Trends Chamber
The Official Publication of The Chamber of Commerce of Cape Coral
SURFSIDE SUNSET MARKET EVERY TUESDAY AT THE SHOPS OF SURFSIDE YEAR ROUND 2:00 PM - 7:00 PM CAPE CORAL FARMERS’ MARKET AT CAPE HARBOUR EVERY SATURDAY 8:00 AM - 1:00 PM
To Promote and Serve Business and Community
June 2017
JUNE 2017 JUNE 1 | 11:30 AM - 1:00 PM FOOD FOR THOUGHT LUNCHEON CAPE CORAL TECHNICAL COLLEGE 360 SANTA BARBARA BLVD N, CAPE CORAL, FL Publisher & Editor
JUNE 6 | 7:30 AM - 8:30 AM BUSINESS CARD EXCHANGE BROOKDALE SANTA BARBARA 911 SANTA BARBARA BLVD, CAPE CORAL, FL JUNE 14 | 11:30 AM - 1:00 PM GENERAL MEMBERSHIP LUNCHEON PALMETTO PINE COUNTRY CLUB 1940 SW 9TH COURT, CAPE CORAL, FL
JUNE 15 | 5:30 PM - 7:30 PM BUSINESS AFTER HOURS PALMVIEW & GULF COAST VILLAGE RETIREMENT COMMUNITY 1433 SANTA BARBARA BLVD, CAPE CORAL, FL
Stephanie Roberson Technology Director stephanie@capecoralchamber.com
Contributing Editors Donna S. Germain President/CEO donna@capecoralchamber.com Claudia St. Onge Business Manager cso@capecoralchamber.com Annette Siner Special Events Director annette@capecoralchamber.com Shawna Pike Membership Sales Director shawna@capecoralchamber.com
JUNE 23 | 12:00 PM - 1:00 PM NETWORKING AT NOON COMMUNITY LENDING 8191 COLLEGE BLVD, SUITE #203, FT MYERS, FL
Melanie Lempke Membership Services Director melanie@capecoralchamber.com
SURFSIDE SUNSET MARKET | THE SHOPS AT SURFSIDE TUESDAYS YEAR ROUND FROM 2:00 PM - 7:00 PM
Lori Marlowe Welcome Center Specialist lori@capecoralchamber.com
CAPE CORAL FARMERS MARKET | CAPE HARBOUR OPEN SATURDAYS FROM 8:00 AM - 1:00 PM
Chamber of Commerce of Cape Coral P.O. Box 100747, Cape Coral, FL 33910 2051 Cape Coral Parkway, Cape Coral, FL 33904 Phone (239) 549-6900 Fax (239) 549-9609
CHAMBER TRENDS LOOKING FOR LEADERS Donna S. Germain President/CEO
The Chamber of Commerce of Cape Coral is actively seeking trustee and director applications for the 2018 Board of Directors. These volunteer leaders are required to attend bi-monthly board meetings, networking events and serve on committees. This committee creates the policies, positions and direction for the organization often with advisement of other committees and task forces. Board members are encouraged to participate in one or more chamber committees so that they can report committee activities to the Board of Directors monthly. Board members are also encouraged to attend membership functions and further the communication of chamber issues.
2017 BOARD OF DIRECTORS Chair Trish Lassiter, Lee County Electric Coop. Chair-Elect Joseph Francioni, The Smart Companies Treasurer Ed Bolter, Lamar Advertising Past Chair Brett Bisbe, B2 Technology Solutions, Inc Financial Advisor Tony Constantino, Constantino, Nelson and Werlin Barb Adams Keith Banasiak, Waste Pro of Florida Beverly Black, Black Business Solutions, LLC Dana Brunett, City of Cape Coral Matthew Connar, Boost Creative Angela Davis, Merrill Lynch Diane Everhart, Blue Chip Financial Julie Ferguson, Cape Coral Caring Center Cynthia Gallagher, The Breeze Newspapers Tom Hansen, Boat House of Cape Coral Tim Hauck, Fuller Metz Cremation and Funeral Services Bill Jacob, CenturyLink Bill Johnson, Jr, Cape Coral Construction Industry Assoc Jay Johnson, Bubba’s Roadhouse and Saloon Laura Koehn, CapeCoral.com Mike Quaintance, Keiser University Ed Ramos, Ramos Builders, Inc Michelle Whitlock, Siesta Pebble Pool Interiors Zachary Zeis, Storm Smart
CHAIRMAN EMERITUS For most, a minimum of 5 to 10 hours per month is normal. However, a few give much more. The board meets the last Tuesday of each odd number month (ex: January, March, May, etc.) at 7:30 am We truly appreciate their commitment, as the Chamber would only be able to accomplish one-half of what it does without volunteers. The Chamber Nomination Committee has been formed with Joseph Francioni as the Chairman and members Trish Lassiter, Brett Bisbe, Mike Quaintance, Bill Johnson, Jr and Dusty Shelton. They are taking applications so that they can create a ballot of qualified members for the Board to vote on in September 2017. Every eligible member in good standing who apply will be placed on the ballot. However, the Nomination committee will make recommendations to the board prior to the vote. Recommendations made by the nomination committee are based on industry, involvement and participation in the Chamber leadership programs. If you have any questions, please contact me at (239) 549-6900 ext. 107 or donna@ capecoralchamber.com. The deadline for application submission is July 1, 2017 CLICK HERE FOR APPLICATION
Annette Carrasquillo, LAI Design Associates, LLC Wayne Kirkwood, Kirkwood Electric, Inc. Thomas Giles, Avalon Engineering Michelle Lewis, B-2 Solutions Heather Mazurkiewicz, BJM Consulting, Inc. Joseph Mazurkiewicz, BJM Consulting, Inc. Donna Meola, South Cape Hospitality Entertainment Assoc Don Schnell, Regions Bank Thomas Shipp Jr, Attorney Christopher Spiro, Spiro & Associates Elmer Tabor, Wonderland Realty/Cape Coral Town Center
TRUSTEES Bonnie Brett, Cape Coral Charter School Brandon Deaver, B-2 Technoloy Solutions Lissa Craig Ford, The News-Press Rana Erbrick, City of Cape Coral Keith Lewis, All Power Electric & AC Mike Noone, Goldberg, Racilla, D’Alessandro & Noone, LLC David Owen, BB & T - Oswald, Trippe & Co. Steve Sanabria, The Westin Cape Coral Sarah Sheffield, Massage Envy Molly Wright, Suncoast Beverage
CHAMBER STAFF Donna S. Germain, President Claudia St. Onge, Business Manager & Farmers’ Market Director Stephanie Roberson, Technology Director Annette Siner, Special Events Director Shawna Pike, Membership Sales Director Melanie Lempke, Membership Services Director Lori Marlow, Welcome Center Specialist
MESSAGE FROM THE CHAIR HURRICANE SEASON IN HERE BE PREPARED Trish Lassiter, 2017 Chair
What you can’t prevent, you can prepare for As Floridians, we all know and accept the reality that we live in a hurricane-prone state. Hurricane season started June 1 and ends November 30. Forecasters are predicting another “above-normal” year of storms. Are you ready? For some of us, that means making sure we’ve stocked up on flashlights, batteries and water. But those who manage businesses have to think well beyond the “creature comforts” to make sure their businesses remain operational or are closed for a short period of time should a hurricane hit. Below are some things to think about.
to remain onsite throughout the storm? If so, what equipment, bedding, food, etc. do you need to bring in for that crew’s use while the storm is raging? 3. Keep your employees in the loop. Once a tropical storm develops into a hurricane, the weather forecasters typically have a good idea of when the storm is likely to hit. Your business at that point can decide when it will send employees home and secure its facilities until the storm passes. Many organizations use the closure of local schools to determine when they will shut down operations. Once that decision is made, employees need to be notified. Employers need to decide in advance how they will communicate with employees, whether or not they will allow employees to work from home, allowing flexible work schedules after the storm to accommodate employee’s whose homes may have been damaged, whether or not employees will be compensated for missing work, etc.
4. Communicate with employees after the storm. Once the 1. Review your insurance policy to avoid any surprises. You storm passes, businesses need a mechanism to let employees know will also need a separate flood insurance policy to cover any storm that they are open. Many businesses develop call trees…requiring damage related to flooding. There’s a 30-day waiting period for supervisors to contact the employees who report directly to them to notify them of the business reopening. flood insurance policies to take effect. 2. Walk through your facility to determine what needs to be done to secure and protect equipment and documents. For example, when we know a hurricane is imminent but before we close to wait out the hurricane, do you want to unplug computers and monitors, wrap them in plastic and set them on a desk or shelf in case your facility becomes flooded? And speaking of computers, do you have a mechanism for your server to be backed up to a remote location so that if the storm destroys your facility, you can easily retrieve your business records so that your operations can continue? Additionally, it’s a good idea to plan how you are going to protect windows and doors from the elements. Do you have storm shutters that can be installed on windows or do you need to purchase plywood and nails to place over your windows to protect them from breakage? Does the nature of your operations require a skeleton crew
5. Recover from the aftermath. Power outages, strong winds and flooding can damage facilities. Businesses need to think about continuity of operations now…well before a disaster hits. This is just a short overview of things to think about when preparing for hurricane season. Ideally, you have an Emergency Preparedness and Business Continuity Plan that provides a systematic approach to prepare and to follow in the event of an emergency or disaster including the process of recovery. Also, check out FloridaDisaster.org which offers tools and information designed to help Florida businesses stay prepared.
17 PACKET PICK-UP Friday, June 30, 2017 @ Priority Business Solutions 4814 Vincennes St, CC, FL 33904 2:00 p.m. - 6:00 p.m.
POST RACE FOOD, REFRESHMENTS & MUSIC
TUESDAY, JULY 4TH, 2017 6:30 A.M. CHECK-IN; 7:30 A.M. START KID’S FUN RUN (12 & UNDER) - $10
BY JUNE 9TH - $20 ADULT; $15 YOUTH* BY JUNE 23RD - $25 ADULT; $20 YOUTH* BY JULY 3RD - $30 ADULT; $25 YOUTH* ACTIVE/RETIRED MILITARY - $20 DAY OF RACE - $40 ADULT/YOUTH
T-SHIRTS TO ALL PARTICIPANTS SIGNED UP BY JUNE 16, 2017; FIRST COME AFTER. *YOUTH = 17&UNDER BY DAY OF RACE TROPHIES: OVERALL M&F MASTERS 40&OVER M&F GRANDMSATERS 50&OVER M&F SR.GRANDMSATERS 60&OVER M&F OVERALL MILITARY M&F
FULL NAME: ________________________________________________
MALE OR FEMALE (PLEASE CIRCLE)
AGE ON RACE DAY: ______ DATE OF BIRTH (mm/dd/yyyy): ______________ PHONE NUMBER: ___________________ ADDRESS: ______________________________________ CITY/STATE/ZIP: ______________________________ EMAIL ADDRESS: ___________________________________________________________________________
CUSTOM MEDALS FOR TOP 3 OF ALL CIRCLE SHIRT SIZE: (GUARANTEED ONLY BEFORE JUNE 15 ; FIRST COME AFTER JUNE 1ST) YS YM YL AS AM AL AXL A2XL A3XL AGE GROUPS MALE & FEMALE: 0-11, 12-15, 16-19, 20-24, 25-29, 30-34, EMERGENCY CONTACT: _________________________ PHONE: __________________ RELATION: ______________ 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, PAYMENT: CASH ENCLOSED CHECK ENCLOSED (CK#:_______) CREDIT CARD (PLEASE GO ONLINE TO WEBSITE) 65-69, 70+ DRIVER’S LICENSE # (CHECK ONLY): _______________________________________________________________ FOR MILITARY PARTICIPANTS ONLY
ALL CHECKS MADE PAYABLE TO: CAPE CORAL CHAMBER
MILITARY ID# ____________________ BRANCH OF SERVICE: ____________________ YEARS OF SERVICE: _________ Release Form (Mandatory) Incomplete or unsigned entry form cannot be accepted. I know that participating in this running event is a potentially hazardous activity. I agree not to enter and participate unless I am medically able and properly trained. I agree to abide by any decision of an event official relative to my ability to safely complete the event. I am voluntarily assuming all risks associated with participating in this running event including but not limited to falls, contact with other participants, spectators or others, the effects of weather, including heat, cold, and/or humidity, traffic and rough trail conditions on the course, all risks being known and appreciated by me. Having read this Waiver of Liability and knowing the facts, and in consideration of your acceptance of this application of entry in the Freedom 5k, to be held on July 4, 2017 I, for myself and anyone entitled to act on my behalf, waive and release the Ft. Myers Track Club, the State of Florida, the County of Lee, The City of Cape Coral, The Chamber of Commerce of Cape Coral, all sponsors, volunteers, officers, directors and members of each said organization, their respective employees and agents, and any other entities and individuals who are in any way connected with this event even though that liability may arise out of negligence or carelessness on part of persons named in this waiver. BY SUBMITTING THIS APPLICATION, I AGREE TO THE ABOVE WAIVER OF LIABILITY. The FMTC and Chamber of Commerce reserve the right to deny registration to any applicant. Further, I hereby give full permission to any and all of the foregoing to use any photographs, video-tapes, motion pictures, recording and any other record of this event for legitimate purposes. Should this race be cancelled the entry fee shall be deemed a donation. PLEASE FOR SAFETY REASONS, NO STROLLERS, DOGS OR ROLLER SKATES.
MAIL REGISTRATION FORM TO: CAPE CORAL CHAMBER ATTN: FREEDOM 5K 2051 CAPE CORAL PARKWAY EAST CAPE CORAL, FLORIDA 33904 *POSTMARKED BY JUNE 26TH*
____________________________________________ SIGNATURE OF PARTICIPANT
__________________ DATE OF SIGNATURE
payment s
payr ol l
f unding
Please recognize a past or present military member at the Freedom 5K & Fun Run. 100% of the proceeds from the track signs will benefit the charity organizations for this year. Information about who they are and their information can be found on the Freedom 5K website www.Freedom5kCC.com. The Annual Freedom 5k is intended to raise awareness for the past, present & future veterans in America. For more information please contact Annette Siner at Annette@CapeCoralChamber.com or (239)549-6900 x.111
**PLEASE NOTE: DEALINE FOR TRACK SIGN APPLICATION - MONDAY, JUNE 26TH @ 5:00 P.M.
COMPANY NAME IF APPLICABLE: ________________________________________________________________ CONTACT NAME: __________________________________________ PHONE NUMBER: ___________________ ADDRESS: ______________________________________ CITY/STATE/ZIP: ______________________________ EMAIL ADDRESS: ___________________________________________________________________________ PAYMENT:
CASH ENCLOSED
CHECK ENCLOSED (CK#:_______)
CREDIT CARD (OR ONLINE ON WEBSITE)
CARD TYPE: _______ CARD #: _____________________________________ EXP: _____________ CVV: _______ DRIVER’S LICENSE # (CHECK ONLY): _______________________________________________________________ PLEASE FILL OUT INFORMATION BELOW HOW YOU WOULD LIKE IT TO READ ON THE SIGN FULL NAME OF HONORED PERSON: _______________________________________________________________ BRANCH OF SERVICE: ________________________ RANK: __________________________________________ QUOTE FOR SIGN: __________________________________________________________________________ DONATED BY: (please email logo if company)___________________________________________________________ PLEASE MAKE CHECK PAYABLE TO: CHAMBER OF COMMERCE OF CAPE CORAL. FAX # (239) 549-9609 ATTN: FREEDOM 5K TRACK SIGNS MAILING ADDRESS: 2051 CAPE CORAL PKWY E, CAPE CORAL, FLORIDA 33904 EMAIL: ANNETTE@CAPECORALCHAMBER.COM
FEBRUARY NEW MEMBERS & RENEWALS
NEW MEMBERS
RENEWALS
A TOUCH OF CLASS PET GROOMING Brandy
Adams Homes of N.W. Florida Member Since: 04/24/2002
CAPE CORAL HISTORICAL SOCIETY AND MUSEUM Shalla Ashworth
AGE Realty, Inc. Member Since: 05/18/2015
COASTAL SHUTTERS & WINDOWS Danielle Montgomery COASTAL SHUTTERS & WINDOWS/ HURRICAN PROTECTION Danielle Montgomery
Animal ER of Southwest Florida, Inc Member Since: 04/05/2013 Arthur Printing Member Since: 04/01/1997 Bert’s Bar & Seafood Gril Member Since: 04/25/2008
Larue Pest Management,Inc. Member Since: 04/11/2005
Tim Collier-State Farm Member Since: 12/01/1990
Lee County Tax & Accounting Svcs, LLC D.B.A. Liberty Tax Service Member Since: 05/28/2015
TOTI Media, Inc Member Since: 05/10/2016
Matteo Graphics Member Since: 05/25/2011 Papa Joe’s Italian Restaurant Member Since: 04/13/2012 Quality Automotive Center Member Since: 04/21/2015 Quality Pest Control of S.W. FLA, Inc Member Since: 03/16/2009
COASTAL SHUTTERS & WINDOWS/ WINDOWS Danielle Montgomery
Bill Smith Inc. Member Since: 03/01/1989
D & A LLC Aisha Reed
BMI Florida Realty, LLC Member Since: 04/07/2011
DREAM VACATIONS Debbie Kohl
The Boat House of Cape Coral Member Since: 04/27/2010
ENERGY HARNESS CORPORATION Leo Cordones
Bookkeepers Plus Member Since: 05/23/2013
FIRST DATA John Paul Figaro
Cape Smoke Shop Member Since: 04/01/1995
Rehabilitation and Healthcare Center of Cape Coral, LLC Member Since: 05/01/2011
FIRST INTERNATIONAL TITLE Jenna Tarazi
Country View Garden Homes Member Since: 04/30/2014
Rib City Member Since: 04/01/1997
NEW YORK LIFE INSURANCE COMPANY Jan Harr
Danny Yates Landscaping Member Since: 04/12/2016
Rotary Club of Cape Coral Sunset Inc Member Since: 05/06/2010
Fishermen’s Village Member Since: 04/30/2012
Sea Breeze International Management Corp Member Since: 04/26/2005
TERIYAKI MADNESS Frank Giuliano
WELCOME TO THE CHAMBER!
Florida Everblades Member Since: 04/28/2006 I Ragazzi Pizza Member Since: 02/27/2009
Ramos Builders, Inc. Member Since: 05/30/2000 Raso Realty, Inc. Member Since: 04/01/1989 Real Estate Showcase Member Since: 04/01/1996
SERVPRO of Cape Coral Member Since: 04/30/2015 The Westin Cape Coral Resort at Marina Village Member Since: 02/04/2013
WFTX-TV Member Since: 03/01/1989
THANK YOU FOR YOUR RENEWALS! If you know someone who would benefit from Chamber Membership, please reach out to a member of our Membership Team Shawna Pike Membership Sales Director shawna@capecoralchamber.com
RIBBON CUTTINGS BEATTIE DEVELOPMENT 1213 Cape Coral Parkway E www.beattiedev.com | (239) 257-3295
TROPICAL BREEZE FUN PARK 234 Santa Barbara Blvd (239) 689-4375 | www.tropicalbreezefunpark.com
D & A LLC info@dandallcus.com | www.dandallcus.com (239) 214-0263
BADGERS BUSINESS SOLUTIONS
HOUSE 2 HOME 2354 Surfside Blvd #D-102 (239) 910-0597
www.badgersbusinesssolutions.com (941) 667-3891
TERIYAKI MADNESS 2209 Santa Barbara Blvd. Unit 101 tmad061@teriyakimadness.com | (239) 218-7953
RIBBON CUTTINGS FLEXIBLE CLASSES ON DEMAND 615 Cape Coral Parkway, Ste. 205 | RLowe2523@aol.com www.americanheartassociationclasses.com | (239) 851-6040
CREATIVE SPACES INVITING PLACES 1216 SE 9th Terrace WWW.HLPOSEYBUILDERS.COM | (239) 229-8273
EXPERIENCE FAMILY CHIROPRACTIC 2378 Surfside Blvd. Suite A133 efchealth.com | (239) 689-4375
Whether You Just Joined or Just Renewed Your Membership, Schedule Your Ribbon Cutting Today by Calling Our Membership Director, Shawna Pike at (239) 549-6900 x103 (or) shawna@capecoralchamber.com
HOST A NETWORKING EVENT IN 2017 Business Card Exchange Networking at Noon
Business After Hours
For the early birds, the Business Card Exchange is designed for those who cannot get away midday or for those looking for the extra early morning networking from 7:30am. You will find members passionate about networking the first Tuesday of each month at the Business Card Exchange Networking Event.
Join your fellow Chamber members for the Business After Hours Networking Event from 5:30pm - 7:30pm. Enjoy the opportunity to network with 100+ members. We always have networking activities, great giveaways and sponsorship opportunities to expose your business.
AVAILABLE HOST DATES October 3 November 7 December 5
Join your fellow Chamber members the forth Friday of each month from 12:00pm - 1:00pm for Networking at Noon. Enjoy the opportunity to network with other chamber members and potential customers during the lunch hour. AVAILABLE HOST DATES July 28 August 25 September 22
AVAILABLE HOST DATES December 7
To host a networking event in 2017 or for questions regarding each of these opportunties, contact Shawna Pike, Membership Sales Director at (239) 549-6900 x103 or shawna@capecoralchamber.com
Diamond Member Lee Health P.O. Box 2218 Fort Myers, FL 33902
Executive Member CenturyLink 2710 Del Prado Blvd S, Cape Coral Gulf Coast Village Retirement Community 1333 Santa Barbara Blvd. Cape Coral
Lee County Electric Cooperative 4980 Bayline Dr North Fort Myers, FL 33917
The News-Press - Fort Myers Office 2442 Dr. MLK Blvd. Ft. Myers
B2 Technology Solutions 1406 SE 46th Lane Cape Coral, FL 33904
Fifth Third Bank 2402 Surfside Blvd., Cape Coral, FL 33991 2724 Del Prado Blvd, Cape Coral, FL 33904 114 Hancock Bridge Pkwy, Cape Coral, FL 33991 1801 NE Pine Island Rd, Cape Coral, FL 33909 1600 Cape Coral Pkwy. E, Cape Coral, FL 33904
Call Annette Siner for more information or to be involved in the 2017 Women’s Leadership
SPONSORSHIP INFORMATION
Conference at
Presenting Sponsor - $2,000 x x x x x x x x
(239) 549-6900 x111
Speaking engagement opportunity Company logo will be displayed on all marketing material used for the event. Your logo will be displayed on the large screen during the event. Organization logo will be displayed on Women’s Leadership Conference website with link Half page ad in the chamber trends as the Presenting sponsor. Marketing Table at the breakfast &lunch tradeshow] Promotional material in attendee gift bags Conference admission for up to 5 guests
Executive Sponsor - $1,000 x x x x x x x
Company logo will be displayed on all marketing material used for the event. Your logo will be displayed on the large screen during the event. Organization logo will be displayed on Women’s Leadership Conference website with link Half page ad in the chamber trends as the executive sponsor. Marketing Table at the breakfast &lunch tradeshow] Promotional material in attendee gift bags Conference admission for up to 5 guests
Cardinal Level Sponsor - $500 x x x x x x
Company logo will be displayed on all marketing material used for the event. Your logo will be displayed on the large screen during the event. Organization logo will be displayed on Women’s Leadership Conference website with link Marketing Table at the breakfast &lunch tradeshow Promotional material in attendee gift bags Conference admission for up to 2 guests with premier seating.
Table Sponsor - $150 (Only 10 available; this is not a vendor space) x x x x x
Company name will be displayed on all marketing material used for the event. Your logo will be displayed on the large screen during the event. Organization logo will be displayed on Women’s Leadership Conference website with link Promotional material in attendee gift bags Table sponsored by your company will have name of company in center will marketing material available to attendees seated at table. (all marketing material must be provided by company)
LOOKING TO HIRE? Let us give you a helping hand use the chambers online Job Bank If you need more information about the chamber Job Bank, please contact Stephanie Roberson at (239) 699-8442 or stephanie@capecoralchamber.com http://web.capecoralchamber.com/jobbank
We deliver reliable electricity at the lowest price possible. We aren’t in business to make a proďŹ t. We work to wow you!
Bringing you WOW since 1940.
www.lcec.net 239-656-2300
HEALTHY TRENDS
MORE ON THE SCIENCE OF NUTRITION Salvatore Lacagnina, D.O. Vice President of Health & Wellness, Lee Memorial Health System
Recently I listened to a short podcast from Dr. Mark Hyman, Chairman for the Institute for Functional Medicine, entitled “Dairy: Six reasons why you should avoid it at all costs” during which he basically says – listen to the message, I’m just the messenger. Over the last seven years, in my Chamber Trends articles and during my public presentations, I have written and said the same in order to focus the audience on the message, the science of nutrition and not the messenger. Dr. Hyman starts out talking about the advertising slogan from the milk industry, “Got Milk?” and states “everyone knows you need to drink milk to be healthy, right?” and then he answers, “not necessarily.” He then goes on to explain the nutritional science involving dairy. He states “as a scientist, I have to look at what we know” about dairy; and, then we need to use this information to make the best decisions we can in order to positively influence our health.
and have a higher risk of Osteoporosis, vascular disease, diabetes, allergies, asthma and more. Also, the cow’s milk which humans consume is not natural but highly processed and contaminated. One myth to dispel is the need to drink milk and consume dairy in order to get calcium for strong bones. The reason this is a myth is because in addition to the calcium, milk also contains hormones, pesticides, bacteria, antibiotics and IGF-1 which is known to increase the risk of cancer. The Nurses’ Health Study looked at the risk and incidence of Osteoporosis and found that women who consumed more dairy had more, not less, bone fractures. In reality, diary weakens bones. Compare the rates of Osteoporosis in the US with Africa and Asia where people consume much less dairy and you find much less Osteoporosis.
Another problem with focusing just on calcium in relation to bone health is that the science actually shows that calcium alone is not as bone protective as once thought. Vitamin D has actually been found to be more critical in building healthy bones. In the past year in my clinic at Lee Health, I have been measuring the Vitamin D levels in all patients coming in for their wellness examinations and have found the far majority with either insufficient or fully deficient levels. For these folks I recommend an over the counter supplement of Vitamin D3 and for these individuals to get more calcium from dark green, leafy vegetables, which also provides a Dr. Hyman references the USDA Food Pyramid which currently wide variety of health promoting vitamins, minerals, anti-oxidants recommends drinking three glasses of milk per day and then and fiber. Dr. Hyman goes on to talk about the scientific evidence which is counter to this recommendation. He explains that the USDA In addition to the above, dairy has been linked to breast and recommendation is not based on strict science and some of the prostate cancer risk probably due to a component in dairy called USDA committee members who came up with this recommendation IGF-1 (Insulin Like Growth factor – 1) which, when elevated, is actually work for the dairy industry bringing up the concern about known to stimulate the growth of cancer cells. a conflict of interest. Dr. Hyman references Dr. Walter Willett, head of nutrition at the Harvard School of Public Health, who is one of the most vocal critics of the USDA food pyramid calling it “udderly ridiculous.” When we look strictly at the science of nutrition, there are many concerns with recommending that humans drink cow’s milk. First, cow’s milk in its natural form is produced to fatten up baby calves. Anecdotal and clinical research reports show that children and adults who consume more dairy have more problems with being overweight
Other problems with dairy consumption include lactose intolerance and an exacerbation of irritable bowel syndrome (IBS). It is well known that many adults have lactose intolerance due to the fact that as they age, they stop producing lactase, the enzyme needed to digest lactose, the milk protein. This causes an upset stomach and problems with gas, bloating and loose bowel movements. In addition, for individuals who already suffer from IBS, dairy often makes their symptoms worse.
HEALTHY TRENDS CONTINUED
In the US and many developed countries, cardiovascular disease (CVD) is the number one cause of premature death and disability. Milk and dairy contain high amounts of saturated fat which directly contributes to CVD. In this situation, many people switch to low-fat cow’s milk without realizing that although some of the fat has been removed, large amounts of sugar have been added thereby increasing the individual’s risk for obesity and diabetes. So what has been accomplished by this change? Nothing other than increasing the chance of one disease over another!
blog – sorry to be such a critic of dairy but as physicians, we all are responsible to help patients (all people) understand the facts about nutrition. We are responsible for weeding out the myths and to help focus on what real scientific data proves. Then, we all must use the best knowledge available to help us make decisions about what to, and what not to put in our bodies. Food consumption is probably the number one behavior which influences health; and, since most people eat food three times per day, correct information has to be available.
The Federal Trade Commission (FTC) previously asked the USDA to look into the scientific findings and health claims associated with the diary industry’s milk mustache ads. The FTC was essentially asking the “Got Milk” industry, “Got proof?” What was found was contrary to the messages delivered by these ads. Milk does not improve sports performance and, as mentioned above, increases the risk of the many illnesses as well as several cancers (breast and prostate in particular).
Certainly John Mackey has a vested interest in selling his book The Whole Foods Diet and promoting his Whole Foods store, while the people who have a vested interest in understanding the information in his book and purchasing healthy food from his store are ALL of us. Nutritional science has proven that eating whole foods and avoiding processed foods leads to better health and increased longevity. The facts are clear and the science is valid. Dr. Michael Greger adds more to support these facts than probably any other physician. His website www.nutritionfacts.org is filled with literally thousands of clinical research articles detailing the health benefits of eating whole foods which we know helps treat, reverse and as important, PREVENT disease. Ask me “Got Proof?” – Yes, I certainly do!
In addition to the research done by Drs. Hyman and Willett, another authority on the negative health effects of dairy is Dr. Neal Barnard, President of the Physicians Committee for Responsible Medicine. I recently finished reading his new book The Cheese Trap and highly recommend it since it is loaded with scientific facts all the supporting research to help the reader understand how Stay well my friends and please feel free to send comments and unhealthy it is to consume dairy. Like Dr. Hyman states in his video questions to Dr.Sal@LeeHealth.org
2 weeks FREE
digital subscription trial
Offer Expires 12/31/1.
REGISTER TODAY AT:
news-press com/free
LCEC – your cooperative
empowers you!
7 i ÊÞ ÕÊ>ÀiÊ> Ê ÊVÕÃÌ iÀ]ÊÞ ÕÊLi }ÊÌ Ê iÊ vÊÌ iÊ >À}iÃÌÊ Ì v À «À wÌÊ i iVÌÀ VÊV «iÀ>Ì ÛiÃÊ ÊÌ iÊ >Ì °Ê ÛiÀ i`ÊLÞÊVÕÃÌ iÀÃ]ÊÜiÊ>ÀiÊV ÌÌi`ÊÌ Ê `i ÛiÀ }ÊÀi >L iÊ> `ÊV ÃÌÊV «iÌ Ì ÛiÊi iVÌÀ V ÌÞ°Ê
Financial Strength
Reliability
UÊ
UÊ > Ì> }Ên]äääÊ iÃÊ vÊ« ÜiÀÊ iÃÊ Þi>À À Õ `
UÊ *À Õ` ÞÊÃiÀÛ }Ê VÕÃÌ iÀÃÊÃ ViÊ £ {ä
UÊ ,iÌÕÀ i`ÊfÓÓäÊ Ê UÊ " V> ÊÓ{Ê ÕÀÃÊ>Ê ÊiµÕ ÌÞÊ ÛiÀÊÌ iÊ `>Þ]ÊÇÊ`>ÞÃÊ>ÊÜii ]Ê ÎÈxÊ`>ÞÃÊ>ÊÞi>À Þi>ÀÃ
UÊ " iÊ vÊ ÞÊ Ã ÝÊCenters of ExcellenceÊ ÊÌ iÊ ÕÌ ÌÞÊ `ÕÃÌÀÞ
ÊÀ>ÌiÊ VÀi>ÃiÊ v ÀÊà ÝÊÞi>ÀðÊ,>ÌiÊ `iVÀi>ÃiÊ ÊÓä£{IÊ
Quality Service
Community
UÊ / «ÊÌi Ê1 Ìi`Ê7>ÞÊ i « ÞiiÊV ÌÀ LÕÌ ÀÊ > `ÊV Õ ÌÞÊ «>ÀÌ iÀ UÊ « ÞiiÃÊÛ Õ ÌiiÀÊ ÀiÊÌ > Êx]äääÊ ÕÀÃÊ> Õ> Þ
* 7% Public Service Tax – Imposed by Cape Coral City Council * 3% Cape Coral Franchise fee * 4.5% Unincorporated Lee County Franchise Fee – Approved by Lee County Commissioners
www.lcec.net
GOVERNMENT AFFAIRS GOVERNMENT AFFECTS YOU Julie E. Ferguson Chairperson 2017 Chairperson, Government Affairs Committee
Donna Germain at 549-6900 ext. 107 for sponsorship information. This event is brought to you by your Government Action Committee, (GAC) a committee of the Chamber of Commerce of Cape Coral. Please make plans to attend.
Summer into fall will be all about local elections. Unfortunately, people often do not pay attention to these elections and do not Please use every opportunity to become an educated voter and become educated voters. These elections are important and do exercise your right to vote. Learning about the character of each affect you and sometimes in ways that can be counterproductive candidate and how they stand on each issue is critical. to you, your family, your business or worse, all three! Now more than ever the people are responsible for the character There will be many opportunities to become educated on the of their Congress. If that body be ignorant reckless, and corrupt, local issues and local candidates. There will be ways to become it is because the people tolerate ignorance, recklessness, and involved and take an active role in making sure government works corruption. James Garfield, “A Century of Congress” published in for you. Atlantic, July 1877. The 2017 Candidates Hobnob will be held Wednesday, July 26th “Should things go wrong at any time, the people will set them at Gulf Coast Village from 5:30 to 8:00 p.m. This event is a fun way to rights by the peaceable exercise of their elective rights.” Thomas to meet the candidates and learn about the issues that will affect Jefferson us all. Light refreshments will be served. There are sponsorships available with great ways to showcase your business. Contact Remember: Government Affects You!
Could your business use a little more loyalty?
l a y o L
We’ll help you turn new customers into brand advocates. No one knows Southwest Florida better than The News-Press Media Group. From brands to customers, we connect more audiences, in more places, in more ways with the right mix of marketing. But it’s more than having the right tools; it’s knowing how to use them. We’ll help you stay ahead of what’s trending for the best ways to build your business.
CALL EMAIL VISIT
239.335.0520 advertising@news-press.com marketingstrategies.news-press.com
We Know Marketing.
2051 Cape Coral Parkway E Cape Coral, FL 33904 (239) 549-6900 www.capecoralchamber.com