader editions of the Edmonton Journal contain articles found in the print edition, but will not include some images and tables. Some features such as the crossword puzzle, box scores and classifieds are not currently available.

Connect with the Journal through your favourite social media sites. Become a fan of the Edmonton Journal Facebook page www.facebook.com/edmontonjournal and discover new and fun ways to interact with us. Plus, you’ll receive updates on contests, events and a whole lot more. Follow us on Twitter twitter.com/edmontonjournal to get breaking news, watch our videos on YouTube, see what we’re pinning on Pinterest, and join our circle on Google+. follow us on:

eReaders, social media and QR codes

eReader editions

scan codes Since 2010, Journal readers have been using 2D mobile barcodes printed in the paper to access digital content on their mobile devices. To read the codes, users simply scan the barcode image with their phone which triggers a response – whether that’s to launch a website, play a video, take the user to a screen to download an app, etc. The Journal has successfully used scan codes to direct readers of the print edition to additional, and often interactive, content online.

scan this

21

media kit 2012

to connect to the Journal on your smartphone Visit 2dscan.com on your smartphone to download the free ScanLife app.

advertising opportunities 22

advertising

opportunities

media kit 2012

of

with the Edmonton

advertising opportunities

benef ts i advertising Journal

Whether the intent of your advertising message is to bring people to your store or event, drive traffic to your website or simply leave a lasting brand impression, advertising is an eff icient means of delivering both results and ROI.

strong credibility

extended reach

A leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area, lending credibility and impact to the advertising messages that appear on our platforms.

Newspaper, online, smartphones and tablets, partnerships – the Edmonton Journal’s reach extends well beyond the Edmonton CMA.

committed audience

attractive audience

Our readers are loyal and committed; the Edmonton Journal is an important part of their day.

While providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners.

high frequency

customer service

The Edmonton Journal’s platforms allow you to advertise often, which quickly increases your reach to your target market and talks to your audience at the point they are ready to buy.

The Edmonton Journal takes great care and pride in delivering programs that work for both our advertisers and our audience. Creative consultation and development, targeting and reporting are a part of our total package.

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delivering results

the Edmonton Journal delivers

superior results to advertisers through

online and print campaigns. Our highly trained sales professionals use their market knowledge and online expertise to customize your advertising plan and offer solutions specif ic to your needs. We help you build brand awareness, launch a new product or service and drive traff ic to your website or store.

your complete resource Digital media is the fastest growing way that people consume information, and a strong online presence is an integral part of any business’ success. The Edmonton Journal offers a full line of online and print advertising, marketing, campaign planning and creative services.

research Lyn Propp

Advertising operations manager Games of Thrones aficionado. Can death-stare you into submission. Loves penny candy.

24

media kit 2012

The Edmonton Journal’s research department is one of the most knowledgeable and respected in the industry. We are up-to-date on the latest training and software available as we help you find and reach your customers in the most high-impact and cost-effective manner possible.

creative services The Edmonton Journal’s award-winning creative team includes graphic and web designers, writers, illustrators, photographers and cartoonists who combine creative flair and state-of-the-art technology.

strong brand support

More than ever, we are seeing a strong trend towards more innovative ad types and positions. By creative use of structure and the way the information is presented and communicated, advertisers are able to demand the attention of consumers like never before. Unique flexforms, high-impact gatefolds and unusual ad locations... if you have an unusual design concept, let us know. We will work with you to devise the ideal campaign for you.

gatefolds A gatefold is the best opportunity to have your advertising message be the first thing readers notice. A gatefold is the flap that goes across the front page of the paper or section and is a premium advertising position. It includes the flap (front and inside) and both the outside and inside back covers. Now offered Monday and Wednesday to Saturday.

premium positions

Oilers buried by the Avalanche Sports B1

Local designer will make debut in London. Style E4

Esks open season against Ricky Ray’s Argos. Sports B1

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

SAT U R DAY, F E B R UA R Y 1 8 , 2 0 1 2

SPECIAL REPORT: SOLDIERS’ WINTER WAR GAMES

Go West for more work, less play Better balance needed for Albertans, research says

print ad positions

newspapers can provide

The breaking news story of the day usually continues off the front page, making the following pages highly desirable ad positions.

BRENT WITTMEIER Edmonton Journal

Canadian soldiers with Lord Strathcona’s Horse haul a tow cable from a Bison LAV to an LAV III that was deliberately stuck in snow to test their ability to recover military vehicles on an ice road near Behchoko, N.W.T. The drill is part of Arctic Ram, an exercise designed to familiarize the army with the harsh winter environment .

Troops get reacquainted with bitter bite of Arctic received a mention in three civilian books about the war — 15 Days, Contact Charlie and Outside the Wire. “Remember the time Cady stuck his hand in a Taliban’s leg?� Sgt. Liam Stratton asked, describing the moment Cpl. Brad Cady saved the life of a prisoner wanted for interrogation. Cady has the smallest hands. When two tourniquets weren’t working, he reached into the exit wound left by a sniper’s bullet and pinched the artery long enough for the helicopter to arrive.

Now that the war in Afghanistan is over for Canadian soldiers, about 1,500 troops, mainly Edmonton-based infantry and support staff, are retraining near Yellowknife for the exercise Arctic Ram, giving a show of force in a political climate that stresses

For stories, photos and more, go to edmontonjournal.com/ arcticram.

Journal reporter Elise Stolte and photographer Ryan Jackson spent a week embedded with Canadian troops practising winter warfare in the Northwest Territories. About 1,500 troops, mostly from 1 Canadian Mechanized Brigade Group in Edmonton, are participating in exercise Arctic Ram near Yellowknife. Today: Soldiers get used to the wintry exercises. / A5 Sunday: The Rangers’ role Monday: Diving for trouble.

C I T Y & R E G I O N C A N A DA

IDEAS

A RTS & LIFE

BUSINESS

Big beer busted

Toews’ tweets

Andrew Coyne

Campaign targets giant bottles of brew in Aklbert. A3

Commons investigates who is Vic-ie leaking. A9

Hating Harper hardly a reason to break up country. A17

Just out of Yellowknife is Canada’s ďŹ rst northern exercise in years E L I S E S T O LT E Edmonton Journal

Yellowknife - Canadian troops changed their desert fatigues to the dark greens and white of the Canadian boreal forest this month for the largest northern training exercise in decades. But at night, bedded down in a tent on hard-packed snow, hiding from ďŹ ctitious enemy spies on the road, their hearts

TODAY’S WE ATHER

HIGH -00 LOW -00

are still with the real war in Afghanistan. Remember the creamy yogurt made of camel’s milk? asked one soldier from 8 Platoon, Charlie Company, stationed 37 kilometres from Yellowknife. Four of them sat up in the tent, watching the Coleman stove slowly pump out heat as the outside temperature dropped to –20 C. Sgt. Timothy Nowlan

INDEX

Arts & Life .............................. X0 Business ................................. X0 City & Region ..........................A3 ClassiďŹ ed................................ X0 Comics ................................... X0 Condos ................................... X0 Contact Us ..............................A2

See ARCTIC RAM / A5

edmontonjournal.com

ARCTIC RAM: THE SERIES

Simpsons celebration

Murdoch’s new tab

500 episodes of Homer and so on and so on . C1

Besieged newspaper owner vows to bring back Sun. D4

Crossword .............................. X0 Homes .................................... X0 Horoscope .............................. X0 Letters .................................... X0 Lotteries ..................................A2 Markets ................................. X0 Movie listings ......................... X0

Obituaries .............................. X0 Opinion ................................... X0 Puzzles & Games ................... X0 Religion .................................. X0 Second Homes ....................... X0 Style ....................................... X0 Sports .................................... X0

When then premier Don Getty ordered the creation of a family holiday in 1989, Alberta topped the country for rates of divorce and two-parent working families. Twenty-two Family Days later, the holiday is still a muddle, with Albertans enjoying less family time than anyone else in Canada and trailing only Quebec in lacking a sense of community belonging. The popular holiday was subsequently borrowed by Ontario, Manitoba, Saskatchewan and Prince Edward Island, but statistics compiled by the University of Alberta’s Parkland Institute show a “quite startling� lack of work-life balance here. “Family Day comes when it does because people need a break this time of year,� said Diana Gibson, research director. “We hoped this would trigger a conversation about what kind of social-policy framework we need in Alberta to encourage work-life balance.� Parkland compiled the numbers for an upcoming report on inequality in the province, prompted by Premier Alison Redford’s calls last fall for the development of a new social policy framework. The public policy research group reports that Albertans enjoy 182 fewer hours of leisure time each year than the Canadian average. And in 2010, Albertans worked 7.5 hours more each week than the typical worker in the top 15 developed countries. Vacation minimums begin with two weeks plus nine paid holidays, a far cry from the four-week minimums in the European Union, Australia and New Zealand. Gibson said the Albertan tendency to knuckle down can’t be chalked up to one thing. A 44-hour work week and a $9.40 minimum wage create problems compounded by

Sudoku ................................... X0 TV listings .............................. X0 Travel ...................................... X0 Venting ................................... X0 Westword solution ................. X0 Working .................................. X0

0

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A2

5 columns x 70 agate lines or 10 columns x 70 agate lines. Black & white only.

media kit 2012

A5

5 columns x 70 agate lines or 10 columns x 70 agate lines. Colour when available.

25

Ports and Bows I4

TRAVEL

EDITOR: SHELL EY BINDON, 780-429-5356; sbindon@edmontonjournal.com

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EDITOR: SHELL EY BINDON, 780-429-5356; sbindon@edmontonjournal.com

SAT U R DAY, M A R C H 3 , 2 0 1 2

BRIEFS Hyper-local in California If you’re planning a ďŹ rsttime trip or even a revisit, here’s a new app that digs deep into L.A. and San Francisco. â?š Name: Know What â?š Available for: iPhone, iPad â?š What it does: This app curates hyper-local city guide information from people who “know whatâ€? they’re talking about. Locals — who are also authors, journalists and well-known bloggers — reveal their city’s possibilities based on their favourites. â?š Cost: Starts at $2.99 â?š What’s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you. Get “On the Trail of the Black Dahliaâ€? from expert tour guide Esotouric, or “The Best Veg Food in the Bay Area as Picked by Genius Expertsâ€? from popular vegan lifestyle blogger Vegansaurus. I was hungry to download “San Francisco’s Top 30 Taquerias.â€? Like this app? New York, Chicago, Boston, Seattle and Portland, Ore., will be added this year. â?š What’s not: In-app purchases are a big turnoff. Why charge $2.99 upfront if it’s going to cost an additional 99 cents to $3.99 for each guide within? Just break the cost down per city, and charge for that. I’d rather pay $6.99 for a city guide than $2.99 three times. â?š Worth it: Yes and no. You’re getting top-notch content in a gorgeous format with easy-touse directions, but tapping into all the articles could put a dent in your wallet. Browse topics before you get too excited. Jen Leo, Los Angeles Times

Tag your bags with a dash of style

POWDER to the

people

MARK SISSONS Calgary Herald

“Never been glade skiing in the wilderness before? Just don’t look at the trees and you’ll do fine,� instructs the man I’ve just met, who has my life in his hands for the next seven days. Perched on a windswept ridgeline, I digest his advice while the Bell 212 helicopter that just deposited us on the roof of British Columbia’s Cariboo Mountains swoops away between snowcapped peaks that rise like whitecaps on an ocean of clouds. Forcing visions of a head-on hardwood collision from my mind, I point my fat skis toward the fall line of a wide, untouched slope smothered by a blanket of powder. Further down lies an obstacle

VALEMOUNT, B.C. -

CMH’s “Powder 101� groups are led by two guides, allowing for practical instruction and splitting the group according to ability.

course of snow-encrusted ďŹ r trees that take on whimsical shapes. I’m awkwardly carving drunken S-shapes in the snow, tumbling often into waist-deep, featherlight powder. Then cautiously weaving through the silent forest far below, forcing myself not to look at those darn trees. The whoosh of my boards, yelps of joy from my companions, and our guide’s “whoop whoop!â€? yodel, directing us toward our pickup location are the only sounds that break the silence of this timeless wilderness. No wonder they call your first heli-skiing run “the point of no return.â€?

Moleskine notebooks have long had an enthusiastic following. The brand’s association with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) you’ll be pleased to hear that the Moleskine name has grown to include luggage tags. Constructed with the same esthetic as the timehonoured scribblers — hard

H E AV E N , E A R T H M E E T

Helicopter-assisted skiing and snowboarding in western Canadian mountain ranges like the Cariboos, Selkirks and Bugaboos is as good as it gets. Easy access to massive amounts of terrain, unmatched snow conditions and some of the best operators in the business have made this rugged region legendary among powder hounds. So what’s a powder pup like me with barely an off-piste run to my name doing off the grid, playing with the big dogs? Until recently, heli-skiing was generally considered an extreme sport only accessible to wellheeled, elite skiers. Like most mountain mortals I watched those

Warren Miller movies showing daredevils plunging down impossibly steep and deep wilderness runs in exhilarating dances with gravity with awe and envy. Then I heard about an innovative new weeklong intro to heli-skiing course offered this season by industry leader Canadian Mountain Holidays. Designed to make heliskiing more accessible to average resort skiers with deep pockets and a willingness to get outside their comfort zones, “Powder 101â€? aims to help them make the transition to a new world of deep powder wilderness skiing. Suddenly, learning to carve my snowy signature down untracked slopes blanketed with the uffiest champagne powder on Earth seemed achievable for a groomer grinder. Since CMH practically invented the sport of heli-skiing in North America, and has been the undisputed industry leader for over 40 years, and has exclusive access to a wilderness area half the size of Switzerland, I ďŹ gured I’d be in good hands on my ďŹ rst foray way, way out of bounds. “If you’re comfortable on intermediate runs at most resorts, willing to tackle the occasional black diamond run, and have a real sense of adventure, you’re ready for Powder 101,â€? the CMH representative assured me. Fast-forward a month and here I am living every skier’s wildest

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the the earlugto unit. at the very Ports andLocated Bows I4 top of a section front (except for A course section),Heli-skiing combine the pricing helpstickers novice wilderness skiers master the steeps of small-space ads with the impact edmontonjournal .com/travel and targeting capabilities of sectionfrontI positioning. An excellent tool for BRIEFS teasing an event or supplementing a Hyper-local in California campaign.

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media kit 2012

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Freedom 66 for most, poll finds JOHN MORRISSY Financial Post OTTAWA - Years of rising consumer debt are coming home to roost, forcing Canadians to rethink traditional plans to retire by age 65. Most Canadians now expect to work past 66, as only 30 per cent think they will be able to fully retire by that age, according to a poll conducted for Sun Life Financial. Debt appears to play a big role in

that equation, with 47 per cent of those surveyed saying they are worried about the debt they’ll be dealing with as retirees. And while many baby boomers have said they’ll work into their retirement years simply because they want to, the majority of those polled — 61 per cent — said they will do it because they have to. In some cases, people said they will have to work longer simply to be able to pay for basic living expenses.

“Canadian retirement expectations are changing,� said Kevin Dougherty, president of Sun Life Financial Canada. “These results are not surprising given the current economic volatility, increasing consumer debt loads, rising health-care costs, longer life expectancy and lack of planning.� At the same time, the Conservative government in Ottawa is looking to reform the retirement income system, including possibly pushing back the qualifying age for Old Age Security

to 67 from 65. Despite economists’ objections that the system is sustainable, Human Resources Minister Diane Finley insisted this week that inaction threatens future pension beneďŹ ts and that reforms will be announced in the spring federal budget. In the meantime, Canadians’ debt continues to climb. The most frequently quoted measure of consumer debt — a ratio of debt to personal disposable income

— soared to a record high of 152.98 per cent in the third quarter. That means Canadians carry $1.53 in debt for every dollar they bring home, a fact that has drawn repeated warnings from Finance Minister Jim Flaherty and Bank of Canada governor Mark Carney. While the larger part of that debt exists in the form of mortgages, average consumer debt excluding mortgages has also been rising steadily for six and a half years, climbing from

Alberta enlisted in battle for CP

PRETTY (AND PRICELESS) IN PINK

KIM GUTTORMSON Postmedia News CALGARY - Bill Ackman has ex-

Although smaller than the point of a pen, this newly discovered pink diamond is the largest ever found at the mine in Australia

A natural wonder worth $4M a gram Australian 12.76-carat pink diamond the largest ever Agence France-Presse SY DN EY - Mining giant Rio Tinto said Wednesday it has unearthed a “remarkable� 12.76-carat pink diamond in Australia, the largest of the rare and precious stones ever found in the resources-rich nation. Named the Argyle Pink Jubilee, the huge rough stone was found at Rio’s pink diamond operations in the Kimberley region of Western Australia and would take 10 days to cut and polish, the company said. “This rare diamond is

generating incredible excitement,� said Josephine Johnson from Rio’s Argyle Pink Diamonds division. “A diamond of this calibre is unprecedented — it has taken 26 years of Argyle production to unearth this stone and we may never see one like this again. “The individual who gets to wear this remarkable pink diamond will be incredibly lucky indeed.� Though it would not speculate on how much the Jubilee was worth, Rio said extremely high-quality pink diamonds could fetch more than $1 million US per carat, meaning that at its weight — the equivalent of 2.552 grams — it is likely to go for at least $10 million. The light pink Argyle Jubilee is a similar colour to the 24-carat Williamson Pink given to Queen Elizabeth II as

a wedding gift that was later set into a Cartier brooch for her coronation. The Williamson, discovered in Tanzania in 1947, is ranked among the ďŹ nest pink diamonds in existence. It is the

“It has taken 26 years to unearth this ... We may never see one like this again.� RIO TINTO’S JOSEPHINE JOHNSON

ninth-largest in the world. A Rio spokesman told AFP the recent discovery was named in honour of the long-reigning

British monarch, who is celebrating 60 years since her accession to the throne — her diamond jubilee. “This is the Queen’s diamond jubilee year and there is a parallel in that the Queen had a solitaire pink diamond, gifted to her — the Williamson Pink — and set in the centre of a ower brooch in the year of her coronation,â€? he said. When asked if Rio was targeting the Argyle Jubilee diamond at the Queen, the spokesman said: “Only if she is shopping for new jewelry. She will have lots of competition.â€? Rio produces more than 90 per cent of the world’s pink diamonds from the Argyle mine, and said large stones such as the Jubilee typically went to museums, were gifted to royalty or end up at prestigious auction houses like Christie’s.

Christie’s had auctioned only 18 polished pink diamonds larger than 10 carats in its 244-year history, Rio added. Soaring demand for the extremely rare jewel has seen pink diamond prices skyrocket in the past 20 years and they are now among “the most concentrated forms of wealth on Earth and well over white diamonds,� Rio said. The company describes it as an “elite and discrete� market with buyers including royalty, heads of state, celebrities and “other very wealthy individuals.� When the Jubilee diamond has been cut and polished it will be graded by international experts and showcased globally in private settings before being sold by invitation-only tender later this year. It isn’t known how the diamonds acquire their pink tinge,

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If you’re planning a ďŹ rsttime trip or even a revisit, here’s a new app that digs deep into L.A. and San Francisco. â?š Name: Know What â?š Available for: iPhone, iPad BdgZ BdYZah### BdgZ 8]d^XZh### â?š What it does: This app curX]ddhZ [gdb ates hyper-local city guide : 9 B D C I D C ™ HI:>CL6N HDCH ™ 7DHIDC E>6CD &%+')"&,% Hi# ,-%")-)"(&,% information from people who E^Vcdh " <gVcY E^Vcdh " 9^\^iVah ™ :HH:M E>6CD ™ GDA6C9 E>6CDH “know whatâ€? they’re talking about. Locals — who are also authors, journalists and well-known bloggers — reveal their city’s possibilities based on their favourites. â?š Cost: Starts at $2.99 â?š What’s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you. Get “On the Trail of the Black Dahliaâ€? from expert tour guide Esotouric, or “The Best Veg Food in the Bay Area as Picked by Genius Expertsâ€? from popuWarren Miller movies showing lar vegan lifestyle blogger daredevils plunging down imVegansaurus. possibly steep and deep wilderness I was hungry to downruns in exhilarating dances with load “San Francisco’s Top 30 gravity with awe and envy. Taquerias.â€? Then I heard about an innovative Like this app? new weeklong intro to heli-skiing New York, Chicago, Boston, course offered this season by inSeattle and Portland, Ore., dustry leader Canadian Mountain will be added this year. Holidays. Designed to make heliMARK SISSONS skiing more accessible to average Calgary Herald â?š What’s not: In-app purchasresort skiers with deep pockets and es are a big turnoff. a willingness to get outside their Why charge $2.99 upfront VALEMOUNT, B.C. - “Never been comfort zones, “Powder 101â€? aims if it’s going to cost an addiglade skiing in the wilder- CMH’s “Powder 101â€? groups are led by two guides, allowing for practical S E C99Tcents I O to N$3.99EDITOR: SHELL EY before? BINDON, 780-429-5356; sbindon@edmontonjournal.com Umake R DAY, A R C H 3to, 2 0 1 2 instruction and splitting the group according to ability. to helpSAT them theM transition tional for ness Just don’t look at a new world of deep powder wileach guide within? the trees and you’ll do fine,â€? derness skiing. Suddenly, learnJust break the cost down instructs the man I’ve just met, course of snow-encrusted ďŹ r trees H E AV E N , E A R T H M E E T ing to carve my snowy signature per city, and charge for that. who has my life in his hands for that take on whimsical shapes. I’d rather pay $6.99 for a the next seven days. I’m awkwardly carving drunkHelicopter-assisted skiing and down untracked slopes blanketed city guide than $2.99 three Perched on a windswept ridge- en S-shapes in the snow, tumbling snowboarding in western Canadian with the uffiest champagne powtimes. line, I digest his advice while the often into waist-deep, featherlight mountain ranges like the Cariboos, der on Earth seemed achievable for Bell 212 helicopter that just deposit- powder. Then cautiously weaving Selkirks and Bugaboos is as good a groomer grinder. â?š Worth it: Yes and no. You’re Since CMH practically invented ed us on the roof of British Colum- through the silent forest far below, as it gets. Easy access to massive getting top-notch content in a bia’s Cariboo Mountains swoops forcing myself not to look at those amounts of terrain, unmatched the sport of heli-skiing in North gorgeous format with easy-toaway between snowcapped peaks darn trees. The whoosh of my snow conditions and some of the America, and has been the undisuse directions, but tapping into If you’re planning ďŹ rstthat rise like whitecaps on an ocean boards, yelps of joy from my com- best operators in the business have puted industry leader for over 40 all the articles couldaput a dent time trip or even a revisit, of clouds. panions, and our guide’s “whoop made this rugged region legendary years, and has exclusive access to in your wallet. here’s a new appbefore that digs Forcing visions of a head-on whoop!â€? yodel, directing us to- among powder hounds. So what’s a wilderness area half the size of Browse topics you deep into L.A. and San hardwood collision from my mind, ward our pickup location are the a powder pup like me with barely Switzerland, I ďŹ gured I’d be in good get too excited. Francisco. I point my fat skis toward the fall only sounds that break the silence an off-piste run to my name do- hands on my ďŹ rst foray way, way Jen Leo, Los Angeles Times â?š Name: Know What line of a wide, untouched slope of this timeless wilderness. ing off the grid, playing with the out of bounds. â?š Available for: iPhone, iPad “If you’re comfortable on intersmothered by a blanket of powNo wonder they call your first big dogs? â?š What it does: This app curder. Further down lies an obstacle heli-skiing run “the point of no Until recently, heli-skiing was mediate runs at most resorts, willates hyper-local city guide return.â€? generally considered an extreme ing to tackle the occasional black information from people who sport only accessible to well- diamond run, and have a real sense “know whatâ€? they’re talkheeled, elite skiers. Like most of adventure, you’re ready for PowMoleskine notebooks have ing had about. Locals — who mountain mortals I watched those der 101,â€? the CMH representative long an enthusiastic are also authors, journalists assured me. following. and well-known bloggers — Fast-forward a month and here The brand’s association reveal their city’s possibilities I am living every skier’s wildest with creative minds has basediton their favourites. made the Apple computer Starts atworld: $2.99 â?š Cost: of the notebook â?š ItWhat’s hot: Go straight to has diehard groupies with the themes (Artsto&the Culture, cultlike devotion name Food, Kidsstyle. & Family, and classic If youNature are & Outdoors, etc.) orto authors one such fan (or long be that are important to you. one) you’ll be pleased to hear Getthe “On the Trailname of thehas that Moleskine Black Dahliaâ€? from exgrown to include luggage pert tour guide Esotouric, tags. orConstructed “The Best Veg Food with thein S e e P OW D E R / I 2 the Bay Area as by same esthetic asPicked the timeWarren Miller movies showing Genius Expertsâ€? from honoured scribblers — popuhard daredevils plunging down imlar vegan lifestyle blogger possibly steep and deep wilderness Vegansaurus. runs in exhilarating dances with I was hungry to downgravity with awe and envy. load “San Francisco’s Top 30 ™ Looking for a better return on your RRSP this year? Turn it into the Then I heard about an innovative Taquerias.â€? new weeklong intro to heli-skiing Like this app? Call today course for a free in-home estimate offered this season by inNew York, Chicago, Boston, dustry leader Canadian Mountain Seattle and Portland, Ore., Holidays. Designed to make heliwill be added this year. MARK SISSONS Toll free 1-888-729-6629 skiing more accessible to average Calgary Herald â?š What’s not: In-app purchasor visit our Edmonton showroom at 9749 - 51 Ave resort skiers with deep pockets and es are a big turnoff. %* *Visit www.polarwindows.com for complete details a willingness to get outside their Why charge $2.99 upfront VALEMOUNT, B.C. “Never been Take advantage of financing or a cash rebate on your purchase of comfort zones, “Powder 101â€? aims if it’s going to cost an addiglade skiing in the wilder- CMH’s “Powder 101â€? groups are led by two guides, allowing for practical ™ and Doors in the month of February. Polar Ray-O-Max Windows to help them make the transition to tional 99 cents to $3.99 for ness before? Just don’t look at instruction and splitting the group according to ability. a new world of deep powder wileach guide within? the trees and you’ll do fine,â€? your money into your most valuable – your home. Now’s the perfect time replace derness skiing. Suddenly, learnJust breakInvest the cost down instructs the manasset I’ve just met, course of snow-encrusted ďŹ rto trees H Eyour AV Eold N, EARTH MEET windows with the highest quality solar energy rated windows on take the market and watch your investment grow ing to carve my snowy signature per city, and charge for that. who has my life in his hands for that on whimsical shapes. I’d ratherwith pay $6.99 for a savings onthe next seven days. 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Easy access to massive getting top-notch content in a bia’s Cariboo Mountains swoops forcing myself not to look at those amounts of terrain, unmatched the sport of heli-skiing in North gorgeous format with easy-toaway between snowcapped peaks darn trees. The whoosh of my snow conditions and some of the America, and has been the undisuse directions, but tapping into that rise like whitecaps on an ocean boards, yelps of joy from my com- best operators in the business have puted industry leader for over 40 all the articles could put a dent of clouds. panions, and our guide’s “whoop made this rugged region legendary years, and has exclusive access to in your wallet. Forcing visions of a head-on whoop!â€? yodel, directing us to- among powder hounds. So what’s a wilderness area half the size of Browse topics before you hardwood collision from my mind, ward our pickup location are the a powder pup like me with barely Switzerland, I ďŹ gured I’d be in good get too excited. I point my fat skis toward the fall only sounds that break the silence an off-piste run to my name do- hands on my ďŹ rst foray way, way Jen Leo, Los Angeles Times line of a wide, untouched slope of this timeless wilderness. ing off the grid, playing with the out of bounds. “If you’re comfortable on intersmothered by a blanket of powNo wonder they call your first big dogs? der. Further down lies an obstacle heli-skiing run “the point of no Until recently, heli-skiing was mediate runs at most resorts, willreturn.â€? generally considered an extreme ing to tackle the occasional black sport only accessible to well- diamond run, and have a real sense heeled, elite skiers. Like most of adventure, you’re ready for PowMoleskine notebooks have mountain mortals I watched those der 101,â€? the CMH representative long had an enthusiastic assured me. following. Fast-forward a month and here The brand’s association I am living every skier’s wildest with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) you’ll be pleased to hear that the Moleskine name has grown to include luggage tags. Constructed with the S e e P OW D E R / I 2 same esthetic as the timehonoured scribblers — hard

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panded the number of directors proposed for Canadian Pacific’s board as part of his ongoing ďŹ ght to install the CEO of his choosing at the railway, adding Alberta businessman Paul Haggis to the slate. “I am honoured to join this outstanding group of highly respected business leaders in this important effort to restore this icon of Canadian history and pillar of our economy,â€? Haggis, chairman of Alberta Enterprise Corp., said in a news release issued by Ackman’s Pershing Square Capital Management. Ackman has been battling the existing CP board, wanting to replace CEO Fred Green with retired Canadian National CEO Hunter Harrison. Pershing Square is CP’s largest shareholder with a 14.2-per-cent stake in the Calgary-based company, and Ackman believes Harrison can make the company more efficient more quickly than Green has proposed. The CP board has backed Green, leading Ackman to launch a proxy ďŹ ght and a slate that now contains six names: Haggis, the former CEO of Alberta Treasury Branches; Ackman; his business partner Paul Hilal; Rebecca MacDonald, executive chair of Just Energy Group; Anthony Melman, CEO of Nevele Inc.; and Gary Colter, president of corporate restructuring company CRS Inc. With Ackman and Hilal based in the U.S., and the other three nominees from southern Ontario, Haggis adds a Western presence to the slate, which Ackman believes, if elected at the May annual general meeting, will be enough to oust Green and install Harrison. In his news release, Ackman said Haggis’s experience

See CP RAIL / D10

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Freedom 66 for most, poll finds JOHN MORRISSY Financial Post OTTAWA - Years of rising consumer debt are coming home to roost, forcing Canadians to rethink traditional plans to retire by age 65. Most Canadians now expect to work past 66, as only 30 per cent think they will be able to fully retire by that age, according to a poll conducted for Sun Life Financial. Debt appears to play a big role in

that equation, with 47 per cent of those surveyed saying they are worried about the debt they’ll be dealing with as retirees. And while many baby boomers have said they’ll work into their retirement years simply because they want to, the majority of those polled — 61 per cent — said they will do it because they have to. In some cases, people said they will have to work longer simply to be able to pay for basic living expenses.

“Canadian retirement expectations are changing,� said Kevin Dougherty, president of Sun Life Financial Canada. “These results are not surprising given the current economic volatility, increasing consumer debt loads, rising health-care costs, longer life expectancy and lack of planning.� At the same time, the Conservative government in Ottawa is looking to reform the retirement income system, including possibly pushing back the qualifying age for Old Age Security

to 67 from 65. Despite economists’ objections that the system is sustainable, Human Resources Minister Diane Finley insisted this week that inaction threatens future pension beneďŹ ts and that reforms will be announced in the spring federal budget. In the meantime, Canadians’ debt continues to climb. The most frequently quoted measure of consumer debt — a ratio of debt to personal disposable income

— soared to a record high of 152.98 per cent in the third quarter. That means Canadians carry $1.53 in debt for every dollar they bring home, a fact that has drawn repeated warnings from Finance Minister Jim Flaherty and Bank of Canada governor Mark Carney. While the larger part of that debt exists in the form of mortgages, average consumer debt excluding mortgages has also been rising steadily for six and a half years, climbing from

Alberta enlisted in battle for CP

PRETTY (AND PRICELESS) IN PINK

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Financial Post D8-9 Oilsands execs form committee D4 Comics D11

edmontonjournal .com/travel

SECTION

KIM GUTTORMSON Postmedia News CALGARY - Bill Ackman has ex-

SUPPLIED

Although smaller than the point of a pen, this newly discovered pink diamond is the largest ever found at the mine in Australia

A natural wonder worth $4M a gram Australian 12.76-carat pink diamond the largest ever Agence France-Presse

SY DN EY - Mining giant Rio Tinto said Wednesday it has unearthed a “remarkable� 12.76-carat pink diamond in Australia, the largest of the rare and precious stones ever found in the resources-rich nation. Named the Argyle Pink Jubilee, the huge rough stone was found at Rio’s pink diamond operations in the Kimberley region of Western Australia and would take 10 days to cut and polish, the company said. “This rare diamond is

generating incredible excitement,� said Josephine Johnson from Rio’s Argyle Pink Diamonds division. “A diamond of this calibre is unprecedented — it has taken 26 years of Argyle production to unearth this stone and we may never see one like this again. “The individual who gets to wear this remarkable pink diamond will be incredibly lucky indeed.� Though it would not speculate on how much the Jubilee was worth, Rio said extremely high-quality pink diamonds could fetch more than $1 million US per carat, meaning that at its weight — the equivalent of 2.552 grams — it is likely to go for at least $10 million. The light pink Argyle Jubilee is a similar colour to the 24-carat Williamson Pink given to Queen Elizabeth II as

a wedding gift that was later set into a Cartier brooch for her coronation. The Williamson, discovered in Tanzania in 1947, is ranked among the ďŹ nest pink diamonds in existence. It is the

“It has taken 26 years to unearth this ... We may never see one like this again.� RIO TINTO’S JOSEPHINE JOHNSON

ninth-largest in the world. A Rio spokesman told AFP the recent discovery was named in honour of the long-reigning

British monarch, who is celebrating 60 years since her accession to the throne — her diamond jubilee. “This is the Queen’s diamond jubilee year and there is a parallel in that the Queen had a solitaire pink diamond, gifted to her — the Williamson Pink — and set in the centre of a ower brooch in the year of her coronation,â€? he said. When asked if Rio was targeting the Argyle Jubilee diamond at the Queen, the spokesman said: “Only if she is shopping for new jewelry. She will have lots of competition.â€? Rio produces more than 90 per cent of the world’s pink diamonds from the Argyle mine, and said large stones such as the Jubilee typically went to museums, were gifted to royalty or end up at prestigious auction houses like Christie’s.

Christie’s had auctioned only 18 polished pink diamonds larger than 10 carats in its 244-year history, Rio added. Soaring demand for the extremely rare jewel has seen pink diamond prices skyrocket in the past 20 years and they are now among “the most concentrated forms of wealth on Earth and well over white diamonds,� Rio said. The company describes it as an “elite and discrete� market with buyers including royalty, heads of state, celebrities and “other very wealthy individuals.� When the Jubilee diamond has been cut and polished it will be graded by international experts and showcased globally in private settings before being sold by invitation-only tender later this year. It isn’t known how the diamonds acquire their pink tinge,

panded the number of directors proposed for Canadian Pacific’s board as part of his ongoing ďŹ ght to install the CEO of his choosing at the railway, adding Alberta businessman Paul Haggis to the slate. “I am honoured to join this outstanding group of highly respected business leaders in this important effort to restore this icon of Canadian history and pillar of our economy,â€? Haggis, chairman of Alberta Enterprise Corp., said in a news release issued by Ackman’s Pershing Square Capital Management. Ackman has been battling the existing CP board, wanting to replace CEO Fred Green with retired Canadian National CEO Hunter Harrison. Pershing Square is CP’s largest shareholder with a 14.2-per-cent stake in the Calgary-based company, and Ackman believes Harrison can make the company more efficient more quickly than Green has proposed. The CP board has backed Green, leading Ackman to launch a proxy ďŹ ght and a slate that now contains six names: Haggis, the former CEO of Alberta Treasury Branches; Ackman; his business partner Paul Hilal; Rebecca MacDonald, executive chair of Just Energy Group; Anthony Melman, CEO of Nevele Inc.; and Gary Colter, president of corporate restructuring company CRS Inc. With Ackman and Hilal based in the U.S., and the other three nominees from southern Ontario, Haggis adds a Western presence to the slate, which Ackman believes, if elected at the May annual general meeting, will be enough to oust Green and install Harrison. In his news release, Ackman said Haggis’s experience

See CP RAIL / D10

Effective, affordable tools for advertising with frequency – sign language (3 col. x 35 lines) or ad boards (3 col. x 40 lines) – are all about building awareness for your business. Tease a new campaign or boost an existing one in the section of your choice.

print ad positions

small space frequency

island ads*

flexform ads

Think outside the box. Flexform ads grab the reader’s attention with their unusual shape, which the design of the ad uses to full advantage.

Positioned in the middle of the stock listings within our Business section or the movie listings within our Arts and Life section, island ads stand out and demand the reader’s attention. An excellent way to target your message. *Stock listing island ad is Saturday only. Movie island ad is 6 days a week,

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online products

digital opportunities standard rotational ads leaderboard 728 x 90 pixels The leaderboard offers top-of page horizontal placement, the first ad position that catches the eye.

dynamic rotational ads expandable leaderboard and big box Expandable ads (which can be leaderboards or big boxes), expand with user interaction - either when cursored-over or clicked on. The increased ad size provides more room for messaging and delivers more impact. Expanded ads can feature multiple layers for hosting photos, video, sound or other content.

big box

300 x 250 pixels A large messaging space that is hard to ignore as it’s placed right next to editorial content online. This is an ideal space for ads with video.

tall block

300 X 600 pixels The tall block is the largest in-page ad unit served on edmontonjournal.com. It appears to the right of content, where the big box ad normally resides. This is a highimpact ad position ideal for highly visual campaigns.

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top layer 500 x 500 pixels Top layer ads float on or across the page for 7-8 seconds and work as an excellent means for delivering a tactical message. The most effective top layer ads are built to transition into standard ad positions such as the leaderboard or big box. peelback Peelback ads appear in the upper right-hand corner of a webpage and tempt viewers by teasing them to scroll over the flapping corner. When scrolled on, the ad peels back to reveal a much larger messaging space.

catf ish The catfish ad unit is a horizontal execution at the bottom of the page. As the user scrolls down the page, the ad remains in place until it is closed by the user.

prime-time index page takeover Make a big splash for single-day events with an index page takeover. From 8 a.m. to 6 p.m. the day of the takeover, the top leaderboard and two big box positions on the page are dedicated to one advertiser. To make even more of an impact, a wallpaper can also be included. This high-impact strategy provides a dominant share-of-voice with a highly engaged audience during peak site traffic hours.

impulse ads

puppycam We livestreamed the first few weeks of a puppy’s life in the fall. Keepsake, the little Bernese mountain dog, became the most-watched story on our site all year. Her cleft palate and subsequent surgery and recovery held viewers from far and wide rapt for weeks. Picked as one of the top 10 livecams in the world by Earthcam.com, little Keepsake garnered over 200,000 page views to edmontonjournal.com within two months.

goosecam In spring 2011, the Edmonton Journal delivered 33,276 hours of livestreaming video while following a nesting goose 24/7. Our Mother Goose was an international sensation with over 1,200 unique visitors tuning in every day to watch her fuss over her nest. When the goslings hatched, and little heads were spotted peeping out from under momma’s wing, viewers flocked to the site with over 6,800 video views on hatching day.

other opportunities

The impulse ad is a non-rotational horizontal ad unit located on all index pages throughout edmontonjournal.com directly right of the latest news updates. This fixed position gives advertisers exclusive ownership for the duration of the campaign and is excellent for campaigns requiring either high visibility (index page) or content targeting (sub-index).

online products

non-rotational ads

video pre-roll

Extend the television viewing experience of sight, sound and motion to a new medium by placing a commercial or flash ad prior to a user-selected video clip. Preroll ads can contain text, images, animation and or audio/video.

splash pages

Wanting to advertise online but are not sure where to direct users? The Edmonton Journal can build and host splash pages as an integral part of your online campaign. Our design team can create pages that will display equally well on tablets, smartphones and desktop computers, and which can segue into another website as needed. Great for special offers, contests and sales events.

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sponsorship opportunities

sponsorship opportunities header sponsorship

A pure branding strategy, the header sponsorship allows an advertiser to place their logo in a content-specific section that relates or compliments their brand.

category sponsorship

Advertisers can sponsor a given category of content allowing them page and section dominance. Category sponsorships include the leaderboard, impulse, top and bottom big box advertising positions, providing 100% exclusivity.

story tool sponsorship

Place your brand logo on every story page within a content section such as Business, Sports or News. This clickable logo provides an excellent opportunity to strengthen your brand with a low cost price point that links advertisers directly to your website.

headline wrap sponsorship

A headline wrap sponsorship wraps static headline boxes on index and or sub-index pages.

standard advertorial Strategically place an image and short message within the content of a sub-index page. Labeled as an “Advertising Feature”, users that click on the advertorial link are taken to a secondary full page of advertorial content, written by the advertiser and hosted for the duration of the campaign. This ad unit can take a user to your web site to provide indepth information on your products or services. An excellent content-targeting tool.

premium advertorial

Instead of clicking to your site, your image and short message will take the user to an advertising feature story page hosted on the edmontonjournal.com site. Leverage the trusted environment of Edmonton Journal to tell the story of your business.

John Kopeck

Advertising sales and marketing manager Handball player. Poker fanatic. Gets up at 5 a.m. to secure “his” parking space at the gym.

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interstitial unit*

300x250 pixels Ad takes up full screen of browser as user navigates from one screen to another

catf ish ads

300x50 pixels portrait, 320x50 pixels landscape* Moves with the page as the user scrolls

sponsorship unit*

300x50 pixels* Displayed centre bottom of the loading page

smartphones

smartphone ad units

Easy navigation, breaking news, fresh content throughout the day, stunning images and videos make Edmonton Journal mobile content a valued resource while on the go. Reach people on a device that they carry with them everywhere.

standard banner

300x50 pixels Displayed between story links thoughout the site

*Only available on the Journal app, not on our mobile-optimized website

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10� tablets

Gord Deeks

Advertising sales manager

10� tablet ad units

Colour blind. Loses his glasses weekly. Networking master.

Targeting iPad and Android This digital extension of our brand gives advertisers a fully integrated opportunity to deliver their message with unique engagement.

splash screen logo 235x196 pixels Located top centre of the splash/loading page

standard banner

1024x90 landscape, 768x90 portrait On section fronts and story pages

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full screen/interstitial

1004x596 landscape, 748x877 portrait Displayed at the end of each section, plus every 13th spot in photo galleries

small box

235x196 pixels On every section front

Willy Grant

The Edmonton Journal currently represents more than 20 digital properties, including our sister sites and partners.

Advertising services supervisor Studied Japanese art. Classically trained pianist. Taught her three miniature wiener dogs inappropriate tricks.

extending your reach

extending your reach

As a partner with Yahoo! Canada, the Edmonton Journal can leverage Yahoo!’s understanding of their huge online audience. Advertising campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! network, by age, gender, behaviour and more. With 26 Yahoo! Canada properties and 32 Canadian content partners, Yahoo! Canada offers some of the most engaging Canadian content. In Edmonton, we typically book campaigns targeted to reach a local audience from any of these sites, unless otherwise specified.

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online properties 34

edmontonjournal.com/jobs

edmontonjournal.com/cars

Edmontonjournal.com/jobs, powered by workopolis.com, is the largest recruitment network in the Prairies, reaching a broad audience with the most job listings as a result of its extensive syndication. Job seekers can search by employer, job category, job location and type of work. For employers, edmontonjournal.com/jobs provides candidate searching, company profiles and conversion of print ads to online plus online-only enhancements to bring important job postings the exposure they need. Reach active and passive job seekers with edmontonjournal.com/jobs.

Edmontonjournal.com/cars, powered by driving.ca, is a premier source for automotive news and information. By bringing together editorial content with complete used vehicle inventories, this site provides consumers with the information they are looking for whether they are six days or six months away from their vehicle purchase. Edmontonjournal.com/cars offers road tests, photo galleries, reviews, videos, auto news and shopping advice. Detailed vehicle search tools bring buyers and sellers together.

edmontonjournal.com/homes

edmontonjournal.com/classif ieds

Edmontonjournal.com/homes, powered by househunting.ca, combines the vast resources of Canada’s largest newspaper network with relevant and timely local real estate information and interesting editorial content. Users will find everything related to homes including new and resale home listings, rental properties and a variety of related articles on decorating, renovating, gardening and design.

Edmontonjournal.com/classifieds, powered by Oodle, pulls together listings from all of the Edmonton Journal’s classified properties along with directory and local private party listings. Consumers can sign up for email alerts to be notified as new listings that match their search criteria are added to the site.

edmontonjournal.com/shopping

edmontonjournal.com/obituaries

Edmontonjournal.com’s shopping site is a 24/7 local online shopping site where consumers can search for up-to-date local deals in the Edmonton area. Edmonton Journal print ads are digitized and made available for seven days on our shopping site. They are presented in a user-friendly way that makes navigation easy and allows consumers to search for what they are looking for by category, advertiser or keyword and save ads that interest them.

Edmontonjournal.com/obituaries, powered by remembering.ca, is an extension of the Edmonton Journal and partner newspapers, delivering obituaries and memorials and links to helpful services, advice and support to an extensive online audience. Obituaries that appear in the printed paper are hosted online for one year in a userfriendly and interactive environment. Visitors can add photos or express their condolences through the personalized guest books.

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other services

other services Kelle Cloutier Graphic designer

Animal welfare proponent. Coolest cubicle clutter. Eagerly awaiting time travel.

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projects and partnerships

projects and

partnerships The Edmonton Journal is proud of its strong business relationships with a diverse range of businesses and industries. We have focused on and have found great success in collaborating together to develop creative partnerships that leverage our collective assets. From event partnerships like the World Juniors Hockey Tournament to industry-wide initiatives like Taste Alberta, the Journal has led award -winning projects and looks forward to creating many more.

Newspapers Canada Great Ideas Awards, April 2011 The Journal received a first place award for Grey Cup 2010, in the category of Promotional Campaign for a Daily Newspaper.

International Newsmedia Marketing Association (INMA) Awards, May 2011 The Journal received a first place award in the category of Public Relations and Community Service for the Grey Cup 2010 promotion.

International Newsmedia Marketing Association (INMA) Awards, May 2011 The Journal received a second place award in the category of Marketing Campaign With the Best Results for the ongoing Taste Alberta project.

Sandra Marocco

Director, strategic partnerships and projects Mastermind. Obsessed with shoes. Foodie.

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trade shows and events

Career Planning & Job Find

Edmonton Journal’s is Edmonton’s original and largest career event. Career Planning & Job Find can help promote your company while meeting face-to-face with quality candidates looking for full-time, part-time, temporary, permanent and contract work. Career Planning & Job Find is an essential tool for companies recruiting in the service, hospitality, clerical, sales, trades, transportation and other industries. It is an excellent opportunity for educational organizations to reach those who are looking to change careers.

By participating, your company benefits from: • Extensive promotion of the event • A booth at Job Find for your organization • Access to thousands of candidates • Interview booths on site • Ads in the Edmonton Journal Classified section, Career section, Country Asides publication, presence on Facebook, Twitter, Working.com and edmontonjournal.com.

AuctionMart has become a key advertising vehicle for our advertisers.

It’s a unique program that allows businesses to turn their inventory into advertising dollars. Advertisers simply commit goods and services to the Edmonton Journal’s online auction. The Journal promotes the items and businesses. Readers browse the items in print and online, and place their bids. The Journal keeps the bid amount, and the advertiser receives the full retail value in advertising credit for a successful bid. Basically, advertisers are receiving advertising equal to the retail value of items that they purchased wholesale. The Edmonton Journal’s achievements with the AuctionMart program have been built on the success of our advertisers.

ShopSmart Shop AuctionMart

Recreational Property Show

The Edmonton Journal’s is an exciting opportunity for property developers to showcase their recreational, retirement and investment properties in a highly interactive and visual environment. You will meet face-to-face with a qualified group of potential investors to show them how your development or services suit their needs.

Participants receive:

Rhonda Vickers Advertising manager

Creative thinker. Watercolor artist with wine in hand. Let her know when it’s about her.

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• Daily promotion of the Recreational Property Show in the Edmonton Journal for a month prior to the show • As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution, full page advertisement in the Country Asides publication, and full page advertisement in the Edmonton Journal Recreational and Investment Property Magazine • A booth at the show (including carpet, drapes, electricity)

Our design team is ready to work with you, and they have the ability and experience to take your project from concept to creation. Whether you need a corporate identity or a T-shirt design, our design team will use their talents to create something memorable. Brochures, logos, business cards, flyers, annual reports or whatever your company needs, we can do it all. Our years of experience allow us to interpret the information you give us to make your idea reality.

other opportunities

design services

vendor support Discover the secret to making more noise for your next big event. With a vendor support program, you can access your suppliers’ advertising dollars to support a special event such as a grand opening, anniversary or seasonal celebration. We will help you create an event and co-ordinate the execution of the program from start to finish.

An Advertising Feature

For Beauty, Fit and Function

business prof iles

T

The newspaper is an information medium, and the strength of a business profile is its ability to provide information about your business. We will bring together an editorial story and photos to create an eye-catching, informative and effective newspaper ad. business profiles are an essential advertising tool for new companies or businesses that have new products to introduce to the marketplace.

he commitment at Grace Denture Clinic is to ensure that each patient receives the most personalized denture treatment possible, and the confidence that brings. As Denture Specialist Jason Trombley says, “We are creating a natural looking denture achieving stability for chewing, while educating the patient on denture care.” The process begins with a series of detailed measurements of the individual’s mouth and facial dimensions. The teeth are chosen complementing the patient’s appearance, allowing men to look more masculine and women to look more feminine. Tooth color is carefully evaluated to find the perfect shade. The dentures are designed to fit securely and comfortably. Improved function and better stability can make you a more confident denture wearer. No longer must dentures cause you pain and embarrassment. The friendly staff at Grace Denture Clinic are expertly trained to give you, the patient, the look you want. There is no reason to settle for generic when you can have a personalized precision denture that can make you look years younger and serve you well throughout the day. You’ll appreciate the care. You’ll love the look. Whatever you need by way of denture treatment – complete, partial, or implant retained – Grace Denture Clinic can help. With advances in dental implant treatment you can now have stable retained dentures that were only dreamed of in the past. Imagine your confidence with a denture that is held firmly in place by implants at an affordable price. Please ask for more information when you visit Grace Denture Clinic for your free consultation. Over time a denture may not fit as snug as it once did. Relining and refitting dentures to fit the existing tissue and accommodate for Before any changes that have occurred is another treatment that is avai av aila labl ble. bl e. available.

After

Repairs at Grace Denture Clinic are handled well in stride. Accidents happen and dentures crack, or teeth pop out, usually when you least expect it. Just call in and the staff will book you for an emergency repair – no need to hide your smile and suffer through the day. For all treatment procedures, Grace Denture Clinic follows current protocols of sterilization, and strict quality control is maintained using premium products in an on-site laboratory. Personalized precision dentures as close to natural as possible, created promptly and expertly in a friendly atmosphere. Grace Denture Clinic is where you want to be! Before

Call today for a FREE consultation After

You’ll leave smiling!

G

race Denture Clinic is located conveniently in Argyll Crossing at the corner of Argyll Road and 75 Street, next to Boston Pizza. The clinic has plenty of free parking and is wheelchair accessible. Call (780) 490-5509 now for your FREE co consultation. Clinic hours are 9 am to 5 pm Mo Monday through Friday with evening an Saturday appointments available. and

780-490-5509 7629 Argyll Rd.

Corner of 75 St. & Argyll Rd.

Jason Trombley DD Denture Specialist

special publications Certain subject matter lends itself to a specialized format. This can be in the form of a feature, magazine or guide. These special publications are loved by advertisers as they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven to both our readers and our advertisers.

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Amy Shaw

country asides

Automotive sales rep Plays piano. Laundry compulsion. Betty Crocker in heels

Country Asides is a weekly publication distributed to Edmonton’s thriving rural communities. Our readers live in committed agricultural communities and beautiful estate developments within an hour and a half commuting radius of the capital city. This popular publication includes local stories, recipes and reader photos and offers an excellent, cost-effective way to target consumers outside of Edmonton.

what our readers are saying “The articles in this publication are always informative.” – Betty

Deborah Horlick

“I enjoy the interesting stories and quite often try the recipes as they are always relevant to the growing season!” – Monica

Proficient at holding the dummy end of a tape measure. Pet therapy handler. Zingy one-liners.

“I like the stories written by local folks, and the humourous tidbits throughout!” – Anita

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Automotive sales rep

Guy Huta Automotive sales rep Grandpa of 4. Always prepared. Hoarder in denial.

Linda Tirs Automotive sales rep Runner. Stage mom. Avid collector of “stuff”.

file formats

ad requirements

1 2 3

Point your web browser to

!

It is not possible to accurately match Pantone colour on newsprint.

!

• We are a Macintosh computer system environment. • All documents must be the exact size of advertisement booked. • Please include crop marks. • Please include all fonts used, or convert them to outlines/curves. • Photoshop images should be high resolution minimum 200dpi, and allow for a 34% dot gain. (eg. a 50% screen will print as 84%.)

http://addrop.edmontonjournal.com

Click on the button for uploading either camera ready or component artwork:

camera ready

component artwork

digital ad submission

acceptable

• Adobe InDesign CS3 • Adobe Photoshop CS3 • Adobe Illustrator CS3 • Adobe Acrobat PDF

Files from other programs must be saved as pdf or eps files. We are unable to accept ads created in MS Word or Excel.

Fill out the form with your information. Fields preceded with a red asterisk are mandatory. Although not required, it is extremely useful to enter your “Ad Order Number” -- if you have it.

Dexter Gomez Graphic Designer

LOVES filling out questionnaires. Changes clothes in his (3-sided) cubicle.

4

Click on the “Browse...” button and locate your camera ready pdf or eps file.

5

Click on the “Browse...” button and locate your artwork, text, layout or other component file. To upload more than five files click on the “Attach More Files” link and more upload fields will be added.

Click on the “Upload File Now” button.

digital

ad submission

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special features by month

Target specific readers with special interests at key times of the year. Special features and profiles generate traffic and sales with their added impact. Each feature covers a subject or event of interest to a specific segment of readers, allowing you the opportunity to target potential customers. Readers tend to keep special features in the home for a longer period of time.

january

april

july

• Journal Hockey* • Condos* • Babies of the Year • Snowsport • Auto Showcase* • Today’s Senior • New Year, New You**

• Recreation Lifestyle • Condos* • Camps & Classes • Destination West Magazine • Edge: Guide to Education • Easter Churches • Journal Hockey* • Recreation & Investment Properties Magazine* • Travel & Loyalty* • Homes Today* • Home Style Quarterly* • Earth Day*

• Recreation Lifestyle • Capital Ex / Indy Guide • Golf - The Open • Home Improvement • Summer Essentials • Championship* • Condos* • Digital Entertainment* • Today’s Senior

• Condos* • Online Trading* • Trucks and SUVs* • Small Business Week* • Off-Site Meeting & Event Planner Magazine • Venture Prize • Homes Today • South of the Border*

august

november

february • Edmonton Motor Show* • RRSP’s I & II* • Condos* • Edge: Guide to Education • Journal Hockey* • Recreation Lifestyle • Alberta’s Top Employers • Valentine’s Day • Consumer’s Choice • Today’s Senior • Alberta Trades

march • Condos* • Recreation Lifestyle • Journal Hockey* • Mortgages* • Homes Today* • Today’s Senior • Auto Showcase* • Dining Week • APEGGA • Outlook 2012* • Alberta Economic Report*

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may • Recreation Lifestyle • Condos* • Education Week • Homes Today* • Spring Truck/SUV Buyer’s Guide* • South of the Border* • Today’s Senior

june • Recreation Lifestyle • Environment Week • Golf - U.S. Open* • Condos* • Digital Entertainment* • Digital Photography* • Homes Today* • Today’s Senior

• Dance & Music • Recreation Lifestyle • Edge: Be Inspired • Condos* • Golf - PGA Championship* • Homes Today* • Today’s Senior • Fall Fashion*

september • Condos* • Recreation & Investment Properties Magazine* • Travel & Loyalty • Seniors Housing Forum • Automotive Outlook • Fire Prevention Week • Homes Today*

october

• Canadian Finals Rodeo* • Condos* • Christmas Gift Guides 1 & 2* • Canada Career Week • Consumers Choice Awards • New Vehicle Preview* • Getting Started Guide to Post-Secondary Education • Homes Today* • Trades

december • Snow Towns of the Rockies* • Christmas Gift Guides 3 & 4* • Christmas Eve Churches • Edge: Guide to Education • Condos* • Homes Today* • Journal Hockey*

* Denotes newsroom feature ** Denotes online-only feature. All others listed are advertising features Features are subject to changes/additions. For a complete list, please contact your Edmonton Journal Sales Representative.

marketing

Anna Posteraro Marketing and promotions specialist.

Event-planner extraordinaire. Serious case of Buble-itis.

The Edmonton Journal is dedicated to strengthening our community and fostering our city’s strong sense of pride.

marketing The Journal’s Marketing department manages promotions and sponsorships, community relations, and corporate advertising. Promotions are used to support circulation, readership and advertising sales. Marketing works closely with other operational departments, and designs, implements and assesses promotional programs. Through focused sponsorships of special events, community and cultural development activities, the Edmonton Journal reinforces its role as a responsible corporate citizen and a significant contributor to the economic and cultural vibrancy of northern Alberta. Events such as Edmonton’s summer festivals, Raise-a-Reader, Edmonton Journal Indoor Games, and the Christmas Bureau Radiothon all reflect on-going community involvement.

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• Alberta Ballet • Arden Theatre • Art Gallery of Alberta • A Taste of Edmonton Festival • Best of Broadway • Canadian Birkebeiner Ski Festival • Citadel Theatre • Edmonton’s Capital EX • Edmonton’s Food Bank • Edmonton Folk Music Festival • Edmonton Heritage Festival • Edmonton Home & Garden Show • Edmonton International Fringe Festival • Edmonton International Street Performers Festival • Edmonton Motorshow • Edmonton Opera • Edmonton Symphony Orchestra • Edmonton Triathlon • Excellence in Teaching • Festival of Trees • Litfest • Pets in the Park • Telus World of Science • The Works Art & Design Festival

sponsored

newspaper program

Looking for a more valuable branding opportunity? The Edmonton Journal Sponsored Newspaper Program is an inspired choice. Edmonton’s most read newspaper can be labeled with your corporate brand and delivered to your target audience, providing a world of insight and a reminder of who brought it to them, right on the front page.

Sponsored Newspapers can be delivered in the following ways: 1. Delivery to households in targeted FSAs – more powerful than direct mail at a much lower investment 2. Special Events such as grand openings, festivals and sporting events 3. Distribution in high pedestrian traffic locations such as transit centres and downtown 4. Distribution at your business so you can offer your customers a complimentary copy every day

Your message can be customized with: 1. Full color stickers or post-it-notes affixed to the front of the newspaper to grab attention. An eye-catching way to promote a new product, distribute a coupon, or advertise a special event. 2. Four-page full colour wrap – the wrap will convey your message to readers. A high impact tool to promote your company.

To customize the Sponsored Newspaper Program, contact your Advertising Sales Representative or the Edmonton Journal’s Reader Sales Department.

the cappies The Journal brought the Cappies, the Critics and Awards Program for High School Theatre, to Edmonton in 2007. The Cappies program, originally established in Washington D.C. in 1999, involves high school students throughout North America. By 2011-2012, the Edmonton region chapter, governed by a nonprofit society, had registered 25 schools from Edmonton, Sherwood Park, St. Albert, Stony Plain and Spruce Grove. High school students are trained as critics, attend shows at other schools and write reviews, some of which are then published in The Journal’s Arts & Life section and on edmontonjournal.com. At the end of the school year, the student critics vote for awards for acting and stagecraft which are presented at a formal Cappies Gala at the Citadel Theatre. Participating critics are also eligible for awards and in past years top critics have had an opportunity to spend a week in The Journal newsroom, getting an inside peek at the daily tasks of reporters, photographers and editors and trying their hand at some critical writing of their own. In the 2011-2012 school year, nearly 200 critics will write Cappies reviews. During the gala, performers and backstage workers are recognized with nominations for Cappies awards. Teachers and directors from all the schools volunteer their time to make the program a rich learning experience for the students. And Journal marketing staff and newsroom editors helped to organize events and train teachers and critics.

news in education (NIE) Each year, more than 300 schools across northern Alberta participate in our News in Education program, a key initiative of our Reader Sales NEWSINEDUCATION Department. Teachers use the Edmonton Journal, be it the print or digital version, to teach all manner of subjects and grade levels. The newspaper, therefore, becomes a living textbook, teaching students about events happening both locally and globally. Currently, we offer 10 different resource guides to teachers to aid them in teaching newspaper-based curriculum. During special events like elections or Olympic competitions, we develop special resource guides for these events to help teachers use the newspaper to follow these events in their classrooms more closely and educate simultaneously.

edmonton journal indoor games Now in its 34rd year, this community track and field event allows children grades 3-12 the opportunity to experience the thrill of competition against themselves, and each other. Track events for girls and boys include 200m and 800m individual events, as well as 8x200m relay events. Mixed relay events are offered for small elementary and junior high schools. Long jump competitions for elementary students, a teachers’ 4x200m relay race and select individual events (like the Master’s Mile) round out the program. The Journal Indoor Games hosts over 6000 school aged athletes on an annual basis and is an event that is truly familyfriendly fun.

media kit 2012

christmas bureau radiothon The Edmonton Journal is a dedicated supporter of the Christmas Bureau. Founded in 1940, the Christmas bureau provides festive food hampers to over 70,000 Edmontonians and we are proud of our ongoing involvement in this most meaningful campaign. Every year our Atrium plays host to the 12 hour Radiothon when the general public is invited to join in and help raise funds in a festive environment. The Edmonton Journal is committed to our community and continues to support many initiatives that benefit Edmontonians.

sponsored programs and events

each year, the Edmonton Journal participates in more than 200 community events including:

43

pre-prints

specialty products

Rebecca Landry Pre-Print distribution coordinator Motorcycle mama. Enjoys travelling. Loves that her job is different every day.

media kit 2012

pre-prints and specialty products

and

44

pre-prints and specialty products

pre-prints Our service is an efficient and economical solution for delivering pre-prints to urban and rural consumers throughout northern Alberta. We provide precise analysis to build customized distribution options which maximize the effectiveness of your flyer distribution. Using various statistical databases, we can locate your best customer prospects and target your distribution geographically.

Let us put our effective targeting capabilities to work for your business. • Deliver your pre-prints with the newspaper. • Offer custom delivery options to reach non-subscribers in homes and apartments. • Offer delivery of product samples and specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs. • Accommodate your campaign strategy and target your customers.

specialty products

BELLY BAND

POLY BAG

In addition to regular newspaper pre-print delivery, the Edmonton Journal can distribute unique advertising products. Our innovative specialty products allow you to tease readers with something unique and unexpected. The Edmonton Journal’s specialty advertising products include poly bags, belly bands, Post-It notes and tag-a-longs.

ad direct

TAG-A-LONG

AdDirect is a custom designed advertising flyer. Consider the benefits of having just one contact for creative design, production, printing and distribution of your flyer. AdDirect is an effective advertising tool for all types & sizes of business. 1. Choose two-colour or full colour printing. 2. Select the geographic delivery area: • You can target as few as 10,000 customers or reach the entire metro Edmonton market. • You can select distribution within the newspaper to subscribers and/or EMC* delivery. • Your advertising sales representative works with you to target your customers through the use of geographic and/or demographic information. *Extended market coverage

45

media kit 2012

POST-IT

T8R

URBAN CORE INDUSTRIAL & RURAL CORE T5Y

Lancaster Park

T8L

Evergreen Trailer Park

T6V

T5M

170 ST

66 ST

34 ST

T6S

T5W Sherwood Park T8H

111 AVE

T5H

T5N

T6A

T5J

98 AVE

100 AVE

T5K

ARGYIL ROAD

T6H

T6E

T8A

T6P Maple Ridge Trailer Park

HWY 14

109 NW

62 AVE

T6B

76 AVE

34 ST

T6G

T5R

Sherwood Park

T6C

75 ST

T5T 79 AVE

T5B

97 ST

100 AVE

T5P

149 ST

Westview Village

Stony Plain T7Z

T5G

137 AVE

T5A

YELLOWHEAD

127 AVE

118 AVE

T5S

231 ST

Spruce Grove T7X

T5C

T5E

92 ST

118 AVE

121 ST

T5L

T5V

109 ST

Your flyer can be distributed on Wednesday, Thursday, Friday or Saturday with the Edmonton Journal to all subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort Saskatchewan, Beaumont, Devon, Morinville and Leduc. You also have the choice of selecting specific FSA’s.

50 ST

113A ST

153 AVE

137 AVE

82 ST

newspaper subscribers

T5Z

97 ST

T5X

127 ST

St. Albert T8N

31 AVE

T6M

T6J

T6K

215 ST

T6N

T6T T6L

91 ST

T6R

34 ST

s above, plus you can have your flyer distributed by FSA to nonA subscriber homes and/or apartments. Flyers are distributed via Flyer Force to the doors of non-subscriber homes on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and Friday in Fort Saskatchewan, Spruce Grove and Stony Plain. Apartment distribution is on Friday. Distribution in Beaumont, Devon, Morinville and Leduc is managed through our Country Asides weekly product on Fridays.

Quadrant Ave.

MERIDIAN ST

WHITEMUD FREEWAY

QUADRANT AVE

9 AVE 101 ST

newspaper subscribers and non-subscriber homes and apartments

86 AVE

Fort Saskatchewan

142 ST

two delivery options:

Morinville

urban core insert distribution

GEA urban core

Greater Edmonton Area

T6W

T6X

41 AVE SW

GEA (Greater Edmonton Area) – Urban Core distribution by FSA* Rural distribution by zone Our distribution options have been designed to avoid duplication, maximizing your ROI.** * Forward Sortation Area (FSA) - first three digits of a postal code ** Return on Investment (ROI)

Beaumont

T4X Devon

T9G

Forward Sortation Area (FSA) – first three digits of a postal code Shaded areas represent rural or industrial areas.

Leduc T9E

media kit 2012

46

rural core & beyond core insert distribution

GEA rural core two delivery options:

our flyer can be distributed on Thursday or Friday with the Y Edmonton Journal to all subscribers within an approximate one hour commuting radius of the City.

beyond rural core one delivery option:

newspaper subscribers our flyer can be distributed to Edmonton Journal Y subscribers beyond the core zones.

NE NW

Spruce Grove

Sherwood Park

City of Edmonton

Devon

E T4X

S

Beaumont

T9E

Leduc

47

Athabasca (T9S)

media kit 2012

beyond rural core

Whitecourt (T7S) Barrhead (T7N)

Friday

Mayerthorpe Edson (T7E) Hinton (T7V)

Jasper

Westlock Smoky Lake (T7P) Redwater Morinville

St. Albert Spruce Grove Stony Plain

Drayton Valley (T7A)

Lac La Biche Cold Lake (T9M) Bonnyville (T9N)

Fort Saskatchewan

Edmonton

St. Paul Elk Point Two Hills

Sherwood Vegreville Vermillion (T9X) Park Lloydminster (T9C) Beaumont Tofield (T9V) Viking Camrose (T4V) Wetaskiwin (T9A) Bashaw Wainwright Rimbey Sedgewick (T9W) Ponoka (T4J) Devon Leduc

Rocky Mtn. House Eckville (T4T) Sylvan Lake

Lacombe

Stettler

Red Deer

Your flyer can be inserted into the Country Asides weekly editorial product and mailed to homes within an hour and a half commuting radius of the City. This product is delivered by Canada Post on Friday (with a three day delivery window). You can choose your coverage from various zones.

St. Albert Parkland Village

Stony Plain

greater edmonton area rural core

country asides weekly

Fort Saskatchewan Morinville

W

Wednesday to Saturday

Thursday and Friday

newspaper subscribers

To Mayerthorpe, Whitecourt

Greater edmonton area urban core

T4X................................ Beaumont T9E................................. Leduc NE ZONE.................. NE of Edmonton surrounding Fort Saskatchewan EAST ZONE............ East of Edmonton surrounding Sherwood Park SOUTH ZONE....... South of Edmonton including Devon and surrounding Leduc & Beaumont WEST ZONE.......... West of Edmonton surrounding Spruce Grove & Stony Plain NW ZONE................ NW of Edmonton including Morinville

f lyercity

Local shoppers no longer have to wait for their favourite flyers and inserts to arrive in their newspaper or mailbox. FlyerCity is the next generation digital flyer platform, and is a new and powerful way for online users to engage with a store’s brand and content. Users are driven to FlyerCity through widgets placed on most edmontonjournal.com pages, which scrolls through all available flyers. Once clicked, they’re taken to a dynamic and engaging showcase of local flyers. This is a great tool for large and small businesses alike.

The FlyerCity program provides advertisers with: • Another way to reach users that is new and exciting, while leveraging the strength of the Edmonton Journal brand • A digitized flyer that can also run on their site or Facebook • A mobile-optimized user experience • Standardized reporting to assess the performance of the flyer, which includes the items most viewed/clicked • Performance-based results. You set a monthly budget and will be billed on actual performance (in terms of unique engaged users)

Jessica Benoit Inserts coordinator

New mom. Displaced Newfoundlander. Calls mosquitos “nippers”.

media kit 2012

48

caring for our environment

caring for our

environment It’s our goal to do business in a way that ref lects our love of Edmonton and Alberta. The Edmonton Journal believes in using no more than we need and respecting those around us. We leave as small a footprint as we can with innovative policies at our printing plant, where we recycle waste streams from production and maintenance functions. • Newsprint waste is shredded, baled and sold to firms that recycle waste into cellulose insulation and paper products. • Aluminum printing plates and metal scrap are collected and sold to local metal recycling firms. • Lubricants, solvents and cleaning wipes are recycled. • Pallets are returned to printers, with old or damaged pallets provided to a local pallet refurbisher.

Locke Boros

Operations manager Golf addict. Handyman. Outdoorsman and environmentalist.

49

media kit 2012

Advertising manager

Sports memorabilia collector. Eric Clapton wannabe. Over-caffeinated.

2012 planning calendar

Scott Northfield

planning

calendar media kit 2012

50

twothousandtwelve

january 2012

sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

11.9%

1.8%

6.3%

9.9%

10

11

12

New Year’s Day Observed

New Year’s Day

(Statutory)

8

9

Minor Hockey Week

Orthodox Christmas

13

14

Jan 13-22

Ice on Whyte

15

16

22 Edmonton Bridal Fantasy

23

1.4%

0.8%

17

18

Jan 12-22

Year of Dragon

6.3%

9.9%

24

25

26

27

0.8%

31

Multi-market sales rep

Busy mom. Loves working with her team. Always smiling.

Coming in

february...

5.1%

Orthodox New Year

20

1.8%

Renovation Show Jan 27-29

21 Edmonton Pet Expo Jan 21-22

28

6.9% % percentage of primary income earners age 18+ in the metro Edmonton area to be paid

11.9%

Sindy Radtke-Weber

16.8%

2.0%

1.4%

30

Jan. 13-15

19

Chinese New Year

29

51

5.1%

Edmonton Motorcycle Show

journal hockey

These special tabloid reports will offer readers in-depth coverage of Edmonton’s top hockey stories, from teams at all levels. Up-to-theminute hockey news also available on edmontonjournal.com.

twothousandtwelve sunday

monday

tuesday

february2012 wednesday

thursday

friday

saturday

1

2

3

4

6.4%

10%

9

10

10.4%

5

6

7

Groundhog Day

8 Annual RV Expo & Sale

1.4%

12

13

14 St. Valentine’s Day

19

20

2.0%

0.8%

Buddhist Nirvana Day National Flag of Canada Day

15

Feb. 9 - 12

5.2%

16

Canadian Birkebeiner Ski Festival Feb. 10-11

Winefest

11

8.4%

17

18

Feb. 17-18

Silver Skate Festival Feb. 17-20

10.4%

6.4%

10%

21

22

23

24

1.4%

0.8%

5.2%

8.4%

25

Downtown Family Festival Alberta Gift Show Feb. 19-22

Family Day (Statutory)

26

27

28 2.0%

Coming in

march...

%

10.4%

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

APEGGA

A special newspaper section celebrating National Science and Engineering month in March

Coung Phan

Print plant millwright

52

twothousandtwelve sunday

monday

tuesday

march 2012

wednesday

thursday

friday

saturday

1

2

3

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Edmonton Motor Show Mar 1-4

4

5

6

7

Trends the Apparel Show

13.1%

8

Mar 8 – 12

11 Daylight Savings Time Begins

12 Commonwealth Day

18

25

19

26

1.2%

0.7%

13

14

1.8%

1.6%

20

21

1.2%

0.7%

27

28

1.8%

Robert Valpy

Digital sales specialist Hockey nut. Father of three. Goes crimson when online page views are called “hits”.

53

Coming in

april...

1.6%

International Women’s Day

Edmonton Boat & Sportsmen’s Show Mar 15 – 18

Edmonton Home & Garden Show

Mar 22 – 25

Farm & Ranch Show

Mar 29-31

Downtown Dining Week

March 2 – 11

8.8%

9

10

Mom, Pop & Tots Fair

4.6%

Mar 9 – 10

7.4%

15

16

13.1%

8.8%

22

23

4.6%

7.4%

29

30

5.6%

16.3%

edge: guide to education

17 St. Patrick’s Day

Using stories and photos, we examine all manner of educationrelated content in features throughout the year. April’s edge edition is Camps and Classes.

24

april 2012

twothousandtwelve sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

13

14

Good Friday

April Fool’s Day

8.8%

1.4%

0.8%

13.9%

9

10

11

12

8 Easter Sunday

Easter Monday

15 National Volunteer Week

16 Edmonton Kiwanis Music Festival

Apr 15 – 21

Apr 16 – May 4

22

Administrative Professionals week

23

2.0%

1.8%

6.5%

17

18

19

(Statutory)

Edmonton Log & Cottage Show Apr 13–15

19%

20

1.4%

0.8%

5.3%

8.6%

24

25

26

27

1.8%

6.5%

10.2%

21 Edmonton Woman’s Show Apr 21-22

28

Administrative Professionals Day

Apr 22 – 28

Earth Day Canada

2.0%

29

30

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

8.8%

Coming in

may...

recreation lifestyle is your complete guide to outdoor recreation. Publishing 5 times in 2012, this is a perfect opportunity to target a growing market.

Bev Gardner

Executive assistant to the Publisher and the Editor-in-chief Control freak. Golfer. Has a funny hat for every occasion.

54

twothousandtwelve sunday

monday

6

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

9.5%

0.8%

4.9%

8.0%

8

9

10

11

1.9%

1.7%

6.1%

9.5%

15

16

17

18

9.5%

0.8%

4.9%

8.0%

22

23

24

7

13

14

20

may 2012

21

12

19

25

26

St. Albert Kinsmen Rainmaker Rodeo & Exhibition May 25 – 27

Victoria Day (Statutory)

27

1.9%

28

29 International Children’s Festival

May 29–June 2

Kelly Baldock

Recruitment sales rep Blind rights advocate. Everybody’s mom. Stubborn but funny.

55

1.3%

Coming in

june...

Dream Speakers International Festival

May 30–June 2

1.7%

6.1%

30

31

0.8%

13.1%

Corporate Challenge

May 25 – June 9

9.5% % percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Target rural readers with country asides, an effective and affordable advertising medium. Published weekly, it has earned a reputation as an entertaining publication with a fiercely loyal audience.

twothousandtwelve sunday

monday

tuesday

wednesday

june 2012 thursday

friday

saturday

1

2

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

3

16.2%

4

5

6

World Environment Day

World Environment Week June 3–9

10

17

11

18

Father’s Day

24

25

Freewill Shakespeare Festival

7

8

9

NextFest 2012 June 7–17

1.9%

1.7%

6.1%

9.5%

12

13

14

15

1.3%

0.8%

5.0%

16.2%

19

20

21

1.9%

1.7%

26 1.3%

National Aboriginal Day

22

Edmonton International Jazz Festival

16

23

June 22–July 1

6.1%

9.5%

27

28

29

0.8%

5.0%

14.9%

30

June 26–July 22

Coming in

july...

edmonton indy

This is an excellent opportunity to reach racing fans, out of town visitors, and everyone looking for what is happening around Edmonton during the Edmonton Indy.

Arlene Lauer-Krueger National sales rep

Perfect party hostess. Black belt. Loves creative campaign strategizing.

56

twothousandtwelve

july 2012

sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

Silly Summer Parade Canada Day

8

15

Edmonton International Street Performers Festival

Canada Day Observed (Statutory)

9

16

July 6 – 15

11.9%

1.8%

6.3%

10

11

12

13

1.4%

0.8%

5.1%

16.8%

17

18

19

Edmonton Indy July 20 – 22

9.9%

14

20

21

A Taste of Edmonton Capital Ex Festival July 20 – 29

22

29

23

30

2.0%

1.8%

6.3%

9.9%

24

25

26

27

1.4%

0.8%

5.1%

8.3%

31

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

10.5%

Taryn Melnyk

Partnerships and projects coordinator Multi-tasking pro. Oilers fan. Dreams of being near the ocean.

57

Coming in

august...

28

edmonton journal golf pages

Every Monday from April through September, the Edmonton Journal’s Golf pages are packed with golf news and information for the casual player and the golf fanatic. With extra coverage on all five major golf tournaments during the season, a special feature will appear on the first day of the tournament.

twothousandtwelve sunday

monday

tuesday

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

august 2012

wednesday

thursday

friday

saturday

1

2

3

4 Edmonton Heritage Festival

5

6

5.5%

8.6%

8

9

10

4.5%

7.3%

16

17

13

1.2%

0.7%

14

15

Aug 9–12

11

20

1.7%

9.0%

21

22

Aug 16–26

18

Edmonton Dragon Boat Festival

Fringe Theatre Festival

19

Aug 4-6

Edmonton Folk Music Festival

Civic Holiday

12

7

9%

5.5%

Aug 17–19

23

8.6%

24

25

Edmonton Labatt Blues Festival

26

27

1.2%

0.7%

4.5%

28

29

30

1.7%

Coming in

september...

travel & loyalty

1.6%

5.5%

Aug 24–26

7.3%

31 Symphony Under the Sky

Aug 31–Sept 3

In this special supplement, the Journal puts the spotlight on interesting and “hot” travel destinations for 2012 and the latest in travel loyalty options and how, as a consumer, to maximize rewards.

15.9%

Wayne Zacharko

Multi-market sales rep

Fundraiser extraordinaire. Participant in the world’s longest soccer game.

58

twothousandtwelve sunday

monday

september 2012 tuesday

wednesday

thursday

friday

saturday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

2

3

4

5

6

7

10.4%

0.8%

5.3%

8.6%

11

12

13

14

2.0%

1.8%

6.5%

19.0%

18

19

20

8

Labour Day

(Statutory)

9

10

Grandparent’s Day

16

17

Edmonton International Film Festival

21

15

22

Sept 21 – 29

23 30 Kim Clayton National sales rep

Humane Society volunteer. Keeps calm and carries on.

59

1.4%

0.8%

5.3%

8.6%

25

26

27

28

2.0%

1.8%

6.5%

19.0%

24

Coming in

october...

off-site meeting & event planner magazine

Off-Site is a glossy magazine designed to provide Alberta companies with information on planning meetings, conferences and other business, events or activities.

29

twothousandtwelve sunday

7

october2012

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

World Teachers Day

8.6%

1.4%

0.8%

5.2%

8

9

10

11

12

2.0%

1.8%

6.4%

10.0%

17

18

19

0.8%

5.2%

8.4%

24

25

26

Thanksgiving Day

8.4%

13

Fire Prevention Week

(Statutory)

Oct 9-15

14

15

16

20

Edmonton Comedy Festival

21

8.6%

1.4%

22

23

Oct 17 – 24

United Nations Day

28

29

Coming in

november...

Edmonton Ski & Snowboard Show

2.0%

1.8%

30

31

1.4%

Halloween

canadian finals rodeo

27

6.4%

9.4%

The CFR is a world-class rodeo event that consistently sets new attendance records while attracting the best contestants and stock in the land. The Edmonton Journal will once again take readers to witness “where the west turns wild” in Edmonton.

10.0%

Oct 27–28

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Mark Suits

Assistant digital editor

Beer blogger. Mario Kart pro. Loves the Habs.

60

twothousandtwelve sunday

monday

november 2012

tuesday

wednesday

thursday

1

friday

saturday

2

3

Farm Fair International Nov 2–11

Rocky Mountain Wine & Food Festival

12.6%

4

5

6

Daylight Savings Time Ends

Nov 2-3

7.7%

7

8

9

1.6%

5.8%

9.1%

13

14

15

16

1.3%

0.7%

12.6%

7.7%

20

21

22

23

1.8%

1.6%

5.8%

9.1%

27

28

29

30

4.7%

13.9%

10

CFR

1.8%

11

12

Remembrance Day

18

19

Nov 7–11

17

24

Canada’s National Child Day

25

26

Festival of Trees

1.3%

Gina Hoffer Consumer sales coordinator

Hockey nut. Horse nut. Funny nut.

61

Coming in

december...

0.7%

Nov 29 – Dec 2

christmas gift guides

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

The Journal’s Christmas Gift Guides aim to make holiday shopping as easy as possible. As people are searching for the best gift, ensure that you are advertising in this season’s best resource for holiday ideas.

twothousandtwelve sunday

monday

december 2012

tuesday

wednesday

thursday

friday

saturday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

World AIDS Day

3 International Day of Disabled Persons

4

5

6

10.4%

2.0%

1.8%

6.4%

10.0%

10

11

12

13

14

1.4%

0.8%

5.2%

17.1%

18

19

20

21

2.0%

1.8%

6.4%

10.0%

25

26

27

28

2.2%

5.2%

8.4%

9

16

17

23

24

Christmas Eve New

30

31 Year’s Eve

“

Christmas (Statutory)

Boxing Day

(Statutory)

Whatever you have planned for 2013, the Journal will be your top resource for targeting customers and building your business.

Happy New Year!

“

2

7

8

15

22

29

John Connolly Publisher

62

advertising budget planner

Monthly Plan & Results

january

february

march

april

may

june

Total Budget Contract Line Rate Total Linage Budget Colour Budget Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Sales $ Ad Budget $ Number of Ads Number of Lines

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tips: 63

With newspaper advertising, Consistent Advertising = Familiarity = Trust = Customers. People won’t buy from you until they trust you.

media kit 2012

Planned 2012

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comments

tips:

That trust and confidence takes time to build. To be successful with newspaper advertising, you need persistence, patience and a budget to keep your newspaper advertising running.

media kit 2012

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contact us

Publisher: John Connolly Editor-in-Chief: Lucinda Chodan

advertising switchboard 780.429.5400 display advertising Phone.................... 780-429-5400 Fax.............................780-498-5602 Monday – Friday 8:30 a.m. – 5 p.m.

insert distribution The Edmonton Journal provides total market and zoned distribution for inserts and product samples in Edmonton and area. Contact your Edmonton Journal sales representative for more information.

Mail: City Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6

classif ied advertising

opinion & commentary

Classifieds Monday – Friday 9 a.m. – 5 p.m. / Closed Saturday, Sunday and Holidays Obituary Desk Monday – Friday 9 a.m. – 5:30 p.m. / Saturday 10 a.m. – 4:30 p.m. Sunday 12 noon – 4:30 p.m. / Closed Holidays

Mail.. Edmonton Journal classified P.O. Box 2421 / Edmonton, AB T5J 2S6 In Person.10006 – 101 Street, Edmonton Monday – Friday 9 a.m. – 5 p.m. / Closed Saturdays, Sundays and Holidays

e-mail. classads@edmontonjournal.com

Print plant labourer

If you have a question, suggestion or comment about our editorial pages, we invite you to write letters to the editor. A maximum of 275 words is preferred. Letters must carry a first name or two initials with surname, and an address and daytime telephone number. All letters subject to editing.

Mail.Letters Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6 Fax: 780-498-5677 e-mail.. letters@edmontonjournal.com

to get delivery of the Edmonton Journal

other departments

To inquire about service, rates or payment options.

Billing inquiries/Credit: 780-429-5119 Marketing: 780-429-5323 Newspapers in Education.: 780-429-5175

Phone: 780-498-5500 or 1-800-249-4695 Fax: 780-498-5793 Monday – Friday 6:30 a.m. – 2 p.m. / Saturday, Sunday & holidays 8 a.m. – noon

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We welcome news tips and story suggestions by mail, fax, e-mail or phone. Although we can’t promise to follow through on every suggestion, we will give each one consideration.

Phone: 780-429-5386 Fax: 780-429-5500 e-mail: city@edmontonjournal.com

Phone: 780-428-1234 Fax: 780-429-5308

Steven Burnette

to reach our newsroom

media kit 2012

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Active community volunteer. Artist. Loves going that extra mile.

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Designed by: Jun W. Lee

important dates Jan 1 Feb 13 Feb 14 Feb 18 Mar 10 Mar 17 Mar 29 Mar 31 May 12 May 20 Jun 16 Jul 1 Aug 5 Sep 2 Oct 14 Oct 31 Nov 3 Nov 11 Dec 25 Dec 26

New Year’s Day* (Stat. holiday) Ash Wednesday Valentine’s Day Family Day (Stat. holiday) Daylight Saving Time starts St. Patrick’s Day Good Friday (Stat. holiday) Easter Sunday Mother’s Day Victoria Day (Stat. holiday) Father’s Day Canada Day (Stat. holiday) Civic Holiday (Stat. holiday) Labour Day (Stat. holiday) Thanksgiving Day (Stat. holiday) Halloween Daylight Saving Time ends Remembrance Day Christmas* (Stat. holiday) Boxing Day (Stat. holiday)

* Non-publishing days

other special days Jan 7 Jan 14 Jan 27 Feb 2 Feb 10 Mar 20 Mar 24 Mar 26 Apr 1 Apr 1 June 21 July 10 Sep 4-6 Sep 22 Sep 14 Nov 28 - Dec 5 Dec 21

Ukrainian Christmas Ukrainian New Year’s International Holocaust Remembrance Day Groundhog Day Chinese New Year Spring Equinox Palm Sunday Passover Easter Monday April Fool’s Day Summer Solstice First of Ramadan Rosh Hashanah Fall Equinox Yom Kippur Hanukkah Winter Solstice

Compiled By: Kathleen Samida

Staff photography by: Bruce Edwards I Rick MacWilliam I Shaughn Butts I Larry Wong

Some photos courtesy of www.edmonton.com

A division of

10006 – 101 Street, Edmonton Edmonton, AB T5J 2S6 Phone 780-429-5400 Fax 780-498-5602

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