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publisher’s note

Corporate Social Responsibility: Why It Matters And How It Can Increase Brand Value Moving in towards principles

Rajesh Tiwari Publisher rt@iccsr.org

CSR plays a role in the overall perception of a company, across emotional differentiating drivers such as a sense of trust, integrity, and contributing to a good cause

We stumbled upon an article published in Straightline as WhitePaper by Emila Skrinar and it was interesting to note that according to Henry David Thoreau, “Goodness is the only investment that never fails.” Many global brands demonstrate that they take these words seriously. They are also running their businesses more efficiently and sustainably -developing better, smarter business practices that show their concern for shareholders as well as their own communities. Corporate Social Responsibility (CSR) can be a broad umbrella that includes many activities such as community volunteer work, carbon footprint reduction or improvement, enforcement of a high standard of ethics, and a focus on quality of life improvement programs for employees and their families. The benefits of CSR’s impact are several. CSR positively impacts customers and employees, lifting and enhancing existing performance on traditional reputation drivers such as perception, performance, fairness, products, services, and innovation. Secondly, CSR lifts drivers for the owners and shareholders, who have recognized that CSR leads to better, smarter business. Thirdly, CSR attracts top tier talent by increasing positive brand perception, and it builds long lasting roots in local and regional communities, further improving the organic talent pool.

Why CSR matters to your brand A Reputation Institute study discovered that “people’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of the products.” The study analyzed seven dimensions of corporate reputation including:

workplace, governance, citizenship, financial performance, leadership, products and services, and innovation. Three of the seven reputation dimensions – workplace, governance and citizenship – fall into the CSR category. By that measure, forty-two percent (42%) of people’s perception of a company is based on their view of the firm’s CSR practices. Accordingly the perception of a firm’s CSR activity accounts for twenty-five percent (25%)of people’s overall opinion on doing business with that company.

CSR: Moving consumers from talk to purchase While we cannot definitively say that CSR is always a direct driver of revenue, it positively influences other important performance metrics – perception, preference and premium price.

Perception CSR plays a role in the overall perception of a company, across emotional differentiating drivers such as a sense of trust, integrity, and contributing to a good cause. Surveyed on their relative perception of social factors (i.e. workplace environment, governance, and citizenship) the general public tends to favor companies in consumer-oriented sectors that practice CSR. This means that there is certainly a B2C value-proposition to be made by CSR. People may not necessarily act indirect response to CSR initiatives, but CSR can influence Public perception of companies as compared to their competitors and other industries. People want to feel good about what they buy, and behaving in an environmentally sustainable way often creates a halo effect around all purchases from a socially responsible Company.

December 2015 | CSR Today | 3


Contents 20 cover story

december 2015 | vol. 03 | issue 05 Printer and Publisher: Rajesh Tiwari EDITORIAL Consulting Editor: M Bose INDIAN CENTRE FOR CSR ADVISORY BOARD Pankaj Pachauri, Ted McFarland, Mag. Martin Neureiter, Chandir Gidwani, Lou Altman, Kingshuk Nag, Toby Webb, Anil Bajpai, Nikos Avlonas, Rajesh Tiwari, Satish Jha, Amit Chatterjee, Jitendra Bhargava, Namita Vikas, Dinesh N. Awasthi, Kapil Dev, Dr. Kamal Kant Dwivedi, Sanjiv Kaura, Suhel Seth PRODUCTION, CIRCULATION AND LOGISTICS Hardik C HEAD OFFICE CSR Today 104, Nirman Kendra, Dr.E Moses road Mahalaxmi Estate, Mumbai -400011 Tel: +91 22 249 03078 / 03082 / 55260 Email: editor@csrtoday.net Website: www.iccsr.org REGIONAL OFFICES NEW DELHI Regional Director: V Chopra Assistant Vice President: Dr. Rupal Tyagi

CSR LEADERSHIP

14 Grow-Trees.com And Vodafone India Plant 200,000 Trees Over 16 U.s. Giving Roars Back... But With Corporate Giving It’s More Like A Meow 18 Billion Beats Relaunched

csr society

22 Lighthouses: The New Avenue Of Tourism 24 ‘Dragon Water’ Could Power The Planet 25 Axis Mf Urges Parents To Do Homework On The Occasion Of Children’s Day 26 You Don’t Have To Quit Your Job To Become A Corporate Philanthropist

NGO WATCH

30 A To Z Of Matheran Documented

sustainability

32 China’s Bottled Water Industry To Exploit Asia’s Water Tower 36 Eight More Birds From India Added To Iucn Red List 38 Msmes Charter Growth Flight 42 Brace Yourself: Hope Is Taking The Upper Hand

REGULARS

03 Publisher’s note 05 CSR News 43 Csr Placements

MUMBAI Sr. Vice President: Nilesh Narendra Jagad Vice President: Chaitali Chatterjee Circulation: C.R. Tiwari Printed, Published and Edited by Rajesh Tiwari on behalf of Indian Centre For Corporate Social Resposibility, Printed at The Pack-Age, 196-I, Katrak Compound, J.s.s. road, Gaiwadi, Girgaon, Mumbai - 400 004 and Published from Indian Centre For Corporate Social Resposibility, 106/A, Nirman Kendra, Plot No.3, Dr. E. Morses Road, Mahalaxmi Estate, Mahalaxmi, Mumbai 400 011. Editor: Rajesh Tiwari

Disclaimer The publisher, authors and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent. The publisher, contributors, editors and related parties are not responsible in any way for the actions or results taken by any person, organisation or any party on basis of reading information, stories or contributions in this publication, website or related product. Reasonable care is taken to ensure that CSR Today articles and other information on the web site are up-to-date and accurate as possible, as of the time of publication, but no responsibility can be taken by CSR Today for any errors or omissions contained herein.


CSR News

Tata Trusts And Harvard University’s South Asia Institute Collaborate To Create Social And Economic Empowerment In India

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ata Trusts and Harvard University South Asia Institute (SAI) have embarked on a new collaborative journey in knowledge creation and capacity building for social and economic empowerment in India. The 18-month research project titled, ‘Livelihood Creation in India through Social Entrepreneurship and Skill Development’ is the first step in this direction. The project will focus on three key areas including rural livelihood creation (emphasis on the handicrafts and handloom sectors); educational, social and economic empowerment of women; and science and technology-based interventions for poverty alleviation. With field visits scheduled to begin in October 2015, the project will bring together diverse knowledge bases that will contribute to India’s development goals. The purpose of the project will be achieved through research with over 150 institutions across 15 states of India, 5 workshops with 100 participating NGOs, and 20 webinars involving Harvard faculty and subject experts from India. SAI-published literature and cases from this project will serve as a resource for Indian institutions and government bodies. These will be made available on the SAI website atsouthasiainstitute. harvard.edu. A key component of the project is the opportunity for budding social entrepreneurs and institutions in India to apply for social innovation grants totalling INR 50 lakhs that will spur interventions and scale up existing initiatives resulting in greater impact in select geographies.

Emphasizing the relevance of this collaboration, R. Venkataramanan, Executive Trustee, Tata Trusts said, “Under this collaboration with Harvard University’s South Asia Institute, we will develop entrepreneurship opportunities that will help provide sustainable prosperity to the local communities. This approach combined with Tata Trusts philanthropic vision will help narrow down the existing gap between the demand and supply of skilled labour.” “The long-term objective of the collaboration is to combine India’s and Harvard’s knowledge resources to benefit the disadvantaged sections of society. Management thinkers, legal scholars, scientists, technologists, human development and public policy experts from Harvard will partner with government and academic institutions, NGOs, civil society organizations and philanthropic foundations in India. Harvard will work with these change agents and seek out ways to add value to the work they are doing,” said Tarun Khanna, Director, SAI. The Tata Trusts are among India’s oldest, non-sectarian philanthropic organizations that work in several areas of community development. Tata Trusts seek to be catalysts in development through giving grants to institutions and executing large projects in the areas of Natural Resources Management, Rural Livelihoods, Urban Livelihoods & Poverty, Education, Enhancing Civil Society and Governance, Health and Arts and Culture. Over the last many decades, the Tata Trusts have facilitated various development

projects in the areas of skill development, women’s empowerment, technology and education. The skill development project led to improved employment and entrepreneurship opportunities for the youth. It has supported organizations that cater to this area through creation of a residential course model based on a comprehensive package of activities. These include completion of secondary education, life skills, vocational training and personality development. Founded in 2003 to further Harvard University’s engagement with South Asia, SAI is a university-wide research institute. SAI connects faculty and students with regional partners and advances interdisciplinary scholarship on South Asia. Over the past decade, SAI has built an extensive network of stakeholders, significantly impacting social entrepreneurship and livelihood creation in the region. SAI’s network includes over 1,700 Harvard alumni from across various disciplines who lead organizations in the public and private sectors in India, and over 150 faculty members who focus their cutting-edge research and teaching on issues directly related to South Asia. This project is led by Tarun Khanna, Director, Harvard University South Asia Institute; Jorge Paulo Lemann Professor, Harvard Business School; and Chairman, NITI Aayog Expert Committee on Innovation and Entrepreneurship, Government of India. Shashank Shah, Postdoctoral Fellow, Harvard University South Asia Institute; and Visiting Scholar, Harvard Business School will serve as the Project Director. December 2015 | CSR Today | 5


CSR leadership

Grow-Trees.com And Vodafone India Plant 200,000 Trees Over www.grow-trees.com gives companies and individuals the ability to plant trees from their computer to welcome new customers, celebrate birthdays, anniversaries, festivalsor special occasions. Companies and individuals can send a personalized e-Tree Certificate with their message and logo or personal photograph.

V

odafone India, one of India’s leading telecom service providers and Grow-Trees.com, the exclusive Indian Planting Partner for United Nation’s Environment Program’s Billion Tree Campaign, today announced the successful completion of Phase 1 and 2 of their joint project to improve the wildlife corridor between Kanha Pench wildlife reserves by planting 200,000 trees on 200 hectares of forest land. 14 | CSR Today | December 2015

Launched in August 2014, this project will by next year have a total of 300,000 trees planted over 300 hectares of forest land between Kanha Tiger Sanctuary in Madhya Pradesh and Pench in Maharashtra. In phase 1, 100,000 saplings were planted near Rata village last year and in phase 2, another 100,000 saplings were planted near Devdara village earlier this year. Both the villages are located in Mandla district.

The successful completion of Phase 1 and 2 was formally announced by Manish Kumar, Business Head – Madhya Pradesh & Chhattisgarh, Vodafone India and Bikrant Tiwary, CEO, Grow-Trees.com, at a special press meet organised in Jabalpur recently. Sharing details about Vodafone’s support to the project, Manish Kumar – Business Head, MPCG, Vodafone India, said, “Vodafone India is committed to supporting sustainable initiatives that benefit all – the organisation, the community and the environment. Madhya Pradesh is endowed with rich and diverse forest resources. With 9 national parks and 25 wildlife sanctuaries, almost 25% of the state is covered with forests. With this initiative, we are able to add to its green cover, support the conservation of its flora and fauna and facilitate habitat connectivity in tiger breeding areas. In addition, we will also create livelihood opportunities for local communities, enable reforestation and offset carbon footprint generated by our offices every year for 3-years.” This project will create about 25,000 workdays of direct jobs mainly for women and tribals inhabiting the area in addition to supporting several allied livelihood generating activities such as farming, fruit and hon-


cover story

Seven Questions That Will Shape The Future Of Sustainability Here’s our current list, which covers climate change, European turmoil, gender empowerment, manufacturing, citizens and better scaling of innovations by david bent

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t’s a challenge for everyone: Where should I focus my effort? What’s worth trying now, and what do I need to prepare for? To answer these questions, you need to be scanning what’s changing in the world. Here at Forum for the Future, we’re just concluding our annual scanning cycle. Our Futures Centre, based in Singapore, scans what people are talking about, what they are innovating and what is being financed on sustainability solutions. We feed in our experiences with leading companies around the world. And we take a view – part analysis, part instinct – on what will be more important on sustainable business the next two years. Here’s our current list, which covers climate change, European turmoil, gender empowerment, manufacturing, citizens and better scaling of innovations. Each trend also includes a question for your business.

What do you think?

1

Sustainable Development Goals: the new framing device? The SDGs were announced only late in the year but the difference is noticeable. Unlike the Millennium Development Goals, the

20 | CSR Today | December 2015

SDGs are universal and every country is required to say how they will meet the goals. There’s no guarantee, but we expect the SDGs will be the new framing device. At first, leaders will be expected to say how their sustainability plans align with the SDGs. Then people will realize that business-as-usual will not be enough. Your key question now: How is your business transforming markets so the SDGs are met?

2

Extreme climate change more likely Climate science keeps getting more certain that impacts will be more severe than earlier projections suggested.

At the time of writing, the COP21 United Nations climate talks are just over a month away. The rumors are of a global deal that is a step forward, but still well short of keeping warming below 2 degrees Celsius since pre-industrial levels. The best we can hope for is a deal which is a stepping stone to the deal that we really need. There is some good news, however. A renewables revolution is underway, with an 80 percent drop in price of solar PV in the last five years. Elon Musk is making energy storage sexy. Community energy projects are making disturbed renewables a reality in pockets. Even so, it’s likely people will start concluding it’s too little, too late. We can expect talk of geoengineering and carbon capture and storage to rise, along with positioning gas as a bridging technology (something we fear will slow diffusion on the renewable technologies we need). Your key questions now: How would you have to transform your business strategy for extreme climate change? How are you riding the energy transformation?


Presents

IICA Certificate Programme in CSR A Program Recognised by Govt. of India offering an opportunity to gain expertise in the field of CSR

CSR: The new game changer

• CSR and Sustainability are the new buzz word in the industry and are the most emerging career areas in the world. • Revision in the Companies Act 2013 mandates 2% spend on CSR (for certain companies • 14,400+ companies qualifying in India • About Rs. 20,000 crore available for CSR Spend • Need for Capable Implementation Agencies & Impactful Projects • About one-third spending in FY 14-15. Spending likely to increase many folds from Year 2

Benefits of IICA - ICP program

• Certificate from Indian Institute of Corporate Affairs (Ministry of Corporate Affairs, Govt. of India). Convocation @ IICA, Manesar • 9 months (36 weeks) intensive online course module with regular assessment. • Covers Theoretical & Practical CSR • Interaction with leading CSR Experts from Industry & Academia • Case-studies across development sectors under Schedule VII • 360˚ view of CSR as per new law • CSR Strategy & Policy formulation • Online Course module with contact classes (2-3 hours per week) • Course Material delivered thru Learning Management System • 3 weeks of Corporate Attachment at Leading Companies (CSR Policy, Process & Reporting) • 12 weeks of NGO Project work ( CSR Implementation, Monitoring & Evaluation) • 3 days of Placement Facilitation at IICA Campus, Manesar


Fees & Eligibility Structure Individual Applicants in India

Sponsored Applications

Admissions Criteria

1. Graduates in any discipline with min. 45% marks in aggregate from a recognized university. 2. Success in the Online Entrance Test. (sponsored candidates are exempted from Entrance Test)

Registration Fee

Rs 2850 (includes 14% Service Tax)

Course Fee

Rs 1,14,000 Rs 1,71,000 (including Service Tax) (including Service Tax) (50% payable by 24/12/15, (100% payable by 02/12/15) 25% payable by 21/01/16 and 25% payable by 16/02/16)

Rs 3990 (includes 14% Service Tax)

Registration & Course Fees to be payable by Demand Draft in favour of ‘Indian Institute of Corporate Affairs payable at Delhi’

Important dates & communication • • • •

Last Date for depositing Registration Fees is Friday 20th November 2015. Online Entrance Examination : Sunday 13th December 2015 Commencement of the ICP Course : Friday 1st January 2016 Applicants need to write their Name, Address and Contact No. on the reverse of the Demand Draft • The Demand Draft needs to be sent via Courier/Registered Post/Speed Post at any of the following Addresses: Indian Centre for CSR, C- 53, Greater Kailash Colony, Lalkothi, Tonk Road, Jaipur – 302015, Rajasthan Mumbai Address : Indian Centre for CSR, Nirman Kendra, Dr. E. Moses Road, Mahalaxmi Estate, Mumbai - 400011

• Post Receipt of the Registration Fees, applicants would be guided on further process of filling Registration form, etc. • Helpdesk: nt@iccsr.org OR rajat@iccsr.org OR ea@iccsr.org • Helpline: +91-9549540505/9549549789 022- 24903078 (for Mumbai)


CSR Society

Lighthouses: The New Avenue Of Tourism India has 189 Lighthouses dotting its vast coast line of 7,517 kms, including the Andaman and Nicobar Islands in the Bay of Bengal and Lakshadweep Islands in the Arabian Sea - and the government has decided to develop some of these as tourist spots - giving scope to corporates to channelise CSR funds for a purpose that has a broad perspective encompassing history, heritage, culture, nature and so on.

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ighthouses, over the period were providing necessary aid to navigation for mariners now they would be developed as tourist destinations as add on feature. To tap the scenic and serene surrounding and the rich maritime heritage, the Ministry of Shipping decided to develop 78 lighthouses across the country for attracting tourists. India has 189 Lighthouses dotting its vast coast line of 7517 Kms, including the Andaman and Nicobar Islands in the Bay of Bengal and Lakshadweep Islands in the Arabian Sea. The Directorate General of Lighthouses and Lightships has successfully developed 4 lighthouses as tourist attraction centers at Madras and Mahabalipuram Lighthouses in Tamil Nadu & the Alleppy and Cannanore Lighthouses in Kerala, which has been getting substantial tourist footfall. It is proposed to promote the Lighthouses across India as tourism destinations and means of promoting Lighthouse Tourism in India with the objective of developing the existing Lighthouses and its surrounding areas into a unique tourism destination. This development is proposed to be done in Public Private Partnership mode.

22 | CSR Today | December 2015

Chennai Lighthouse

The Ministry of Shipping, with DGLL, has drawn up an ambitious programme for developing tourism in at 78 Lighthouses in the first phase under Public Private Partnership (PPP). The 78 Lighthouses identified are in Gujarat, Maharashtra, Goa, Karnataka, Kerala, Lakshadweep, Tamil Nadu, Puducherry, Andhra Pradesh, Odisha, West Bengal and Andaman and Nicobar Islands.

“The land adjacent to these lighthouses would have hotels, resorts, viewing gallery, maritime museums and heritage museums, adventure sports facilities, thematic restaurants, souvenir shops, LASER shows, spa & rejuvenation centers, amphitheaters and allied tourism facilities to attract the tourists, subject to viability and necessary clearances,” according to Capt A M Surej, Director General of Lighthouses and Lightships. The DGLL has already invited Request for Qualifications (RFQ) from prospective and potential developers for eight lighthouses at Aguada (Goa), Chandrabhaga (Odisha), Mahabalipuram, Kanya Kumari and Muttom (Tamil Nadu), Kadalur Point (Thikkodi, Kerela), Kanhoji Angre and Sunk Rock (Maharashtra) and Minicoy (Lakshadweep). An Expression of Interest (EOI) has also been issued by DGLL for another 70 lighthouses. To invoke greater interest of public and private players, the Ministry of Shipping has organized three Road shows at Kochi, Vizag and Chennai. “All over the world lighthouses enthrall tourists with their scenic and serene surroundings and rich maritime heritage. In India there is a vast tourism potential, which has largely remained untapped”, said the


NGO Watch

A To Z Of Matheran Documented The nature, flora and fauna, hills, heritage, its mini train, life and people of the famous hill station ofMatheran in Maharashtra has been documented by three nature enthusiasts – with exact GPS locations

Mini train on Panorama point

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atheran is one of the famous spots for tourists and adventurers – but for the first time – a group of Mumbai-based youths have documented what can be described the A to Z of this hill station. 30 | CSR Today | December 2015

Located 108 kms away from downtown Mumbai and 120 kms away from Pune and at a height of 2,570 feet – in the Karjat tehsil of Raigad district, it is the smallest hill station of India. Matheran, which means “forest on the forehead” is an eco-sensitive region, declared by the Ministry of Environ-

ment and Forest of Government of India – and is Asia’s only automobile-free hill station. One can do a lot of things here – walk, trek, do some mountaineering and rock climbing, valley crossing, night trails, bird watching and so on. It took Rainbow Adventures – a group for nature education and conservation – more than a year to document Matheran. They have come out with a book ‘Matheran: A Practical Guide’. “There are some books about Matheran, but this is for the first time we have come out with a complete book. It has its history, geography, wildlife, heritage, market places, its people and so on,” says Yogesh Chavan, who is an acupressure therapist and yoga trainer. Chavan along with Shailendra Patil and Sunil Patil, who also run a website – www.rainbowgroups.com. “The book or the guide helps anyone in successfully plan and execute trip to Matheran, enabling them to distribute time well between sightseeing, travel, shopping, eating and resting,” he said, adding that the guide has been planned in such a way that it caters to every segment – be it a common


Sustainability

China’s Bottled Water Industry To Exploit Asia’s Water Tower The Tibet government wants massive expansion of the bottled water industry by tapping the Himalayan glaciers, but the environmental stakes are high.

The Qinghai-Tibet Plateau – known as Asia’s water tower – is the source of the continent’s major rivers that provide a lifeline for China and other parts of Asia

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ibet wants to bottle up much more of the region’s water resources, despite shrinking glaciers and the impact that exploitation of precious resources would have on neighbouring countries. This week the Tibet Autonomous Region’s government released a 10-year plan to encourage the massive expansion of the

32 | CSR Today | December 2015

bottled water industry in the ecologically fragile region. The target is to build 5 million cubic metres of bottled water production capacity by 2020. Since Tibet produced 153,000 cubic metres of water in 2014, according to Xinhua – this is indeed a huge jump. Water in Tibet is abundant and so much cheaper than in other parts of China. Water

bottled upstream among snow-capped peaks is also perceived as pure, commanding a premium. This has led to a huge influx of companies hoping to cash in on the region’s water resources. Though it only makes up a very small proportion of China’s annual bottled water production, such premium water is seen as the new point of growth for the country’s booming bottled water industry. But tapping glaciers will come at a huge cost to Tibet’s fragile environment, warned China Water Risk’s recent report “Bottled Water in China – Boom or Bust?”. The Qinghai-Tibet Plateau – known as Asia’s water tower – is the source of the continent’s major rivers that provide a lifeline for China and other parts of Asia. In the last two decades, China has become the world’s largest bottled water consumer and a major producer. However, with per capita consumption 19 per cent lower than global average, the market is expected to continue to boom. Even if China reaches the consumption level of Hong Kong, the market scale would be four times larger than today’s. In 2012, China produced 55.6 million cubic metres of packaged water. In the light of President Xi Jinping’s desire to build an “Ecological Civilization”,


csr Placements

I

India’s Leading Job Portal

ndian Centre of CSR in association with TimesJobs bring you the most sort after job opportunities in the field of Corporate Social Responsibility. TimesJobs.com, the fastest growing and most innovative Indian online recruitment portal, was born with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available. Today TimesJobs.com, has achieved the distinction of becoming India’s No.1 recruitment portal, with the largest number of active jobseekers and a database of over 10 million candidates and over 20,000 new Company: Suryoday Micro Finance Pvt Ltd Job ID: 55612776 Designation: Head Corporate Social Responsibility • Experience: 10 to 15 yrs • Salary: As per Industry Standards • Location: Navi Mumbai • Key Skills: Good communication Heading the team Corporate Social Responsibility activities Program Management customer service • Job Function: Top Management • Specialization: Operations / Customer Care • Qualification: MBA / PGDM / Any Graduate

Job Description • Corporate Social Responsibility activities & sustainability plans • Conceptualizing the CSR program (Community Outreach)

resumes added every day, it offer one of the largest database of active jobseekers in India today. Its focus is to ensure your skills are showcased and matched suitably with the HR requirements of employers from diverse industries including the field of Corporate Social Responsibility. In a very short span TimesJob’s concentrated approach has made it the blue-eyed boy of recruiters and aspirants alike. You can apply for the below listed jobs on www. timesjobs.com by typing the Job ID in the search window, alternatively you could also search categorywise to find many more opportunities in CSR.

• Heading the team and responsible for team recruitment • Productive and progressive expansion of the program • Quantitative Needs Based Program Management and Impact Assessment Study Management • Develop & implement process changes & better customer service based on collated market intelligence on competition/ business trends • Develop & implement process changes to level up with the standard industry Social Performance Markers • Initiate short programs to improve Individual Employee Development • Budget management and liaison. • Grant applications, management and subsequent project execution • Extensive Traveling 10+ Years experience and in-depth understanding and experience of the non-profit sector, specifically on fund

• • •

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raising, program implementation, impact measurement, charity governance etc. and in managing teams. Competencies / Skills Essential: Excellent oral and written communications skills A keen understanding of developments in Sustainability strategies and CSR, including knowledge of reporting and impact measurement methodologies, engagement and outreach Ability to work in a collaborative, multidisciplinary, environment (demonstrating patience, tenacity and grace under pressure) Detail oriented, with strong organizational, analytical and problem solving skills A highly organized self-starter; independent and self-directed Desired Ability to effectively represent the organization at various public and social forums.

December 2015 | CSR Today | 43


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