Clutter Magazine - Issue 19: Punch You In The Face!

Page 12

Marc DeAngelis Erick Scarecrow

It started in 2002 when Erick Scarecrow was looking for a job: he was advised to try out for a pattern-making position at a toy company, who looked at his portfolio and had him create his own take on their existing branding. Eventually, Erick was hired as a toy designer, with his work appearing on the hangtags at stores like Toys "R" Us, Target, and Wal-Mart. Soon he was promoted to Art Director, but then a blessing in disguise occurred: he was laid off. While unemployed, Erick started noticing Designer Toys and his interest was piqued, though it was at Kidrobot’s launch party where Erick’s career as a toy designer really started to take flight. Having experience in the toy industry, he was able to network with artists at the party and eventually helped them produce their own figures. He quickly realized he could turn his ideas into self-produced figures and founded his own toy design company. Eight years later, with over 200 releases hitting the shelves of collectors, Erick Scarecrow has established a long-standing business that designs, produces, and sells collectible toys, as well as helps develop figures for outside designers and companies. Erick is much more than a toy designer: he’s a tried-and-true businessman who knows what makes collectors tick, how to pull off weekly toy drops, and how to plan for the future of his own company, ESC-Toy. 12 | Clutter 19


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