Build your brand Sponsorship opportunities with the Calgary Chamber
The Calgary Chamber has been working for 124 years to make Calgary a better place to live and work for all. We exist to make our members’ businesses more successful. We do this by focusing on three key benefit opportunities:
connect
We help member businesses connect to other businesses, new customers and industry icons through networking and top-tier business events.
grow
We help our members grow their business through promotional opportunities, educational workshops, market intelligence and the Business Savings Program.
influence
We work with all levels of government and advocate on behalf of our members on issues important to their businesses.
Membership demographics Eighty per cent of the largest companies in Alberta are Calgary Chamber members.
Membership by industry (top 10) Real Estate & Construction 14.5%
Public Utilities & Environment 14%
Industrial & Manufacturing 7% Government & Education 5% Finance & Insurance 9%
Automotive, Aviation & Marine 4%
Membership by company size 5−10 employees 26%
Business & Professional Services 25%
11−50 employees 15%
51−99 employees 7% 500+ employees 2%
Communications 5.5% Computers, IT & Technology 6% Family, Community & Non-Profit 9%
Less than 5 employees 45%
Focus areas
Growing Businesses
Every company’s objectives are different. With the Chamber’s wide range of focus areas, your company, no matter the size or industry has a variety of opportunities to get your brand in front of the right people.
Small Business Week Fast-Growth Champions Mid-market growth conference
Calgary Focus Mayor’s annual update Great Cities Disaster preparedness Affordable housing Mental health
Key Industry Sectors Energy Future Agribusiness Aboriginal Business Connections Sports and entertainment Real estate development
Political Connections rovincial budget address P Premier’s annual address Interprovincial politicians Key ministers
Sponsorship opportunities With a wide variety of events and programming to choose from, which bring in over 8,000 Calgary business leaders per year the Calgary Chamber is the perfect platform for growing your company’s influence in Calgary’s business community.
Support
Connect
eConnecting Emergency Business Contact Database Digital Health Check Emerging Leaders Donations
GM and Open House A Leaders Classic Golf Tournament Stampede Breakfast Small Business Week
Grow Business Leader Luncheons Business After Hours 7:15 PeerSpectives™ New Member Welcome Reception Member 101 Workshops
Influence Annual Sponsors Keynote and political events Event Series Energy Future AgriBusiness Mid-Market Fast Growth Champions
Special Events
eConnecting eConnecting is the Calgary Chamber’s weekly e-newsletter, developed to provide its over 6,000 subscribers (our members and other Calgary business professionals ) with a variety of timely and relevant business information. Sent out every Tuesday, eConnecting is formatted for quick reading and provides convenient links to further information and event registration. Distribution: 6,000 business professionals Frequency: Published every Tuesday (excluding holidays) Engagement: 15.6% (2013 click-through rate average)
Content outline Business commentary Our policy department breaks down business issues to see how they affect you Important member updates Upcoming event programming opportunities to connect with people that can take your business to the next level, while gaining key insights from industry leaders Insightful business resources A list of the business articles we are reading to help you be a better professional and your business to be more successful
Sponsorship opportunity eConnecting powered by your company will hit inboxes each Tuesday with up-to-date Calgary Chamber information. Powering eConnecting will also secure your side bar advertisement space and a feature editorial for the month. Discount available for two+ month purchases
Business Savings Program Reminders of the great savings a Chamber membership can bring, and announcements on new savings opportunities
Emergency Business Contact Database In partnership with the Calgary Emergency Management Agency (CEMA) and supported by the Government of Alberta, the Calgary Chamber has created the Emergency Business Contact Database (EBCD). During an emergency situation that could impact the operations of your business, the EBCD will provide communication and collaboration between CEMA and the business community (Calgary and southern Alberta). The premise is simple. Businesses register a primary contact person in the database. During an emergency situation, the Calgary Chamber, which became an official partner of CEMA last year, would operate within the Emergency Operations Centre. Chamber staff would then work with CEMA staff to distribute messages and communication to companies registered in the database in the terms and perspectives needed by businesses. This database currently has over 8,000 businesses registered and is a great way to promote your emergency-related services.
As the sponsor of the Emergency Business Contact Database, your organization will help provide ongoing and timely information to the Calgary business community. You will also receive: • Logo placement as a supporting sponsor on all collateral including the database sign-up webpage and dedicated e-newsletters. • Opportunity to place an editorial advertisement in the newsletter with targeted information. (Since newsletters are sent out with little notice, prepared information is requested.) • Additional opportunities may arise based on emergency (e.g., helping connect businesses to resources they need, speaking to affected businesses on panels etc.)
Digital Health Check Your Chamber is investing in more tools to make your business successful. Maximizing your digital assets can dramatically improve your business. For this reason, your Chamber is developing Digital Health Check: an online business diagnostic tool that will help provide a customized assessment and recommendations for your business’ digital presence. After completing a series of questions, you will be given a report on how your performance compares to best practices and other businesses; as well you will receive detail on improvements you can make to boost your performance.
Sponsorship opportunities include the following benefits: • Logo inclusion on downloadable reports generated following each survey • Logo inclusion throughout the Business Diversity site • Naming rights • Complimentary survey codes for your business clients • Other opportunities to be discussed
Emerging leaders
Support our city’s youngest and brightest on their career journey by sponsoring a Calgary Chamber student membership. Sponsor a student membership, and support an eligible fourth (or final year) student enter the work force with the skills and connections needed to be successful. Five of the top students from Mount Royal University, University of Calgary, SAIT and Bow Valley College will be selected to receive these honorary student memberships.
Sponsorship opportunity Logo inclusion on all marketing and application materials for students applying for the membership Opportunity to have a senior executive welcome the group to the Calgary Chamber at a private luncheon
Student tables As our next generation of professionals prepare to enter the market place, networking opportunities play an important role. Meeting members of Calgary’s business community help connect students with potential career opportunities, and connects you with the best up-and-coming professionals. Support our city’s future young professionals by sponsoring a student table at each of our events. We will fill the table with the top students coming out of the business programs at the University of Calgary, Mount Royal University and SAIT.
Sponsorship opportunity Table of 8 for up to 10 events to be used by students Logo inclusion on table Acknowledgment of sponsorship from host at each event Opportunity to put recruiting information at each place setting
Donations Interested in promoting your brand at Chamber events in a nontraditional format? The Calgary Chamber happily accepts in-kind donations of gift certificates, tickets and products for use as silent auction, speaker gifts, door prizes and recognition pieces. Your generosity will be recognized at the event you’re donating to, as well as on Calgary Chamber corporate social media platforms.
Business leaders luncheons The business leaders luncheons are a new permanent installment at the Calgary Chamber. These invitation-only events are privilege of a Growth and above membership and are an opportunity to have lunch with our President Adam Legge, as well as one board member. Leaders luncheons provide mid-size business owners with the opportunity to garner insight directly from a Chamber board member, engage in relevant discussion about business trends and connect with fellow business leaders. These events cover timely business topics in a high-level presentation, while creating an environment of informed networking for today and tomorrow’s business leaders.
2015 Schedule Topics and dates are subject to change. February 11 - Brent Cooper, Partner, McLeod Law The Law Regarding Competition by Former Employees; Issues and Tactics March 11 - Phil Roberts, Director, Business Development & Marketing, Vintri Technologies April 8 – Denis Painchaud, Director, International Government Relations, Nexen Inc. May 13 – Bill Brunton, Chief Communications Officer, Calgary Board of Education June 10 – James Boettcher, Chief Idea Officer, Fiasco Gelato September 9 – Mike Williams, EVP, Corporate Services, Encana October 14 – David Allen, President, Calgary Land, Brookfield Residential
Sponsorship opportunity Opportunity to display pull up signage within room Logo inclusion on all event materials Opportunity for a senior executive to provide closing remarks and the opportunity to verbally advertise your company Opportunity to provide all attendees with a takeaway
November 18 – Wellington Holbrook, EVP Business & Agriculture, ATB Financial December 9 – Linda Shea, SVP Human Resources, AltaLink
Networking Events The Calgary Chamber is the original social network. For more than 100 years, we’ve been the city’s main connector of people, ideas and stories. We’ve facilitated meetings, debates and gatherings with some of the brightest minds in Calgary to solve business problems and push the social and political agenda in the way necessary to make our city a better place to live and do business. Throughout the years, we’ve grown and evolved to better serve the city, but our goal has always remained the same: make our members’ businesses more successful. We are pleased to offer members a variety of networking opportunities to help business owners grow their business. Networking opportunities, like our 7:15 networking breakfast and Business After Hours events, help business owners raise their company profiles, create opportunities, share knowledge and increase their client base through business connections.
Business After Hours Business After Hours is one of the best networking opportunities in the city. Each month, a Calgary Chamber member co-hosts (with the Calgary Chamber) a Business After Hours event at their business. This laid back networking event is the perfect opportunity for participants to discover new businesses and meet potential clients. It’s casual and fun, whether you want to make new business connections or just mingle with other members of the Calgary business community. On average, this event attracts 75 guests, primarily from small and medium -sized business. Depending on the space, these events can host up to 100 participants. As a host sponsor, you have the opportunity to enhance your brand at all Business After Hours events. This opportunity lets you connect with a varied audience on a monthly basis.
Sponsorship opportunity Six guest passes to each event Table space at each event to promote your product and company (based on space of venue) Opportunity to welcome attendees from the podium Logo inclusion on the event registration webpage Opportunity to provide marketing materials to each attendee Opportunity to display additional signage (e.g., pull up banners) Opportunity to provide a draw prize for each Business After Hours networking event
7:15 Networking To grow your business, you need to meet the right type of people. The Calgary Chamber has been helping businesses grow through early morning breakfast networking events for more than 16 years. 7:15 networking events are designed to help business owners grow their company through building connections with other businesses and new customers—all done over a hot breakfast before the workday even begins. 7:15 skyrocketed this past year with the Chamber hosting 27 networking breakfasts, many of them sold-out affairs. By sponsoring the 7:15 networking breakfasts, your company will receive the opportunity to set up a table to provide your company’s information to all attending guests, as well as receive name and logo recognition on all event promotion
Sponsorship opportunity Two guest passes per event Logo inclusion on the event registration webpage Opportunity to provide welcome remarks Opportunity to display additional signage and materials in room Sponsorship recognition on all related event marketing materials Opportunity to provide a draw prize for each 7:15 networking event Opportunity to host 7:15 in your space of choice
PeerSpectives
™
Based on the principles of peer learning, PeerSpectives™ uses a unique CEO roundtable format designed particularly for leaders of second-stage companies (i.e., companies that have moved beyond the start-up phase and are focused on steady, sustainable growth). PeerSpectives™ is delivered by a certified facilitator who ensures a balanced discussion. In a trusted and confidential environment, participants gain realtime feedback on sensitive business issues from their peers who are facing, or might have faced, a similar issue. A key element of PeerSpectives™ that sets it apart from other roundtable programs is the no-advice rule, where participants share experiences rather than give advice, which dramatically changes the dynamics of the discussion. Participants need to meet the following requirements: • A second-stage business owner, CEO, president or partner • Decision maker of a high-growth company • Have 10 to 99 employees • Yearly revenue is between $1 million and $50 million • Committed to being available for four hours once a month
As the program sponsor, your organization has the opportunity to be involved with this unique program and will receive the following on-going benefits: • Opportunity for a senior executive to welcome all attendees and partake in the roundtable • Opportunity to display additional signage and marketing collateral in the breakfast and roundtable boardroom • Logo inclusion as the program sponsor on any marketing materials including a dedicated webpage on CalgaryChamber.com
New member welcome reception Join us as we welcome all new members to the Calgary Chamber for an informal networking opportunity and a chance for new member companies and their staff to learn more about the Calgary Chamber. This event serves as an information session as well as a networking opportunity for new members to connect with other new Chamber members, as well as a chance to get better acquainted with Chamber board members and staff. This event walks new members through the various functions of the Chamber and highlights key benefits of the Chamber membership. New members will learn about upcoming opportunities to get involved with the Chamber, as well as hear highlights from each Chamber department. This event is held quarterly for all new members who joined during that time. On average, 40 guests are in attendance from various-sized businesses and industries.
Sponsorship opportunity Opportunity to display a table at the event Opportunity to display additional signage Opportunity to provide a door prize Opportunity for an executive from your organization to greet the guests and inform them of your involvement in the Chamber
Member 101 workshops There are a lot of benefits to being a Calgary Chamber member. In addition to networking opportunities, speaking events and advocacy, the Chamber has a diverse set of resources to help businesses grow. To help members maximize their membership, we are running Chamber 101 workshops. These events are free for members. Workshops are held weekly with the following alternating topics: • Understanding your membership benefits • Social Media 101 • Networking • Business Savings Program
Sponsorship opportunity Opportunity to provide each attendee with a custom takeaway Signage displayed within the room One guest ticket per event to help your staff meet and greet guests
AGM and Open House This joint AGM and Open House event is an interactive evening held each April, complete with food, beverages and activity stations located throughout the Calgary Chamber office. This event also serves as an opportunity to highlight the various products and services of our members. As a sponsor of this unique event, you have the opportunity to be front of mind to over 150 visiting business executives in Calgary.
Sponsorship opportunity Your company name and logo will be featured on the event webpage and event presentations Opportunity for a senior executive to greet guests upon arrival Opportunity to “own” an activity station—complete with your staff running the station or greeting guests upon arrival (e.g., photo booth or food stations) A gift for door prizes can be provided A unique gift for all attendees can be provided An information brochure can be given to all attendees Additional signage can be displayed throughout the office Four event tickets for staff use
Calgary Chamber Leaders Classic Golf Tournament It’s hard to find a better place to build, deepen and strengthen business relationships than on the golf course. Where else would you have the opportunity to network and share business tips with some of the most influential business and political leaders in our city, other than the annual Calgary Chamber golf tournament? Attracting some of the top business, political and community leaders, as well as special guest celebrities, this tournament is really about high-level networking at its finest. This tournament is also a major fundraiser for the Chamber because it provides the funds required for our ongoing policy initiatives. As a sponsor of this event, there are endless possibilities for connecting and presenting your brand in a unique and memorable way. Your contribution to this event is what makes it possible year after year. We thank you for considering us and helping the 2015 annual golf tournament be a success! These events cover timely business topics in a high-level presentation, while creating an environment of informed networking for today and tomorrow’s business leaders.
Tournament information Monday, June 29, 2015 Earl Grey Golf Course Contact the sponsorship team for more details.
Stampede kickoff! They say some of the best business deals in Calgary are made during Stampede, so mark your calendar for the Calgary Chamber’s annual Stampede breakfast. This annual Stampede breakfast attracts over 300 business leaders and government officials, along with their families for a fun and informal networking experience to kick off our city’s largest event. This breakfast event includes premium bleacher seating at the start of the parade. This year’s breakfast will be held at a downtown establishment before the parade at a location yet to be determined.
Sponsorship opportunities Title sponsor
Seating sponsor
A senior executive to welcome the band and special guests from the podium
Have your staff meet and mingle with all attendees as they arrive at the bleacher seats
Logo inclusion on all event materials, including signage, name badges and website
Concierge their experience with branded water bottles, sunscreen and thunder sticks!
Opportunity to provide a custom Stampede takeaway (e.g., bandanas, cowboy hats, etc.)
Include your logo inclusion on all event materials
Sixteen tickets to the event
Enjoy eight tickets to the event
Small Business Week Small Business Week in 2014 was bigger and better than ever with more events, the biggest awards gala yet and the most nominations in history for Small Business Week awards. We are set to do it again this year. From October 19 to 23, the Chamber will be hosting Small Business Week Calgary to highlight the contribution of small businesses to our local economy. Activities this year include workshops, behind-the-scenes tours of Calgary businesses, an expo and an awards show for the greatest small businesses in the city. Partnering with the Chamber during Small Business Week is an opportunity to increase your brand awareness with the small business community. For more information on how your company can get involved, please contact the sponsorship team.
Small Business Week 2015 October 19 – 23 Visit SBWYYC.com for more information
Annual sponsors For 124 years, the Calgary Chamber has worked to make Calgary a better place to live and work for all of us. As the voice of business in Calgary, supporting the Calgary Chamber means that you can be assured your brand is aligned with a long-standing, trusted community partner. Position your company as a community leader, and raise the profile of your organization through annual sponsorship opportunities. We will work closely with you to tailor a sponsorship package that profiles your company throughout the year and helps align the strategic objectives of your business with community development. Sponsorship opportunities at this level of investment are available at $50,000.
Benefits of being an annual sponsor Logo inclusion on the sponsor webpage of Calgarychamber.com Logo inclusion on the sponsor reel in Calgary Chamber reception area Logo inclusion on each eConnecting as a Calgary Chamber sponsor First-to-know access to event sponsorship opportunities Easy access to investment credit to purchase sponsorship making less work for your accounting staff
Calgary Chamber sponsors
Business Diversity Group The Calgary Business Diversity Group is a dedicated group of mid-market businesses who are dedicated to improving the business environment for all non-energy companies. These businesses play a significant role in the holistic representation of Calgary’s economic value and overall business impact. In 2015, the Calgary Business Diversity Group amalgamated with the Calgary Chamber to become Calgary’s leading business force. This group was formed to meet the following goals: • Educating ourselves and Calgarians on the importance of this group of businesses • Recognizing the needs of businesses outside the energy sector • Gathering with leaders in various fields to discuss issues • Providing networking opportunities The Business Diversity Group is a growing group of 150 member companies who hold $25 billion in revenue. The businesses in this group come mainly from the manufacturing and industrial sector and range from at-home ventures to larger oil and gas parts suppliers.
As one of the Calgary Chambers main business groups, the Business Diversity Group will be hosting the following exclusive events to encourage collaboration and networking amongst its members: • Quarterly exclusive Business After Hours networking sessions • Exclusive activity annually (e.g., golf, bowling or cycling)
Keynote and political events The Calgary Chamber has emerged as one of the most progressive and influential organizations in the country. With over 60 keynote and political events per year to choose from, your brand has the potential to reach over 8,000 Calgary business leaders from a wide variety of industries. Sponsorship of a Calgary Chamber marque event gives your company the opportunity to meet the guest speaker, network with some of Calgary’s finest business professionals and keep informed about issues important to your business.
Sponsorship opportunities Introducing
Thanking
Executive Supporter
Chamber Supporter
Opportunity for a senior executive to introduce the speaker Opportunity for senior executive to thank the speaker Seat at the head table Premium located table of 8 Logo inclusion on all event materials Access to the private round table discussion when available *Sponsorship pricing varies per speaker level
Event series The Calgary Chamber is pleased to present an exciting line up of on-going event series. These series delve deep into specific markets and industries to examine challenges, and emerging trends to help solve business challenges. Fast-Growth Champions: A panel discussion from Alberta’s fastest growing companies Energy Future: Ongoing discussions about the future of the energy industry Great Cities: A look at best practices from world-leading cities to build a better Calgary AgriBusiness: Understanding the impact, scope and future of agribusiness Mid-Market: Networking and relevant learning opportunities for Calgary’s mid-market companies
Sponsorship opportunities Presenting Sponsor
Event Sponsor
Executive Supporter
Chamber Supporter
Opportunity for a senior executive to introduce or thank the speaker Opportunity for speaking role from podium for one event in the series Seat at head table for all events in series Premium located table of 8 for all events in series Logo inclusion on all event materials Access to the private round table discussion when available Seat at head table for single event only Premium located table of 8 for single event only Logo inclusion on event materials for single event only *Sponsorship pricing varies per speaker level
Special events The Calgary Chamber has brought some of the world’s brightest business and political minds to Calgary to keep Calgarians on top of the latest business and political trends both at home and abroad. In the past year, the Calgary Chamber has brought its members the opportunity to hear from both Hillary Rodham Clinton and Dr. Steven Chu. As a thought leader in Calgary, the Calgary Chamber strives to bring industry leaders of excellence to the Calgary business community to encourage high level conversations.
Sponsorship opportunities Sponsorship opportunities vary based on speaker requirements.
Contact us
For further information on sponsorship opportunities, please contact Paige Ross, Sponsorship Coordinator, 403-750-0402, pross@calgarychamber.com Kim Koss, Vice President, Business Development 403-750-0411, kkoss@calgarychamber.com
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