Malaysia targets 16.1 million arrivals in 2023

The Ministry of Tourism, Arts and Culture Malaysia, through its agency

Tourism Malaysia, is participating in ATM for the 29th year. The organisation’s promotional efforts are geared towards the country’s target of welcoming 16.1 million international tourist arrivals in 2023, with an aim to generate AED41.1 billion in tourist receipts.

The Malaysia delegation is led by HE Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture Malaysia. As in previous years, this year’s Malaysia delegation at ATM consists of state tourism boards, tour operators, travel agents, hotels and resorts and tourism product owners. There are a total of 76 participants representing various organisations joined under the Tourism Malaysia pavilion.

Honourable Khairul Firdaus said: “In line with the ‘Visit Malaysia Year’ in 2025, Tourism Malaysia will strive to attract more tourists from the Middle East to Malaysia. We are confident that we will be able to achieve our target to put Malaysia as the top destination for Muslim travellers.”

Since fully reopening its international borders, Malaysia has recorded 10.07 million tourist arrivals and AED23.5 billion in tourist receipts in 2022, surpassing its initial target of 9.2 million international visitors, with 88,534 arrivals from the Middle East.

“ATM continues to be one of the best platforms for Malaysian tourism players to meet up with Middle East outbound agents and airlines, where we get to share the latest information on Malaysia’s tourism products and new tourist attractions in our effort to further enhance Malaysia as a top of mind destination in this region.”

“Signing of an MOU with IHG comes within the framework of the Saudi Tourism Authority’s keenness to strengthen strategic partnerships with major international companies and prestigious brands with global reach. Such partnerships enhance the efforts of the Saudi Tourism Authority in attracting tourists and enriching their experience by providing best-inclass products, offers and packages.”

To expand its presence in key cities, IHG will add over 10,000 additional rooms to its portfolio in the next three years. This is set to significantly boost the tourism infrastructure in the country and provide a diverse range of accommodation options, across luxury, leisure, religious and business tourism.

VISIT STANDS HC0650, ME4410, ME4350