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Undergraduate Catalog Marketing
Marketing OBJECTIVES The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing. While most students choose this major to become marketing professionals, others do so to better prepare themselves for careers in the general field of management. Students may find a concentration or minor useful in customizing the major to meet diverse career goals. Students should consult with their faculty advisor about the use of concentrations and minors. Concentrations in non-profit management and public administration prepare students who wish to work in those sectors of the economy. Concentrations in skill areas allow students to further specialize in their field of study. Marketing majors and minors may find skill concentrations in advertising, or management information systems especially useful.
SPECIAL REQUIREMENTS
REQUIREMENTS FOR THE MAJOR OR MINOR IN MARKETING For general education requirements, consult pages 66–74 (34–48 credits).
Business Enterprise Core Requirements credits: Major Principles of Management
3
3
ECO 131
Microeconomics
3
3
ECO 132
Macroeconomics
3
ACC 210
Accounting Principles I
3
ACC 211
Accounting Principles II
3
BUS 220–221 Quantitative Business Analysis I and II
6
MKT 230
Principles of Marketing
3
FIN 285
Business Finance I
3
BUS 321
Business Law I
3
BUS/IST 351
Management Information Systems
Marketing Requirements
MKT 401
Marketing Research
3
MINORS
MKT 452
Marketing Seminar
3
Students can minor in related business fields (Accounting, Human Resources Management, Finance and Business Administration) or in the following:
Marketing Electives
• International Business • Sports Management See Business Administration for course requirements and descriptions.
CONCENTRATIONS
3
3
3
Students transferring into the marketing program from another college must complete a minimum of 18 Cabrini College Business Department credits, 15 credits of which must be 300-level or above marketing courses.
• Economics
MINOR
BUS 120
credits: Major
15
MINOR
6
Majors must complete four of the following courses; minors select two of the following courses: MKT 290
Consumer and Buyer Behavior
MKT 355
International Marketing
MKT 365
Advertising
MKT 375
Sales and Salesmanship
Nonprofit Management: Department requirements plus three upper-division non-profit management courses (BUS 312, MKT 382 and a 3-credit course approved by the department).
In addition, majors must take two electives from the following courses:
Public Administration: Department requirements plus FIN/POL 307, POL 213 or POL 324 and SOW 402.
MKT 234
Sports Marketing
MKT 345
E and Direct Marketing
MKT 348
Sales Promotion
MKT 382
Development of Nonprofit Organizations
MKT 400
Distribution of Products and Services
MKT 406
Retail Management
Advertising: Department requirements plus MKT 365 and two from the following: COM 360, COM 366, GRA 253, GRA 318, and GRA 319.
COURSE DESCRIPTIONS (See Business Administration, Communication, Graphic Design, Political Science, and Social Work.)
General Electives Total credits for major
21-35 54
Total credits for minor
18