Franchising Magazine USA April 2024

on the CoV e R aracely melendez demonstrating the significant role women play in shaping the franchising landscape

special feature multi-unit franchising announcements from the industry whats new!

11 truths for leadership success winning awards boosts your franchise reputation thinking about franchise ownership?

four factors to consider...

VoLUMe 12, ISSUe 4, 2024

on the cover:

a racEly M El End EZ - Expr E ss EM ploy MEnt pro FE ssionals

pR e SI dent: colin Bradbury. colin@cgbpublishing.com

pU b LIS he R : Vikki Bradbury. vikki@cgbpublishing.com

ed I to RI a L depa R t M ent: editor@cgbpublishing.com

adV e R t ISI ng: vikki@cgbpublishing.com annie@cgbpublishing.com.au

e d I to RI a L tea M : Michelle Quinn rob swystun

pR od UC t I on: usaproduction@cgbpublishing.com

deSIgn: Michelle Quinn. michelle@cgbpublishing.com

Cgb pUbLIShIng canadian o ffice: sidney B.c canada

o n the Front Cover this issue we have e xpress e mployment professionals and meet aracely Melendez who is demonstrating the significant role women play in shaping the franchising landscape. b orn and raised in the culturally diverse city of e l paso, texas, Melendez was immersed in a community that instilled in her the values of hard work, perseverance, and social responsibility from a young age. You can read more about this on page 10.

We have a range of experts in this issue, new and regular. o ur regular contributor g eorge Knauf discusses purchasing Franchisor c ash Flow, t he rd. Blake Martin a sk’s t hinking about Franchise o wnership? h ere are Four Factors to consider, d rew chalfant h elps us to understand promoting Financial stability through Franchise o wnership, and lucas Frey explains the 11 truths for leadership success. a sample of some great advice this issue.

U.S. o ffice: 800 5th ave, #101 seattle, Wa 98104-3102 www.franchisingmagazineusa.com

o ur main feature is Multi-Unit Franchising and our regular feature expert chris conner d iscusses h ow to Franchise your Business to Multi-unit Franchise o wners, plus we have Evan hackel on h ow to g row your Franchise through Multi-Unit o wnership, cindy sheller with t hree Keys to Multi-Unit Franchising success and Bill Mcpherson guides us through common Mistakes to avoid When Expanding. you will also find more news in the supplement along with our usual Franchisors offering insights into their Franchise. a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z d irectory at the back of the magazine or visit the website to find more exciting franchises and advice.

happy r eading.

Vikki Bradbury | Publisher Franchising Magazine USA

april 2024 contents

Cover Story

10 Express Employment Services: aracely Melendez - demonstrating the significate role Women play in shaping the Franchising landscape

In every issue

6 Whats New!

Announcements from the Industry

27 Special Feature Supplement Multi-Unit Franchising

63 A-Z Franchise & Services Directory

Women In Franchising

54 Sherri Kopplekam | Advantaclean: Breaking Boundaries: Female Entrepreneur shattering glass ceilings in Franchising

Have Your Say

22 Radiant Waxing: Manscaping Boom helps shed intimidation for Male Waxing services

52 Princeton Equity Group: how to spot the right Franchise opportunity

Franchisee In Action

14 Altitude Trampoline Park: stepping Up to the plate: grady hinchman’s Journey from Baseball to Business success

50 Authority Brands: how these Franchise owners turned their pass ions into thriving Businesses

Expert Advice

12 Blake Martin: thinking about Franchise ownership? here are Four Factors to consider

16 Heather Ripley: Winning awards Boosts your Franchise reputation

20 George Knauf: purchasing Franchisor cash Flow, the rd

24 Drew Chalfant: promoting Financial stability through Franchise ownership, Marketing it as an Expanding asset class

48 Lucas Frey: 11 truths for leadership success

Franchisor In Depth

18 City Cave: city cave sets Up U.s hQ in Fort Worth, announces Franchise opportunities & discovery days

56 Good Cents:

Founder’s dream Began with a lemonade stand 35 years ago

Snapshot

58 Synergy Homecare: synergy home care inked 62 new territories in 2023

60 Propelled Brands: propelled Brands cEo catherine Monson inducted into iFa hall of Fame

Hand & s tone appoints chris laws as New chief financial Officer

Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today that Chris Laws has joined its executive team as Chief Financial Officer.

With a robust background in finance and operations across various industries, l aws brings invaluable expertise to the hand & stone leadership team. in his new role, l aws will manage all aspects of financial planning, including analyzing the brand’s operating model and ensuring the team remains focused on providing a compelling investment and return for its franchise owners.

“ i ’m thrilled to welcome chris to hand &

stone as our new chief Financial o fficer,” said John teza, cEo of hand & stone. “chris’ diverse background in finance and operational roles will provide valuable insights as we continue to expand and innovate in our industry. i am confident that he will leverage his experience to quickly align with and assess the hand & stone operating model to drive continued financial growth and improved profitability for our brand. We’re excited to bring chris on board to take the helm of our financial operations.”

l aws brings a wealth of experience to hand & stone with a professional background that spans healthcare,

9Round KicK boxing expands reach with acquisition of iloveKickboxing

9Round Kickboxing Fitness, the world’s largest kickboxing franchise, is thrilled to announce its recent acquisition of iLoveKickboxing (ILKB), a prominent kickboxing fitness franchise. This strategic move positions 9Round as the sole proprietor of all 56 ILKB franchise locations across the United States and Canada.

cEo shannon hudson, visionary leader of 9 r ound Kickboxing, saw the acquisition as an opportunity to leverage his love for

kickboxing and fitness franchise expertise and extend the reach of this beloved sport to a broader audience. t he decision aligns with 9 r ound’s commitment to making kickboxing easily accessible and empowering individuals on their fitness journeys.

t he acquisition allows 9 r ound to preserve the distinct identity of iloveKickboxing, leaving its branding and unique offerings intact. While 9 r ound provides individualdriven workouts with 24/7 access, allowing

technology, consumer services, distribution, logistics, and real estate.

“ i ’m extremely excited to be joining hand & stone and look forward to contributing to its continued success. it’s an honor to join the exceptionally talented leadership team and i ’m eager to dive in and assist in driving further growth.”

www.handandstonefranchise.com

members to go on their schedule, ilKB caters to those seeking a scheduled group class atmosphere.

“We believe in the power of kickboxing to transform lives, and this acquisition allows us to share that passion with even more people,” says cEo shannon hudson. “o ur future goal is to surpass the 100-location milestone, expanding the reach of ilKB. right now, we are committed to supporting our existing franchise owners and, in due course, will offer new opportunities for entrepreneurs to join our thriving community.”

Former ilKB cEo dan c astellini expresses confidence in the brand’s future success under the new ownership, stating, “We’re confident ilKB will continue to grow and flourish under this new ownership agreement.

a s 9 r ound takes this significant step forward, it reiterates its commitment to fostering a community of fitness enthusiasts and empowering individuals to achieve their health and wellness goals through the love of kickboxing.

M R g atti’s projects Major Growth ahead in 55th anniversary Year following record-Breaking 2023

Mr Gatti’s Pizza, the beloved pizza restaurant chain with a rich nostalgic history, concluded 2023 reaching new milestones by awarding 18 franchise agreements, significantly expanding its presence with more than 140 locations either open or under development.

t hese franchise development victories, coupled with the 6% increase in same-

store sales and an 8% rise in system-wide sales in 2023, have the brand at the top of its game, as it celebrates its 55th anniversary in 2024.

“We’ve not only expanded our footprint but fortified our brand presence in the competitive restaurant industry,” said Jim phillips, cEo at Mr g atti’s pizza. “We’re certainly on track to continue at this pace

and have our sights set on opening at least 60 more new locations between now and the end of 2026.”

t he Mr g atti’s growth experienced in 2023 included expansion into key markets across the country including o pelika and dadeville, alabama; Fort Worth, texas; o klahoma city, o klahoma; Waco, texas; and louisville, Kentucky. simultaneously, the existing network showed strength as 14 franchise owners celebrated more than 30 years with the brand, and the company achieved a 100% franchise renewal rate.

Following the highs of 2023, Mr g atti’s recently welcomed the new year with an announcement of a new convenience store franchise model suited for spaces ranging from 800 to 1,500 square feet, making it ideal for convenience stores and travel centers and paving the way for new growth opportunities.

Mr g atti’s pizza is actively seeking fresh franchise partners to expand its footprint, with a focus on underserved markets throughout texas, tennessee and the s outheastern region.

gattispizzafranchise.com

Fo R d’s gaR age shifts into High Gear in 2024 announcing seven New locations and expansion to New Markets

Ford’s Garage, the home of timeless American comfort food served with a hearty side of nostalgia, is firing on all cylinders this year. The brand has announced plans to open seven new restaurants and is eyeing several new markets for future growth opportunities.

t he company plans to open seven new franchised locations including in o rlando, panama city Beach and Viera, Florida; liberty, o hio; smith haven, n ew york; r ichmond, Virginia; and avon, indiana. corporate-owned restaurant plans are also underway in the dallas/Fort Worth, texas market. additionally, Ford’s g arage has identified market growth potential in several states: illinois, Kentucky, n ew york, n orth c arolina, o hio, pennsylvania, s outh c arolina, tennessee, texas and Virginia.

“We look forward to welcoming new franchisees to the Ford’s g arage family as we have a very busy and exciting

year ahead of us,” said dave r agosa, Vice president of Franchising and d evelopment at Ford’s g arage. “By expanding our reach into key markets, we’ll be introducing more and more people to the unique Ford’s g arage dining experience.”

Ford’s g arage is the only restaurant brand exclusively licensed to use Ford Motor

company branding and memorabilia to evoke the look and feel of a 1920s service station. t he décor includes vintage vehicles, fixtures and gas pumps. s ervers wear mechanic shirts, blue shop towels are used as napkins, and bathroom sinks are made from tires and fuel pump nozzles.

www.fordsgarageusa.com

Mosquito s quad

introduces four

New

pest

control packages e xpertly tailored to region-specific pest issues

Mosquito Squad announced a line of four new Pest Packages that cater to the individual needs of homeowners plagued by pest infestations. To deliver effective pest control services within its local territories, Mosquito Squad has tailored each package to help protect against the pests prevalent in those specific markets.

Each package is designed to provide proactive protection and prescriptive treatments. t he four new Mosquito s quad pest packages include:

• Squad Home Shield – d esigned to address a wide variety of common outdoor household pests throughout the seasons, including ants, spiders, and roaches.

• Squad Fly Control – a specialized solution designed to help keep outdoor living spaces free from bothersome and diseasetransmitting flies and gnats.

• Squad Invader Guard – t his treatment effectively manages invasive and home-invading pests like spotted lanternflies and stinkbugs.

• Squad Yard Defender – o ffering continuous protection against a range of common pests, including ticks, fleas, and moundbuilding ants.

“ t he health and safety of homeowners is our top priority at Mosquito s quad, and we’re committed to educating them on the importance of proactive and prescriptive pest control,” said d r. Kurt Vandock, phd, Vice president of strategic g rowth for Mosquito s quad.

in addition to pest packages, Mosquito s quad continues to offer homeowners year-round mosquito and tick protection through its Mosquito control Barrier protection system, helping keep these pests at bay for up to three weeks after application.

Mosquito s quad pest packages are rolling out to select franchise locations this spring. available packages will vary by location.

For more information, visit https://www.mosquitosquad.com/.

c abinet iq Joins franchise fastlane

Franchise FastLane, the industry’s No. 1 franchise sales organization, is proud to announce the addition of Cabinet IQ to their portfolio of 25+ high-performance brands.

Founded in 2017, this family owned business was created to revolutionize the kitchen and bath remodeling experience in an annual home improvement marketplace valued at approximately $450 billion. specializing in the design and installation of cabinets and countertops, c abinet i Q features 3d blueprint modeling

and professional turnkey customer service.

d ue to the company’s remarkable growth and five-star reputation for quality work, the brand made the decision to franchise their concept in 2022.

“c abinet i Q’s business model, value proposition, and key differentiators literally check every box when it comes to what we look for in an emerging franchise brand,” stated c arey gille, cEo of Franchise Fastl ane. “We’re extremely excited to welcome this up-and-coming kitchen and bath remodeling concept to our portfolio of brands known for providing both high value and potential for franchisees.”

c abinet i Q is the brainchild of Michael hartel, who founded the company to address the outdated processes for updating kitchens and baths – an industry badly in need of remodeling its own

business model. t he central texas-based company quickly established a reputation for streamlining the installation process while achieving rave reviews along the way. after being named as one of the austin Business Journal’s “Fastest g rowing companies,” in 2021, hartel determined the time had come to franchise the concept nationwide, and developed a ground floor business opportunity that features a low barrier to entry, comprehensive training, and close-knit, ongoing support.

“ i ’m absolutely thrilled to partner with the Franchise Fastl ane team,” stated hartel. “ t heir reputation as the n o. 1 franchise sales organization precedes them.

www.franchisefastlane.com

sK yRun Vacation Rentals Named One of North america’s fastest-Growing franchises

SkyRun Vacation Rentals, a premier property management franchise in the vacation rental marketplace, proudly adorned the list of this year’s Fastest-Growing Franchises, as ranked by Entrepreneur magazine annually. The listing comes not long after the SkyRun team made public their record year of franchise growth and development in 2023.

a s the Entrepreneur team shares, growth is what franchising is all about, and the Fastest- g rowing Franchises list identifies the

franchise brands with the greatest unit growth in n orth america over the last year, based on the data those brands submitted for the most recent Franchise 500®.

“More travelers than ever have begun utilizing vacation rentals for both personal and professional means, especially in the post- coV id era,” said lukas Krause, cEo of sky run Vacation r entals. “a s a result, this industry has become appealing to savvy entrepreneurs looking to get in on the ground floor of a growing industry with an award-winning, turnkey service provider like sky run.”

d uring this time of expansion and growth, sky run is investing in new marketing strategies and technology to help franchisees and homeowners navigate the nuances of the industry with ease. t hese investments will help sky run franchisees to launch and grow successful short term rental management businesses faster than if they were to do so on their own.

“o ur intent is to remain a trustworthy, reliable provider of worldclass vacation rental management solutions,” Krause shared. “By doing so, we’ll continue to grow, gain recognition, and more importantly, power the dreams of our franchisees, homeowners, and travelers alike, along the way.”

To learn more about SkyRun Vacation Rentals and its franchise opportunities, visit www.skyrun.com/franchising

Pu R e baRR e®, an Xponential fitness brand offering the most effective full-body barre workout

Recently brought back its most popular challenge of the year, Barre Stronger. From March 1st through 31st, Pure Barre inspires members and new clients to take 20 classes in 31 days. Returning for the fifth consecutive year, tens of thousands of members join the month-long Barre Stronger Challenge in the Pure Barre App or at a participating studio beginning March 1st.

t he Barre stronger challenge is designed so members and new clients can experience the benefits of a consistent, well-rounded barre practice, including the newest class format, pure Barre d efine™, to enhance muscular definition and develop strength and power heading into the spring. t he annual challenge ranks among pure Barre’s most popular with over 28,000 members participating last year.

“Joining the Barre stronger challenge encourages our members to build new strength, flexibility and community through utilizing our four class formats throughout the challenge month,” said cheri tennill, chief Marketing o fficer of pure Barre. “ it’s our most physically demanding challenge of the year, so our committed teachers and the supportive pure Barre community help motivate

challengers to complete the challenge with a strong sense of empowerment and resilience.”

o ffering an effective full-body workout focused on low-impact, high-intensity movements that improve strength and flexibility for every body, pure Barre has quickly become one of the largest franchised fitness brands in the world. Founded in 2001, the company has opened more than 600 studios and is still actively growing.

aR aCe LY

Me Lendez:

demonstrating the significant role women play in shaping the franchising landscape

The franchising world is enriched by the unique contributions of female entrepreneurs whose journeys often reflect resilience and determination. Aracely Melendez, an Express Employment Professionals franchise owner, exemplifies these qualities, demonstrating the significant role women play in shaping the franchising landscape.

Born and raised in the culturally diverse city of El Paso, Texas, Melendez was immersed in a community that instilled in her the values of hard work, perseverance, and social responsibility from a young age. Melendez received her Master’s in Business Administration from the University of Phoenix with the hopes of one day owning a business. She then began an entry-level career in higher education with her university, eventually working her way up as the Director of Project Management Office. Melendez spent 16 years at the University of Phoenix before later transitioning into another corporate role as a Program Manager for the Housing Authority of the City of El Paso. Her nine-year experience as a Project Manager taught Melendez about leadership, risk management, team management, and identifying key performance indicators which she’d later found very valuable as a franchisee.

Melendez was introduced to Express through a long-time colleague and friend. The thought of purchasing a business was terrifying as a single mother of two teens in high school. After thoroughly researching the business and franchising opportunity, she decided to attend a Discovery Day with Express to meet the leadership team and get a better understanding of what life would be like as an Express franchisee. Melendez decided to make a life changing decision by taking all that she had saved and give herself the opportunity to own a business and fulfill her dream. She found the team had a very positive culture reminiscent of

her previous ventures in higher education, and she felt confident her knowledge and skillset would align perfectly with the brand. Following Discovery Day, Melendez became eager to pursue her passion to help her community but this time, by helping them find work, and she knew becoming an Express franchisee was the right move for her.

She acquired her Express location in her home city in April 2020, and has since become one of the company’s topperforming franchisees. While Melendez has faced a variety of setbacks, including launching her business right at the start of the pandemic, she did not let anything hold her back and instead using every incident as an opportunity to become a better business leader than before.

Starting the business during a pandemic could have ended in disaster; phones were not ringing, clients were not hiring, job seekers were experiencing city lockdowns. However, the calm of the storm allowed her to understand the industry and start executing a plan for her clients and their future staffing needs. Not to mention, she had the support of her franchisor to assist in navigating these challenges. Despite the difficulties of the market, Melendez still achieved tremendous success in her first year and has only increased her momentum ever since.

Melendez was specifically intrigued by Express because it provided her the ability

to operate her own local business while still having the support from a large and healthy international headquarters. The franchisor support was immensely critical for her success to know that the legal and risk team were providing up to date support to navigate thru the pandemic without interruption of the business operations. She was confident in the team of experts working behind the scenes to support her and the other Express franchisees so they had the resources necessary to succeed. Additionally, Melendez was eager to play an important role in her community by helping people who were struggling to find work because of the pandemic.

“Launching my first business in April 2020 was intimidating. I didn’t know what to expect, but fortunately, I was pleasantly surprised. Despite the pandemic, I was still able to help so many in my community find jobs which was such an incredible feeling. Since then, I’ve substantially grown my business and I’m lucky to be able to help people every day find new opportunities,” said Melendez.

Living alongside the U.S.-Mexico border, Melendez’s role as a staffer is a crucial piece of El Paso’s employment landscape. El Paso has an ever-growing population of families immigrating to the area, and Melendez is passionate about giving back to her community by helping her clients find qualified employees and assisting job seekers in their process to find meaningful

employment. Melendez is dedicated to partnering with local organizations that aid her Express office to connect with more community members and gain important insights into the challenges and opportunities El Paso residents face on a daily basis.

As she continues her career as an Express franchisee, Melendez is looking forward to expanding her footprint with hopes to open a second location in the years to come. Melendez is grateful for the opportunity Express has provided her as a business owner and the support she has received from the franchisor as she continues to grow. However, what Melendez has enjoyed most about being an entrepreneur is working alongside her incredible team and helping them to develop and succeed within their career. Melendez and her team continue to share the passion to help job seekers find a work home. “Each job seeker is not just a person walking in the office, that person is someone’s mother, father, child, aunt, uncle, grandparent and because of that culture and environment we continue to find success daily,” said Melendez.

“Owning a business as a minority woman has its challenges, but I’m very grateful for all of the support I’ve received along the way,” said Melendez. “In my role, it’s very important for me to be able to make a difference in any way I can. Whether it’s helping my community, growing my team, or even just being an inspiration for other aspiring female leaders, it’s crucial for me to make a positive impact.”

Aracely Melendez’s road from higher education to franchising stands as a testament to the power of perseverance and passion. Through her endeavors with Express, she has not only been able to fulfill her entrepreneurial aspirations but has also made a profound and meaningful impact on the lives of individuals within her community. As she continues to navigate the ever-evolving landscape of franchising, Melendez stands as a beacon of inspiration to aspiring female entrepreneurs, demonstrating that with dedication and hard work, anything is possible. v

t hinking a bout f ranchise ownership? h ere are four factors to consider…

As we settle into 2024, there’s still plenty of reason to be optimistic about an entrepreneurial future this year – starting with an economy that’s maintaining a robust rate of growth and performance.

We’re witnessing historically low unemployment and wages that continue to rise. Inflation, seemingly out of control just a year ago, has contracted significantly and consumer confidence reached a twoyear high just as 2024 began. Launching a business during a healthy economy is obviously the preferred route, but here are four key factors to consider if you’re thinking about franchise ownership in 2024.

1interest Rates

It’s expected that interest rates will continue to stabilize even more than last year. And when that occurs, we should see a whole lot more money coming off of the sidelines, so to speak. In addition to banks and other lending institutions loosening up the purse strings, this capital spending should extend to the investor class. As for the franchising industry, we’re somewhere north of 800,000 established

Blake Martin owns FranNet of The Heartland, a franchise brokerage, sales, and consulting firm that provides coaching and consultation for entrepreneurs and small business owners. He’s a Certified Franchise Executive (CFE) and a graduate of the University of Michigan’s Psychology Program. During his two decades in the franchising industry, Blake has provided practical advice in building franchise systems from the ground up, while helping hundreds of entrepreneurial clients become small business owners.

he can be reached at bmartin@frannet.com.

units across the U.S. and, depending on activity in 2024, it’s possible that the industry may finally cross the one million mark – quite an achievement. Overall, it’s expected that the lending environment will open up and create a lot more opportunity for small business ownership and entrepreneurial ventures.

For the franchising industry, interest rates remain a primary area of concern because Small Business Administration-backed (SBA) loan programs are utilized to fund countless franchise opportunities in times of lower interest rates. For more than a decade, through the first quarter of 2023, interest rates were hovering at rock bottom

levels, but it will be extremely difficult for new loan applicants to get those near-zero rates anymore. Much will depend on the Fed’s decision to cut interest rates in the coming months – something to keep a close eye on. And for these reasons, it is incumbent upon those looking to start a franchise to also consider some of the more traditional funding sources that didn’t get the same recognition when SBA loans were available at those record low interest rates. These include home equity lines of credit (HELOC), home/real estate refinance, securities-backed portfolio lines of credit, non-bank originated personal loans (that do not require collateralization of a major asset such as your home), and tax-free/ penalty-free rollovers of qualified 401k and IRA funds.

2Franchise industries that show the Most Promise

It’s expected that industries with safe, resilient, and recession-resistant business models will continue to flourish in 2024. This includes franchise opportunities in categories such as health and wellness, education, restoration and remediation, and staffing. Another standout performer that should continue robust growth is the home improvement industry. This business category took off during the early days of the pandemic (thanks to plenty of unspent capital and nothing better to do) and has yet to slow down. Interestingly enough, one of the key factors boosting growth in home improvement is the technology that brands are pouring into their field operations. Even franchisees with zero home improvement or sales experience can succeed, thanks to the development of proprietary apps and tablet-based software platforms that handle every aspect of appointment setting, sales, and customer service. Because the training offered to new franchisees is so thorough, it allows many of these new owners to work on the business – as opposed to in it.

3What Factor Will the 2024 Presidential election Play?

If what we’re expecting with the next presidential election does come to pass, it may cause a lot of first-time business owners to proceed with extra caution. The uncertainty factor has a way of penalizing progress, so many entrepreneurs may choose to delay their plans until Q4 –once everything is (hopefully) settled. That being said, experience tells us that there’s really never a perfect time to take the proverbial leap of faith into business ownership. In general, people are more than capable of putting their entrepreneurial plans on hold indefinitely, always waiting for just the right moment to proceed. But a word of caution – if you sit around waiting for that perfect moment of inspiration to launch a business of your own, it might not ever arrive.

4 commercial Real e state –a generational tale

It will be interesting to watch the commercial real estate space, because so

many franchise opportunities and small businesses rely on establishing a brick-andmortar storefront in high traffic areas. But these days, the current commercial real estate market is functioning like a Tale of Two Cities. In your larger commercial real estate markets like Chicago and Portland, where crime rates have risen in recent years, there’s a lot of vacancies –especially for retail and office space. But when you move down the ladder a bit to mid-sized areas like Omaha, Des Moines, and Lincoln, there’s simply not as much vacancy. This may drive additional interest in franchises that are home or mobilebased, most of which come in at a lower initial investment level. This is in contrast to those with a more traditional franchise investment mindset who perceive value and safety in brick-and-mortar businesses. Moreover, that traditional thinking means setting up shop on Main Street USA. Interestingly enough, the younger generation - such as Millennials – often believe the opposite. Thanks to a desire to avoid being tied to a physical plant and associated fixed lease payment, along with the reality of higher interest rates and other financial barriers to entry, this new breed of entrepreneurs are more likely to stick with franchise opportunities that are either home or mobile-based.

Overall, what keeps a good deal of wouldbe franchise owners on the sidelines is the antiquated way they still view their careers - especially if they didn’t grow up around entrepreneurs. They’ve been conditioned from a young age that what work means is working for someone else. They simply have to get and maintain a good-paying job, for stability’s sake. There may still be plenty of pent up demand to go out, plant your flag, and open a business of your own. But the truth is that most of the would-be entrepreneurs who fail to pull the trigger and act on their dreams are almost always their own worst enemy. If you truly want to explore an entrepreneurial future with more freedom and flexibility, it still takes both decisiveness and a firm commitment to accept the risk that comes with franchise ownership. v

Former professional baseball player, Grady Hinchman, knows a thing or two about taking risks and hitting home runs.

After dedicating three seasons to pursuing his dream in the minor league with the New York Mets, Hinchman found himself at a crossroads when his contract came to an end. However, as any athlete knows, setbacks are just part of the game, and true champions find new ways to excel.

Born and raised in Pendleton, Indiana,

Stepping Up to the plate: Gr ADy hI nch MA n’s Journey fro M B A se BAll to Bus I ness success

Hinchman’s love for baseball was evident from an early age. He possessed a strong talent for the game, honing his skills on dusty diamonds and makeshift fields throughout his childhood. It was clear to everyone who watched him play that Hinchman had something special – a fiery determination and a competitive spirit that set him apart from his peers. Later in his career, his resilience and determination would help him to become one of Altitude Trampoline Park’s most successful franchisees.

After graduating from high school, Hinchman earned a scholarship to Western Kentucky University where he continued a successful baseball career. His impressive performance caught the attention of scouts and, following his senior year, he signed a free-agent deal with the New York Mets organization.

grady Hinchman’s baseball Journey

For Hinchman, signing with the Mets was a dream come true. It was the culmination

of years of hard work and dedication, a testament to his unwavering belief in himself and his abilities.

Over the next three seasons, Hinchman poured everything he had into his baseball career, pushing himself to the limit in pursuit of his goal. However, after three seasons, his career with the Mets had come to a close.

For many athletes, the end of their career would be a devastating blow, but for Hinchman, it was a turning point. This provided him an opportunity to take a new path full of unique challenges and exciting opportunities.

“Having to say goodbye to my baseball career was an emotional time in my life. I was devastated to be letting go of a sport that I loved so much, and I was scared not knowing what would be next for me. But at the same time, it was so exciting to know that there were endless opportunities out there, and overall I’m grateful for how things turned out,” said Hinchman.

stepping into the Franchising World

Following his baseball career, Hinchman noticed an opportunity at a Planet Fitness gym in Florida looking for someone to provide fitness training for members. He pursued this opportunity as an associate, and quickly rose through the ranks, eventually becoming a manager and then a Director of Operations for several locations. He worked alongside one of the brand’s franchisees, helping them grow their footprint and soon, Hinchman was helping to develop the Tampa market, growing the region to nine locations. It was during his time at Planet Fitness that he gained valuable insight into the inner workings of franchising, from operations and financing to brand standards and communication with the corporate office. His entrepreneurial journey took an exciting turn when he met Andre Carollo, owner of a successful marketing agency in Tampa. Together, they embarked on a journey to find the perfect franchise brand to invest in. After considering numerous options, they ultimately chose Altitude Trampoline Park, drawn to its potential for growth and the rising demand for family entertainment experiences.

Despite opening their first location in 2019 amid the challenges of the COVID-19 pandemic, Hinchman and Carollo achieved remarkable success. One factor that is most appealing to Hinchman and Carollo about Altitude is that the brand offers multiple

sources of revenue. Altitude’s membership program has proven to be very successful for the brand, allowing a steady revenue stream and boasting thousands of members at each park. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. In addition, the brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games, and more.

What’s next for grady Hinchman

Today, Hinchman and Carollo own and operate Altitude locations in Bradenton, Sanford, and Kissimmee, Florida, and this year, the owners opened their fourth location in Spring Hill, Florida. Hinchman and Carollo have achieved incredible success with their locations not only turning impressive profits but also experiencing steady year-over-year growth.

Looking ahead, Hinchman is poised for further expansion with plans to open additional parks along the East and West Coast of Florida and to continue to develop the greater Orlando market. His long-term vision includes having ten plus parks in operation by 2026 with a commitment to providing families with unforgettable

experiences and allowing them to create lasting memories.

In recognition of his achievements, Hinchman was named Franchisee of the Year by the International Franchise Association in 2022, a testament to his dedication, hard work, and entrepreneurial spirit. In an effort to best understand the industry and continue to push it forward, he sits as the Vice Chairman of the IATP and Vice Chairman of the Franchise Advisory Board for Altitude Trampoline Park. Hinchman expects the family entertainment industry to continue to thrive over the next decade and is eager to contribute to the industry’s expansion. With many parents seeking activities to keep their kids active and engaged, he believes more families will find Altitude Trampoline Park as their go-to destination.

As Hinchman continues along on his entrepreneurial journey, he remains guided by the same competitive drive and determination that propelled him in his baseball career. While the game may have changed, his passion for success remains steadfast. In the fast-paced world of franchising, Hinchman is proving that with the right mindset and willingness to adapt, anyone can hit it out of the park. v

w inning awards

b oosts your f ranchise r eputation

Winning a business award as a result of all your hard work is certainly exciting in its own right.

But you can also take this opportunity to strategically promote your awards to help build up your franchise’s reputation and credibility.

With an improved reputation and more visibility, your company is more likely to widen its sales funnels, satisfy its customers and strengthen its talent pool.

attract customers for Franchisees

Simply put, awards give your franchisees an edge over their competitors. Consumers want to do business with award-winning companies.

Winning awards within your industry shows that your team is made up of innovators who are ahead of the crowd,

heather ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in franchising, skilled trades and B2B tech. Ripley PR has been listed by Entrepreneur Magazine as a Top Franchise PR Agency five years in a row and was named to Forbes’ America’s Best PR Agencies for 2021. It is also recognized as the top PR agency for the home service industry. Ripley is the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business,” which is now available on all audiobook platforms. for additional information, visit www.ripleypr.com.

and it validates marketing campaigns that feature your company’s technology and solutions. After all, you can claim you are the best in your market, but an award presented by a third party proves that you are.

When potential clients see that you, and by extension, your franchise owners, have been celebrated by an industry publication or have been voted by current customers as having the best products or services, they are more likely to trust that your solutions work.

build your talent Pool

Awards are also essential to your recruiting efforts.

As Baby Boomers continue to retire and Generation X starts its retirement journey, many companies are finding it difficult to attract and retain enough talent to fill open positions.

But when the nation’s brightest see that your company is respected enough to win industry or individual awards, they become more interested in working with you.

Recruits who value career development want to learn from the best in the industry and will go where they know they can get this training.

Awards also boost morale for your current employees. It’s a badge of honor to work for a company that wins the praise of its peers.

increase your Visibility

Awards also put your team in the spotlight. An effective public relations campaign should include efforts to get the word out about your wins. There are a variety of ways to promote your awards, including:

• Issuing a press release. A press release allows you to not only announce the award but also explain the importance of winning it. Your PR or marketing team should research the trade publications and news outlets that would get your message in front of your target audience.

• Including your awards in your marketing collateral. By posting an image of the award or logo of the group that issued the award on your website, you have a constant reminder of your achievement visible when potential clients visit your site. Including your wins in your company’s boilerplate and on flyers, direct mail and other printed

marketing collateral keeps your award top of mind.

• Announcing your awards on social media. Since many consumers get their news from social media in today’s world, announcing your wins and their significance on your social media platforms is a great way to alert others. Social media is an effective means to get your message out to consumers and potential employees more directly.

• Make a video. Consider producing a video for use on your website and on social media that explains the significance of the award and what your team did to earn it. Social media surveys show that 66% of social media users say that a short-form video is the most engaging content. Adding videos to your marketing strategy increases visibility.

attract Franchisees

As a franchisor, promoting your wins helps you attract potential franchise owners. An award signals to entrepreneurs that your company is credible and has a sound business strategy that is beneficial to their own business ownership plans.

The right awards can also show that you foster your company’s culture and support your employees’ growth. For entrepreneurs

who are considering your company as a franchise investment, your award-winning culture or team might be the difference in why they choose your company over your competitors.

One company that has used its awards as an effective means to drive its recruiting efforts, increase its sales funnels and attract franchisees is Tint World®, a leading auto accessory and window tinting franchise. They take advantage of awards by making sure would-be franchisees know of the company’s penchant for growth and domination in the auto accessory market.

The company earned spots on Entrepreneur Magazine’s Top Global Franchise list in 2021 and 2022 and has made Entrepreneur’s highly competitive Franchise 500 for eight consecutive years. This has propelled the company’s visibility in several franchising publications.

Pursuing accolades can be timeconsuming, but the benefits of winning them don’t stop with the presentation of the award. With a good PR strategy, your company can increase its bottom line, attract the best talent, attract more sales and position itself as the best in your industry. v

City Cave Set S Up U.S. h Q in Fort Worth, anno U n C e S Fran C hi S e o pport U nitie S & Di SCovery Day S

australian Wellness Brand targets Dallas-fort Worth for initial franchise e xpansion, invites potential franchisees to e xplore Opportunities

u. s. e xpansion

City Cave Float & Wellness Center, the Australian-based wellness franchise renowned for its float therapy, infrared saunas, and massage services, is poised to make a significant splash in the U.S. market with the establishment of its U.S. headquarters in Fort Worth, Texas. Building upon the success of its first U.S. location in Florida, City Cave sets its sights on Texas, specifically the vibrant DallasFort Worth metroplex, for its initial U.S. franchise expansion.

“As a leading force in the global wellness franchise landscape, entering the U.S. market has always been part of our vision,” says Tim Butters, Co-Founder and Director of City Cave. “With the remarkable success of our inaugural U.S. location in Fort Lauderdale, we’re now fully committed to U.S. expansion via franchising,

kicking things off in the dynamic DFW market, where we’ve also established our headquarters. We’re excited to announce that our first DFW location is already in the works, aiming to open in June or July of this year.”

new Franchisees in Fort Worth

This exciting addition to the Dallas-Fort Worth community will be spearheaded by local franchisees, Rusty and Jennifer Watkins. Located at 465 South Main St., Fort Worth, TX, the newest City Cave sanctuary is poised to become a haven for wellness seekers in the heart of the city. The Dallas-Fort Worth metroplex itself boasts a booming population, a strong economy, and a growing health and wellness-conscious community – all factors that perfectly align with City Cave’s target audience.

Why city cave is thriving in the dFW Market and beyond

City Cave’s expansion into the DFW market is a calculated move based on ideal market conditions. Currently, Texas is the #1 state for franchise growth in 2024, making it the perfect breeding ground for City Cave’s unique wellness experiences.

Beyond Texas, CiTy Cave’s suCCess hinges on several key faCTors:

- Experienced Leadership: A powerhouse team led by dynamic industry veterans like Suzanne Greco, former Subway CEO, and Dustin Hansen, former InXpress CEO, guarantees a strong foundation for franchisee success.

- Comprehensive Support: City Cave prides itself on offering meticulous training programs and unparalleled

support, including an all-expenses paid trip to Australia for immersive in-center training for early U.S. franchisees.

- Proven Franchise Model: City Cave’s rapid and unprecedented growth throughout Australia speaks volumes about the effectiveness and appeal of the brand’s franchise model.

booming Wellness industry

Today, wellness is a $1.3 trillion industry. City Cave is capitalizing on the trend by differentiating itself from competitors with unique features like float therapy in rooms (not pods), infrared saunas, and personalized massages.

The concept uses science-based solutions to deliver relaxation, stress relief, and recovery to its cliental.

how CiTy Cave seTs iTself a parT:

• Wide-Open Float Pools = Zero

Claustrophobia: City Cave provides an entirely different experience than traditional float therapy pods. Utilizing a serene, wide-open float room rather than a closed-in float pod has established a distinct point of difference in City Cave’s float therapy experience.

• Infrared Sauna = Infinite Benefits: Unlike traditional saunas, which heat the air first, infrared saunas use infrared light to penetrate and heat the body directly. Not only is this more energy efficient; but it also provides more extensive health benefits like pain relief, increased circulation, skin purification, and muscle relaxation.

• Specialized Massages: City Cave offers a range of massage therapies to

help improve health and achieve deep relaxation, depending on specific needs. These specialized massages offered at City Cave include Remedial Massage, Sports/Deep Tissue Massage, Relaxation Massage, and Pregnancy Massage.

the city cave Mission

Dr iven by a mission to cultivate healthier communities through services that nurture both mental and physical well-being, City Cave’s core values are encapsulated in its mission statement: “To create nurturing environments that are accessible to everyone,” and its vision: “We give life back to humanity.”

Founded in 2016 by Queensland entrepreneurs Jeremy Hassell and Tim Butters, City Cave was born from a shared desire to create a holistic wellness haven prioritizing individual well-being and longevity. Recognizing the need for a space that fostered relaxation, meditation, and holistic well-being, City Cave quickly gained traction in Australia, offering a diverse array of clinical and holistic services tailored to individual needs.

The CiTy Cave experienCe: CreaTing sTress-f ree environmenTs

• Strict Hygiene Protocols

o City Cave is committed to providing the most relaxing, stressfree experiences to every guest, which starts with its strict hygiene protocols. Guests can rest assured knowing the establishment employs a comprehensive hygiene approach, allowing them to fully relax and enjoy the experience.

• Accessible to All

o Every guest is welcome at City Cave. By prioritizing creating spaces that are appealing and welcoming to all demographics, City Cave strives to establish nurturing environments that are accessible to everyone.

• Keeping it Simple

o City Cave prioritizes simplicity when it comes to guest experience in every aspect, using the latest technology for ease of scheduling, getting to the right location, and starting float therapy as a beginner.

city cave discovery days

The brand’s U.S. expansion started with the opening of its first float therapy location in Fort Lauderdale, Florida, in June 2023. Now, City Cave sets its sights on Texas, specifically the DFW market, for its initial U.S. franchise rollout. City Cave is actively seeking passionate individuals to join its growing franchise network and invites interested franchisees in the DFW area to one of its Discovery Days, where attendees can expect to learn all about City Cave. The next Discovery Days are scheduled on April 25th and 26th at City Cave’s Fort Worth corporate headquarters, located at 5049 Edwards Ranch Rd, Floor 4. Interested franchisees in Dallas-Fort Worth are invited to join City Cave leaders like Tim Butters, Co-Founder and Director, and Dustin Hansen, U.S. President, in learning more about City Cave’s commitment to promoting healthier communities across the U.S. by prioritizing the mental and physical well-being of clients through Float Therapy, Infrared Sauna, and Massage Services.

The City Cave team hopes that these Discovery Days will highlight the brand’s dedication to its franchisees, who are given the complete business package when they join City Cave’s growing family. Organized and run by City Cave’s U.S. corporate team, these Discovery Days are meant to bridge the gap between corporate and franchisees.

To learn more about City Cave’s u. s. franchising opportunities and register for the upcoming discovery days, please visit http://www.citycave.com/franchise.

purchasing f ranchisor c ash f low, t he rd

Franchise Regional Developer opportunities represent a compelling avenue for savvy investors looking to build an empire in the competitive world of franchising.

These opportunities allow an investor to not only open a single franchise but also to develop and support multiple units within a specified geographic area whether they own them or other franchisees do. This role expands the type of revenue streams available to the regional developer and can include a share of both franchise fee and royalties.

This role often encompasses sales, support, and oversight responsibilities, providing a unique blend of entrepreneurship, executive management, coaching and mentoring. Understanding when these opportunities are good investments, when they are not, and which market segments are most lucrative can be the difference between monumental success and costly failure.

You can look at this role as a potential fit for COO, CEO and business owners as a few examples.

When are Franchise Regional developer opportunities good investments?

Franchise regional developer opportunities are particularly attractive investments when they align with several key factors. Firstly, they are most beneficial in industries experiencing rapid growth or consistent demand. Sectors such as fast food, health and fitness, home services, commercial services and elder care services have shown resilience and growth potential, making them prime candidates for regional development.

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.

www.MyPerfectfranchise.com

Another factor is the strength and reputation of the franchisor. A franchise with a strong brand, effective support systems, and a proven business model offers a solid foundation for regional development. Investors should look for franchises with a track record of successful franchisee support, innovation, and market adaptability.

Market analysis is also crucial. An area with a growing or stable population, favorable economic conditions, and a demand for the franchise's products or services represents an ideal scenario for a regional developer. Additionally, in very fragmented and inefficient markets where

the franchise brand will consolidate the market, there is great opportunity for a regional developer. Savvy investors will conduct thorough market research to identify regions with the highest potential for growth and profitability.

Furthermore, franchise regional developer opportunities are appealing when the investor has the necessary capital, business acumen, and managerial expertise to effectively establish and grow multiple units. The ability to oversee operations, support franchisees, and ensure brand consistency across several locations is critical to the success of a regional developer.

“ To successfully build an empire through franchise regional developer opportunities, investors must adopt a strategic approach. This includes selecting the right franchise and market segment, conducting thorough market research, and securing adequate capital.”

The role is particularly valuable in industries where high performing executives are the most common franchise candidates and they will want to build large portfolios. The advanced coaching and mentoring can be very impactful for those franchise owners.

When they are not good investments

Conversely, franchise regional developer opportunities may not be good investments in certain circumstances. Markets that are saturated by national brands and consolidation of the fragmented and inefficient mom and pop businesses has largely been completed can pose significant risks for regional developers. Investing in a region where the market demand is already met by those national brands or dwindling can lead to poor sales and financial losses.

Additionally, franchises with weak brand recognition or reputation, poor support systems, or an unproven business model can be risky investments. The success of a regional developer is heavily dependent on

the franchisor's ability to innovate, support its franchisees, and maintain a competitive edge in the market.

Lack of experience or insufficient capital also makes these opportunities less attractive. Developing multiple franchise units requires a significant investment of time, money, and resources. Without the necessary experience and financial stability, investors may struggle to manage the complexities of regional development.

Market segments to Focus on

Selecting the right market segment is crucial for franchise regional developers. Some of the most lucrative and promising segments include:

• Home and Commercial services: One of the current high growth and consolidation sectors. By some accounts, franchises likely control less than 10% of the total market and in some categories, it is far less. These categories are very fragmented and inefficient, a perfect field to play the game on for franchises, regional developers and franchisees.

• Health and Wellness: With increasing awareness around health and fitness, franchises in this segment, including gyms, yoga studios, and wellness centers, offer significant growth opportunities.

• Senior Care Services: As the population ages, there is a growing need for in-home care and senior living facilities. Franchises that provide these services are in high demand, making them attractive for regional development.

building an empire

To successfully build an empire through franchise regional developer opportunities, investors must adopt a strategic approach. This includes selecting the right franchise and market segment, conducting thorough market research, and securing adequate capital. Additionally, developing a strong relationship with the franchisor and leveraging their support systems is vital. Investors should also focus on building a skilled team capable of overseeing the day-to-day operations of multiple units, ensuring high standards of quality and service across all locations. Furthermore, effective marketing strategies tailored to the local market can help in establishing a strong brand presence and attracting customers.

conclusion

Franchise regional developer opportunities offer a pathway to entrepreneurship that goes beyond owning a single franchise unit. When chosen wisely, in the right market segments, and with a strategic approach, they can be excellent investments. By focusing on growth industries, conducting detailed market analysis, and leveraging their business acumen, savvy investors can use these opportunities to build a profitable empire in the franchising world. Success in this endeavor requires a combination of strategic planning, financial acumen, coaching and mentoring and operational expertise, making it a challenging yet potentially rewarding journey for those who are prepared to navigate its complexities. v

Man SC aping Boo M h elp S

She D inti M iDation For Male Waxing Servi C e S

Brandi Bailey knows that while a waxing salon’s services can be intimidating for men, she has seen a steady increase in male guests in recent years. Manscaping is in and has grown to a multi-billion-dollar industry.

As such, brands like the Radiant Waxing® brand, where Bailey is a manager, are catering more to a growing male clientele, which is helping to fuel the company’s growth. The Radiant Waxing brand, formerly LunchboxWax®, underwent a rebranding in 2022 that ushered in a gender-neutral color palette for its products and salons. It also dropped the original

logo, which featured the outline of a woman.

“It’s not pink. I didn’t really care for the pink – I’m not a pink girl – but it’s still the same wax,” Bailey said of the rebrand. “It’s still the same techniques. It’s still the same patterns. It’s just a different name. And it really does make a difference. And I think the male clients can really see that.”

Franchise owner Carrie Shyra agreed.

“The rebranding has been great for our salon,” Shyra said. “I think it’s more welcoming to men and helps relax them more when they come in. Waxing isn’t just for women.”

Denver-based Shyra’s observation echoes a number of industry analyses.

According to data gathered by market insight company Statista in 2023, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth about $74.8 billion in 2021.

“The perception of beauty standards for men is changing,” according to a report from Straits Research, another research and consulting company. “Decades-long gender stereotypes have begun to break down, and men’s and women’s beauty products are now being created.”

The Global Men’s Personal Care Market is expected to be worth about $69 billion by 2030, growing at a compounded annual growth rate of 9.2%. Straits Research attributes the growth to increasing awareness of personal care among men and new fashion trends.

getting into Waxing

Shyra and her husband, Mike, were walking out of Barnes & Noble one night and saw a LunchboxWax salon.

“We looked it over and it was like, ‘Oh, that’s interesting,’” she said. “I wonder what that is.”

That interest has led to the couple’s investment into two franchise locations in the Denver area.

Before that, Carrie Shyra had worked as a renal nurse and case manager for 35 years.

“When we first reached out to them, they said there wasn’t a location available,”

Shyra said. “And we didn’t want to build one at the time. But about four months later, Mike got a call that the owners wanted to sell.”

While they launched their first location, Carrie continued to work in nursing and learned her way around the business while Mike kept traveling for his career. But that changed when they bought their second salon.

“When we did that, I quickly realized I couldn’t work,” she said. At that point, Shyra quit nursing and went into franchising full time, building a great team around her, which includes Bailey.

From nostrils to Manzilians

Above-the-waist waxing is a man’s gateway to additional and more serious services. Nostrils, eyebrows, inner ears, arms, chest and backs are many of the common services Radiant Waxing salons offers male clients.

Those are often the most requested by timid first-timers, Bailey said. “Their demeanor can go from kind of like, ‘Oh, man, my wife’s making me do this,’ to you know, just saying, ‘Hey, you know, I’m here to get my back done. I’m going to the beach, and I don’t want to look like Chewbacca.’”

If they decide to progress into additional services below the waist, that can include everything from legs to a “Manzilian” –the male version of a woman’s Brazilian wax, where all hair is removed from the groin area.

“The first time, they are a little bit more nervous,” she said. “But I think we do a good job of making sure that they’re comfortable and they know what’s going on. I just try to reassure them.”

At Radiant Waxing salons, the professionalism, specialized techniques and products they use set them apart from other waxing salons, Bailey and Shyra said.

“All of our staff is highly trained, and we’ve found the male clients tend to stick to using the same waxologist,” Shyra added. “Once they get used to it, they are less nervous and it’s not as foreign to them.”

Bailey has also noticed the male guests are more apt to develop a professional rapport with their specific waxologist. So, when someone goes on vacation or is out sick, they don’t want to see someone different. They will typically reschedule.

The Radiant Waxing brand’s aftercare regime and products are also tailored to be inclusive, which can make a big difference in proper care following waxing, Bailey said. “Since we rebranded, I do find a lot more of the male guests are willing to pick up the aftercare products because they don’t have a giant logo with a girl holding a pink lunch box.” v

promoting f inancial s tability through f ranchise ownership, m arketing it as an e xpanding a sset c lass

The journey to financial stability in entrepreneurship can often feel like navigating a labyrinth of uncertainties. However, amidst the challenges lie opportunities, and one such avenue that holds promise, especially for aspiring entrepreneurs, is franchise ownership. Much like real estate investment has been historically viewed, franchise ownership represents a burgeoning asset class that offers a pathway to sustainable financial stability.

We'll explore how new and aspiring entrepreneurs can leverage franchise ownership to build wealth while satiating their desire for independence and leadership. We will also compare the similarities between franchise ownership and real estate investing as a means to achieve financial independence.

What it Means to Franchise

Let's first unravel the essence of franchise ownership. At its core, franchising involves a business model where individuals purchase the rights to operate a branch of an established company. This model offers a unique blend of independence and support, as franchisees benefit from brand recognition, proven business strategies, and ongoing assistance from the franchisor. Moreover, support mechanisms such as franchise development strategists exist to help franchise owners overcome unexpected obstacles and dynamic market conditions.

One striking similarity between franchise ownership and real estate investment lies in the concept of leveraging existing assets. In real estate, investors capitalize on the value of properties by utilizing leverage through mortgages or financing options. Similarly, franchise ownership allows entrepreneurs to leverage brand equity, operational systems, and marketing strategies provided by the franchisor. This leverage enhances the scalability and profitability of the venture, enabling new entrepreneurs to quickly compound their returns over time.

the Path to Financial stability

Both franchise ownership and real estate investment offer aspiring entrepreneurs opportunities for passive income generation. However, the residential and commercial real estate markets are in disarray due to exorbitant prices and a lack of demand for office space. While real estate investors earn rental income from tenants, franchise owners benefit from royalties and franchise fees paid by individual franchisees within the network. This passive income stream can serve as a stable source of cash flow, contributing to long-term financial stability and wealth accumulation.

Similar to real estate investment, the diversification aspect inherent in franchise ownership cannot be overlooked.

Just as real estate investors diversify their portfolios by owning properties across different locations and asset classes, franchise owners can diversify their business interests by operating multiple units or investing in different franchises across various industries. This diversification strategy helps mitigate risks associated with market fluctuations and industry-specific challenges, thereby safeguarding the entrepreneur's financial stability.

Franchise ownership and real estate investment also offer avenues for equity appreciation. While real estate investors profit from the appreciation of property values over time, franchise owners can capitalize on the growth of their franchise units and the overall brand. As the business flourishes and expands, the franchise's value increases, allowing entrepreneurs to build substantial equity and wealth.

dedication and Planning are Keys to success

Despite the attractiveness of franchise ownership, it's essential to acknowledge that success, like real estate investment,

Drew c halfant is an experienced franchise professional with a background in multiple competencies, including development, sales, operations, and legal. Drew started his career in franchising as in-house legal counsel for a tier-one franchise sales organization, where he oversaw legal ops, compliance and risk management for its portfolio of clients and equity brands. He then co-founded a boutique franchise law firm, which became an Entrepreneur Magazine “Top Franchise Supplier” in less than two years. Drew has stepped out of the practice of franchise law and into the Chief Operating Officer role with a goal to build upon FranDevCo’s mission as a first-in-class franchise development firm that is synonymous with smart, strategic franchise growth for its portfolio of brands.

requires diligent research, strategic planning and ongoing commitment. Aspiring entrepreneurs must conduct thorough due diligence before selecting a franchise opportunity, assessing factors such as market demand, competitive landscape and the franchisor's track record. Additionally, active involvement in business operations and a willingness to adapt to market dynamics are crucial for sustained growth and profitability.

One of the most important factors contributing to success in franchising is the training of employees and eventual franchisees. Having a strong support system for your team can mean the difference between long-term success and failure. Like in real estate investment, one must regularly monitor to see if investments are performing to standard and adjust accordingly. It is essential in any

business to ensure that your team remains mission-oriented and executes its duties to a standard of excellence. This requires a high level of planning and dedication from franchise owners and leadership.

Franchise ownership presents a compelling avenue for young entrepreneurs to achieve financial stability and build wealth. With its parallels to real estate investment in terms of leveraging existing assets, generating passive income, diversification and equity appreciation, franchise ownership offers a viable pathway to longterm financial and professional success. By embracing the opportunities provided by franchising and adopting a prudent approach to business management, young entrepreneurs can confidently navigate the entrepreneurial landscape and unlock their full potential for financial prosperity. v

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

The public and policymakers need to understand franchising. b a x

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

Our Franchise @OurFranchise @OurFranchise

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org

Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

multi-unit franchises: how to franchise your business to multi-unit franchise owners

L ate S t ne WS

multi-unit franchising

three keys to multi-unit franchising success

expanding horizons:

multi-unit franchising and brand diversification

multi-unit franchising:

common mistakes to avoid when franchising

MU lti- U nit F ranchising

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What’s New

30 Franchising News Announcements from the Industry Franchise opportunities

Have Your Say

36 Craig Dunaway | Penn Station: Expanding horizons: Multi-Unit Franchising and Brand diversification

42 Jason Leverant | Atwork: president and coo opens Familyowned location in hometown of Maryville

Expert Advice

32 Chris Conner: Multi-Unit Franchises: how to Franchise your Business to Multi-unit Franchise owners

34 Evan Hackel: how to grow your Franchise through Multi-Unit ownership

38 Cindy Sheller: three Keys to Multi-Unit Franchising success

40 Danessa Itaya: Multi-Unit ownership can amplify the advantages of Franchise opportunities

44 Bill McPherson: Multi-Unit Franchising: common Mistakes to avoid When Expanding

46 Charles Bonfiglio: how to Make Multi-Unit Franchising Work for you

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Multi-unit franchising convention Highlights Dynamic leaders Driving Growth in franchising

The 2024 Multi-Unit Franchising Convention (MUFC) was recently was held in March in Las Vegas, Nevada. The three-day event bought together the biggest names in franchising, catering specifically to multi-unit franchise owners and operators, to offer a platform for networking, learning, and collaboration with keynote speakers, panels, and educational break-out sessions.

With leaders across a variety of industries ready to share their expertise, Batteries plus, the world’s leading consumer and business specialty battery franchise, was represented by its phoenix franchisee, tony lutfi, as a panelist in the Enterprise

g rowth: i dentify the n ext Big Brand or c ategory general session. having worked in the franchising space for over four decades, tony lutfi is the epitome of an industry veteran. lutfi worked at every level to move himself up the corporate ladder where he was eventually in the position to be able to start his own franchise company in the early 1990’s. a s the founder of the Marlu investment g roup, he grew his enterprise to 243 franchised businesses in 11 states. in an effort to diversify lutfi’s extensive restaurant business portfolio, he recently acquired 11 operating Batteries plus stores in phoenix, a Z and its surrounding areas. along with the 11 stores, he signed a

multi-unit deal to bring an additional 7 locations to the area. a side from Batteries plus, lutfi has worked with other wellknown brands such as arby’s, church’s chicken, Jack in the Box, tgi Friday’s, little c aesars, c aptain d ’s, and s ears h ometown and appliance stores among others over the years.

For more information on Batteries Plus and its franchise opportunities, visit batteriesplusfranchise.com

c aR ibou co FFee Drives profitable Growth with Multi-unit e xpansion Nationwide

Caribou Coffee®, a national premium coffeehouse, announced the signing of several multi-unit development agreements to franchise over 300 new locations domestically in April 2023. This development success comes less than two years after expanding its franchise program.

Manna d evelopment g roup is expanding c aribou’s presence in Michigan by developing over 50 units, with its first opening in Battle creek last summer. hamra Enterprises announced its plans to open 24 locations throughout Missouri. Most recently in n ovember, c aribou opened its first Florida location in partnership with Wake Up 727.

d evelopment agreements with covelli Enterprises and covelli Family limited partnership are the largest domestic franchise agreements to date. covelli Enterprises is opening 100 units across northern o hio, western pennsylvania, and eastern Florida. covelli Family limited partnership is opening 60 locations in western Florida.

For more information on franchising opportunities, visit: CaribouCoffee.com/ Franchising.

Re- bat H Multi-unit franchisees awarded 2024 franchisee of the Year by international franchise association

Re-Bath, the nation’s largest complete bathroom remodeling company, announces that multi-unit franchisees, Jon Witmer and Mark Clapper of Re-Bath in Lancaster and West Chester, PA, have been awarded the International Franchise Association’s (IFA) prestigious Franchisee of the Year Award for being outstanding franchise establishment owner-operators.

t he Franchisee of the year award recognizes leading franchise owners from iFa member brands whose outstanding

performance and contributions help protect, enhance, and promote the franchise business model.

“Being recognized with the Franchisee of the year award is a huge accomplishment for us and is a testament to the dedication, hard work, and passion that we pour into our business every single day,” said clapper. “ t his award serves as motivation for us to continue striving toward excellence and pushing the boundaries of what’s possible in our industry.”

“Franchisees of the year exemplify what franchising is all about – providing opportunity, serving others, and fulfilling the american d ream,” said Matthew haller, president and cEo of the international Franchise a ssociation. “We are proud to recognize Jon Witmer and Mark clapper with the highest honor iFa awards to franchisees, and i have no doubt their work is changing lives and making a lasting community impact.”

“Jon and Mark have gone above and beyond to provide exceptional services for the communities they serve,” said Brad hillier, cEo of r e-Bath. “ t heir pursuit of excellence, coupled with a profound commitment to community service and employee development, truly sets them apart as leaders in their field and show that they are more than deserving of the recognition of iFa Franchisees of the year.”

coming soon to the los angeles area: u nited d e Fense tactical announces two New locations

United Defense Tactical, the first-of-its-kind firearms and selfdefense training center, has officially singed two new deals, which will bring centers to Long Beach and Thousand Oaks, California. Founded by Wes Fox in 2019, United Defense Tactical trains people to survive, be safe and be confident in their abilities.

United d efense tactical has also announced new target areas for franchise units in the los angeles area. t he brand is seeking franchisees in s outh Bay, Manhattan Beach, torrance, Woodland hills and c alabasas.

“From our technology to our training, we provide the most wellrounded firearms and self-defense training curriculum in the world,” said Fox. “o ur comprehensive firearms and self-defense training program was created to empower, transform, and protect communities. We’re really excited to continue our expansion throughout s outhern c alifornia.”

local owners paul davis, Elyas peshtaz and stephanie peshtaz make up United d efense tactical’s founding franchisees, breaking ground on their locations that are set to open between late spring and early summer of this year.

paul davis is opening his long Beach United d efense tactical center at 200 E Willow st, long Beach, ca davis has been a

member of United d efense tactical for two years, and as he has progressed through the curriculum, he has seen the demand for dynamic training and creating more responsible firearm owners.

Elyas and stephanie peshtaz decided to enroll in Udt ’s curriculum after a random physical attack on the way to stephanie’s birthday celebration. t heir experience with the training inspired them to open their t housand oaks center, which will be located at 672-684 n Moorpark r d, t housand oaks, ca

https://uniteddefensetactical.com/franchising

Be S t Friend e ntrepreneU ri A l dU o, Jon Wit M er A nd M A rk Cl A pper, r e Cognized At the 2024 i FA

MU lti-Unit Fran C hi S e S: h ow

to fr A nch Ise your Bus I ness

to Mult I -un I t fr A nch Ise owners

In the landscape of franchising, multi-unit franchising has emerged as a dominant model, offering numerous benefits for both franchisors and franchisees. This overview delves into the mechanisms, benefits, and the overall market dynamics of multiunit franchising, shedding light on its significance in the contemporary business world.

Most franchisors get into the business of franchising in order to attract and retain franchisees who have the ability and interest in opening and operating multiple locations of the brand. The benefits to the Franchisor are immense when dealing with better capitalized franchise owners who have the ability to scale the brand into new markets and expand the system faster than owner-operated franchise units.

When FMS builds a system to be franchised for Multi-Unit growth, some of the key elements to incorporate into a franchise strategy are based on the following thinking and modeling.

1understanding Multi- unit Franchising for a new Franchise system

Multi-unit franchising involves an agreement between a franchisor and a franchisee where the latter is granted the right to operate multiple units of a franchise within a specified territory. Unlike single-unit franchising, where a franchisee operates only one outlet, multi-unit franchising allows for the expansion of a brand across regions more rapidly. The dynamic of a multi-unit franchisee is very different relationship and the process of recruiting, managing and working with Multi-unit franchisees is unique from traditional owner-operated franchise systems. The caliber of a MultiUnit franchisee is generally much higher than a single unit franchisee, they have more money, more experience and more clout, which is both good and bad for the franchisor, but it does mean that you need to have your act together and have a strong franchise system in place.

Read more: https://www.fmsfranchise. com/multi-unit-franchising-a-differentkind-of-franchisee/

2benefits of Multiunit Franchises to the Franchisor and Franchisee

a. Economies of Scale: One of the primary advantages of multi-unit franchising is the ability to leverage economies of scale. With multiple units operating under the same brand, franchisees can benefit from centralized management, bulk purchasing discounts, and shared resources, leading to cost efficiencies. This is true for both the Franchisor in that they can scale the brand faster and deal with less partners in the franchise system. For the Multi-Unit Franchisee, the Franchisee now has buying power in that they can share staff, buy products and resources at less cost and ultimately see better margins at the unit level.

b. Streamlined Operations: Managing multiple units enables franchisees to streamline operations and optimize processes. Standardized operating procedures and centralized management systems contribute to consistency and efficiency across all units.

c. Enhanced Revenue Potential: By operating multiple units, franchisees

c hris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

v isit www.fmsfranchise.com for more information

can tap into a larger customer base, thereby increasing revenue potential. Additionally, the diversification of locations reduces reliance on the performance of a single unit, making revenue streams more stable.

d. Faster Growth: Multi-unit franchising accelerates the expansion of a brand by allowing franchisees to open multiple outlets within a shorter timeframe. This rapid growth benefits both the franchisor, by increasing market presence, and the franchisee, by capitalizing on early market entry.

e. Risk Mitigation: Diversification of risk is inherent in multi-unit franchising. Since revenue is generated from multiple locations, franchisees are less vulnerable to the impact of economic downturns or localized challenges affecting individual units.

3Mechanisms of Multi- unit Franchising

a. Development Agreements: Franchisees typically enter into development agreements with the franchisor, outlining the number of units they commit to open within a specified timeframe. These agreements often include provisions regarding territory rights, development schedules, and performance criteria. In most cases, when FMS develops a Multiunit Franchise model, the development schedule is included as an exhibit to the Franchise Agreement.

b. Area Development Franchising: In area development franchising, a franchisee is granted the exclusive rights to develop multiple units within a designated geographic area. This model provides franchisees with territorial exclusivity, allowing them to capture a

larger market share.

c. Master Franchising: Under the master franchising model, a master franchisee is granted the rights to develop and sub-franchise a brand within a specific territory. The master franchisee assumes the role of both a franchisee and a minifranchisor, recruiting and supporting sub-franchisees within their territory.

Read more on Master Franchises:

https://www.fmsfranchise.com/how-doesa-master-franchise-work/

4Market dynamics of Multiunit Franchising

a. Growth Trends: Multi-unit franchising has witnessed significant growth in recent years, fueled by factors such as globalization, consumer demand for convenience, and the scalability of franchise concepts. This trend is evident across various industries, including food and beverage, retail, healthcare, and hospitality.

b. Market Segmentation: The market for multi-unit franchises is diverse, encompassing a wide range of industries and business concepts. While some franchise brands are well-suited for multi-unit expansion due to their scalability and operational efficiency, others may be more conducive to singleunit operations.

c. Franchisor Strategies: Franchisors are increasingly adopting multi-unit franchising as a strategic growth initiative. By incentivizing existing franchisees to expand their portfolios and attracting experienced multi-unit operators, franchisors aim to rapidly expand their footprint while maintaining brand consistency and quality standards.

d. Franchisee Profile: Successful multiunit franchisees exhibit strong leadership, business acumen, and operational expertise. They possess the ability to manage multiple units effectively, delegate responsibilities, and adapt to changing market dynamics.

e. Emerging Trends: Technological advancements, such as mobile ordering platforms, delivery services, and automation, are reshaping the landscape of multi-unit franchising. Franchisees are leveraging technology to enhance customer experiences, optimize operations, and drive growth. The Multi-unit franchise market segment is strong and getting stronger and should not be ignored by anyone considering franchising their business model. You must take this market segment into account when you launch your franchise system.

Read More on the growth in the MultiUnit franchise segment: https://www. frandata.com/multi-unit-growth-by-thenumbers/

In conclusion, multi-unit franchising offers a compelling value proposition for both franchisors and franchisees, facilitating rapid expansion, cost efficiencies, and risk diversification. As the market for multi-unit franchises continues to evolve, franchisors and franchisees alike must adapt to emerging trends, embrace innovation, and capitalize on opportunities for growth and success.

for more information on the process of developing a multi-unit franchise model and how to franchise your business, contact Chris Conner with fms : Chris. Conner@ fmsfranchise.com or visit the fms site: www.fmsfranchise.com

for more information on how to find a franchise that is capable and positioned for multi-unit franchises, visit franchise Conduit: www.franchiseConduit.com

h o W to g ro W yo U r Fran C hi S e

thro U gh MU lti-Unit oWner S hip

Let’s say that some of your franchisees who own single locations are eager to own two, three or more. Or maybe some of your franchisees who already own three or more units want to own even more – maybe a lot more.

That sounds like a wonderful opportunity to expand your franchise, and it probably is. Yet in the dynamic world of franchising, the journey from a franchise system rooted in single to multi-unit ownership is filled with both opportunities and challenges. During my career, I have helped many franchises expand in just that way. For example, I was part of the leadership team of a franchise brand that was adding

more than 100 units every year. Initially dominated by single-unit owners, we changed our approach towards favoring multi-unit franchisees, for some very strong reasons. One was that if we encouraged current owners to acquire more locations, we could expand our total number of locations efficiently – certainly more efficiently than if we sold one location at a time to new owners. Another reason was leverage - it was easier to train and support 10 owners who owned a total of 30 different locations than it was to train and support 30 individual owners who owned one unit each. We additionally knew that franchisees were less concerned about opening up near their own location than having another franchisee open up near them; we could thus get greater penetration of locations.

but there are challenges

We found out quickly that just because someone was successful at running one unit did not mean they’d be successful at running two. The opening of the second unit caused the franchisee to take their eye off the ball of their first unit. Causing the first unit business to suffer, ultimately the franchisee would focus on one or the other location and, and one would suffer. Unfortunately many franchisees lost not just their expansion location but their main location too because they were not well suited to be multi-unit franchisees.

Why Problems can occur

• Managing multiple locations requires different skills than managing just one.

For example, a franchisee who is a micromanager can run one unit really

well, but when they add locations, the scale of the business gets so large that they can’t micromanage the whole business. Things fall through the cracks.

• Hiring good managers for multiple locations is expensive. If the franchisee doesn’t invest in hiring the right person to be an effective manager, the locations will suffer and/or go out of business.

• Operational practices are different. If fundamental operating practices are not in place to properly manage the company and its finances, the company will not be in a position to grow. The franchisor should provide the operational best practices in their operations manual.

strategies for success in Multi- unit Franchising

• Understand who your franchisees are and where their skills lie. I am a believer in using personality assessments to identify franchisees’ strengths in either single or multi-unit operations. For example, success in multi-unit franchising depends significantly on excellent people management and

evan hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

delegation skills, while single-unit success hinges more on attention to detail and process adherence.

• Evaluate market expansion potential. Expansion does not always rely on adding new locations. Service-oriented franchises, for example, can often grow exponentially from a single location, whereas businesses with physical constraints, like restaurants, might need multiple units for growth.

• Consider your operational model. Ensure your franchise model is adaptable to multi-unit operations, with tailored training and operational manuals reflecting the nuanced differences between single and multi-unit management.

• Consider how you will best support your owners. Develop specialized support for multi-unit operators, differentiating the assistance provided to them from what you offer to single-unit franchisees.

best Practices for Multi- unit ownership sales

Now I would like to explore a slightly different aspect of expanding your franchise: encouraging new owners to buy multiple locations at a time. Have you thought about doing this? It can be an effective strategy for growing your franchise quickly, but here are some ideas to think about and steps to take . . .

• Tailor your franchise sales processes to attract and properly vet potential multiunit franchisees.

• Get help from a franchise consultant who has knowledge of multi-unit franchise sales, operations and risks.

• Be sure that your Franchise Disclosure Document (FDD) and franchise agreements accommodate multi-unit

operations. You will need to consult an attorney.

• Model your ideal multi-unit franchisee profile and adhere strictly to it during owner selection.

• Set reasonable timelines for new location openings to avoid overwhelming franchisees.

• Incorporate performance metrics as prerequisites for allowing current owners to add additional units.

• Understand and potentially implement territory clawbacks for unmet expansion goals.

• Facilitate interactions between prospective and current successful multi-unit franchisees. Pair new multiunit franchisees with the seasoned in a mentorship program.

• Differentiate single and multi-unit franchisee performances in your Item 19 disclosures.

• Align your sales team’s compensation with the successful opening, not just the sale, of new locations.

summary: Mastering Multiunit Franchise e xpansion

The transition to multi-unit franchising presents a strategic avenue for franchisors aiming to amplify their market presence. However, this transition is loaded with complexities that demand a nuanced understanding of franchisee capabilities, operational adjustments, and strategic sales approaches.

By fostering a culture that supports both single and multi-unit franchisees based on their distinct strengths, franchisors can ensure sustained growth and profitability in the competitive landscape of franchising. v

e xpanD ing h orizon S: M U lti-Unit Fran C hi S ing an D Bran D Diver S i Fi C ation

c raig Dunaway p enn Station

For a current franchisee, the idea of expanding your portfolio by adding another brand presents exciting opportunities as well as unique challenges.

Whether to diversify into different sectors or deepen investments within the same industry requires careful deliberation, even for the most seasoned franchisees.

Those who look to add a second brand to their portfolio believe it is easy to grow another concept in the same market because of their market knowledge. They often feel it is easier to learn the operational nuances of a second brand than it is to learn the complexities and nuances of a new city or market they have never experienced.

There are advantages and disadvantages to either option. The best decision for your portfolio will depend on several factors.

understanding the landscape

Becoming a multi-unit, multi-brand operator offers a path to increased revenue and market presence but comes with its own set of considerations. The synergy between different brands, operational demands, and market dynamics all play crucial roles in determining the success of such ventures. When researching the possibility of introducing another brand into your portfolio, consider the following:

• Brand compatibility: When exploring

operational models and customer bases, making them a natural fit within a single portfolio. This likeness can streamline operations and marketing efforts, leveraging shared resources and customer overlap.

• Market saturation: Determine if there is a need for the new business you’re looking to open. Understand the local market demands and saturation levels. Adding a brand that operates in an oversaturated market may lead to diminished returns, whereas entering a less crowded space can offer new growth avenues.

• Operational complexity: Managing multiple brands means juggling different operational requirements. Franchisees must assess their ability to maintain high standards across all units, ensuring each brand’s specific needs are met without compromising overall business integrity.

Weighing the Pros and cons

When it comes to diversification, you only have two options — embrace it, or don’t. However, there are benefits to both options. Using foodservice as an example, staying within the industry can offer multiple advantages:

• Shared knowledge and resources:

Entering a new industry requires time and resources to understand different market dynamics and operational requirements. There’s less of a learning curve when you stay within the same industry. Leveraging existing knowledge and operational practices can lead to cost savings and more efficient management.

• Cross-promotion opportunities:

Brands operating in the same industry can leverage joint marketing initiatives, attracting a wider audience while preserving their individual brand identities. This approach is particularly effective in the food sector. For instance, if an entrepreneur runs both a pizza place and a sandwich shop, they could provide customers with special offers or discounts, motivating them to visit the owner’s other dining establishments.

• Better brand focus: Managing brands across different sectors can dilute focus and stretch resources thin, potentially impacting overall business performance. When you invest within the same industry, you can use a number of the same best practices to keep all your businesses running smoothly.

While you may think investing within the same industry is the ideal move for you, take a look at some of the drawbacks of not branching out:

• Risk mitigation: Operating in different sectors can protect your portfolio against market fluctuations specific to one industry. As we all saw in the last few years, anything can change — and quickly. Having a built-in safety net can protect you from unexpected shifts in the economy.

• Customer base overlap: Operating multiple franchises within the same industry can lead to cannibalization, where businesses inadvertently compete for the same customer base, diluting potential profits across your portfolio instead of expanding your overall market share. Tapping into different customer segments can open up new revenue streams and growth opportunities.

• Less innovation: Sticking to one industry can limit exposure to new ideas and business models, potentially causing your business practices to become outdated compared to competitors who diversify and innovate across different sectors.

Making the decision

Before expanding your portfolio with an additional brand, you need to take several critical steps:

• Conduct thorough market research: Understand the specifics of the local

market to gauge demand and identify key competitors. Analyze demographic data, consumer preferences, and market trends to determine whether a new brand can meet an unfulfilled need or stand out in a crowded marketplace.

• Evaluate financial implications: Review the current financial status of your existing operations to ensure they are stable and profitable. Be sure to assess cash flow, debt levels, and the overall financial health of your current business. Then, carefully consider the total investment required for your new venture, including upfront franchise fees, startup costs, and ongoing operational expenses. It’s crucial to develop a comprehensive financial plan that includes projections for revenue, expenses, and break-even analysis to ensure the new addition is financially viable.

• Consult with existing franchisors: Engage in open discussions with franchisors from your current brand(s) to explore how adding a new franchise might affect your existing agreements and operations. Understand any contractual obligations that may impact your ability to expand. Also get an idea about the level of support and resources your new franchisor will provide for you and your budding business.

the bottom line

For franchisees considering expansion, the decision to stay within the same industry or venture into new territories comes down to a balance of risk, reward, and personal business goals. By carefully evaluating the market, understanding the demands of different franchise models, and leveraging existing strengths, franchisees can make informed decisions that align with their long-term growth strategies.

In the ever-evolving franchising industry, the key to successful multi-unit, multibrand franchising lies in strategic planning, diligent research, and a deep understanding of both your current portfolio and potential new ventures. Whether expanding within familiar territories or exploring new horizons, the ultimate goal remains the same: building a diversified, resilient, and thriving business portfolio. v

three Key S to M U lti-Unit

Fran C hi S ing S UCC e SS

Hi R e t H e Rig H t t ea M

using a dynaMic inFR astRuctuRe

H aV ing t H e R ig H t caPital

For many people, the American Dream means owning your own business and making it a success.

And, in order to do that, more professionals have opted to forego the uncertainty of starting their own business and have decided that the franchising life is best for them. According to the International Franchise Association, the overall number of franchise establishments will likely increase by more than 15,000 units in 2024 and add nearly 221,000 jobs.

But if you’re planning to build generational wealth and scale your growth, owning multiple units can be preferable to simply growing one location. There are three things you should consider before you purchase more territories if you want to be a successful multi-unit franchise owner.

1Hire the Right team

When most new franchise owners start out, they often spend their time doing all

the jobs. In the senior home care industry, for example, it’s not unusual to see an owner handling everything from operations to marketing to caregiving.

But if you want to have any success, you have to learn how to hire the right team and trust that they will be able to delegate and handle responsibilities.

When I purchased my first Caring Senior Service location in Tucson, Arizona, I did everything. If I was in the office, I tended to start handling everything instead of delegating responsibilities.

Everyone says that you should “work on your business and not in your business,” but this is hard advice to follow without a plan. That plan should include hiring the right people so you can make the transition from a simple franchise location owner into more of a CEO-type role.

Having one office is easy, having two offices is easy. It gets trickier when you own three locations, and, by the time you own four or more, you have to ensure you

have a great leadership team. You can’t continue to be the owner and do all the jobs.

One of the best ways to ensure you hire the right team is to have a process. If you’re part of a good franchise organization, sometimes the process is already in place for you to follow.

At Caring Senior Service, our processes are well defined and are in place because they work. One of the positive attributes of buying into an established franchise is that they already have most of their processes in place. From operations to sales and marketing to hiring your team, franchises are successful because of their processes. While you may need to consider the local workforce and other factors unique to your location, taking your main cues from your franchise’s operations manual will help you put the right team in place.

2using a dynamic infrastructure

There are many reasons you may opt to

choose one franchise over another when making the choice to buy into a franchising system. But one thing you should never overlook is how dynamic the franchisor is when considering infrastructure and technology.

One of the reasons I chose to buy into the Caring Senior Service model was CEO and founder Jeff Salter’s commitment to ensuring his franchises had access to updated technology and the infrastructure to run a streamlined franchising operation.

This becomes even more important when you begin operating multiple locations. If your franchisor isn’t committed to developing proprietary technology or ensuring that franchisees embrace innovative platforms, it becomes more difficult for your locations to communicate with one another and with the franchisor.

Technology helps the multi-unit franchise owner automate compliance checks, enhance and support new employee and ongoing training, analyze data to capitalize on trends and streamline their

ability to operate their business using the franchisor’s standard operating procedures. Innovation is also important in attracting new customers to your businesses.

In the non-medical home care service industry, technology is used to help family members who aren’t near their aging loved ones stay in touch with both their family members and with their caregivers. It also streamlines our ability to schedule caregivers so that the right caregivers are assigned to clients at the times their families have requested care.

Having the innovative platforms that help us deliver our GreatCare® service makes running several locations more profitable, efficient and ensures a high-quality customer experience.

Infrastructure is also important in how a franchisor supports their franchisees. Sales and marketing support, ongoing training, bookkeeping and operational tools, and innovative technology are all important infrastructures you’ll need to successfully run a multi-unit franchise.

For a multi-unit franchise owner to be successful in the modern era, their franchisor must see the value in developing an innovative infrastructure that can support growth.

3Having the Right capital

We all want our businesses to grow. Whether you want a single location to grow exponentially or you want to be able to operate your franchise in multiple locations, you have to have the right amount of capital to ensure your business meets demand.

In the home care industry, if you want to start running 24-hour non-medial service, you have to hire enough people to staff that goal. And, since payroll is one of the biggest costs a franchise owner faces, you have to be committed to hiring enough personnel to meet growth.

This isn’t always easy.

While you must always calculate the costs and benefits of growing your organization, making decisions that affect your brand reputation is always a risk. Having the right amount of capital is king when it comes to sustaining growth.

Having multiple units is demanding of your time, but it can help you secure the capital you need to take those risks. Owning multiple units offers the owner the diversification necessary to overcome the impact of economic downturns or regional fluctuations in various local markets.

It also helps entrepreneurs enhance their operational efficiency with bulk purchasing power, centralized management and shared resources.

So, while there are certainly some headaches associated with having multiple territories within your franchisor’s system, the benefits are great if you do your homework. Making sure you pick a franchisor that supports their franchise owners with an innovative infrastructure, understanding the extent of your capital outlay to scale your business and, above all, hiring the right team to carry out your vision should give you the tools you need to become a multi-unit franchising success. v

sheller has been a Caring Senior Service franchise owner since 2015, when she opened the Caring Senior Service of Tucson, Arizona, location. She now owns Caring Senior Service of Dallas Northeast, Caring Senior Service of Dallas Mid-Cities, and Caring Senior Service of Las Vegas. Sheller has more than 28 years in the healthcare industry and was working in the industry when she opened her first Caring location. She strives to give seniors the control needed to live safely at home and to give their families peace of mind.

MUlti-Unit oWner S hip

Can aM pliF y the aDvantage S o F Fran C hi S e o pport U nitie S

Franchising is a business model with proven rewards. Franchise owners are empowered to get the most out of their investment by the features that differentiate franchise opportunities, such as repeatable processes, scalable systems and shared resources.

Successfully implementing the essential elements of the franchise model is one of the most reliable pathways for entrepreneurs to achieve financial freedom while mitigating the risk associated with opening an independent small business.

Similarly, multi-unit franchise ownership amplifies the advantages inherent in the franchise model. Multi-unit franchise owners can benefit from economies of scale that create high potential returns based on a consolidation of resources. Once you’ve built one successful franchise brand location, you can replicate the process by applying tools and processes you’ve already mastered. You can see bigger returns with less heavy lifting. Expanding and diversifying into multi-unit franchise ownership can take many forms.

Some franchise owners enter the industry with the goal of quickly opening multiple locations in a territory, so they will start with a multi-unit agreement. A franchise owner might open an additional location (or locations) in a nearby territory after successfully operating a single franchise unit for a while. Other franchise owners, focused on diversifying their holdings, might build a portfolio of multiple franchise brands in a variety of industries. here are some of the specific benefits that come with multi-unit franchising:

• Shared resources: Successful franchise owners have already implemented the systems that power operations and are familiar with the processes and technology that guide the company. Setting those systems up in a new location takes less time, and the learning curve for owners and their teams is dramatically reduced. Similarly, sharing supplies and inventory across multiple locations means each unit does not have to maintain a full range of physical products at all times. Additionally, bulk discounts may apply to many purchases.

• Established connections: Owners of existing franchise businesses have

existing relationships with vendors, distributors and financial institutions that can be leveraged immediately. If you open multiple locations at once, you’ll only have to establish those critical relationships once to serve all locations.

• Enhanced value: The savings and efficiencies of multi-location ownership add up. A multi-location franchise agreement will likely be greater than the combined value if each location was individually owned. That means greater returns on your investment.

• More opportunities for team members: With additional franchise locations, you can continue to develop and promote your team

Danessa Itaya is president of Bio-One®, the most trusted crime and trauma scene cleaning franchise in the United States and part of the Five Star Franchising platform of brands. Itaya has more than 30 years of experience in the franchise industry, including 10 years of national and international leadership experience. She serves on the Women in Franchising Committee of the International Franchise Association and was named one of Entrepreneur’s Top Influential Women in Franchising in 2022.

members, whether it’s taking on more responsibility, or leading one of the locations. And with strategic management, team members can be deployed across multiple locations to create staffing efficiencies. Those opportunities can add up for owners, too. With additional revenue multiplying profits, you can invest in a management team to oversee day-to-day operations while you focus on the big picture.

• Economic resilience: Spreading risk and costs across multiple locations can protect franchise owners during economic disruption. Owning more than one franchise location can make it easier to weather harsh economic times.

“ Once you’ve built one successful franchise brand location, you can replicate the process by applying tools and processes you’ve already mastered. You can see bigger returns with less heavy lifting.”

Like any franchise opportunity, it’s important to consider some fundamentals before committing to a multi-unit ownership agreement. The smooth transition from single-location ownership to successful multi-unit operations requires that the initial unit is firing on all cylinders.

Make sure you have sufficient cash and credit for ongoing operations and opening expenses. Assess your team and their performance, and honestly evaluate your

own ability to maintain a high-level executive vision and delegate day-to-day operations whenever possible.

If you have ongoing challenges that haven’t been addressed, you may carry those with you to any new units. In that case, you’re multiplying challenges, not advantages. But when it’s done right, multi-location franchise ownership can help drive franchise owners toward their goal of financial freedom. v

atWor K pre S iD ent an D Coo o pen S Fa M ily- oWne D lo C ation in h o M eto Wn o F Maryville

For the last three decades, AtWork has grown to become an award-winning national staffing franchise with more than 100 locations across 30 states.

Driven by its sole mission of connecting people with jobs and jobs with people, the company puts nearly 40,000 individuals to work each year and has carved out a specialty in connecting qualified candidates with administrative, lightindustrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies.

One of AtWork’s most recent franchised locations opened its doors in Maryville, Tennessee, just outside of the company's headquarters in Knoxville. It is the familyowned location of AtWork’s President and Chief Operating Officer Jason Leverant, his wife Kyla and son Ethan, who help oversee the day-to-day operations

Before joining AtWork as Vice President of Sales in 2007, Jason did product marketing in the golf industry and worked in sales for another staffing firm. Under the mentorship of AtWork founder and CEO John Hall, Jason stepped into his current role in 2012 and is responsible for stewarding the company to becoming one of the leading staffing providers and top franchising opportunities in the United States. Jason’s dedication to the company and staffing industry as a whole has also resulted in his recent appointment to the American Staffing Association’s Board of Directors in 2022.

“It’s an honor to have ownership in a company I wholeheartedly believe in and to venture into franchise ownership with my family in my hometown,” said Jason. “It’s not lost on me that this is a rare opportunity to lead by example and to fully immerse myself in our franchise model to understand firsthand how we can make it even better.”

The Leverant family has established the Maryville location as a key community resource to help employees thrive,

businesses prosper and communities flourish.

“We credit our dedication to offering superior service and putting our customers first for the rapid growth we’ve seen over the last three months,” said Kyla. “If we can help local businesses grow and connect neighbors with jobs, we know that ultimately benefits the community we call home.”

AtWork continues to prove that its business model is a viable, scalable franchise opportunity with its impressive yearover-year unit and overall sales growth percentage. The company added seven franchised units and generated $350M in annual sales in 2023. Since 2020, AtWork has grown 42% revenue.

Relatively low compared to other franchise concepts, AtWork’s initial investment is between $153,500 and $210,500. In 2023,

“ It’s an honor to have ownership in a company I wholeheartedly believe in and to venture into franchise ownership with my family in my hometown.”

the average gross revenue for all franchised AtWork locations reached $4 million.

“AtWork’s positive growth is a reflection of our intentional efforts over the years to grow steadily and strategically without losing sight of our servant mission of helping others,” said Leverant.

AtWork is recognized by Franchise Business Review as a Top 200 Franchise; Entrepreneur® as a Top 500 and Top Franchise for Diversity, Equity and Inclusion; Franchise Times 2024 Top Brand to Buy and Top 400 Franchise; Staffing Industry Analyst as the Best Staffing Firms to Work for; and as Clearly Rated’s Best of Staffing® for Client Satisfaction and Talent Satisfaction. For entrepreneurs wanting to capitalize on their investment and impact their community, AtWork enables owners to maximize their profit potential without sacrificing industry-leading service, support and tools.

for more information about franchising visit www.atwork.com/franchise.

m ulti- u

f ranchising:

Co MM on M IS take S to aVo I d When e xpand I ng

Bill McPherson is the vice president of franchise development for PostNet, a global leader in high-quality printing and shipping solutions, and AlphaGraphics, a leading franchisor of printing and marketing solutions. With over 29 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts.

for more information, visit https://postnetfranchise.com/.

Multi-unit franchising is one of the premier ways for franchisees to scale and expand their business. In fact, according to a 2023 report in Forbes, multiunit franchise owners were in charge of 54% of all franchise units in 2019, and 43,212 multi-unit operators controlled more than 223,213 franchised units in the U.S.

While there is an increased risk when venturing into multi-unit franchising, it can be more profitable for entrepreneurs looking to successfully scale and expand their business beyond their general market.

There are several things to consider before taking the dive into multiunit franchising. There is typically a higher upfront investment if the plan is to start off by purchasing multiple units. If you already have a franchise and are looking to expand, you will need to ensure you have proper funding to help finance the venture without sacrificing profitability of your existing location(s).

In addition to funding, it is also vital to have a strategy in place for the expansion. That plan should include strategic location, inventory, equipment and the timeline for when the locations will open. It’s important to consider each of these before taking the plunge.

Here are a few additional mistakes to avoid when scaling and expanding through franchising.

spreading yourself too thin

While it’s important to have funding and a strategy in place, it’s also paramount to consider your own time. Are you already spread too thin with just one location? Do you have other commitments that may be affected by opening multiple locations? If the answer is yes, you may simply not have the capacity to run multiple locations at once. While the earning potential can be higher with multiple units, you would be making a mistake if you don’t have enough hours in the day to maximize each location’s potential.

Hire the Wrong Members for your leadership team

To be a successful business, you must have the right team in place. The same applies to those looking to expand. Without the right team, one or all of your locations could become less efficient and be prone to poor customer experiences. As the owner, you won’t be able to be in multiple locations at once, so it will be up to your staff to

run the day-to-day operations. In addition, you will need to ensure you have the right financial metrics and key performance indicators in place. Hiring or promoting the wrong individuals in leadership positions can jeopardize your expansion plans.

lack of understanding of Franchisor e xpectations

At the macro level of multi-unit expansion, it’s important to have a complete understanding of the franchisor’s expectations for multi-unit operators. While franchising as a whole is similar, each franchisor has its own rules and guidelines for multi-unit growth. Do they require you to remain a present and visible owner for each location? How much revenue do they want you to make for each location? These are both valid questions a franchisor could ask when you indicate that you want to expand. If your goals as an owner don’t match those of the franchisor, you could be making a mistake.

Understanding the franchisor’s support system for multi-unit owners is also important. A franchise needs more sophisticated and accessible systems to adequately assist owners with multiple locations, from high-quality software to

owner training and tools. If the franchisor doesn’t supply advanced systems, expanding may not be a profitable venture due to you relying on your own resources to grow the company. Luckily, most of these questions should be answered during the discovery phase, well before making a commitment.

scaling and e xpanding

For entrepreneurs in franchising, there will continue to be an interest in purchasing multiple units when expanding their business. The venture could result in increased profit and stability while also securing your place in the market. But diving into multi-unit franchising prematurely or without the proper information could be detrimental to you and your business. Outside of proper funding and a firm strategy, not having enough time or your franchisor’s lack of proper support could lead you into some challenging times. Expanding because you want to make more money is important but should not be the entire reason.

Consider your long-term goals – retirement planning/exit strategy, passing the business on to a child, etc. – when determining your plans for expansion. v

h o W to M aK e MU lti- U nit

Fran C hi S e o Wner S hip Wor K For yo U

A proven franchise brand empowers its franchisees to enjoy the benefits of owning their own business while helping mitigate the challenges associated with independent small businesses.

Successful franchisors can offer repeatable, easy to implement systems and solutions that support franchisees throughout the lifecycle of the business. Those shared systems serve as a foundation for franchise success, unlocking meaningful opportunities for flexibility and financial independence.

The benefits and advantages inherent to the franchise model are amplified when a single franchisee owns and operates additional locations. Franchisees who want to see their opportunities grow exponentially can take the experience to another level with multi-unit franchise ownership.

Whether you’re interested in opening a second or third location after successfully establishing the first one, or you’re looking

to enter franchising by opening multiple stores at once, multi-location franchising can open a wide new world of opportunity.

Multiple advantages of multiunit franchising

Once a franchisee has built one successful location, the process can be replicated by applying tools and processes you’ve already mastered. Multi-unit franchising flattens the learning curve and reduces the sweat equity required, which can lead to significantly higher potential returns.

Some of the specific ways multi-unit franchise ownership can enhance your investment include:

• A multi-unit area agreement allows you to own your market for that brand. Based on the agreement with the franchisor, you have a certain amount of time to develop additional stores, without the risk that another franchisee will move into that area.

• Bulk licensing discounts offer significant possible savings. Purchasing the licenses for multiple locations is usually accompanied by “multi-pack” discounts

for each license beyond the first. In some cases, the more licenses you purchase, the less you will pay for each one. The principle is the same as purchasing items in bulk in a retail setting.

• With multiple locations, team members have additional opportunities. Strategic management allows franchisees to share employees across multiple stores so you have full staffing without having to build a complete team for each location.

• Additional revenue from added locations will allow you to budget for an investment in a territory-wide operations manager, affording the owner the opportunity to step back from daily operations and take on a more strategic role.

• Multi-unit owners can share inventory among all the locations in their area, instead of all inventory being physically available at each store. Multi-unit franchisees can also monitor inventory across all locations as well as taking advantage of bulk discounts when replenishing inventory.

• If a franchisee decides to exit, a multi-

unit territory offers more value on resale, based on the guaranteed exclusivity of the territory, established market equity, level of market saturation, and other factors.

Additionally, diversification is a proven sound financial approach that protects franchisees in the case of economic disruption or downturn. Owning more than one franchise location makes it easier to weather harsh economic times. And most franchisors offer discounted franchise fees to multi-unit owners. Signing an agreement upfront to open multiple locations can mean significant savings.

Finally, many franchisees find multiunit ownership to be a major step toward fulfilling the ultimate dream that led them to franchising in the first place — the financial independence and freedom that come with owning your own business. While owning a single franchise location can require ongoing hands-on involvement in daily operations, owning multiple locations can reward a strategic, higherlevel executive vision.

c harles Bonfiglio is President and CEO of Tint World, a provider of automotive, residential, commercial, and marine window tinting and security film services. With Automotive Styling Centers in the U.S. and abroad, each franchise location houses approximately 20 profit centers, ranging from in-store accessory installations to offsite sales and installation.

Multi-unit opportunities

While owning multiple franchise locations unlocks new and bigger opportunities, franchisees or potential franchisees should still consider several factors before jumping into the decision to expand or invest in a multi-location agreement that will protect you and the franchisor.

• Do you have the cash or credit required for opening new locations? Does your existing franchise have sufficient cash flow to continue operating successfully while you’re focused on one or more new locations?

• Do you have a trusted team to run your existing franchise?

• Are you confident that you have the executive-level leadership mentality for multi-unit franchising? Can you empower your managers and team members through delegation?

• Have you properly implemented and

“ Many franchisees find multiunit ownership to be a major step toward fulfilling the ultimate dream that led them to franchising in the first place — the financial independence and freedom that come with owning your own business.”

mastered the franchise resources that will support success in multiple locations?

Multi-unit franchising offers nearly endless options and opportunities. Expanding from single franchise ownership to multilocation ownership can take a wide variety of forms. Whatever your goals — whether your multi-unit strategy is one or two additional locations in your hometown or you’re investing in a large regional franchise portfolio — there’s a multi-unit franchising strategy for you. v

“life has no rules. that is its mystery and unknown laws. What you call knowledge is an attempt to impose something comprehensible on life.”

The Red Book - Liber Secundus Nox Tertia C.G. Jung page 348 of A Reader’s Edition.

I am a rule follower by nature, so this is a conundrum. Reconciling this with experiences as an employee, business owner, fire chief and dad, the following are the truths to help you win each day:

1improve each day

What are your daily, weekly, monthly habits that increase your mind, body, soul, and relationships with others?

2seek alternative mindsets and guidance and prove through introspection

How can you look at the problems you’re solving from a different perspective?

Ways to challenge your mindset -

• Read

• Workshops

• Accountability partner

• Conferences

Embrace Failure: View failure as a learning opportunity rather than a setback, and challenge yourself to see failures as stepping stones toward success.

Embrace Change: Embrace change as a constant in business and challenge yourself to adapt quickly to changing market conditions or customer preferences.

Set Stretch Goals: Set ambitious but achievable goals for your business and challenge yourself and your team to push beyond your comfort zone to reach them.

Network Effectively: Expand your network by connecting with other small business owners, industry experts, and thought leaders to gain new insights and perspectives.

Practice Mindfulness: Challenge your mindset by practicing mindfulness and staying present in the moment, which can help you approach challenges with clarity and focus.

3Find your audience

With whom do you connect that increases your excellence capacity? Who do you lift up, and who challenges you?

Social Media Engagement: Utilize social media platforms like LinkedIn, Twitter, and Facebook to connect with fellow franchise owners, share insights, and engage with industry influencers.

Online Forums and Communities: Join online forums, discussion groups, and community platforms specific to your franchise industry to connect with likeminded individuals and share experiences.

Host Workshops or Webinars: Organize workshops or webinars on topics relevant to franchise ownership and invite other franchise owners to participate, share insights, and collaborate.

Attend Mastermind Groups: Join or create mastermind groups with other franchise owners to exchange ideas, provide mutual support, and hold each other accountable for personal and professional growth.

uke frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.

o learn more about luke and how Bella vista executive Advisors can help, please click here www.bellavistaexecutiveadvisors.com

Strategic Partnerships: Form strategic partnerships with complementary businesses or service providers to expand your network, access new customer segments, and create mutually beneficial opportunities for growth.

4learn, learn more, then add to your knowledge

Where do you find your knowledge growth?

5small experiments lead to enormous change

How do you try new processes, discover new and positive habits, add to your cache of resources?

Implement Incremental Changes: Break down larger goals into smaller, manageable tasks or experiments to test new processes and ideas without overwhelming yourself.

Set Clear Objectives: Define specific objectives or outcomes for each experiment or new process to track progress and measure success effectively.

Keep a Growth Mindset: Embrace a growth mindset that values learning, experimentation, and adaptation, recognizing that failure is an essential part of the learning process.

Seek Feedback: Solicit feedback from customers, employees, and peers to gather insights, identify areas for improvement, and refine your approach continuously.

Embrace Technology: Explore and leverage technology tools, software, and automation solutions that can streamline operations, improve efficiency, and enhance the customer experience.

Invest in Training: Invest in ongoing training and development for yourself and your team to acquire new skills, stay updated on industry trends, and foster

a culture of continuous learning and improvement.

Monitor Key Metrics: Track key performance indicators (KPIs) and metrics relevant to your business to assess the impact of new processes or experiments and make data-driven decisions.

Cultivate a Supportive Environment: Foster an organizational culture that encourages creativity, risk-taking, and experimentation, where team members feel empowered to suggest and test new ideas. Iterate and Iterate: Continuously iterate and refine your approaches based on feedback, data analysis, and evolving market conditions to optimize performance and drive sustainable growth.

Celebrate Wins and Learn from Failures: Celebrate successes and milestones achieved through experimentation, while also embracing failures as opportunities for learning and growth, extracting valuable lessons to apply in future endeavors.

6your values are the solid foundation to adjust your vision and mission for clarity

Core values reveal themselves in the tough times along with how you handle success.

7greater self-awareness creates greater impact on those you touch

Self-awareness is an iceberg. We understand and measure what’s above the surface. What habits help you understand and reveal what is now submerged?

Reflective Practices: Set aside regular time for self-reflection, journaling, or meditation to explore your thoughts, feelings, and behaviors, gaining insights into your motivations, values, and aspirations.

Solicit Feedback: Actively seek feedback from trusted mentors, colleagues, and team members to gain different perspectives on your strengths, weaknesses, and blind spots, facilitating greater self-awareness and personal growth.

Seek Professional Development: Attend seminars, workshops, or training programs focused on self-awareness, leadership development, or personal growth to acquire new knowledge, skills, and strategies for enhancing your self-awareness and effectiveness as a leader.

Seek Coaching: Consider working with a professional coach who specializes in personal development or leadership coaching to explore underlying beliefs, patterns, and behaviors, and develop strategies for enhancing self-awareness and achieving your goals.

8give your knowledge away

Instruction manuals are the starting point to effectively acquire new skills. Knowledge is worthless unless it’s put into practice.

9everyone is a colleague

Each person has varying experiences from their perspective. What can you learn from the simplest lessons?

10embrace the suck!

Your values show through the most in the toughest times; areas for improvement are revealed. Your true audience stays through the credits (Ferris Bueller’s Day Off reference).

bonus nugget

The ends of the spectrum are danger zones. How do you change either/or thinking? The ends of the spectrum require absolute truths, of which few exist.

There is no call to action for this article other than to offer my ear to those who want to discuss it and start uncovering your truths.

#94XMovement

#Franchising

#TheRedBook

h o W th e S e Fran C hi S e oW ner S tU rne D

their pa SS ion S into thriving BUS ine SS e S

Every year, millions of Americans take a leap of faith by joining the franchising world. According to a recent economic outlook report by the International Franchising Association (IFA), the franchising industry grew by a larger-than-expected 2.2% and is expected to gain traction by adding 15,000 units and 221,000 jobs in 2024 alone.

For portfolio companies like Authority Brands, parent company to 16 leading home service brands in the U.S., growth stems from building upon this upward momentum and recruiting passionate entrepreneurs. Authority Brands has a well-established support system that attracts across varied industries, giving aspiring franchise owners with passions in the home service space the opportunity to create a successful business.

One example of this is Tom and Maryellen Heinemann’s journey with Mosquito Squad, one of the largest mosquito and tick control franchises in North America. They opened their Mosquito Squad of North Jersey franchise 12 years ago. Outdoor enthusiasts, the couple has always had their own perennial garden and consider themselves good stewards of the environment. They were attracted to Mosquito Squad’s mission to protect customers from the dangers of mosquitoes while also caring for the ecosystem. After launching their business, the Heinemanns heard from a few local beekeepers who had concerns about pest control products harming pollinators. Those questions spurred Tom and Maryellen to research raising honeybees and ignited a passion to create their own bee apiary.

Through their beekeeping experiences, the Heinemanns have learned even more about how to properly care for pollinators while also treating their customers’ yards for mosquitoes and ticks. They apply

their Mosquito Squad training to identify mosquito harborage sites and beneficial plants and take great care to avoid treating blooming flowers or other plants that typically attract pollinators. They also connected with a network of dual owners and beekeepers in the system who aid in furthering knowledge of integrated pest management amongst the entire team. Working with the company’s on-staff entomologist, these beekeepers host educational seminars at Mosquito Squad’s annual meetings to highlight emerging trends within the beekeeping community. And while starting a franchising business developed a passion for beekeeping for the Heinemanns, it was a completely different journey for Hazael Parejas. Hazael was born and raised in Peru and moved to the United States for better opportunities at the age of 14 with his mother. He was diagnosed with cancer shortly after immigrating to the U.S., and while he made a full recovery, he battled through a herniated disc and emergency back

surgery shortly after that. Still focused on providing a better life for himself and his loved ones, Hazael took a job as a service technician with pet waste management company, DoodyCalls, so he could work without the risk of reinjuring himself. After making a recovery from his surgery and working in the field operations of DoodyCalls’ largest market in Washington D.C., Hazael decided to do something never seen before at the company: become the first field technician in their 20+ year history to transition to a franchise owner. He opened his first location in San Antonio, Texas, in 2021, and the success has followed him ever since. His pursuit of and passion for the American dream drove Hazael to win the 2022 DoodyCalls Franchise Owner of the Year Award and expand his territories to include Austin, Texas, and Washington, D.C., where his entrepreneurial journey first started. More importantly, franchising with DoodyCalls became a family affair for Hazael: his sister joined the company as a franchise owner in the Dallas-Fort Worth market. Hazael continues to make strides in the industry and actively engages with the larger Authority Brands team as a member of the Marketing Advisory Council. Among other services, DoodyCalls provides residential dog waste removal, yard deodorizing services, brown spot treatments, and pet waste station installation and management.

For Teferi Dejene and Tsebaot Gebre, life in the franchising industry came after realizing the potential to offer others the same amazing services their two Labrador retrievers received as long-term clients of Woofie’s. The mobile grooming company, which offers dog walking, pet sitting, house sitting, and mobile pet spa visits among other services, was co-founded by Amy Addington and Leslie Barron –fellow aspiring entrepreneurs who left the corporate world behind in 2004 to pursue their passion in pet care. Amy and Leslie’s goal was to create a business that offered elevated pet care services and provided high quality care to their furry friends.

Similarly, Teferi and Tsebaot have a deep love for animals and previously both worked in corporate settings. After exploring the idea of changing career paths and owning a franchise themselves, they made their dream a reality and opened their own Woofies franchise in 2019. After overcoming multiple challenges brought on by the pandemic, Teferi and Tsebaot are now one of the brand’s best performing franchises, own four mobile pet spa vans, and were named winners of the 2022 Woofie’s Franchise of the Year Award.

Many aspiring franchise owners like these examples from Mosquito Squad, DoodyCalls and Woofie’s start their business with hopes of making a living from their passions. Fortunately, there are many sectors of the franchising industry

about Jo R dan Wilson:

Jordan Wilson is senior vice president of franchise development for Authority Brands and has over 15 years of expertise in business development sales with franchise and national brands. As the lead of Authority Brands’ entire franchise development function, Jordan’s passion is for developing people and building a results-based culture.

that can be both fulfilling and financially rewarding. For aspiring entrepreneurs looking to pursue their passions, there are numerous associations, consultants, and networking opportunities to help identify what business model and industry is best for them. Franchisors like Authority Brands provide industry-leading support to help build businesses and fuel those passions. for more information on available opportunities with authority Brands, visit www.authoritybrands.com.

h o W to Spot the r ight

Fran C hi S e o pport U nity

With thousands of existing franchise concepts and over one hundred new concepts launching per year, finding the right franchise opportunity can be a daunting task for anyone looking to go into business for themselves.

Jim Waskovich and Doug Kennealey are the Co-Founders and Managing Partners

Doug Kennealey Co-Founder and Managing p artner of p rinceton e quity g roup

of Princeton Equity Group, a leading private equity firm exclusively focused on franchisor and multi-unit companies. They have built their careers identifying the right franchise businesses in which to invest and have backed over 35 concepts representing nearly 6,000 locations across the U.S since 2009.

Waskovich and Kennealey utilize “four lenses” through which they evaluate any new franchise opportunity. With over $1 billion of assets under management,

they operate on a different scale than most individuals looking to open their first location. However, they believe their approach is just as relevant, whether buying a single franchise license, or in their case, the franchisor.

it’s all about the unit economics

“The great thing about buying into a franchise system is that you should be able to develop a sense for how well your business will do before you open it” says Waskovich. Princeton does extensive work on how the existing locations of a concept perform over time and looks for concepts with superior four-wall performance. “We look for high bottom line margins and a high rate of return on the capital required to open and get a location to cash flow positive,” notes Kennealey.

So how does a prospective franchisee do research on unit economics? Waskovich suggests starting with the Franchise Disclosure Document or FDD. “The best franchisors will tell you in Item 19 of the FDD how existing locations perform. Look for concepts that disclose both revenue and other performance measures.” If the franchisor chooses not to disclose how existing locations perform, Waskovich and Kennealey suggest moving on to another concept to evaluate.

Another way to understand unit economics is by talking to existing franchisees. Princeton does this before investing in any concept. “Franchisees are usually willing to talk about their business with prospective franchisees,” says Waskovich. “Ask them how much it cost for them to open their location, how long it took them to start making money, and to walk through their P&L. It is amazing what people will tell you if you just ask.”

“ When buying a franchise license, get to know the leadership team at the franchisor. Look for a senior team that communicates honestly and has exceptional command of the business.”

look for Recession Resistant concepts

Waskovich and Kennealy target concepts that they believe will do well in all economic environments. “If you sign a 10year franchise agreement, chances are you are going to face a recession at some point during that time,” says Waskovich. “We look for concepts in services industries addressing end markets that have done

well in past downturns.” For example, Princeton has invested in concepts operating in the auto services, healthcare, wellness, and personal care industries that have all performed well in prior downturns.

avoid Fads

Some of today’s highest profile, fastestgrowing concepts may not stand the test of time. “We invest for the long term” says Waskovich, “if a franchisee signs a

5, 10, or 15-year lease, we need to make sure they have a successful business that far into the future.” Princeton looks to avoid concepts that are subject to changing consumer preferences. “This is one reason we avoid food concepts where consumer preferences change quite regularly” says Kennealey. Princeton’s portfolio includes brands like D1 Training, Ellie Mental Health, Mosquito Shield, and Pirtek, all of which offer services, the demand for which is likely to remain high for many years to come.

People Matter

When buying a franchise license, get to know the leadership team at the franchisor. “Look for a senior team that communicates honestly and has exceptional command of the business,” suggests Kennealey. “If they treat you poorly throughout the franchise sales process, what will they be like during the 10 or more years you are obligated to them as a franchisee?”

This is an area where talking to existing franchisees can be invaluable. “Ask existing owners of a concept how the franchisor treats them. Are they good people? How did they behave during a difficult time in the relationship?” offers Waskovich.

Waskovich says that buying a franchise is like getting married. “Getting in is always easier than getting out of the relationship!” He suggests making sure you take the time upfront to get to know the people involved before saying “I do.”

Waskovich and Kennealey say that the time they have taken to find the right concepts to buy has been worth it. “Franchising is an amazing industry that dramatically increases the chances of success when opening a small business.” Their “Four Lenses” have helped them avoid costly mistakes, while giving them the confidence to pursue the significant opportunities that exist in the franchising industry. v

in f ranchising

In the landscape of entrepreneurship, women are increasingly leaving their mark, challenging stereotypes, and reshaping industries once dominated by men.

The statistics speak volumes: with 13 million women-owned businesses in the U.S. and a remarkable 53% increase in female representation in home remodeling and construction, as reported by the Bureau of Labor Statistics, women are reshaping the franchising industry from within. Moreover, according to a study by the International Franchise Association, women-owned franchises have grown by 83% since 2011, highlighting the significant contribution of women to the overall franchising industry.

One woman in particular who is leaving her mark on the home restoration industry is Sherri Koppelkam, local franchise owner of AdvantaClean in Naples, Florida, and part of the Home Franchise Concepts family of home service brands. AdvantaClean offers a full suite of services for residential, commercial, institutional, and governmental properties that make these buildings clean, safe, healthy, and efficient for the occupants. Sherri is a trailblazer in the home restoration industry and a shining example of female entrepreneurship. Her entrance into franchising was a compassionate calling ignited by her profound desire to make a difference. With a managerial background of more than 20 years, Sherri wanted to utilize her skillset for a new business venture that aligned with her values and aspirations, and ultimately gave back to and helped others through difficult times. She joined the home restoration service brand AdvantaClean in 2018 and has made incredible contributions to her community through the franchise ever since.

In 2022, Sherri even partnered with another Home Franchise Concepts brand, Kitchen Tune-Up, and its franchise owner to give back to their local community which was devastated by the impacts of Hurricane Ian. Through the aftermath of the storm, she and her partners were able

to efficiently reach as many people in their area as they could to prevent mold setting in after severe water damage. Sherri has always been a believer in community service and giving back, so her role as an AdvantaClean franchise owner helped her become even more deeply involved in her community and offer services that so many people were in need of.

As already demonstrated, Sherri embodies the ethos of the AdvantaClean brand –committing to excellence, integrity, and community service. By leveraging her background in management, Sherri found a platform to showcase her leadership experience while also exhibiting the unique skills she holds as a female leader and how those can greatly contribute to the work that’s already being done in a male-dominated space. As a franchisee in

the home restoration space, Sherri provides multiple services to renovate, repair or even rebuild homes and buildings after tragedies – including water or fire damage and clean up, mold removal and remediation, air duct and coil cleaning, sanitizing and moisture control services, and more.

When it comes to restoration services, it’s not uncommon for homeowners to feel frustrated, upset or confused as they seek assistance to restore their home to its proper and safe state. While much of the work it takes to repair and restore homes is manual, what’s even more important is that it takes empathy, patience and understanding to work with clients during these stressful and tragic times. Women often have a more compassionate leadership style, and use a customer-centric approach, providing a more genuine

experience for clients, especially those who are in difficult situations such as ones seen by AdvantaClean. Making sure that clients feel supported during the process is so important, and also contributes to creating connections and lasting business relationships. This compassionate leadership style not only sets Sherri apart in a maledominated industry but also reinforces AdvantaClean's commitment to delivering unparalleled service and care to its clients, especially during their most vulnerable moments.

AdvantaClean's support and resources have played a pivotal role in Sherri’s success, providing her with the tools and guidance needed to thrive in the competitive home restoration market. Through collaborative efforts with AdvantaClean, Sherri has not only built a thriving business but has also become a role model for aspiring female franchise owners, demonstrating the transformative potential of a supportive franchise partnership.

Sherri’s journey mirrors a broader trend of women-owned businesses flourishing within the franchising landscape. With each passing year, the narrative of female entrepreneurship in franchising grows more compelling. Women like Sherri are not only breaking into traditionally male-dominated sectors but are excelling, driving innovation, and creating a lasting impact in their communities.

Sherri is one of the 13-million women business owners who are contributing to the increasing influence of women in franchising, showcasing their ability to thrive in diverse fields. By embracing diverse perspectives and talents, franchising opens doors to a wealth of opportunities for women and minorities, driving innovation and growth in every sector. As a female in franchising, Sherri hopes to continue to set a positive example for other aspiring female entrepreneurs and pave the way for more women to join the home services industry, and other traditionally maledominated spaces. v

g oo DC ent S Fo U n D er’S Drea M Began W ith a le M onaD e Stan D 35 y ear S ago

Joseph Bisogno’s entrepreneurial dreams began at a young age with a lemonade stand – long before the idea of Goodcents was realized in 1989.

Now, the concept that began as Mr. Goodcents Subs and Pastas, celebrates its 35th birthday March 1.

“I’m really living my dream here,” Bisogno said. “I’ve always aspired to be someone who others could learn from, and I think we’ve managed to do that over our 35 years in business together. We’ve built a great team together and I’m proud of what we’ve accomplished together. Goodcents has so many great owners who share a passion for the business, and I love to see them grow.”

Now known simply as Goodcents, the franchise is headquartered in De Soto, Kansas and has amassed nearly 70 locations in 10 states, with dozens more in development. While a lot has changed since those early days, much has endured through the years. The locations now offer online ordering, dine-in, carry-out, drivethru and delivery of sub sandwiches, soups, innovative catering and Goodcents To Go meals.

Bisogno always had an entrepreneurial mind. While it began with the lemonade stand, he didn’t stop there. At 18, he purchased his first ice cream truck. Then came a gas station and a used car dealership before he found a career with McDonald’s Corp.

But he still dreamed of owning his own restaurant.

After 10 years with the McDonald’s Corp., Bisogno started Mr. Goodcents Subs and Pastas in Lenexa, Kansas, in 1989. The new concept started with the basics – perfecting its signature pillowy soft bread that would be the foundation of its sandwiches – along with a variety of the freshest meats and cheeses, hand-sliced to order, and toppings

to complete sandwiches just the way customers like them.

While many franchise concepts have come and gone over the last four decades, Goodcents remains, including six of the brand’s original 10 stores. Part of that has to do with the relationships Bisogno builds with Goodcents owners.

“By having a personal relationship and spending the time with franchisees, shoulder-to-shoulder, it helps us understand why they love their store, their customers and where we can improve to help them thrive,” Bisogno added.

While he employs some old-school techniques to his leadership style and management, Bisogno knows technology is an integral component for the future of the restaurant business. Delivery apps, CRM systems, automated ordering, rewards programs and site selection tools are all tech-based solutions used throughout the industry. And Goodcents has gotten on board as new technology was introduced.

Technology is used to assist in site selection of its stores and the company has a new app and a refreshed rewards program that places new tech at its core of reaching new customers.

Earlier this year, Goodcents’ marketing team was selected from among 275 brands to be named “Rookie of the Year” by Par Tech Inc. for its “impressive customization, data utilization and direct communication capabilities through their app.”

“Today’s technology has a lot to offer our owners and we try to incorporate that where it makes sense,” Bisogno said. “I’m proud of our team and their ability to adapt to the new technology in our industry.”

But even with those conveniences, Bisogno likes taking a more hands-on approach and travels to any new site location to see it in person.

“There is something different about seeing the locations in person,” he said. “It’s a visceral experience. Computers can’t replace that yet. We count cars. We drive the area. We look inside to see what the buildout would be. There’s a lot you can tell from all of that, and it can make the difference in whether you are successful.”

But for Bisogno, it isn’t all about business. It’s also about giving back to your community.

Bisogno is the founder of the Goodcents Foundation and a strong longtime supporter of Habitat for Humanity, The

“ Last year, the company partnered with the Alzheimer’s Association to help raise awareness and funds through the company’s foundation. Since that time, Goodcents has donated more than $26,000 to help fund Alzheimer’s research and care and support for families.”

Children’s Miracle Network and the Leukemia Society of America. And with the restaurant’s anniversary, Bisogno continues to expand Goodcents’ community support.

Last year, the company partnered with the Alzheimer’s Association to help raise awareness and funds through the company’s foundation. Since that time, Goodcents has donated more than $26,000 to help fund Alzheimer’s research and care and support for families. Later this year, the Goodcents Foundation will be the presenting sponsor, and Joe and Laurie Bisogno serve as co-chairs, for the Alzheimer’s Association’s Walk to End Alzheimer’s in Kansas City.

“This community has been so supportive of everything that we do and it’s our duty to give back,” Bisogno said. “I’m proud of what we have accomplished, and I look forward to supporting such a great cause.” v

S ynergy ho M e C are in K e D 62 ne W territorie S in 2023; ha S gro W n 37% per C ent S in C e 2020

fastest growing Home care franchisor celebrates 25th anniversary in 2024

SYNERGY HomeCare, the fastest growing home care franchisor in the nation for three consecutive years, has expanded its national footprint by 37% percent since 2020. The brand added 62 new territory sales in 2023, ending the year with 499 territories.

A pioneer in the home care industry, the company, which was founded in 1999 in Mesa, Ariz., is celebrating its 25th anniversary this year.

The home care industry continues to evolve as the needs of an aging population increase. According to U.S. Census statistics, 10,000 Baby Boomers are turning 65 every day. By 2030, there will be more than 70 million people over the age of 65. A recent AARP survey found that the vast majority of those 65+ report they want to age in place and remain in their current homes for as long as possible.

SYNERGY HomeCare’s continued year-over-year-over-year growth answers that demand and is fueled by the commitment to care for its franchisees and clients. In fact, the brand was recognized with numerous awards in 2023 including:

• Entrepreneur Franchise 500 – Fastest Growing Franchise

• Franchise Business Review – Top Franchise, Top Franchise Culture, Most Innovative Franchise, Top Franchise for Women and Top Franchise for Veterans

SYNERGY HomeCare kicks off 2024 by being named to the 45th annual Entrepreneur Franchise 500. The brand was also once again honored as a Top Franchise by Franchise Business Review, as well as a Best of Home Care© Endorsed National Provider by Home Care Pulse, the leader in independent satisfaction research in the home care industry, for the eighth consecutive year.

“We’re coming into our 25th anniversary year with great momentum and it is rewarding to be recognized by so many for our growth and support of our franchisees and clients,” said Charlie Young, CEO of SYNERGY HomeCare. “We remain focused on continuing to enhance our award-winning home care platform and providing our franchisees with even more resources to grow their businesses in the coming year, while streamlining back-end operations.”

“It’s been rewarding to welcome so many new franchisees to the network who recognize the power and capability of our brand,” said SYNERGY HomeCare Chief Growth Officer Mike Steed. “We continue to attract compassionate entrepreneurs who recognize the consumer demand and growth potential for home care and the opportunity to do well with a SYNERGY HomeCare franchise, while doing good in their local communities.” visit synergyhomeCarefranchise.com for more information.

TIME KILLS DEALS

propelle D Bran DS C eo Catherine Mon S on i n DUC te D into i Fa h all o F Fa M e

Congratulations to Propelled Brands CEO Catherine Monson, who received the International Franchise Association (IFA) Hall of Fame Award at the 2024 IFA convention in Phoenix.

The award recognizes a franchisor or franchisee who has contributed significantly to the advancement of the franchise business model and to the benefit of the IFA mission. It is the oldest and most prestigious recognition conferred by the association. Monson was recognized for her exceptional commitment and contributions to the franchising industry.

“This remarkable honor is a collective achievement, shared not only by me

but by every franchisee, team member and mentor who has played a role in shaping my career,” said Monson, whose award reflects her steadfast dedication, pioneering leadership, protection of the franchise business model, and her substantial influence within the franchising community.

“My career in franchising has been driven by a passion for small business and franchising and the countless opportunities created by the franchise business model,” said Monson, who has served on the IFA Board of Directors for 15 years and as chair from February 2020 to February 2022, the only two-term chair of the IFA.

Past IFA Hall of Fame inductees have included franchise icons including Ray

“ My career in franchising has been driven by a passion for small business and franchising and the countless opportunities created by the franchise business model.”

Kroc of McDonald’s Corp; Conrad N. Hilton of Hilton Hotels; David Thomas of Wendy’s International; and others.

In 2021, Monson oversaw the creation of Propelled Brands, a multi-brand franchising company that strategically focuses on empowering growth of service-oriented businesses. With a global network of over 1,300 franchise locations, the brands include FASTSIGNS® , SIGNWAVE®, MY SALON Suite® , Camp Bow Wow® and NerdsToGo®

An outspoken champion of franchising, Monson has represented the franchising industry’s interests before the U.S. House of Representatives, twice, addressing key issues that impact the business model. Her dedicated efforts in advocacy and government relations were recognized when she received the first-ever “FAN of the Year Award’’ from the IFA in 2015.

“As the next generation of franchise leaders emerges, I am committed to sharing my knowledge for the benefit of franchising,” she said.

Matthew Haller, IFA President and CEO, praised Monson’s exemplary service, noting her volunteer work for the association, her franchisee-centric approach across her brands, and her staunch advocacy for the franchise business model, especially during challenging times such as the pandemic. As the recipient of the Hall of Fame Award, Monson’s legacy is cemented in franchising history. This award is a testament to her unwavering passion, her innovative spirit, and her profound impact on the world of franchising. v

Photo courtesy of the International Franchise Association

b eans & bR e Ws co FFee H ouse

Beans & Brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

t he l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and V ps. t hey carry on our best

bodyba R Pilates

Founded on the principles of strength, community, and balance, Body Bar pilates has been redefining fitness with its innovative approach to pilates since 2012.

t he brand boasts state-of-the-art studios, equipped with the latest pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. Body Bar pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, Body Bar pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

b usiness Finance d e P ot

Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.

our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

FR an C h ISI ng USa

a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk

Email: kfalk@beansandbrews.com

experience, powered by pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. o ur expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art pilates equipment. a s a growing franchise, Body Bar presents an exciting opportunity for entrepreneurs in the fitness industry. Joining the Body Bar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

https://bodybarpilates.com/franchise

our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. please visit our website for more information.

Website: www.businessfinancedepot.com

Email: paul@businessfinancedepot.com

phone: (800) 788-3884

contact: paul Bosley

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

co M et c leane R s

FR anc H ise gR ou P, llc

Become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and l aundry services is here to help you help others. our 60 years of brand history speaks

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information:

contact: Jack d g odfrey Jr. phone: 888-461-3555

Email: franchising@cometcleaners.com

Website: cometfranchising.com

dRyba R sH o P s FR anc H ising

drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. life is too short not to do something you love!

drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of drybar!

Fastsigns®

now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.

o ur high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

• #1 Ranked Sign Franchise in Entrepreneur Magazine

Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

g ene R ato R s u Pe R cente R

g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

people know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.

Honest a be Roo F ing

since 2007, honest abe roofing has been installing, repairing, and maintaining residential and commercial roofs. Within just 5 years of franchising, har has expanded into over twenty locations.

honest abe roofing has been awarded Entrepreneurs top 500 Franchises of 2022, and Qualified remodeler’s top 500 Franchises of 2023.

Founded in the small town of terre haute, indiana, Kevin newton launched his small-town business and slowly gained customers from his friendly demeanor

iM age o ne usa

image o ne Usa is a commercial cleaning services business. t he image o ne franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. it is regularly recognized as a top franchise by third-party franchise and business publications, including cnBc.com, Entrepreneur. com and Franchise Business review.

image o ne franchisees work for themselves in a unique relationship with the franchise company. image o ne provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. image o ne

in addition to the strong brand and customer experience established by drybar you will benefit from the infrastructure of being part of WellBiz Brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, inc has developed resources to help you every step of the way!

For more information please contact Kelli schroeder at:

ph: 303 663 0880

E: leads@drybarshops.com

https://www.drybarshops.com/franchising/

• Franchise Research Institute World Class Franchise 20112015

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

• CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates

Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide.

For more information: phone: 1-214-346-5679

Email: mark.jameson@fastsigns.com

o r visit our Website: www.fastsigns.com

By becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

For more inforamtion:

contact: glenn leingang phone: 281-251-6100

Email: glenn@generatorsupercenter.com

Website: generatorfranchise.com

and skilled roofing craftsmanship. Within a few years, newton took initiative to grow his small business into something bigger, and better. Upon this new direction, his business took off, and honest abe roofing began growing into a large corporate roofing franchise, with its one-of-a-kind small-town feel. since opening, honest abe roofing has never stopped growing!

contact our V p of Franchise, Brian Kiefer, at brian@honestaberoofingfranchise.com to learn how you can become a leader in the roofing industry.

https://www.honestaberoofing.com/

provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. o ngoing training is delivered both at image o ne’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

image o ne has commercial cleaning franchise locations covering chicago, cincinnati, dallas, d enver, d etroit, Fort Myers, nashville and o rlando. Franchise territories are available nationwide.

For information on the franchise, visit http:// image o neUsa .com

Ku M on n o R t H aM e R ica i nc.

high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

May W eat H e R b oxing + Fitness

after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.

Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.

d esigned for greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.

$22B industry – Fitness is back, and it’s stronger than ever

FR an C h ISI ng USa

a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

McMillan Pllc

McMillan pllc is an innovative law firm focusing on commercial real estate law, financial services, and business law.

o ur attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

n e R ds to g o

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

phone: 201-928-0444

Website: Kumonfranchise.com

before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.

contact: r yan reeves

Email: ryan@mayweather.fit

Website: https://mayweatherfranchise.com/

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

specific needs of franchisees. our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space. McMillan pllc prides itself on providing legendary service at fair rates.

For more information contact shawn McMillan at: phone: (980) 585-1260

Email: shawn@McMillanpllc.com

Website: https://mcmillanpllc.com/

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

n ext Healt H

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad t herapy, iV t herapy, cryotherapy, infrared t herapy, hyperbaric o xygen

o HM Fitness

ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

t he EMpower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

t herapy, hormone optimization, o zone t herapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact Vanessa Kekina at: phone: 310-295-2075

Email: marketing@next-health.com

Website: www.next-health.com

t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: d oug payne

phone: (480) 582-2900

Email: franchisees@ohmfitness.com

Website: www.ohmfitness.com

Re M edy sPa & salon s uites

remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta.

amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com

syne R gy Ho M e c a R e

synErgy home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, synErgy home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com synErgyhome careFranchise.com

tH e e nt R e PR eneu R ’s s ou R ce

Established in 1984, t he Entrepreneur’s source® is north america’s leading career o wnership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, lifestyle, Wealth and Equity goals.

t he Entrepreneur’s source® has grown

tH e g odda R d s c H ool

g oddard systems, llc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.

t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.

children learn best through experience. For 35 years, t he g oddard school has employed

u nited d e Fense tactical

Founded in 2019 and franchising since 2023, United d efense tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United d efense tactical as a way to bridge that gap. Members at United d efense tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

W ellbiz b R ands inc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing l ash studio®, drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

xP onential

xponential is the largest global franchisor of health and wellness brands.

t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga. in partnership with its franchisees, xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.

t he Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about t he Entrepreneur’s source, please visit entrepreneurssource.com.

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, d c

to learn more about t he g oddard school, please visit g oddardschool.com.

For more information about

t he g oddard school franchise system, visit g oddardschoolFranchise.com.

courses range from beginner through police or military level experience. o ur reality Based t hreat training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact Ken lynch phone: (949) 612-2711

ken@uniteddefensetactical.com

https://uniteddefensetactical.com/

offer exceptional, service-based experiences through recurring revenue models.

our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.

xponential’s portfolio of brands includes club pilates, cycleBar, stretchl ab, row house, aK t yogasix, pure Barre, stridE Fitness, rumble Boxing, BF t, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: phone: 949 346 3000

Email: salesinfo@xponential.com

Website: www.xponential.com/franchising

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the a-z directory onto your FoCUS, pRoFILe or ad!

to learn about the a-z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com