COMO Business Times | The Weekender Issue | May 2024 | CBT

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2024 SMALL BUSINESS OF THE YEAR

BETZ JEWELERS Owners, Rachel and Robert Flynn

MANAGEMENT

Erica Pefferman, President Erica@comocompanies.com

David Nivens David@comocompanies.com

Sara Nivens Sara@comocompanies.com

EDITORIAL

Erica Pefferman, Publisher Erica@comocompanies.com

Jodie Jackson Jr, Editor Jodie@comocompanies.com

Kelsey Winkeljohn, Intern

Kate Morrow, Creative Director Kate@comocompanies.com

Jordan Watts, Senior Designer Jordan@comocompanies.com

Madi Green, Photo Editor Madi@comocompanies.com MARKETING

Charles Bruce, Director of Sales Charles@comocompanies.com

Keeley Duncan, Director of Account Management Keeley@comocompanies.com

J.J. Carlson, Director of Web Development JJ@comocompanies.com

Sarah Hempelmann, Marketing Representative Shempelmann@comocompanies.com

Becky Roberts, Marketing Representative Becky@comocompanies.com

CONTRIBUTING PHOTOGRAPHER

Keith Borgmeyer, Madi Green, Anthony Jinson

CONTRIBUTING WRITERS

Candice Ball, Lydia Graves, Jodie Jackson Jr, Sarah Joplin, Matt McCormick, De'Carlon Seewood, Janine Stichter, Brian Toohey, Kelsey Winkeljohn

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4 THE WEEKENDER ISSUE 2024
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Copyright e COMO Companies, 2024 All rights reserved. Reproduction or use of any editorial or graphic content without the express written permission of the publisher is prohibited. Keeley Duncan J. J. Carlson Jodie Jackson Jr Sara Nivens Erica Pefferman David Nivens Kate Morrow Jordan Watts Charles Bruce Madi Green Becky Roberts Sarah Hempelmann CONTACT e COMO Companies 404 Portland, Columbia, MO 65201 | (573) 499-1830 | comobusinesstimes.com Learn more. Volunteer. Get involved. Donate. cityofrefugecolumbia.org 573-454-1552 Serving and empowering refugees in our community through relational care , education , and development.
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My bride and I love our empty nest — but not during Thanksgiving and Christmas time. Back in 2014, instead of staying in our empty nest at Christmas, we went to The Cabins at Stockton Lake, down in Cedar County, about an hour northwest of Springfield. (Side note: Based on the only carry out food available in the little burg of Stockton, we still have a fond affinity for Casey’s carry out pizza.)

Since then, we have made about 25 empty nest road trips, typically getting away for a three- or four-day weekend two or three times a year. We’ve explored most of Missouri, southeast Iowa, northern Arkansas, northwest Illinois — yeah, we don’t venture all that far from home. But we also love Columbia, of course, and have managed to craft some memorable staycations and/or day trips around the Show-Me State.

From our tried-and-tested, must-see or do trip list: Lone Elk Park, just twenty-five miles west of St. Louis; antiquing and flea market excursion to Ozark, Missouri; and The Moonshack, the most incredible Airbnb in southern Missouri — just be sure not to get lost hiking in the adjoining Mark Twain National Forest. (Not that I did. I mean, if you still have a cell signal and can hear your bride banging pots and pans to “hear” your way home, you are not lost. At least that’s what a friend told me ...)

As you dive into our first Weekender issue of COMO Magazine and COMO Business Times, we will take you to day-away and longer stay-away spots in Missouri. Writer Candice Ball reintroduces us to the Arrow Rock Lyceum Theatre, which begins the 2024 season on June 7. Arrow Rock is just forty miles west of Columbia. You might want to follow along with Amanda Long who takes us to some great dining beyond the COMO city limits: Fayette, Fulton, St. James, and Macon. They are not overnight trips unless you want them to be.

Lydia Graves shows us the ropes on the Missouri Distillery and Spirits Tour. (These are spirits of the distilled variety, not spirits of the ghostly kind, though if the latter is your cup of tea, I will connect you with my friend Sandy Selby in Arrow Rock for her ghost tours this fall.)

Some other stories of note in these issues: The “As Seen Online” department features “The Sweet Buzz of COMO Honey,” by freelancer Sarah Joplin, making her debut both on our website and in the magazine. A published author and accomplished writer, you can expect to see more of her work. The same can be said of Caroline Dohack, a good friend and one of my former Tribune colleagues. Her story previewing the Unbound Book Festival appeared at comobusinesstimes. com, and she has some bylined pieces coming up in future print editions, as well. She is an exceptional storyteller.

You will also enjoy the PYSK (Person You Should Know) feature on Stephen Foutes, the director of the Missouri Division of Tourism. He and I worked together at the Jefferson City News Tribune back in the ‘90s, and we also both worked at separate times for old-school editor/publisher Charlie Hedberg at the Centralia Fireside Guard. (Charlie was a one-of-a-kind gem of journalism.)

Finally, the photo on this page has nothing to do with the Weekender issue except that it’s my mom and me, and she is as responsible as anyone for me being a journalist and an editor. And since Mother’s Day is in May, and Mom/Ruby turned 90 in March, it only seems fitting to ask you to join me in congratulating my Dixieland belle of the ball.

I love you, Mom!

Now get ready for your next day trip, fuel up and stock up in COMO before you leave, and whatever else you do, let your mom know you love her.

COMOBUSINESSTIMES.COM 5
/COMOBusinessTimes COMOBusinessTimes.com @COMOBusinessTimes /como-business-times-magazine CONNECT WITH US: JODIE JACKSON JR EDITOR jodie@comocompanies.com CBT | EDITOR’S LETTER ON THE COVER Small
of the Year Winners
Business
Robert and Rachel Flynn, owners of Betz Jewelers.
C hat CBT: WHY CAN’T IT ALWAYS BE THE WEEKEND?
Photo by Anthony Jinson

Meet the Advisory Board for COMO Business Times

BROOKE

CBT ’s advisory board is made up of industry leaders and small business owners who help ensure CBT ’s content is relevant to our local business community.

6 THE WEEKENDER ISSUE 2024 ERIC MORRISON President Sundvold Financial
SPELLMAN Senior Investment Officer The Bank of Missouri
ROTHWELL Vice President Advancement Division Columbia College MEGAN WALTERS Founder & Team Lead The Walters Team, eXp Realty
MESSBARGER President & CEO Missouri Innovation Center, Inc.
TOOHEY CEO Columbia Board of REALTORS® MATT M c CORMICK President
MOORE Retired Shelter Insurance
STEVE
SUZANNE
QUINTEN
BRIAN
Columbia Chamber of Commerce MATT
SOA Architecture CBT | ADVISORY BOARD
JEN HEDRICK President
Plaza Commercial
SHAWN BARNES Director of Business Development and Recruiting Williams-Keepers LLC MIKE GRELLNER Vice President
Realty
Bank
BERKEY VP Relationship Manager Central
NICKIE DAVIS Executive Director The District, Downtown CID
COMOBUSINESSTIMES.COM 7 MAY 2024 VOL. 2 / ISSUE 5 5 EDITOR'S LETTER 6 ADVISORY BOARD 8 CLOSER LOOK 9 MOVERS & SHAKERS 10 BRIEFLY IN THE NEWS 12 GUEST VOICES Brian Toohey 13 GUEST VOICES De'Carlon Seewood 14 GUEST VOICES Janine Stichter, Ph.D. 15 GUEST VOICES Matt McCormick 16 AS SEEN ONLINE Sweet Buzz: The Honey Harvesters 22 BUSINESS UPDATE The Magic We Make 26 CELEBRATIONS Centennial Celebration 46 WHAT'S GOING UP? 49 NEW BUSINESS LICENSES 50 DEEDS OF TRUST The Weekender Issue TABLE OF CONTENTS 30 PERSON YOU SHOULD KNOW STEPHEN FOUTES Director, Missouri Division of Tourism 36 Improve 1-70 Missouri’s most important corridor is getting a long-awaited makeover. 40 Sparkling Success Gain insight into the 2024 Small Business of the Year nalists and meet the winner. 30 Around Bernadette Square e vibrant strip mall boasts a variety of shops and services.

Closer Look

GEMINI CONFIDENCE COLLECTIVE

Dedicated to empowering women and non-binary individuals, and inspiring selflove through the art of boudoir photography and beyond, co-owners Danielle Worthington (of Boudoir by Danielle) and Billie Stock-Johnson (of Boudoir by Billie) celebrate individual beauty, fostering con dence, and creating a courageous space for self-expression at their studio in the Crossroads Plaza.

“We all deserve a place where we can freely and unapologetically be ourselves,” the owners said. “Gemini Con dence Collective is known as a safe space and a shared community haven where every body is welcomed and appreciated.”

In addition to body-positive boudoir photography, Gemini Con dence Collective serves as a con dence-building community through studio and locally based events. It plans to open for hourly rentals soon, o ering a peaceful spot for groups to meet and local photographers who need an indoor space.

“Our studio is dedicated to creating opportunities for collaboration and engagement, fostering connections among community members who share a commitment to celebrating diversity and promoting empowerment,” Worthington said.

Gemini Con dence Collective is currently open for booking into 2025, though spots are quickly lling. ose interested in booking a session can visit the website to discuss studio availability with Billie or Danielle. News about upcoming events will be announced on their Instagram, @GeminiCon denceCollective.

2101 W Broadway #208 | geminiconfidencecollective.my.canva.site/hi

SPICE CAT

Spice Cat is undeniably a hot business to keep on your radar. Owned by avid Columbia foodie Jamie Shepherd, Spice Cat o ers a range of plant-based hot sauces of varying avors — and spice levels. With seven unique sauces, including four traditional hot sauces and three gourmet options, there’s a sauce to satisfy every palate.

When asked why she decided to open her business, Shepherd said, “ e best restaurants always say, ‘ e secret is in the sauce.’” Having successfully owned restaurants around Je erson City for ten years, including two Quiznos franchises and Shep’s Southside, which crafted all its sauces in-house, Shepherd brings a wealth of culinary expertise to Spice Cat.

She is also working on forming a company that will make it easier for local mom-and-pop restaurants, food trucks, and retailers to have their own branded sauces. rough this new venture, chefs can focus on creating new avors while the business handles bottling, branding, and marketing their sauces online and in brick-and-mortar locations.

While Spice Cat currently operates as an e-commerce business as of April 2024, it will soon join the rapidly growing Sharp End Shops on Walnut Street in downtown Columbia. In the meantime, customers can conveniently place all orders through Spice Cat’s website.

573-340-9190 | info@spice-cat.com | spice-cat.com CBT

8 THE WEEKENDER ISSUE 2024
CBT | CLOSER LOOK
Would you like us to take a Closer Look at your business? Reach out to our Editor at jodie@comocompanies.com.

Movers & Shakers

AMY ROGERS

Amy Rogers has been selected as the next principal at Mill Creek Elementary School for the 2024‐25 school year. Rogers is currently the assistant principal at Mill Creek Elementary School. She will take over the role from current Principal Tabetha Rawlings. Rawlings announced her retirement earlier this year. Rogers brings eighteen years of experience in education, eight of which are in school leadership in Columbia Public Schools.

ENDEAVOR AGENCY, INC

Kelly Scharff is the new director of operations and Tom Miner is the new director of business development at Endeavor Agency, Inc. Scharff oversees the day-to-day activities and strategic initiatives of Endeavor Agency, Inc. Miner is primarily responsible for presenting the Endeavor Agency executive job search model to potential clients. His background includes working as a national director of sales position in the outdoor industry.

PEGGY OJO

Peggy Ojo, assistant branch manager at Woodrail, was honored with the Dorothy Jacob Customer Service Award at the Central Bank of Boone County Annual Consumer Banking Awards. The award is presented to someone who exemplifies customer service from the heart, a trait exemplified by the late

Dorothy Jacob who spent more than fifty years at the bank and was the first female bank officer in Columbia.

MISSOURI EMPLOYERS MUTUAL

Announcing a strategic realignment of its executive team, MEM will transition to a private mutual insurance company Jan. 1, 2025, and the leadership changes underscore the company’s growth and position MEM for long-term success.

These following MEM executives took on expanded duties effective March 1:

Jennifer Barth continues as chief legal and claims officer and will now oversee a broader scope. She has more than nineteen years of experience in the insurance industry. She joined MEM in 2005.

Rene Tettleton Eslinger assumed the newly created role of chief revenue officer. Eslinger spearheads MEM’s revenue generation strategies and operations, underwriting and sales functions.

Kevin Miller steps into the role of chief transformation officer. He brings extensive experience in using data and analytics to develop strategies that further MEM’s vision.

Jennifer Peck takes on the expanded role of chief strategy and customer experience officer. Peck provides vision and leadership for the functions of corporate strategy, marketing,

customer care, premium consultation, and safety and risk services.

Andy Ribaudo remains as chief financial officer. He leads finance, actuarial, and facility services. Ribaudo has more than thirty-one years of experience in the insurance industry. Prior to MEM, he served as CFO at a Great American Insurance Company, a syndicate at Lloyd’s of London.

CHRIS JONES

Chris Jones has accepted the position of chief operating officer (COO) with Boone Health. Jones brings thirty-five years of health care experience to Boone Health. Jones has twenty years of experience in hospital leadership roles, having served as both COO and CEO at various facilities. He also spent four years as CEO of Moberly Regional Medical Center.

DREW WILKINSON

Drew Wilkinson has accepted the position of vice president, provider and ambulatory operations, for Boone Health, encompassing 155 providers across specialty, primary care, and convenient care clinics. Wilkinson has been with Boone Health since 2006. Most recently he served as the director of laboratory services and emergency services. He was recognized as the Boone Health Leader of Year in 2020. CBT

COMOBUSINESSTIMES.COM 9 CBT | MOVERS & SHAKERS
BARTH ROGERS PECK MILLER
Are you or your employees moving up in the Columbia business community? Send us your news at jodie@comocompanies.com.
ESLINGER RIBAUDO

Briefly in the News

PHILANTHROPY

Community Foundation of Central Missouri

Welcomes Eric Sappington as Executive Director

e Community Foundation of Central Missouri (CFCM) announces the appointment of Eric Sappington as its new executive director. With more than fteen years of experience as the vice president of institutional advancement at Missouri Valley College, Sappington brings broad expertise in fostering philanthropy and community engagement.

“In my previous role, I witnessed rsthand the transformative power of philanthropy, particularly in enabling students to pursue higher education and achieve their dreams,” Sappington said in a news release.

Susan Hart, chair of the CFCM board, expressed enthusiasm about Sappington’s appointment, stating, “His proven track record in fundraising and community development, coupled with his passion for philanthropy, make him the ideal candidate to lead our foundation into its next chapter of growth and impact.”

Sappington will succeed John Baker, who retired on April 4, 2024, after serving as executive director for thirteen years. In honor of Baker’s contributions, CFCM launched the “Live Here Give Here” fund — a new community-wide endowment fund dedicated to enhancing the lives of local residents and supporting nonpro t organizations.

e organization is preparing for the 2024 CoMoGives campaign, which kicks o on December 3, 2024. For more information about CFCM and its initiatives, visit cfcmfoundation.org

Mid America Bank Breaks Ground

Mid America Bank broke ground Wednesday, April 17, on its new branch at 4601 Stellar Drive in Columbia. Steve Linton, president and CEO; Brad Roling, market president – Columbia; o cers of Mid America Bank; and the Board Directors were present at the groundbreaking ceremony for the new branch as bank sta and other local o cials observed.

“Everything we do at Mid America Bank is focused on serving our customers through quality service that exceeds expectations,” Linton said in a news release. Mid America Bank’s Columbia branch will feature drivethru teller windows, a drive-up ATM, and a night depository. e location will serve as the eleventh branch for Mid America Bank in central Missouri.

PWArchitects is the architect and Coil Construction is the general contractor for the project.

Columbia Groundbreaking – Mid America Bank Breaks Ground on New Branch in Columbia. From Left to Right: Bert Doerhoff, board member; Steve Brune, SVP, chief financial officer; Regina Meyer, SVP, director of HR and PR; Tim Hagenhoff, SVP, chief project officer and commercial loan officer; Mark Luebbert, executive chairman; Glenn Robertson, board member; Brad Roling, market president – Columbia; Steve Linton, president and CEO; Gary Schell, Board of Directors; Ski Mariea, EVP, chief lending officer; Gary Wilbers, board member; Donnie Stockman, board member; Brice Luetkemeyer, board member; and Frank Hurst, board member.

10 THE WEEKENDER ISSUE 2024

CELEBRATION

Hickman High School Ethics Bowl Team Wins National Championship

Hickman High School has won the 11th Annual National High School Ethics Bowl (NHSEB), which challenges high school students across the country to develop their ethical reasoning skills and engage in productive dialogue about complex ethical issues.

After winning the state championship in February, the Hickman team traveled to the University of North Carolina-Chapel Hill to compete in the national competition. e event, hosted by the UNC Parr Center for Ethics, brought together twenty-four schools from the United States.

Hickman’s team members are: Alex Fajen, senior; Clementine Buehler and Surya Raghu, juniors; and sophomores Carly Christiansen, Lorelei Hardin, Bailey Moore, and Atticus Radcli e. e coaches are Caysea Dachroeden and Lou Kraxberger.

HEALTHCARE

Healthgrades Names

Boone Hospital Center

One of America’s 100 Best Hospitals

Boone Hospital Center is one of America’s 100 Best Hospitals for 2024, according to new research released by Healthgrades, a leading resource for nding a hospital or doctor. is is the second year in a row for Boone Hospital to receive that ranking and this year it is the only hospital in the state of Missouri to make the list. e achievement puts Boone Hospital in the top 2 percent of hospitals nationwide for overall clinical performance.

“Our people make the di erence,” said Brady Dubois, Boone Health CEO. “Our medical sta , nurses, environmental

services, food and nutrition, and everyone in-between. To be in the top 2% percent it takes everyone working together with a singular focus of taking care of our patients.”

To determine the top hospitals for 2024, Healthgrades evaluated riskadjusted mortality and complication rates for more than 30 conditions and procedures at approximately 4,500 hospitals nationwide.

EDUCATION

Midway Heights Elementary School Receives National Recognition for School Counseling

e Midway Heights Elementary School counseling program has been recognized by the American School Counselor Association (ASCA) as model program and was awarded the Recognized ASCA Model Program (RAMP) designation for 2024 for successfully demonstrating how the school’s comprehensive school counseling programs bene t all students.

e RAMP designation, awarded to schools that align with the criteria set in the ASCA national model, recognizes schools that are committed to delivering a comprehensive, data-

driven school counseling program and an exemplary educational environment. In all, 138 schools nationwide received the 2024 designation.

Midway Heights Elementary School will be honored during a special ceremony at the ASCA Annual Conference in Kansas City, Mo., in July.

FUNDRAISING

Sixth Annual Columbia College Giving Day Raises Record Amount

e Columbia College community advanced the lives of students nationwide on ursday, March 14, by raising more than $303,000 in support of the college’s sixth annual Giving Day. It was the highest total in the initiative’s history.

“ is wave of generosity from Cougars across the country empowers our students of today to become the leaders of tomorrow,” said Columbia College President Dr. David Russell. e donations help the college strengthen academic and student programming, attract top faculty, provide scholarships, bolster athletics, and bene t learners nationwide. Alumni donors ranged from the Christian College Class of 1953 to graduates in the Columbia College Class of 2023. CBT

COMOBUSINESSTIMES.COM 11 BRIEFLY IN THE NEWS

It’s Still a Seller’s Market

SINCE 2021, single-family home sales in Boone County have declined steadily year over year. In 2022, there was a 20 percent decline, followed by a 13 percent drop in 2023. e main reasons for the drop in sales were increased mortgage rates and home valuations.

Now that the rst quarter of 2024 has already come and gone, what’s the condition of the market?

Single-family home sales in Boone County nished up over 1 percent for the rst quarter. January and March posted sales gains, but February saw a 6 percent decline. e sales increase is attributed to new construction sales gains, while homes of existing properties were weaker than last year. e city of Columbia is another story; it was down almost 10 percent for the rst quarter compared to the previous year, with existing sales also underperforming new construction.

Sales prices continue to increase at a high rate. In a healthy real estate market, valuation increases of 1 to 2 percent above in ation are preferable to the overall economy. Boone County has experienced a double-digit median price increase in the past few years. e pace of prices in 2023 did ease, with the median price increasing by 5 percent. However, with a dip in mortgage rates in December and January, buyers took advantage, pushing the median sales price up 15 percent during the rst quarter of 2024.

One of the leading real estate statistics more people are paying attention to is the number of months of inventory on the market. is refers to the number of months for the current inventory of homes to sell based on the number of homes on the market on the last day of the month divided by the number of sales that month. is statistic determines whether the housing market is a buyers’ or sellers’ market.

A balanced market has ve to six months’ worth of home inventory. A seller’s market is indicated when inventory is below, and a buyer’s market is signaled when inventory is above. e median inventory for the rst quarter of 2024 was 2.50 months, which is only slightly above this time last year and indicates sellers have a strong advantage over buyers.

When you break the months of inventory down by price range, there are di erences, and there have been months where the inventory number for higher-priced homes has been much more signi cant than for homes priced under $400k.

Our current market is stable and continues to rebound from the e ects of COVID. We continue to struggle with low inventory, as owners of existing homes are reluctant to sell because they have such a low mortgage rate or a potential capital gains tax issue.

Many housing economists predicted home sales would increase double digits this year, based on the premise that mortgage rates would lower into 2024. is is looking less likely as the dropping in ation rate has stalled, and the world is grappling with turmoil in certain regions, so this could cause homes to be even or slightly below 2023. CBT

12 THE WEEKENDER ISSUE 2024
CBT | GUEST VOICES
Brian Toohey is the Chief Executive Officer for the Columbia Board of REALTORS®.

Making Columbia the Place We Want to Live

COLUMBIA, AS A COMMUNITY, is passionate about supporting its local economy. Residents are known for investing in the community they live in, but as locals, many of us may not realize the impact visitors to Columbia have on making it a thriving place for those of us who live here.

Whether visitors are coming for an event or festival such as True/False Film Fest or a Mizzou Tiger football game, or a brief weekend getaway on our expansive trail system, the money they spend allows the city to invest in many resources for visitors and residents alike. Following the COVID19 pandemic, I now have an even larger appreciation for the tourism industry and the work our Convention and Visitors Bureau puts into making Columbia a highly sought-after destination.

As the second-largest industry in Missouri, tourism plays a signi cant role in funding services on a local level.

As visitors explore our community, their investments support local businesses, restaurants, and hotels, and create local jobs. In the state scal year 2023, Boone County employed 11,612 people in the tourism industry and had $545,793,403.95 in tourism expenditures. A portion of the dollars they spend on their visit also goes into a series of taxes that fund essential services. ose taxes include in part:

• General sales tax

• Parks sales tax

• Transportation sales tax

• Capital improvement sales tax

• Lodging tax

Columbia’s 2 percent sales tax is the most signi cant source of revenue for governmental activities. e sales tax breaks down further to 1 percent for general revenue, one-half percent for transportation, one-quarter percent for capital improvements, and one-quarter percent for parks.

e one-quarter percent park sales tax funds local parks and recreational services, and is applied to all retail sales made within the city of Columbia. e funds from this tax are used to maintain and improve existing parks which play a vital role in tourism in Columbia. It also allows the city to invest in the development of new parks, trails, and recreation facilities.

e one-half cent transportation sales tax funds Go COMO, the Columbia public transit system, construction and maintenance of streets, roads, bridges, and Columbia Regional Airport.

e one-quarter cent capital improvement sales tax funds capital improvement projects which include major improvements to city facilities and infrastructure. Recent examples include the Molly omas Bowden Neighborhood Policing Center in north Columbia, resurfacing on Walnut Street, and the construction of Fire Station 11 in South Columbia.

Lastly, the lodging tax is important in ensuring Columbia continues to be a destination for guests. e initial 2 percent lodging tax took e ect in 1980 and the public approved an additional

Tourism plays a signifi cant role in funding services on a local level.

2 percent increase in 1999. In August of 2016, the public approved another 1 percent increase to fund the Columbia Regional Airport terminal project. is 1 percent is temporary and is projected to sunset after twenty-three years. is tax paid by guests staying in motels and hotels creates revenue used by the city to promote Columbia as a leisure, youth and amateur sports, meetings and conventions, and group tour destination.

To sum things up, tourists bring millions of dollars each year to Columbia. Without them, we would see a signi cant decline in the funding available to maintain the resources each of us uses. For that reason, I feel it is important to invest in making Columbia a top destination for visitors.

We are lucky to have so many dedicated business owners, hard-working employees, and welcoming residents who allow us to be exactly that. As our city continues to grow, I know we will have even more to o er. And who knows? Maybe we will even convince some of those tourists to relocate or start a business right here in Columbia. CBT

De'Carlon Seewood is the City Manager of Columbia.

COMOBUSINESSTIMES.COM 13
CBT | GUEST VOICES

Effective Communication is a Cornerstone of Organizational Health

IN THE EVER-EVOLVING LANDSCAPE of organizational management, the importance of e ective communication cannot be overstated. rough my extensive experience working with diverse organizations, I have personally witnessed how communication serves as the linchpin that binds teams together, cultivating trust, cooperation, and ultimately, triumph.

However, amid the rapid cadence of business operations, where deadlines shift and priorities pivot incessantly, e ective communication often takes a backseat. As individuals hustle from one meeting to another, inundated by a never-ending stream of emails and communication channels, there’s a tendency to view communication as merely a transaction rather than a conduit for meaningful outcomes. Consequently, there exists a prevalent misunderstanding regarding the true essence of e ective communication. It’s not merely the act of transmitting information; it’s about forging connections, grasping nuances, and bridging divides between individuals and departments. It demands emotional intelligence and a comprehension of intent.

Consider, for instance, the pervasive issue of misinterpreted emails. In today’s digital milieu, hastily composed messages can easily be misconstrued. What was intended as a straightforward request for feedback on a project may inadvertently be perceived as criticism, thereby straining relationships. e absence of tone and body language in written communication ampli es the risk of misinterpretation. Furthermore, vague directives and ambiguous feedback only serve to exacerbate communication challenges.

With the surge in remote work postCOVID, the reliance on video conferencing

to facilitate connections and disseminate information has escalated. Yet, I’ve observed a concerning lack of established protocols governing these virtual interactions within many organizations. Cameras remain o , or when activated, participants are visibly multitasking, attending to emails, and other distractions. is not only undermines the e cacy of the interaction but also compromises the quality of concurrent tasks.

e persistent concern of insu cient time further compounds these challenges. In the rush, clarity dissipates. When teams are uncertain of their roles or the overarching vision, productivity and engagement suffer, consequently impacting the bottom line.

Addressing breakdowns in communication within a company often demands additional resources and concerted focus. However, there are several proactive measures leaders can consistently undertake to mitigate and navigate these challenges.

Primarily, active listening is imperative. Leaders must attentively heed their colleagues’ perspectives and concerns, engaging actively rather than passively waiting to interject. is entails maintaining unwavering focus, establishing eye contact, and posing clarifying questions. Encouraging team members to voice their ideas during meetings fosters an environment of mutual respect and yields invaluable insights. Leaders should enter meetings with transparent communication delineating topics where decisions have been made versus those open for input. In the latter case, they should withhold their perspective until all voices have been heard.

Secondly, clarity is paramount. Leaders must articulate messages clearly and succinctly, avoiding unnecessary complexity. Employing tangible examples to elucidate key points ensures comprehension and alignment with organizational objectives. For instance, when outlining project

expectations, leaders can furnish speci c examples of desired outcomes, thereby facilitating a shared understanding among team members.

Additionally, leading by example is fundamental. Leaders must embody the communication practices they espouse, epitomizing transparency, honesty, and authenticity. Cultivating an environment where candid feedback is not only embraced but actively encouraged necessitates leaders’ willingness to embrace criticism themselves, thereby fostering a culture of trust and openness.

Communication is a skill that evolves with practice and is shaped by context. Investing in workshops or coaching sessions empowers employees to re ne their communication skills, thereby redounding to the bene t of the organization.

In scenarios characterized by remote collaboration and digital connectivity, clarity and directness assume heightened importance. Leaders must institute policies to ensure active engagement during virtual meetings, including guidelines for attendance, camera usage, and multitasking. Furthermore, leaders must tailor their communication approaches to align with their strengths. Visionary leaders who delegate planning to their teams must articulate clear expectations and establish feedback mechanisms to ensure alignment with the overarching vision. Conversely, leaders adept in systems and details must eschew micromanagement, empowering their teams and fostering collaboration to drive innovation.

E ective communication demands adaptability and transparency. By instituting clear policies, leveraging individual strengths, and nurturing collaboration, leaders can adeptly navigate the complexities of communication and propel organizational success. CBT

14 THE WEEKENDER ISSUE 2024
CBT | GUEST VOICES
Dr. Janine Stichter, President of JS Advantages, is a seasoned executive coach with a Ph.D. in Behavior Science.

Embracing Local Charm

AS THE WEATHER WARMS UP and schools let out, it’s the perfect time to dive into Columbia like a seasoned local. is is your chance to savor the avors of our local eateries, lounging on sunlit patios with a refreshing drink in hand. Downtown beckons with its eclectic shops and lively outdoor shows, promising endless summer delights. And our parks and trails o er endless excitement, whether you’re cruising on a bike or venturing into mysterious caves.

Columbia is a haven for unique local businesses, and shopping local o ers a wealth of bene ts. From chic boutiques and art galleries to cozy restaurants, there’s something to suit everyone’s tastes. By supporting these local establishments, you’re not only nding oneof-a-kind items and delicious eats but also contributing directly to the community’s economic vitality. Local hotels provide a comfortable base for friends and family visiting from out of town, o ering a warm welcome and insider tips on the best spots to explore.

Our shops boast an array of locally made goods, from captivating artwork by Columbia’s artists to farm-fresh cheese sourced from nearby cows. Be sure to support our vibrant community by exploring the weekly farmer’s markets, where you can snag the freshest seasonal nds and grab a bite from one of the many tempting food trucks that gather there.

Columbia, Missouri, nestled in the heart of natural beauty, o ers many parks and trails catering to outdoor enthusiasts of all ages. Surrounded by picturesque nature reserves, Colum-

bia boasts well-maintained gems like Rock Bridge Memorial State Park and Cosmo Park, each o ering unique recreational opportunities. Families can embark on hiking adventures through lush forests, explore scenic biking trails, or enjoy tranquil bird-watching experiences. Columbia’s dedication to maintaining these spaces ensures a welcoming environment for locals and visitors alike, with amenities ranging from playgrounds to perfect picnic spots, creating an ideal backdrop for community gatherings and outdoor events.

Engaging in outdoor activities within Columbia’s parks is more than just leisure — it’s a lifestyle promoting health and wellness. e city’s emphasis on accessible green spaces encourages physical exercise and provides muchneeded mental rejuvenation, enhancing the overall quality of life. Whether it’s the therapeutic e ects of a nature walk or the invigorating rush of biking through scenic trails, Columbia fos-

ters a deep connection between its community and the natural environment, emphasizing the importance of staying active and connected to the outdoors.

For those seeking to immerse themselves in Columbia’s local culture, insider tips and recommendations unveil a treasure trove of hidden gems. From charming local businesses and must-visit shops to lesser-known parks and trails favored by residents, there’s always something new to discover.

Seasonal highlights like vibrant festivals, lively markets, and outdoor events further enhance the city’s allure, o ering unique experiences year-round. Locals eagerly share their favorite spots and seasonal secrets, ensuring visitors make the most of Columbia’s dynamic and ever-evolving landscape. Whether it’s spring blooms at Shelter Gardens or the festive atmosphere of Columbia Farmers Market in summer, every season brings fresh reasons to explore this vibrant city and its outdoor wonders. CBT

by

COMOBUSINESSTIMES.COM 15 CBT | GUEST VOICES
Matt McCormick is the president and CEO of the Columbia Chamber of Commerce. Photo Chris Padgett.

Sweet Buzz: The Honey Harvesters

Our instinct is to avoid being stung, but for some the lure of honey is so strong that they steward honey bees, risking exposure to colonies of tens of thousands of bees to harvest their guarded elixir.

Indeed, when we think of local avor, honey should be the rst thing to spring to mind. While landmarks and events distinguish a destination and provide a sense of place, nothing like honey gives us a literal taste of a speci c region. anks to beekeepers in Boone County, the age-old tradition that yields honey is alive and well. All that is needed to savor all four seasons and the owers of mid-Missouri is to patronize local specialty stores, farmer’s markets, or

beekeepers directly and enjoy the precious nectar-based delicacy.

e age range of Columbia-area beekeepers spans several decades and re ects the broad appeal of honey. Ian Appleton is not yet 20 and has already been keeping bees for ve years. Veteran beekeepers Steve Moeller of Lone Cottonwood Farm and Jim axter, past president of the Boone Regional Beekeepers Association, are still compelled to keep bees fty years on.

Ian gifts his honey and sells minimal amounts as he recovers the investment cost of setting up his hives; axter and Moeller have tended between sixty and one hundred hives, respectively, and sold

into the local commercial market. axter says that Columbia is a great place to sell honey while Moeller, who has been a Columbia Farmers Market vendor since 2017, adds, “We have a very strong demographic of people in this area that really appreciate and seek out locally produced foods. We are very fortunate.”

Honey is so irresistible that apiculture, the technical term for beekeeping, dates back thousands of years. e United States Department of Agriculture archive reports that European honey bees were shipped from England to the Colony of Virginia in 1622. By 1852, a man named L.L. Langstroth, known as “the

16 THE WEEKENDER ISSUE 2024
CBT
Boone County beekeepers nurture hives for their golden elixir.

father of modern beekeeping,” developed equipment involving standardized hives housing frames. Such equipment is still essential to the craft and used by local honey harvesters. In addition, beekeepers employ smokers to subdue the bees and wear protective apparel including ventilated suits, jackets or veils, and gloves to minimize stings.

Beekeeping is a seasonal and cyclical endeavor and largely a solitary and individual pursuit. Moeller says there’s a markedly steep learning curve as a beekeeper.

“You can’t bring a beehive to the vet. You have to have knowledge about diagnosing problems,” he explains. “ ose who remain fascinated and learn a bit about bee biology, anatomy, physiology, and what makes the bees tick are the ones who are likely to remain with beekeeping.”

axter agrees, adding, “A lot of people who’ve gotten involved to ‘save the bees’ thought it was easy to put out hives and they would last forever. ey couldn’t understand what happened when the colony died and that you have to do some management.”

THAT CALMING BUZZ

While beekeeping does not require daily involvement like other animal husbandry, Moeller says he has to “stay actively engaged with the bees to see exactly what they are doing.”

Honey bees bear no resemblance to the warm-blooded mammals we are most accustomed to tending like livestock and house pets. Bees are cold-blooded invertebrate insects. Like all living creatures, though, bees act in response to their environment and inasmuch, local honey bee tenders essentially follow a four-part rhythm linked to the seasons.

Over many years, Moeller has found honey bees to be fascinating creatures while axter o ers, “For me, it is a calming experience to open up a hive of bees, hear the buzz, and see what the colony is doing.”

Bees live in colonies structured around a single queen in symbiotic relationships with worker and drone bees which uctuate in number. In winter, the hive undergoes a semi-dormant period of relative inactivity during which the colony clusters for warmth and eats the honey it made. e beekeeper has little to do during this time but to ensure that the colony has enough to eat until temperatures rise and the bees take ight. Supplemental feeding may be required toward the end of winter, and hives should be closely monitored to keep the bees from starving.

Springtime means a build-up in the number of bees in the hive. Male drone bees mate with queens other than their own and live through the fall. e queen lays eggs continuously during the warm seasons in worker bee brood cycles of twenty-one days as the hive grows into the thousands. Queens can live three to four years. In spring, keepers add additional boxes or “supers” atop the beehive to provide ample space for the bees to store honey.

“One of the things about mid-Missouri is that there are a lot of blooming trees and wild owers that the bees use to make honey,” says Moeller. ese include black locust, sweet clover, and goldenrod among a bouquet of other local bloomers.

Beekeepers continue monitoring the colony as spring leads to summer and the

COMOBUSINESSTIMES.COM 17
AS SEEN ONLINE
Steve Moeller at a honeybee hive. Photo by Tatiana Fernandez.

owering plants produce what is considered a “honey ow.” Locally, May and June are key honey production months. With a lifespan of six weeks, worker bees forage over a two- to three-mile radius — the equivalent of 18,000 acres — pollinating the vegetation that in turn provides them the nectar and pollen on which they thrive but often wearing out their wings in the process.

THE HONEY CYCLES

During a plateau in mid-Missouri’s bloom cycle in late summer, local beekeepers often pull frames of surplus honey, proceeding to harvest, extract, strain, and bottle the delectable, viscous liquid of amber, gold, and sa ron colors.

Autumn blooms produce a second honey ow that comes before a hard frost and local honey farmers enter maintenance mode. is season brings a natural die-o of surplus worker bees in the hive and is the time for beekeepers to gauge and leave enough honey for the overwintering colony to live on. It’s also time to verify that the hive is impermeable to mice and other critters inclined to steal the bees’ prize possession.

Two tasks for local beekeepers are both ongoing and critical. e rst is to manage swarming. is natural instinct to reproduce and/or protect the colony can be a devastating loss if not initiated voluntarily by the beekeeper. If a hive is getting too crowded or falls ill, a swarm will often form and ee. Swarms can be frightening to those unfamiliar with bees.

axter says, “Don’t panic. Do stay away from them. But know that when swarming, the colony is without a home and normally they sting to protect their home. Call a beekeeper and they will likely be glad to come and collect the swarm.”

In addition to the size, the health of the colony must be constantly monitored for pests and infections, especially with an eye to the threat of the parasitic varroa mite. “ at changed everything,” Moeller says of the enemy that arrived in the United States in 1987. Several methods to monitor and treat for them were deemed safe by the United States Department of Agriculture and are used by most Columbia beekeepers today.

“For me, it is a calming experience to open up a hive of bees, hear the buzz, and see what the colony is doing.”
— JIM

THAXTER

,

LONGTIME BOONE COUNTY BEEKEEPER

IMPACTS ON HABITAT, BUT NOT ENDANGERED

Non-native honey bees are far from alone in creating a buzz in the air. e Missouri Department of Conservation reports 425 native species of bees in the state. While all bees are pollinators, most native bees have a modest forage area and short lifespan compared to honey bees.

“Habitat destruction has impacted the native bees quite a lot,” says axter.

Moeller is optimistic about the vigor of honey bees and asserts that “they are not endangered and they are not in danger of becoming endangered.” is is good news as honey bees play an important role in pollinating some of agricultural food crops including fruits and berries, and forage crops such as clover and alfalfa.

Since beekeepers in Missouri are not required to register with the state Department of Agriculture if they are selling pure honey, exact statistics on this community and the total volume of honey being harvested in Boone County are elusive. Lone Cottonwood Farm provides one example

as Moeller currently maintains thirty to forty production hives in three locations and yields about seventy pounds of honey per hive.

Clayton Lee, past president of the Missouri State Beekeepers Association, notes, “Beekeepers with a good location of owers blooming and nectar owing could average one hundred pounds per colony.” To nd such producers, the Columbia Farmers Market features about a half-dozen honey vendors selling their crops. Other local honey outlets include Clovers Natural Market, Pierpont General Store, A&Y Global Market, and Helmi’s Gardens.

e Boone Regional Beekeepers Association, which acts as the hub of communal activity in the craft, o ers a beginning beekeeping course each winter open to about thirty- ve interested participants. Experienced beekeepers enthusiastically volunteer to serve as mentors for newcomers to help shorten their learning curve. Carl Korschgen, a member of the association’s advisory team, reports that the current membership roster has about 120 beekeepers. Monthly meetings often nd twenty to thirty members in attendance connecting and comparing notes. Locals keen on learning about honey bees and beekeeping can turn to several helpful resources. Beyond the Boone Regional Beekeepers Association, University of Missouri Extension o ers three levels of beekeeping curriculum; beekeeping classes are o ered periodically through Daniel Boone Regional Library a liates; the Columbia Farmers Market facilitates activities for children on World Bee Day in May; local 4-H groups are involved in beekeeping; and the Missouri State Beekeepers Association is a pillar of education and awareness.

Further information can be found in publications including the American Bee Journal and Bee Culture Magazine and a myriad of YouTube videos exist to nd out what the buzz is all about. CBT

This story originally appeared April 19, 2024, at comobusinesstimes.com.

18 THE WEEKENDER ISSUE 2024
CBT | AS SEEN ONLINE

WHAT THE PROS KNOW BUSINESS

BANKING

Brad Roling

Mid America Bank

COMMERCIAL

CONSTRUCTION

Vaughn Prost

Prost Builders

MARKETING

Erica Pefferman

COMO Marketing

AUTOMATING YOUR BUSINESS SO YOU CAN ENJOY THE WEEKEND

Being a business owner means you’re on call 24 hours a day, 7 days a week. There are just some things you must handle. While your expertise is important, some tasks can be automated or delegated to make your business run like a welloiled machine. This will ensure you can enjoy your weekend without having to worry about what’s happening inside your business. Let’s walk through a few ways to accomplish this:

1. Identify where you can become more efficient. Efficiency won’t happen overnight, nor will it be easy. Are you in the trenches of your accounts payable/ receivable process and worried something will fall through the cracks? Setting up Automated Clearing House (ACH) payments is a simple fix for this. ACH is a great option for paying vendors or employees via direct deposit to ensure all payments are made on time.

2. A business can’t run smoothly or consistently without proper procedures in place. This can be a simple pen-to-paper procedure, or you can invest in a procedure management software. Creating processes for every action in the business will help someone take over, so you can take that well deserved weekend.

Brad Roling is the Columbia Market President for Mid America Bank. Brad has more than 10 years of banking experience that he uses to help businesses in and around Columbia thrive. When he is not helping your business with its financial needs, Brad is serving the community in a variety of capacities. He is proud to serve on the Ronald McDonald House Mid-Missouri Board of Directors as Treasurer, the Columbia Chamber Foundation Board as Treasurer, Heart of Missouri United Way Board of Directors and Beta Theta Pi Advisory Board. Brad is a proud Mizzou grad and loves cheering on the Tigers!

3. Take a few tasks and delegate them to trusted employees. Armed with your well-written procedures, you’ll be able to seamlessly transition tasks to someone other than yourself.

4. Are there tasks that need to be done day after day? Automate them! There are several platforms out there that will help you automate tasks from publishing social media posts to syncing customer data. Ask the vendors you already work with if there are any ways to simplify the processes. Can you start making auto payments

on your loans? Can your bank set up Remote Deposit Capture to scan your incoming checks from the comfort of your office? Don’t overlook these helpful tools.

You are not replaceable in your business, but you do deserve time to yourself. Automating and delegating tasks can be the key to being able to step away from your business for a few days. If you’re looking for ways to take things off your plate as a business owner, I’d love to talk! Mid America Bank has the tools to help you manage your money efficiently.

573-615-2343
BRAD ROLING Market President – Columbia
| midambk.com
THE PROS KNOW BUSINESS BANKING
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STRATEGIES TO REDUCE THE COST OF YOUR NEXT PROJECT

In the world of general contracting and construction, there are different ways to help reduce the cost of your project. Since 1949, Prost Builders, Inc. has been one of the largest and oldest general contractors and design-build experts serving our clients in Missouri. As a member of the Construction Leadership Network, I want to share fellow member Sean Lundy’s write up about “7 Strategies for Reducing the Cost of Your Next Project.” Sean is president and CEO of Lundy Construction, a very well-respected contractor in Ottawa, Canada.

Here are two of Sean Lundy’s seven strategies that Prost Builders has followed for seven decades in the business that benefit our clients, reduces costs, and exceeds expectations when we help you plan for your next project. Let’s start with the first two strategies that we implement at every opportunity when we work on a project:

STRATEGY #1

Prioritize Robust Upfront Planning

In this industry, planning a construction project is not only difficult, but takes a lot of focus and a ‘shortcut’ is not the best plan. If a client wants to save money on their project, they must find a builder who is willing to invest the necessary time and energy into planning the work BEFORE starting on-site.

The deep dive into sequencing, logistics planning, design analysis

Vaughn Prost is the owner and president of Prost Builders lnc., a design/build and construction services firm located in Columbia. Vaughn has over forty years of domestic and international design and construction experience as a cost and scheduling engineer, structural engineer, owner’s construction representative, and general contractor.

(573) 635-0211 | prostbuilders.com

3305 Crawford Street Columbia, MO 65203

between disciplines, risk identification, risk mitigation plans, long-lead delivery items, detailed cost analysis, and human resourcing are all essential in the effort to have the greatest impact on how much your project will cost.

Example: Vaughn Prost saved Jefferson Middle School in Columbia $400,000 when he re-engineered the gym’s new roof with a concrete double tee bar roof in lieu of the truss roofing material that was delayed by five months. If he had been involved in the project at the design stage as a design-build, he would have informed the owner of the future delay, eliminated the need to change the roof design later, and saved the owner extra costs to have the architect change the plans.

STRATEGY #2

Don’t Underspend on Design

Design services are one level in construction that is highly competitive and has no shortage of capable architects to choose from, but they have become judged primarily by price these days.

It’s a reality that no architect, designer, or engineer, is going to give your project the time it needs unless they are compensated appropriately.

It’s in your best interests to pay for and insist upon well-thought-out, properly coordinated plans so that the architect takes the time to sit with all the other consultants (structural, civil, landscape, mechanical, electrical, and IT professionals) and has done the hard work of making sure their design elements won’t clash with each other. No client wants to pay to correct these types of mistakes after their project has been started.

Prost Builders has been following these strategies for 75 years to benefit our clients and we will continue to do sobecause our mission statement is “The Client is the most important asset of our business. The first priority is to provide our client with exceptional quality and value.” And that is why our clientoriented business model is what makes us exceptional in this industry.

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THE KEY TO CRAFTING COPY THAT CONNECTS (AND CONVERTS)

One of the most influential lessons I’ve learned as it relates to copy writing for marketing directly relates to a theory we all know well. As a refresher, Maslow’s Hierarchy of Needs is a psychological theory outlining five levels of human needs, ranging from basic physiological requirements like food and shelter, through safety, social belonging, esteem, and ultimately self-actualization— the pursuit of personal growth and fulfillment.

The key to writing compelling copy for marketing is to identify a need your prospects are feeling that your product or service fulfills. The lower in the hierarchy and the most basic human need that you help your client meet, the more effective your marketing will be.

Beginning with the foundational level of physiological needs, companies can emphasize the importance of your products or services in fulfilling basic human requirements. Whether your company helps families secure shelter or food for their families, the messaging should underscore how the brand addresses essential needs for sustenance, comfort, and well-being.

Moving up to safety and security needs, brands have an opportunity to build trust and instill confidence in their offerings. Whether it’s home security systems boasting state-of-the-art technology, financial institutions emphasizing the safety of their investments, or healthcare providers assuring patients of their confidentiality, the messaging should

convey reliability and stability, reassuring consumers that their safety and security are paramount.

Social needs represent the human desire for connection, belonging, and meaningful relationships. Brands can leverage messaging to create communities and foster interpersonal connections. Whether it’s a church or social entity facilitating connections with friends and family, a country club that provides an affinity-based community around a sport or activity, or a gym building a community around shared wellness goals, the messaging should highlight the emotional benefits of belonging and the sense of camaraderie that comes with it.

Moving up the hierarchy, esteem needs revolve around feelings of accomplishment, recognition, and selfworth. Brands can tailor messaging to boost consumers’ confidence and self-esteem. Whether it’s a boutique celebrating individual style and sophistication, a career development platform empowering professionals to advance in their fields, or a salon and spa promoting self-expression and

Erica Pefferman is the owner and president of COMO Companies, which owns and operates COMO Magazine, COMO Business Times, COMO Marketing, and COMO Tickets. In 2017, Erica was named Outstanding Business Woman of the year and her team was named the Columbia Chamber Of Commerce’s Small Business of the Year.

573.499.1830 | comomarketing.co

personal grooming, the messaging should emphasize how the brand enhances consumers’ sense of value and worth.

At the pinnacle of the hierarchy is self-actualization, where individuals seek to realize their full potential and pursue personal growth and fulfillment. Brands can inspire consumers to embark on a journey of self-discovery and pursue their passions. Whether it’s an educational institution offering opportunities for intellectual exploration and personal development, a travel agency encouraging individuals to broaden their horizons and embrace new experiences, or a lifestyle brand promoting mindfulness and selfcare, the messaging should resonate with consumers’ aspirations for personal excellence and fulfillment.

In summary, by understanding and addressing the various levels of Maslow’s Hierarchy of Needs in their marketing messaging, brands can forge deeper connections with consumers, tap into their intrinsic motivations, and create authentic experiences that resonate on both emotional and practical levels.

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WHAT THE PROS KNOW BUSINESS MARKETING
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The Magic We Make

Suspend your disbelief at the Lyceum Theatre.

LOOKING FOR A WEEKEND ADVENTURE CLOSE TO HOME? Consider visiting the Village of Arrow Rock and taking in a show at the Lyceum eatre. Founded in 1961, the Lyceum is one of the longest-running professional, regional theatres in Missouri, and was honored with the designation of “Missouri Historical eatre” in 2019 the rst honoree of its kind in the state. e Lyceum was converted from a historic church into a theatrical space that seats 416 patrons in its auditorium and welcomes over 33,000 guests each year.

York City after conducting auditions for upcoming productions.

“It’s a shocking thing to me to say, when asked about my history with the theatre, that I’m now in my twentieth year. I never expected that to happen,” he said. Gresham came to the Lyceum right out of college in the 1990s, as an actor.

Quin Gresham, producing artistic director at the Lyceum, has had a long, distinguished career at the theatre, rst as an actor, and now in his current role. In fact, he recently returned from New

He explained, “I just fell in love with it. And one of the things I love most about the Lyceum is how unlikely it is. We have a theatre that can seat more than 400 people in a town of fty-six people. Even when I was young and fresh-faced, I was still really moved by that.”

Laurie McConnell, marketing director at the Lyceum, is passionate about her duties. McConnell’s husband, Alan Knoll, has worked with the Lyceum for

COMOBUSINESSTIMES.COM 23

more than twenty years, serving as both actor and director for numerous productions, and McConnell has come to know both the team at the Lyceum and its patrons. And she agrees with Gresham: the Lyceum is magic.

“We’re a unicorn,” she laughed. “We just shouldn’t be allowed to exist, but somehow it manages to work, because everyone who works here, whether they’re full time or here seasonally, they really care about what they do.”

McConnell said that ultimately, the Lyceum is a rare bird, thriving both because of the people who make its magic, and because of the people who come to watch that magic happen.

“It’s very much a family, and we’re really grateful that the community around us feels so connected to us,” she said. “ ey take it very personally it’s

very important to them that we succeed, and so it’s doubly important to us that we serve them as well as we possibly can.”

Each production presents an opportunity to retell and reinvent stories new and old, Gresham said.

“ at’s the big thing about what we do, about what artists do,” Gresham explained. “Every time we turn around, it’s a new, ground-up project. I’m often asked, ‘What’s a normal day like for you,’ and I have to say, ‘I have no idea.’”

Every season presents a new team to bring a unique perspective to storytelling, he added, and the process and result are always di erent.

“ at’s the real magic in what we do,” he said. “Reinvention.” He said he makes creative choices both to bring new faces into the audience, and to welcome back the regulars.

McConnell agrees.

“We’re a unicorn. We just shouldn’t be allowed to exist, but somehow it manages to work, because everyone who works here, whether they’re full time or here seasonally, they really care about what they do.”
LAURIE M c CONNELL, marketing director

“ ere are some folks who’ve been coming here for six decades,” she said. “We have multiple generations within families that have been coming to [the Lyceum] since the very beginning. And then sometimes we meet people at an event, like Art in the Park, and they’ll say, ‘Oh my goodness, I’ve never heard of you before,’ so they come see a show, and they fall in love with the village, fall in love with the Lyceum, and they keep coming back, and hopefully become regulars.”

Both Gresham and McConnell frequently used the word “magic” when talking about how the Lyceum operates, and they’re both always amazed to watch that magic happen.

“I’m so proud of the quality of our productions,” McConnell said. “It’s so easy to talk about our shows, and about the quality of the people who work here. I’ve also been so impressed with how they work with donor dollars. ere’s everything in the world to admire about this organization, so my job is pretty easy: people come, they see the shows and how amazing they are, and they want to come back, and to bring their friends.”

McConnell said that the joy created in the Lyceum is infectious, and she’s not immune.

24 THE WEEKENDER ISSUE 2024
CBT THE 2024 SEASON AT THE LYCEUM THEATRE: 42nd Street JUNE 7 – JUNE 16 Jimmy Buffett’s Escape to Margaritaville JUNE 28 – JULY 7 Charlie and the Chocolate Factory JULY 19 – JULY 28 Noises Off AUGUST 17 – AUGUST 25 Ken Ludwig’s Moriarty: A New Sherlock Holmes Adventure SEPTEMBER 6 – SEPTEMBER 15 Million Dollar Quartet SEPTEMBER 27 – OCTOBER 6 A Christmas Carol DECEMBER 13 – DECEMBER 22 The tenth anniversary showing at the Lyceum Theatre.

MIDDLE: Phillip Attmore and the cast of Singin' in the Rain, 2021.

BOTTOM: The cast of Clue, 2022.

“I will go to see opening night of every production and watch the show,” she said, “but then I’ll sneak back in as often as I can to subsequent performances, just to watch the audience. Because there’s nothing more fun than watching 400 people laugh at the same time. ere’s nothing more fun than seeing 400 people gasp together when some mystery is solved.

ere’s nothing more fun than watching the little ones walk out, singing, and dancing, and twirling. When you have 400 people around you, having the same shared experience, it’s so special.”

Gresham agreed and added that the quality of each show is further enhanced by the community that experiences it, together.

“ e most important character in every play is the audience,” Gresham said.

Single tickets, season subscriptions, ex packs, and group tickets are currently on sale. McConnell said the theatre broke records when single tickets became available in March.

“We want to have the absolute best productions, the best talent, nding the best designers, nding the best technicians to run the sound, and the lights, and work backstage it’s an honor for us to have so many talented people who have come here,” McConnell said. “Both our [in-house people and patrons] come here, and fall in love with the village, with the Lyceum, and they come back again and again.”

To learn more about buying tickets, donating, or supporting the theatre’s mission, visit the Lyceum’s website, or contact their team via social media, on Facebook, or Instagram. CBT

THE LYCEUM THEATRE

114 High Street, Arrow Rock, MO

660-837-3311

LyceumTheatre.org

COMOBUSINESSTIMES.COM 25 BUSINESS UPDATE
TOP: Sade Crosby, Christine Wanda, Hannah Hubbard, Zelda Carmen in Beautiful: The Carole King Musical, 2023.

A Centennial Celebration

Boone County Historical Society bridges the past with the present.

SINCE ITS FOUNDING IN 1924, the Boone County Historical Society (BCHS) has been dedicated to safeguarding the area’s history. rough its museum, the Boone County History and Culture Center, the society proudly claims to have preserved more than 22,000 historic artifacts, 516,000 photographic negatives of the community’s people and places, 2,000 historic garments, and more than 1,000 works of art.

e society has also undergone substantial changes over the years, such as acquiring a physical headquarters and museum location, rebranding itself to focus more on the cultural aspect of the museum, and implementing additions like the Montminy Art Gallery and the Village at Boone Junction.

1924

18

In what feels like the blink of an eye, BCHS has witnessed its 100th birthday — and the board and sta are eagerly preparing to celebrate that important milestone with the public. Board Vice President David Wilson says an array of events and activities are coming soon to the Boone County History and Culture Center.

CENTENNIAL HISTORY AND ART EXHIBITS

“We have one upcoming exhibit that looks back at the last 100 years of the society and will include 100 signi cant items over the community’s 200-year history,” Wilson adds.

Although the BCHS has existed for 100 years, the foundation of Boone County itself dates to the early 19th century. Wil-

The BCHS applied for and gained nonprofit status with the IRS and The Federal Government. January 1963

son, along with Executive Director Chris Campbell and others, agree that selecting artifacts solely from 1924 onwards would be challenging. erefore, the Centennial History Exhibit aims to bridge the older history of Boone County with the more recent history of BCHS.

In preparation for the Centennial History Exhibit, a committee of individuals with varying expertise has compiled a list of BCHS’s most treasured artifacts to be selected from the collection vaults. Some of the rare and often unseen artifacts that will be on display include:

• John William “Blind” Boone’s gold watch, complete with diamonds — and believed to have been bought for $1,000 in 1900.

December 1969

The BCHS gained access to the Maplewood House (also known as the Lenoir home) through the city’s purchase of the Frank G. Nifong Memorial Park and used it as its first official headquarters.

26 THE WEEKENDER ISSUE 2024
CBT
local historians, educators, and businessmen met over lunch at the Daniel Boone Hotel & Tavern to institute the Boone County Historical Society. July

• Union general and prominent Columbian Odon Guitar’s brigadier general overcoat and dress sword.

• Actress and singer Jane Froman’s fur coat and leg braces.

• Two letters written on White House stationery, one by Calvin Coolidge and the other by Teddy Roosevelt.

• A 1925 Model T Ford and an authentic 1880s covered wagon.

is exhibit opened April 10, 2024, and will run through January 2025.

Additionally, the Centennial Art Exhibit, titled “Over Time — 100 Years of Art Scene/ Seen in Boone County,” will feature several loaned artworks from supportive community members. It will be open from June 22, 2024, to September 2, 2024.

POPSICLE FEST

“Another large event we’re doing,” Wilson says, “is called ‘Popsicle Fest.’ is will be a free, family and kids-focused festival on the property and in the park, includ-

ing games, music, events, and food.” e event will be held on July 13th.

Paying homage to the popsicle (which also celebrates its 100th birthday in 2024), this event encourages families and children to connect with the rich history around them through exhibits and demonstrations. (And each guest will receive a free popsicle.)

BOONE-ANZA!

Wilson has also been working closely on “Boone-anza!,” a massive treasure hunt that will lead teams around Boone County and culminate, thanks to event sponsor Buchroeders Jewelry, in a literal treasure with more than $25,000 in precious diamonds and gems.

e puzzle-solving event is singular in the history of Boone County and serves to generate community engagement in a fun and competitive way, testing contestants on their knowledge of Boone County trivia. Updates for the event will be on the Boone County History and Culture website and its social media, with registration open following Popsicle Fest.

A GREAT BIG ‘THANK YOU’

e Boone County Historical Society expresses its gratitude for the support it has received over its 100 years of existence. Besides the annual grants provided by the Boone County Commission, most of its income comes from local visitors through donations, memberships, and earned income.

“We rely on the generosity and support of our community,” Campbell explains. “We’re constantly concerned about sourcing that revenue because it’s not always guaranteed.”

He envisions a future where the BCHS and Boone County History and Culture Center will have reserves to sustain them through challenging times and enable them to expand their physical footprint to accommodate more collection storage space.

In the meantime, there are several ways to support the mission of the BCHS and museum, including volunteer opportunities, becoming a member, and making tax-deductible donations. CBT

July 1990

April 1993

September 2017

COMOBUSINESSTIMES.COM 27 CELEBRATIONS
Raul Walters, a real-estate developer, provided a $100,000 check to help initiate construction on the museum. The original name of the museum commemorated him and his family as the “WaltersBoone County Historical Museum.” American artist Tracy Montminy left an endowment to the BCHS to create a new gallery which led to the addition of the Montminy Gallery. The Walters-Boone County Historical Museum became the Boone County History and Culture Center.

STEPHEN FOUTES

DIRECTOR, MISSOURI

DIVISION OF TOURISM

JOB DESCRIPTION: Under the direction of the Missouri Tourism Commission, the director of tourism leads a dedicated team of marketers, communicators, researchers, program managers, and welcome center ambassadors, along with legislative, nancial, and lm-o ce specialists, focused on promoting and building awareness of Missouri as one of the country’s top travel destinations. Our division’s key priorities are increasing visitation to, and visitor spending within, Missouri.

PROFESSIONAL BACKGROUND: I have a bachelor’s degree in communications from Central Methodist College (now University) in Fayette, Missouri. My career includes 10 years in the newspaper industry, rst at the Centralia Fireside Guard and then the Je erson City NewsTribune. I joined the Division of Tourism sta as the travel guide editor in 2009 and held varying roles until 2017, when I joined the sta at Missouri State Medical Association as its marketing director. I returned to the Division of Tourism as director in March 2020 — an instance of impeccable timing.

HOMETOWN: Bowling Green, Missouri.

YEARS LIVED IN CENTRAL MISSOURI: 25 years in central Missouri.

FAVORITE QUOTE: It’s a quote that’s often attributed to Michael Jordan: “I can accept failure; everyone fails at something. But I can’t accept not trying.”

WHY YOU ARE PASSIONATE ABOUT YOUR JOB: It’s a blessing to be surrounded by the amazing sta at the Division of Tourism. Whether they’re at our o ce in Je erson City or one of our Welcome Centers across the state, the energy and passion our team members

bring to their work and this industry inspires me. And as a native Missourian, I’m proud of all the state o ers travelers and am fortunate to be able to help showcase it to the world.

IF YOU WEREN’T DOING THIS FOR A LIVING, YOU WOULD: Hopefully nd a role somewhere in the travel, sports, marketing, or communications industry.

WHAT PEOPLE SHOULD KNOW ABOUT YOUR PROFESSION: People think about the fun aspects of travel, as well they should. Travel is about exploring our world and making memories with families, friends, and loved ones. e industry, however, is extremely competitive. Every state, every destination, every attraction is working to compete for a share of visitors. While it’s prudent to make decisions backed by research and best practices, you sometimes need a little magic — which can be hard to nd — to succeed.

THE BIG CHALLENGES FACING YOUR INDUSTRY: Piggybacking on the statement above, people often think about the fun aspects of tourism and don’t consider the business side. In Missouri, about 301,000 people work in tourism/hospitality. As such, it’s vitally important that tourism professionals, including marketers, continue to highlight the value this industry has on state, local and national economies so a wide spectrum of audiences understand its importance.

YOUR NEXT PROFESSIONAL GOAL: inking long term, the Division of Tourism has its eyes on 2026. Yes, it’s still two years away, but 2026 is going to be huge for Missouri. Kansas City will host FIFA World Cup matches. Several communities, including St. Louis, Spring eld, Joplin, Lebanon, St. Robert, and others, will celebrate the centennial anniversary of Route 66. And it’s the 250th

anniversary of the signing of Declaration of Independence — America’s 250th birthday! My goal is to spread the word about Missouri far and wide to help get as many people to visit as possible.

ONE OF THE BIGGEST LESSONS I’VE LEARNED IN MY FIELD: Some of the nest, smartest, hardest working, and kindest people you’ll ever meet work in the tourism industry.

HOW YOU WANT TO IMPACT YOUR COMMUNITY OR YOUR STATE: I hope my decisions — and those of our team — have a positive impact on the state’s economy, inspire people to learn more about Missouri, and to travel here for a memorable vacation experience.

GREATEST STRENGTH: Knowing that it’s ok to not know everything.

GREATEST WEAKNESS: Sometimes missing the forest for the trees.

WHAT YOU DO FOR FUN: Travel, of course! Spending time with family and playing basketball as often as these old knees will allow.

WHO MAKES UP YOUR FAMILY: Brenda, my wife of 24 years; our two daughters, Lily and Sydney; my parents; my brother; my wife’s wonderful family; and our two feline friends, Gina and Tyler.

FAVORITE PLACES IN CENTRAL MISSOURI: Asking the director of tourism to name a favorite place is inviting nothing but trouble, so I’ll say, “All of them!”

MISSOURI GETAWAYS THAT MIGHT NOT BE AS WELL KNOWN: Missouri is blessed with a variety of getaway options for people to enjoy, including many that might be considered hidden gems.

St. Louis is of course famous for the attractions like the Gateway Arch and St. Louis Zoo, but people may not know as

28 THE WEEKENDER ISSUE 2024 CBT
That’s what makes Missouri impressive. No matter where your travels take you, there’s a good chance you’ll be surprised by something.

much about places like e Moto Museum, the Kaplan Feldman Holocaust Museum, and the National Blues Museum. Kansas City has the renowned NelsonAtkins Museum of Art, but people sometimes miss the incredible American Jazz Museum and Negro Leagues Baseball Museum.

Here in Central Missouri, people recognize the Capitol in Je erson City, the Lake of the Ozarks, and outdoor gems like Rock Bridge State Park in Columbia. But they’re often surprised at something like America’s National Churchill Museum in Fulton.

at’s what makes Missouri impressive. No matter where your travels take you, there’s a good chance you’ll be surprised by something.

ACCOMPLISHMENT YOU ARE MOST PROUD OF: Helping raise two amazing daughters.

MOST PEOPLE DON’T KNOW THAT YOU: Take pickup basketball games waaaaay too seriously. CBT

COMOBUSINESSTIMES.COM 29 PERSON YOU SHOULD KNOW
30 THE WEEKENDER ISSUE 2024

Around Square Bernadette

The vibrant strip mall boasts a variety of shops and services.

COMOBUSINESSTIMES.COM 31

Tucked into the western edge of Columbia’s city limits, Bernadette Square is a vibrant strip mall, across Worley Street from the Columbia Mall, and in the same footprint as the Holiday Inn Executive Center. With more than fifteen businesses, Bernadette Square has a long list of longstanding storefronts as well as a few newcomers.

But what will residents and visitors find in the strip mall just west of Stadium Boulevard? Commercial real estate assistance and immersive learning centers; tantalizing culinary offerings and captivating gaming venues; expert alterations, tailoring services, financial planning, specialty shops, and more.

AMERICAN FAMILY INSURANCE

e American Family Enterprise is a family of companies that provide insurance protection for its customers while striving to make “a meaningful di erence in their communities,” according to the company’s website.

HAROLD E. JOHNSON COMPANIES

Harold E. Johnson Companies is renowned for buying, selling, leasing, and investing in commercial real estate. Harold E. Johnson started a lumber company in 1939 at what is now 601 E. Walnut St. Boone County bought the building in 2000, and the Johnson Building houses a handful of Boone County government o ces.

Johnson went on to start several businesses, as well as buying, selling, remodeling, and investing in properties, including Bernadette Square and Bernadette Plaza. e company also has locations in Spring eld, Missouri, and Rogers, Arkansas. e local brick-and-mortar in Bernadette Square has one fulltime and three part-time employees. Larry Moore is president and CEO of Harold E. Johnson Companies.

“We’re the best landlords in town,” he said.

PLAZA COMMERCIAL REALTY

Plaza Commercial Realty has expertise in guiding commercial real estate clients whether as buyer, seller, landlord, or tenant. Plaza Commercial Realty has been central to many of Columbia’s biggest developments and business additions.

All brokers at Plaza Commercial Realty are members in the National Association of Realtors, Missouri Association of Realtors, Columbia Board of Realtors, and Society of Industrial and O ce Realtors.

HOME
REAL ESTATE
INSURANCE AND

SALONS

ALL ABOUT U SALON

All About U hair salon o ers a haven of beauty tailored to each client. e team of skilled stylists provides personalized services and specializes in chic haircuts and color transformations. Whether seeking a rejuvenating experience or a fresh new look, clients can rely on All About U to cater to their every need, the salon’s website explains.

SHEAR PERFECTION

Shear Perfection is a casual family-friendly salon that aims to build relationships with its clients, says owner Deedie Wilborn, who insists that “the most important accessory you can wear is a great hairstyle and a smile.”

“I have had the privilege of serving Columbia for thirty years and I am humbled by your business and friendship,” Wilborn said. “I believe the most important part of any service is communication and I promise to always listen carefully and deliver the best results I can.”

SEWING AND ALTERATIONS

APPLE TREE QUILTING

Apple Tree Quilting was founded in 1985 as a ne fashion fabrics store named Silks & More Fine Fabrics by Millie and Floyd Kaiser. e shop was rst located in downtown Columbia, offering a variety of silks, wools, linens, and other ne fashion fabrics, plus a large assortment of fashion sewing classes. In the spring of 1987, the store became a White Sewing Machine dealer and added Husqvarna Viking sewing machines in 1988. Eric and Amy Nelson purchased Appletree Quilting Center in April 2020. In August 2022, JUKI sewing machines were added to the selection of machines. Apple Tree continues to add new and classes for education of new sewing techniques, as well as longarm quilting services.

COLUMBIA MALL ALTERATIONS

Columbia Mall Alterations o ers sewing and alterations and will accept a variety of garments to work on. e shop promises “reasonable prices” and attention to detail that is “like a work of art.”

COMOBUSINESSTIMES.COM 33

MOCHI MOCHI

Mochi Mochi is a casual dining and takeout restaurant, from co ee to the sweeter bubble tea, fruit tea, and slush. e Korean fried chicken — both bone-in and boneless — is the perfect pairing. With ingredients imported directly from South Korea, it is an authentic, lling, and tender meal with six vast avor pro les to choose from. Looking for something light? Mochi Mochi o ers a variety of sushi, including several vegetarian options. And of course, the namesake of the brand, Mochi Mochi creates a total of 12 avors of mochi donuts along with mochi balls and donut ice cream.

TIGER BIN

Tiger Bin is a local discount store that has operated since 2022. e store o ers home goods — clothing, toys, electronics, and more — in two price variations: bin price and marked price. (Bin prices are marked down daily.)

VALHALLA’S GATE GAMES

Established nearly twenty- ve years ago by passionate gamers, Valhalla’s Gate Games is central Missouri’s fullrange, hobby-game store. Founded on the belief that everyone deserves a place at the gaming table, Valhalla’s Gate is a welcoming and inclusive environment where people of all ages, backgrounds, and identities can come together to share their love of games.

e selections include tabletop games, dice, collectibles, roleplaying essentials, modeling supplies, plushies, and more. Regular game nights, events, and tournaments foster a sense of community.

WORKPLACE, LEARNING, AND BUSINESS SOLUTIONS

EDWARD JONES

Financial advisor Aaron D. Kliethermes and branch o ce administrator Emily Hartman say they are ready to start a conversation about nancial planning — even if you have never worked with a nancial advisor before.

FIRERETARDANTSHIRTS.COM

FireRetardantShirts.com was founded in 2016 in Albuquerque, New Mexico, and has since emerged as a distributor of re-retardant clothing. e company has relocated to mid-Missouri and carries some of the leading re-retardant attire on the market. e team maintains a local inventory, ships re retardant clothing to customers across the nation, and can ship factory-direct to clients.

IMKO WORKFACE SOLUTIONS

IMKO Workface Solutions is a workforce solutions company specializing in the light industrial sector. e company can sta an entire organization from entry level to senior

SHOPPING,
FOOD, AND ENTERTAINMENT

level. IMKO has had a branch in Bernadette Square for six years. IMKO sources clerical, warehouse, and manufacturing technicians for several clients located in and around the Columbia area.

JUNIOR ACHIEVEMENT OF CENTRAL MISSOURI

Junior Achievement helps students connect what they learn in school with life outside the classroom, based on knowing it’s possible to invest in your future and pursue your dreams.

Junior Achievement has more than one hundred chapters across the country. JA is the nation’s largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their futures, and make smart academic and economic choices. Focus areas are nancial literacy, work and career readiness, and entrepreneurship, with courses available for pre-k through twelfth grade. e lessons align with Missouri Learning Standards and are delivered to students across Central Missouri with the help of education partners and volunteers from local communities.

MINUTEMAN PRESS

Minuteman Press Columbia is a full-service printing company. Some of the specialty printed services and products include graphic design, carbonless forms, brochures, business cards, envelopes, yers, invitations, labels, postcards, banners, and promotional banners. Walk-in customers are welcome.

Free pick-up and delivery to surrounding communities is also an option.

SIGGINS

Siggins has a wide range of engineering services, and it all began in 1947 when the company o ered warehouse solutions, from facility surveys and design-build services to, in more modern times, conveyors, robotic retrieval systems, and related services. e team is experienced with providing storage and logistics services to companies of all shapes and sizes, from publishing companies and automotive parts suppliers to mail-order facilities and catalog ful llment centers.

Robotics continues to be one of the company’s fastest-growing segments to improve operations, reduce labor costs and increase workplace safety, and eliminating order fulfillment errors. CBT

COMOBUSINESSTIMES.COM 35

IMPROVE

GET READY TO SEE orange safety cones designating work along Interstate 70 for the next few years. And Columbia drivers who loathe roundabouts will need to hone their skills on those trafc installations, which will be major elements of a $405 million project that includes replacing the beleaguered Highway 63/I-70 connector.

Some have referred to the oftenjammed connector as “spaghetti junction.” Other pejoratives are more colorful if not bleep-worthy.

e Missouri Department of Transportation (MoDOT) has launched the “Improve I-70 Project,” and the rst part of the long-awaited program concentrates on improvements for the twenty-mile stretch of I- 70 between U.S. 63 in Columbia and U.S. 54 in Kingdom City. is summer, MoDOT contractors will begin building a third lane on the interstate in each direction.

e $405 million project is the rst of several projects which will widen and improve the I-70 corridor. It's part of the $2.8 billion Missouri lawmakers approved to expand I-70 to six lanes — with an additional lane to the westbound and eastbound directions — across the state, a stretch of nearly 200 miles from Blue Springs to Wentzville.

“It’s massive,” says Columbia Chamber of Commerce President Matt McCormick. “ e 70/63 corridor is probably one of the most important tra c corridors in the state. And this is probably one of the most important projects we’ve had in the state.”

e recent replacement of the Missouri River bridge across I-70 at Rocheport was the rst if not uno cial part of the I-70 improvement project.

MoDOT and local transportation ocials, as well as business and economic development leaders, have described I-70 as a vital transportation corridor in Missouri, connecting the state’s two larg-

est cities and carrying more rural daily tra c than any other route in the state.

e 250 miles of I-70 through Missouri have long been seen as an engine for economic growth.

Missouri marks the distinction of being the birthplace to the interstate with the rst interstate project under construction on I-70 in St Charles County between Fifth Street and Route 94/First Capitol Drive. at project broke ground on Aug. 13, 1956. However, being the rst also makes it the oldest.

e rst contract MoDOT awarded in April was to Millstone Weber for construction and Jacobs Engineering. e 70/63 connector makeover and the twenty-mile stretch from Columbia to Kingdom City is expected to be nished by the end of 2027. MoDOT expects the entire I-70 project will be completed by the end of 2030. e next sections to be contracted will be from Blue Springs to Odessa in western Missouri and from Wentzville to Warrenton on the eastern side of the state.

Lawmakers in 2023 appropriated $2.8 billion — half from surplus general revenue and half from bonds to be issued as needed — for the biggest interstate construction program since the highways were rst built in the 1950s and early 1960s. Widening and rebuilding I-70, the rst interstate highway to be built in the nation, has been on MoDOT’s unfunded agenda for almost 20 years.

“We’ve been studying this corridor for decades,” MoDOT Director Patrick McKenna said in a news conference when the rst contracts were announced.

e section from U.S. Highway 63 in Columbia to U.S. Highway 54 at Kingdom City was chosen because other work has already been planned to rebuild both intersections.

“ at section really made sense for us to get a quick start and begin construction later this spring or early sum-

mer,” said Eric Kopinski, director of the Improve I-70 Program. “Had we looked at a larger section or incorporated a larger contract, our start would have been much delayed.”

e Columbia intersection of Highway 63 and I-70 is notoriously congested. e makeover and reconstruction plan calls for redirecting as much as 60 percent of local tra c away from the rebuilt interchange. e overall goal of the Improve I-70 project across Missouri, according to MoDOT, is “to provide a safe, e cient, environmentally sound and cost-e ective transportation facility that responds to corridor needs as well as expectations of a national interstate.”

Speci cally, the multi-phased project will focus on the following:

• Provide a third lane of travel to eastbound and westbound I-70 from Blue Springs to Wentzville.

• Improve the interstate while modernizing the existing pavement and bridges.

• Increase the e ciency of freight movements along I-70.

• Minimize construction impacts with a focus on work zone safety, communication, and construction staging.

• Expand a diverse workforce through the creation of jobs.

Local and state leaders have also called the I-70 project “a generational opportunity” and “a once in a lifetime investment.”

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I-70

Missouri’s most important corridor is getting a long-awaited makeover.

COMOBUSINESSTIMES.COM 37 *Selected tenderings portray traditional styling option.

COMO's Main Corridor: From Stagecoaches to Semis

Once upon a time, horses, wagons, and then stagecoaches were the main mode of transportation through central Missouri. More than a century before I-70 was even conceived — and Missouri was a brand-new state — the main thoroughfare linking Columbia with the rest of the 24th state in the union was the Boonslick Road.

Originally located about seven miles north of Columbia, in 1822 the Boonslick Road was relocated to pass through Columbia on what is now Broadway, making Columbia the retail center for an extended trade area.

That bit of history comes from former Columbia City Manager Ray Beck, who wrote in August 2006 — just six months after retiring from a 46-year career with the city — that the corridor “is still the economic hub of our region today” and that, “Columbia soon became the halfway point stop for stagecoaches traveling between Kansas City and St. Louis.”

The original U.S. Highway 40 also passed along Broadway through the center of Columbia’s business district until it was relocated several blocks north of Broadway to what was then the urban fringe. (That roadway is now called Business Loop 70.)

In 1948, Highway 40 was widened and resurfaced, and even after I-70 was under construction a decade later, Highway 40 was again widened, and a median was installed to reduce accidents. This improvement by the Missouri Highway Department generated substantial local debate, Beck wrote 18 years ago for an article in the Columbia Business Times

After the new Interstate Highway System was approved by Congress in 1956, Columbia’s portion of the new I-70 was one of the first out-state segments to be built. It consisted of

7.3 miles of dual-lane limited access highway beginning near what was then called Conley Lane eastward to about 2.6 miles east of the city limits.

“It was considered a bypass at the time, but you’d never know it now. Over time, the city grew and enveloped the highway, making it necessary today to improve the highway, create a new bypass, or both,” he wrote.

Construction began in the summer of 1957, and I-70 was opened to traffic in 1958. He added, “By today’s rules, the interchanges are spaced too closely together, so more interchanges were approved for Columbia than would ever be approved today, but I believe the extra exits have been a real plus for our city. Five interchanges were constructed within the city limits, with the Conley Lane interchange on the west the last one built.” Conley Lane later became Stadium Boulevard, a major expressway from I-70 to Highway 63, which he recommended should be continued eastward to meet I-70.

Beck’s article in 2006 now seems prophetic. The article concluded thusly.

“One good alternative for MoDOT to consider, for financial reasons, would be to widen I-70 to three lanes through Columbia in each direction and redesign interchanges with an outer roadway system that might be good for about 20 years.

Regardless of the choice made, the same dance will continue, as it has throughout our history, whether you call the main highway the Boonslick Trail or the new Interstate 70. Travelers want to move through to their destination, and businesses try to entice them to stop and spend their money. It is important that the stagecoach still stops in our city.”

“ is is a major challenge to deliver, but our MoDOT team working alongside the private sector partners in engineering and construction will deliver,” said Terry Ecker, chairman of the Missouri Highways and Transportation Commission.

McCormick said the plan to keep trafc owing throughout the project was a bonus that should minimize delays for motorists. Two lanes will be open for tra c in both directions across the state throughout the project.

“We promise we are not going to do anything to make people’s lives miserable,” said om Kuhn, president of Millstone Weber.

Columbia’s connector will be replaced with four roundabouts, a new bridge, and a new collector road. Project director Je Gander said some of the terminology might not be familiar to all motorists, “but it’s really cool and it’s going to work really well.” He added, “It’s going to be like nothing you’ve ever seen, but it is going to function very well.”

Functionality was never in question, but local leaders wanted to challenge MoDOT

to go a step beyond and create an attractive, welcoming intersection for 70 and 63.

A group of local business owners that involved Chamber leadership mustered ideas and support for beautifying the new interchange with stonework, plants and trees, and other elements that match Columbia’s landscape and skyline. Some $3 million is included in that part of the project.

“MoDOT does great work, and their projects are always functional, but not always aesthetically appealing,” McCormick said, noting that he was being careful not to denigrate MoDOT’s lengthy history of development alongside Columbia. “ is is a once in a generational opportunity to really upgrade the aesthetics.”

McCormick added that Columbia can be proud of its place in the state’s transportation system, and that getting the 63/70 connector on the state’s revenue and budget radar “opened the door for all of I-70” to be improved.

Based on decades of MoDOT and city cooperation, McCormick said it seems tting that the cross state I-70 project

will be completed in multiple phases, with Columbia serving as “reverse bookends.” e project starts with the stretch from Columbia to Kingdom City and will end with I-70 improvements from around Boonville to Columbia.

“It starts and nishes in Columbia,” he explained.

McCormick said he is eager to see the fruits of the project’s “very aggressive timeline” and the six-year, phased approach that will help keep the workforce stable.

Bob Leingang, vice president and chief engineer of Millstone Weber, said in a news release that the timeline is deliberate.

" is is a huge deal for everyone who drives this stretch of interstate and uses these interchanges,” he added. “We will do everything in our power — and then some — to reward the con dence being shown in us to deliver this critical project."

MoDOT hosted public meetings in Columbia and Kingdom City in early May to share plans about the project, and answer questions. MoDOT will follow that pattern before construction gets underway on other sections of the project. CBT

COMOBUSINESSTIMES.COM 39

Sparkling success

Five local gems were recognized as 2024 Small Business of the Year finalists.

And the winner is: Betz Jewelers.

e longtime Columbia jewelry store and a downtown staple since 1983 is the 2024 Columbia Chamber of Commerce Small Business of the Year. e Chamber made the announcement May 9 at Cooper’s Ridge in Boonville during an awards celebration that hailed all ve Small Business of the Year nalists.

e event culminated Small Business Week 2024, which ran May 6-9. Each year, the Chamber honors the small business community by recognizing ve exceptional small businesses for their attention to innovation, community involvement, and nancial success. Finalists for Small Business of the Year are nominated by Chamber members and selected by a panel of expert judges.

To be considered for Small Business of the Year, a business must be a for-pro t business, a Chamber member in good standing, and have fewer than twenty- ve full-time employees. e 2024 nalists were announced at the February 2024 Quarterly Membership Breakfast.

In addition to Small Business of the Year winner Betz Jewelers, the other nalists for the award were e Cleanest LLC, Ai Painting Plus, Lumia Medical Spa, and e COMO 411. During Small Business Week, each nalist was honored with a Chamber Ambassadors ribbon-cutting and open houses to show o the best their businesses have to o er during.

Another Small Business of the Year nalist bonus was getting time to present their businesses — noting successes, challenges, and future plans — at the weekly 1 Million Cups gathering at the REDI Hub in downtown Columbia.

40 THE WEEKENDER ISSUE 2024

Betz jeWelers

BETZ JEWELERS has one of the most recognizable tag lines among all Columbia businesses: “Beautiful moments begin at Betz.” And those moments have been happening over a span of ve decades now. Family-owned Betz Jewelers recently celebrated forty years in business with a store remodel in its tucked-away space on the third oor of the Executive Building at the corner of Sixth Street and Broadway.

Owners Rachel and Robert Flynn — fourth-generation owners — tout the location as ideal for providing “an exclusive experience for in-store shoppers.”

(Betz also has a customer-friendly and fully shoppable e-commerce website at betzjewelers.com.)

OWNERS

Rachel and Robert Flynn

Betz Jewelers specializes in bridal, colored gemstones, custom jewelry manufacturing, and jewelry repair.

After years of experience at Betz Jewelers, Rachel and Robert Flynn bought the business in January 2024 from L.C. Betz, Rachel’s father, continuing the family legacy. Rachel’s background is in public relations and marketing, and she uses those skills to manage the Betz social media accounts. Robert is a certi ed graduate gemologist, and he puts those skills to use designing and appraising jewelry. eir two children — Rainey, age 9, and Lealand, age 8 — are the voices behind Betz’s radio ads.

e Betz Jewelers story and history traces its roots to Glenn Betz beginning his apprenticeship as a jewelry craftsman in 1941.

e Betz website promises customer satisfaction.

“Whether you’re looking for a 3-carat diamond engagement ring or a watch battery, we can help,” the website explains. “Know that you’ll be welcomed into our store, no matter how large or how small the job. We’re proud to say that our success is measured in satis ed customers.”

COMOBUSINESSTIMES.COM 41

the como 411

e COMO 411 story started in 2022, “in the overactive mind of a local business owner.” at’s how Adonica Coleman describes herself and her business’s beginnings. Adonica spent the last fteen years involved in community life in Columbia: as a citizen, wife, mom, small business owner, volunteer, board member, and business coach.

Adonica is the owner of A2D Events, established in Columbia in 2011. e company specializes in corporate, fundraising, virtual, and community events. She is also the creator of e COMO 411, a digital media company focused on Columbia and surrounding communities. Adonica hosts the weekly talk show, e Daily Blend w/AC, airing on KBIA and all social media platforms and Community Connections airing on KRCG 13.

Her community work includes serving as a board member at Granny’s House, the BOLD Academy, the Chamber of Commerce, and Regional Economic Development Inc. (REDI). She was a part-time business coach with the Missouri Women’s Business Center from 2020-2022.

Adonica’s Chamber connections are strong: She is the chair-elect for the Chamber of Commerce for the upcoming 2024-2025 year.

She explains on her website that the experiences and relationships she had and saw in Columbia led to the idea “that many of the happenings in Columbia sometimes feel siloed.”

“ ere needed to be some mechanism to connect all the dots,” she said. “As the idea of a local talk show began to take shape, so did the carefully curated team necessary to turn that dream into a reality.” She describes COMO 411’s belief that “storytelling creates connections, which leads to deeper relationships and an engaged, supportive community where we can thrive together.”

42 THE WEEKENDER ISSUE 2024
OWNER Adonica Coleman

lumia med spa

LUMIA MED SPA was founded on the core belief that true beauty lies within, says owner Austyn Belle Isle, and the spa’s treatments are focused on letting your inner beauty shine outward through education, empowerment, and a fresh, energized outward appearance.

Austyn founded Lumia in 2020 as the result of her desire to provide “a rming, customized, empowered care for those seeking to look and feel their best.” She says clients value being an active partner in their aesthetic and wellness journey as they make educated, empowered decisions to meet their goals.

Austyn started the business based on those goals and the skills she built in a career in critical care and anesthesia. She adds, “I’ve learned to apply my clinical skill and knowledge to help others shine.”

Columbia has been her adopted home since 2003. Austyn is a graduate of Mizzou’s Sinclair School of Nursing (summa cum laude), and built a critical care background caring for trauma, surgical, and burn patients. Following advanced practice training to become a Certi ed Registered Nurse Anesthetist at the University of Alabama, Birmingham, she returned to Columbia in 2012 to deliver anesthesia to mid-Missouri as a doctor of nurse anesthesia practice. She later received her Aesthetics Injector Certi cation via Aura Aesthetics Academy.

Aesthetics allows Austyn to blend “art and science, care and precision, needlework and heartwork” into education and information so that clients can make decisions that will serve them best. She says Lumia o ers a holistic approach to aesthetic care and wellness in a manner free from judgment and shame.

“Our doors are open to all,” Austyn explains. “Our treatments are designed to provide you with renewed feelings of self-con dence and a quiet and relaxing break from our busy lifestyles.”

COMOBUSINESSTIMES.COM 43
OWNER Austyn Belle Isle

A I painting plus

THE ILSLEY’S present their business as “more than just a painting company. ey insist, “We’re Columbia, Missouri’s premier customer service and people development company that just so happens to be really good at painting houses.” e team’s mission is to “paint joy into people’s homes and spaces while elevating the trade.”

Austin adds, “Our team of skilled painters is dedicated to not only delivering high-quality painting services but also providing unparalleled customer service. We believe in the power of people and are committed to developing our team members to ensure they embody our values of professionalism, integrity, and passion for their craft.”

Ai Painting Plus has more than twenty years of experience in the painting industry.

Austin Ilsley started Ai Painting Plus in 2013 after developing the skills and expertise needed while working in the trade since he was 16. In 2021, his wife, Lacie, became a co-owner, bringing a successful career of growing businesses, developing teams, and building culture.

Austin, a lifelong Columbia resident and a 2007 graduate of Hickman High School, doesn’t inch at the suggestion that his leadership development program might produce future business leaders or entrepreneurs who could become competitors. He welcomes that possibility, saying that would be good for the industry — and his team members.

“ e most satisfying part of my job is the leadership and people development,” he explains. “It’s the ‘why’ behind what I do. ere is no better feeling I get than from providing our team members with the coaching and support they need to grow as individuals and professionals.”

44 THE WEEKENDER ISSUE 2024
Austin and Lacie Ilsley

the cleanest llc

OWNER

THE CLEANEST LLC is a prime example of how the community views the signi cance of being a Small Business of the Year nalist. In her presentation at Columbia’s 1 Million Cups, owner Emily Haynes described a major uptick in business and referrals as a result of being one of the Columbia Chamber of Commerce’s ve nalists for the honor. e Cleanest, LLC began operation in June 2018 with Emily as the sole employee, and with just one commercial property client. Since then, Emily has grown her team, and her business portfolio now has numerous local businesses and homes.

“We provide consistently thorough and detail-oriented cleaning to clients throughout Columbia, Missouri, and surrounding areas,” Emily said in a Chamber email.

In just six years, the team has developed a focus on providing “great service [that] begins and ends with experienced and friendly professionals.” As a Columbia native and a 2012 graduate of Hickman High School, Emily exemplies the outcome and ongoing success of the community’s investment in its young people. She secured her rst job at the age of 14 through the city’s CARE program, and she began her professional and managerial career at a local law rm in 2015.

In May 2018, she made a pitch to the owner of the law rm about maintaining the cleanliness of the facility in the evenings and she was granted the position — on the condition that she start an LLC. Her company began the following month, and Emily remained a manager at the law rm until August 2022 before beginning the full-time journey of being her own boss.

“I absolutely love what I do,” she said. e ability to provide individuals, families, and businesses with cleanliness, peace of mind, and contentment is so ful lling for me.” CBT

COMOBUSINESSTIMES.COM 45

What’s Going Up?

Hokkaido Ramen is coming to COMO; Mid America Bank breaks ground.

COLUMBIA IS GETTING READY to welcome HOKKAIDO RAMEN RESTAURANT at 1007 E. Broadway, in the space previously occupied by Midici Pizza. e work at that location is among the features of the building permits issued in March by the city of Columbia planning and site development o ce.

Hokkaido Ramen, owned by BMT of Columbia LLC, received a permit for an interior renovation project encompassing 4,887 square feet, valued at $250,000. e general contractor listed on the permit is Professional Contractors and Engineers of Columbia.

e city issued 129 permits with a cumulative value of $26.67 million in March. e Boone County o ce of Resource Management issued 79 permits with a value of $22.5 million. Combined, those totals are 208 permits with a value of $49.2 million.

Hokkaido Ramen Restaurants are casual Japanese ramen restaurants with locations throughout the country, according to the restaurant’s website. Columbia will be Missouri’s rst location. Per the company’s website, Hokkaido o ers a wide variety of authentic Japanese ramen dishes in a full-service dining room, as well as carry-out for diners who are short on time.

e city’s building permit summary includes:

• Commercial addition: 1 permit with a $399,905 value.

• Residential addition: 3 permits, $146,987.

• Commercial alteration: 16 permits, $2.8 million.

• Residential alteration: 7 permits, $792,748.

• Pool: 1 permit, $25,676.

• Commercial in ll: 1 permit, $38,000.

• Commercial new: 1 permit, $1.03 million.

• Deck: 8 permits, $188,800.

• Reroof: 41 permits, $786,910.

CONSTRUCTION

UPDATE

Breaking ground on the Boone County Sheriff's Office regional training center and shooting range on April 17. From left, Erik Miller, PWArchitects owner and vice president, Boone County Presiding Commissioner Kip Kendrick, Boone County Sheriff Dwayne Carey, Southern District Commissioner Justin Aldred, and Northern District Commissioner Janet Thompson.

If you see a building popping up and wonder, “What’s going up?”, email jodie@comocompanies.com and let us know!

46 THE WEEKENDER ISSUE 2024 CBT

• Single family detached: 46 permits, $19.51 million.

• Townhouse: 2 permits, $655,592.

City building permit highlights include:

MID AMERICA BANK broke ground in April on a new banking facility at 4601 Stellar Drive. Coil Construction Inc. is the general contractor. e new bank building will be 5,789 square feet with a construction value of $1.03 million.

Additions and renovations (commercial permits) at GENTRY MIDDLE SCHOOL , 4200 Bethel Street, to provide a serving line to support the existing kitchen (1,632 square feet, with a valuation of $399,905) and interior renovation to update the Family and Consumer Science (FACS) classroom (2,400 square feet, $200,000). GBH Builders is the general contractor.

Commercial alteration of SUITE 103 at 213 N. Stadium Boulevard, encompassing 4,100 square feet. e $850,000 project lists August Construction Solutions as the general contractor, but other details are not listed.

Coil Construction is the general contractor for HILLYARD’S expansion at 1611 Burlington Street, Suite C. Hillyard is a cleaning products supplier. e project involves expanding into the adjacent

warehouse by cutting three new openings, enlarging bathrooms, and other work. e project covers 8,604 square feet and has a valuation of $290,000.

e TWO TOWNHOMES are at 908 and 912 Napa Court. Beacon Street Homes is the builder. e building at 908 has square footage of 2,481 and a value of $341,919; 912 Napa Court’s townhome is listed as 2,335 square feet and $313,672.

e top-dollar single family home, located o Portcrawl Drive, has a value of $880,853 with 6,837 square feet. Girard Luxury Homes is the builder.

Boone County’s March building permit totals include:

• Single family residential: 17 permits, $11.1 million value.

• Other non-residential: 11 permits, $7.57 million.

• Stores/mercantile: 1 permit, $1.2 million.

• O ce/professional building: 1 permit, $500,000.

• Residential addition/alteration: 11 permits, $450,229.

• Residential garages: 16 permits, $755,000.

Highlights of Boone County-issued building permits include:

A $1.2 million project for a new warehouse and showroom for SCHMIDT BILLIARDS at 601 N. Highway UU. Ridgeway Construction LLC is the general contractor. Schmidt Billiards & Game rooms has been in business since 1983 in Columbia — and is now in its fth generation of family ownership. e founding company in St. Louis, A.E. Schmidt Billiards in St. Louis, has been in operation since 1850.

A $5.35 million single family home o W. Southern Hills Dr., just north of Arrowhead Lake and e Cascades development. Christensen Homes is building the 14,653 square foot home.

Five additional storage units at 7200 W. Henderson Rd. near Midway. Robert Kilgore is listed as the owner of Como West Storage LLC. Each unit has a permit value of $1.25 million.

Boone County’s April building permit report will include the SHERIFF’S OFFICE TRAINING CENTER and the SHOOTING RANGE at project was the focus of an o cial groundbreaking ceremony on April 17. e Columbia Chamber of Commerce Ambassadors held a ribbon-cutting for the event. e training center will encompass 22,620 square feet; the shooting range will cover 27,191 square feet. e project lists a value of $12,169,022. Reinhardt Construction LLC is the general contractor. CBT

COMOBUSINESSTIMES.COM 47 WHAT’S GOING UP?
48 THE WEEKENDER ISSUE 2024

New Business Licenses

Booches

110 S. Ninth St., Columbia, MO

Nailed It Roofing, Siding, & Gutter

P.O. Box 855, Fulton, MO

Prime IV Hydration and Wellness

2703 E. Broadway, Columbia, MO IV hydration.

Galvis, LLC

1422 Westview Drive, Je erson City, MO Gutter installation.

Logan Excavating

31442 Highway 63 North, Vienna, MO Excavation construction services. CBT

COMOBUSINESSTIMES.COM 49 CBT | NEW BUSINESS LICENSES
Source: Columbia Finance Department — Business License Division
Issued
2024 404 Portland 51 Anthony Jinson Photography........................................................................................... 2 City of Refuge 4 Coil Construction 48 Emery Sapp and Sons 3 First State Community Bank 30 COMO Marketing 19, 50 Job Point 48 Mid America Bank 20 Nabholz Construction 30 Plaza Commercial Realty 49 Prost Builders 21 The Bank of Missouri 3 Call Plaza Commercial Realty for our updated market report! www.PlazaCommercialRealty.com 2501 Bernadette Drive Columbia, MO 65203 573-445-1020 Paul Land - Mike Grellner - Lauren Crosby 573-445-1020 ADVERTISER INDEX
March

Deeds of Trust

Worth more than $756,500

$3,000,000

North Lima Investments LLC

Mid America Bank

LT 5 Farmway Columbia Sub Plat 2 LTS 8-14

$2,480,000

Trailside Partners LLC

Mid America Bank

LT 100 Miles Manor Block 3

$2,000,000

NVG LLC

Rice Investments LLC LT 227 PT Columbia

$1,457,774.30

BLE Enterprises LLC STR 13-48 /SE/NW SUR BK/PG: 279/215 FF LT 1

$1,453,671

North Grasslands Properties LLC Hawthorn Bank

STR 13-48-13 //SW SUR BK/PG: 392/899 FF Tract A

$1,350,000

Daniel Abraham Leiva Trustee e Central Trust Bank LT 123A Copperstone Plat 8

$980,000

Edouard Marc Oudin III e First National Bank of Fort Smith LT 115 Willow Falls Plat No. 1

$944,699

Hemme Construction LLC

First Midwest Bank of the Ozarks STR 4-48-13 /E/W SUR BK/PG: 5797/105 AC 60.26

$917,700

Ramsey & Holzum Investments LLC

Mid America Bank

LT 126A2 Copperstone Plat 7E

$884,000

Joseph N. Goyette e Bank of Missouri

LT 127 Heatherhill Estates Plat 1

$830,000

Abadi’s Pizza LLC e Bank of Missouri

LT 44 PT Rockbridge SUB BLK 12 Replat LT 37

$826,400

Curtis Luper

e Central Trust Bank

LT 214 e Gates Plat No. 2 & 3

$775,000

Hatchett Family Revocable Trust

First Midwest Bank of the Ozarks STR 17-49-11 //NW SUR BK/PG: 5832/151 AC 30 FF TR 1

$768,750

Christopher Hughes Lehnho

e Central Trust Bank

LT 611 e Gates Plat No. 6

$766,550

Kyle Bowers

First Midwest Bank of the Ozarks STR 16-47-13 SUR BK/PG: 5525/93 AC 10.01 FF Tract 8

$766,500

Osman Amin Bell Bank

LT 622 PL 6 FF e Gates

$756,500

Yunus Aliyev

United Wholesale

Mortgage LLC

LT 229 Breckenridge

Park Plat No. 2 CBT

Report for March 2024 from the Boone County Recorder of Deeds Office

50 THE WEEKENDER ISSUE 2024 Websites built for search engines & humans. comomarketing.co 573.499.1830 /comomarketing @comomarketingco Web design customized to fit your budget! CBT | DEEDS OF TRUST

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