EXECUTIVE SUMMARY
Economic Opportunity + Creative Mindset + Quality of Place = More Knowledge Workers
T
his report makes some assumptions. It assumes Fresno would like to retain, attract, develop, and support more knowledge workers and creative professionals. New trends in economic and civic development connect positive and sustained growth to the activities of knowledge workers. The goal of this report is to stimulate thinking of civic leaders
in the City of Fresno to develop a place where creative professionals and knowledge workers will choose as their home. This report also assumes that change is needed and wanted; otherwise there is no need to do a report. For Fresno to retain, attract, develop, and support creative professionals and knowledge workers, there must be changes. The good news is that the change is simple; to start we only have to change our minds.
Methodology The Mayor’s Creative Economy Council (CEC) is an advisory group made up of volunteers who were requested to develop recommendations for Mayor Alan Autry and the City of Fresno on how to retain, attract, develop, and support creative professionals.