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FCASH has four key areas of focus in support of the Fresno Cultural Plan: 1. Promote Economic Development – To begin, we will prove our local impact on the economy and job creation by conducting an economic survey to collect the data to support our case. 2. Promote the Arts - Then, we’ll need to tell our story. FCASH will work with other arts organizations to create a unified, consistent message for promoting the cultural arts sector. A marketing plan and some initial brainstorming are in the works. The ultimate goal is to build awareness and audiences for cultural arts organizations. 3. Advocate for the Arts - And, we’ll work with the Fresno Arts Council to advocate for the arts when issues arise. Working together, we’ll become a powerful voice with connections to many of the influentials in our communities. 4. S trengthen the Cultural Sector – All of this will help strengthen our members and in turn, strengthen cultural arts expressions in our community. Additionally, FCASH holds weekly meetings to cultivate collaborations and provide insight into our area, the services available and professional development training.
H ow are we going to get there? • Through strategic alliances, e.g. Fresno Arts Council, Creative Fresno, City of Fresno, Fresno County, collaborations among our members • We have to have a sustainable model to fuel the organization and effort • Being organized, strategic and bold
Who can help us? • City of Fresno and here’s how: City should fundamentally support the notion that Fresno is a great place to live and that the arts contributes significantly to our quality of life City should fully understand the social, economic, educational, and cultural impact the arts makes on a community City should actively listen and take seriously the role of the arts in supporting economic growth once the story is proven and shared City should continue to “think big,” while adopting and demanding a standard of excellence from its non-profits
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