Dear Ad Fed Members and Friends, This year we’re celebrating another exciting year for our organization at the 41st Annual Erie ADDY Awards. The competition started out years ago as the Roosters, and then eventually transitioned to the ADDYs, but it’s always had one purpose: To recognize excellence in advertising in the Erie area. And excellence is what we continue to see from year to year. Congratulations to all of this year’s winners. And thanks for keeping Erie’s advertising industry as strong as it was four plus decades ago. Keep the fantastic work coming. Cheers, Brian Amick President, AFNWPA
Best of Show
President
Brian Amick Werkbot
Experience Edinboro TV
Past President
Regional/National TV, Single Spot
Jennifer Duda PSU - Behrend
PAPA Advertising
Co-Vice
Michelle Ellia Mercyhurst - PAC Co-Vice
Jim Welle Fox 66
judges choice
Webmaster
Kevin May
Schultz Super Store Secretary
Rayche Adiutori Linear
Treasurer
Mike Estrich
Decision Associates MeMbers:
Jane Roche MFG
TonI Malena PAPA
Jeff McCullor GoErie
Eric Brotherson Erie FCU
Mike Arnold McCarty
Edinboro University Annual Report PAPA Advertising
route 1a advertising
george mead award Jim Kraut
Heart Campaign
Eva Zeisel: The shape of life Erie Art Museum
Ad person of the year Pauline Gonda
Experience Edinboro
TV Regional/National TV, Single Spot PAPA Advertising
G Edinboro University Annual Report Annual Report, Four-color PAPA Advertising
Heart Campaign
Mixed Media Consumer, Local route 1a advertising
Eva Zeisel: The shape of life
Publication Design, Book Design Erie Art Museum
Mount Pleasant
Student, Television Joe Rupert (Student Gold ADDY)
art.edinboro.edu
Websites, Consumer HTML/Other, Services Werkbot Studios
Pennsylvania Crude Book Design Bernik Photography
Number One Heart Team
Websites, Consumer HTML/Other route1a advertising
Kanzius Cancer Research Foundation DVD In-Theatre Commercials or Slides Ferralli Studios
Here for Life
Annual Report, Four Color route 1a advertising
G 2010 Admissions Viewbook Brochure, Four Color Mercyhurst College
Elster American Meter-History Brochure Brochure, Four Color Altman-Hall Advertising
Edinboro University Viewbook Brochure, Four Color PAPA Advertising
2010 Admissions Christmas Greetings Special Event Material, Card Mercyhurst College
Hunt the Ridge
Regional/National TV, Consumer Products route1a advertising
The Journey
Television, Local, Single :30 route 1a advertising
Healing
Television, Local, Single :30 route 1a advertising
Allegheny College
Printing Excellence (4 or more colors) McCarty Printing
weird. That’s what some people might think when they hear about the unusual combinations of activities and interests that characterize most Allegheny students—combinations like pre-med, football, swing dancing and Russian. Or economics, environmental science, art history, track and drumming. We prefer to call these combinations wonderfully weird. We see them as explorations of all that students bring with them to college—all of their interests, all of their passions. In the following pages you’ll find stories of Allegheny students who illustrate just some of the unique combinations found on our campus. These students, perhaps like you, refuse to be boxed in. Learning without limitations—that’s Allegheny.
Street Track and Trail Web Banner
Online, Banners/Pop-Ups/Screensavers Engel O’Neill Advertising
S ECCA Trade Pub Ads
Consumer or Trade Publication, Four-color PAPA Advertising
Mercyhurst North East
Television, Local TV Campaign Mercyhurst College
Blue Collar Bash Poster Poster, Single Starn Marketing Group
Antlers & Anglers Sportsman’s Showcase
Special Event Material, Invitation Starn Marketing Group
Lord Corporate Calendar Brochure, Four-color fh group
2010 Admissions Acceptance Packet Product or Service Sales Presentation, Sales Kit or Product Info Sheets Mercyhurst College
Women’s Campaign
Mixed Media, Consumer, Local route 1a advertising
Roast of Bill Starn
Special Event Material, Campaign Starn Marketing Group
15th Anniversary Brochure
Advertising for Arts & Sciences Collateral, Brochure/Sales Kit Mary D’Angelo Performing Arts Center
S
FIFTEENTH ANNIVERSARY
MARY D’ANGELO PERFORMING ARTS
CENTER
2010 | 2011 SEASON
Kitchens by Paulette Website
Websites, Consumer HTML/Other, Services CyberInk, LP
Lumen Interactive Chapbook Student, Campaign Eric Perrino
smithhotdogs.com
Websites, Consumer HTML/Other, Product Werkbot Studios
hamotschoolofanesthesia.org
Websites, Consumer HTML/Other, Services Werkbot Studios
“O Christmas Tree”
Advertising Industry Self-Promotion, Cards, Invitations or Announcements Diocese of Erie
Publication Design, Magazine Design Mercyhurst College
August 2010
Mercyhurst Alumni Magazine (Aug ’10) A publication for alumni and friends of Mercyhurst College
Lake Erie Lifestyle
Publication Design, Magazine Design Erie Times-News Illustration, Single Starn Marketing Group
GET THE SCOOP
PRSRT STD US POSTAGE PAID ERIE TIMES-NEWS
WE ALL SCREAM FOR ICE CREAM
INSIDE: AUGUST 2010
CHAUTAUQUA
ENJOY THE ARTS AND ARCHITECTURE
PROGRAM GUIDE
Celebrating 15 Years Mercyhurst’s Mary D’Angelo Performing Arts Center announces best-yet
Expanding Mercyworld Erie to Eire p. 2
The Great Wall p. 6
season schedule
This is the place p. 14
Where are they now? p. 22
AUGUST 2010 lakeerielifestyle.com $3.50 US
13 | MERCYHURST MAGAZINE 1901720
Treasure Island Halloween Poster
205 W. 12th St. Erie, PA 16534
HOT STUFF
ERIE ARTIST TURNS GLASS INTO ART
the beat goes on
Now celebrating its 15th season, the Mary D’Angelo Performing Arts Center at Mercyhurst College is at the heart of the area’s cultural scene. See more on page 16
Story by John Chacona Photography courtesy of Mercyhurst College
Jazz at Lincoln Center Orchestra with Wynton Marsalis Mary D’Angelo Performing Arts Center Wed., September 29 at 7:30 p.m.
Mission of Friendship
Photography, Photo Campaign Art Becker Photography
S Experience Edinboro Microsite Online, Micro or Mini Site PAPA Advertising
Beat Beethoven 5K logo
Elements of Advertising, Logo PAPA Advertising
Experience Edinboro Campaign
Mixed Media, Consumer, Regional/National PAPA Advertising
A route 1a Christmas Stalking
Advertising Industry Self-Promotion, Campaign, Mixed Media route 1a advertising
This is the place.
Television, Local, Single :30 route 1a advertising
fh t-shirt campaign
Advertising Industry Self-Promotion, Single Medium Campaign fh group
Your Greatest Resource...
is YOU!
TruCrown
Elements of Advertising, Logo route 1a advertising
WILD Conference Program
Printing Excellence (4 or more colors) Gohrs Printing Services, Inc.
nnual
4th A
Gannon SBDC presents the
W.I.L.D. Conference
Erie Art Museum Expansion Interactive Media, Online, Micro or Mini Site CyberInk, LP - GoErie.com
Structural Adhesives Selector Guide Sales Promotion, Product or Service Sales Presentation, Sales Kit or Product Info Sheets fh group - Lord Corporation
B
Grand Opening Gala Invitation Advertising for the Arts & Sciences, Collateral Erie Art Museum
Art of the Spirit Mailer Advertising for the Arts & Sciences, Collateral Mercyhurst College
Turmoil & Triumph: The George Shultz Years Sales Promotion, Packaging Free To Choose Network Series of Brochures (Women’s Care Center) Collateral Material, Brochure, Campaign Rambaldo Gonda Media Rambaldo Gonda Media Demo Reel Industry Self Promotion, Broadcast Rambaldo Gonda Media
fh Business Cards Industry Self Promotion, Stationery Package fh Group
Women In Leadership and Development Conference Program Collateral Material, Brochure, Campaign Program Presque Isle Designs - Gannon University Small Business Development Center Marquette Savings Bank 2009 Progress Report Collateral Material, Annual Report, Four-color Engel O’Neill Advertising Creating Solutions to Your Most Difficult Challenges, Lord Corporation Consumer or Trade Pub. Full Page, Four-color fh group - Lord Corporation ‘O Christmas Tree’ Collateral Material, Special Event Material, Card Diocese of Erie - Faith Magazine
Lumen Interactive Chapbook Student, Annual Report., Less than four-color Eric Perrino
Extending Holiday Card Collateral Material, Special Event Material, Card Engel O’Neill Advertising Infrastructure Engineering, Inc.
30-2-60-N3 Packaging Industry Self Promotion, Packaging, CD, DVD, or VHS fh group - EagleBurgmann
Catholic Charities Ball Invitation Collateral Material, Special Event Material, Invitation Diocese of Erie
Burns Manufacturing Catalog Sales Promotion, Product or Service Sales Presentation, Catalog PAPA Advertising - Burns Manufacturing
Bishop Trautman Walks Presque Isle Collateral Material, Publication Design, Editorial Spread or Feature Diocese of Erie
Flagship Niagara: “Lost” :30 Television, Local, Single :30 LINEAR_LLC Kanzius Cancer ‘Conor’ TV Television, Regional/National, Consumer Services Ferralli Studios KIA Lady Campaign Television, Local TV Campaign Rambaldo Gonda Media - New Motors Gannon University “Believe” Television, Local TV Campaign LINEAR_LLC - Gannon University 2010 High School Football Preview Show Television, TV Self-Promotion, Single JET TV/FOX 66/YourErie.com - JET TV Marquette Savings Bank True Hometown Bank Campaign Newspaper, Campaign, Color Engel O’Neill Advertising Phil - Up Teaser Television, Local, Single :30 Rambaldo Gonda Media - Country Fair LECOM Institute for Successful Aging Television, Local, Single :30 Ferralli Studios Ballerina Television, Local, Single :30 route 1a advertising Saint Vincent Health System
The marketing, advertising and communications industry is constantly changing and continually re-inventing itself. Which is why in 2008, after more than six decades of accomplishments and traditions focused on creativity, public service, and professional and personal relationships, the Erie Advertising Club became the Advertising Federation of Northwest Pennsylvania. As the AFNWPA, our goal is to maintain a forum where advertising, marketing and business professionals can improve their skills, network, exchange ideas, recognize outstanding achievements, and ultimately build a stronger business community throughout Erie and the region. We welcome members from all over the northwest Pennsylvania region to take advantage of our professional and educational development seminars, community education and service projects, as well as social networking and professional recognition events. We’re constantly striving to improve our existing programs and add new ones to meet the changing needs of the local advertising industry.
Professional Education and Development
Throughout the year, we host events and speakers designed to enhance your professional knowledge and skills and give you an edge to stay competitive in this constantly evolving industry. In recent years, members have enjoyed educational events such as a three-day Adobe Photoshop workshop, speakers on expanding creativity and on-site tours of related industries. To encourage and support college students studying to enter the advertising field and related areas, we assist area colleges and universities in the formation of college chapters of the organizations with benefits such as reduced membership and admission fees to Ad Fed speakers and educational events. Annually, the organization encourages outstanding students majoring in advertising/marketing related fields by sponsoring a scholarship competition.
Social Events and Professional Connections
Professional Recognition
The culmination of the Ad Fed’s yearly agenda is the announcement of the exciting ADDY® Awards competition. The ADDY Awards recognize the outstanding advertising and marketing work of area professionals in all media and genre. Ad Fed members, as affiliate members of the American Advertising Association, are also eligible to compete at the AAF district and national level competitions.
If you are not a current member, join us.
Whether you’re an advertising executive, marketing manager, or business owner, membership in the Advertising Federation of NWPA (AFNWPA) will connect you to other industry professionals to build your social network and get in on the latest trends in technology, creativity, and marketing. Not only will you be part of an organization that impacts the future of advertising in the region, but through our affiliation with the American Advertising Federation, you’ll be a part of the industry on a national level. Visit afnwpa.org to join.
Despite our educational offerings, we’re not all work and no play. We recognize that good fellowship and fun are important resources for the creative business that our members are about, and the Ad Fed provides abundant opportunities for socializing and networking within the professional community. Last year, we’re introduced monthly happy hours that we’ve dubbed, “Creative Juices,” and also will offer luncheons, dinners, evening meetings and other outings.
Many thanks for printing the program