Suggested collaboration
Overview • Comfy is a leading and award winning publisher of flash based edutainment preschool games with a catalog of 14 titles in 23 languages, including motion detection based edutainment games. • Moms are a significant demographic segment for the casual games industry*. • Comfy can offer its Mochi Media to extend it‟s product offering with games for moms to play along with their toddlers. • Comfy can also offer a gamepad device (the “Comfy gamepad”) that can enhance child‟s gaming experience, independence & playability (just like a steering wheel for driving game or a guitar device for „Guitar Hero‟ game).
• Comfy can accommodate to Mochi Media‟s marketing and monetization needs with a variety of business models.
* 76% from world wide casual gamers are females (source: www.emarketer.com)
Main Share Holders Mr. Shachar Erez – Chairman Managing partner in Evergreen, one of Israel's largest VCs. Former President & CEO of Nur Macroprinters (NASDAQ: Nurm) Mr. Dov Moran Founder of Modu, Founder and former president of Msystems and the inventor of the flash memory. The company was acquired by Scandisk in a 1.55 Billion USD deal in 2006. Mr. Yoav (Hillel, & Naftaly) Merari Well-established entrepreneurs, first investor in Comfy
Mr. Shahal Shai – Founder & CEO
Awards
Is the demography there for young kids? Yes, Yes, Yes!
Gen X - 30-40 years old Gen Y - 20-30 years old
Source: 'Stat of the Day: 25% of Toddlers Have Used a Smartphone', www.adage.com , Matt Carmichael, August 4, 2011
Comfy content offering (ages 1 -5)
Loads of learning & fun with Rich library of games for mom & dad to play along with their baby/toddlers/preschool & for the kids to play independently. The educational interactive game pack is multi lingual (23 languages!) and has a multi-level capability so the child can progress in his own pace. Comfy’s award winning content and themes teaches the child in an interactive fun way! starting with basic concepts like Shapes, music, vocabulary, numbers & colors to advanced skills like social concepts, decision making, self-confidences, cause & effect problem solving and much more.
Comfy content offering (ages 4 – 8)
Sorting game
Math game
Recycle game
Musical game
Spelling game
Fun, learning in motion experience with games that teach the child numbers, spelling, nature, recycling, music and more. The difficulty levels enabling the child to progress at his own pace while coping with gradually increasing challenges.
Conversion flow •
Dedicated game section: “educational games for toddlers” or “educational games to play along with your toddler” features in the game portal.
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Seven day full & free access to Comfy‟s game set (after short registration) by using a virtual keyboard, at www.Comfyland.com/online
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Game experience with Comfy‟s ages & stages driven educational streaming content either by moms playing along with their toddler or toddlers playing independently (with dedicated Gamepad device).
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Choice of three subscription packages after trial period is over.
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Up sale Option of buying a real gamepad.
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Delivery of the gamepad to customer within 7 days in every territory.
Suggested Collaborations: digital content distribution only • Co-branded – Mochi Media will feature the Comfy game set. Comfy will manage the provisioning & monetization and will deliver commission from monetized customers to Mochi Media. • Co- operation – Mochi Media will manage the customer & Comfy will manage the operational part & monetization. Comfy will deliver commission from monetized customers to Mochi Media.
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White label – Mochi Media will manage the customer, provisioning & monetization and will deliver commission to Comfy.
Suggested collaborations: digital content & Gamepad distribution •
Co-branding– Mochi Media will feature the Comfy game pack. Comfy will manage the provisioning, monetization & product supplement and will deliver commission from monetized customers to Mochi Media.
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Co- operation –Mochi Media will manage the customer & Comfy will manage the operational part & monetization. Comfy will deliver commission from monetized customer to Mochi Media.
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Content white label – Mochi Media will manage the customer including provisioning & monetization. Mochi Media will also provide shipping address to Comfy & Comfy will supply the gamepad to customer. Mochi Media will deliver commission to Comfy.
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Content white label + fulfillment – same as the above with the addition of Mochi Media stocking gamepad and supplying them to end customer.
Thank you!