Franchising Magazine USA March 12#3 2024

voLuMe 12, issue 3, 2024

on the cover: kitsE t assEM bly sErvic E s

president: colin bradbury. colin@cgbpublishing.com

pu BL isher: v ikki bradbury. vikki@cgbpublishing.com

editoria L depart M ent: editor@cgbpublishing.com

advertising: vikki@cgbpublishing.com annie@cgbpublishing.com.au

e ditoria L tea M : Michelle Quinn rob swystun

produ C tion: usaproduction@cgbpublishing.com

design: Michelle Quinn. michelle@cgbpublishing.com

CgB puBLishing canadian Office: sidney b c canada

Welcome to the March 2024 issue of franchising Magazine usa

t his issue has some great stories and inspiring content for all of you looking to start your own business and enjoy all the benefits that come with this. We have some wonderful Cover stories in the main part of the magazine and in our 2 special supplements we produce each issue.

On the Front cover this issue we have k itset a ssembly s ervices, in today’s bustling world, where time is a precious commodity and the art of handiness seems to be slipping away, the demand for services like k itset a ssembly s ervices is skyrocketing. you can read more about this on page 8.

From our experts this issue g eorge k nauf discusses The Franchise Multiplier, t he core idea behind the Franchise Multiplier is to systematically identify, acquire, and convert independent businesses into franchises. Evan hackel covers Why This is the Moment to use Great Training to Make Your Business Even Greater lucas Frey g uides us with some Orchestral Brilliance and Collaborative Franchise Leadership, as usual just a sample of some great advice this issue.

Our main feature is h ealth, Fitness and b eauty and on this cover we have b ODybar Pilates who are redefining Fitness Franchising with community at its core. Our regular feature expert chris conner covers The Booming Health, Wellness and Fitness Market including Trends, Growth Drivers and Opportunities in this supplement you will also find some great in depth articles on Franchisors, Franchisees, Women in Franchising, latest news and more.

u. s. o ffice: 800 5th ave, #101 seattle, Wa 98104-3102 www.franchisingmagazineusa.com

and last but by no means least we have our veterans in Franchising with Propelled brands on the cover. The Power of Mentorship: How Veteran Franchisees Pay it Forward. in the realm of franchising, the relationship between mentorship and success becomes particularly pronounced when veterans take the lead. We also have some insightful stories from veterans who have taken the step into franchising with great success.

a s always i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website to find more exciting franchises and advice.

Vikki Bradbury | Publisher Franchising Magazine USA

M arch 2024

Cover Story

8 Kitset Assembly: kitset assembly services is skyrocketing In every

6 Whats New! Announcements from the Industry

23 Special Feature Supplement Health, Fitness and Beauty

61 Veterans Supplement News and Information for Veterans in Franchising

79 A-Z

16 California Pools: Foundation built on a legacy

Expert Advice

10 Evan Hackel: Why this is the Moment

14 George Knauf: the Franchise Multiplier

20 Andrew Mengason: Why a Franchise Opportunity May be the best career Move

50 Lucas Frey: Orchestral brilliance collaborative Franchise leadership

54 Ryland Beard: last Minute tax advice

58 Lisa Plonka: 6 Questions Franchisees should ask before Embarking on a PE Partnership

Franchisor in Depth

12 Altitude Trampoline Park: Family Fun takes Flight altitude trampoline Park set to Elevate 2024 with Exciting Expansion and global Presence

52 Pet Wants: surpasses 150 Franchise territories

Women In Franchising

18 Renae Scott | Slice House: getting a seat at the table

56 Heather McLeod | Authority Brands: how Women in Franchising are Disrupting the industry

Snapshot

22 DreamMaker Bath & Kitchen: Marks a Quarter century of Excellence and innovation

AtWork e xpands Nationwide footprint With New Jacksonville location

AtWork, an award-winning staffing solution, announced the addition of a new franchise location with an agreement signed by Ginger Herrington in Jacksonville, Florida. The new office in northwest Jacksonville is slated to debut in early April, with a second southside location planned for 2025.

atWork, headquartered in k noxville, tennessee, is one of the largest staffing franchises in the country, with almost 100 locations across the United states. Job seekers trust atWork’s local recruiters to guide them through the hiring process and help them find the perfect job.

“We are extremely proud to offer our staffing services to Jacksonville,” said Jason leverant, President and cOO of atWork.

“We put more than 50,000 people to work last year, and our new location will help us continue our mission to provide awardwinning service to job seekers looking to make the next move in their career, as well as leading businesses who want to grow local economies and strengthen their communities.”

t he new atWork location is part of a twounit agreement signed by h errington. she is a valuable member of the local community and brings decades of staffing experience to the new locations. h errington is dedicated to helping the area’s economy thrive by connecting qualified workers with rewarding opportunities.

“a s a Jacksonville native with a rich

history in staffing, i am thrilled to bring the atWork franchise to our vibrant community,” said h errington. “ since beginning my staffing industry journey in 1996, i have worked with hundreds of area companies solving their hiring challenges. atwork.com/franchise

er A® re AL estAte Names frank Malpica senior Vice president Of franchise Development, Mergers & acquisitions

ERA® Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, has announced the appointment of Frank Malpica to Senior Vice President of Franchise Development, Mergers & Acquisitions. in this role, he will architect the strategic growth and expansion of the brand’s footprint, identifying key partners in new and existing

markets to complement the network’s highly collaborative network.

a s a member of the Era® brand senior leadership team, Malpica will lead the brand’s national sales team in support of the organization’s aggressive growth goals.

Malpica is a seasoned leader in the real estate space, joining Era r eal Estate in 2011. Over the last 12 years, he has held roles of increasing responsibility in marketing, products & tools, brand engagement, brokerage operations, business development and strategic partnerships.

“Frank’s extensive industry experience and knowledge of Era r eal Estate, coupled with his proven track record as an innovator, makes him a valuable asset in driving our strategic growth, sales and marketing initiatives,” said alex v idal, president of Era r eal Estate. “Frank has deep roots with the Era network’s broker/owners, who have relied on his strategic counsel on how to leverage the Era brand to help fuel growth for their local companies.

“ i am excited to leverage the tremendous momentum of the brand to increase Era’s presence in new and existing markets,” said Malpica. “Era’s powerful value proposition is fueled by a broker-first and uniquely collaborative approach, that empowers brokers to build their business their way.

FLu FF y FLu FF y: crafting a social Media sensation, One souffle pancake at a time

In the bustling world of desserts, Fluffy Fluffy stands out as a beacon of innovation and taste. Specializing in their renowned souffle pancakes, this dessert café has captured the hearts— and screens—of dessert enthusiasts alike.

at the heart of Fluffy Fluffy’s success lies its commitment to crafting not just food, but experiences meant to be shared. inspired by the vibrant culture of Japanese cuisine, Fluffy Fluffy’s founder, b enson l au, sought to create a menu that marries traditional flavors with modern sensibilities. t he result? a delectable array of treats, from the signature souffle pancakes to the indulgent burnt top cheesecake and whimsical croffles. but it wasn’t just about taste—it was about the presentation. Understanding the power of social media in today’s digital age, Fluffy Fluffy strategically utilizes platforms like instagram and t iktok to showcase their mouth-watering creations. t he phrase “phone eats first” couldn’t be more appropriate. From the meticulously plated dishes to the open concept interior design of each location, every aspect is designed to delight both the palate and the camera lens.

With the rise of influencer marketing and a commitment to aesthetic design, Fluffy Fluffy has seen remarkable success in enhancing sales, brand recognition, and global expansion. currently, Fluffy Fluffy has 30 locations open abroad, three locations open stateside, and 20 locations in development. additionally, franchise opportunities are now available across the Us . Each location serves as the perfect backdrop for social media content, drawing in both loyal customers and new visitors eager to experience the magic firsthand.

in a world where trends come and go, Fluffy Fluffy has carved out a niche as a true social media sensation. With their delectable desserts and strategic online presence, they continue to delight and inspire dessert lovers around the globe.

cLAyton k endALL adds Vp of sales

Clayton Kendall, a leader in centralizing the marketing supply chains for franchise communities and multi-location businesses, announced that Dan Geyer has been named as Vice President of Sales.

t he addition of a v ice President of s ales follows an investment in 2023 by Pnc r iverarch, a middle-market private equity firm which invests in privately held companies in n orth america and Europe, in late 2023.

Mr. g eyer is an accomplished, disciplined, and results-oriented sales leader with nearly 20 years of operational leadership, team management, and business development experience. h e worked for the Us army for 25 years, holding senior positions focused on recruiting and training. Mr. g eyer then successfully led business development efforts to a large number of industries for commercial printer s andy alexander.

Dan broudy, cEO of clayton kendall, commented, “clayton kendall has grown consistently during our 25 year history in serving franchises and multi-location businesses. We intend to aggressively pursue growth in coming years by building out our team and investing in sales and marketing.”

Mr. g eyer will be responsible for sales, lead generation and customer service.

About Clayton Kendall

clayton kendall’s marketing supply chain solution helps franchise communities and multi-location businesses scale rapidly, save money and better manage their promotional items, signage, apparel, POP kits and marketing collateral. t he Pittsburgh-based firm provides streamlined promotional merchandise programs and company branded merchandise services for businesses across all sectors. clients gain economies of scale, save time, and maintain brand consistency with our integrated marketing supply chain management solution. More information can be found at claytonkendall.com.

Galvin Milich, a proud franchisee of Kitset Assembly Services, understands this demand all too well. “People these days are not only time-poor – many haven’t developed handyman skills, don’t have the tools, time, or the patience to work out instructions when they can be earning at their real job or spending time with their family” he explains. “The average flatpack comes with a sense of apprehension attached to it, and that’s where Kitset franchisees shine: we alleviate stress and save customers valuable time and money.”

Ki T se T a sse MB ly s ervices is s K yr O c K e T ing

in today’s bustling world, where time is a precious commodity and the art of handiness seems to be slipping away, the demand for

With the population on the rise and new buildings cropping up every day, it’s no surprise that American’s are turning to professionals to tackle the daunting task of assembling furniture

Since its establishment in 2017 by owners Jennifer Lees and William Flew, along with CEO Grant Nye, the Kitset Assembly Services franchise network has experienced exponential growth across New Zealand and Australia and after extensive research has launched into the US market as the only dedicated flatpack assembly franchise in the country. The company’s strength lies in its ability to adapt to the ever-evolving market of readyto-assemble products, collaborating with retailers and supply partners to offer a comprehensive solution for both retailers and customers alike.

However, what truly sets Kitset Assembly Services apart is not just its extensive international network, it’s the unwavering support and training provided to its franchisees. New recruits undergo a rigorous four-week training course, followed by hands-on guidance from seasoned Franchise Managers and Field Trainers. “The philosophy of the company is not a ‘good luck out there’ approach –we offer comprehensive support to help franchisees and franchisors achieve their maximum potential,” Milich emphasizes. Jennifer Lees, the Director of Kitset Assembly Services, humorously acknowledges the challenges that homeowners face when confronted with flatpack furniture and equipment. “But there’s hope for those traumatised by the thought of a weekend confronted with a knocked-down bookcase and a diagram that can only be decoded by a person with a degree in deciphering Ancient Egyptian Hieroglyphics,” she jokes. But behind the jest lies a genuine commitment to aiding customers in navigating the complexities of assembly.

“It’s not just furniture,” Lees continues. “Fitness equipment, a garden shed, saunas, barbecues - the list of products that are delivered in flatpack form nowadays is massive and constantly growing. When you talk about flatpacks, people just think it’s furniture – but it’s gone so far beyond that. It’s literally anything in and around the house or office.”

Lees clarifies the reasons behind the increasing reliance on assembly services: “There are any number of reasons why homeowners – and others – don’t want to do it themselves. Some people don’t want the hassle or it’s just too hard. But the time factor is probably the biggest one for most of our customers. People just can’t find additional time to spend their whole weekend assembling one little object where one of our Kitset team can come and do it in a few hours.”

“That’s the nuts and bolts of the company’s business,” adds Milich. “Our team of Assembly Technicians are well-practiced, and they love doing it, which is another

reason that most people steer well clear of it – it causes much consternation in relationships. I will never tire of the phone calls we get on Monday mornings from frustrated wives or partners: Please, can you come and sort out what my husband started over the weekend?”

Lees and fellow director William Flew are proud of the Kitset Team they’re building, emphasizing their meticulous selection process for Assembly Technicians. “We’re very particular about the people that we choose as Assembly Technicians,” says Lees. “They get the fact that we stand by the service we provide our customers, to be able to come into someone’s home or place of work and act in a professional manner, to be a cost-effective service – and do it with good humor.”

“They come from an extraordinary set of backgrounds, looking for a lifestyle change,” Flew adds. “We have builders come on board, engineers, veterans, bus drivers, sales managers, firefighters, pilots, even an aircraft engineer. They’re individuals who just want to be able to work with their hands, rather than sit behind their desk. They get out, they get to talk to people, and they’re not just building the same thing every day.”

Lees and Flew highlight the availability of franchise opportunities around the US, encouraging individuals to join their team. We would love to hear from anyone, from all walks of life that want to be their own boss and have simple transferrable skills they can bring to Kitset. “In honor of our Veterans and First Responders we are offering an exclusive and attractive discount from our already low market entry

price point in recognition of their service to their country.” Flew adds. “There are franchises available across multiple areas,” says Lees. “We’re looking for awesome individuals to join the team who want to be in business for themselves, but not necessarily by themselves because we have a fantastic support network for them.”

Furthermore, the company’s intensive four-week training period and proprietary software streamline operations, ensuring efficiency and customer satisfaction. “The company provides an intensive four-week training period with new team members, supported by proprietary software that handles everything from the job booking to invoicing, customer payments and customer feedback – which has attained an amazing average NPS score of 91 over several years,” explains Milich, “World class”, he says.

In essence, Kitset Assembly Services not only provides a solution to the assembly woes of homeowners and office Managers but also offers a fulfilling career path for those seeking a change from the monotony of desk jobs. With their diverse team and unwavering commitment to customer satisfaction, Kitset Assembly Services stands as a beacon of reliability and professionalism in the world of assembly services. And as Lees aptly puts it, “Our guys are the heroes in these stories. I know it sounds a little bit trite, but not all superheroes wear capes!”

Looking for something more? We also have larger regional development opportunities available nationwide, ask us today.

For more information:

Call: 1 844 4KITSET

Email: FranchiseUS@TeamKitset.com

www.kitsetassemblyservices.com

Why this Is the Mo M ent

I have always been a great believer in the power of training. Over the years, I have written and spoken about it. Here are some of the themes I have focused on . . .

Training is not an expense, it is an investment that more than pays for itself in any organization.

An organization that offers excellent training becomes known for investing in people, which makes it easier and less expensive to recruit and hire the best new employees.

Employees who are well trained provide superior customer service, which quickly

increases customer satisfaction, loyalty and repeat business.

Employe retention improves dramatically when a company trains its people well. This fact has been proven time and time again.

Why Great training today offers More rewards than ever Before

I stand by everything I wrote above – all the topics I have championed over the years. But here’s another observation about the importance of training that I also stand behind . . .

The payback that training offers you is greater today than it was even a few years ago.

This is true because of significant changes in buying patterns that occurred during the Covid-19 pandemic. Consumer behavior has never changed so markedly in such a short period of time, in highly significant ways like these . . .

so Much More Buying Is taking Place online

During the pandemic we went to work online. Our kids went to school online. Some of us dated online or connected more closely with our friends online. And people did much more shopping online too. (Have you seen all the Amazon and UPS trucks making deliveries on your street?)

So if you train your franchise owners and their employees to turn their attention

to providing excellent services and meaningful experiences to people who shop online, you will position yourself for success in the coming year and in years beyond.

Some tips? Respond quickly to your online customers . . . train your people to provide personalized call-backs and other “high touch” experiences that differentiate your company and your brand . . . train your people to provide excellent technical advice in video service calls . . . and train your salespeople to make follow-up calls to customers to turn them into repeat buyers.

And remember that in most franchises, you only need one central location to deliver that kind of excellent experience to remote buyers. You can set up and train an operational center in just one part of the country that supports individual franchises across the nation. That reduces the cost and complication of having every franchise deliver online sales and support.

customers Are More concerned for Personal safety

Yes, the worst days of rapidly spreading pandemic infections are behind us and we are all looking forward to better times ahead. But customers have come to expect companies to be more careful about their safety. To prove that you take customers’ safety concerns seriously, you can train your franchisees to provide barriers, sanitizers, safe distance signage and other visible signs that their locations are safe . . . train service personnel to practice contagion-fighting protocols when visiting customers’ homes or businesses . . . train company personnel to make deliveries and handle product returns safely.

evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

caring, personal service. Your people can be trained to take a little more time to interact with walk-in customers if you are a retail business . . . to personalize phone conversations with customers and clients . . . and to follow up with customers after a sale has been made to assess their satisfaction.

Again, training is the key to show that you are a “safety first” company.

yet at the same time, People Are Hungry for Interpersonal contact

While they were working remotely from their homes, many people developed a need to be in touch with other people. In other words, they became a little lonely. So this is a good time to train and coach your people to provide a higher level of

These steps can be summed up as “going the extra mile” for your customers. And the needed skills and attitudes can be taught through training.

People Value their time

More than ever Before

During the pandemic, many people began to feel time pressures more than ever before. Due to a more acute need for family and personal time, they needed to get shopping done faster . . . have home

repairs and services delivered quickly and on time . . . exercise in smaller blocks of time . . . get medical care delivered quickly and efficiently . . . get their cars serviced in less time.

So the bottom line is, saving time is more important to your customers than it has been at any time in the past.

If you want your people to deliver your products and services in ways that respect these new needs and customer priorities, train them!

training Is the key

. . .

The first step is to recognize your customers’ new needs and priorities. The second step is to train your people to deliver them. These are the secret of building greater success in the brave new world of life after the pandemic. v

Family Fun Takes Fligh T:

Altitude t r A mpoline pA rk Set to e levAte 2024 with e xciting e xpA nSion A nd g lob A l pre Sence

The family entertainment industry has experienced a significant surge in popularity with a notable increase in locations across the globe. In today’s digital age where children are typically absorbed in their smartphones, parents are actively seeking activities that not only capture their children’s’ interest but also keeps them physically active, social, and engaged.

Family entertainment centers have emerged as a solution to this challenge, seamlessly integrating trampolines, gaming, and more to provide a dynamic environment for kids to have fun all while keeping them moving.

The industry’s undeniable growth is exemplified by Altitude Trampoline Park, which, since its inception in 2012, has achieved remarkable success, boasting nearly 100 locations worldwide while expanding its footprint into new markets throughout the world. Throughout 2023 alone, Altitude was able to establish a presence within target markets including Arizona, Georgia, Argentina, Pennsylvania, Florida, and more. As the family entertainment industry continues to flourish, prospective franchisees may want to consider the opportunity to add this sector to their portfolio.

Family entertainment e xperiences Growing demand

The increasing popularity of family entertainment centers reflects the changing preferences of consumers seeking active and inclusive experiences. The global family entertainment centers market, valued at $30.9 billion in 2022, is projected to reach $88.7 billion by 2032 with a compound annual growth rate (CAGR) of 11.5%. In a generation where children are increasingly immersed in the digital world, family entertainment centers play a crucial role in keeping them social and active, all while maintaining their engagement.

Family entertainment centers offer a diverse range of activities that keep kids entertained and allows them to play in-person alongside other kids. Parents benefit from a supervised and secure environment, ensuring their children’s safety. Moreover, family entertainment centers serve as ideal venues for private parties and events, providing an exciting space for birthdays and other celebrations.

Altitude offers comprehensive birthday party and special events packages. These packages include two hours of unlimited jump time and access to all attractions, such as trampolines, playgrounds, basketball, dodgeball, interactive games, and more. Many families are gravitating towards venues like Altitude to host various children’s events, as this type of venue encourages children to get out of the house and play with their friends while being in a safe and supervised environment to prevent any hazard.

closing out a Monumental 2023

Altitude’s remarkable journey in 2023 is a testament to the thriving success of the family entertainment industry. Throughout the year, Altitude achieved significant milestones, securing 25 franchise agreements. The brand is actively expanding its global reach, solidifying its position as a leader in the family entertainment industry in the U.S. and beyond. Altitude’s consistent growth and success makes it an attractive investment opportunity for prospective franchisees, with numerous operators having seized the opportunity to join the Altitude family in 2023.

The year consisted of notable development for Altitude and this momentum seamlessly transitioned into 2024, setting the stage for another monumental year. In 2024, Altitude anticipates nearing closer to its target of 100 units, with a series of grand openings in the pipeline. Currently, Altitude has eight units leased and under construction with plans for 12 units to open throughout the year. Plus, Altitude is eager to sign even more franchise agreements this year and welcome more owners to the Altitude family.

Part of what makes Altitude so successful is the popularity of its membership program that adds an affordable dimension to jumping and provides a steady revenue stream for franchise owners. The $10 Endless Jumps Membership program allows children unlimited access to Altitude’s attractions for a fixed monthly price, encouraging families to engage in year-round fun together.

Altitude remains dedicated to providing a fun and safe environment for families, evident in its growing customer base and the positive guest experience it consistently delivers. As Altitude extends its presence worldwide, the brand remains steadfast in its commitment to becoming a premier destination for family-friendly

entertainment. Since launching over a decade ago, Altitude is appreciative to have had tremendous growth with the demand for family entertainment centers continuing to skyrocket.

the Future of Family entertainment

In the years ahead, the family entertainment industry will continue to flourish, driven by the ongoing need for supervised activity spaces for kids. While the demand remains strong, the challenge lies in diverting kids away from home technology. To meet this challenge, family entertainment spaces must integrate technology and gamification to create engaging spaces that keep kids coming back.

This industry is undergoing a significant transformation fueled by the latest technological trends. The integration of gamification in entertainment parks is crucial. It ensures that kids stay socially engaged and physically active without losing their interest. Recognizing this, entertainment parks globally are incorporating gamification to stay relevant in today’s market.

More and more family entertainment centers will open in the years to come, increasing its accessibility. Altitude in particular has become a go-to destination for family-friendly fun and is dedicated to expanding its footprint even further to make its attractions accessible to all families. Affordability will also be key to survive in the years to come, with many families choosing Altitude for its affordable membership options.

Now is the time for prospective franchise owners to invest in the family entertainment industry. It’s a booming sector with the ability to achieve a strong return on investment. Supervised activity spaces are continuing to rise in popularity with technology and gamification enhancements making it even more appealing to customers. Altitude’s impressive growth and success showcases the profitability of the industry as the brand continues to make a presence across the globe. 2024 is expected to be another exciting year for the brand with several units preparing for launch. Altitude is actively seeking qualified candidates to contribute to its continued growth with expansion targeted growth in Kansas City, Minneapolis, Las Vegas, Denver, and others. Now is an ideal time for individuals to join Altitude in shaping the future of family-friendly entertainment. v

The Franchise MulT iplier

When Wall st funds acquire companies, they want to create a more valuable assets as quickly as possible.

We can do the same thing, just in a little different way, we will bring in the systems via a proven National franchise brand.

creating an investment strategy that revolves around the concept of purchasing independent businesses and rolling them into a franchise to increase valuation is a sophisticated and potentially rewarding approach. the strategy, dubbed the “ franchise Multiplier” by George Knauf seeks to capitalize on the difference in valuation multiples between independent businesses and those that are part of a larger, organized franchise system. Below is a detailed exploration of the franchise Multiplier strategy, its rationale, implementation process, and the key factors to consider for success.

Introduction

In the landscape of investment strategies, the Franchise Multiplier stands out as a novel approach that combines the principles of strategic acquisition with the scalability of franchising. Independent businesses often operate with strong local branding and customer loyalty but may lack the operational efficiencies, branding power, and market presence of a national or global franchise. This strategy aims to bridge that gap, transforming these businesses into franchise units to leverage higher valuation multiples.

understanding Valuation Multiples

Valuation multiples, such as the multiple on EBIDTA, are critical metrics in evaluating a business’s worth. Independent businesses typically fetch lower valuation multiples

of EBIDTA, due to perceived risks, scalability challenges, and operational inefficiencies. In contrast, franchises can command multiples of EBIDTA, thanks to their proven business models, brand recognition, and support systems that remain available to a buyer after the seller leaves the business.

the Franchise Multiplier strategy Concept

The core idea behind the Franchise Multiplier is to systematically identify, acquire, and convert independent businesses into franchises. This process not only aims to enhance the operational efficiency and market reach of these businesses but also to significantly increase their valuation by leveraging the franchise model’s benefits.

First Step

Identify the segment you want to focus on, is it HVAC, Plumbing, Roofing or something else? Once a segment, or segments, are identified then buy the territory you want to focus on from a very capable franchise company. Make sure that brand will allow acquisitions (most will) and support you as you make them.

Selection of Target Businesses

The first step in implementing the Franchise Multiplier strategy is the careful selection of target businesses. Ideal candidates are those with a strong local market presence, a loyal customer base, and the potential for scalability. The selection process involves rigorous financial analysis, market research, and feasibility studies to ensure compatibility with the franchising model.

www.Myperfectfranchise.com

Acquisition

Once a target is identified, the acquisition phase involves negotiating a purchase price that reflects the current valuation based on EBIDTA. It’s crucial to structure the deal in a way that aligns with the longterm strategy of rolling the business into a franchise, considering legal, financial, and operational aspects. Have the seller finance as much of the sale as possible. In time, this seller financing could be the majority of the price.

Conversion to Franchise

After acquisition, the conversion process begins. This involves rebranding, implementing standardized operational procedures, training staff, and integrating the business into the broader franchise system. The goal is to maintain the unique value proposition of the business while enhancing it with the franchise’s strengths.

Leveraging Valuation

The culmination of the Franchise Multiplier strategy is the significant increase in valuation. By transforming the business into a franchise unit, investors can leverage the higher multiples associated with franchises. This increase in valuation is not merely theoretical; it is realized through improved financial performance, operational efficiencies, and the strategic advantage of being part of a larger, wellrecognized franchise.

success Factors

Several key factors contribute to the success of the Franchise Multiplier strategy:

• Due Diligence: Comprehensive evaluation of target businesses is vital to identify those with the most potential for successful conversion to a franchise model.

• Strategic Integration: Seamlessly integrating the acquired business into the franchise system while preserving its unique strengths is crucial.

• Operational Excellence: Implementing best practices and operational efficiencies that come with franchising can drive profitability and growth.

• Brand Alignment: Ensuring that the acquired business aligns with the franchise’s brand values and customer promise is essential for long-term success.

• Scalability: The target business must have the potential for scalability under the franchise model, enabling expansion and increased market penetration.

The Franchise Multiplier strategy offers a compelling approach to investment, combining the appeal of entrepreneurship with the strategic advantages of franchising. By acquiring independent businesses and converting them into franchise units, investors can significantly enhance their valuation and profitability. Success in this strategy requires careful selection, meticulous planning, and seamless execution. For investors willing to navigate the complexities of this approach, the rewards can be substantial, offering a unique pathway to building value and achieving exceptional results.

Implementing the Franchise Multiplier strategy involves a blend of financial acumen, strategic foresight, and operational expertise. It represents a sophisticated investment approach that, when executed correctly, can transform the landscape of small business ownership and franchising. As with any investment strategy, risks are inherent, but with thorough due diligence and strategic execution, the Franchise Multiplier can be a home run strategy. v

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.

FO undaT i O n BuilT O n legacy: h ow a Family Business Became an i ndus Try g ian T

Achieving the status of an industry leader and forging a lasting legacy is every entrepreneur’s dream. However, reaching the status demands more than just aspirations, it requires a blend of tenacity, innovation, and a resilient vision.

California Pools exemplifies a brand that has successfully navigated 70 years of changing market trends to achieve its reputation as an industry leader.

Building a Foundation

It began with a mere desire for Wayne Steimle to have a pool in his backyard. However, there was a problem, he could not find anyone with enough knowledge or experience to build one. The then high school physics teacher took it upon himself to make it happen. He gathered his students and three months later, he successfully built his own pool. His work caught the attention of his neighbors who then wanted a Steimle-built pool for their own yards.

Alas, Wayne left his teaching career behind and California Pools was founded in 1952. Now, 72 years later, the brand is at

A new direction

“ It began with a mere desire for Wayne Steimle to have a pool in his backyard. However, there was a problem, he could not find anyone with enough knowledge or experience to build one.”

the forefront as a leader in the swimming pool industry.

While the brand has now been passed down through three generations of Steimles, California Pools has remained true to its foundation. When it was time for Wayne to step down, his son Doug took the helm of the brand. Following Doug’s tenure, it was time for Doug’s son Ryder to take the reins.

Typically, when a company experiences changes in leadership, one might anticipate shifts in its company culture. Contrary to this expectation, California Pools presents a unique case. Despite the transition of leadership across generations of the Steimle family, the core family-oriented culture has preserved. This unwavering commitment to foundational values has contributed strongly to California Pools exceptional focus on customer service.

Following Wayne’s growth of the company, Doug stepped in to put the emphasis on sales growth. He brought with him the passion that significantly elevated the brand’s visibility and recognition in the industry.

When t he recession hit in 2006, which proved to also be a depression in the pool industry, it was Ryder’s time to step up to the plate as he took over as Chief Executive Officer of California Pools. After taking over from his dad, he saw it as a chance to strengthen the foundation even more. From there, Ryder took the company through steady growth to tighten the company’s grip on the industry.

However, the most substantial shift under Ryder’s leadership occurred when the company switched to a franchise model last year. Yet, this created a learning curve for a brand as it required California Pools to reset its proven methods that had been cemented after 70 years in business. Nevertheless, with the dedicated California Pools team behind him, Ryder pushed forward and California Pools now sits in a position of strength within the residential pool construction industry.

organization and technology Prove Pivotal

Another way t he brand has continued to strive for greatness under the Steimle name is through its systems and processes. By utilizing a robust project management system and book keeping, franchisees are able to keep updated on the timeline of each project while staying profitable California Pools strives for innovation through collaboration to remain at the top. This also includes utilizing technology such as an alert that will notify an owner if someone falls in their pool, ultimately

putting safety at the front of mind. The company is constantly looking at ways to get ahead in technology that makes life easier for franchisees and customers alike.

A mere 14 years after taking over the company during a difficult time, Ryder was faced once again with navigating another unheralded time with COVID-19 in 2020. This created another opportunity to persevere and lead the company in the right direction. This period actually helped the pool business boom, with more people trying to make their homes a paradise in a time of uncertaint y.

Industry Giant

During his 18 years as CEO of California Pools, Ryder has learned the importance of focusing on the controllable aspects of running a company. By doing that, employees have been set up for success and continued on a path of growth within the company.

When Wayne founded California Pools, he could not have imagined how successful the brand would become. From what began in his backyard to now being featured on the TV show Pool Kings and building more than 80,000 pools with 24 locations stretching 6 states, the brand is a staple in the industry.

Every decision is guided with the intent to carry on the legacy set by Wayne. Adapting to changing times is critical for any brand to become a leader, and California Pools will continue to stand at the forefront of the industry for years to come. v

rEnaE scOtt...

Renae Scott’s climb up the corporate ladder in the restaurant industry is a story of hard work, sharp instincts, and a knack for seizing the right opportunities. It’s a journey that began with her college job as a waitress, where she learned the ropes of customer service and the daily grind of a busy restaurant.

These early days weren’t just about working her way through college; they were Scott’s first classroom in the business of hospitality and food service, giving her a solid grounding in what

it takes be successful in the restaurant industry.

Her big break came as a regional marketing manager at Carl’s Jr. when she paired up with a colleague from operations to tackle the brand’s franchise expansion into the Colorado market. This opportunity was about setting a new standard for how the company could grow and expand in new markets. Their teamwork led to a success story for Carl’s Jr. that became the template for future market entries. This experience was a huge win for the brand; and it was Scott’s springboard to bigger things, proving that a collaborative spirit and a fresh approach could make all the difference in successful brand growth.

Scott’s style of leadership is straightforward and approachable. She’s the kind of leader who doesn’t just sit in her office; she’s in the trenches with the team, always ready to roll up her sleeves. As she worked her way up the ladder, she made it her business to be where the decisions were made. She found ways to get a seat at the table whether that was a meeting on Supply Chain, Finance, or Operations. This cross functional approach broadened her restaurant business knowledge and earned her respect from Franchisees and Company executives. She’s shown that a leader’s influence shouldn’t just be confined to their own department. This go-getter attitude resonated with other women in her field, demonstrating that you don’t need an invitation, it’s just a matter of taking a seat and offering an opinion.

Now at Slice House, Scott’s using her vast industry experience to support the franchisees that are the leading the growth of the brand. That’s never been more impactful as Slice House was recently named #1 Emerging Brand in Pizza Marketplace’s Top 100 Movers & Shakers 2023, and is experiencing rapid growth with over 120 restaurants in signed development agreements and 10+ new units opening this year alone. Slice House’s Founder Tony Gemignani commented that “We are thrilled to have an accomplished industry veteran like Renae join our team at Slice House as our first ever Chief

Marketing Officer. She is a master in innovative brand marketing, building franchise support systems and mapping out innovative, scalable brand growth.”

Scott’s priority at Slice House is ensuring brand and franchisee success, from the latest marketing tools to strategies that really work on the ground. It’s a role she takes seriously, always looking for ways to drive growth and support the people who make the business what it is. She is making an impact across all aspects of the Slice House business with a focus on building a best-in-class martech stack that will include an all-new online ordering, rewards, and email marketing programs. As a data driven marketer –Scott thrives in understand what drives guest engagement. Enhancing the digital presence of Slice House will also include a website overhaul, social media strategic growth and leveraging data to understand consumer buying habits. While building franchise support systems, she is also returning to her field marketing roots and creating local marketing toolkits to support franchise growth throughout the country. “Slice House is an amazing brand with key differentiators in the pizza category. With an iconic and world-renowned founder - combined with award winning pizza –Slice House is already seeing explosive growth. I couldn’t be happier to be a part of this team.”

Scott builds marketing teams on the principles of mutual respect and empowerment. She’s a firm believer in the idea that leadership isn’t about waiting your turn—it’s about stepping up when you’ve got something to offer. Her approach has helped create a workplace where women are encouraged to lead and where their contributions are valued. It’s a space where the best idea wins, no matter who it comes from.

Her philosophy is simple: treat each day as a chance to learn, to do better and to be better. It’s this mix of positivity and pragmatism that keeps her teams focused and ready to face whatever comes their way. Scott leads with a belief in the power of teamwork and the idea that a leader is only as good as the support they give to others. Rarely taking no for an answer, she believes in a simple guiding principal when faced with challenges: “We will figure it out and come with a solution”.

Scott’s story is relatable to anyone who’s ever aspired to more in their career. It’s a reminder that leadership isn’t about titles; it’s about attitude and action.

As she continues to guide Slice House through the competitive world of pizza, she stands as a role model for women in the restaurant industry, showing that with hard work, a collaborative approach, and a willingness to learn, you can reach the top and bring others with you. Her journey is a call to action for women everywhere: step up, speak out, and lead the way. v

Why

a Franchise Opp O r T uni T y May Be T he Bes T c areer M Ove FO r cO rp O raT e e xecu T ives

sometimes the view from the top of the corporate ladder isn’t as great as you expected.

In recent years, the corporate grind has lost some of its luster. In a recent Future Forum report, 40% of executives said they are dissatisfied at work, and 25% said they experience more stress at work now than they did a year ago. Both of these figures are up from 2021, during the peak of the COVID-19 pandemic and all the associated business disruptions.

In exchange for the stress and diminishing rewards many people find in the executive suite, more and more Americans are hopping off the corporate treadmill to start their own businesses. Whether it’s an innovative technology startup or they want to turn their personal passion into a paycheck, they’re prioritizing their dreams and taking a gamble to reach their goals.

One increasingly popular and proven path out of the corporate maze is franchising. Franchise opportunities offer rewards and benefits that can be hard to find in a corporate job, even if you’re in the corner office. They’re also uniquely suited for mid-career executives who are looking for a new, more flexible and individualized business approach.

Freedom and flexibility

Franchising lets owners be their own boss, in many cases giving them the opportunity to set their own schedules and make important decisions about their business, like whether to open a storefront or stay home-based, how many team members to hire (if any), or hours of operation.

Franchisors provide critical resources and systems specifically designed to support franchise owners’ success. For many people, franchising helps them fulfill their dream of business ownership while potentially mitigating the risk of opening a small independent company from scratch.

Franchising is one of the most versatile business opportunities available. As long as you’re properly funded and do your due diligence – research, read the documents, talk to current franchise owners – there are multiple options to suit almost anyone’s personality and goals. You’re in charge of your goals. If you simply want to be the best in your industry in your market, you can focus on a single territory. But you also have the option to be an “empire builder” and grow a multi-territory business, add new services or expand into different industries. It’s up to you.

training and support

Franchising is based on a mutually beneficial model. It’s in the franchisor’s interest for franchise owners to do well. It’s in the owners’ interest for the franchisor to grow and thrive. Each party plays an essential role.

The support, training and proven systems that franchisors provide differentiate franchising from independent small business ownership. Franchisors have

already done the research and identified the tools franchise owners need and the products and services customers need. You get marketing and operational assistance that allows you to focus on sales and growth.

What to know

Leaving a corporate leadership position to pursue a franchise opportunity can seem like a big adjustment. But, management and leadership are essential skills for franchise owners. It doesn’t take experience in the industry you invest in. When you find the right franchise system for you, you’ll see that the skills that helped you find success in the corporate world will work for you in franchising, too.

In order to maximize the freedom and flexibility inherent in the franchise model

– as well as the financial and growth opportunities, if those are your goals –you’ll find delegation is a critical task. Applying your vision and leadership as your business grows, requires identifying a trusted capable team to handle day-to-day operations.

Making the leap from corporate leadership to franchise owner is a significant step. Take the time to find the right opportunity and talk the decision over with family and close friends. Take serious stock of your goals and your finances and do your due diligence – closely examine any and all disclosure documents and talk to as many current franchise owners as possible. While you’re doing all that, remember that franchising can multiply the rewards you’re looking for in your current corporate job. v

J. andrew Mengason is Chief Growth Officer for Five Star Franchising, an innovative, growing platform of home service brands, including Five Star Bath Solutions, Gotcha Covered, Bio-One, 1-800-Packouts, 1-800-Textiles, and Mosquito Shield. He has more than 30 years of experience in franchising and brand acquisition.

d ream m aker BaT h & k i Tchen m arks a Quar T er- c en T ury o F

DreamMaker Bath & Kitchen, a pioneer in the home remodeling industry, is thrilled to announce its 25thanniversary milestone. Over the past quarter-century, DreamMaker has consistently grown and established itself as a leader in the field, driven by a commitment to honesty, family values, and innovation.

Founded in 1975, DreamMaker’s journey began with the development of a revolutionary system for top-coating porcelain bathtubs and sinks by GNU Corporation. In 1988, operating as Worldwide Refinishing Systems, Inc., the company started offering customers a wide range of design possibilities. In 1999, it rebranded as DreamMaker Bath & Kitchen to better reflect its evolving services.

In 2003, DreamMaker welcomed President and Chief Stewarding Officer (CSO) Doug Dwyer, who ushered in a new era of growth and transformation. Under Dwyer’s leadership, the company expanded its services to become a full-service interior

remodeling company, moving beyond resurfacing and refinishing.

A cornerstone of DreamMaker’s success has been its unwavering commitment to its Code of Values™, a set of biblicallybased principles that guide all franchises and employees in their daily operations. These values emphasize honesty, integrity, and delivering an exceptional customer experience.

“At DreamMaker, our bottom line is people,” states Doug Dwyer. “Throughout our franchise’s history, we have prioritized treating everyone with respect and integrity. We believe that this approach, free from shortcuts, overbilling, or compromises, ensures customer satisfaction, leading to loyalty, referrals, and a shared sense of purpose among our teams.”

DreamMaker Bath & Kitchen’s dedication to excellence earned the company the 2018 Guildmaster Award for Exceptional Services. It was also recognized by GuildQuality as one of over 200 North American builders, remodelers, developers, and contractors for their superior delivery of customer care.

“Today, we recognize that our tradition of innovation and our enduring dream are propelling our company to expand nationwide, enriching people’s lives with dignity, excellence, humility, and respect,” Dwyer continues. “Our tireless attitude has defined who we are today.”

Over the past 25 years, DreamMaker Bath & Kitchen has consistently focused on delivering outstanding customer service in kitchen, bath, and interior remodeling. Their commitment to honesty and respect has resulted in a remarkable 97% recommendation rate on GuildQuality from satisfied customers.

DreamMaker Bath & Kitchen has garnered numerous accolades, including being named among the 2022 Top 10 National Design/Build Remodelers in the nation by Remodeling Magazine and Qualified Remodeler Magazine. It has also consistently ranked as a Top 50 Franchise brand in Franchisee Satisfaction by Franchise Business Review for eleven consecutive years.

Franchise Business Review further recognized DreamMaker Bath & Kitchen in 2023 as a Top Franchise for Innovation, a Top Franchise for Culture, and a Top Most Profitable Franchise. A remarkable 100% of franchisees agree that they enjoy being part of this organization, find their fellow franchisees supportive, and acknowledge that Senior Management genuinely cares about their success.

Based in Waco, Texas, DreamMaker Bath & Kitchen operates 43 independently owned and locally operated franchises across 23 states, serving customers with dedication, craftsmanship, and a commitment to enhancing homes and lives.

As DreamMaker Bath & Kitchen embarks on its next 25 years, the company remains dedicated to its core values, fostering innovation, and continuing to make dreams come true for homeowners across the nation. v

TIME KILLS DEALS

J etset PILAtes looks to Build upon success in 2024

JETSET Pilates – the Miami-based, modern Reformer Pilates franchise, combining curated music and fitness for the ultimate revitalizing experience – is continuing its success into the new year after opening multiple locations in 2023. currently, the growing franchise has locations open in Florida, with over 28

studios in development throughout n ew york, n orth c arolina, g eorgia, texas and australia.

Founded by tamara g alinsky in 2010, JE tsE t Pilates has grown to become an internationally recognized brand with a growing, loyal community devoted to the unique 50-minute workout that challenges

body and mind. instructors have been trained to create a personal connection with clients, ensuring everyone receives a workout that is effective and appropriate for their personal goals.

“JE tsE t is setting out to make Pilates a norm within the industry by providing an accessible service at a flexible rate,” said g alinsky. “Our services, in combination with the aesthetic of our studios allows clients to build a real sense of community when visiting our locations. n ot only is the fragrance a welcoming appeal, but so is the atmosphere of each and every JE tsE t environment.”

Entering 2024, the brand is seeking potential franchise partners looking to own multiple studios within the franchise network. t heir easy-to-use managerial system and user friendly l Ms systems makes an easy transition for opening and operation. Unlike most franchising opportunities, JE tsE t Pilates allows an instant stream of opening revenue with strategies in place to establish memberships before opening.

“JE tsE t is working at closing the gap between the rest of the fitness industry and Pilates.”

https://jetsetpilates.com/franchise/

u n Le A s H ed Br Ands experienced a year of remarkable growth and expansion in 2023

Unleashed Brands, the leading youth enrichment growthfocused platform that includes category-leading brands Urban Air Adventure Park, Snapology, The Little Gym, xP League, Class 101,and Premier Martial Arts, experienced a year of remarkable growth and expansion in 2023.

t he company opened 110 new units and signed 208 new franchise agreements across the country, bringing the total number of operating and in development locations to over 1,600. t his unprecedented growth resulted in serving over 25 million+ children visits, cementing Unleashed brands’ leadership in the youth enrichment industry.

t he platform brand’s emphasis on franchise owner support and business growth opportunities remained pivotal in its development over the past year. t he number of franchisees becoming multi-unit owners grew to 61 percent, an increase from 56 percent seen in 2022. t he company also observed franchisees expand their presence into multiple brands within the platform, growing the number of multi-unit, multi-brand owners (MUMb O) from 6 percent to 8 percent systemwide.

“ t his substantial growth is possible because of the hard work of our h ome Office team, devoted franchise owners and partners that position Unleashed brands as the dominant youth enrichment platform,” said Michael O. browning Jr., Founder and cEO of Unleashed brands.

Unleashed brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be.

M A ssAG eLuXe appoints New ceO and president

MassageLuxe, a prominent franchise in the health and wellness industry, proudly announces the appointment of Kristen Pechacek as CEO and president. Pechacek, who has been serving as the Chief Growth Officer since 2020, brings a wealth of experience in the franchise industry, having worked across a spectrum of franchise systems ranging from emerging concepts to industry-leading brands.

Pechacek, a certified franchise executive with the international Franchise a ssociation (iFa), expressed her enthusiasm about continuing to work with the dedicated and hardworking team at MassageluXe.

in her own words, “ i am thrilled to take on this new role and look forward to contributing to the ongoing success of MassageluXe. t he commitment and passion of our team, combined with the strength of our franchisees, are key elements that continue to drive our brand forward.”

Pechacek assumes this role as Mark Otter transitions to the role of executive chairman at MassageluXe. With a dedicated eight-year commitment to the brand, Otter’s leadership journey has been marked by a commitment to excellence, customer satisfaction, and the development of high-performing teams.

With a strong foundation and a dynamic leadership team in place, MassageluXe sets ambitious goals for the future. t he brand aims to surpass 250 locations within the next three years, reinforcing its commitment to providing exceptional wellness experiences to communities nationwide.

set and achieve for a chance to WiN with striDe fitness

STRIDE Fitness, the leading boutique fitness brand offering cardio-strength interval treadmill workouts, invites members of all skill levels to embark on 2024 with exceptional motivation through its Finish Line Challenge. This initiative encourages participants to set and achieve personal goals for a chance to win a Princess Cruise. committed to fostering a supportive community and aiding individuals in achieving fitness milestones, the striDE Fitness 6-week Finish line challenge prompts all class members to note their “starting line”, take classes weekly, and aim at reaching their personal “finish line.”

in addition to completing the Finish line challenge, members can earn a bonus entry to win a Princess cruise, by sharing “what their striDE is” on instagram. @stridefitness

Jeff stokes, President at striDE Fitness, shared, “a s we enter 2024, we recognize and celebrate the uniqueness of everyone’s goals and finish lines. t his challenge offers an excellent opportunity for members of all abilities to push themselves and achieve their objectives, blending the synergy of group fitness with the thrill of endurance and guiding the striDE Fitness community towards growth, accomplishment, and empowerment in the n ew year.”

striDE Fitness provides a comprehensive total body workout with cardio, strength, and core exercises in three dynamic hiit class formats. certified coaches ensure an outstanding experience using cutting-edge technology and state-of-the-art Woodway treadmills. t he studios pride themselves on accommodating people of all fitness levels, offering a space where anyone can achieve their fitness goals.

Body Bar PilaTes

R EDEFINES FI t NESS FRANCHISIN

Boutique fitness is taking over the global fitness industry, and the BODYBAR Pilates brand is emerging as a standout.

BODYBAR Pilates is redefining the traditional approach to Pilates and community fitness.

As a fast-growing franchise, BODYBAR Pilates is at the forefront of the industry. They offer a unique blend of high-intensity, reformer-based Pilates classes that cater to individuals of all fitness levels. With a strong emphasis on creating a welcoming community atmosphere, BODYBAR Pilates not only focuses on physical transformation but also on fostering

connections among its members.

Behind BodyBAr Pilates

Founded on a mission to build a Balanced, Athletic, and Real community, BODYBAR Pilates opened its first studio in 2012 and began franchising in 2019. Today, the brand’s executive team has over a decade of experience in the industry. Kamille McCollum leads the vision as COO, president, and franchise owner of three studios. She aims to build an environment where exercise goes beyond physical appearance, emphasizing overall wellness and the importance of a supportive community.

“Fitness should be accessible, enjoyable,

and empowering for everyone no matter where you stand in your fitness journey,” said McCollum. “We focus on a mindbody connection, so we’re improving our members’ fitness levels and enhancing their lives.”

The innovation of BODYBAR Pilates is how they differentiate themselves within the Pilates fitness industry. Their classes incorporate modern techniques and equipment to enhance the traditional Pilates experience. This unique method challenges the body, improves flexibility, and boosts core strength, all while maintaining a focus on alignment and breath.

the rising tide of the Fitness Industry

The fitness industry is in an explosive growth mode and shows no signs of slowing. Behind the rising tide of the industry are people realizing how important it is to take care of their health and wellness. With an increase in lifestyle diseases such as diabetes and more people working sedentary jobs, people are looking to better themselves at a gym or fitness studio.

The boutique gym segment is one of the fastest-growing in the fitness industry. Research by Azoth Analytics shows that boutique fitness studios are expected to be

the United States fitness market’s highest performer.

“Consumers are looking for a gym that makes them feel comfortable, where they can develop relationships with staff and classmates, receive individualized coaching from high-quality instructors, and be a part of a community,” said McCollum.

“At BODYBAR Pilates, we embody that. While we do have the best equipment and programs, we’re more than that. We’ve created a community for our members and franchisees alike, a place where they feel like they belong.”

the Popularity and Benefits of Pilates

The low-impact yet challenging workout of Pilates is a multi-billion-dollar industry. Future Market Insights finds that the global Pilates and yoga studio market was worth $118.9 billion in 2023 and is expected to nearly triple to $325.6 billion by the end of 2033. MindBody reported a 471% growth in classes that combined resistance training with yoga and Pilates.

“Pilates is not just a workout; it’s a lifestyle. It enhances both your physical and mental well-being,” said McCollum.

Pilates works parts of the body that other exercises don’t and improves posture, reduces back pain, and increases muscle endurance. People turn to this type of

workout after being burnt out on other popular workout regimes emphasizing “harder, faster, and louder.” The mindfulness that Pilates focuses on is shown to reduce levels of stress, anxiety, and depression.

the BodyBAr Franchise opportunity

The BODYBAR Pilates franchise is a unique blend of opportunity, expertise, and unparalleled support. Franchisees are led by an executive team of industry professionals who have walked in franchisees’ shoes. BODYBAR offers territories in prime markets ripe for the boutique fitness boom.

The franchise is looking to continue its rapid expansion alongside the growth of the boutique fitness industry. The franchise has experienced 236% growth over the last two years and shows no signs of slowing down, with 27 locations and more in the pipeline. Impressively, the brand reported a systemwide sales growth of 140% year-over-year in 2022, signaling strong market demand and member satisfaction.

Just as BODYBAR Pilates simplifies workouts so everyone can enjoy them, the

franchise simplifies the path to ownership with a turnkey solution. The franchise system provides tools for success that allow owners to earn a positive cash flow within three to six months of operation and a full return on their investment in under three years.

“Our model is designed for rapid growth. So, while you’re supporting your members, we back you. We stand behind you with top-notch franchise training and support,” said McCollum.

At the heart of the brand is a communityfocused culture and comprehensive support, which touches every aspect of the business, from operations support — bolstered by in-person and online training, studio manager training, and one-on-one coaching — to instructor recruitment assistance and marketing support.

This franchise opportunity aligns with the growing trend toward personalized, community-centric fitness. It also offers a solid foundation for financial success and personal fulfillment in the thriving fitness industry.

For more information, visit www.bodybarpilates.com/franchise/.

The Booming healTh, wellness, and FiT ness m arke T: t rends, GroW t H d rivers, and o pportunities

In recent years, the health, wellness, and fitness market has experienced exponential growth, driven by shifting consumer preferences, increased awareness of holistic well-being, and advancements in technology.

From gyms and fitness studios to wellness retreats and healthy food options, the industry has evolved to cater to a diverse array of needs and preferences. In this article, we’ll delve into the trends, growth drivers, and opportunities shaping the thriving health, wellness, and fitness market.

the rise of Holistic WellBeing

With the Pandemic, rising awareness for health concerns, what we eat, what we put in our body and our overall health and wellness, people are spending more today than ever before on their wellness. Gone are the days when fitness was solely about hitting the gym and lifting weights.

chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

visit www.fmsfranchise.com for more information

Today, consumers are prioritizing holistic well-being, encompassing physical, mental, and emotional health. This shift has led to a rise in demand for wellness-focused products and services that address the interconnected aspects of wellness.

From mindfulness apps and meditation studios to holistic health retreats and wellness coaching, businesses are tapping into this trend by offering comprehensive solutions that promote balance and vitality. Consumers are seeking out experiences that nourish both body and soul, driving growth in the holistic wellness sector.

Growth in health and wellness spending: https://www.marketwatch. com/press-release/health-and-wellness-

market-size-could-reach-usd-8-945-30billion-by-2032-precedence-research39a901f3#:~:text=The%20global%20 health%20and%20wellness%20market%20 is%20anticipated%20to%20grow,USD%20 1%2C209.90%20billion%20in%202022.

Personalized Fitness and nutrition

Advancements in technology and data analytics have enabled the rise of personalized fitness and nutrition solutions tailored to individual needs and preferences. From wearable fitness trackers and smart scales to DNA-based nutrition plans and virtual personal training sessions, consumers have access to an unprecedented level of customization in their health and fitness journey.

This trend is fuelled by consumers’ desire for personalized experiences that yield tangible results. By leveraging data-driven insights and cutting-edge technology, businesses in the health, wellness, and fitness market can deliver tailored solutions that empower individuals to optimize their health and achieve their wellness goals. One of the areas of extreme growth is the personalized and tailored meal preparation and meal planning services market. We like the Empower Meal Prep Franchise System: https:// empowermealprepfranchise.com/

shift towards digital Health and telemedicine

The COVID-19 pandemic accelerated the adoption of digital health and telemedicine solutions, reshaping the way healthcare services are delivered and accessed. With social distancing measures in place, consumers turned to virtual platforms for remote consultations, telehealth appointments, and online fitness classes.

As a result, businesses in the health, wellness, and fitness market have embraced digital transformation, investing in virtual platforms, telehealth services, and online coaching programs to meet the evolving needs of consumers. This shift towards digital health has not only expanded access to healthcare services but also opened up new opportunities for innovation and growth in the industry.

Wellness tourism and retreats

Wellness tourism has emerged as a lucrative segment within the health, wellness, and fitness market, driven by travellers’ desire for transformative experiences that prioritize well-being. Wellness retreats, spa resorts, and wellnessfocused travel experiences offer an escape from the stresses of daily life and provide

opportunities for relaxation, rejuvenation, and self-discovery.

Destinations around the world are capitalizing on this trend by offering wellness-focused amenities, activities, and accommodations that cater to healthconscious travellers. From yoga retreats in Bali to wellness cruises in the Caribbean, wellness tourism represents a growing segment of the travel industry, presenting opportunities for businesses to tap into this lucrative market.

corporate Wellness Programs

Employers are increasingly recognizing the importance of employee health and well-being as a key driver of productivity, engagement, and retention. As a result, corporate wellness programs have become commonplace in workplaces across industries, offering employees access to fitness facilities, wellness workshops, and mental health resources.

Businesses in the health, wellness, and fitness market are partnering with corporations to provide tailored wellness solutions that support employees’ physical and mental well-being. From on-site fitness classes and ergonomic workstations to stress management seminars and mental health counselling, corporate wellness programs are shaping the future of workplace health and productivity.

Here are some of the emerging franchise systems we feel strongly about in the fitness space that are approaching the market with unique, compelling, and valuepacked fitness franchise models:

Elite Home Fitness Franchise: https:// franchisebusinessinterviews.com/ franchise-interview-luis-mendonca-ceoand-founder-of-elite-home-fitness/

AES Fitness Franchise – this group is growing with the ever-increasing need for equipment repair and maintenance in the fitness category: https://www. franchiseconduit.com/franchise/a-e-sfitness/

WOLF Fitness – Live Fierce is the motto and that sums up everything about this incredible fitness brand: https:// wolffitnessgymsfranchise.com/

In conclusion, the health, wellness, and fitness market is experiencing unprecedented growth and transformation, driven by evolving consumer preferences, technological advancements, and shifting societal norms. From holistic well-being and personalized fitness to digital health and wellness tourism, businesses in the industry have a wealth of opportunities to innovate and thrive in the ever-expanding market landscape.

By staying attuned to emerging trends, leveraging technology to deliver personalized experiences, and prioritizing holistic well-being, businesses can position themselves for success in the dynamic health, wellness, and fitness market. As consumers continue to prioritize their health and well-being, the industry is poised for continued growth and innovation in the years to come.

For more information on how to Franchise Your Fitness Business, Contact FMS: www.FMSFranchise.com

For more information on how to find the right Fitness Franchise Business, contact Franchise Conduit: www.FranchiseConduit.com

P volve e x Pands leadershiP Team Following year o F ex P onenTial grow Th

fast-scaling fitness company hires stacey Heald as new chief Operating Officer of franchise Development and alexis McDowel as first global Vice president of communications

Pvolve, the omnichannel fitness company with a clinically backed method that pairs low-impact, functional movement, and patented resistance equipment to sculpt, strengthen, and restore the body, is expanding its leadership team with two new hires.

This leadership extension closely follows other recent announcements, including record-breaking franchise success and the Healthy Aging Study, supporting the brand’s growth and efficacious method.

Stacey Heald joins Pvolve as Chief Operating Officer of Franchise Development, overseeing the business’ franchise strategy, operations, and P&L.

Stacey will focus on continuing to fuel franchise expansion, improve operations, implement efficiencies, establish key performance metrics and business targets, while managing budgets and implementing cost control measures for sustainable growth.

“Pvolve’s unique franchise business stood out to me with its multi-revenue stream business model, proprietary equipment, and hybrid class experiences,” said Stacey Heald. “This role provides an exciting canvas to leverage my experience in healthcare and the franchise industry to optimize and grow an already successful franchise business. I believe in the method and look forward to working with the rest of the leadership team to continue Pvolve’s growth, further its commitment to wellness, and positively impact our members.”

Heald is a senior operations executive with over 20 years of experience in the health and wellness sector and 15+ years in corporate unit operations and the franchise industry. Before joining Pvolve, she was the Executive Vice President of Medi-Weightloss Franchising and the Co-Founder and Chief Operating Officer of LeHeal Biogenix, a MultiSite Brand specializing in Regenerative Medicine. Heald is a proven executive with experience managing multiple aspects of national brand expansion, including financial management, daily operations, business development, emerging market growth, and process improvement. She is a motivational leader who excels at driving executive-level projects, building teams, and establishing systems within complex organizations.

Alongside Stacey Heald, the company has welcomed Alexis McDowel as the first global Vice President of Communications. With over two decades of strategic communications experience across various industries, including gaming, health, and fitness technology, McDowel will lead all facets of Pvolve’s global communications and public relations efforts. Backed by her deep health technology experience and passion for fitness innovation, McDowel is poised to continue expanding on Pvolve’s brand communications.

“After working at the intersection of health and technology for over a decade, including a global pandemic that saw the entire industry change at lightning speed, everyone is wondering what’s next,” said Alexis McDowel. “Pvolve’s clinically-backed workouts, made by women for women, and omnichannel approach of meeting consumers where they are, embody elements we’ve seen consumers gravitate towards. I am excited to build awareness for this important brand

alongside a dynamic and dedicated team.”

Most recently, McDowel was the VP of Communications at ŌURA, where she led global PR for product, partners, ambassadors, health experts, and research, as well as corporate, executive, and internal communications. During her tenure at ŌURA, she led the PR team to effectively break the brand into the mainstream media with 3,500 earned media stories in three years. Her leadership experience includes leading global campaigns and teams at notable companies, including Electronic Arts, Fitbit, Unity Technologies, LucasArts, and more.

Heald and McDowel join Pvolve’s allfemale leadership team, composed of Founder Rachel Katzman, President Julie Cartwright, Chief Marketing and Commercial Officer Karina Kogan, and Chief Training Officer Antonietta Vicario.

“At Pvolve, our success is all about the dedication of our fantastic leadership and team,” said Rachel Katzman, Founder of Pvolve. “Now, with experienced leaders like Stacey Heald to steer the franchise business and Alexis McDowel to elevate awareness through PR, we’re gearing up for even more growth. I can’t wait to see the milestones we’ll achieve together.”

Growth trajectory

In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. She focuses on key areas of the business, such as marketing, product development, and new programming.

Pvolve closed a remarkable year for brand expansion in the six years since the beginning of the company. The Pvolve

ABout P volve:

Pvolve is an omnichannel fitness company with a science-led method that pairs low-impact, functional movement with patented resistance equipment to sculpt, strengthen, and restore the body while enhancing mobility and flexibility. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body.

In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 35 locations in development.

For more information, please visit https://www.pvolve.com/.

team was awarded 28 franchise licenses in 2023, increasing their total number of franchise locations to 40. Furthermore, five new studios were opened in San Diego and Carlsbad, CA, Nashville, TN, Victoria (British Columbia), and Calgary in Alberta, Canada.

In addition to Pvolve’s franchise expansion, the brand continues to advance efforts to substantiate the proprietary method’s efficacy through research. Earlier this month, Pvolve announced its Healthy Aging Study, conducted alongside the University of Exeter, a leading university in research of sports medicine and sports science. The Healthy Aging Study is the first known clinical study centered around the fitness needs of women 40+ and investigates the impact of low-impact exercise on longevity and overall quality of life in women aged 40-60 throughout various phases of menopause.

For more information about the Pvolve Method, clinical research, and its franchise business, please visit https://www.pvolve.com/.

c iT y c ave e x Pands Franchising oPP or T uniT y in T o The usa

the australia-Based Wellness concept looks to the united states for franchise Growth

City Cave Float & Wellness Center, the Australian-based wellness franchise offering float therapy, infrared sauna, and massage services, is thrilled to announce its expansion into the United States through franchising opportunities.

With 73 locations in Australia, their first U.S. center in Florida, and an additional 30 in the pipeline, City Cave is set to kick off its franchising journey in America, first setting its sights on the vibrant Dallas-Ft. Worth market. This marks a significant milestone in City Cave’s global growth strategy, which has seen enormous success in Australia, where the brand continues to develop.

“As one of the fastest growing wellness franchises in the world, we’ve always had our sights on expanding into the United States,” said Jeremy Hassell, CoFounder of City Cave. “Now that our first U.S. location has proven successful in Flagler Village, we are all in on franchising, beginning in Dallas-Fort Worth. We can’t wait to further expand City Cave to new communities across the country.”

ABout cIty cAVe:

City Cave Float & Wellness Center offers a variety of services like Float Therapy, Infrared Sauna, and Massage to promote mental and physical well-being, aiming to foster healthier communities through natural remedies and support for mental health and physical recovery. Founded in Australia in 2016 by Jeremy Hassell and Tim Butters, City Cave began franchising in 2018 and has since rapidly evolved into one of Australia’s fastest-growing franchise systems. With 73 locations across Australia and 30 in the pipeline, along with the brand’s first U.S. location in Florida, City Cave strives to become a premium global wellness franchise.

for more information, please visit

http://www.citycave.com.

City Cave was founded by Queensland entrepreneurs Jeremy Hassell, a former builder, and Tim Butters, a former tiler, after they met on a Gold Coast construction site in 2014. Recognizing the need for a health and wellness center that prioritized longevity and total well-being of individuals, Jeremy and Tim launched City Cave in Australia in 2016 to offer a variety of holistic and clinical services tailored to each guest’s needs, providing the ideal space for relaxation and meditation. In 2019, the duo was named winners of the prestigious NextGen in Franchising Competition at the International Franchise Association Convention, becoming the first non-American brand to win the award. Winning the competition propelled City Cave to new heights, increasing the brand’s total footprint across Australia by more than 300% since the start of 2021.

The City Cave brand has strategically aligned with key partners in America to bolster and champion its global expansion efforts. The dynamic leadership team in the U.S. includes Suzanne Greco, the former CEO of Subway, and Dustin Hansen, the former CEO of InXpress. Both individuals have left an indelible mark on highly successful global franchise systems. Their collective focus is dedicated to collaborating with Tim and Jeremy in establishing a sustainable franchise brand, with a meticulous emphasis on enhancing franchisee profitability. In this strategic alignment, Hansen assumes the pivotal

role of President, while Greco takes on a mentorship role, while additional local talent has been enlisted to fortify the operational front across the United States. “We’ve perfected our franchisee programming to ensure that we offer the highest quality training and a huge amount of support, and we’re excited to offer the early U.S. franchisees an allexpenses paid training trip to Australia for in-center training and peer-to-peer learning,” said Tim Butters, Co-Founder and Director of City Cave. “We look forward to finding franchise partners in the States with pioneering mindsets and who see the huge potential in building City Cave’s foundations from the ground up in America.”

City Cave’s overarching mission is to cultivate healthier communities by providing services that nurture the mental and physical well-being of our guests. The brand’s unwavering commitment is encapsulated in the mission: “To create nurturing environments that are accessible to everyone,” and the vision: “We give life back to humanity.”

The brand’s expansion into the U.S. saw its first float therapy location open in Fort Lauderdale in June 2023. City Cave is focusing its initial U.S. franchise development efforts in Texas, honing in on the Dallas-Fort Worth market.

For more information about City Cave’s franchising opportunities in the United States, please visit http://www.citycave.com/franchise.

Fr OM pers O nal d espair

TO a passi O naT e Missi O n: t erri s i M pson and avanti Body

Moving My Health ‘Forward’

My story begins in a place of resistance and skepticism. The idea that something as simple as light could reverse my health’s downward spiral and counteract years of neglect seemed both unimaginable and improbable. Yet, this is the reality I faced.

By December 2018, my health – and life – had hit rock bottom. Facing a double hip replacement and struggling due to complications from arthritis and obesity, I knew if I didn’t take my health into my own hands, I would have a significantly shorter, dismal quality of life. I was in search of a solution, and landed upon Red-Light Whole-Body Therapy. An option I had previously dismissed due to skepticism suddenly appeared as a glimmer of hope. As Red-Light Therapy was new and something I had never really researched before, I had my doubts, but I was desperate enough to try anything.

Within just two weeks, spanning six sessions, the transformation was truly undeniable. My pain subdued, I could move

without stiffness, and for the first time in years, I could sleep on my side without hip pain. To add on to that, my waistline was shrinking, my appetite was decreasing, and my energy began increasing.

After the sessions progressed, so did my curiosity. I began my research and delved into the science behind Red-Light Therapy, or Photobiomodulation, as it’s technically known. An idea began to crystalize in my mind: I envisioned a model that could bring this life-changing therapy to others –a model that would eventually evolve into Avanti Body. The name ‘Avanti,’ Italian for ‘Forward,’ perfectly encapsulated the essence of Red-Light Whole-Body Therapy – a tool to move your body and health forward. And thus, Avanti Body was born.

red-Light Whole-Body therapy as a Booming Business

Red-Light Therapy was once seen as an obscure, new concept that people weren’t sure how it worked, let alone if it worked. Today, wellness is a $1.3 trillion business, and Red-Light Therapy is entering the landscape as a new concept using sciencebased solutions and techniques to deliver the best outcomes. Avanti Body uses Red-Light Whole-Body Therapy as a biohacking method, and is reimagining

wellness with its science-driven, technology-fueled approach to weight loss, wellness, health and rejuvenation.

Red-Light Whole-Body Therapy is now emerging as one of the newest and best wellness technologies, making it an ideal and exciting time to be potential franchisees in this field.

the “Avanti Body Method”: changing Lives from the Inside out

One of our core principles is sciencebased solutions, meaning our focus is on scientifically validated therapies that positively impact both body and mind. Everything at Avanti Body, from our Red-Light Whole-Body Therapy to our wellness programs, are scientifically-based and technologically-fueled to create an innovative approach to weight loss, health, and rejuvenation. We have developed a process – the “Avanti Body Method” –which consists of an initial consultation and 3-D body scan to allow us to track progress, followed by a Red-Light WholeBody Therapy session and a whole-body vibration session.

Why Avanti?

As biohacking continues to gain popularity and grow in demand, so will each of its

terri s impson, f ounder and C eo of avanti Body

“ Avanti Body uses Red-Light WholeBody Therapy as a biohacking method, and is reimagining wellness with its science-driven, technology-fueled approach to weight loss, wellness, health and rejuvenation.”

segments, including Red-Light Therapy. We can see that searches for Red-Light Therapy are soaring through the roof and need to be prepared to meet the increase in demand for these services. Avanti Body

prides itself on setting up its franchise partners for success in the health and wellness field. The brand operates on low labor costs and provides its partners with ongoing support and guidance.

As a franchisor, Avanti Body offers a compelling business model in a thriving industry, providing partners with extensive support and a path to success. Dedicated to empowering individuals and communities, Avanti Body is more than a brand; it’s a movement towards a healthier, more vibrant future.

A new Wave of Wellness: A cumulative Look at the emerging Market of redLight therapy

New and emerging concepts are often written off as trend-chasing fads. The franchising world has seen explosive growth, and there are a lot of inspired individuals out there with a lot of great ideas, or a desire to buy their own business. Avanti Body is in the early stages of its franchise development; those who sign on to franchise will be among the first to bring Red-Light Whole-Body Therapy to their own communities. With Avanti Body, franchise partners are truly changing the lives in their community from the inside out. We are looking for individuals with a desire to help clients look-good and feel-good to join our team and bring this life-changing business to a community near them.

From personal despair to a passionate mission, my journey is a testament to the transformative power of this therapy. And now, through Avanti Body, I aim to bring this transformative experience to others who, like me, might be seeking a beacon of hope in their health journey. v

Pul SE Fo R A C AuSE WIt H Pu RE BARRE IN Su PP o R t o F Am ERICAN H EAR t m o N t H

leading National Barre Brand teams up with american Heart association in february to raise awareness and funds for Heart and Brain Health

In support of Heart Health

Month this February, Pure Barre, an xponential Fitness brand offering the most effective fullbody barre workout, is joining the fight against heart disease and stroke by supporting the American Heart Association (AHA), a global force for healthier lives for all.

This February, during American Heart Month, the Pure Barre community will raise awareness and garner support for the American Heart Association’s fundraising campaign, Life Is Why™.

Throughout the month of February, Pure Barre will highlight heart-healthy initiatives, starting with its “I Pulse For” campaign, encouraging their communities to find their #PureHeart “why.” This includes members sharing who they pulse for every day when they come to class, through an “I Pulse For” sign, which will be displayed in participating Pure Barre studios all month long.

On February 2, “National Wear Red Day”, Pure Barre will encourage members and its social media followers to wear red to bring greater attention to heart disease and stroke. Pure Barre will also provide its community with the opportunity to donate directly to the American Heart Association at participating studios via QR codes and via their website. These donations allow the AHA to fund innovative research, advocate for the public’s health, and share lifesaving resources.

“We support cardiovascular health in our workouts and our communities,” said Cheri Tennill, Chief Marketing Officer of Pure Barre. “We’re thrilled to collaborate with the American Heart Association to share education on heart health with our community and further their vital mission. By raising awareness and providing an inclusive barre community, we can enable everyone to achieve the recommended 150 minutes of physical activity per week and improve their lives.”

“The American Heart Association has long understood the relationship between

physical activity and good heart and brain health,” said American Heart Association Orange County and Inland Empire Board President, Pranav M. Patel, M.D., Chief, Division of Cardiology, UC Irvine. “For that reason, we are excited that Pure Barre is a national Life is Why supporter, helping to raise awareness around heart disease and stroke within their Pure Barre studios, while allowing members to raise vital funds for the mission of the American Heart Association.”

Donations through the Life Is Why campaign – no matter the amount – allow the Association to implement initiatives such as:

ABout Pure BArre:

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats including introductory, classic barre, interval training, resistance training, and restorative stretching. Its high quality instructors receive specialized multitiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in Irvine, CA and backed by xponential Fitness, the largest franchisor of health and wellness brands. To learn more about Pure Barre, visit https://www.purebarre.com/

• F UND research that can improve the health outcomes of heart and stroke patients;

• T RAIN more than 2.5 million high school students in CPR annually;

• SUPPORT the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

To learn more about the Life Is Why We Give campaign, please visit www.heart. org/lifeiswhywegive.

Offering an effective full-body workout focused on low-impact, moderate to highintensity movements that improve strength and flexibility for everybody, Pure Barre

has quickly become one of the largest franchised fitness brands in the world with over 600 studios. All of Pure Barre’s class formats – Foundations, Classic, Empower, Define and Align – benefit cardiovascular health and endurance by elevating members’ heart rates with a variety of high-energy, low-impact and isometric exercises.

For more information about Pure Barre visit https://www.purebarre. com/ or download the Pure Barre app. To learn more about the American Heart Association and ways you can control your heart health visit https://www.heart.org/en/.

Fu T ure h ealThcare Franchisee Focus:

5 Questions for a s trateG ic i nvestM ent

There are many reasons to invest in a healthcare franchise, as the demand is both constant and growing. It offers a relatively low investment cost to open the doors compared to fast food or other productselling franchises.

There is tremendous versatility, from urgent care centers to cutting-edge technologies, and all are needed. It’s a solid investment that benefits your community, something you can be proud of. However, before you commit, you must ask five essential questions to ensure you’re making a strategic investment wellestablished for future growth.

Question 1 - What is the Local Market for Healthcare services?

Your first step to evaluating a potential healthcare franchise is, of course, to conduct a thorough local market analysis. This entails:

• Defining your market area

o This might be a city, neighborhood, or a specific radius around a location

• Analyzing local demographics

o Government reports, census data, industry reports, and healthcare statistics

• Evaluating the local healthcare needs

o Public health reports, regional health surveys, hospital and clinical data

• Analyzing the competition

o Visit local competitors online and in person, review sites, and get feedback from locals

• Investigating local regulations and licensing requirements

o Contact the city or county clerk’s office, then consult with a legal advisor

• Conducting prospective customer surveys

o Investigate local events, community forums, and online survey platforms

With the results of your local market analysis in hand, you can better gauge the viability of your franchise plan. You may discover that a neighboring city offers a better fit for your proposed business or even that a different healthcare franchise better meets the needs of your preferred location and demographic.

Question 2 - What kind of training and support does your Healthcare Franchisor Provide?

Possibly the most critical facet of any healthcare franchise opportunity is the amount and quality of the training and support the franchisor provides. After all, you’re buying into a successful model, and to duplicate that success, you and your staff will need the education and tools.

Start with the Franchise Disclosure Document (FDD). The franchise is legally required to provide this document spelling out 23 specific items about the franchise and its operations. Pay close attention to the sections detailing the training programs, ongoing support, and communication channels with the franchisor.

With the FDD information in hand, speak with other franchisees to evaluate their experience. Evaluate the training quality, length, and follow-up. Does it cover all the aspects of running your franchise, from healthcare to business management, operations, technology, and marketing? Are there additional resources, such as proprietary software or an approved

resource for further research? Review the success and failure rates for the franchise. A high failure rate may indicate inadequate support.

Question 3 - How committed is your Franchisor to technological Growth?

Technology is a critical component of any successful healthcare franchise. Everything from the software for operations management to the customer relationship management (CRM) system and digital marketing tools is fundamental to any business enterprise. You may also have technology specific to the type of healthcare your franchise will practice. You must achieve facility with the technology and grow your use as it evolves. Evaluate your franchisor’s relationship with technology to determine whether they will remain at the forefront of innovation or if the competition is likely to pass them by.

Start with the FDD to investigate the franchisor’s report on their use of technology. Examine a current franchise’s existing technology and inquire about recent updates and upgrades to evaluate the commitment to staying current. Research the company’s history of innovation through industry journals, reports, and reviews. Attend franchisor presentations

and discovery days to ask direct questions about adopting and implementing critical technology. Ask specific questions about planned upgrades.

Evaluate the company’s online presence, digital marketing tools, and strategies. Don’t forget to scan their social media accounts for mentions of innovation.

Question 4 - What Industry trends Pose Potential challenges?

Before concluding your research on your healthcare franchise, consider the industry trends. In 2024, we’re seeing significant trends powered by generative AI. We anticipate growth in AI chatbots and virtual assistants to answer prospective patients’ concerns and potentially provide follow-up communication after treatments. Increasingly, virtual healthcare assistants may be used to schedule appointments and remind patients to take their medication or complete their exercise routines.

Preventative care is also a strategic priority for 2024. Patients are increasingly willing to invest in their health before problems manifest to maintain their health. Generative AI and wearable digital technology offer ways to encourage exercise and preventative maintenance. Regenerative medicine, virtual reality, and

“ There is tremendous versatility, from urgent care centers to cutting-edge technologies, and all are needed. It’s a solid investment that benefits your community, something you can be proud of.”

3-D printing of everything from surgical implements to prosthetics and implants all provide exciting glimpses of the future of medicine today.

Be sure to study industry reports and market analysis to gain more insight regarding industry trends most likely to affect your planned franchise. Attend industry conferences and webinars to network with other professionals. Keep a close eye on technological advances and regulatory changes.

Question 5 - What are the realistic costs and Growth Potential for your Healthcare Franchise?

Much as we wish we could focus entirely on the well-being of our patients, a healthcare franchise is an investment that takes money. While there is likely tremendous opportunity for growth and return on your investment, closely analyze the financial details of your proposed investment. Start with the Franchise Disclosure Document (FDD), which outlines the initial and ongoing expenses, including franchise fees, equipment costs, royalties, and staffing recommendations. Contact existing franchisees to gain insights into actual costs, revenues, and growth experiences. Explore the facility leasing, purchasing, and renovation opportunities. Remember to focus on ongoing expenses as well as start-up costs.

Consider, too, the franchise’s exit costs and potential resale value as part of your longterm analysis.

By examining the market viability, available support and training, technology advancements, industry trends, and realistic costs, you’ll be prepared to open your healthcare franchise confidently. v

Jay g alluzzo leads B ody 20 in T o a n ew e ra

The realm of fitness and franchising is diverse and dynamic, requiring strategic leadership to emerge above the rest. BODY20, the category-leading fitness franchise utilizing ElectroMuscle Stimulation (EMS) technology has recently transformed with the appointment of a new leader, Jay Galluzzo as its Chief Executive Officer.

With over 15 years of expertise in the fitness industry, Jay Galluzzo, 49, assumes the reins of BODY20, succeeding Greg Breitbart, previous CEO since 2019. Under Breitbart, BODY20 experienced remarkable growth, solidifying its presence in key markets such as Atlanta, Dallas, Houston, Austin, Phoenix, Denver and Chicago metro areas. The past year the brand saw over 30 locations open and 200+ franchise agreements signed, including a No. 56 ranking on Entrepreneur Magazine’s list of Top New and Emerging Franchises.

Breitbart played a key role in selecting his successor and has full confidence Galluzzo will lead the company to

greater success. As he steps into his role, Galluzzo is poised to usher in a new era of success across the network. With a strategic vision grounded in being a best-in0-class boutique fitness brand and franchisor, BODY20 aims to have 100 operational studios by Summer 2024, and expanding its footprint into large lucrative markets such as Southern California and New York.

Reflecting on the transition, Breitbart stated, “It has been a privilege to lead BODY20, and I am confident that Jay is the right leader to guide the company to even greater success. As we seek to aggressively move BODY20 forward and further establish the company as a top boutique fitness concept, we focused on

identifying an extraordinary leader who could bring vision, focus and a wealth of experience to BODY20’s operations that will help us fulfill the ultimate vision for the brand. Jay’s proven track record and his history as a one of the early pioneers in the fitness technology space make him the perfect choice to take BODY20 to new heights and expand into the most important and sophisticated markets in the U.S. and beyond. I look forward to supporting him in my role on the board.”

Galluzzo is no stranger to revolutionizing traditional fitness approaches. His role as CEO and Co-Founder of Flywheel Sports showcased his keen understanding of consumer preferences and market dynamics, skyrocketing the brand

to popularity in the 2010s through a successful exit in 2014. He sees EMS as a new frontier in fitness and plans to leverage his array of skills to sustain the brand’s upward trajectory.

“I am honored to join BODY20 during this exciting time of growth for the brand,” said Galluzzo. “I am eager to bring my experience and fitness background to the team and build upon the best-in-class business and culture established under Greg’s exceptional leadership. I’ve had the good fortune in my career to work with a number of cutting-edge brands that have made an indelible mark on the industry, and BODY20 is sure to do the same.”

Galluzzo has a proven track record of success in fitness and wellness brands outside of Flywheel, including his time as Partner at North Castle Partners and an investor in high growth, market leading businesses such as Montauk Brewing, Hatch Maternity and Windham Mountain Club. Most recently, he served as the CEO of Club Sports Group, a fitness, wellness, and investment platform and the largest franchisee of F45 studios.

BODY20’s growth journey aligns with the rise of fitness technology that’s gaining momentum in 2024. Smart, wearable tech and fitness programs tailored for older adults have emerged as top fitness trends,

“ The past year the brand saw over 30 locations open and 200+ franchise agreements signed, including a No. 56 ranking on Entrepreneur Magazine’s list of Top New and Emerging Franchises.”

as reported by the American College of Sports Medicine (ACSM). With EMS technology at its core, BODY20 fills the desire for cutting-edge solutions to optimize exercise and deliver electrifying results.

What makes BODY20 unique to the fitness-tech space is the use of an FDA-cleared Electro-Muscle Stimulation suit that revolutionizes the way people workout and helps unlock their full potential. BODY20 offers a 20-minute one-on-one workout with a certified coach that guides you through customized strength and cardio programs, giving your body over 150 times more muscle contractions than a conventional workout without any use of traditional gym equipment. At only 20 minutes a week, BODY20’s goal is to materially impact the other 10,060 minutes in the week for each and every member.

“EMS is the next frontier of fitness, and once people discover BODY20, there will be no going back. It’s going to take the industry by storm, and I’m ready to propel our brand to new heights,” said Galluzzo. “Beyond just the musclebuilding benefits of EMS, I’m eager to showcase its profound impact on our mental well-being, posture, flexibility and healthy aging. By opening doors to everyone’s fitness aspirations, we’re positioning ourselves as trailblazers dedicated to each individual who walks through our doors.”

To learn more about BODY20 and its franchise opportunities, visit: https://body20.com.

FiTness Premier 24/7 c lu Bs’ 2023 g row Th l aid FoundaTion For incrediBle 2024 e x Pansion

after completing multiple upgrades and improvements in 2023, the fitness system is primed to grow by over 50% this year.

Fitness Premier 24/7 Clubs was founded to bring highquality, accessible fitness to communities that are often underserved.

Wit h 19 units already established, we’ve built a strong presence in the Midwest and have begun expansion in the Southeast; this year, we’re ready to add another 10–15 clubs to our system.

In preparation for this growth, we spent 2023 focused intently on leveling up several aspects of our system. One of the most notable changes we made last year was the introduction of our Relax and Restore suites. The fitness space has become increasingly aware of the need for full-circle wellness practices, and by providing our members access to recovery equipment like Theraguns, cryotherapy and saunas, we’ve been able to differentiate ourselves even further from other concepts in the fitness space.

Most of the big-box fitness brands would love to have a comprehensive lineup of recovery amenities, but very few of them would be able to roll out a range of options as robust as ours. The connection between our owners and leadership team, alongside the nimbleness of the Fitness Premier 24/7 Clubs system, allowed us to make this meaningful change relatively easily, and the response has already been incredible.

technology Allows Members to Get the support they need in the Format Most comfortable to them

Another addition rolled out during 2023 was the in-club kiosks that allow both potential and existing members to explore membership levels, and either adjust their selection or join the club for the first time. We understand some new members may feel more comfortable browsing the offerings alone, rather than working with a team member who’s serving in a sales capacity.

Taking the first step in a wellness journey can be an intimidating one, and these kiosks are a way to avoid potential hurdles new members may feel when they’re first starting with us.

While this innovation was developed primarily to provide flexibility and convenience for our members, the technology also provides a notable benefit to our owners, as well. By outsourcing some of the sales and administrative work to a smart technology system, we’ve been able to drive business during our unstaffed hours while giving our skilled team members the bandwidth to focus on other meaningful work during their shifts.

The kiosks and the Relax and Restore suites were both major components that were included in the renovation of our Beecher and Bourbonnais clubs. These are two of our longest-standing locations, and we felt it was time to reimagine what Fitness Premier 24/7 Clubs could bring to these communities. We’ve had loyal members in these markets for nearly a decade, and we’re proud to have introduced these amenities to support our members in reaching their health and wellness goals.

Fitness Premier 24/7 clubs Plans to Add 10-Plus new clubs this year

After making so many meaningful changes in 2023, the Fitness Premier 24/7 Clubs network is prepared for powerful growth this year. Working with new entrepreneurs, as well as existing gym owners looking to convert to the Fitness Premier 24/7 Clubs model, we’re focused on expanding in key markets around Illinois and Indiana. We’re also looking to expand our presence

in the South by growing in Georgia and Tennessee.

Last year, we opened a new club in Blue Ridge, Georgia, and signed an agreement for a franchise in a western suburb of Chicago. These developments demonstrate the strength of our brand awareness in

markets surrounding our headquarters and original locations, as well as a clear need for a model like ours in other markets across the country.

Much of the success we’ve seen recently has been driven by the investments we’ve made to the franchise system and our overarching business model. The Fitness Premier 24/7 Clubs model continues to stand on a foundation of access and support, and leveraging this will allow us to capture steady growth in markets nationwide for years to come.

It’s been clearly proven that people across the country are looking for more accessible, welcoming ways to support their fitness and wellness goals, and we know that Fitness Premier 24/7 Clubs can be that resource. As we continue to invest in our model and grow our presence nationwide, we’re proud to partner with entrepreneurs who want to address the need for quality, diverse fitness and wellness options in their own communities. v

with lO ri Merrall, s ola s alons

What do you foresee is the future of the salon industry, and how does sola salons play a role in shaping it?

Sola Salons has spearheaded a significant transformation within the salon industry, empowering over 20,000 beauty professionals to embrace entrepreneurship through the provision of essential resources and support. Our franchisees are also deeply committed to our mission,

recognizing the economic opportunities it presents. With over 700 locations, we expect our growth to continue and anticipate the same trajectory for the greater salon industry. This momentum is fueled by a continuous flow of beauty professionals, including nail technicians and estheticians, who aspire to experience entrepreneurial opportunities.

We take pride in leading this movement, as evidenced by the enthusiastic response

from across the beauty industry, and foresee this growth continuing into 2024 and beyond. Distributors are increasingly attuned to the diverse customer base, encompassing not only traditional salon establishments but also a large market of independent professionals who exhibit sophistication in their approach to business and retail. Likewise, we see renowned brands aligning themselves with this paradigm shift, collaborating closely with us to develop tailored educational content for our network of beauty professionals. This collective effort underscores our commitment to advancing the industry and fostering a community where innovation and inclusivity thrive.

sola salons has disrupted the traditional salon model with its emphasis on entrepreneurial freedom. How do you uphold this brand mission while ensuring a cohesive and supportive community for sola salons’ independent beauty professionals?

At Sola, our mission is to empower our incredible community of beauty professionals with entrepreneurial freedom. We firmly believe that by providing these talented individuals the latitude to express their creativity and to manage their business, they not only thrive individually but also contribute to a more vibrant and dynamic industry. Our salon suite concept at Sola is designed to give each beauty professional the independence to build the business of their dreams by providing freedom (a private space of their own), support (education and career guidance), and community (a network of 20,000+ pros they can lean on for inspiration).

We also recognize the value of fostering connections and providing support within our community. To this end, we work to create strategic partnerships with brands and figures within the beauty industry, developing a robust pipeline of resources and events. We host a variety of events ranging from virtual webinars to multi-day education events. Each branded series is tailored to fit a unique mission based on our network of beauty professionals. These

events simultaneously create memorable learning experiences for attendees and invaluable brand engagement for our sponsors.

One of our largest initiatives is our annual flagship event, Sola Sessions, a multiday event that convenes hundreds of our independent beauty professionals. Here, participants come together to participate in curated breakout sessions facilitated by experts in the field, covering a spectrum

of topics ranging from industry trends and artistic methodologies to strategic business components including crisis management, pricing strategies, marketing, and customer service. This collaborative environment encourages a spirit of community, where individuals can tap into the collective knowledge and experiences of their peers. While similar educational opportunities are customary within certain business realms, their integration into the beauty

profession is new, and we are proud to spearhead this advancement within our sector.

sola salons is often regarded as a pioneer in shaping the salon suites concept. How do you stay ahead of the competition and maintain sola’s position as an industry leader?

Sola maintains its industry leadership through strategic innovation and commitment to our mission. Recognized as a pioneer in the salon suites sector, our focus extends beyond mere real estate to empowering beauty professionals. By prioritizing the needs of our stylists, we foster a culture of recognition and loyalty. We continue to prioritize modernization, and in the last year, we introduced a design refresh, enhancing our brand stature. We continue to look for ways to grow and adapt, ensuring Sola remains at the forefront of the competitive landscape.

How do you approach brand partnerships and collaborations to enhance your brand awareness in the industry? How do these initiatives benefit both the franchisees, beauty pros and overall business goals?

At Sola, brand partnerships and collaborations are strategic endeavors that hold immense value in enhancing our brand awareness, strengthening our network, and advancing our collective business goals. Our scale gives us access to brands that smaller concepts might not be able to touch. Given our tenure and size, brands are eager to partner with us for educational collaborations and events like Sola Sessions. We’re always looking for both major brands and niche brands that will resonate with our community. Our approach to these initiatives is guided by a commitment to mutual growth, innovation, and delivering exceptional value to our franchisees, beauty professionals, and the overall Sola Salons community. A specific example of enhancing our brand awareness and strengthening our industry network is our recent and continued participation

in New York Fashion Week. Experiences like these position our brand’s profile as a trusted hub for cutting-edge beauty solutions.

As part of our brand partnership and collaboration approach, we also strive to give back to our industry and communities. Most recently, Sola partnered with Beauty Changes Lives, a nonprofit whose mission is to make the beauty profession a firstchoice career and committed $25,000 to the organization. This partnership will continue to grow in 2024 and confirms Sola’s commitment to building confidence for beauty professionals who are looking to further their careers in the industry.

sola salons has grown rapidly in recent years. could you share some of the key leadership principles and strategies that have facilitated this growth while preserving the brand’s essence?

Sola’s rapid growth in recent years is a testament to our unwavering commitment

to our core values and a strategic approach to innovation, collaboration, and community-building. We consistently open over 55 units a year in the US, and we’re seeing increasing interest in Canada. Much of that growth is from our existing franchisees. There is no greater testimony to the strength of our brand than that. They value the strength of the model and our culture of collaboration.

One key leadership principle is a dedication to engaging franchisees in our strategy. We work together to continuously scan the horizon for emerging industry trends, consumer preferences, and technological advancements, and we ensure our franchisees are aligned. We have a highly engaged Franchisee Advisory Board (FAB) that contributes to our annual priorities, and they help us to engage the larger community in strategic initiatives through a robust program of working groups. We benefit from the collective experience of these franchise owners, who are very close to their stylists. Their engagement helps us to stay nimble despite our size.

What makes sola salons an attractive franchise model to prospective franchisees and how do you set up these business owners for success?

Sola Salons is attractive to franchisees because it provides a fantastic recurring revenue stream that can be easily scaled and managed with a very small team. Our systems have been proven for nearly 20 years, and our success rate is unsurpassed in our sector. Due to our scale, we have unique partnerships with lenders, landlords, contractors, and other vendors, and we provide world-class support on site selection and design that streamline the opening process for franchisees. Our training covers all aspects – from operations, marketing, sales, and customer service to facilities management. Beyond opening support, our dedicated field representatives offer ongoing support for franchisees and facilitate regular communication and touch bases that allow owners to tap into the collective wisdom within our organization. v

o rches Tral Brilliance

collaborative franc H ise leaders H ip

The leaders at the helm— both the franchisor and the franchisee—play a crucial role, independently and cooperatively, in shaping the success of their businesses.

Let’s explore the essence of productive leadership by combining insights from the pursuit of individual excellence, as exemplified by a golfer like Justin Thomas, and the collaborative harmony akin to an orchestra conductor and musicians for a ballet in the franchisor-franchisee relationship.

striving for e xcellence: the Justin thomas Approach

Like a golfer aiming for the perfect round, franchisors and franchisees strive for excellence in their respective roles. The journey toward perfection is a pursuit rather than a destination. As leaders, embracing challenges with a

positive attitude and viewing setbacks as opportunities for growth are crucial. Resilience becomes our ally in navigating the unpredictable landscape of the business world.

Recognizing and understanding our thoughts and emotions is the first step in the spirit of self-awareness. Justin Thomas doesn’t control every swing, but he controls his response. Similarly, as leaders, we may not control every aspect of our businesses, but we can control how we respond to challenges and differing opinions.

Harnessing the power of our emotions, we can convey understanding and use challenges as stepping stones toward improvement.

orchestra of collaboration: the Franchisor-Franchisee symphony

Picture the franchisor as the conductor and franchisees as musicians in an orchestra. Each leader brings a unique set of skills

and talents to the stage. Like a conductor, the franchisor sets the overarching vision and provides guidance through the sheet music or operations manual. Meanwhile, as musicians, franchisees contribute their strengths to create a harmonious symphony.

Communication is the key instrument in this orchestra. Just as musicians follow the conductor’s cues, effective communication between franchisors and franchisees ensures that everyone is on the same page. It’s a collaborative dance where differing opinions are viewed as diverse musical notes that, when orchestrated together, create a beautiful composition.

navigating differences: unity in Passion for Vision

Leadership is not about suppressing differing opinions; it’s about leveraging them to enrich the overall melody. The franchisor and franchisee may have distinct perspectives, but it’s within the differences

uke frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.

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that the magic happens. Embracing differences leads to innovative solutions and a stronger, more resilient business. Empathetic detachment, as practiced by healthcare professionals, becomes a valuable skill. It allows leaders to acknowledge differing viewpoints without being swept up in emotional currents. Decisions based on empathetic detachment are rational, focusing on what’s best for the long-term success of the franchise system.

the Four Pillars of Leadership: Bringing It All together

1. Demonstrating a Positive Attitude: Approach challenges with positivity, viewing them as opportunities for growth.

2. Serving with Empathetic Detachment: Acknowledge differing opinions without being emotionally swayed, making decisions for the greater good.

3. Communicating Authentically: Foster open and honest communication, ensuring that each leader’s voice is heard and valued.

4. Clear Vision, Mission, and Values: Establish a shared vision and passion for their vision that aligns with the franchisor’s and franchisee’s individual strengths, creating a unified purpose. Let’s celebrate the richness strong leaders with varied views can create. It’s not about playing every note perfectly but creating a masterpiece through collaboration, understanding, and a shared commitment to excellence.

navigating the discord: the dysfunctional FranchisorFranchisee Ballet

Let’s look at the opposite situation - A dysfunctional relationship between the

franchisor and franchisee can resemble a one-sided chess game or a disjointed ballet. Let’s explore scenarios where imbalance and discord prevail, shedding light on the consequences of heavy-handed franchisors or incapable franchisees.

the one-sided chess Game: Heavy-Handed Franchisors

Imagine a chessboard where the franchisor commands the powerful pieces, wielding legal authority like a king on the board. In this scenario, the franchisee finds themselves with nothing but pawns— limited in legal power and strategic moves. This heavy-handed approach creates a power dynamic that stifles collaboration and innovation.

In this one-sided game, the franchisor may dictate every move, leaving the franchisee with little room for autonomy. Decisions are unilateral, and communication becomes a mere formality. The result? It is a fractured relationship where the franchisee feels more like a subordinate than a valued partner. And a legal scenario that puts the franchisor at risk.

the dysfunctional Melody: Incapable Franchisees

On the flip side, if the franchisee lacks the necessary capabilities, the franchisor is left orchestrating a sonata with a partner, unable to keep up with the notes. Like a violinist struggling to match the rhythm and pitch, the franchisee may need to improve in executing the operations effectively.

A franchisor’s success is intricately tied to the capabilities of their franchisees. If the franchisee is incapable, the entire orchestra suffers. It’s a wake-up call for the franchisor to reassess their partner selection systems. Effective franchising thrives on a symbiotic relationship

where both parties bring value to the performance. A franchisee lacking in skills or commitment disrupts the harmony, jeopardizing the success of the entire franchise.

the Four Pillars in discord: Fractured Leadership

In a dysfunctional relationship, the four pillars of leadership crumble:

1. Positive Attitude: Heavy-handed franchisors may breed resentment, creating a negative atmosphere. Incapable franchisees may struggle with confidence and positivity.

2. Empathetic Detachment: Heavyhanded tactics disregard the franchisee’s perspective, lacking empathy. Incapable franchisees may feel abandoned without the support needed for growth.

3. Authentic Communication: Ineffective communication plagues both scenarios. Heavy-handedness stifles open dialog, while incapable franchisees may struggle to express their challenges.

4. Clear Vision, Mission, and Values: The vision becomes clouded in discord and emotions. Heavy-handedness prioritizes control over shared values, while incapable franchisees may need to align with the overarching mission. In both cases, persistent frustration is the product.

A call for Balance: Fostering collaborative Leadership

In dysfunctional relationships, the franchisor and franchisee must recalibrate to find balance. Collaboration replaces heavy-handedness, and selection systems prioritize capable and committed franchisees.

True success in franchising emerges from a collaboration with a beautifully imperfect orchestra where everyone contributes to the harmony. It calls for franchisors to nurture their franchisees, ensuring they possess the skills and passion needed for a synchronized performance. Let’s shift the narrative from discord to a harmonious sonata, where franchisors and franchisees hit their cues together toward shared success. v

PE t WANt S SuRPASSES

150 FRANCHISE tERRIto RIES

Am IDS t Dou BlE -D I g I t S AlES gR oW t H

Wrapping up a landmark year, pet Wants breaks records with the addition of 24 new locations, the launch of a cutting-edge pOs platform and more.

Pet Wants, a pet health and wellness company delivering small batch pet food directly to consumers’ homes, wrapped up 2023 with impressive momentum.

With 24 new franchise territories added last year alone, Pet Wants has officially crossed the milestone of 150 territories as it continues its journey toward enriching the lives of pets and their owners all across North America.

“2023 has been a landmark year for us, both in terms of new franchisees joining our family and the remarkable growth of our existing franchisees,” said Pet Wants President DeNita Carani.

The journey of Pet Wants began in 2010 when Michele Hobbs, along with her wife, Amanda Broughton, began a personal quest to find suitable nutrition

for their dog, Jackson, whose health was deteriorating due to severe allergies and skin conditions. Unhappy with the ineffective dietary solutions recommended by veterinarians, the duo embarked on an intensive study of pet nutrition. Their efforts led to the creation of their own pet food line, developed in collaboration with an Ohio manufacturer, laying the groundwork for the Pet Wants brand with its unique, fresh, and nutrient-rich formulas.

As the pet food industry boomed to a $50 billion market, driven by pet owners’ increasing focus on their animals’ health and happiness, Pet Wants capitalized on this trend. The brand distinguished itself by offering products made from natural ingredients, free from harmful fillers, directly to consumers’ homes. This commitment to quality and the subsequent decision to franchise in 2015 have fueled rapid growth, expanding Pet Wants

to over 150 locations nationwide and earning it the title of the fastest-growing pet franchise according to Entrepreneur Magazine.

This past year, almost 30% of the brand’s growth stemmed from franchisees with prior experience in franchising, highlighting the attractiveness of Pet Wants’ business model to seasoned entrepreneurs.

Examples include Paula Malone, a multi-unit Chem-Dry franchisee who is bringing Pet Wants to Cleveland; Troy and Jennifer Post, multi-unit Papa John’s franchisees who are introducing the brand to Nebraska; and Preston and Cassidy Knight, MaidPro franchisees who have signed on for multiple territories in Utah. Beyond franchise development, Pet Wants also witnessed double-digit same-store sales growth across its system in 2023. “Our sales growth this year underscores

ABout Pet WAnts:

Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States.

To learn more about Pet Wants, visit https://www.petwants.com/ or follow Pet Wants on LinkedIn, @petwantsusa on Facebook, @petwants on Twitter and Instagram.

insights into sales trends to boost profitability. Additionally, Carani noted the upcoming integration of a comprehensive marketing automation platform with the POS system, set for early 2024.

“Our new franchisees are launching at a faster rate than ever, with revenue acceleration surpassing any previous records in our history,” Carani said. “This is a testament to our effective training and the right product mix for the marketplace.”

“ As the pet food industry boomed to a $50 billion market, driven by pet owners’ increasing focus on their animals’ health and happiness, Pet Wants capitalized on this trend.”

the strength of the pet industry, which continues to flourish at an impressive rate,” Carani said. “Our successful franchisees and the quality of our product combine to create a winning formula for continued expansion.”

Pet Wants is the only national provider of pet food freshly delivered to customers. The brand’s food is made with natural ingredients enhanced with vitamins and minerals, free from potentially harmful fillers, bad ingredient choices and animal byproducts that make other pet foods subpar.

Franchise business owners start with an event-based delivery business, focused

on building connections with local pet parents. Within the first year, franchisees add the launch of their retail pet store and grooming center that sells Pet Wants food, custom treats and high-end pet accessories. This makes Pet Wants a low-cost investment opportunity in a high-demand industry with a scalable storefront model. The year has also been marked by significant milestones for Pet Wants behind the scenes as well, with major achievements including the rollout of a new point-of-sale (POS)/e-commerce platform. This technology is designed to enhance franchisees’ POS and e-commerce operations, offering deeper

Looking forward to 2024, Pet Wants aims to surpass the 200-unit mark and will continue to focus on consumer education in pet nutrition. For passionate and qualified franchisees, Carani believes the timing couldn’t be better to benefit from the strong foundation and scalable business model that Pet Wants presents.

“From our technological advancements to our expanding franchise network to our innovative new products, Pet Wants is well-poised for an exciting journey ahead,” said Carani. “As we continue to grow, our focus remains steadfast on enhancing pet health and nutrition, and providing an unparalleled experience to both franchisees and pet owners.”

To learn more about Pet Wants franchise opportunities, visit: https://1851franchise.com/petwants

l as T Minu T e Tax a dvice every Franchise owner needs to Hear

The annual tax filing deadline is only a month away, but franchise owners still have time to make sure they’re taking advantage of everything available to them as small business owners.

What follows is a guide that offers straightforward advice (with hypothetical examples) on key tax-saving tips, deductions you may not have considered, and how the appropriate business structure can save you money in the future.

r yland beard is the founder and CEO of Ledge Accounting, a turnkey provider of bookkeeping and tax services operating exclusively in the franchising industry. Since founding Ledge Accounting as a startup in 2019, he’s experienced astonishing growth – now handling the books for over 500+ individual franchise owners across the U.S. Ryland is a regular contributor to franchise industry publications and a frequent guest on several podcasts, where he discusses the value and benefits of living an entrepreneurial life.

organization is the key to Maximizing your deductions

There are several often-overlooked deductions that can substantially lower your tax liability. For instance, the franchise fee you paid to launch your business - often a hefty sum – can be amortized if paid from your personal account. Likewise, loan interest is a critical deduction, especially if the funding is directly tied to business operations. Contributions to retirement plans, like a SEP IRA or solo 401(k), not only secure your future but also offer deductions. And buying a vehicle for business use or paying your children for legitimate work can also lower your tax liability. Organization is the key to leveraging these deductions, because without proper documentation, tracking, and a knowledgeable bookkeeper, it’s easy to overlook these strategies.

Leverage the Qualified Business Income deduction (QBI)

The QBI deduction allows eligible business owners to deduct up to 20% of their qualified business income.

Example: If your franchise generated $100,000 in qualified business income, you might be eligible to deduct $20,000 before income tax is applied, significantly lowering your tax liability. It’s essential to calculate this deduction correctly to maximize your tax savings.

review your entity structure and consider an s - corp

Evaluating whether an S corporation structure could benefit your franchise could lead to substantial savings, especially a reduction in self-employment taxes. S-Corp status allows profits to be distributed without being subject to self-employment taxes.

EXAMPLE: Sarah, who runs a successful bakery franchise, strategically converted her business from a sole proprietorship to an S-Corp. Initially, her business income was $120,000, fully subject to self-employment taxes at approximately 15.3%. By transitioning to an S-Corp, she set her salary at $60,000, with the remaining $60,000 paid out as dividends - which are not subject to self-employment taxes. This change meant that only her salary was subject to the 15.3% tax, resulting in a savings of $9,180 (15.3% of $60,000) in self-employment taxes.

Benefits of Switching to an S-Corp:

• Reduction in Self-Employment Taxes: salaries paid to shareholding employees are subject to employment taxes, but not the entire business profit

• Flexibility in Tax Planning: offers strategic advantages in income and loss allocation among owners

• How to Make the Switch: File IRS Form 2553 by March 15 to elect S-Corp status for the current tax year, ensuring your business meets the IRS’ criteria for S-Corp designation

Purchase a Business Vehicle

For franchise owners, buying a business vehicle can unlock significant tax benefits, utilizing either 1) the standard mileage rate, or 2) actual expenses method for deductions. Consider the two scenarios below for a business vehicle driven 10,000 miles in a year:

Scenario 1 - Using the Standard Mileage Rate: if the IRS standard mileage rate is 58.5 cents per mile, driving 10,000 miles for business purposes allows a deduction of $5,850.

Scenario 2 - Purchasing a Vehicle for $50,000: If you buy a vehicle exclusively for business use at $50,000 and use it for 10,000 business miles, Section 179 deduction comes into play. This provision lets you deduct 60% of the full purchase price of the vehicle in the year it’s put to use - subject to limits and a businessuse percentage calculation. For 100% business use, you could potentially deduct 60% of the entire cost of the vehicle.

“ Tax season is a critical time to ensure you’re leveraging every opportunity to minimize your tax burden and set your franchise up for future success.

key takeaways:

• Diligent record-keeping of business mileage and expenses is essential

• Deciding between the standard mileage rate and actual expense method requires analysis of your specific situation

• The Section 179 deduction offers an opportunity for substantial tax savings on new vehicle purchases for business use in 2024

employ your children

Hiring your children can save you money on taxes. When you pay them for real work, it lowers your business’s taxable income because their salaries are business expenses. If your child earns less than the standard deduction amount for a single person ($12,950 in 2023), they won’t have to pay federal income taxes on what they earn. This means you get a tax break, and your child keeps their earnings.

EXAMPLE: If your child handles social media for your franchise and earns $12,000 in a year, this amount is fully deductible. Since $12,000 is less than the standard deduction, your child won’t owe any federal income tax.

Also, if your child is under 18 and you’re the sole owner or own the business with your spouse, you might not have to pay Social Security, Medicare, or federal unemployment taxes on their wagesa smart way to keep more money in the family.

Invest in a retirement Plan

Investing in a retirement plan is essential for securing your financial future and enjoying tax benefits now. By contributing to retirement plans such as SEP IRAs, solo 401(k)s, or SIMPLE IRAs, you can lower your current taxable income.

EXAMPLE: Alex owns a franchise and chooses to put $40,000 into a SEP IRA this tax year. Because the $40,000 contribution counts as a business expense, it directly decreases the amount of income Alex is taxed. If Alex’s income falls into the 24% tax bracket, this contribution can lead to tax savings of around $9,600. This example highlights how retirement contributions offer an effective tax reduction strategy for the present.

closing thoughts

Tax season is a critical time to ensure you’re leveraging every opportunity to minimize your tax burden and set your franchise up for future success. By taking these strategic steps, you can navigate through tax obligations efficiently, positioning your franchise for a prosperous year ahead. v

hOW WOM en in Franchising are DisrUP ting thE inDUstry

The global franchise industry is poised to surpass $4.5 trillion by the end of 2024 and women are staking their claim. As this lucrative industry continues to grow, the number of femaleled franchises has simultaneously increased.

While women-owned franchises now account for about a quarter of franchises worldwide , women are disrupting their respective industries and creating a demand for more women to be in the lead.

As a part of the Authority Brands team, I was drawn to open my own franchise as a way to diversify my own income and put additional roots in the ground. As co-owner of Woofie’s of Columbia I’ve gotten on-the-ground entrepreneurial experience and realized what an incredible opportunity franchising affords owners, especially women. With March being International Women’s Month, there is no better time to celebrate women who are carving out new paths in franchising and achieving scalable, sustainable success in their own endeavors. Here’s an inside look into what franchise owners at Authority Brands have to say.

seize the opportunity

Breaking barriers to enter a traditionally male-dominated industry, home services for instance, may not be easy but it is possible. Many female leaders draw from their previous careers and personal experiences to embrace a new opportunity to become their own boss. Kara Kelsey, co-owner of DoodyCalls of the Suncoast, says, “Being a woman in franchising, especially the trades, means embracing the opportunity to challenge stereotypes and pave the way for future generations. There will be unique obstacles and rewards, but ultimately, being a woman in these industries means being a trailblazer and contributing to the ongoing evolution of gender equality in the workforce. It’s about encouraging diversity, fostering inclusivity, and embracing the power of female leadership in traditionally male-dominated spaces.”

combat the stigma

Many times female entrepreneurs and leaders find themselves at a crossroads. They launched their business and are ready to hit the ground running but encounter hesitant customers or industry pros who might not feel as confident in women doing jobs like theirs. Capricia Turner, owner and operator of Mosquito Squad of Greater Indianapolis, is no stranger to this but draws from her past to inspire her own confidence and put any customer concerns at ease.

“In a male-dominated industry like pest control, I certainly face challenges related to stereotypes. However, as diversity is evolving, it has led to more opportunities

for women in this industry. While some customers may have preconceived notions about gender and competence, I feel my customers’ reactions have been overall very supportive. I tend to lean on my 22 years in the military to overcome barriers if I encounter hostility or skepticism regarding my skills or expertise.”

embrace the support systems & community

Owning a franchise is about connections with your team, customers, or network of fellow franchise owners. Creating personal relationships with customers can lead to positive word of mouth and an increase in calls. Moreover, offering continued education, listening to your team, and treating them as people over a means for profit can inspire them to do their best and work hard for the betterment of the company and their careers.

Kelley Pendergast, co-owner of Benjamin Franklin Plumbing of Pasadena, knows the importance of team building and fostering positive customer connections well, especially as many customers are also women and want to feel comfortable when contracting a business for home repairs. She says, “I’ve found that many customers appreciate the different perspective and attention to detail that I bring to the table. Frequently, it’s the female caller who schedules the service appointment, and there’s a comforting feeling when they encounter another woman on the receiving end of the call. Establishing trust is paramount, and while dispelling stereotypes initially requires effort, the quality of our work soon speaks for itself,

rendering gender inconsequential. Within my team, I’ve cultivated an inclusive, respectful culture, fostering a supportive environment where everyone feels valued and empowered.”

The entrepreneurial draw toward franchising is strong as there is a roadmap to success and a support system to lean on. According to Lindsay Keyser, coowner of DRYmedic Restoration Services of Lakewood Ranch, “There is a draw to franchising because it provides a path to owning and operating a business at a time when starting from the ground up can seem nearly impossible. As an owner, I am thankful to those who have put in the hard work to lay a strong foundation and a plan for many others to own a business and make dreams a reality.”

Expansion and scalability are key for long-term franchise success and more female leaders are coming to learn this as they expand their businesses and join the field. Marcie Campagnola, owner of Woofie’s of Caste Rock, notes a definite uptick in female franchise leaders.

“There’s absolutely a rise of women-owned franchises as we have historically been the ones running the households, managing the budget, maintaining the schedule, handling home repair and maintenance appointments, so running a business is a natural transition. Home services will always be in demand and women understand the need for these businesses as well as the importance of word-of-mouth referrals and reputation.”

Franchising options like those within the Authority Brands portfolio are keeping

a keen focus on the rise of women-led business and how they can best attract, support, and encourage these leaders to achieve success. With the rise in women participating in franchising, it’s also important that companies seek opportunities to be inclusive in their leadership teams. Representation is everything and having a group of executives with diverse backgrounds and viewpoints is what today’s entrepreneurs demand.

As the future of franchising continues to trend upwardly female, women in the industry are creating new paths that previous generations would have dreamt of having. Change starts today, and with the way the workforce is evolving, I’m confident saying the future is bright for women in franchising.

ABout He AtH er McLeod:

Heather first joined The Cleaning Authority in 2015 and has been an integral part of the formation of Authority Brands and its success, bringing her passion for collaboration, customer experience, and process to everything she does. She served as Chief Marketing Officer for Authority Brands from its formation in 2017 until 2022, when she assumed the new role of Chief Growth Officer.

Heather is also personally involved in Boys & Girls Club of Metropolitan Baltimore as a volunteer since 2019. In 2022, Heather officially joined the Board of Directors of the Metropolitan Baltimore Boys & Girls Club of America. Heather also serves at the University of Louisville College of Business YUM! CGFE Board of Advisors.

Private Equity (PE) firms are increasingly investing in franchise brands. While that fact is no secret, the idea of partnering with PE investors can lead to many questions. The right PE partnerships can serve as an accelerant.

The challenge, of course, is figuring out what the “right” PE partnership looks like.

6 Ques Tions Franchisees s hould a sk Be Fore e m Barking on a Pe Par TnershiP

This exercise should start with strategy and knowledge of the marketplace. It is important to thoughtfully prepare for any potential transaction, which requires an analysis of your current and future state of operations. It is even more critical now because although PE firms are still actively investing in franchises, the speed with which these deals are finalized has slowed.

In today’s transaction environment, many PE firms are taking a cautious attitude, asking more questions, and digging deeper into metrics than before to ensure an investment is based on accurate data and forecasts. This shouldn’t deter a franchisee from considering a transaction, but it heightens the need to be prepared.

lonka, cpa, cfe leads the franchise and consumer goods and services practice at Plante Moran, one of the nation’s largest accounting, tax, consulting, and wealth management firms. She is a Certified Franchise Executive and a member of the International Franchise Association (IFA), the AICPA, and the MICPA. She continually educates herself on issues impacting the franchise industry, then transfers that expertise along with creative strategies to help power clients’ growth.

isa at lisa.plonka@plantemoran.com or visit https://www.plantemoran.com/get-to-know/people/lisa-plonka

take a proactive approach to transaction readiness

If PE firms are being more cautious, so should franchisees. A smooth transition is more likely when franchisees are primed for PE participation. Better yet, being prepared may also result in a higher investment amount or purchase price.

Think about it as if you were selling a home. Potential buyers who find even one minor problem somewhere—a leaky roof, for example—often ramp up their skepticism and scrutiny. That’s why, when selling a house, sellers seek out issues and address them preemptively. Likewise, the more confidently a franchisee can express their business story, exhibit best in class processes, and show strong

financial history, the more collaborative the transaction process may be.

To that end, franchisees may want to consider these six key questions to begin evaluating their PE options.

Question #1: What is your business story—and where is it going?

Franchisees should perfect their business story prior to engaging an investment banker or PE investors. That means being able to explain why things are the way they are in the business. What does a normalized profit look like—and if it’s different, why? And what if any factors exist that may have slowed or prevented growth.

In addition, your business story should focus as much on the future as the present. What have you put in place to ensure your company is poised for future growth?

Question #2: What are you trying to achieve?

Crystalize what you want from PE involvement. Do you need an exit strategy or succession plan? Capital for growth?

Operational support? The answer to this question may change the partnership opportunities available. If you don’t yet have a definitive end goal, you probably aren’t quite ready to pursue a transaction.

While PE often comes to mind for franchisees looking to exit the business, a growing number of PE firms offer capital in exchange for a minority ownership in the business or non-traditional financing. This could be a desirable option for franchisees who wish to remain an active part of the business. In addition, PE firms may be able to “professionalize” the business by streamlining access to outsourced accounting, supply-chain efficiencies, IT, staffing, or other core expertise.

Question #3: What is the goal of the private equity firm?

Nearly all PE firms have the same fundamental investment strategy: invest in a business, grow it, and ultimately exit in another transaction. Still, franchisees should be aware of a firm’s preferred holding period; some PE organizations are interested in longer-term investments than others.

Other firms may be looking to build out so-called “platform companies.” In these cases, PE firms bring similar companies together under a shared corporate structure. Each individual company then benefits from greater buying power, shared overhead costs, and easier access to professional services.

Partnering with a PE firm whose goals align with your own is crucial. Misalignment can lead to issues such as conflicts over business decisions, culture clashes that jeopardize staff satisfaction and productivity, or tension with customers and key stakeholders. Conversely, well-aligned partnerships can result in

better decision-making, efficiency, and performance.

Question #4: does your business have an optimal tax structure for a Pe sale?

Franchisees may find that they need to review and sometimes change their company’s tax structure prior to a transaction. Much depends on the business’s existing tax structure, the size of the investment opportunity, and applicable tax laws. Given the complexity, it’s a good idea to seek the advice of experienced tax professionals at least six to twelve months before the sale process begins.

When evaluating structuring options, you will want to take into account the tax impact to both buyer and seller. The buyer will want a structure that provides them a step-up in the tax basis of the assets that can be depreciated/amortized, and the seller will want a structure that has most if not all of the gain taxed at longterm capital gain rates and a tax-deferred rollover on the portion not sold. Additionally, in connection with a sale to PE, key members of management may be asked to “rollover” a portion of their current equity in the franchisee. Franchisees with tiered entity structures often find it more challenging to implement rollover in a sale to PE. Proper structuring of rollover equity interests is critical to ensuring that the rollover is tax-efficient for the members of management and the rest of the shareholders selling to PE.

Question #5: does your brand already have private equity within the franchise system?

Getting franchisor approval for PE investment may be easier and faster if the franchisor is familiar with the process. However, if the franchisor has never dealt with PE, you should be ready to invest more time and answer more questions. Educating them on the process, advantages, potential impacts on the franchise system, and goals will be beneficial.

This factor may also influence your choice of PE partnership. PE firms that often work with franchise businesses may be able to lend support for franchisor education.

Question #6: Is your internal team ready for the private equity sale process?

Determining whether your team is transaction-ready is arguably one of the most crucial questions to ask yourself in a PE investment scenario. It encompasses many different facets. Therefore, franchisees should take the time to consider factors such as:

• Have team members experienced PE investment or a company sale before? Team members who know what to expect may find it easier to support the due diligence, scrutiny, and changes that accompany many investment or sale scenarios. Be aware if any team members harbor preconceptions based on past experiences that were difficult.

• How comfortably do team members embrace change? Franchisees typically benefit when staff are dedicated to their roles and excited about the new challenges and opportunities.

• How coachable are your team members? Franchisees may need to train and develop internal staff members to help get them ready for a transaction. If staff find it difficult to alter their perspectives and workflows, franchisees may need to modify the team before embarking on a transaction. Franchisees who don’t want to replace their teams may want to augment them instead, using resources who’ve been through the PE transaction process to coach the team along the journey.

Preparation:

A cornerstone for successful Pe partnerships

The decision to seek a transaction through PE investment can open up exciting prospects for franchisees. Still, it is vital to take the time to prepare for it. Don’t be caught short in terms of strategy and time to accomplish your goals.

Franchisees should be able to tell PE firms their business story and paint a picture of its future success. By asking key questions upfront, franchisees are more likely to find the right PE partnerships to bring that picture to life.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

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Share the tools and resources offered on AtOurFranchise.org/resources

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The public and policymakers need to understand franchising. b a x

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

Our Franchise @OurFranchise @OurFranchise

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org

Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

v E t E rans s UPP l EME nt

Cover Story

Propelled Brands: he Power of Mentorship: how eteran Franchisees Pay it Forward

Franchising News

Latest News from Veterans in Franchising

Self Esteem Brands: rand Partnerships with

Franchisee in Action

Daniel Nice | Homevestors: ervice to real Estate

Kyle O’Daniel | Skyhawks Sports ir Force Officer to

John Garretson | Lawn Squad: o Mowing

Chad Fulkerson | Firehouse Subs: erving the country to serving ommunity

cArtr I d G e Wor Ld A M er I c A enters New era of Growth and innovation following significant Year

Cartridge World America concluded a transformative 2023, positioning the brand for a promising 2024 with significant growth and innovation.

Under the fresh guidance of President g regory c arafello – who carries more than 40 years of experience in the printing industry – the leading provider of printing supplies and solutions achieved numerous milestones through strategic leadership team additions, the introduction of pioneering franchising opportunities, and innovative services for customers and franchisee experience across the board.

a pivotal moment in 2023 was the successful reintroduction of c artridge World’s Executive Office Model after a decadelong hiatus, witnessing an exceptional 800% surge in franchise leads within the first few months. Embracing modern business dynamics, the Executive Office Model allows franchisees to work remotely, breaking geographical restraints. t he brand also unveiled an updated Point of s ales (POs) system, streamlining operations for franchise owners and enhancing the consumer ordering process.

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t he beginning is now, there has never been a better time to give the printing industry a refresh.” c arafello said. “c artridge World Franchisees get the opportunity to be at the forefront of the new innovative process.”

t he brand’s commitment to innovation continued with the appointment of g rant g ooley as chief Marketing Officer in December. g ooley’s position includes a renovation of c artridge World’s marketing materials, systems, and techniques, aiming to modernize the brand and elevate the overall consumer and franchisee experience.

a s c artridge World propels into 2024, c arafello expressed enthusiasm for the future, emphasizing 2023 as a launchpad for renewed vigor for the brand. With a focus on community expansion and a commitment to setting new standards, c artridge World is positioned for continued success and influence in the printing market.

ky Zone appoints shawn Hassel as new ceO and shares Vision and

e xpansion plans for Growing Brand

Sky Zone is enriching the omni channel experience for its thriving base of over 500,000 members including perks to further drive value for parents and their children.

g uest experience continues to be at the heart of the strategy and is the catalyst for technology upgrades, more playfocused programming for families and dedicated community engagement initiatives. additionally, the tech-driven enhancements will seamlessly integrate into the membership journey, parties and everyday visits, ensuring a frictionless and immersive experience for every guest.

“ i am deeply honored to continue serving sky Zone,” said shawn hassel. “ it’s a well-loved brand that genuinely believes

our nation’s young people need to Play Every Day in a time where screens and technology dominate their environment. sky Zone is operating from a position of strength, and i cannot think of a more enviable time to be a part of the company’s continued future success. i look forward to partnering with our talented teams and franchisees to bring the power of play to many more communities in the coming years.”

hassel brings deep domain experience in executive leadership, operational excellence, private equity investing, longterm capital appreciation and driving organizations to realize their full potential.

“Our b oard is thrilled to welcome shawn hassel into the cEO role to build on sky

Zone’s track record of success and chart the company’s next stages of growth,” said g rant lyon, chairman of the b oard. “ shawn is an exceptional executive with proven leadership experience, and we know the company will benefit from his strong bias to action and tangible value creation in our rapid-evolving industry.”

PLAyA B oWL s OpeNs 54 NeW sHOps aND acHieVes DOuBle-DiGit iNcrease iN cOMparaBle stOre sales iN 2023

Playa Bowls, the nation’s leading superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, announced today that 2023 marked a significant year of development success in the brand’s history, fueled by new openings, signed franchise commitments, product innovation and executive hires.

Brand Development

in 2023, the fast-growing brand opened 54 new shops and signed 110 franchise commitments, with 60 percent of the commitments signed by existing shop owners. t he brand also successfully entered eight new markets, including Washington D.c ., r aleigh, austin, and Orlando.

t he brand’s significant national expansion is complemented by a 7.2 percent transaction growth in 2023 leading to a double-digit increase in comparable store sales.

Leadership Team Investments

to support the accelerated growth of the brand and its operators, Playa b owls strategically expanded its leadership team in 2023 with the appointments of Dan harmon as chief Executive Officer, nicolle Dub ose as chief Marketing Officer, and Jayson t ipp as interim chief Development Officer.

Product Innovation and Partnerships to maintain the interest and excitement of its customers, Playa b owls continued to evolve and innovate its menu in 2023 with the launch of the Playa Pitaya and Playa Mango bases, and seasonal limitedtime menu offerings throughout the year. additionally, in 2023, Playa b owls continued and pursued partnerships with other leading brands, including chobani® and v ital Proteins®.

M Arco’s PIZZA® awards 86 franchises fueling strategic Development and e xpansion

Marco’s Pizza, one of the nation’s fastestgrowing pizza brands, closes out 2023 amid an impressive development year awarding 86 franchises and opening nearly 80 new stores.

t hese achievements have set the stage for considerable expansion in 2024 with

company leadership identifying more than 4,000 potential U. s . locations in addition to vast international opportunity that is catching the attention of operators and the investment sector looking to grow and diversify their portfolios.

n otable 2023 achievements include:

• Prioritization on product quality, innovation, and variety – including the launch of now permanent menu items s ausage Magnifico and Ultimate Magnifico, the addition of boneless wings, limited-time-offer h ot h oney Magnifico Pizza in collaboration with Mike’s h ot h oney®, and the launch of the Pizzoli™– a fully loaded handheld that is proving to be the strongest selling new item in recent brand history.

• Rollout of Marco’s Order Management system (MOMs), a proprietary 100% cloud-based technology platform

customized, owned, and operated by an affiliate of Marco’s, which provides flexibility to franchisees.

• Growing leadership, with many with decades of experience in the restaurant, food, and Qsr space, including the newest addition of Denise l auer as chief Marketing Officer.

“Marco’s continues to prove itself as one of the fastest growing and most innovative pizza brands in the country with no intention of slowing down,” said co- cEO & President, tony libardi.

Marco’s 2024 development strategy will center around multi-unit growth as leadership prioritizes franchisee relations and operational support with nearly half of its current franchise network comprised of multi-unit operators.

https://www.marcos.com/franchising/

The pOW er OF M enTO rship...

h ow v e Teran Franchisees Pay iT Forward

In the realm of franchising, the relationship between mentorship and success becomes particularly pronounced when veterans take the lead. Seasoned veterans, having conquered the challenges of entrepreneurship themselves, extend a guiding hand to fellow servicemen and servicewomen navigating the world of franchising.

Across the Propelled Brands network, which features over 1,300 locations globally and includes brands such as FASTSIGNS®, MY SALON Suite®, the recently acquired Camp Bow Wow®, and NerdsToGo®, a network of supportive veterans is available to both newer and established business owners to lean on for support. For many, this aspect of franchising makes the industry an appealing pathway to business ownership and provides an opportunity for franchisees to continue giving back to the veteran community.

Giving Back

Stan Gray, a retired U.S. Navy Reserve veteran, was initially attracted to joining the FASTSIGNS network due to the benefits the brand provides, which includes a 50% reduction on the franchise fee. Gray opened his first FASTSIGNS location in 2015 in Long Beach and became so successful that he added a second location just two years later in Torrance in 2017.

Since then, he has found opportunities to give back to the veteran community through his business and provide mentorship to other small business owners. One way in which he is able to pay his success forward is through working with the annual Armed Forces Day Parade in his area, the longest-running of such parades in the country. In support of the Veterans 5K, Gray’s FASTSIGNS creates banners promoting the parade every year and prints and installs banners featuring images of local veterans.

Gray’s commitment to the veteran community and giving back to others led him to receive multiple top franchisee honors. He was awarded the most prestigious award in the FASTSIGNS network, the FASTSIGNS Award, and was named Franchisee of the Year by the International Franchise Association in 2022. FASTSIGNS has similarly been consistently recognized as a top franchise opportunity for veterans.

“Working within the FASTSIGNS network is a lot like my

experience serving. From international corporate teams to each franchise, everyone is always on the same page, working toward the same mission,” said Gray. “I believe in the process. In the military, there are standard procedures that are essential to follow. When you buy into a process, you stay on the path. I’ve bought into the FASTSIGNS process and am committed to FASTSIGNS and will continue my path with them.”

creating opportunity

Jim Provo served in the U.S. Navy for 11 years. After opening a financial advisory business and then joining the Small Business Administration, Provo decided to open a MY SALON Suite franchise in 2014. Jim and his wife currently have three MY SALON Suite locations open across Delaware.

“One advantage of MY SALON Suite is that you typically don’t need any employees, except maybe a property manager,” Jim shared. “Whether looking for a source of retirement income or whether you’re just starting out after leaving the military, franchising, in general, is a good option for veterans. Franchisors value veterans because of the skills they bring to the table.”

MY SALON Suite is also known for its philanthropic contributions. The brand’s philanthropic program, the Suite Relief Fund™, has raised over $600,000 for St. Jude Children’s Research Hospital since the partnership’s inception in 2018. Provo takes this culture of giving back to heart by helping create opportunities for other veterans to own their own businesses.

Jim teaches a class at the Small Business Association called “Boots to Business,” where he talks to veterans about business ownership and shares the advantages of franchising. Through this program, he mentors other veterans through his experiences as a business owner with MY SALON Suite.

Finding community

After serving for 20 years in IT for the U.S. Air Force, Roger Turnbow officially joined the NerdsToGo network as an owner of a NerdsToGo franchise in San Antonio in 2021. Turnbow chose to open a franchise because of the network of other franchise owners that he felt confident he could lean on as mentors and resources, and NerdsToGo in particular was a natural fit given his IT background from his time serving.

NerdsToGo supplies veterans with the resources, training, support

and information required to start, build and maintain a successful business. The brand views veterans as ideal candidates for the skill set and team-oriented mindset they cultivate during their military experience.

“The military prepares you for this kind of transition in a civilian role,” said Turnbow. “For me, you have to be a good teammate and a good follower before being a great leader. I can be a great leader now because my service taught me what it means to be a good follower and how to play a role on a team.”

The Air Force brought Roger and his wife Michelle to San Antonio, and they decided “Military City” was the perfect place to open their business and connect with other veterans. Veterans are often eager to support veteran-owned businesses. This serves as a win-win scenario, allowing NerdsToGo to provide much needed IT services to other local veteran-owned small businesses, as well as providing NerdsToGo franchisees with an opportunity to tap into a customer base and network of other veterans.

Franchising Provides the Power to Give Back

Franchising is all about being in business for yourself but not by

yourself, a similar mindset as the military and just one reason why veterans make such valued franchisees for the Propelled Brands network. It’s not just a matter of getting franchisees to join the network, however, but more importantly providing them with the necessary resources to help them thrive.

Propelled Brands is an active member of the International Franchise Association’s veteran program, VetFran, which aims to create pathways for veterans to own their own businesses. Across the Propelled Brands portfolio, each brand offers incentives and discounts for veteran franchisees, such as a 50% reduction on the franchise fee to veterans and first responders on their first location, as well as ongoing training, support and a network of other veteran owners.

Successful veterans in turn become catalysts for positive change, paying forward their knowledge and experience to uplift others within the community. The cycle of mentorship is a testament to the shared values of independence, collaboration and success that define both the military and the world of franchising, ultimately creating an environment where veterans help each other achieve their entrepreneurial goals. v

sTraTegic Brand Par TnershiP s

Over the course of a long career in consumer brand marketing, I’ve seen first-hand the difference a strategic brand partnership can make. (I’m proud, for example, that Head & Shoulders is still the official shampoo of Major League Baseball and the NFL.)

Such partnerships can be a force multiplier: they engage new consumers with the brand, which in turn lead to sales, growth and a stronger bottom line.

Pun intended, the right partnership can be a home run – and in our case at Self Esteem Brands, alignment of purpose is essential. Let’s break down strategic partnerships from our franchising lens at Self Esteem Brands (SEB).

today’s Brand Partnerships start with Purpose

It’s always fun to dream big about partnerships for your brand: a celebrity, a sports team, a cause or community that we might think is a smart fit for our products

or services. Throw in influencer culture, and it’s noisy out there for partnerships to really break through. So the first question matters: How does this ultimately help a franchisee?

More than ever, brand partnerships need to make immediate sense to the customer – and in our case, the franchisee too. The evaluation of a potential partnership starts with purpose and fundamentals:

• It must add a real benefit to the customer experience, even if for a short period of time;

• It must be a clear value-add to the franchisee and simple for them to bring to life locally;

• It must do no harm to the brand or the franchisee; and

• It must have a positive financial (and social) impact.

When we say that it’s our purpose at SEB to improve the self-esteem of the world, we

mean it. We’re fortunate to be in a growth sector: health and wellness is rapidly growing post-pandemic, and the ideas of fitness are evolving to be less about weight scales and more about living a healthy life. More people than ever are seeking the services we offer through our franchise brands, whether fitness (Basecamp Fitness, The Bar Method and Anytime Fitness – the world’s largest fitness club brand), nutritional coaching via Stronger U, or Waxing the City’s personal care.

and more – in ways that best fits their individual goals and lifestyles.

Indeed, this all has made the fitness industry more competitive than ever before. And that’s good, because within that competition, valuable partnerships can be found.

They can walk into any of our 5,500 club locations around the world. They can access their plans and coaches via the AF App.

And now – if they have an Apple account –they can access thousands of new workouts and meditations, with everything from HIIT to yoga and more, through Fitness+. And even better? Their Anytime Fitness coach can build Fitness+ content into their personalized plan.

As for Fitness+ subscribers, joining Anytime Fitness adds access to our coaches and clubs worldwide to their own fitness journeys. This is an unmatched combination of digital and physical fitness, health and wellness content and services – and it’s all there for our franchisees to maximize for growth.

the Marketing-Franchisee Halo effect

In turn, our choices for brand partners must be strategic and intentional. They have to do more than just generate buzz; they need to make sense, add value to the member experience, and help our franchisees grow their local businesses.

check your own Backyard for Great Partners

Keeping a pulse on changes in your industry sector – how it’s evolving as consumer demands change – can help you more quickly identify potential partners that align with what your franchise brand offers.

In our case, fitness has morphed aggressively over the 15 years, thanks in large part to mobile and streaming technologies. There are literally endless options available to help consumers on their health and wellness journeys - mobile app content, group fitness, oneon-one coaching, personal training, endless gym and studio concepts, affordable at-home fitness equipment, outside activity

For Anytime Fitness, we recently teamed up with Apple Fitness+ — an awardwinning fitness and wellness service designed to be welcoming to all — to offer members an unmatched digital and in-person fitness experience. (Right there is shared purpose.)

Anytime Fitness memberships now include access to a free Apple Fitness+ subscription. Prospective members who try Anytime Fitness for free can get up to 3 months of Apple Fitness+ on us. And Apple Fitness+ subscribers who join Anytime Fitness and sign up for at least a 13-month membership get the first 30 days at no charge.

Make It easy for the Franchisee to Get on Board

This brand partnership is a force multiplier for our franchisees. Here’s how:

Every Anytime Fitness member gets a personalized plan designed by a coach, with access to training, nutrition and recovery support – anytime, anywhere.

When a brand partnership goes to market, franchisees gain amplified visibility. By strategically positioning Anytime Fitness with the world’s largest consumer tech brand, we’ve incentivized our franchisees to engage with a whole new set of potential club members. They’re part of something meaningful worldwide, something they can bring to life in their own communities – attracting new members and driving revenues along the way.

Depending on the partnership contract, awareness for the brands is built at a high level while local marketing assets will be tailored for individual club use. It’s important for franchisees to understand the full terms and conditions for the partnership, especially those that will affect what they can and cannot do locally with respect to the partner brand.

Increased brand recognition; strengthening your value proposition; shared resources and marketing support. Strategic brand partnerships can make your franchisees and their businesses more competitive in their local markets and significantly contribute to the success and longevity of the full franchise system. In the end, starting with purpose and how the customer and franchisee benefits from the partnership will make the choice a strong one – and ideally position your brand for its own future. v

From m iliTary s ervice T o r eal e s TaTe s uccess

Military veterans often emerge as standout candidates for franchise ownership due to their unique blend of discipline, leadership skills, and ability to thrive in structured systems.

Their time spent bravely serving our nation equips them with a strong work ethic, a knack for strategic planning, and the resilience to face challenges head-on—qualities that align perfectly with the demands of running a successful franchise business.

In the heart of Hampton Roads, Virginia, a region known for its significant military community, Daniel Nice, a former U.S. Army officer, is carving out a new legacy. After serving nine years – including six years of active duty and nine months in Afghanistan – Daniel transitioned from military service in November of 2021 to become a successful franchise owner with HomeVestors® of America, Inc., America’s leading real estate investing franchise.

Born and raised in Williamsburg, Virginia, Daniel’s choice to join the military was driven by a deep-seated desire to serve, influenced by his father’s

encouragement to pursue higher education. He attended the Virginia Military Institute (VMI), balancing his academic pursuits with training in the reserves before being commissioned as an officer in the medical service corps. His military career, marked by significant achievements and leadership roles, including a deployment with the 555th Forward Surgical Team to Afghanistan, taught him invaluable lessons in logistics, teamwork, and adaptability. After almost a decade of dedicated service, Daniel faced the daunting task of transitioning to civilian life. His final military station at Ft. Eustis, Virginia, brought him back to his roots and closer to his next venture. With a family history in construction and real estate, and an associate degree in construction management earned during his deployment, Daniel was drawn to the idea of building a business that combined his military discipline with his enthusiasm for real estate.

turning Passion Into a Promising Venture

Only 18 months before his military service ended, Daniel was introduced to HomeVestors. The franchise’s structured yet flexible model was a perfect fit for Daniel, who sought the freedom of self-

employment with the support of a proven system. He was particularly attracted to HomeVestors for its robust marketing support, training, and proprietary software, which allowed him to focus on growing his business without the burden of generating leads from scratch. He made the decision to invest with the HomeVestors brand during his final year of military service. Thanks to the parallels between the structured environment of the Army and the established business model of franchising, Daniel’s transition from military officer to business owner was seamless. To him, wearing a HomeVestors shirt is akin to donning his Army uniform—it puts him in the right mindset for success. The brand’s emphasis on sticking to a system mirrors the military’s operational protocols, which has helped Daniel quickly grow his business in less than four years.

Given the intense environment in which military service men and women work, Daniel learned how to keep a level head and calm demeanor. This has helped him greatly with running his business. Real estate is a competitive industry, deals can go sideways, renovations can hit setbacks, but Daniel prides himself on staying clear minded, which allows him to make the best decisions even in the most stressful times.

Building a Lasting Legacy

Today, Daniel runs his business in the vast Hampton Roads area, drawing on the rich legacy of his family’s involvement in real estate and construction. This venture is a collaborative effort with his father, a seasoned contractor, and is deeply influenced by the tenacious spirit of his grandfather, a real estate entrepreneur himself, now 92. This generational partnership has not only fortified their family bond but also enabled Daniel to transition his military leadership skills into a civilian role effectively. Leading a team that includes his father and his wife, who enhances the business with her real estate license, Daniel continues the family tradition of transforming homes and communities.

Daniel believes that HomeVestors offers an ideal opportunity for veterans transitioning to civilian life. The franchise’s structure, combined with the autonomy of running one’s own business, provides a familiar yet liberating opportunity for veterans to continue serving their communities in a new capacity. Daniel’s advice to fellow veterans is clear: embrace the structure and support of a franchise like HomeVestors to build a rewarding and successful second career.

Daniel Nice’s story is more than a tale of individual success; it’s a testament to the resilience, adaptability, and leadership that veterans bring to the business world. His shift from the battlefields of Afghanistan to the world of real estate investing highlights the potential for veterans to discover new purpose and success through franchise ownership.

When asked about his choice to become a franchise owner, Daniel only had positive things to say. “You can own your own business, make your own rules while following an established system in place. It is the best financial decision that I have ever made.”

As he continues to grow his HomeVestors franchise, his story serves as an inspiration to veterans and civilians alike, proving that with the right mindset and support, it’s possible to build a prosperous future on the foundation of service. v

From air Force oFFicer T o e nTre Preneur

Kyle O’Daniel’s journey of becoming a franchise owner with Skyhawks Sports Academy in his hometown of St. Louis, Missouri is a compelling account of military service, entrepreneurial spirit, and a desire to make a difference.

It’s a narrative that highlights how, with some persistence and creativity, seemingly unrelated experiences and talents can be combined into something new and more profound.

Military Life

Kyle was born and raised in St. Louis, and shortly after graduating from Saint Louis University in 2013, he joined the Air Force as a civil engineering officer in the Missouri Air National Guard. His eight years of service thus far have taken him around the world, from solving infrastructure projects in Europe to participating in construction management missions in Panama and Guatemala. This time in the Air Force has provided Kyle with the skills and perspective to continually pursue various entrepreneurship opportunities, but none of them seemed to “scratch the itch” of

service that he so valued in his Air Force career.

“Whether it was real estate investment or any number of start-up ideas I had pursued, they all seemed kind of empty,” said Kyle. “I always felt like I had found something unique in the Air Force, rewarding work that I enjoyed. I wanted to find that in my civilian life as well.”

Pursuing Purpose

One of those entrepreneurial endeavors was to create a multi-sport camp for children to try-out various sports before committing to or ruling out any specific sport. The plan was to pursue this as a

hobby, but then during his market research he came across Skyhawks Sports Academy. Skyhawks, which prides itself on the mission of teaching life skills through sports to children ages 2 to 14, presented a perfect blend of what he had been looking for, a service-oriented pursuit that he enjoyed.

“My wife and I both grew up playing various sports through high school, so the ‘Life Skills through Sports’ tagline immediately jumped out at us,” he admitted. “That combined with the foundation and support provided by the franchise model, made this opportunity “click” with us as an obvious way to make an impact in our community.”

This being a local business has meant a lot to Kyle.

“Knowing that I have the opportunity to help children in my hometown find a path of confidence, respect, and physical wellness is very exciting, but also a lot of pressure to not waste that opportunity!”

success Measured in Many Ways

Kyle’s venture has been met with overwhelming support. In the fall and winter, he ran classes for basketball, flag football, soccer and baseball then added

volleyball, cheerleading, as well as track and field. Spring and summer camps will be even busier as they anticipate as many as 500 eager participants based on feedback. However, the true measure of success for Kyle is seen in the personal growth and joy of the children that have come through his programs.

He fondly recalls a moment that encapsulates the rewarding nature of his work: a young boy, recognizing him outside of camp, ran up with a hug, simply beaming, “Hi Coach Kyle!” Interactions like that and the impact on kids is what counts to Kyle.

“Going into this, I thought about the benefits of our sports camps for the kids. It never occurred to me the takeaway I would have from this,” Kyle humbly adds. “I didn’t realize how rewarding coaching and mentoring these kids would be for me. As the father of two little girls-- 3 years old and I year old, I’ve leveraged my experience as a father to coach some 3-year-old classes. Both are making me better at the other one.”

His efforts have not only been about teaching sports; they’ve been transformative for the kids’ confidence

and social skills. He recounted another testament to the impact of his Skyhawks camps that came via an email from a grateful parent, whose daughter, previously indifferent to sports, blossomed with newfound confidence and social skills thanks to Skyhawks.

“Knowing we’re having a positive impact is incredibly satisfying,” Kyle remarks, his voice filled with pride and fulfillment.

Affecting change

Through Skyhawks, Kyle has found a conduit for his pursuit of gratifying entrepreneurship while giving back to his St. Louis community--inspired by his military experience. He’s teaching kids not just to play sports, but to embrace teamwork, leadership, and personal growth. His journey is a reminder that the most rewarding paths are often those that allow us to serve others. In the fields and courts where Skyhawks’ camps take place, Kyle O’Daniel is providing the platform that may help create a lifelong love of sports for kids in his hometown. v

From m iliTary T o m owing:

Jo HN gARRE t S o N ’S m oW -t I vAt I o NAl Jou RNEY

to BECom IN g A lAWN S Q uAD FRANCHISE oWNER

Veteran-owned small businesses are a significant and rapidly growing sector of America’s economy. According to Veteran Round Table, there are approximately 2.5 million veteran-owned businesses in the U.S. employing over 5.8 million people – and this number is expected to grow in 2024.

From discipline and patience to purpose and teamwork, veterans have a variety of skills and attributes making them well-suited for entrepreneurship. Whether they are starting a new career or going back to school, there are a plethora of opportunities for veterans to start their own businesses or join existing ones like franchises. Many veterans, like me, have found franchising to be a pathway to entrepreneurship and successful business ownership. Many of the skills I learned during my time in the military have benefited my portfolio and have shaped the business owner I am today.

It’s been a long journey from active military member to veteran franchise owner. Growing up, I knew the military was going to be my initial career path. There were two main reasons behind that decision. The first being I’ve always been a proud patriot. The idea of defending my country and its values resonated deeply with me. Our nation’s emphasis on freedom held a special place in my heart and I believed fighting for my country was the right thing to do. The second reason was my love of aviation. I’ve been fascinated with airplanes for as long as I can remember. I even started down the path of becoming a pilot by enrolling in Southern Illinois University’s aviation program. However, somewhere along the line, I realized I

could combine my passion for flying with my love for America by taking a military route instead – and that’s exactly what I did.

Then I was off – heading to bootcamp and diving into technical school immediately after. Initially, I spent three years in the Air Force as part of the National Guard. I preferred being part of the National Guard because its state directed rather than national, meaning I could keep my civilian life while still serving my country. To get the job I wanted, I signed up for delayed entry and was able to serve locally in Illinois. This meant committing to one weekend a month at the base and two-week deployments each summer. Juggling my military duties while having a full-time job wasn’t easy, but I was young and managed to find a balance that worked for me. My duties shifted after 9/11 when my home base was relocated, leading to my honorable discharge. From there, I moved into the Ready Reserve where I stayed for the next decade.

After my time in the military ended, I explored other career paths and decided to pursue business. Prior to becoming a multi-unit franchise owner, I started my own lawn maintenance company in 2009. Wanting to stay connected to the military and better my community, I continuously offered complimentary lawn care services as part of GreenCare For Troops, a needsbased program dedicated to taking the

burden off the families of active-duty deployed service members. Simultaneously, I started building my business portfolio which sparked my interest in franchising. In 2023 I decided to invest in The Cleaning Authority, a residential cleaning franchise within the Authority Brands home service franchise portfolio. I saw franchising as a smart business investment because I knew there were established systems in place I could utilize and learn from. Operating under a franchisor, I had access to training sessions, networking opportunities, marketing tactics, advanced equipment and technology, and so much more, which made launching my business much easier. After a successful year with The Cleaning Authority, I was interested in additional franchising opportunities within Authority Brands. I knew I’d have a solid team in place to support me and access to necessary resources to fuel my new company’s success. Then I heard of Authority Brands’ most recent acquisition – Lawn Squad. With 15 years of lawn care experience under my belt and familiarity with the Authority Brands system, I knew operating a Lawn Squad franchise would be a natural fit. I was also confident Lawn Squad’s brand awareness throughout the Midwest would prove appealing to future hires and clientele. I decided to sign on as one of the brand’s first business owners in late-2023 and have been converting my existing lawn care business ever since. I’m grateful to have retained 90% of my staff and look forward to getting my business up and running. I plan to open my first

location in Aurora, IL this March and a second in Nashville, TN in 2025.

The new year is a popular time to reconsider one’s professional future. This especially holds true for veterans looking to embark on new adventures. Luckily, there are resources available to assist in the transition from military to civilian life, including those in career development. For veterans who appreciate structure, like me, owning a franchise can be a perfect hybrid between working for an organization and starting a business from scratch. Not only do franchisors actively seek out veterans as potential business owners, but many offer special discounts or support programs like VetFran® Program to help create a solid business foundation. As International Franchise Association (IFA) members, my franchising concepts – The Cleaning Authority and now Lawn Squad – offer these incentives, as do many other concepts under the Authority Brands umbrella. Like the military, franchises are made up of different sectors all with one common goal. Regardless of the industry, veterans can carve out post-military careers that interest and empower them, all while serving their communities and relying on skillsets built during their time served.

After 13 years of dedicated military service, John Garretson leveraged his experience and embarked on a new mission as a franchise owner in the lawncare industry. He will operate Lawn Squad of Aurora, Illinois as of March 2024 and plans to open a second location in Nashville, TN in 2025. v

From s erving The coun Try T o s erving The communiT y:

C HAD Fulk

ERS o N ’S Jou RNEY

to FRANCHISE Su CCESS

from the heart of texas, air force veteran chad fulkerson continues to live a spirit of service through his business. fulkerson’s transition from military life to finding success in franchising captures the connection between serving the nation and serving others through entrepreneurship.

Born to serve the country

Growing up with a father in the United States Air Force, Fulkerson was no stranger to the military lifestyle. Just one year after the terrorist attacks on September 11, 2001, and at the age of 28,

Fulkerson felt a call to serve and contribute to the greater good.

After flight school in Pensacola, Florida, he was stationed in Abilene, Texas, where the Fulkersons eventually decided to make their forever home. His time in the USAF was marked by roles that demanded precision, dedication, and leadership — from a navigator officer and weapons officer trained on a B-1 bomber to instructing the next generation of service members. During his 10 years in the service, he was deployed twice to Diego Garcia to support Operation Enduring Freedom.

“It was an adventure every day, a responsibility to protect that I took very seriously,” said Fulkerson. “Every mission

reminded me of the importance of service, something that’s shaped all my life’s decisions.”

Journey Into Franchising

Post-service, Fulkerson was fueled by a new mission — the desire to own a business that aligned with his values. He had no idea where to start, but Fulkerson’s wife discovered Firehouse Subs during a year-long search involving various industries, franchised and non-franchised businesses.

Fulkerson was attracted to more than the brand’s flavorful sandwiches. He was intrigued by the brand’s success and family-owned nature. Since the brand was founded by two former firefighter brothers, the value system mirrored that of military principles such as integrity, service before self, and excellence. Fulkerson’s decision was influenced by the brand’s low closure rate, community focus, and the support offered to franchisees.

“The decision to join Firehouse Subs was more than business; it was about continuing to serve in a different capacity,” said Fulkerson. “Their commitment to helping first responders and the familyoriented atmosphere was exactly what I was looking for.”

Fulkerson opened his first restaurant in Abilene in 2014 and a second location in San Angelo, Texas, four years later. He is now working on his third restaurant on the north side of Abilene.

Leveraging Military skills for Business success

The skills honed by the Air Force — leadership, teamwork, and resilience

— were instrumental in Fulkerson’s franchising success. Adapting these skills to a business setting meant building a cohesive team and leading by example, much like he did in the military. Fulkerson admits that transitioning from coordinating aerial missions to managing a restaurant presents its own set of challenges, as his expertise was originally in weapons, not in hiring and business operations. His military background instilled confidence and a “can-do” attitude, which is crucial in navigating the challenges of franchise ownership. It’s advice from a senior instructor during basic training that Fulkerson said has stuck with him through both his military days and franchising career.

“The instructor told me to stay quiet and be a sponge. It didn’t register with me at first, but as time passed, I used the advice in both my military and entrepreneur journey,” said Fulkerson. “Whether that was in flight school or franchisee training, I soaked up every piece of knowledge that I could because who knew if I’d hear it again.”

Fulkerson’s Advice to Veterans

Fulkerson’s franchising success isn’t an isolated case, with 14% of franchisees in the United States being veterans, according to VetFran. Franchising offers a familiar structure for those accustomed to military life. The skills veterans acquire, such as leadership, dedication, and discipline, allow them to thrive in franchising.

Recognizing veterans’ skill sets, Firehouse Subs launched the First Responders Program. The unique program within the

Quick Service Restaurant industry offers $100,000 in cash to qualifying veterans and first responders for every Firehouse Subs restaurant that they open, easing the burden of the initial investment costs.

“We’re committed to supporting those who have served the country and those who protect us in our day-to-day lives as first responders,” said Kelly Crummer, Senior Director of Franchising for Firehouse Subs. “At the core of our brand is flavorful food, service, and public safety. We see the excellence that Chad and other veterans and first responders bring to our brand and can’t wait to add more franchisees like them and watch them flourish.”

Unlike many other incentive programs, this $100,000 is not broken up into future payments but is paid upfront to help with the restaurant buildout. Firehouse Subs wants to provide local heroes like Chad with the opportunity to build their own legacy in their communities and support their families.

“The incentive is a genuine effort by Firehouse Subs to give back to those who’ve given so much,” said Fulkerson. Fulkerson’s biggest piece of advice to fellow veterans is to utilize the wealth of available resources. For example, leverage the support from business development centers or use financial advice from the Small Business Association.

“Franchising with Firehouse Subs provided a roadmap to success, leveraging my military skills in a new, rewarding way,” said Fulkerson. “For veterans contemplating this path, the opportunities for growth, leadership, and community impact are vast.” v

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the a-Z directory onto your foCus, profiLe or ad!

to learn about the a-Z directory or any other products, please contact vikki Bradbury: vikki@cgbpublishing.com

Be A ns & Bre Ws co FFee H ouse

b eans & brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. b eans & brews—or “ b eans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

t he l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and v Ps. t hey carry on our best

B ody BA r PILAtes

Founded on the principles of strength, community, and balance, bODybar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. bODybar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, bODybar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

Bus I ness F I n A nce d e P ot

business Finance Depot specializes in packaging equipment leases and sba Express Working capital loans for start-up and existing businesses.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

cLAyton k endALL

clayton kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system.

Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

co M et cL e A ners

Fr A nc HI se Grou P, LLc

become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and l aundry services is here to help you help others. Our 60 years of brand history speaks

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the b eans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: k im Falk

Email: kfalk@beansandbrews.com

experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, bODybar presents an exciting opportunity for entrepreneurs in the fitness industry.

Joining the bODybar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

https://bodybarpilates.com/franchise

Our company also works with sba 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Website: www.businessfinancedepot.com

Email: paul@businessfinancedepot.com

Phone: (800) 788-3884

contact: Paul bosley

materials including uniforms, signage, branded merchandise and print collateral.

clayton kendal is the single source marketing solution for dozens of national franchises.

contact: Dan broudy, cEO

Email: dan@claytonkendall.com

Phone: 412-798-7120 (1-888-799-4757)

Website: claytonkendall.com

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information:

contact: Jack D. g odfrey Jr.

Phone: 888-461-3555

Email: franchising@cometcleaners.com

Website: cometfranchising.com

d ry BA r sH o P s Fr A nc HI s I n G

Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. life is too short not to do something you love!

Drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!

FA sts IG ns®

now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.

Our high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

#1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

Gener Ator s u Percenter

g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.

Honest A B e r oo FI n G

since 2007, honest abe roofing has been installing, repairing, and maintaining residential and commercial roofs. Within just 5 years of franchising, har has expanded into over twenty locations.

honest abe roofing has been awarded Entrepreneurs top 500 Franchises of 2022, and Qualified remodeler’s top 500 Franchises of 2023.

Founded in the small town of terre haute, indiana, kevin newton launched his small-town business and slowly gained customers from his friendly demeanor

I MAG e o ne usA

image One Usa is a commercial cleaning services business. t he image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. it is regularly recognized as a top franchise by third-party franchise and business publications, including cnbc.com, Entrepreneur. com and Franchise business review.

image One franchisees work for themselves in a unique relationship with the franchise company. image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. image One

in addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of Wellbiz brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, Wellbiz brands, inc has developed resources to help you every step of the way!

For more information please contact kelli schroeder at:

Ph: 303 663 0880

E: leads@Drybarshops.com

https://www.drybarshops.com/franchising/

Franchise Research Institute World Class Franchise 20112015

Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sba financing for approved franchise candidates

Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679

Email: mark.jameson@fastsigns.com

Or visit our Website: www.fastsigns.com

by becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

For more inforamtion:

contact: glenn leingang

Phone: 281-251-6100

Email: glenn@generatorsupercenter.com

Website: generatorfranchise.com

and skilled roofing craftsmanship. Within a few years, newton took initiative to grow his small business into something bigger, and better. Upon this new direction, his business took off, and honest abe roofing began growing into a large corporate roofing franchise, with its one-of-a-kind small-town feel. since opening, honest abe roofing has never stopped growing!

contact our v P of Franchise, brian k iefer, at brian@honestaberoofingfranchise.com to learn how you can become a leader in the roofing industry. https://www.honestaberoofing.com/

provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

image One has commercial cleaning franchise locations covering chicago, cincinnati, Dallas, Denver, Detroit, Fort Myers, nashville and Orlando. Franchise territories are available nationwide.

For information on the franchise, visit

http:// imageOneUsa .com

kI tset Asse MBLy s er VI ces u. s . LLc

since 2017, k itset a ssembly services has been the go-to for at-home and business premise assembly needs, spanning from sheds to beds. Originating in new Zealand and now expanding into the Usa , k itset offers a proven, cost-effective model supported by their innovative software, toolkit. t his software streamlines everything from appointments to invoicing, making franchise ownership a breeze.

Excited to bring their model stateside, k itset offers exclusive discounts to veterans and First responders

k u M on n ort H A M er I c A Inc.

high school math teacher toru kumon developed the kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, kumon created a series of math worksheets for his son to work on after school.

M Ay W e At H er BoXI n G + F I tness

after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.

Mayweather b oxing + Fitness studios have now become the gold standard in boxing group fitness.

Designed for greatness – With over 100 locations open or in development, Mayweather b oxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.

$22b industry – Fitness is back, and it’s stronger than ever

McM ILLA n PLLc

McMillan Pllc is an innovative law firm focusing on commercial real estate law, financial services, and business law.

Our attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

n erds toGo

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

interested in owning their own business. With k itset, franchisees enjoy low overhead and dedicated support, making it the ideal hands-on opportunity. Join k itset a ssembly services, the leading ready-toassemble franchise! if you prefer working with tools over paperwork, this franchise offers the perfect balance. benefit from high demand, diverse product offerings, and strong retail partnerships. With comprehensive training and ongoing support, you’ll build a successful business while saving marriages … one assembly at a time!

For more information, call 1-844-4kitsE t or email FranchiseUs@teamk itset.com

With daily practice, kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444

Website: kumonfranchise.com

before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented growth – With so much momentum behind the brand, Mayweather b oxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.

contact: r yan reeves

Email: ryan@mayweather.fit

Website: https://mayweatherfranchise.com/

specific needs of franchisees. Our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.

McMillan Pllc prides itself on providing legendary service at fair rates.

For more information contact shawn McMillan at: Phone: (980) 585-1260

Email: shawn@McMillanpllc.com

Website: https://mcmillanpllc.com/

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

n e X t He ALt H

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD t herapy, iv t herapy, cryotherapy, infrared t herapy, hyperbaric Oxygen

o HM F I tness

OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

t herapy, hormone Optimization, Ozone t herapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact vanessa kekina at: Phone: 310-295-2075

Email: marketing@next-health.com

Website: www.next-health.com

t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: Doug Payne

Phone: (480) 582-2900

Email: franchisees@ohmfitness.com

Website: www.ohmfitness.com

r e M edy sPA & sALon s u I tes

remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta.

amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com

syner G y Ho M e cA re

synErgy home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, synErgy home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com synErgyhome careFranchise.com

tH e e ntre Preneur’s s ource

Established in 1984, t he Entrepreneur’s source® is north america’s leading career Ownership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, lifestyle, Wealth and Equity goals.

t he Entrepreneur’s source® has grown

tH e GoddA rd s c H oo L

g oddard systems, llc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.

t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.

children learn best through experience. For 35 years, t he g oddard school has employed

u n I ted d e Fense tAct I c AL

Founded in 2019 and franchising since 2023, United Defense tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals.

Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense tactical as a way to bridge that gap. Members at United Defense tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

W e LLBIZ B r A nds I nc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing l ash studio®, Drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

X P onent IAL

Xponential is the largest global franchisor of health and wellness brands.

t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga. in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.

t he Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about t he Entrepreneur’s source, please visit entrepreneurssource.com.

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c

to learn more about t he g oddard school, please visit g oddardschool.com.

For more information about

t he g oddard school franchise system, visit g oddardschoolFranchise.com.

courses range from beginner through police or military level experience. Our reality based t hreat training concept is a cutting-edge approach to training individuals in real-world threat scenarios.

Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact ken lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/

offer exceptional, service-based experiences through recurring revenue models.

Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.

Xponential’s portfolio of brands includes club Pilates, cycleb ar, stretchl ab, row house, akt yogasix, Pure b arre, striDE Fitness, rumble b oxing, bF t, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: Phone: 949 346 3000

Email: salesinfo@xponential.com

Website: www.xponential.com/franchising