Arabian Travel Market 2023 - Official Show Daily - Day 3

WHERE THRILLS HAPPEN

WHERE HERITAGE HAPPENS

Gaining altitude

As Saudi Arabia’s tourism proposition continues its rapid ascent, SAUDIA prepares to meet the robust demand with an all-new business class experience that will soon be rolled out on the airline’s fleet of Airbus A321 XLR aircraft

Aviation embraces greener future

Sustainability in the aviation industry took the spotlight on day two of ATM. During the thought-provoking session titled ‘The Net-Zero Future of the Aviation Industry’, experts, including Brian Moran, Vice President of Global Sustainability Policy and Partnerships at Boeing, Yvonne Moynihan, Chief Corporate and ESG Officer at Wizz Air, and Dave Rouse, Chief Executive Officer at CarbonClick, came together to discuss the actions required to implement sustainable operations and future-proof the air travel industry.

Over the last two years, there has been a resurgence in air travel. However, flying leaves a large footprint. But today, considerable efforts are being taken by the industry to get to net zero.

Moran shared that Boeing, as an aircraft manufacturer, has been on the sustainability journey for several years and focuses on four strategies for decarbonisation.

These include fleet renewal with the latest generation aircraft that are quieter and more fuel efficient than their predecessors. This is followed by operational efficiency to ensure limited waste of fuel and time circling around airports and antiquated infrastructure. This can be achieved through digital capabilities inherent in airplanes to fly more efficiently.

The third, and, he stressed, the most important strategy for the midterm is using sustainable aviation fuels (SAF). The fourth strategy focuses

on investing in tomorrow’s planes, which will make aviation safer and more sustainable.

He said: “Currently, we are testing 100 per cent SAF fuel gauge on the 777-200ER ecoDemonstrator to ensure that the fuel system is compatible with 100 per cent SAF-blend. We made the commitment that, by 2030, all of our planes will be 100 per cent SAF compatible, so we are working hard to achieve that goal.”

Moran added that, at present, there are around 24,000 airplanes in the sky and that number is going to double in the next 20 years. So, one of the significant challenges will revolve around decarbonising those to achieve Boeing’s goal of reaching net zero by 2050.

On the other hand, as an ultra-low-cost carrier, Moynihan highlighted that Wizz Air inherently has a sustainable business model and shed light on the company’s strategies.

She said: “We have been quite successful because we have embedded sustainability in our business strategy, operations and processes.

We are one of the fastestgrowing airlines in Europe, but, at the same time, we also managed to have the lowest emission intensity per passenger. Our Airbus A321neo aircraft’s new generation engines offer significant environmental benefits, making us the airline with the smallest environmental footprint per passenger. It has enabled us to decrease our emissions in the last year by 15 per cent.

“For the long term, we are looking to invest in hydrogen aircraft and are exploring what we can do in relation to SAF.”

During the pandemic, Wizz Air painted a success story by growing 160 per cent. When asked if this growth increased its carbon footprint, Moynihan said: “We are laser-focused on the technologies available to us and investing in them to accelerate decarbonisation. So, we have had to race to decarbonise faster than our growth. And so far, it’s working.”

Another often-discussed topic is offsetting, and Rouse shared that airlines today are increasingly incorporating it into their sustainability strategies. Whether through loyalty programmes or matching dollar for dollar with the customers, offsetting is helping airlines build loyalty and brand equity. However, travellers can be sceptical, so it is essential to build transparency throughout the process.

He said: “A good example is Etihad Airways, who wanted to instantly offer a real tangible impact of offsetting to their customers. As part of their programme, if you are offsetting through their loyalty points store, you get an instant track and trace receipt from the organisation you have donated to showing that they have received that money from Etihad and are deploying the funds for the project you have chosen to give back to. That makes a tangible difference to those customers who would decide to book with Etihad next time.”

ATM 2023 session: The Net-Zero Future of the Aviation Industry

Visit Barbados partners with dnata to attract GCC travellers

HyperSpace announces House of Hype

HyperSpace, the developers behind AYA, an immersive experience park, will open House of Hype at the end of 2023. The new attraction was announced ahead of the company’s participation in ATM, with visitors able to learn more about the venue during this year’s show.

Visit Barbados, the official tourism authority of the Caribbean island, has partnered with Dubai-based dnata to attract GCC travellers.

This year marks the country’s debut showcase at ATM. Renowned for its beaches and its capital Bridgetown –a UNESCO World Heritage Site – the highlights of the island are on display at the Visit Barbados stand at ATM.

The country’s Minister of Tourism and International Transport, Hon. Ian

Gooding-Edghill, said: “For Barbados, the GCC represents a largely untapped source market. Visitors from this region have a high propensity to travel and are keen on exploring new destinations with sophisticated experiences, rich cultures and adventurous activities. Barbados presents an alluring long-haul holiday destination, from our first-class resort and villa products, enviable position as the ‘Culinary Capital of the Caribbean’, a wide range of fantastic attractions

Dubai Duty Free reflects on 40 years of success

and experiences and excellent one-stop connectivity to the Middle East.”

Travellers from the GCC can connect to the Caribbean island of Barbados via key gateways in London, New York City, Toronto, Amsterdam and Panama City. The island has robust air connectivity with many of the world’s major cities, with a view to expanding this in the near term.

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HyperSpace is a pioneer in inventing, building and operating next-generation attractions that make the most of the rapidly evolving digital world. Located in Wafi Mall, AYA is a 40,000-squarefoot experiential entertainment park, which invites guests to explore an interactive world through 12 zones. Travellers can wander through observatories full of stars, stroll through blooming gardens or cross rivers.

Adding to its portfolio of futureforward entertainment parks, House of Hype from HyperSpace will bring a world of fashion, games, NFTs and everything in between to Dubai.

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such as the Dubai Duty Free Tennis Championships, which generates over US$1 billion in TV exposure for Dubai.

As one of the largest duty free operations in a single airport in the world, Dubai Duty Free covers a total retail area of 40,000 square metres across Dubai International Airport and Al Maktoum International Airport. McLoughlin said: “Over the past 40 years, it has become increasingly important that the entire journey is enjoyable for the passenger, and a key part of this journey is spent at Dubai Duty Free.”

During the session, McLoughlin was presented with the Pearl Award, a prestigious award created especially for the 30th edition of ATM.

Authority, which was contracted by the Dubai Government to launch a new duty free operation at Dubai International Airport. He has remained at Dubai Duty Free since and, in 2011, became Executive Vice Chairman and Chief Executive Officer of the organisation and its subsidiary businesses. Under his leadership, Dubai Duty Free grew from a US$20 million company in 1984 to a US$1.74 billion operation last year, with 2023 sales expected to reach over US$2 billion.

Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free, was presented with the Pearl Award at ATM yesterday

ATM yesterday,

helm of the organisation. McLoughlin stated

that Dubai Duty Free has helped to strengthen the emirate’s reputation as a leading international tourist destination and has raised the city’s profile through the promotion of international events

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “This is a fitting tribute to a stalwart in the tourism industry and someone who resonates with many of the ideologies behind the award, including wisdom, enlightenment and longevity.”

McLoughlin arrived in the UAE in July 1983 as part of the consultancy team from Aer Rianta, the Irish Airport

McLoughlin said: “I’m absolutely thrilled and excited to receive this award and I would like to thank the team and staff at Dubai Duty Free and, of course, our chairman HH Sheikh Ahmed bin Saeed Al Maktoum.

“Looking to the future, it is important that we keep on evolving and moving forward, delivering a better tomorrow for travellers. We need to ensure that we continue to raise the benchmark when it comes to customer experiences while also adopting sustainable practices which protect and future-proof our environment.”

At

Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free, recalled highlights from four decades at the

AYA

Into the wild with Sand Sherpa

Sand Sherpa has announced at Arabian Travel Market that they are collaborating with Dubai Desert Conservation Reserve to offer summer discovery trips into the soon-to-beopened Visitor Centre, combined with sunrise falconry, breakfast and a wilderness drive experience.

The new Dubai Desert Conservation Reserve Visitor Centre showcases the wide variety of vegetation, animals and habitats throughout the 225-square-kilometre protected area, which represents almost five per cent of Dubai’s total land mass.

Interactive exhibits at the centre provide an informative and entertaining experience and, following a 30-minute tour, Sand Sherpa will provide a falconry display before serving breakfast on the centre’s panoramic viewing platform.

“During this last season, education has become a mainstay of the Sand Sherpa proposition. We have hosted day visits and residential school trips that have brought something new to the sector by hosting guests in Dubai’s natural, unspoiled landscape. This collaboration will now extend the opportunity to a wider audience,”

explained Peter Bergh, Operations Director and Partner at Sand Sherpa.

Experiences allow visitors to learn about the environment and how Bedouin once survived in the harsh environment and used falcons to hunt, while also seeing the abundance of indigenous flora and fauna in a landscape that is both private and untouched by human interference.

Sand Sherpa enters its fourth season in the Dubai Desert Conservation Reserve after the summer and its sustainability credentials have led it to being the only company permitted to operate in the wilderness area of this very special, protected reserve. It is also the only company allowed to escort adventurers on selfdrive wilderness exploration.

During summer, Sand Sherpa will be further extending its offering with Arrive and Drive packages timed at 8:15am and 5pm where adventurers will be escorted on a discovery drive into the reserve. Equipped with radios and led by safari guides, this experience is combined with an interactive tour of the Visitor Centre.

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IHG Hotels & Resorts to expand in KSA

IHG Hotels & Resorts has signed a Memorandum of Understanding (MOU) with the Saudi Tourism Authority (STA) to accelerate the growth of the tourism sector in the kingdom. With over 6,000 hotels worldwide, across 18 distinct brands, the hospitality company seeks to grow its footprint in this market, and together with STA, will explore methods to increase inbound visitation to the kingdom from key markets across the Middle East and Africa. This includes developing customised promotions, joint marketing campaigns and promotion through loyalty programmes, which will showcase Saudi Arabia as one of the world’s most exciting destinations.

The MOU was signed at the Saudi pavilion by James Britchford, Vice President – Commercial at IHG for India, the Middle East and Africa, and Munirah Abanomy, Head of Marketing Partnership for the Middle East & Africa at Saudi Tourism Authority. IHG also plans to further support the kingdom’s economic vision by investing in developing Saudi talent, with an ambition to hire 6,000 nationals across its growing portfolio by 2030.

James Britchford, Vice President, Commercial, India, Middle East & Africa, IHG Hotels & Resorts, said: “As a reflection of our commitment to support the growth of the tourism industry within

the kingdom, we are delighted to sign an MOU with the Saudi Tourism Authority. Collaborations with key government entities, such as the STA, enable us to position and promote attractive destinations and exciting tourism offerings that the country has developed, to our guests across markets.”

Abdulkarim Aldarwish, President of Middle East & Africa Markets at the Saudi Tourism Authority, said:

Malaysia targets 16.1 million arrivals in 2023

The Ministry of Tourism, Arts and Culture Malaysia, through its agency

Tourism Malaysia, is participating in ATM for the 29th year. The organisation’s promotional efforts are geared towards the country’s target of welcoming 16.1 million international tourist arrivals in 2023, with an aim to generate AED41.1 billion in tourist receipts.

The Malaysia delegation is led by HE Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture Malaysia. As in previous years, this year’s Malaysia delegation at ATM consists of state tourism boards, tour operators, travel agents, hotels and resorts and tourism product owners. There are a total of 76 participants representing various organisations joined under the Tourism Malaysia pavilion.

Honourable Khairul Firdaus said: “In line with the ‘Visit Malaysia Year’ in 2025, Tourism Malaysia will strive to

attract more tourists from the Middle East to Malaysia. We are confident that we will be able to achieve our target to put Malaysia as the top destination for Muslim travellers.”

Since fully reopening its international borders, Malaysia has recorded 10.07 million tourist arrivals and AED23.5 billion in tourist receipts in 2022, surpassing its initial target of 9.2 million international visitors, with 88,534 arrivals from the Middle East.

“ATM continues to be one of the best platforms for Malaysian tourism players to meet up with Middle East outbound agents and airlines, where we get to share the latest information on Malaysia’s tourism products and new tourist attractions in our effort to further enhance Malaysia as a top of mind destination in this region.”

“Signing of an MOU with IHG comes within the framework of the Saudi Tourism Authority’s keenness to strengthen strategic partnerships with major international companies and prestigious brands with global reach. Such partnerships enhance the efforts of the Saudi Tourism Authority in attracting tourists and enriching their experience by providing best-inclass products, offers and packages.”

To expand its presence in key cities, IHG will add over 10,000 additional rooms to its portfolio in the next three years. This is set to significantly boost the tourism infrastructure in the country and provide a diverse range of accommodation options, across luxury, leisure, religious and business tourism.

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Erth Abu Dhabi highlights property updates

A prime hospitality destination in the UAE capital, Erth Abu Dhabi has recently launched 13 new luxury beachfront villas. Ranging from one to four bedrooms, along with new rooms and suites, the new offering champions authentic Emirati décor and incorporates locally sourced natural materials and neutral tones that reflect the desert landscape of the UAE.

The new villas follow the launch of Al Waryah Pool & Beach, the hotel’s new family-friendly leisure experience inspired by desert oases. At the destination, visitors can access the 350-metre stretch of private beach, two oasis-shaped swimming pools and a range of water sports, such as kayaking, stand-up paddle boarding, jet skis and more.

Al Waryah Pool & Beach also offers beach yoga sessions, therapeutic massages in private cabanas and an array of food and beverage options. Junior visitors also get access to a dedicated children’s pool and can enjoy a range of activities.

As one of only two Blue Flagcertified beaches in Abu Dhabi, guests can rest assured that the beach is managed and operated under the highest quality services and safety procedures.

The latest enhancements to the resort complete the next phase of Erth’s journey to provide a unique leisure destination experience for families. While making the most of the updated facilities, guests can enjoy a range of culinary options, including a private cabana dining experience curated using locally sourced, farm-to-table ingredients, as well as light bites and more at the poolside restaurant Asrah.

Moreover, the destination actively encourages flora and fauna, with tree planting activities and various environmental and bird rehabilitation programmes. Guests can enjoy special kayak tours of the surrounding mangrove forests, enabling them to explore a precious protected area that has never before been open to the public.

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Amsa Hospitality and Accor to bring 18 hotels to KSA

that set the path for our development locally, regionally and globally.

“As such, we are attached to the kingdom’s ambitious plan for the development of the country’s second-tier cities. Such an enterprising strategy must be accompanied by quality hospitality, offering the best international standards.

“Committed as we are, we believe that Accor is the finest hospitality company to deliver the high level of guaranteed quality we are looking for, together with their wide choice of brands, giving us the ability to propose the optimum hospitality regarding each city environment.

hotels in several cities in Saudi Arabia, including Ha’il, Jubail, Taif, AlUla, Tabuk and Jazan, amongst others. Each hotel brand will cater to a different target audience. These include the Ibis Styles brand, which focuses on value-conscious business and leisure travellers, with each hotel having a unique and inspired design theme.

The mid-range Mercure is inspired by its surroundings, celebrating local people and authentic local cuisine, while the Novotel brand has been designed to offer all travellers the opportunity to relax and unwind. Handwritten Collection will provide intimate and stylish hotels with individual personalities.

Leading hospitality group Accor has signed a master development agreement with Saudi-based start-up Amsa Hospitality to develop and franchise 18 hotels across second-tier cities within Saudi Arabia over the next 10 years.

The agreement will see Amsa Hospitality develop a range of Accor’s economy and midscale brands, including Ibis Styles, Mercure, Mercure Living,

Novotel, Novotel Living, and the recently launched Handwritten Collection, while also acting as the third-party operator by leasing and franchising the assets.

Speaking at a press conference at ATM yesterday, Mohammad Alathel, Amsa Hospitality’s Chief Executive Officer, said: “Amsa Hospitality is committed to the Kingdom of Saudi Arabia’s Vision 2030 success, a vision

Travelclub.ae promotes new launch

seamless workflow and payment solutions, the product stands out in a crowded marketplace.

“As we are exhibiting for the first time, we are excited to showcase our offering to prospective clients at ATM. Besides, we will also be offering travel technology solutions to the trade through our tech company Blue Seven Technologies. The company has already rolled out several turnkey projects within the domain and is capable of handling any kind of technical requirements ahead of time.”

“This long-term partnership between Amsa Hospitality and Accor will bring first-rate modern hospitality – a know-how Accor is renowned for – together with Amsa Hospitality’s commitment to bringing centuries-old Arabian traditions of welcoming and generosity to today’s world, true to our ‘Hallmark of Arabian Hospitality’ motto.”

As part of the agreement, Amsa Hospitality will be responsible for

Duncan O’Rourke, CEO, MEA & Asia Pacific – Premium, Midscale & Economy Division, Accor, said: “Our strategic partnership with Amsa Hospitality marks a significant milestone in our development strategy for Saudi Arabia, a burgeoning hospitality sector which offers a host of opportunities to leverage our portfolio of hospitality brands.

“Securing a long-term relationship with Amsa Hospitality underscores our commitment to supporting the kingdom’s tourism goals while maintaining the focus on the Arabian traditions and Arab culture that Amsa Hospitality is focused on delivering.”

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First unveiled at WTM Africa 2023 in Cape Town, Travelclub.ae is showcasing its latest offering at ATM this year. An online B2B portal developed by Blue Seven Technologies, Travelclub works with its partners to offer a seamless experience to customers by providing up-to-date travel information and facilitating bookings and other arrangements.

Saleem Sharif, Deputy Managing Director for Blue Seven Technologies & Travelclub.ae, said: “We are receiving an overwhelming response to our product, which has been built using artificial intelligence and machine learning extensively. By offering

In alignment with ATM’s net zero theme, Travelclub is also highlighting its sustainability commitment. Sharif said: “Net zero has been a core component of our platform. We have enabled solutions for seamless online invoicing, generating statements of accounts to be viewed online in real-time with touchless payment systems, so that a paperless environment is created for all business units working on this B2B solution.

“Mindful of reducing the energy requirements to make each booking, we have shortened the workflow process. Furthermore, we have enabled carbon emission reports for each and every transaction in this system, along with suggesting investment opportunities to offset the carbon emitted.”

Rotana to debut Centro brand in UK

Coombe Road in Kingston upon Thames and is in proximity to the Kingston Town Centre, Kingston Hospital and Richmond Park, with quick access to regular bus services. Opening in 2024, the property features 31 apartments, each designed to maximise space, light and efficiency, including smart technology and in-room entertainment.

Guy Hutchinson, President and CEO of Rotana, said: “This is a fantastic milestone for Rotana, and we are delighted to be partnering with CNM Estates to bring our awardwinning hospitality services to the UK. London remains one of the world’s largest business hubs and a key market for us as we continue expanding our footprint globally.

quality and style in each and every project. We are deeply committed to transforming spaces and bringing forward high-quality developments infused with style. We firmly believe that this partnership will provide an elevated living experience that provides comfort and convenience, matched with Rotana’s unparalleled level of hospitality. With the two first projects well underway we have a strong pipeline and are continuing our search for more locations.”

Rotana, one of the region’s leading hotel management companies, announced its entry into the United Kingdom with the launch of two new properties under its affordable hotel and serviced apartments brand, Centro. The new hotels, Centro New Malden and Centro Kingston, will become the first two properties to launch as part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand.

Set to launch in 2023, Centro New Malden includes 70 distinctly designed apartments furnished to a four-star hotel standard with fully equipped kitchens and separate living and bedroom areas. Situated across from the New Malden Railway Station, in the borough of Kingston Upon Thames, guests staying at the serviced apartments will enjoy easy access to Central London in under 25 minutes. Centro Kingston is located along the north edge of

“Launching in two vibrant locations in London, both properties will welcome guests to enjoy the diverse offerings of the city while having unique living spaces that provide both finesse and functionality. We look forward to continue building our success story, in line with our mission to deliver ‘Treasured Times’ to our guests across the world.”

Wahid Samady, Chairman of CNM Estates, added: “We are excited to be partnering with Rotana, a brand that reflects our dedication to delivering

The development of Centro New Malden is set to commence with the support of a development facility provided by Fairfield Real Estate Finance. Chris Wilson, Chief Executive of Fairfield Real Estate Finance, said: “We are delighted to be involved in financing the Centro in New Malden. This is an exciting concept which we think will be well received in the UK market. Rotana and CNM Estates have developed a clear vision for an enhanced hospitality experience for the business and leisure traveller.”

Colliers have been retained by the partners in the UK to provide structuring advice and execution on equity and debt funding on both the specific initial projects and for what is planned to become a platform with assets in excess of £1 billion.

Meet us at ATM on stand HC0720

To

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At Rotana, we believe time well spent, is a life well lived. This enduring thought is at the heart of every experience we promise when you stay with us.

Our distinct collection of brands include Rotana Hotels & Resorts, Arjaan Hotel Apartments by Rotana, Centro Hotels, Resorts and Hotel Apartments by Rotana, Rayhaan Hotels & Resorts by Rotana, Edge by Rotana and The Residences by Rotana. Transform moments into memorable experiences as we present a selection of diverse destinations, ideal for every journey.

find out more, visit rotana.com Treasured time. Our promise to you.

Bulgaria positions itself as year-round travel destination

the country, which reveal some of the most beautiful places and unique landscapes found in Bulgaria, in which diverse species of fauna and flora thrive. The majestic mountains that cover a majority of the country’s area provide an array of winter activities during the cooler months.

Speaking about the country’s tourism vision, the team said: “The Ministry of Tourism is working to implement the vision outlined in the Plan 2014-2030 for Bulgaria to establish itself as a preferred destination for sustainable tourism across all four seasons.

“Sustainable tourism is not just a buzzword now, but a concept whose implementation in all its aspects –economic, social and environmental – is important for the successful development and future of the sector.

Hilton honours Jochem-Jan Sleiffer

Tributes to Jochem-Jan Sleiffer, who passed unexpectedly, have been pouring in from across the industry. JJ, as he was fondly known, was one of the most influential figures in the region’s hospitality sector.

Sleiffer joined Hilton Amsterdam as Chief Steward in 1990 and held multiple positions over the past 30 years. In 2020, he was appointed as President of Hilton for the Middle East, Africa and Turkey. In his role, he skyrocketed Hilton’s regional growth and championed several ESG initiatives.

Offering a mix of nature, culture and history, Bulgaria has something for everyone, all year round. At ATM, the country seeks to position itself as a travel destination ideal for all seasons among travellers from the Middle East.

A spokesperson for the Ministry of Tourism of the Republic of Bulgaria said: “No matter when you visit

Bulgaria, there is always something to discover during your vacation. We have been participating in ATM for more than 10 years now and are excited to showcase our year-round offering during this year’s event.”

Nature lovers will appreciate experiences such as hiking across the numerous eco trails dotted around

“The mission of the ministry is to create conditions for sustainable development of the destination and the primary tourist regions in order to increase the competitiveness of the sector and the quality of the products based on strong partnerships between all parties.”

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Flydubai launches premium business class experience

Chris Nassetta, President & CEO of Hilton, said: “This is truly a heartbreaking loss. JJ was an exceptional friend, a hugely talented hotelier and, above all, a devoted family man. He was an incredible person and all of us at Hilton are keeping his family in our thoughts and prayers. JJ will be dearly missed by everyone who knew him.”

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manufacturers of aircraft seats, and JPA Design, a multinational design company operating in the transportation, interior, and product design arenas.

Ghaith Al Ghaith, Chief Executive Officer at Flydubai, said: “Our business and product offerings have evolved from the initial no-frills model over the past 14 years to cater to the evergrowing needs of our customers and the markets in which we operate. We have come a long way since the introduction of our first business class offering in 2013, which has served us well. Today, we are proud to unveil a new premium product which rivals the business class experience offered by many airlines on wide-body aircraft.”

Dubai-based carrier Flydubai unveiled its latest offering – the Business Suite – at ATM. The new premium business class seat will be introduced in the last quarter of 2023 and will be deployed on select flights around its growing network, offering passengers

added comfort, privacy and an exceptional onboard experience.

The Business Suite, designed exclusively for single-aisle aircraft, is the latest evolution in Flydubai’s business class offering which will see 10 suites introduced to a number of the carrier’s

newest aircraft. The new seat will offer all passengers in business class direct aisle access, which rivals the experience onboard many wide-body aircraft.

Flydubai’s brand-new seat is a result of a collaboration with Safran Seats, one of the world’s leading

Daniel Kerrison, Vice President of Inflight Product at Flydubai, said: “The new business suite will take comfort on board to the next level. The increased height of the back shell, a sliding suite door and direct aisle access for every passenger create a level of privacy never before seen on Boeing 737s. We have been working with Safran Seats and JPA Design over the past three years to develop an experience that meets the growing demand for premium air travel services across our network, offering passengers wide-body comfort on our narrow-body fleet.”

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Business travel goes green

Research from the Global Business Travel Association highlights perceptions, priorities and opportunities for a more sustainable business travel programme

The business travel sector has made significant strides in sustainability, as much of the industry has already adopted responsible business practices. Reducing carbon emissions and environmental footprint is now a major focus for companies, external stakeholders and policymakers. Yet, much more needs to be done.

In its 2022 State of Sustainability report, the Global Business Travel Association (GBTA) – the world’s largest business travel association – highlighted the industry’s top priorities and opportunities as it accelerates its journey towards a more sustainable future, many of which will be discussed at ATM this year.

Almost nine in 10 industry respondents (89 per cent) collectively said that sustainability is already a priority for their company. While only 14 per cent said that the industry is currently well advanced in sustainability, improvements are being made as 76 per cent of travel buyers have already incorporated or are planning to incorporate sustainability objectives in their travel policies.

“There’s no longer the debate whether we should engage in sustainable actions for business travel, but how we turn ambition into action. Investing in sustainable solutions must be part of our game plan today to make sure we can still connect people and travel for business tomorrow. This is only possible

if our industry joins forces across our full value chain and with external stakeholders, including governments, to adopt ambitious targets, drive green investments and accelerate the uptake of clean technologies,” said Delphine Millot, Senior Vice President for GBTA’s Sustainability Program. GBTA’s report further highlighted the top challenges faced by the business travel industry in its journey towards sustainability. These include higher costs (82 per cent) and a lack of transparent information and data (63 per cent). The report also revealed that key enablers included fostering change in industry culture (63 per cent) and improved access to sustainability data (63 per cent).

There’s no longer the debate whether we should engage in sustainable actions, but how we turn ambition into action

“To guide business travel managers in their own sustainability journeys, GBTA has designed a Sustainability Toolkit. It empowers businesses to partner with their colleagues, employees and suppliers to reduce the climate impact of business travel,” said Catherine Logan, Regional Vice President – EMEA & APAC at GBTA.

The toolkit is built around a five-step process: understand, set, implement, involve and evaluate. It encourages businesses to understand decarbonisation strategies and greener travel policies to identify which ones might be more impactful than others; set goals and milestone targets in the short, medium and long term; implement the measures by working across sustainability, travel, HR and finance; involve employees by discussing sustainability goals and their contributions and, finally, to evaluate travel policies and decarbonisation strategies to make necessary adjustments.

Highlighting strategies that have proved most effective for the business travel industry, Logan said:

“Many businesses are tracking and reporting on their Scope 3.6 (business travel) emissions publicly. Some are setting emissions reduction targets for 2030 and 2050.

“Many companies are incentivising their employees to travel in a more climate-friendly manner, either through travel policies or through activations on their online booking tool. They are also implementing sustainability performance vetting mechanisms for their business travel suppliers and are integrating clauses into their contracts to ensure suppliers meet basic sustainability criteria.

“Several have also purchased carbon offsets to compensate for their emissions, but some are now starting to invest in the uptake of sustainable aviation fuel instead.”

To help businesses gain further insight into the best practices for a green travel programme, GBTA has launched a benchmarking report. Later this year, the association will also introduce a suppliers matrix, with a framework for corporates to assess the sustainability of suppliers.

10 reasons to visit Al Ain

A living oasis in the UAE capital, Al Ain invites visitors to experience culture, wellness and adventure in Abu Dhabi’s Garden City

Al Ain has welcomed visitors and explorers for thousands of years. This living oasis remains a destination offering a unique combination of wellness, adventure and heritage.

Historically and culturally, it is an important area which can trace its habitation back 5,000 years. This recognised UNESCO World Heritage Site, known as The Cultural Sites of Al Ain, has six oases at its heart and is the ancestral

Al Ain invites visitors to experience the destination at their own pace

Here are 10 reasons why Al Ain is a destination not to miss:

1. The Hili Archaeological Park traces the history of the area in the Bronze and Iron Ages and contains the earliest known evidence of an agricultural village in the UAE. Villages, burial grounds and agricultural infrastructure dating back to 3,000 BCE are located at Hili, with some of them open to the public.

2. Bait Mohammed bin Khalifa is a historic house that has been carefully restored and transformed into a vibrant community centre and creative space for residents and tourists alike, with a permanent exhibition celebrating the nation’s social and architectural past.

3. Al Jahili Fort is a focal point of activities associated with the philosophy, culture and heritage of Abu Dhabi. One of the largest forts in the UAE, it was built between 1891 and 1898 on the orders of Sheikh Zayed bin Khalifa Al Nahyan (also known as Zayed the First) to serve as the home of the members of the ruling Al Nahyan family. It has been restored and transformed into a cultural centre.

4. Al Ain Palace Museum was home to the Founding Father of the UAE and the first President of the country, the late Sheikh Zayed bin Sultan Al Nahyan. A contrast of modern design elements and traditional Emirati influences can be seen throughout the property.

7. The Oasis Garden consists of sub-gardens that represent the oasis ecosystem’s three different levels. The Pre-Oasis Garden represents an oasis at the time of its creation, with crops from arid areas and small palm trees providing shade while they grow. The Orchard Garden features figs, pomegranates, lemons, bananas and olives. The Symbolic Garden combats heat with the shade of tall plant foliage, allowing all the other plants to grow in the desert.

8. Spanning approximately 80 square kilometres of natural conservation, Telal Resort Al Ain is a luxurious boutique desert getaway where history, culture and local traditions are brought to life in a relaxed setting. Nestled in the heart of a natural oasis, this unique destination combines luxury with beauty and serenity against a backdrop of a vast natural landscape where rare plants and wildlife flourish.

home and birthplace of His Highness

Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi.

Less than 90 minutes from Dubai and 90 kilometres from Abu Dhabi, Al Ain invites visitors to experience the city at their own pace, whether they’re seeking family-friendly attractions, activities for couples or culture, fun and adventurous pursuits for singles.

5. A hidden gem in Al Ain, Souq Al Qattara is a UNESCO World Heritage Site and one of the best heritage attractions in Al Ain. It hosts a traditional handicrafts festival that gives visitors a closer look at long-practised Emirati traditions, through demonstrations, competitions and hands-on workshops.

6. Al Ain Oasis is perfect for those looking to immerse themselves in nature. A stroll around the oasis reveals sprawling pathways shaded by a vibrant canopy of 147,000 date palms and fruit trees, which bloom with fruits like mangoes, oranges and bananas.

9. Jebel Hafit Desert Park is part of one of the Cultural Sites of Al Ain that form the UAE’s first UNESCO World Heritage Site. It not only preserves the area’s rich history but also its unique biodiversity, encouraging visitors to experience this landscape up close and understand how it has changed over millions of years. The park offers guests three experiences: basic camping, fully serviced camping including breakfast in a camp of Bedouin tents and furnished five-star bubble glamping tents, complete with air-conditioning.

10. For something unique, the Al Ain Safari experience is led by passionate Emirati guides. It covers an impressive 217 hectares of land along the base of the majestic Jebel Hafit range, offering a glimpse of African lions, white rhinos, ostrich, zebra, wildebeest, gazelles, kudu, critically endangered or extinct-in-the-wild scimitar oryx, addax and more.

www.visitabudhabi.ae

Telal Resort Al Ain

Al Ain Oasis

Gaining ground

Qatar’s tourism sector is advancing with full force, following its 2022 successes

In the lead-up to 2022’s most anticipated global sporting event, Qatar underwent significant infrastructure development, both for the tournament and in line with the country’s long-term tourism strategy. A suite of fresh, modern and exciting new projects has come to fruition, including eight state-ofthe-art stadiums, a brand-new metro system, the construction of an entirely new cruise terminal, the expansion and beautification of Hamad International Airport and the development of Lusail –Qatar’s smart, future city.

Qatar’s hospitality sector also witnessed significant expansion, with over 50 hotels and resorts opening in 2022 alone. This includes the introduction of renowned international brands to the country’s hospitality offering, including The Ned Doha, Raffles and Fairmont Doha as well as homegrown brands, such as The Outpost at Al Barari, located in the heart of the Inland Sea nature reserve.

A flurry of new attractions also opened across the country, many of which take advantage of Qatar’s naturally beautiful landscape. One such example is West Bay Beach, an extensive project by Qatar Tourism comprising three family-friendly public beaches,

each offering a distinctly different look and feel. Similarly, Fuwairit Kite Beach Resort opened its doors in 2022, giving thousands access to Fuwairit’s unmatched wind conditions, clear waters and powdery soft sands. Al Maha Island, located in the heart of Lusail, offers visitors a vibrant and extensive entertainment destination, including Lusail Winter Wonderland, Nammos Beach Club and varied dining districts.

Upcoming attractions in 2023 include the opening of Meryal, the largest water park in the region featuring a jaw-dropping 85-metre water slide, which will be located in one of Qatar’s newest developments, Qetaifan Island North. New five-star hotels in Lusail are also set to contribute to the list of architectural marvels in the city.

Qatar is an appealing destination for GCC citizens and residents, and 2023 has, so far, been no different. Earlier in the year, the celebration of Kuwait National Day and Saudi Founding Day led to a significant increase in arrivals from each nation. Visitors enjoy Qatar’s range of entertainment that is fit for the whole family. In addition, the country’s recent and ongoing expansion of its hotels and tourism assets provides families from the region with new reasons to visit, as

in Qatar

they realise with each trip that there is more to see.

These efforts contribute to Qatar’s national tourism strategy, which aims for international visitor figures to triple from current numbers to more than six million visitors a year by 2030. At the same time, employment in the sector is set to double, destination spend is set to increase by three to four times and the contribution of the sector to GDP will grow to 12 per cent.

To fulfil this vision, Qatar Tourism has identified six key areas that map global traveller needs to Qatar’s strongest tourism offering, 15 priority markets and opportunities that segment

visitors best suited for point-to-point or stopover travel.

In the meanwhile, Qatar’s tourism sector remains active and dynamic. The country boasts an exciting calendar of world-class events throughout 2023.

Earlier this year, Qatar concluded numerous events that build on the country’s sporting legacy, including the Qatar GKA Freestyle Kite World Cup 2023, Qatar TotalEnergies Open and the Qatar ExxonMobil Open. Qatar also held the 19th edition of the Doha Jewellery and Watches Exhibition, the 12th edition of the Qatar International Food Festival and numerous concerts featuring acclaimed regional and international artists. Looking ahead, Qatar is gearing up for the 2023 Moto GP World Championship, the 2023 AFC Asian Cup and the Geneva International Motor Show Qatar, which coincides with the Formula 1 Qatar Grand Prix 2023.

Paired with a thriving cruise tourism sector, award-winning marketing campaigns, growth in travel and connectivity and a host of additional drivers, Qatar is well-poised to achieve its vision of becoming the region’s fastest-growing tourism destination.

A suite of fresh, modern and exciting new projects has come to fruition

National Museum of Qatar

Museum of Islamic Art

Raffles and Fairmont, Doha

Discover Diriyah: the City of Earth

The Diriyah Company is creating a peerless destination to live, work, visit and explore the cultural wonders of Saudi Arabia

The company has also partnered with 38 global brands to deliver a hospitality offering that blends local Najdi building styles, embracing the natural landscape and the very best international hotels, to offer visitors an evolved and personal experience.

Diriyah will be a global gathering place that celebrates the kingdom’s storied past and allows all to journey through its history. It truly will be one of the world’s outstanding cultural destinations. With so much more to come and so many new projects and partnerships to launch, Diriyah is leading the way in the growth of Saudi Arabia’s tourism sector.

Sustainability best practices are embedded at every level of the work underway at Diriyah. The organisation is pioneering the rediscovery and use of Najdi architecture. The work incorporates locally sourced materials –mud, stone, athl and palm wood – in the UNESCO World Heritage Site At-Turaif which has inspired the design and nature of the Diriyah masterplan.

As part of the kingdom’s Vision 2030 objectives, the Diriyah Company is transforming Saudi Arabia’s historic Diriyah district into what will become one of the world’s largest cultural and heritage destinations. Centred around the At-Turaif District, a UNESCO World Heritage Site that was the founding place of the first Saudi state in 1727 and the ancestral home of the ruling House of Al Saud, Diriyah is imbued with 300 years of history, heritage and culture, with plenty for visitors to discover.

Upon completion, Diriyah will offer a peerless place to live, work, visit and explore the cultural wonders of Saudi Arabia, with its first assets having opened last year. In December 2022, the Diriyah Company launched the UNESCO World Heritage site, At-Turaif, which is the ancestral home of the Al Saud family and where the first Saudi state was established. The magnificent walls guide the design of the entire development, with its distinctive Najdi architectural style offering a window to almost three centuries of history.

Bujairi Terrace was also opened in December. Home to the most exquisite collection of international culinary delights in the Middle East, it has become the region’s premier fine dining destination, offering visitors an array of delectable options.

The Diriyah Company celebrated welcoming half a million visitors in the first three months since these openings as visitors travelled from all corners of the globe to experience Diriyah’s incredible culture and heritage offerings.

The destination also hosted international events during the year, including Formula E and the kingdom’s first Contemporary Art Biennale.

As the Diriyah masterplan continues to take shape, the company seeks to create one of the world’s greatest historical, cultural and lifestyle hubs. 2022 was a groundbreaking year in its development journey and new worldleading assets will be announced and launched every year from now until the end of the decade.

Proudly showcasing Saudi Arabia’s culture to the world, the Diriyah Company continues to curate heritage, cultural, educational, retail and dining experiences for residents and visitors alike. Najdi architectural-themed projects like Diriyah Square will soon become one of the country’s largest shopping destinations, while themed luxury neighbourhoods, which will feature their own diverse mix of everyday and unique offerings, will create a constant and immersive experience for all who visit.

Across Diriyah, vibrant streets, plazas and walkways are used to create a buzz around key attractions and provide easy, walkable living rooted in the way of life that has existed here for the past 300 years. Furthermore, emissions are curbed with fewer cars and by reducing the travel required.

The Diriyah Company seeks to grow its commitment to sustainability and constantly refine its building practices and management processes to achieve the most efficient and least impactful building methods possible. This commitment has been recognised from a sustainability certification standpoint, as Diriyah Company was awarded the internationally renowned USGBC LEED precertification at the platinum level. The company has also enrolled in Saudi Arabia’s sustainability certification programme, MOSTADAM, which is directly linked with achieving the Vision 2030 objective of improving the quality of life for all Saudis.

Diriyah is a gathering place and a ‘City of Earth’. Such a deep-rooted history and precious cultural legacy place sustainability and the conservation and celebration of Diriyah’s identity and natural environment at the very heart of Diriyah Company’s work.

Diriyah is imbued with 300 years of history, heritage and culture, with plenty to discover

Diriyah

Escape to nature

Explore Saudi Arabia’s abundant outdoor offering that combines endless desert dunes, lush oases and mesmerising stargazing sites

this ancient Nabataean region. As well as being steeped in history, experiences in the area include zip lining, the via ferrata and the canyon hammock experience – the ridge walk for hiking with a view –and abseiling.

EXPLORE

THE GREAT OUTDOORS

The Rawdat Tinhat campsite, 180 kilometres north of Riyadh, is a haven for flora and fauna, a perfect spot to camp

Saudi Arabia is the ideal location for outdoor adventures. Whether camping, hiking, cycling or scuba diving, it is a natural playground for the intrepid traveller and thrillseeker. Travelling the length and breadth of the country, one will come across some of the most memorable locations and unforgettable experiences from land to sea, where the kingdom showcases its unique landscapes and magical natural terrain.

GAZE INTO THE NIGHT SKY

The perfect place to witness the wonders of space, Moon Mountain in the Jabal al Jadib mountain range, where striking rock formations jut out from the sand, gained its name as it feels more like something from outer space than planet Earth. An hour’s drive north of Jeddah, it is a popular hideaway for locals looking to escape the urban bustle in favour of hikes and camping under the stars.

DISCOVER RICH MARINE LIFE

The coastal city of Jeddah is one of the most spectacular diving and snorkelling destinations, with many unique areas to discover the stunning marine life deep beneath the Red Sea. The area is pristine and untouched. Sharm Obhur is one of Jeddah’s best diving

destinations, boasting everything from turtles to lionfish. For adrenaline-fuelled adventures, shark diving allows visitors to get up close to the elusive predators from the safety of an underwater cage.

Located southwest of Jeddah, Abu Tair is home to one of the world’s most famous shipwrecks. The Greek Staphonos, which sank in 1978, is also called the Cable Wreck as its cargo was mainly cables, fences and huge steel beams. The debris continues to attract whitetip sharks, goatfish and bluespotted rays. Other popular sites include Abu Faramish for wreck diving and the island of Jabal Al Laith, the largest incubator for whale sharks.

WALK THROUGH NATURE

About 260 kilometres from the city of Tabuk lies Wadi Al Disah, located in the Prince Mohammad Bin Salman Nature Reserve. The valley is famous for its mountainous terrain, lush palm trees, streams and hidden hot springs. Wadi Al Disah is also home to relics from the past dating back to the Nabataean Empire, with ancient writings etched all over the valley. The area provides the perfect opportunity for a hike or a picnic against the backdrop of the mountains along with the towering greenery.

HIKE TO THE EDGE OF THE WORLD

Around 90 minutes from Riyadh, a visit to The Edge of The World, or Jebel Fihrayn, is a must. Hikers can choose from a range of routes to get to the top of the 300-metre cliffs which overlook the country’s dramatic desert landscape.

EMBARK

ON NEW ADVENTURES

AlUla is positioning itself as the ultimate outdoor adventure destination with a range of activities, from rock climbing to mountain biking, set in the backdrop of

out and get a taste of the kingdom’s natural beauty. Rawdat Tinhat is located adjacent to the Rawdat Khuraim nature reserve and park, also known as the King’s Forest, and late November marks the start of camping season. During the cooler months, the desert is transformed into a carpeted green oasis. On the journey from the capital, the highway blooms with trees and shrubs as the desert sands give way to native flowers.

VISIT STANDS ME4410, ME4350

Discover the most memorable locations and experiences from land to sea

AlUla Oasis

Sharaan Nature Reserve

Global Stage

10:30 - 11:45

ITIC MIDDLE EAST TOURISM INVESTMENT SESSION: SUSTAINABLE DECISIONS

Join ITIC as they present their annual ATM Investment Summit, covering: The tourism economic outlook; The increasing correlation between sustainability and investment in travel and tourism projects; The growing opportunities for women in the Middle East.

Host: Gerald Lawless, Director, ITIC Ltd, Invest Tourism Ltd., and Ambassador, WTTC

Moderator: Sameer Hashmi, Anchor, BBC

Speakers: HE Ahmed Issa, Minister of Tourism and Antiquities of Egypt; HE Makram M. Queisi, Minister of Tourism and Antiquities, Jordan; HE Edmund Bartlett, Minister of Tourism, Jamaica; Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority; Maher Abou Nasr, Vice President Operations – KSA, IHG; Hamza Farooqui, Founder & CEO, Millat Investments; Elizabeth Maclean, Co-Managing Director, Herdwick Communications; Dr. Lubna Bader Salim Al Mazroei, Manager - Economic Diversification Investments, Oman Investment Authority; Nicholas Maclean, Managing Director MENA Region, CBRE; Nicholas Mayer, Global Tourism Leader, PWC

12:00 - 13:00

FUTURE PROOFING THE INDUSTRY: NAVIGATING GEOPOLITICAL TURMOIL AND PLANNING FOR SUCCESS

With supply and demand patterns

WEDNESDAY 3RD MAY

disrupted by rising energy and food prices, inflation, the war in Ukraine, escalating geopolitical tensions in key markets around the world, plus the lingering impact of the pandemic, this session looks at the opportunities and challenges for the sector to plan for the future.

Moderator: Rob Willock, Regional GM, Economist Intelligence Network

Speakers: Guy Hutchinson, President & CEO, Rotana Hotel Group; Johan Eidhagen, Managing Director, Wizz Air; Muzzammil Ahussain, CEO, Almosafer

13:10 - 13:55

THE ROLE OF ASSOCIATION MEETINGS IN ADVANCING SUSTAINABLE INFRASTRUCTURE DEVELOPMENT

Both developed and emerging economies have already taken steps towards implementing sustainable infrastructure strategies. This session will look at how sustainable infrastructure investment can be a source of economic growth, community well-being and financial returns and promote a sustainable legacy.

Moderator: Anju Gomes, Regional Director Of Middle East, ICCA

Speakers: Philip Dickinson, VP of International Markets and MICE, Qatar Tourism; Layla Derraz, Director, Dubai Association Centre; Iyad Rasbey, Executive Director, Destination Tourism Development, RAKTDA

14:00 - 14:45

ALL HAIL THE TRAVEL INNOVATORS

As we enter an era of economic uncertainty, we take a look at

the opportunities innovation offers to drive improved services, efficiencies and longer-term cost saving through investment now.

Moderator: Aurelie Krau, Hubli Speakers: James Britchford, VP Commercial, IMEA, IHG; Jordan Bray, Vice President, Plug and Play; Mohammed Halawi, Global Travel and Journey Risk Management Director, Firmenich FZ LLC

14:50 - 15:35

SUCCESSFUL WORKFORCES ARE DIVERSE AND LOYAL

This session will highlight the impact of these laws on the industry and how travel, tourism and hospitality entities can recruit, retain and nurture talent to get the right balance, factoring in local laws and quotas.

Moderator: Elham Bolooki, Experiential Learning Manager & Senior Instructor, Dubai College of Tourism Speakers: Assia Riccio, Founder, Evolvin’ Women; Rajesh Chauhan, Head of Human Resources, India Middle East and Africa, IHG; Mira Zakharia, HR Director, Ras Al Khaimah Tourism Development Authority (RAKTDA); Eva Mattheeussen, Head of Human Resources for the Middle East and Africa, DHL Global Forwarding

15:40 - 16:25

LOOKING BEYOND CONSERVATION: THE POWER OF URBAN REGENERATION Tourism has the power to regenerate urban areas, minimising environmental impact, preserving and promoting history and culture as well as creating

jobs for local communities. We look at destinations and hospitality concepts prioritising urban regeneration, from the community and cultural hubs to new low-impact building techniques.

Moderator: Lorenzo Curci, Co-Founder & CCO, Earthly

Speakers: Andrew Brown, Regional Director, Europe, Middle East & Oceania, WTTC; Rami A. Moukarzel, Founder and Managing Partner, Earth Hotels; Kiran Haslam, Chief of Marketing, Diriyah Gate; Bernardine Galliver, Vice President – Global Tourism Advisory, JLLs

16:35 - 17:35

THE SUCCESS OF TOURISM FOR THE UAE: 30 YEARS ON...

The tourism industry in the UAE has positioned itself as a massive amplifier of economic diversity, but how? Our speakers will reflect on how the region has not only been able to grow into one of the most loved destinations for travel and tourism but how each state has been able to reposition itself and build a destination that stands out in its own right.

Moderator: Eva Stewart, YouGov

Speakers: Hoor Al Khaja, Associate Vice President – International Operations, DET; Mohamed Abdalla Al Zaabi, Group CEO, Miral; Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel; Iyad Rasbey, Executive Director, Destination Tourism Development, (RAKTDA; Guy Hutchinson, President & CEO, Rotana Hotel Group; Mohamed Abdalla Al Zaabi, Group CEO, Miral; Meerah Ketait, Head of Retail & Leisure UAE, dnata Travel

10:15 - 11:30

INVESTING IN TOURISM’S FUTURE LEADERS

The panel discussion will focus on the benefits of engaging young people in the tourism industry, exploring the issues important to this younger generation, and how industry professionals can connect with their potential future employees. Following this session, we will have a short break-out where we invite students to network with industry leaders.

Moderators: Varisha Faisal; Mansoor AlHosani

Speakers: Tim Cordon, CEO - Middle East & Africa, Radisson Hotel Group; Mark Kirby, Head of Emaar Hospitality Group; Mira Zakharia, our Senior Director of HR, RAKTDA

11:45 - 12:15

GLOBAL HORIZONS: DEFINING

TRAVELLER BEHAVIOURS

This session will use Skyscanner’s unique search data to cover the latest travel search and booking behaviour,

including seasonality and booking horizons, and help you piece together who the traveller of 2024 will be.

Moderator: Nick Hall, Digital Tourism Think Tank

Speakers: Mike Ferguson, Director, Destinations & Hotels, Skyscanner; Sasha Al Jurdi, Head of Content and Programming at TikTok MENA

12:20 - 13:20

BEYOND 2031: WHO ARE THE MIDDLE EAST’S FUTURE TOURISTS?

It is important that the industry keeps up with trends and looks further than just year-on-year, instead has an eye on 10 or 15 years into the future. This session will look at trend reports, analysis and booking patterns of travellers to help paint a picture of the Middle East’s travellers of the future.

Moderator: Rohit Talwar, CEO, Fast Futures

Speakers: Eva Stewart, Global Sector Head of Travel and Tourism, YouGov; Richard Stolz, Principal, Roland Berger; Sarah Duignan, Director of Client

Relationships, STR; Dave Goodger, MD- EMEA, Oxford Economics

13:30 - 14:15

INNOVATING TRAVEL - EXPERIENCES, TOURS & ATTRACTIONS

What role will Tours, Attractions and Experiences play in tourism moving forwards, and are they worth the investment?

Moderator: Joe Naaman, Partner, Twenty31 Consulting

Speakers: Stephanie Reichenbach, Founder, Nara; Liam Findlay, Chief Executive Officer, Miral Destinations; Joss Croft, CEO, UKinbound; Farshid, CEO of Turpal

14:30 - 15:15

SPACE TOURISM, DO WE HAVE LIFT OFF?

Join our speakers as they discuss whether space tourism will actually be achieved and become a new part of travel or whether it is a race that can never be won.

Moderator: Jenny Southan, Editor,

Founder and CEO, Globetrender

Speakers: Daniel Macinne, Director, PriestmanGoode; Michael R. Henderson, Co-Founder, Moon World Resorts Inc.

Travel Tech Stage

WEDNESDAY 3RD MAY

10:30 - 11:15

INVESTMENT TRENDS

LEADING TRAVEL TECH

Global travel demand is up, but with macroeconomic headwinds and fears of a global recession, what does that mean for travel startups and the world of venture capital? This session will provide the latest venture capital funding outlook and emerging investment trends in travel tech.

Speakers: Mike Sung, Director, Partner Success - Travel & Hospitality at Plug and Play; Kristi Choi, Ventures Team Lead, Plug & Play

11:30 - 12:30

THE FUTURE OF TRAVEL AND TOURISM IN THE METAVERSE

This session will help you understand how to effectively include metaverse into your marketing, talent and business development strategies, providing thought-provoking ideas on how travel and tourism can embrace this new 3D world.

Moderator: Karl Escritt, CEO, Like Digital

Speakers: Gauthier Guillaume, CEO & Creative Director, GG&Grace; Emanuel Erdem, Web3 and Metaverse Consultant, Exclusible; Joël Kremer, Partner, Moyosa Media; Ahmed H. Daoud, Executive Director of Innovation at the Royal Commission for AlUla

12:45 - 13:30

THE MAIN TRENDS IMPACTING TRAVEL IN 2023 AND BEYOND

Travel players have been responding to these changes based on their own commercial priorities, perspectives and resources, but are these individual efforts driving the collective change that the industry needs, and how will the travel ecosystem develop as we move through 2023 and beyond?

Moderator: Abdul-Razzaq Iyer, Vice President – Travel Solutions, Sabre

Speakers: Andy Finkelstein, Senior Vice President – Travel Solutions, Sabre; Jason Hooper, Head of Digital Solutions, Dnata; Dean Wicks, Chief Flights Officer (CFO), Wego

13:45 - 14:45

WEB3: A FAD OR THE FUTURE?

Web3 is the latest iteration of the internet, and while it is still evolving, several use cases in the travel sector are emerging, that threaten to disrupt the business model of some of the incumbent players. Learn whether the travel industry can capitalise on this technology or leave it to other industries.

Moderator: Rahul Jagtiani, Founder & Managing Partner, Plush Living

Speakers: Arul Prakash, Founder & CEO, Buk Technology Inc.; Ajay PV, Senior Vice President, Polygon Labs; Mauricio Marques, Co-founder & CEO, Yacooba Labs

15:00 - 15:45

EDITION OF ROYAL AIR MAROC’S

DIGITAL OPEN INNOVATION PROGRAM

Royal Air Maroc is launching the second edition of RAM Digital Open Innovation program around new technologies (AI, ML, RPA, etc.) applied to the challenges identified by the airline. Speakers: Addou Abdelhamid, Chairman of the Board and CEO, Royal Air

Maroc; Kharlamov Alexei, Senior Vice President – Transformation, Royal Air Maroc; Driouiche Mohamed El Mehdi, Vice President – Digital & IT, Royal Air Maroc; Briuni Mohamed Amin, Head of Digital Strategy & Governance, Royal Air Maroc; Barramou Ola, Innovation & Culture Lead, Royal Air Maroc; El Mernissi Fatimazahra, Digital Strategy Manager, Royal Air Maroc; Zizi Yasmina, IT Internal Accounting and Quality Manager, Royal Air Maroc

16:00 - 17:00

THE RISE TO CRYPTOCURRENCY: USE-CASES WITHIN TRAVEL TRADE

Will we witness the widespread adoption of crypto in the time to come? Join our esteemed panel as they debate the use of crypto and whether it is beneficial to the travel industry.

Moderator: Rahul Jagtiani, Founder & Managing Partner, Plush Living

Speakers: Pekka Kelkka, Founder, Papa Blockchain; Sanjay Sharma, Head of IT, Jumeirah Group; Akshata Namjoshi, Associate Partner, KARM Legal Consultants Pvt Ltd.

THURSDAY 4TH MAY

11:00 - 11:30

ENCOURAGING INTERNAL CHANGE: THE DIGITAL MINDSET

This session is dedicated to digital transformation and the mindset and cultural shift required to support, embrace and remain agile to fully maximise digital and technology opportunities on the horizon. At a period of such seismic disruption when it comes to digital, driven by major developments in artificial intelligence, a session focused on the skillset, culture and knowledge required to tackle this could not be more timely.

Moderator: Nicholas Hall, Founder,

Digital Tourism Think Tank

Speakers: Aun Asia, Director of Digital Field Marketing (UAE)Marriott International; John Lee, CEO, H20 Hospitality; Daniel Rosado Bayón, Director, Spanish Tourism Office for Middle East

11:45 - 12:30

DEMYSTIFYING NDC: INSIGHTS, OPPORTUNITIES AND CHALLENGES

How ready are you for NDC? Discover the latest trends and opportunities in NDC adoption. What does NDC mean for travel companies? Learn how NDC can be a force for good, albeit with

challenges. Gain practical insights and applications from TPConnects, to help you navigate the dynamic world of modern airline retailing.

Speakers: Rakshit Desai, Chief Executive Officer, TPConnects; George Rajan, Vice President – Sales, TP Connects

12:40 - 13:30

CHATGPT: IS IT THE FUTURE OF CONTENT?

ChatGPT is one of the hottest words across all industries at the moment, but what really is it?

Speaker: Matt Gibson, CEO, Upthink

14:30 - 15:15

DIGITAL INTERACTIONS AND DATADRIVEN DECISION MAKING

Collaborative working is a key point to any company’s success. Data is a vital part of any strategy, having the potential to use this effectively and sharing it with other networks can work to your benefit.

Moderator: Becky Syder, Commercial Director, Oxford Economics

Speakers: David Goodger, Managing Director - EMEA, Oxford Economics; Gabriel Seder, Vice President, Global Development, Destinations International; Ghadi Achkar, Market Manager, AirBnB

Sustainability Hub

10:45 - 11:30

STRATEGIC SUSTAINABILITY PLANNING – WHERE DOES THE SUPPLY-CHAIN START?

Sustainable supply chains, where do they start? Our speakers will spar on their various perspectives which must take into consideration in the development of sustainable supply chains.

Moderator: Gabriel Seder, Vice President, Global Development, Destinations International

Speakers: Edmund Bartlett, Minister of Tourism, Jamaica; HE Ghada Shalaby, Vice Minister of Tourism and Antiquities, Arab Republic of Egypt; Dr. Miniya Chatterji, CEO, Sustain Labs Paris

11:45 - 12:30

SHAPING A SUSTAINABLE FUTURE

Sustainability is playing a bigger role within activities, tours and attractions. Join Solar Innovation Centre Dubai as they explain how

WEDNESDAY 3RD MAY

the Innovation Centre is becoming Dubai’s New Icon for sustainability.

Speaker: Marwan Juma Mohammed Bin Doei, Business Development & Excellence, Solar Innovation Centre

12:40 - 13:40

CARBON OFFSETTING, THE BIG DEBATE

When planning to offset carbon footprints should the offset take place locally where the carbon is released, or does it matter? Is there a right answer? Where is local offsetting possible, and should it be done? Join our industry experts to find out.

Moderator: Andrew Brown, Regional Director, Europe, Middle East & Oceania, WTTC

Speakers: Mark Corbett, Director, Thrust Carbon; Nicolas Soucaille, General Manager, Blacklane Middle East; Sanith de Silva Wijeyeratne, Director and CEO, Climate & Conservation Consortium

13:45 - 14:30

THE SUSTAINABILITY JOURNEY. HOW DO WE GET THERE?

The presentation will provide visibility on the evolution of expectations regarding sustainable travel and will propose three strategic pillars to make the industry more sustainable Speaker: Lucas Bobes, Group Environmental Officer and Head of ESG Reporting, Amadeus

14:40 - 15:15

MARITIME TOURISMPRACTICAL SOLUTIONS AND AMAZING DEVELOPMENTS

The Gulf supports a wide range of marine life, and is a magnet for visitors and locals, but, are the coastlines and the offshore habitats protected sufficiently to enable the maritime tourism boom successfully and sustainably?

Moderator: Bruno Wiley, Senior Advisor, Prospexi

Speakers: Will Bateman, CEO and Founder, CCell Renewables; Hon. Vensensius Jemadu, Deputy Minister of Tourism, Indonesia; Madame Sherin Francis, Principal Secretary, Ministry of Foreign Affairs and Tourism Department, Seychelles

15:30 - 17:00

THE SUSTAINABILITY THINK TANK

Join Goumbook as they raise awareness of sustainable solutions, proper waste management, the benefits of recycling and more. This Think Tank is an opportunity for everyone to share ideas on how travel can improve and develop its sustainable offerings. The session aims to spark ideas and encourage audience interaction, whilst sharing best practices within the industry and beyond.

Moderator: Tatiana Antonelli, Founder & Managing Director, Goumbook

Speaker: Emma Banks, Vice President – F&B Strategy & Development EMEA, Hilton

THURSDAY 4TH MAY

11:30 - 12:00

RURAL TOURISM: TAKING TOURISTS OFF-THE-BEATEN TRACK

Rural tourism encourages the spread of tourists, reliance on public transport and is another opportunity to support heritage and culture locally. It is also a vital part of sustainable tourism. Learn the benefits of rural tourism and how you can tap into this growing market.

Moderator: Rashi Sen, Editor, TTN

Speakers: Matthias Albrecht, Director GCC, Switzerland Tourism; Yamina Sofo, Director of Sales & Marketing of German National Tourist Office for Gulf Countries; Ansar Babu, Director of Global Distribution & International Operations, Royal Commission of AlUla; Emily Jenkins Head of Product Development DW Travel

12:15 - 13:00

TACTICALLY SUPPORTING SUSTAINABILITY

Education about sustainability also must include addressing the most difficult of all in this effort to save our planet –shifting the mindset of travellers and suppliers. Here are two companies using their platforms to change behaviours through commercial activities.

Moderator: Ben McCabe, Founder, McCabe & Associates

Speakers: Hon. Vensensius Jemadu, Deputy Ministry of Culture and Tourism, Indonesia; David Bishop, Government Affairs, CONSULUM; Rhea Saran, Global Head of Brand and Content, Travelzoo

13:10 - 13:45

PLANTING THE SUSTAINABILITY SEED: CHANGING CULTURE WITH EDUCATION

How can you embed the sustainability mindset into the culture of your business? This session will demonstrate how to successfully manage, change and encourage sustainable mindsets in your staff to ensure that all practices from start to end are sustainable, rather than seeing sustainable policies as a check box exercise.

Moderator: Jane Witherspoon, Journalist, Euronews

Speakers: Hind El Aoufi, Digital LeaderMiddle East, Practice Director Digital Lab, EMEA; Basmah Al Mayman, Regional Director for the Middle East, UNWTO

14:00 - 14:45

WORKSHOP - DEVELOPING A SUSTAINABLE TOURISM ACTION PLAN Showcasing those who are successfully taking a sustainable approach, from destinations to tour operators, hotels to aviation. Learn about the struggles they have faced and how to avoid them moving forwards.

Moderator: Tarek Shawki, Managing Partner, Katalysts & Co

Speakers: Jared Harckham, Head of Aviation, ICF; Ripin Kalra, Sustainable Destination Development, Urban Resilience - Project BASED

Transforming tourism

The tourism industry contributes to about 11 per cent of global greenhouse gas emissions, with this figure expected to grow 25 per cent by 2030 and even double within the next three decades, if left unchecked. At the same time, the tourism sector is highly vulnerable to the impacts of climate change.

Pre-pandemic figures from the World Travel & Tourism Council (WTTC) show that the travel and tourism industry accounted for 10.4 per cent of the global GDP and one in four of all new jobs created across the world. Accelerating climate action in tourism is, therefore, integral to future-proof the industry.

The travel and tourism industry has a critical role to play as one of the world’s largest sectors that touches the lives of nearly everyone globally. With this comes the responsibility to implement sustainable practices

and do what is needed to protect the vulnerable eco-system and biodiversity of destinations so that they remain vibrant and resilient for generations to come.

There has never been a more important time for businesses across all industries to adopt responsible practices. Tourism regulators around the world have recognised that the sustainability of the industry needs to become a key priority by adopting long-term strategies for growth. Across various industry verticals, we can see a handful of pioneers leading the sustainable tourism development space.

BUILDING SUSTAINABLE DESTINATIONS

In the region, Saudi-based Red Sea Global (RSG) is blazing the trail with its large-scale regenerative tourism project. The developer behind the

kingdom’s giga projects, The Red Sea and Amaala, RSG believes in putting people and the planet first.

The Red Sea project became the first development in the Middle East to secure platinum certification under the globally-recognised standard for green construction, LEED for Cities. It achieved excellence in governance, with an ESG score of 91 per cent, according to the Global Real Estate Sustainability Benchmark; signed an agreement with Ethmar and Ghoroos to support local communities through agricultural development opportunities; and rolled out a vocational training agreement to support local talent.

Tracy Lanza, Group Head of Global Brand Development at Red Sea Global, said: “Building a destination on a site the size of a small country certainly presents challenges, including the

Climate action occupies a central place in the global travel industry as demonstrated in these bold strategies implemented by destinations and tourism businesses around the region and the world

Hilton Northolme Resort & Spa, Seychelles

Bliesgau Biosphere Reserve, Germany

lack of pre-existing infrastructure. However, we view challenges as opportunities for innovation and our commitment to creating a regenerative tourism destination has resulted in the development of new best practices that we hope other destinations and developers can learn from. We have shown that it’s possible to not only conserve nature during development but to enhance it. And we have demonstrated that rather than pushing out local communities, tourism can be a force for good when we collaborate from the outset.”

Lanza hopes that RSG’s efforts in pioneering regenerative tourism don’t just set the benchmark regionally, but also inspire the industry on a global scale. “Achieving this cannot be done alone – it requires collaboration. From our comprehensive marine spatial planning simulation, undertaken with our friends at the King Abdullah University of Science and Technology, to working with ZeroAvia to explore hydrogenpowered seaplanes, partnerships have been critical to our success.”

ENCOURAGING ECO-CONSCIOUS TRAVEL

As destinations journey towards their net-zero targets, experts have pointed out that the ultimate goal should be reducing emissions. A recent report jointly produced by the WTTC and the Saudi-based Sustainable Tourism Global Center revealed that Germany has managed to do just that, while simultaneously growing its tourism industry.

Yamina Sofo, Director of Sales and Marketing at the Dubai-based German National Tourist Office (GNTO), explained that Germany’s travel and tourism sector is taking action at three levels to reduce its carbon footprint, including focusing on technological advancements, such as new drive technologies and alternative fuels for different means of transport; encouraging companies to improve their sustainability performance at an operational level through carbon offsetting schemes; and incentivising customers to travel more sustainably by offering programmes that favour rail or coach travel or by extending the duration of trips to reduce the carbon footprint per travel day.

Sofo said: “Germany has a strong reputation for sustainability, with ambitious targets designed to strengthen its positioning. Under the current coalition agreement, the aim is for Germany to become climate-neutral by 2045 and for all sectors of the economy to be brought on track to limit global warming to 1.5°C.

“Germany has also been at the forefront of promoting sustainable tourism offerings to travellers, encouraging eco-conscious travel expeditions and incorporating sustainable tourism initiatives to ensure experiences of the country’s illustrious

As destinations journey towards their net-zero targets, experts say that the ultimate goal should be reducing emissions

landscape can be enjoyed while maintaining a minimal carbon footprint.”

Research from IPK International shows that travellers are becoming increasingly conscious about sustainability as well as climate and environmental protection. To align with this growing awareness, Germany has implemented a range of strategies.

“Germany’s plethora of sustainable offerings include affordable public transport options, green architecture and sprawling parks under the ‘Feel Good’ campaign that was launched in 2022, focusing heavily on sustainable tourism.”

SUPPORTING LOCAL COMMUNITIES

An important step in developing sustainable business practices is supporting the community in which one operates – and this is no different for tourism. Investing in the local community contributes to the region’s heritage and culture by encouraging both residents and tourists to participate, which in turn provides the economy with a much-needed boost.

Leading global hospitality group Hilton believes that travel provides an opportunity to not only explore different corners of the world but also meet diverse people and celebrate their local cultures and traditions.

Locals take pride in their rich heritage and strive to not only maintain their culture but also conserve their environment and natural beauty.

The team stated that this benefits everyone involved as tourism generates employment opportunities and income for the local population and supports the development of infrastructure at the destination while also offering travellers the authentic experiences they come seeking.

Some of the ways in which this can be achieved include sourcing local ingredients for menus, incorporating cultural elements in the hotel’s design and partnering with local suppliers. Sustainability activities such as beach clean-ups and coral reef propagation projects further immerse guests into the destination by giving them the opportunity to interact with their surroundings.

For example, the team at Hilton Seychelles Northolme Resort & Spa collaborated with the Marine Conservation Society Seychelles to develop a coral reef restoration programme aimed at protecting and restoring the remaining reef. Guests are invited on snorkelling tours to learn about the restoration process and adopt a piece of coral.

DRIVING GREEN TRANSPORT

With aviation playing a role in bringing people to their destinations, other forms of transport are integral to the development of these destinations. The rise in the volume of tourists is pushing the transport industry to keep

up. At the same time, they also need to deliver on the green agendas in place. Blacklane – the luxury provider of rides services and professional chauffeurs – is leading the charge in this space to make the future of transport sustainable and ethical. Nicolas Soucaille, General Manager for Blacklane, UAE, said: “As the transport industry is challenged to meet the growing demand, we view this as an opportunity to incorporate sustainability into our offerings. Dubai now serves as the testbed for Blacklane’s inaugural all-electric fleet of Mercedes EQS vehicles and we have witnessed robust demand. As COP28 approaches, we anticipate further demand for sustainable ground transportation, and we are diligently preparing our fleet to accommodate this need.”

Highlighting the company’s committment, he added: “Blacklane has consistently championed sustainability, becoming the first rides service to achieve carbon-neutral certification in 2017 by offsetting emissions from all rides and business operations. We furthered our commitment by retroactively offsetting our company’s entire carbon footprint since its inception in 2011. Additionally, Blacklane has signed The Climate Pledge, committing to achieve net-zero emissions by 2040. This ambitious goal signifies our dedication to moving beyond carbon offsetting, ultimately striving for a future where our operations produce no emissions at all.”

Nujuma, a Ritz-Carlton Reserve, The Red Sea

Leading by example

Dubai’s stellar performance on all fronts in 2022 and the tourism industry’s bold vision for the future look set to carry the emirate through the decade

The last decade has witnessed a seismic shift taking place across the Middle East; one that has seen nations charting a new course to move beyond traditional revenue streams. In this pursuit of new avenues for growth, a burgeoning tourism base has taken centre stage and is now at the heart of these efforts.

Particularly adept at keeping up with the changing times and diversifying its offering, Dubai has led the charge in this space. The emirate’s master plan has covered everything, establishing Dubai as a global business centre, a knowledge hub, a smart city with a future-focused approach and a leading tourism destination.

At the forefront of this strategy is Dubai’s Department of Economy and Tourism (DET), which tirelessly pushed ahead with ambitious developments to future-proof the city. It has delivered

exceptionally on all fronts, cementing the emirate’s position as a leader on the global stage. And these efforts have paid off as 2022 witnessed exceptional growth in visitation, surpassing regional and global tourism recovery barometres.

STELLAR STATS

Dubai’s visitor arrivals reached 86 per cent of pre-pandemic levels in 2022, exceeding global recovery levels of 63 per cent and Middle East recovery levels of 83 per cent. The total number of international overnight visitors recorded was 14.36 million, representing a 97 per cent year-on-year growth from the 7.28 million tourist arrivals in 2021, with one of the world’s highest occupancy rates of 73 per cent.

This performance contributes to the Dubai Economic Agenda (D33) launched by His Highness Sheikh

In 2022, Dubai was crowned the number one global destination in the Tripadvisor Travellers’ Choice Awards for a second successive year

Museum of the Future

Expo 2020 Dubai

Museum of the Future

Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to cement the emirate’s status as one of the world’s top cities for travel and business.

His Excellency Helal Saeed Almarri, Director General of Dubai’s Department of Economy and Tourism, said: “While the global economy remains in a state of flux, Dubai has emerged as a clear leader in the tourism industry. The robust performance is a testament to Dubai’s growing role at the vanguard of global tourism recovery.”

Adding to its ever-expanding list of accolades, the tourism sector’s outstanding performance in 2022 saw Dubai being crowned the number one global destination in the Tripadvisor Travellers’ Choice Awards for a second successive year. Award winners are uniquely chosen by millions of travellers from around the world, who provide their real and unbiased reviews or opinions on destinations, activities and experiences.

Issam Kazim, CEO of Dubai Corporation for Tourism & Commerce Marketing (DCTCM), said: “Retaining our position as the number one destination in the Tripadvisor Travellers’ Choice Awards is just reward for the efforts to continuously innovate and adapt to the evolving nature of travel, build out exceptional guest experiences at every touchpoint and effectively tailor Dubai’s offering for different needs and segments. As a city that is always on the move, Dubai’s charm is its unique ability to surprise and delight both new and repeat visitors with its evergrowing diverse offering while keeping its authenticity and traditions intact.”

SUCCESS STORY

One of the biggest success stories of the region in 2022 was Expo 2020 Dubai. The mega event, held for the first time on Middle Eastern soil, made a massive contribution to the tourism industry’s outstanding performance. Over the course of six months, Expo 2020 Dubai attracted over 24 million visits. Its success reinforced the emirate’s position as an international events destination.

Later in the year, Dubai unveiled Expo City Dubai – a green, tech-enabled smart city – to carry the legacy of this mega event forward, with a host of attractions from the original event continuing to entertain visitors at the site.

In addition to Expo 2020 Dubai, the city played host to a number of global business, leisure, sporting and entertainment events, attracting visitors from all around the world to experience everything that the emirate has to offer.

NEW LANDMARKS

The biggest reveal of 2022 was the Museum of the Future. Its striking façade had been garnering the world’s attention even before the museum officially opened its doors; and when it did, it was dubbed the most beautiful building on the planet. In a year’s time, the museum

recorded one million visits, thanks to the extraordinary experiences found within, which takes visitors on a journey to the future – all the way to 2071.

LEADER IN HOSPITALITY

Dubai’s hotel sector continued to perform strongly across all metrics. The city’s hotel inventory comprised 146,496 rooms at 804 hotel establishments at the end of December 2022, compared to 126,120 rooms available at the end of December 2019 across 741 establishments.

Occupied room nights reached a record high of 37.43 million room nights in 2022, registering a 19 per cent increase compared to 2021 (31.47 million) and a 17 per cent increase over the pre-pandemic period of 2019, which yielded 32.11 million occupied room nights. The average daily rate (ADR) reached AED536 and its RevPAR growth saw an increase of 30 per cent compared to 2021 (AED391 versus AED301).

Dubai’s penchant for luxury hospitality also played out on the world stage with the opening of the mega-resort, Atlantis The Royal, which saw international figures from around the world descend on Dubai for a grand pre-opening event.

CULINARY INNOVATION

Dubai’s multicultural dining scene – with more than 13,000 venues – has been a

significant driver of growth, attracting guests from all around the world. The city’s thriving culinary landscape was recognised with the launch of the Michelin Guide Dubai in June 2022.

Dubai’s restaurants and chefs were also recognised in the inaugural edition of the Middle East & North Africa region’s 50 Best Restaurants list, unveiled in February 2022. DET also launched the region’s first-ever Gastronomy Industry Report, a study of the gastronomy scene in the city and the region, reinforcing Dubai’s position as a highly soughtafter global food tourism destination.

GROWING SUSTAINABLY

Throughout 2022, Dubai worked tirelessly to achieve its sustainability goals, led by Dubai Sustainable Tourism (DST), an initiative aimed at raising the city’s profile as a leading sustainable destination. Last year saw the launch of ‘Dubai Can’, an innovative citywide sustainability initiative, as part of the drive to transform the emirate into a leading sustainable destination and the world’s best city to live and work. The emirate will only continue to develop further in this space with a series of plans in place.

NEW INITIATIVES

In 2022, a number of new initiatives were launched as part of Dubai’s everevolving destination proposition. The

UAE 2031 Tourism Strategy, announced in November 2022, seeks to attract 40 million guests by 2031 and increase the tourism sector’s contribution to the emirate’s GDP to AED 450 billion.

Dubai also continues to unveil strong regulatory initiatives to promote the accelerated growth of the tourism sector, including hassle-free entry procedures for business and leisure travellers that streamline access to the emirate by establishing long-term engagement with the city. These include the 60-day tourist visa, which was made available from September 2022, and the fiveyear, multi-entry visa for employees of multinational companies, in addition to the golden visa as well as virtual working and retirement programmes.

A FIRM FOUNDATION

Dubai’s ability to rapidly accelerate tourism growth in 2022 marked the emirate as a clear frontrunner in the international industry. While these achievements are celebrated in a big way, it has also set the stage for another year of milestones – perfectly in keeping with a city that is never keen to rest on its laurels.

Kazim said: “Our focus for 2023 and beyond will be to drive and support growth through this mosaic of experiences, across all our tourism pillars, from entertainment to shopping and culture to culinary experiences.”

Atlantis The Royal

Downtown Dubai

Ajman

It may be the UAE’s smallest emirate, but it is one of the most picturesque destinations. From its vast coastline to the rugged mountains, the quaint town packs a punch. While offering a range of accommodation across all categories, its five-star coastal resorts are world-class.

One of its popular developments is Al Zorah, a nature reserve surrounded by protected mangrove forests. It has become a favourite among golf enthusiasts and nature lovers in the UAE. Further afield, visitors can enjoy a taste of mountain life with a visit to Masfut and its 19th-century castle. The area is a prime location for adventure travellers, offering walking, hiking and biking routes for all levels in the surroundings of the Al Hajar Mountains.

Also in the area is the Bin Sultan Mosque, which was built in 1815 and has been a pivotal part of the remote community. The oldest mosque in the emirate, it is a hidden gem, made from traditional clay and plaster, with a canopy of date palm leaves woven together to form the roof.

Archaeological finds in the area go back as many as 5,000 years. Illustrating life as it once was in the emirate, the Ajman Museum, which was

Fujairah

Nestled on the UAE’s east coast, the emirate of Fujairah offers a wealth of things to see and do, from its sleepy coastal town to its dramatic mountain-lined shore and heritage sites. This landscape is one of the many reasons that is making Fujairah a destination for all. The emirate has also proved popular among UAE residents forgoing international travel for stays closer to home.

In Al Aqah, known for its serene seaside resorts, outdoor activities and mountainous backdrop, a range of properties offer attractive packages for visitors eager to escape the hustle and bustle of city life. The area is preferred for water sports, including snorkelling and scuba diving. Snoopy Island is especially popular among residents and visitors, as it is home to a vast array of sea life, from reef sharks to turtles.

In the city, age-old customs still practised today, such as the famous Friday bullfighting, offer an intriguing insight into the local culture and traditions.

For history and heritage, there is no shortage of sights, including the UAE’s oldest mosque – Al Bidya Mosque on Fujairah’s mountainous coastline.

Dating back to around 1446, it is a precious relic made of mud and stone.

The emirate’s forts, including Fujairah Fort on the Kalba border, offer a glimpse into a life gone by. Al Bithna, Awhala Fort and Al Hail Fortress are rich in history, having withstood battles from the region and beyond. They offer a fascinating way to see how life was in the emirate before the discovery of oil in the region transformed the economic fortunes of the UAE.

Fujairah Museum pays homage to the arts, crafts, weapons, costumes and traditions of the Bedouin tribes as seen generations before.

an 18th-century fort and served as the ruler’s residence until 1970, is home to a collection of fascinating exhibits. Visitors can discover pottery, jewellery and other items, while there is a section devoted to the pearl trade, which was once the mainstay of the local economy.

For a more modern experience, there is a wealth of things to do on land and at sea. Bounce Aqua Park promises a fun day for the family with the likes

of climbing walls, balancing beams and swing ropes, all on the water.

Over at Al Zorah Marina, there is a range of entertainment venues, including The Groovy Park, a family-friendly food park with an outdoor cinema and flowerdecorated food trucks, reminiscent of the 1960s and 70s. Promising fun for all ages, Funtastico, with attractions, games and rides, is filled with trampolines, bumper boats and quadricycles.

Illustrating life as it once was in the emirate, the Ajman Museum is home to a collection of fascinating exhibits

Ajman Department of Tourism Development / ME4110

Amna Bint Ahmad Al Ghurair Mosque

Ajman Museum

Fujairah Tourism & Antiquities Authority, Government of Fujairah / ME4210

Wadi Shees

Snoopy Island

Qatar

Steeped in traditions, Qatar offers a window into the past, inviting visitors from all around the world to learn about ancient practices in the Middle East that have stood the test of time. Travellers can watch falconry demonstrations, see camels race across the desert and admire traditional dhows bobbing on the water.

But with rapid development underway – much of which was a result of the country hosting the FIFA World Cup 2022 tournament – Qatar is quickly becoming one of the fastest growing tourism hubs in the Middle East. During the sporting event, the country welcomed 1.4 million fans from all around the world.

Doha is a world-class city in the making, thanks to its spectacular skyline, the fortress-styled Museum of Islamic Art, the state-of-the-art National Museum, modern shopping malls, a fine and expansive traditional souk as well as burgeoning arts and culinary scenes.

The Museum of Islamic Art houses one of the largest collections of Islamic art on the planet. Exhibits inside include rare manuscripts, textiles and cultural artefacts, while the museum’s atrium offers a breathtaking panorama of the city’s skyline. At the National Museum of Qatar, visitors begin their journey

Sri Lanka

Sri Lanka Tourism Promotion Bureau / AS5110

From its idyllic Indian Ocean coastline to the verdant jungles, hilly highlands and tea plantations of its inland, Sri Lanka is a natural wonder in spite of its modest size. The country’s size helps travellers traverse its diverse terrain more easily. However, whether watching whales off palm-fringed beaches, seeing elephants walking on the plains or hiking through the hilly countryside, there is much to do in this Asian wonder.

With more than 2,000 years of recorded history, there are plenty of monuments and places of interest, such as colonial forts – including the much-loved Galle Fort – dotted around the country. Due to its geographical position, it still bears the memory of passing settlers, including the Arabs, Portuguese, Dutch and British.

A more relaxed rival to neighbouring destinations, Sri Lanka is safe, clean

with the oldest artefact found in the country – a 400-million-year-old fossilised fish – and continue through 11 galleries, each depicting a different era of Qatari history, from the Bedouin culture and its pearl diving past to the discovery of natural gas and oil.

Heading north from Doha towards the coastal town of Al Zubarah, the UNESCO-listed archaeological site, Al Zubarah Fort, offers insight into the nation’s past. This 20th-century structure

is a perfectly preserved example of a typical Arab fort, which in the past helped the inhabitants ward off invaders and also keep cool during the hot summers.

For a spot of shopping, Souq Waqif stands out in Doha’s modern retail landscape as it provides a glimpse into the local culture through a range of traditional products that include pearls, gold, textiles, incense, spices, traditional jewellery, handicrafts, souvenirs and more.

and as vibrant as any other tropical island destination to be found nearby.

According to Sri Lanka’s Tourism Development Authority, as of December 31, 2022, a total of 719,978 international tourists had visited Sri Lanka during the year, with Russia and India among the largest source

markets. This marks a significant increase from the pandemic hit in 2021, which saw under 195,000 arrivals.

The tourism authority added that in December 2022, 91,691 arrivals were recorded, behind the year’s highest amount of arrivals – 96,000 in February and 106,000 in March.

Doha is a world-class city in the making, thanks to its spectacular skyline, an expansive souk as well as burgeoning arts and culinary scenes

Qatar Tourism / ME1310, AZ3C

Al Zubarah Fort

The Pearl, Qatar

Due to its geographical position, Sri Lanka still bears the memory of passing settlers, including the Arabs, Portuguese, Dutch and British

Sigiriya

Maaliyadda

Montenegro

Montenegro National Tourism Organisation / EU1625

Once shadowed by the more popularly known European tourist hotspots, Montenegro has gradually worked its way into the limelight. This tiny Balkan paradise covers only 300 kilometres of the continent, yet its marvels are mighty.

Dramatic mountainside scenery outlines the country’s northern belt, while the southern coast stuns with dazzling beaches. And with locals

who love to feed, it all comes together as a truly memorable escape.

Backpackers will be delighted with the numerous hiking opportunities available in the country’s Durmitor National Park; while beachgoers can soak up the Adriatic sun on some of the country’s best beaches.

Brooding mountains running along the Bay of Kotor give this town an almost

Thailand

Tourism Authority of Thailand / AS6510

one of its many serene islands, it is a destination to keep coming back to.

Shopping at the country’s many street markets or floating markets is the perfect way to soak up the authentic Thai flavours and not least, its gastronomy. In addition to the royal palaces, the country is awash with gilded Buddhist temples, which show how rooted Thailand remains in its beliefs.

The country’s nightlife offers an array of things to do, from clubs and lounges to the famed Thai boxing, which, for fans or novices alike, offers an insight into the ancient Thai tradition. Water sports and adventure activities are easy to come by, wherever in the destination, with scuba diving sites found in plenty, in addition to pursuits such as trekking, camping, zip lining and more.

laidback feel, yet Kotor is anything but that. The bustling city streets by day and buzzing mood by night seem juxtaposed against the city’s medieval architecture.

The capital city of Podgorica is home to one of the country’s most stunning sights – the Niagara Falls. While the attraction might not resemble its namesake, it is beautiful in its own right.

The northern town of Zabljak is dotted with glacial lakes, dizzying canyons and limestone peaks piercing the clouds at 2,000 metres. Its biggest highlight is Durmitor National Park, which sprawls out over the entire town and runs along the boundary of the Durmitor mountain range, where expert hikers flock in search of adventurous pursuits.

Famous for its temples, mystical eastern culture, world-class gastronomy and hospitality, there is something for every traveller in this giant of a destination. Whether exploring the hustle and bustle of Bangkok, where cuttingedge architecture sits seamlessly alongside a country rooted in centuries of cultural heritage, or escaping to

Thailand received 11.15 million foreign visitors in 2022, a surge from just about 428,000 the previous year when pandemic-related travel curbs were in place. In December 2022 alone, there were 2.24 million foreign tourists, compared with 230,497 in the same month a year earlier. However, pre-pandemic levels of 2019 saw a record of nearly 40 million foreign tourists for the entire year.

Bay of Kotor

Tivat

Krabi

The Grand Palace, Bangkok

Egypt

Home to some of the world’s most ancient and fascinating sites, Egypt has always been a popular destination due to its history, culture, natural beauty and architectural wonders. It is a place etched in most people’s hearts from childhood, with images of Cairo’s Pyramids of Giza and the Great Sphinx some of the first things to learn in the history of the world.

At the crossroads of north-eastern Africa and the Middle East, Egypt is a melting pot of religions and empires, with remnants of ancient cultures still very much alive today. Remote desert monasteries, medieval Islamic architecture and Roman trading outposts still bear testimony to life as it once was in the unforgiving desert.

Cairo is home to the Egyptian Museum – a treasure trove of antiquities. The city’s medieval quarters, with its narrow, winding alleyways and vibrant souks, have also made it a stand-alone destination. Cairo will also soon be home to the Grand Egyptian Museum, which will become the largest archaeological museum complex in the world and host more than 100,000 artefacts. But there is so much more beyond the capital.

Visitors can hop on and off a Nile cruise and visit the likes of waterside

Kazakhstan

Despite its many draws, Kazakhstan has not fully emerged from the shadows of other popular destinations in this part of the world. But things are quickly changing for this Central Asian country, which stretches from the Caspian Sea in the west to China in the east.

It’s an expansive nation –the ninth largest in the world – and for many tourists, knowing where to begin can often be the challenge. Among Kazakhstan’s endless grasslands on the windswept northern steppes, the forward-looking, modern city of Astana

is a great place to begin. With a skyline punctuated by gleaming skyscrapers, the capital is an eye-catching showcase of international, 21st-century architecture and a glimpse into a city of the future. Its profile got an international lift when the city hosted Expo 2017.

In bustling Almaty, stunning Soviet-modernist and Tsarist-era architecture offers the ideal backdrop to the city’s dining and nightlife scenes. Yet, spectacular areas of natural beauty are within easy reach and scattered throughout the country.

temples, cross Lake Nasser to witness the wondrous Ramses II masterpiece at Abu Simbel or travel to the southern city of Luxor in search of the tomb of Tutankhamun, which is also home to some of the world’s most loved pharaonic tombs and temples, including the unforgettable Valley of the Kings.

The country’s Red Sea resorts offer some of the world’s most spectacular beaches and scuba diving. With the backdrop of the Sinai mountains, resorts such as Sharm-El-Sheikh have been a diving haven for years. A stunning escape with all the charm of the East, the coastal destination offers some of the most luxurious hotels in the country.

Egypt truly offers tours for all kinds of travellers, but one thing that will penetrate them all is the fascinating history of this country. Aswan’s Philae temples and the unfinished Obelisk are just some of the wonders waiting to be discovered, while Hurghada’s white sands and crystal clear waters are a world away from the hustle and bustle of city life.

Siwa Oasis is a paradisiacal island full of mineral springs, salt lakes and endless olive and palm groves, while in its main town, Shali, ruins of the Shali Fortress dominate the city centre.

Kazakh Tourism National Company / EU2150

Egyptian Tourism Authority / AF2450

Egypt is a melting pot of religions and empires, with remnants of ancient cultures still very much alive today

Great Sphinx of Giza

Lake Kaindy, for instance, is known for its surreal view, which gives the illusion of an underwater forest with trees suspended upside down in its crystal-clear waters.

Spectacular areas of natural beauty are within easy reach and scattered throughout the country Lake

Kaindy

Astana

What the exhibitors say...

A selection of exhibitors share their goals and ambitions for this year’s show

GOLDEN GATEWAYS TRAVELS

“This is our first time exhibiting at ATM. We are excited to be part of the event’s 30th edition and are looking forward to connecting with all the participants. While we are a young and dynamic travel business start-up, we pride ourselves in our highly talented and experienced team members that come from diverse business backgrounds. At the show, we will be highlighting our bouquet of services, which includes hotel reservations, transportation, sightseeing tours, visas, planning and management for business and leisure events, cruises as well as other unique and personalised experiences.”

AGATA MIKULOVA Executive Director

TRNAVA REGIONAL TOURISM BOARD

“We have introduced the Taste of Slovakia package, which we will promote at ATM. It includes two days in the Slovak capital of Bratislava, five days in the Trnava region and three days among the northern mountains, as well as two days in neighbouring Vienna. The experience will take guests to the famous spa town of Piešťany, which has been attracting visitors from the Middle East. We are hoping to showcase the development of this town during the event, in addition to the surrounding region, which boasts castles, lakes, activities in nature and shopping venues.”

INTERCONTINENTAL RAS AL KHAIMAH

“ATM is one of the most important shows on our calendar. Everyone who is doing business with this region is present at the event. It offers such an amazing opportunity to reconnect with industry partners and make new connections. In line with IHG’s ‘Journey to Tomorrow’, we strive to make a positive difference to our local communities while preserving the beauty and diversity of our pristine environment. We are proud to be at the heart of a community that places a strong emphasis on solidarity, sustainability and charity.”

RAFFLES LONDON AT THE OWO

“I’m looking forward to introducing Raffles London at The OWO, which will open later this summer, at Arabian Travel Market this year. Formerly referred to as The Old War Office, it is now known as The OWO and has undergone a monumental transformation worth US$1.9 billion. It will be home to Raffles London at The OWO, comprising 120 rooms and suites. Nine restaurants and three bars, including three dining experiences by the acclaimed Michelinstarred chef Mauro Colagreco, will sit alongside Guerlain’s first spa in the UK, set over four floors.”

S

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“At ATM, we want to achieve our goal of making sports events more accessible to the travel industry. Our team specialises in creating unique events, from massive fan events to once-in-a-lifetime experiences for corporate groups. With our business-to-business ticketing platform, which we will showcase at ATM this year, we enable travel agencies from around the world to buy tickets to the biggest sporting events in the world. ATM is an amazing opportunity for us to meet new people and speak about our platform to a lot of different parties.”

DÜSSELDORF

“It is great to be back with a big booth at the most important tourism fair in Middle East and Asia. Last year’s edition of ATM was a massive success for us at Düsseldorf Tourism Board. With this year’s event, I hope, above all else, that the industry comes together to further generate positive impulses for our sector. And with our presence this year, I am looking forward to Düsseldorf being placed more strongly in the GCC region and covering the needs of our customers and partners.”

“We are honoured to be a part of this year’s ATM. Sheraton Maldives Full Moon Resort & Spa saw a full renovation in 2019. The upgraded facilities are further enhanced by beautiful landscaping that showcases the island’s rich tropical heritage. We take pride in our sustainability efforts, including the acclaimed coral propagation project and osmosis water filtration plant. We look forward to welcoming a new wave of travellers from the Middle East to our resort.”

NARA

“As a leading global platform for travel and tourism, ATM offers a formidable opportunity to connect with industry leaders and promote travel within the region. We are honoured to participate and showcase Nara Desert Escape, our elegant and sustainable collection of desert camps, restaurants and experiences that embody the concept of authentic and experiential travel. Sharing the knowledge and beauty of the Dubai Desert Conservation Reserve on an international scale permits tourists to experience Dubai’s stunning nature.”

RAMY MUNZONE Director of Sales – MEA

JATINDER PAUL SINGH Co-Founder & CEO

DIMITRI BELOV Head of Health Marketing and Manager – EMEA & Asia

TOURISM BOARD, GERMANY

STEPHANIE REICHENBACH Founder & CEO

DESERT ESCAPE

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MOHAMED EL AGHOURY General Manager

SHERATON MALDIVES FULL MOON RESORT & SPA

JEROEN HUIS IN ‘T VELD Founder and CEO

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DENNIS DE WINTER Director of Sales