online Communication
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online communication Tools
Enhance your visibility even before the show via online communication!
www.planet-agri.com, The international portal for professionals in the agricultural sector: arable farming, breeding, wine-growing, specialised crops etc. A true reference for agricultural expertise with news articles, topic-specific dossiers, contributions from experts, key market figures, videos, photos, discussions, blogs and more.
Tailor your communication to a specific audience! A databank with information filtered by topic and event with two possibilities for submitting the data: - by profile: manufacturers/suppliers, networks/distribution, users/customers, service/ training or press. - by event: SIMA, SIMAGENA, Agri Manager Tour, Innovation, International Forum, SITEVI. Planet-agri is designed for all players in the international agricultural world, to help them become more visible and to reach and expand their targets!
All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.
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online communication Tools
online Communication NEW!
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Planet-Agri.com: home page, profile pages and events pages The essential method for reaching your targets!
n Ad
buttons: A maximum visibility, a profile of targeted visitors, a guaranteed click-through rate.
Two advertising spaces offered on each of the 11 pages available for sponsorship on Planet-Agri: n a large button (302 x 253 pixels) n a small button (160 x 104 pixels) Only one advertiser per space on the homepage. On the profile and event pages, each of the two spaces are limited to three advertisers (ads rotating around every five seconds). PRICES FOR THE VARIOUS PERIODS
May-June-July-Aug 2010
Advertising
Advertising
Sept-Oct-Nov-Dec 2010 Jan-Feb-March-April 2011
Planet-Agri Home Page - One advertiser per space
e 4,500 e 3,500
e 4,500 e 3,500
e 2,500 e 2,000
e 2,500 e 2,000
May - August 2010
Sept - December 2010
January - March 2011
e 1,000 e 1,700 e 2,500
e 1,250 e 2,200 e 3,200
e 1,750 e 3,000 e 4,500
n Large bouton n Small bouton
e 2,500
One profile or event page - Three advertisers (rotated) per space
e 1,900 e 1,000
n Large bouton n Small bouton
NEW!
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Ad buttons on Planet-Agri.com newsletters
Increase your visibility in the agricultural sector!
n Ad
boutons: Guaranteed visibility with 250,000 targeted users, fortnightly news on updates of the site.
1 ad on all 20 sponsored newsletters in the agriculture sector: n one large-format button (164 x 134 pixels) Your ad button in all newsletters, with each position reserved for an exclusive advertiser:
PRICES FOR THE VARIOUS PERIODS n 1 E-news n 2 E-news n 3 E-news
All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.
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online communication Tools
online Communication
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Banners and ad buttons on the pages of the sima site The tool No. 1 for making contact with decision-makers!
The exhibition’s website is the primary tool for organizing visits and finding information on exhibitors. With 2.1 million page views and 390,000 visits in 2009, the SIMA website is an invaluable way to reach your targets.
Banner
n Banners
and large buttons: Highlight your brand!
A visual representing your company on the banner or large button of the SIMA pages with the most impact. n Banner (720 x 90 pixels) n Large button (302 x 253 pixels) The ads rotate in the advertising space; three advertisers possible per page. The ads are put online a few days after the order is placed and remain on the page until April 2011.
Large Bouton
• The Top 4: The most frequently viewed SIMA pages n n n n n
Homepage List of exhibitors Badge request General information
e 3,100 e 3,100 e 1,600 e 1,600 e 1,000
Other SIMA pages (excluding Top 4)
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The online exhibitors list Stand out from the rest!
One of the most frequently viewed website pages, the exhibitors list is a powerful search tool for visitors. In 2009, 70% of all visitors viewed the exhibitor list. Each visitor makes an average of eight searches in the online catalogue. n The
exhibitors list: Put your brand in the spotlight!
• Three solutions for attracting visitors’ interest through your exhibitor profile: n n n n
e 300 e 105
Logo alongside your company name E-mail link Website link (included in registration via the application form) Product information sheet or press release on your information sheet online
See Web package
Include your press release or a descriptive text and photo on your exhibitor presentation webpage.
All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.
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online communication Tools
online Communication
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The interactive sima map Draw attention to your presence and your stand! One of the top four most visited pages on the website since it has gone online, the interactive map is an effective means of promoting your company to future visitors of the exhibition. The interactive map allows visitors to: • prepare for their visits to the exhibition by • make their selections and print a visit itinerary selecting exhibitors, products and services (in pdf format) that will guide them during that interest them. their visit. It is a fun and user-friendly tool that helps visitors perform a “virtual” visit before actually visiting your stand.
Optimize and increase your chances of being noticed!
At the site
On the printed visit itinary
n Logo at your stand e 300 Your logo appears when the webpage visitor either hovers the cursor on your stand listing or clicks on it. If the visitor selects your stand for his or her itinerary, your logo will also appear on the visit itinerary that the visitor prints. n Logo at your stand + logo on the large visitor map* e 2,600 Your logo on the show’s interactive map and the large visitor map distributed at the show entrance (200,000 copies) (*for more information, please visit the section Large Visitor Map page 10) n Rotating ad button e 500 Place to the right of the hall map of your choice (halls 1 and 2, halls 3 and 4, hall 5a, hall 5b or halls 6 and 7), these buttons point to your stand or your website (your choice). Two spaces available per page, with ads displayed on a rotating basis and limited to three advertisers per page. n Exclusive banner on a hall page e 3,600 Your advertising banner on an exclusive basis on the hall map of your choice (halls 1 and 2, halls 3 and 4, hall 5a, hall 5b or halls 6 and 7) and on the itinerary printed by the visitor. The banner on the interactive map points to your website. Please note! Only one space is available per hall! n Exclusive banner on the homepage of the interactive map See the E-badge and interactive map package page 4 All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.
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online communication Tools
online Communication
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Direct marketing
BEGIN YOUR COMMUNICATIONS BEFORE THE EXHIBITION! SIMA stays in contact with previous visitors through e-newsletters sent directly to their e-mail addresses, or in paper form sent by post. Be the exclusive sponsor of these messages sent by SIMA. These short, punchy e-newsletters highlight new website pages and include all the information visitors need for their attendance at the show.
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E-mails: SIMA e-news and e-mails for pre-registered visitors Reach SIMA visitors and prospects before their arrival
n E-NEWS e 800/e-news Your banner on an exclusive basis on the e-newsletter of your choice The e-news is sent every month to specific audiences: former visitors, pre-registered visitors, sector professionals and the press. - 13 e-newsletters will be sent in total, from March to the beginning of February. - E–news schedule: contact us. Banner
n 2 E-MAILS to pre-registered visitors e 3,000 - Four days prior to the show plus opening day (20 February 2011) Banner - Second and third days of the show (21 and 22 February 2011) Your banner on an exclusive basis on two e-mails sent to pre-registered visitors. Short and punchy e-mails are sent to pre-registered visitors just before the show and on the opening day to remind them the visit. The database of pre-registered visitors will be updated in real time right up to the start of the exhibition. In order to retain the informative nature of the letter, it is only possible to feature one advertiser per e-mail campaign.
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Mailing: targeted marketing letters (sent by postal mail) Communicate effectively to your arable farmers or breeders core target
1 300
exposants de plus de
40 pays
Pour une agriculture performante et durable
Bandeau
La prochaine édition du SIMA, Mondial des Fournisseurs de l’Agriculture et de l’Élevage, se tiendra du 22 au 26 février 2009 au Parc des Expositions de Paris-Nord Villepinte.
A direct-marketing letter is sent at the end of the year to our entire breeder and arable-farmer database.
Encore plus proche de vos besoins en 2009, le SIMA vous propose une offre sur mesure pour faciliter votre business : tous les équipements et services de votre secteur, open shows, ventes internationales, challenge…
SIMA 2009 sera donc votre salon de référence pour échanger, vous informer et faire reconnaitre votre savoir-faire ! À NE PAS MANQUER AU SIMA 2009
n BREEDERS Targeted marketing letter e 6,200 Your banner will appear at the head of the letters sent to the entire Breeder database. n ARABLE FARMERS Targeted marketing letter e 4,100 Your banner will appear at the head of the letters sent to the entire Arable Farmer database.
Î UNE OFFRE ADAPTÉE : �
� �
Matériel de traite et équipements laitiers , bâtiments d’élevage, clôtures, matériel de stockage, de surveillance, de gestion. Firmes spécialisées en génétique animale, commerce de semences et d’embryons, aliments pour bétails. La présence de plus de 500 bovins d’une dizaine de races différentes.
Î LE SIMAGENA : HALLS 1, 2, 3
Près de 200 éleveurs exposants de 9 pays.
8 races laitières : Holstein, Pie Rouge, Montbéliarde, Brune, Brown-Swiss, Ayrshire, Normande, Jersey.
5 races allaitantes : Charolaise, Limousine, Blonde d’Aquitaine, Aubrac, Salers
5 jours d’open shows et d’événements professionnels internationaux
12 juges internationaux
Les Bonnes Pratiques à l’honneur : - Challenge international des Jeunes Clippers - Challenge Qualité Élevage
À VOIR ÉGALEMENT : LE NOUVEAU HALL 7 �
Hall dédié à l’Espace Agriculture et Énergies, à l’entretien de l’espace rural et au secteur forestier.
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Un programme d’ateliers thématiques sur les énergies renouvelables (méthanisation, biogaz, biomasse, solaire…) de 30 minutes organisés en partenariat avec
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Des visites d’exploitations témoins au départ du hall 7.
et
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Demandez dès aujourd’hu i votre au SIMA 2009 en vous connectant badge d’accès www.simaonline.com / Rubrique à notre site “Demande de badge”
VOS AVANTAGES :
� Bénéficiez de 10 € de remise soit votre entrée à 20 € au lieu de 30 €. � Recevez votre badge par email, Il vous permet d’entrer directement imprimez-le et conservez-le. sur le salon.
Ou commandez dès aujourd’h ui les coupons de réductions pour une entrée à 20 € TTC
Paiement à l’entrée du salon uniquement. Commandez gratuitement vos coupons par fax au 01 53 30 95 09 (lot de 50 coupons non divisible dans la limite des stocks disponibles).
Gagnez du temps !
SIMA09 LMD e leveurs 210x300.indd 1
All our products are reserved for a limited number of advertisers. Orders will be handled on a first-come, first-served basis. Visuals provided as examples only.
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online communication Tools
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