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Jéssica works at Calçados Beira Rio S.A.

A Letter to the Reader

content

06 TREND Discover the collection trends for the coldest season of the year

bEIRA RIO and you

Get to know people with something in common: passion for Beira Rio footwear

beauty

Quick beauty tips for Brazil's most beautiful woman: You!

he season lights a genuine elegance, where the beauty is to invest in comfort and keep up with her. Beira Rio, always attentive to the buzz on the fashion catwalks and on the streets of the world, brings a unique collection as if each consumer, emphasizing a mix of materials that has everything to heat the period. The warmth from cold temperatures brings an audacious fashion just in the exact dose, where heavy elements - like powerful metals and delicate prints â&#x20AC;&#x201C; are given a more than special stand out.

i sell fashion

Stay on top fashion by people who are experts in the issue: our sellers

22 space show window

In this issue of the Elegance Magazine, it is possible to check several facets of the winter, with fashionable tips and ideas that can light up any look. The inspiration of the period comes from the real women, full of energy and personality, but women interested in looking feminine by using a super up trend look. In the following pages, there is still room for beautĂŠ news, street style images, fashion horoscope and much more. And all this without forgetting the hottest launches of the period, all with Brazil's most loved footwear brand tag.

Check the result of Christmas show windows contest that moved Brazil

24 INSPIRATION Very hot tips on fashion of the most tuned bloggers on the network

Enjoy your reading!

26 in the stars

Beira Rio

From the stars to your closet: discover the right footwear for your Zodiac sign

28 REAL WOMEN With Beira Rio in your feet and a smile in your face, discover the aspirations for the women season from all over Brazil

ON THE WEB DIGITAL MAGAZINE

NEW COLLECTION

The digital version of the Elegance Magazine 2013 is already on our website*

Our new collection is also available on our website*. Check it out!

* Access our website at any time and from any where: www.beirario.com.br

32 must have In the wake of colors: color energy from head to toe

faschion

urban walkway

TIPS ON LOOKS AND FOOTWEAR THAT WILL WARM YOUR WINTER SEASON

35 1 LOOK, 7 shoes Beira Rio's footware real proof of versatility

36 moments Be fashionable at any occasion

TREND

you, fashion

TREND

TIMELESS ELEGANCE

ROCKER ATITTUDE

With the arrival of the winter season, the simplicity of classic style is one of the highlights. Low temperatures combine with pieces with clean cuts, where an elegant color palette - and in shades of white, black and red – is the more than accurate bet. This season, trend has even more space on the streets and gets ladylike inspiration with behaved shapes and a discreet elegance, worthy of the great divas. A good suggestion is to choose timeless accessories yet stylish.

Symbol of audacity - and of glamour, in the recent seasons - studs and spikes are not out of winter season's fashion. The details come back renewed, revealing an audacious rocker atmosphere, just right. In a gentle way, the applications have a prominent place in the footwear of the period, showing that personality is a strong tendency to cope with low temperatures. More tuned consumers have already fallen in love with the glam style and it is a promise to stay in the spotlight for a few more seasons.

ref. 9029.105

Crédito das imagens: Image.net e Net-a-Porter

A COLLECTION OF THE SEASON'S HOTTEST TRENDS SPECIALLY FOR YOU AND THAT MUST NOT BE MISSING IN YOUR CLOSET

ref. 9030.102

ref. 9029.102

ref. 4070.716

ref. 4053.513

TREND

FASHION ROMATICISM

ALWAYS SHINE The bright surfaces are among the most charming bets of the season! In this cold season, style is present in the female closet, through details that make all the difference. Winter asks for a trend in different styles: on the metallic surfaces or products with delicate glitter applications. The hot color pallet gains a more discreet facet, with room for neutral tones. The fashion of the moment is to match pieces with elements of different textures to ensure an effect of impact.

CrĂŠdito das imagens: Image.net e Net-a-Porter

A bit of Romanticism always looks good, doesn't it? Traditionally, laces and flowers turn any visual lighter and delicate, bringing out a youthful look and with a vintage perfume. This season, the style draws the attention of women again, because it blends well with the chill of the moment. With a varied color palette, the reference composes several styles and turns any production with a more sophisticated air and cool looks.

ref. 4098.100

ref. 4080.915

ref. 4093.201

ref. 8214.207

BEIRA RIO AND YOU

Cliente Cinderela

Sra. Lisandra Loja Rosa Negra

Sra. Adriana Loja Focker

NATIONAL PASSION ALWAYS ON WITH PEOPLE, BEIRA RIO KNOWS THAT IT IS WITH FRIENDS, SUPPLIERS, RETAILERS AND CUSTOMERS THAT A STORY OF SUCCESS IS TOLD. CHECK, ON THESE PAGES, PEOPLE THAT ARE IMPORTANT TO THE BRAND, THAT MORE AND MORE IS A SYNONYM OF COMFORT AND ELEGANCE FOR REAL WOMEN.

Sra. Sueli Loja Indiana

Lojas Esquisita

Marcia Lemos

Luana Fernandes

Feira Zero Grau 2012 Gramado/RS

Sra. Nara Lucia Davolli Calçados

Loja Combinação Perfeita

Bruna works at Calรงados Beira Rio S.A.

beauty

beauty hair

the fashion of the body TO MAKE OUR WOMEN MORE AND MORE BEAUTIFUL, WE HAVE SELECTED SOME TIPS OF MAKE UP THAT WILL BE THE HIT OF THE SEASON. TAKE THE TIPS AND GET GLOWING FROM HEAD TO TOE THIS WINTER.

mouth hair

eyes

mouth

Crédito das fotos: Image.net, Topshop e SXC

skin

In the easy chic wave that is in all catwalks and streets of the Northern Hemisphere, nothing more elegant than keeping your hair groomed, but natural. Looks with slight volume follow as fashionistas desire, as well as natural smooth, without using flat iron or many affectations. The very short cut – a success in the hot season follows in evidence, pleasing the more audacious girls.

eyes OLHOS Seductive and full of intentions, the eyes should be evident in the winter. According to the makeup artists, eye liners should be the hot protagonists. The style - which refers directly to the 50s - confers an extra charm to the look, especially when combined with metallic shades and in earth tones, besides the traditional gray and black. All well marked, of course!

BEAUTY IS IN YOU It's already a decreed at the catwalks: winter's beauty is natural and enhances what every woman more individually and interestingly has. When thinking about the perfect beauté for winter, there is only one rule: be feminine without overdoing it!

Again, strong tones are absolute! The entire range of red, wines, roses, and even oranges, should do well in the period. The matte versions - lackluster – are good options for keeping an elegant look.

skin Bright and super natural, the skin for winter deserves special care. Before anything else, it is essential to invest in good creams, because it helps prevent dryness, a so common aspect in low temperatures. The foundation to be applied is light, almost imperceptible and finished off with a slight pink blush so any woman can get that so desired healthy look.

finger nails UNHAS Between the vibrant and discreet, the finger nails are always a show piece in any production. The big thing is for pinks and scarlet in more closed versions. The traditional earth - browns and the like - also get along well with the glamour of winter. Among the best bets are the gray tones, which match with different styles, and the nudes, always elegant in the right dose.

hot tips TO THE EYES

to the mouth

to the skin

to the nails

to the hair

Extra attention to eyebrows. They grow thicker this season.

To prevent dry lips, use lip balms and their velvet effect.

To get more beautiful, it's worth investing in the double primer and thermal water.

Fingernail decorations are put a bit apart, but still discreetly are in.

Oils, hairdresser's dearest product at the latest seasons, are an excellent way to help moisturize hair in winter.

i sell fashion

EXPERT WORD THEY KNOW EVERYTHING ABOUT FASHION, AND BECAUSE OF THIS, THEY HAVE EXCELLENT TIPS OF STYLE! ALWAYS FULL OF SIMPAHTY AND CHARISMA, THE SELLERS ARE AN EXCELLENT SOURCE FOR THOSE WHO WANT TO BE UP DATED WITH THE LATEST FASHION NEWS OF THE WORLD. IN THIS CHAT, THEY TELL WHAT WILL BE IN EVIDENCE IN WINTER. GET TO KNOW THEM:

juliana

MAYANE

MAYANE , FLAVIO’S CALCADOS ,

A TUNED SELLER FROM GOIÂNIA/GO, SHE FORSEES A VERY COLORED WINTER, WHERE STRONG TONES WILL PREDOMINATE ON FLAT SHOES AND BOOTS (ITEMS THAT CANNOT BE MISSING IN THE WOMEN'S CLOSET IN THE SEASON, ACCORDING TO THE SELLER). AND A GOOD OPTION FOR THE COLDEST SEASON OF THE YEAR IS BEIRA RIO FOOTWEAR THAT, ACCORDING TO MAYANE, ARE VERY BEAUTIFUL AND CONFORTABLE!

juliana CREDI CALCADOS

cirlei cinderela CALCADOS

48-YEAR-OLD SELLER SAYS THAT THE LONGSTANDING BOOTS (SHORT AND LONG TIGHTS) WILL BE THE VERY BET OF THE SEASON.

GESEBEL

“BLACK IS ESSENTIAL, BUT THIS YEAR A GOLDEN SHOE CANNOT BE MISSING”

ref. 4768.102

ref. 9029.103

gesebel tese CALCADOS ,

FOR THIS URUSSANGA/SC SELLER, YOUR TIPS WILL BE ANKLE BOOTS WITH BUCKLES AND SPIKES, HIGH HEELS AND THE CLASSICS LOW HEEL BOOTS. ‘‘ALL OF THOSE BOOTS ARE COMFORTABLE FOR THE FEET’’ COLPLETES THE SELLER

ref. 4080.800

jaqueline dinni CALCADOS ,

SHOES WITH LARGE HEELS WITH BRIGHT COLOURS WILL BE THE HIT OF THE SEASON, SAYS THE SELLER. ‘‘LARGER HEELS PROVIDE COMFORT AND MAKE THE WOMEN LOOK ELEGANT ON ANY OCCASION’’.

, MARIA UNICA CALCADOS ,

FOR THIS SELLER FROM PARÁ, MARIA DA CRUZ, 31, HER MAIN SUGGESTION TO HER CUSTOMERS FOR THIS SEASON WILL BE THE WEDGE HEELS AND THE FLAT SHOES.

ref. 4716.457

ref. 9001.718

MARIA 16

JAQUELINE

CIRLEI

ref. 4077.500

OUR SELLERS USE AND RECOMMEND: BEIRA RIO, FOOTWEAR IS A SUCCESS IN THE SHOW WINDOWS ALL OVER BRAZIL. 17

FASHION

THEY KNOW HING EVERYT THEY KNOW EVERYTHING AT CALÇADOS BEIRA RIO AND KNOW EVEYRTHING ABOUT FASHION. CHECK OUT TIPS FROM OUR BEAUTIFUL SELLERS AND UPDATE YOUR CLOSET FOR THIS SEASON.

Natiane, squandering elegance, with an ankle boot 9029.105 with a super in urban look.

FASHION

With a lot of charism, Juliana wears our classic petroleum color wedge heels 4759.308, with a very modern look, in combination with a pencil skirt and jeans blouse.

FASHION

The nice Rosane, with a flat shoe 4768.102, with a basic look, ideal for the day after day.

SHOW WINDOWS SPACE

CHRISTMAS SHOW WINDOWS

DURING CHRISTMAS WE CARRY OUT A CONTEST WITH OUR CUSTOMERS WHERE, THOSE WHO MAKE THE MOST BEAUTIFUL SHOW WINDOW, WOULD APPEAR ON THE PAGES OF OUR ELEGANCE MAGAZINE. CHECK OUT BELOW THE WINNERS:

1. WJ COMÉRCIO DE CALÇADOS - JARAGUÁ DO SUL/SC 2. ZARP CALÇADOS - PIRAPORA/MG 3. PRETTA CALÇADOS - PROGRESSO/RS 4. DIBS - SUZANO/SP 5. HOJE MODAS - SANTA ROSA/RS 6. WM COSTA - MOGI MIRIM/SP 7. LOJA COURO E CIA - POCONÉ/MT 8. MALU MODAS - BRANCHITA/PR 9. GATTO E CIA TOLEDO/PR 10. AGNALDO PINTO DE ANDRADE - ITAÚNA/MG

INSPIRATION

TOP BLOGgers

WHAT GOES

With the arrival of most glamorous season of the year, infinite possibilities of inspiration are in the air! Temperature is falling, the streets are full of a special brightness and, of course, it's time for a more careful thought about the look. Even with the cold weather outside, it's possible to keep yourself beautiful and elegant. Thinking about it, we gathered a team of top bloggers that everybody is talking about, and asked them the following question:

WHAT THEY'VE ANSWERED:

WITH THE

SEASON?

clau speroto “An item that always makes success, regardless of fashion, are the pashminas (scarves, shawls...) plain or printed. I always bet on them as the hot accessory for any winter season. I dare say that they are obligatory because besides actually helping to warm at the coldest season of the year, the pieces compose any look and turn even the simpler to a more sophisticated and tidy look.”

DAYSE CAMARA “This winter, I bet in footwear with the 80s glam punk inspiration! We're going to see many shoes with applications like spikes, hotfix and carnations. As I like comfort on a day-to-day, I will continue betting on pointed-toe flat shoes and medium tight flat boots. At night, to compose a more glamorous look, choose multi-buckle sandals in metallic or scarpins and peep toes with details in crystals or tacks.”

GET TO KNOW THE TEAM:

BECa BRAIT

clau speroto

bruna said

BECa BRAIT

VIVI BECKER

DAYSE CAMARA

useicontei.com

bruna-said.blogspot.com.br

becabrait.com.br

maniadeguria.com.br

meninasestilosas.com.br

From Rio de Janeiro, married, 35, and graduated in Law. Addicted to Twitter and popcorn. Loves to travel, cats and pizza.

Bruna Said is 22 years old and is a beginner makeup artist, with a passion to beauty products, clothes, shoes and accessories.

Rebeca Brait is 21 years old, married and from Mogi Mirim. She goes to Marketing College and loves makeup and everything that is involved with the feminine universe.

Vivi Becker cannot live without eyeliner, sun block and a new enamel colour. She loves coffee, cupcakes, pinups, tv shows and good old rock n’ roll.

From Rio de Janeiro, Zodiac sign Aquarius and very fond of fashion. Loves to read everything related to this issue since she found out her passion for it.

“My suggestion is to abuse of hot colors, although we associate them with summer shades, and use pieces with lots of fringes and spikes. Actually, these are tendencies that have already arrived a few seasons ago and they are here to stay. I think that will keep on for a while longer...”

VIVI BECKER “The hot is you to feel comfortable and elegant, 'cause winter refers to elegance, isn't it? The jumpers are everything this season and when combined with skinny jeans and country style boots, they will 'make the party' in your closet. Take advantage of the coming lower temperature and invest in hats and scarves, as accessories are all for you to be always different and stylish. Oh, remember to always do a cleanup in your closet this season and donate clothes to winter campaigns, because being fashionable is also to be inspired to help those in need!”

bruna said “We can use makeup as a complement to the look to make it more chic and modern. At this time of the year, it's nice to use and abuse of warm shadows, as the several shades of brown, black, wine, gold and other dark shades. Do not forget to finish your eyes with a pencil and black mascara, which makes your look even more beautiful. A red, wine or brown lipstick complements the look. You choose which to use depending on the shadow colors used in the eyes. If the eye shadow is more neutral, you can choose a more audacious lipstick. However, if you wear a more audacious eye shadow, make your mouth more discreet. So there is no way to make a mistake and you will be much more beautiful this winter!”

in the stars

the fashion of the stars s

ome more discrete, others somewhat audacious... No matter the style, the stars have a lot to say about what we dress every day. To discover the influence of the Zodiac in fashionistas' routine, just check out the characteristics of each sign - and identify yourself with them!

SIGN of ARIES

c SIGN Of b tAurus SIGN of gemINIS

i SIGN of h scorpio

SIGN of sagittarius

e SIGN O f f virgO SIGN Of g libra j SIGN of k aquarius SIGN O f leo

BEIRA RIO suggests

Women of Aries are independent, confident and love novelties. Adepts of comfort when dressing, they always value well-being, but without leaving tendencies apart. They even wear high heels, but prefer a lighter walk with lower heel footwear and stylish flat shoes. Casualty is one of their brands, but without ever losing elegance. ref. 8086.763

BEIRA RIO suggests

Up with trends, the native of this zodiac sign like a stripped style when it comes to fashion. As they love novelties, they are always attentive to the buzz on the catwalks. Known as people full of life - and restless – they seek something new at the beginning of each season. Also, they enjoy single pieces and footwear with the hottest references of the moment. ref. 9029.104