OCTOBER 2011
WWW.NAILSMAG.COM
Retailing TIPS for the Timid
THE
cure fall FOR
AMY BECKER TAKES THE TOP SPOT AFTER 15 YEARS ON NAILS’ TOP 25 LIST
(preview the fall gel color collections) Buy It in Pink
to Help End Breast Cancer
“Nail Techs Don’t Let Nail Techs…”
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{in this issue}
October 2011 Volume 29, No. 9
Features 138 The Cure for Fall As the bright shine of summer fades into the earthy tones of fall, perk up your customers with these new color gel collections from your favorite manufacturers.
2top5
142
142 Retailing for the Timid Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion. 148 Victory at Last: Becker Tops the Top 25 Competitors Ranking Talk about bragging rights. Amy Becker has earned a spot on NAILS’ Top 25 Competitors list more times than anyone else in its history. And finally, for our 2010-2011 competition year, she’s snagged the top spot.
148
154
154 Buy It in Pink to Help End Breast Cancer Every October businesses join in solidarity to fight breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world. 166 Nip It in the Cuticle A good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech. They are a necessary tool to help keep the cuticle and nail plate clean and well maintained.
OCTOBER 2011
166
Cover Look
AMY BECKER TAKES THE TOP SPOT AFTER 15 YEARS ON NAILS’ TOP 25 LIST
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THE
page 138
cure fall
(preview the fall gel color collections) Buy It in Pink
to Help End Breast Cancer
“Nail Techs Don’t Let Nail Techs…”
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NAILS MAGAZINE
page 142
FOR
Nails: Shelena Robinson, Crooked River, Ore. Polish Shown: CND Shellac Black Pool and Zillionaire Photographer: Vu Ong Model: Jenna Chong, Body Parts Models
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Retailing TIPS for the Timid
page 148
138
WWW.NAILSMAG.COM
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page 154 page 114
OCTOBER 2011
8/25/11 12:21:25 PM
COLORS FROM LEFT TO RIGHT: Are We There Yet?, I Eat Mainely Lobster, My Address is “Hollywood,” Color to Diner For, Honk If You Love OPI, Road House Blues, Suzi Takes the Wheel, French Quarter for Your Thoughts, Uh-Oh Roll Down the Window, A-taupe the Space Needle, Get in the Expresso Lane, I Brake for Manicures
HOLLYWOOD, CA Welcome to the entertainment capital of the world and the place the talented and beautiful flock to get discovered! Striking a pose under the iconic Hollywood sign is a must when Touring America, and be sure to pack your most glamorous attire— you never know who you could run into. MODEL IS WEARING MY ADDRESS IS “HOLLYWOOD”
For more information, contact your local OPI distributor. Call 800.341.9999 ©2011 OPI Products Inc. CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE
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{in this issue}
84 108 IRING NOW H CHS! E NAIL T &ULL HEALTH BENEFITS INCLUDED
Technique 73
Business 105
76 Demos Step-by-steps from LCN and Angel Love 80 Signature Services Step-by-steps for a Pumpkin Pedicure and a Strawberries & Cream Spa Pedicure 84 Behind the Scenes Find out how to do the nails that are on this month’s cover. 86 A Vibrating Nail? Learn how to use simple, small, and inexpensive electronics to make a fun nail art design that really shakes.
108 Reader to Reader Other than money, what would motivate you to work harder at your current salon? 110 The Big Pitch When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? 114 Nail Techs Don’t Let Nail Techs… See what your colleagues think you shouldn’t let other nail techs do. 118 Salon Profile Gloss Nail Spa was the first business to open in a newly developed Milwaukee neighborhood.
Style 89 96
100
118
94 Nail Art Studio Step-by-steps on new nail art designs 96 The Jewelry Nailist: Fumic Sueyoshi This New York City-based nail tech combines jewelry, nail art, and creative energy to produce stunning nail masterpieces. 100 Monster Mash Inspired by this ghoulish time of year, five nail artists show off their fun designs and devilish skills as a “treat” for you. 102 Boutique: Hair Feathers Removable and easy to apply, feather hair extensions give highlighted texture and personality to clients’ locks.
Health 127 130 Under the Microscope: Brittle Nails Sometimes called onychorrhexis or onychoschizia, brittle nails peel, split, and break easily. 132 It’s a Sore Subject Sometimes aches and pain seem like an unavoidable byproduct of doing nails. One nail tech disagrees. 134 Caring for Your Diabetic Client Make your salon a safe haven for clients with diabetes by learning a few simple steps of added protection. 136 Secret Ingredient: Base and Top Coats A closer look at what makes base coats and top coats work.
In Every Issue 28 30 34 68 70
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On My Mind On Your Mind Nails File Freebies & Giveaways On The Road
156 170 174 184 198
Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life
OCTOBER 2011
8/25/11 11:14:02 AM
GEL INNOVATIONS
FROM ORLY COLOR EXPERTS
YOU’VE MET YOUR MATCH
For a manicure that lasts as long as your pedicure, match fingers to toes with one of ORLY’s 32 Gel FX shades. Matchy matchy.
800.275.1111 orlybeauty.com AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS. www.nailsmag.com/fifi/21168
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log on every day to…
.com
mag.com
Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.
View Show Snapshots.
Help Fight Breast Cancer.
For the second year in a row brushon gel polish lines were the talk of the nail world at beauty trade show Cosmoprof North America. We have a gallery of snapshots from the show — including these gels and much more.
October is breast cancer awareness month. Find out what nail products are donating part of their proceeds to this cause and get ideas for nail art designs so you can raise awareness among your clientele.
www.nailsmag.com/2011beatbreastcancer
Watch a Tutorial of NAILS’ Cover Look. NAILStv features a step-by-step video of this month’s cover nails, with our cover tech showing exactly how she created this month’s stylish Shellac look.
www.nailsmag.com/Oct2011CoverVideo
www.nailsmag.com/2011cosmoprof
Aspire to be in the Top 25.
2top5 NAIL COMPETITORS
Amy Becker has earned a spot on NAILS’ Top 25 Competitors list more times than anyone else. For our 2010-2011 competition year, she’s snagged the top spot. Congratulations to her and to the industry’s entire top 25 nail competitors.
www.nailsmag.com/top25byyear
Browse Halloween Nail Art Ideas. Nail techs all over the globe are uploading photos of their Halloweenthemed nail art. Get free inspiration on our Nail Art Gallery.
http://nailartgallery.nailsmag.com/tags [Click on Halloween]
Nails by Nail Art Gallery member Oli123
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OCTOBER 2011
8/24/11 3:34:11 PM
www.nailsmag.com/fifi/21110
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{on my mind} Move Over, Bloggers! I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean,
October is Breast Cancer Awareness month, and you can find a number of products supporting the cause on page 154. Give back while supporting your industry.
Hannah.Lee@bobit.com
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sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order. They’re even starting to infiltrate my side of the nail world as well — I see as many bloggers taking meetings with manufacturers and hanging out in the press room at trade shows as I do actual journalists. As nail technicians, YOU have the influence over your clients to share the latest color trends and nail styles. Who knows better than YOU about the differences in hybrid gels and what the right treatment for peeling nails is. Don’t cede your powerful professional influence to a bunch of polish junkies who are looking for free handouts of the latest collections from manufacturers. OK, that’s a little harsh. But seriously, the professional side of our industry needs to stay at the forefront and the DIY-ers need to take a small step back. The bloggers are the new kids on the block and everyone is fascinated with them. So how do you get your voice heard, you ask? As an educated and licensed nail technician you can speak to clients on a level that the polish enthusiasts can’t. You know what services to recommend. You know what nail shape and length looks best on each of your clients. You know how the products work and why. You know the latest colors, the coolest appliques, and the interesting new techniques (because you read and go to shows and follow professional bloggers). I’ve got a couple ideas to help you reclaim your position as the nail expert. > Start your own blog. > Use your web page and Facebook page as a place where you can talk to your clients about what’s hot. > If you’re a nail artist, create a profile on Nail Art Gallery (nailartgallery.nailsmag.com) and share it with your clients. > Get in touch with the consumer press and offer your expertise for nail style stories. > Put your own “Hot Off the Presses” book together with color swatches, nail styles, and trends you’re seeing from your fellow nail techs or in your trade magazines. Heck, put stuff you find on blogs and in consumer magazines in there too, but present it to your clients as you being their go-to source for all things nail-related. If your clients are getting the information from you, they won’t have a reason to get it elsewhere. I don’t think consumer bloggers are bad, and I certainly don’t think they’re bad for our industry. I’ve just been thinking that they’re taking the nail care spotlight from those who rightly deserve it — YOU.
OCTOBER 2011
8/24/11 3:33:39 PM
NA1011harmonybreastca
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{on your mind} A BOBIT BUSINESS MEDIA PUBLICATION
WHAT DO YOU BARTER?
Publisher Cyndy Drummey Cyndy.Drummey@bobit.com
Editor’s Note: Our very own FingerNailFixer blogger Holly Schippers posted a blog about bartering services after bartering a set of Shellac toenails with a hairdresser for a hair treatment. And we asked our 60,000 Facebook fans (www.facebook.com/nailsmag) what kind of things they’ve ever bartered. Here’s what they had to say:
Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com
Kandice Astamendi: I have a personal trainer who I barter with.
Senior Editor Tim Crowley Tim.Crowley@bobit.com
Tera Uphaus: Log onmani/pedis to www.nailsmag.com to answer I barter for facials once a month! Soooo worth it! this month’s question and check back here
Editorial Assistant Joanne Tucker Joanne.Tucker@bobit.com
to see what other nail techs have to say. Hilary Knight O’Konski:
Barter is my middle name. I’m getting a logo done now for barter!
Michele Ann Galbo: I have bartered for personal training, laser hair removal, massage, and hair services. I just love to barter!
Sandi Tomlinson: One time I bought a car and traded manis and pedis to pay it off. It took one year but it was so worth it. And the customer loved it. She didn’t pay for any salon services for a whole year.
Bri McCloud: I trade services with my friends for various things. I’ve bought videos, makeup, gifts for showers, all through barter. Why trade cash when that person is just going to give it back to you for her service?
Patricia Knox Mullins: Yes, I love to barter! I have bartered for clothes, tax preps, and many other things! It’s a great way to work!
Melissa Messmer-Golia: I trade nails for my funky colored hair and cuts! I also traded nails for dog-sitting this summer.
Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame
LOOKING FOR STATS I just love NAILS Magazine. Thank you for a great publication. I am in the process of writing a business plan for a new company I am founding and I was wondering if you are aware of any fabulous nail industry statistics that I could include in my plan?
Heather Hill Frenchies Nail Salon, Littleton, Colo.
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Editor’s Note: You can find complete industry statistics at www.nailsmag. com/market-research. We have the last six years’ worth in flipbook format or PDF if you’d like to download the information. You’ll find everything from size of the industry to nail tech demographics to stats on income and buying habits of nail techs. >>>
For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson
OCTOBER 2011
8/24/11 3:36:00 PM
©2011 Creative Nail Design, Inc.
SAY GOOD-BYE SCAN. WATCH. LEARN.
cnd.com
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{on your mind}
W Where in the world is NAILS Magazine?
WEB POLL
I’ a busy Albany Technical I’m CCollege student, but I have a passion, studying in the d daytime and doing nails by night! Every chance I get, I take the opportunity to read NAILS Magazine. It always helps me to increase my skills and knowledge. Whether I am on the public transit or at school I’m reading NAILS, loving every minute of it!
Where do you get your business cards printed? Online-based printing service (like vistaprint.com)
56.5%
A local professional printer
17.7%
My own at-home or at-work printer
10.9% 2.7%
Other
Sharmegan Kearson Tru Expressions Salon & Boutique Albany, Ga.
12.2%
I don’t have business cards
Do you have a picture of yourself reading NAILS? Send a pic to Hannah. Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis.
Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.
IN SEARCH OF CAREER HANDBOOK I absolutely adore NAILS Magazine and look forward to it every month. I want to order the 2011 Career Handbook. Is there a fee for this?
Editor’s Note: If you aren’t already signed up on our Nail Art Gallery (nailartgallery.nailsmag.com), what are you waiting for? With more than 7,000 artist profiles and more than 40,000
nail art photos, it’s any nail tech’s best friend for inspiration and sharing. You can set up your own profile for free, create a profile, and start sharing your nail art right away. Enjoy!
Brittany Noel Henderson Rock Hill, S.C.
Editor’s Note: Thanks Brittany. The NAILS Career Handbook is a great tool for graduating students and new nail techs. You can find it online at www.nailsmag.com/career-handbook or you can order the magazine from Myla.Diaz@bobit.com.
NAIL ART LOVE I love Nail Art Gallery! I couldn’t live without it. I check for new photos every day. Thanks for providing such a nice space to share.
Kjersta Lunde Via e-mail
WHERE CAN I FIND?
Where can I purchase Dashing Diva French Wraps? I’m in the United Kingdom.
How can I get ahold of T4 Spa? I would love to order some of their stretched canvas murals.
Nancy Carroll Via e-mail
Elizabeth Steen Via e-mail
Editor’s Note: The U.K. distributor of Dashing Diva products is Beau Monde/Dashing Diva U.K. You can reach them at www.dashingdivauk.com or 44 (0) 1332 541299.
Editor’s Note: You can reach T4 Spa Concepts and Designs at (866) 556-2372 or www. t4spa.com. We recommend using the Dealer Locator on the site to find a dealer in your area. You can also try Alfalfa Nail Supply, which offers the same canvas murals, at www. buynailsdirect.com.
Psssst… Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503. (NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)
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OCTOBER 2011
8/24/11 3:36:15 PM
• On Like Polish
UV3 Technology • Wears Like Gel • Off In Minutes (Really!)
patent pending
©2011 Creative Nail Design, Inc.
SAY HELLO TO CND SHELLAC.
Now in 30 gorgeous shades. Layer them to create dozens more! SCAN. WATCH. LEARN.
cnd.com
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{nails file} Praise for the Self-Portrait Contest Winner When she painted this year’s winning self-portrait, Tulsa, Okla.-based Jing Wilson was still a student at Jenks Beauty College. Now a new tech at Ihloff Salon and Day Spa, Wilson took three hours to paint her entry to NAILS 2011 Self-Portrait Contest. Although she’s new to nails, she boasts a fine arts degree from Chengdu School of Culture and Arts in her native China. “This type of miniature work takes a lot of concentration and pushing yourself,” she says. “My parents always It’s artwork like this pushed me to refine my art. They always expected that earned this the best from me.” year’s Self-Portrait Congratulations to Wilson and thanks to winner, Jing Wilson, everyone who entered. a degree in fine arts.
1st place
Salon Iris Picks a Partner Salon Iris salon software is partnering directly with Dell to offer customized hardware and computer packages. Salon Iris has worked closely with Dell to test and offer hardware packages that are designed especially for all of the various sizes of salons. “We want to make it easy for you to get your salon up and running or to convert to a new automated solution,” says Christianna Jackson, vice president of DaySmart Software Inc., makers of Salon Iris software. For more information, visit www.saloniris.com/dell.aspx.
JING WILSON Tulsa, Okla.
2nd place KAMBER GRAHAM Caddo Kiowa Technology Center, Fort Cobb, Okla.
3rd place JESSICA AUBIN International Beauty School, Martinsburg, W.Va.
Duri Cosmetics has a free nail color and treatment app for Android and iPhone mobile devices. Fans can conveniently browse on their mobile devices and try on any Duri nail shade virtually.
4th place TANYA ROSS UC Nails & Tanning, Fayetteville, N.C.
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>>>
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OCTOBER 2011
8/24/11 10:43:04 AM
OPI’S NEW shatter SHADE FOR BREAST CANCER AWARENESS MONTH ™
LET’S SHATTER BREAST CANCER! A warm shade of pink that creates a bold, inspiring two-texture effect when applied over two coats of completely dry nail lacquer. Finish with Top Coat for high-gloss shine!
shatter PINK OF HEARTS
™
2011 EDITION In support of Breast Cancer Awareness Month, OPI has made a donation to Susan G. Komen for the Cure® in the U.S. and to Rethink Breast Cancer in Canada.
Find us on: CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.
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{nails file}
1
2
1. Amy Becker (left) and Kira Frazier set up the Masterworks by Amy Becker booth. 2. Smokies event organizer Jill Wright (right) poses with Sangeeta, who came all the way from India to attend. 3. This year’s turnout led to plans to make the event even bigger next year. 4. The Young Nails booth was manned by Adrienne Schodtler, Regan Brodt-Richardson, and Teresa Carter.
A Postcard from the Smokies Virtually doubling in size from the previous year, the fourth annual Nail Tech Networking Event of the Smokies, held on June 26-27 at the River Terrace Resort in Gatlinburg, Tenn., saw 150 attendees enjoy the 23 nail booths and 50+ educators who demonstrated cutting edge techniques, with many debuting new nail products. Making an appearance for the first time were Light Elegance’s Jim McConnell, as well as Haken Professional’s Scott Haken and Atwood Industries’ Bruce Atwood. Attendees also welcomed competition judge Carla Collier and cover artist Rachel Mouritsen of INM, while Masterworks’ Amy Becker joined in for the fourth time. “She amazed the crowd with her elaborate booth set up, complete with chandelier and intricate colored gel designs, while Carla and Rachel did incredible, cover-worthy nails on some lucky people,” says event organizer Jill Wright. “Nail techs were thrilled by the surprise visit from OPI’s John Hauk, who ventured down to the Smoky Mountains to see what the event was all about, plus get a little R&R. Guest speaker Janet McCormick gave a talk about medical pedicures and their place in the salon and held a class on that subject the following day.” Next year, the event will be held in the downtown Gatlinburg Convention Center on June 24-25. Watch for details on Facebook at “Nail Tech Networking Event of the Smokies” and at www.nailtechevent.com.
3
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Nails and Henna Go Hand in Hand Be Before she was a nail tech, Ena Rodriguez was a tarot-reading gypsy at Universal Studios Orlando. That’s where she first came across the art of Un henna tattooing. “I was curious so I decided to find out more about it,” he says sa Rodriguez. “In the process I absolutely fell in love with henna (or mehndi as it’s also known), its meaning, beauty, and art.” All her work is m freehand, which means she doesn’t use stencils. f Now a new nail tech working at Orlando’s Kokopelli’s Salon and Spa, she’s finding out that nails and henna are remarkably complementary services. “Henna is used for celebrations and positive things — landmarks in people’s lives, like birthdays and weddings,” she says. “I absolutely love the one-on-one relationship with my customer and the opportunity to create a unique piece of art on someone’s skin knowing that oppor person is going to wear it. Through henna I have encountered wonderful and amazing people as well as their cultures. “Now that I’m a nail tech, I am able to offer a complete package to my brides that includes hand and foot services along with henna. It’s also a natural fit during the summer when sandals beg to be worn. My goal, as my tag line reads, is ‘Beauty at your hands and feet.’” >>>
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OCTOBER 2011
8/24/11 10:43:14 AM
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Left to right are Sarah Flood, Virgin Clubhouse supervisor (Heathrow); Larry Byrne, Virgin Clubhouse host; Kelly Clarke, Clubhouse supervisor (Gatwick), and Kay Pennington, Sweet Squared sales emissary.
Shellac Is Flying High Virgin Atlantic named CND’s Shellac shade “Wildfire” the official nail color for its flight attendants. Siren-red Wildfire Shellac coordinates perfectly with their uniforms and promises two-week, round-trip wear with no chipping, smudging, or dulling. And Shellac is not just for the flight crew — Virgin also now offers free manicures in its Clubhouse lounges to first- and business-class passengers. It has added Shellac to its service menu as an upgrade option in its Clubhouse at Heathrow and Gatwick. The service includes a take-away pack with Solar Oil, one package of Shellac remover wraps, and a bottle of acetone, along with consumer marketing materials. Shellac was the number-one requested paid service in the London Virgin Atlantic Business lounge less than two months after being launched on May 1. As a bonus, the flight attendants all say that they have had amazing compliments on their nails and are all really happy to be wearing Shellac.
No Lift Nails Cuticle Oil brings together three of nature’s richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop. Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades. Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.
Starry, Starry Night NAILS received several versions of Van Gogh’s iconic painting when we called Masterpiece contest. Do you have a favorite? for entries to our annual Mini M
Samantha Hart Barbourville, Ky.
Angela Pirowski Prattsburgh, N.Y.
Jamie Valentine-Hess Greencastle, Pa. Stephanie Schoolcraft Montgomery, W.Va.
.com
You can see past mini-masterpieces at www.nailsmag.com/minimaster.
www.nailsmag.com/fifi/21249
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www.nailsmag.com/fifi/21285
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Network in the Northwest Education in the Northwest can be hard to come by and to solve this problem five years ago a group of nail techs got together to sponsor an educational networking event. Since then the event ent has grown into the four-day, one-of-a-kind -a-kind Northwest Nailtechs Networking Retreat. Set for October 14-17, this year’s event is jam-packed with education, seminars, and lots of fun at a beautiful waterfront retreat center outside Seattle. The fee of $439 includes: > Lodging and all meals > Transportation from the airport to the retreat center > Tradeshow > Demo classes and four- to six-hour handson workshops > Seminars including marketing and business improvement > Entry to all competitions, which result in cash prizes > Raffle tickets for prizes valued up to $350 > Goodie bag of free products and information For more information, go to www.nwnailtechs.com or e-mail info@nwnailtechs.com.
Life After Hannah Includes Minx In June, celebrity nail stylist Zoe Vokis Minxed Miley Cyrus for the Australian leg of her Gypsy Heart tour. “Miley wanted something really special and unique for her fingers and toes and had already asked if I could provide Minx,” says Sydneybased Vokis. “Miley chose a variety of patterns, including Skull and Crossbones, Minx Lusion Fishnet, and the Metallic Union Jack, but I also used a layering technique combining Yellow Chrome with Minx Snake Skin to create a completely unique accent. The end result was a wild and funky look that Miley loved, saying it ‘totally rocked!’”
www.nailsmag.com/fifi/21232
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OCTOBER 2011
8/24/11 10:46:06 AM
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China GlazeÂŽ wishes you a holiday season ďŹ lled with glittering, shimmering, ravishing colour. www.chinaglaze.com
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Twinkle Lights (g) 80513
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Let it Snow 12 Piece Counter Display
Includes: Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland, Velvet Bow, Winter Berry, Ring in the Red, Poinsettia, Blue Yearâ&#x20AC;&#x2122;s Eve, Tinsel Town, Icicle and Snow Globe Item# 81047
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www.chinaglaze.com
8/25/11 3:59:36 PM
Let it Snow 36 Piece Rack
Includes 3 of each: Row 1 (left to right) Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland Row 2 (left to right) Velvet Bow, Winter Berry, Ring in the Red, Poinsettia Row 3 (left to right) Blue Yearâ&#x20AC;&#x2122;s Eve, Tinsel Town, Icicle, Snow Globe Item# 81048
www.chin ww www.chinaglaze.com
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Dazzle with a decorative touch
BELLE OF THE BALL Gift set includes: Champagne Bubbles, Tinsel Town and a Festive Ornament Item# 81035
Festive Ornament
4
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www.chinaglaze.com
8/25/11 3:59:37 PM
Holiday shine!
SEASONAL SPARKLES Gift set includes: Poinsettia, Holly-Day and a NEW Limited Edition Holiday Glitter Polish
Limited Edition: Twinkle Lights
Item# 81038
www.chinaglaze.com
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8/25/11 3:59:37 PM
Kiss of colour!
MEET ME UNDER THE MISTLETOE Gift set includes: Ring in the Red, Velvet Bow, Glittering Garland and Lip Lacquer Item# 81042 Lip Lacquer 10 mL .34 ďŹ&#x201A; oz
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www.chinaglaze.com
8/25/11 3:59:38 PM
Everyone loves adorable minis
SANTA’S LITTLE HELPERS Gift set includes: 9.6 mL .325 fl oz minis Ring in the Red, Holly-Day, Twinkle Lights, Velvet Bow Item# 81045
www.chinaglaze.com
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All a flurry!
LET IT SNOW Gift set includes: Blue Year’s Eve, Snow Globe and a Mini Snow Globe Item# 81039
Mini Snow Globe
8
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www.chinaglaze.com
8/25/11 3:59:39 PM
Don’t “stop” the fun
HOLIDAY SPIRITS Gift set includes: Icicle, Champagne Bubbles, Glittering Garland and a Pewter Bottle Stopper Item# 81040
Pewter Bottle Stopper
www.chinaglaze.com
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Delightfully festive!
BERRY SWEET Gift set includes: Velvet Bow, Ring in the Red and a Holiday Berry Moisturizing Lotion
Limited Edition: Holiday Berry Moisturizing Lotion
Item# 81037
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www.chinaglaze.com
8/25/11 3:59:40 PM
Keep cozy... while flaunting a fabulous mani
Fingerless Gloves
BABY IT’S COLD OUTSIDE Gift set includes: Icicle, Blue Year’s Eve, Poinsettia and Fingerless Gloves Item# 81041
www.chinaglaze.com
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8/25/11 3:59:40 PM
Fa la la la la.... La la la la!
DECK THE HALLS Gift set includes: Glittering Garland, Champagne Bubbles and a Limited Edition Cuticle Oil Limited Edition: Holiday Berry Cuticle Oil
Item# 28931
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www.chinaglaze.com
8/25/11 3:59:41 PM
Winter Ice and everything nice!
WINTER ICE Gift set includes: Blue Year’s Eve, Tinsel Town, Icicle, Snow Globe and a Snowflake Charm Necklace
Snowflake Charm Necklace
Item# 81043
www.chinaglaze.com
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Your new B.F.F. (Bear Friend Forever)!
HOLLY BEAR-Y Gift set includes: Holly-Day, Winter Berry and your very own “Holly Bear” Item# 81036
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www.chinaglaze.com
“Holly Bear”
8/25/11 3:59:42 PM
Arrive in style
CARRY ME AWAY FOR THE HOLIDAYS Gift set includes: Tinsel Town, Poinsettia, Velvet Bow, Icicle and a Manicure Carrying Case with Nail File Item# 28930 Manicure Carrying Case and Nail File
www.chinaglaze.com
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8/25/11 3:59:43 PM
Perfect for everyone on your list! 24 Piece Display LILâ&#x20AC;&#x2122; STUFFERS Mini Holiday Berry Cuticle Oil Item# 81046
Salon Gift Giving Complimentary gift bags make it the perfect client holiday favor.
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24 gift bags included with each display
www.chinaglaze.com
8/25/11 3:59:44 PM
www.chinaglaze.com
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www.chinaglaze.com American International Industries, Los Angeles, CA 90040. China Glaze速 Nail Care Cosmetics and the CG logo are Registered Trademarks of AII Printed in USA 14-7137 2011 International $2.00
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www.nailsmag.com/fifi/21119
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COSMOPROF LAS VEGAS
New and Old Friends Come Together at Cosmoprof in Las Vegas
NAILS associate publisher Michelle Mullen got a chance to try out Orly’s new GelFX gel polish from Sarah Andersen.
For the second year in a row brush-on gel polish lines were the talk of the nail world at Cosmoprof North America. The game-changing nail category has steadily helped to reinvigorate the nail industry over the last year since its initial introduction. In addition, we saw some cool new nail art applications and advances in the pedicure chair world. Cosmoprof North America, held July 31-August 2 at the Mandalay Bay in Las Vegas, brought more than 760 exhibitors to almost 25,000 attendees that included importers, distributors, manufacturers, and global beauty leaders. The show, which is a different format than your usual cash-and-carry beauty show, offers a unique opportunity for distributors and manufacturers to connect, see new product lines, and conduct meaningful business meetings. This year, a new aspect to help everyone stay connected during the show was added by using Foursquare. Prior to and during the event, attendees and exhibitors ors shared where they were on the show floor and took advantage of show specials that were only available to users by “checking in” on their phones or hand-held devices. Next year’s show will be held July 22-24 at Mandalay Bay Convention Center in Las Vegas.
NSI’s Staci Noble and Rick Slack have a few new products up their sleeves. Keep your eyes open for new things from the enhancement company.
Rocio Jimenez at Republic Nail showed NAILS sales manager Mary Baughman the company’s line of glow-in-the-dark polish and acrylic, which were a big hit at the show.
Star Nail received a Partners in Progress award from Sally Beauty at the distributor’s annual breakfast. From left to right are Sue Davidson, Sally Beauty group vice president of merchandising; Tony Cuccio, CEO of Star Nail; Elaine Watson, Star Nail vice president of marketing and sales and director of education; Christina Jahn, Star Nail director of marketing; and Linda Voracek, Sally Beauty senior director of nail products. NAILS senior editor Tim Crowley got a chance to discuss polish trends — and music — with Zoya’s own Zoya Reyzis.
In a special partnership, Super Relax Zero-Gravity chairs are now available with Gulfstream’s pedicure spas. Gulfstream is also offering these unique room dividers and backdrops for salon purchase.
Yvette Holt (right) demonstrates LeChat’s Perfect Match gel polish.
Dashing Diva’s Nancy Waspi, Pattie Yankee, and Anna Lee showed us the company’s new DesignFX nail application. In addition to all of his regular products, Noubar Abrahamian showcased Katie Cazorla’s The Painted Nail line of polish and hand treatments. >>>
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OCTOBER 2011
8/24/11 10:25:30 AM
NEW DS TEMPTATION & DS BOLD
CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR. Style for Fall 2011 is all about dazzling color. New DS temptation and DS bold from Designer Series by OPI complement this fall’s fashion season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.
DS extravagance DS reserve
DS opulence
DS reflection
DS classic
DS glow
DS mystery
DS radiance
DS magic
NEW
NEW
DS temptation SHOWN
DS bold SHOWN
top coat
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE • Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending). • Call 800.341.9999 ©2011 OPI Products Inc.
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COSMOPROF LAS VEGAS
Continuum’s Joe Galati holds a slab of highgrade terreon, an extra strong material that the basins of the Maestro spa are made of.
Vicki Heller, Ellen Ambrecht, and Dee Nguyen are excited about Entity One Color Couture.
This was the first year Young Nails had a booth at Cosmoprof. Ramon Hernandez,Tom Huynh, Greg Salo, and Tracey Reierson were quite happy with the outcome of their meetings.
Kupa’s uPower has new plastic slipcovers available to help keep dust from getting into the machine.
Emmett and Beth Hickey look on as a Marilyn Monroe lookalike sings “Happy Birthday” to Hand & Nail Harmony’s Danny Haile.
Lisa and Greg Minuto discussed the benefits of using Prolana’s natural nail treatments and nail color.
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Orly founder Jeff Pink was on hand to meet with distributors about Orly and SpaRitual’s ever-expanding lines of natural nail care.
EOH Industries’ Emmett and Beth Hickey host the annual Hickey Poker Showdown, a charity poker tournament.
Graham’s Dan Hnilicka shows us the company’s new HandsDown Nail Wraps that ca be used to effortlessly remove gel polish. can
Barbicide’s Alan Murphy, Leslie Roste, and Kevin Schuele are dedicated to salon sanitation and cleanliness.
Jessica’s own Jessica Vartoughian is happy to showcase her gel polish line, Geleration.
Luan Nguyen, Andy Nguyen, Kathy Phan, Dat Ton, and Hien Ton were busy at the Alfalfa booth showcasing the company’s GelArt line. >>>
OCTOBER 2011
8/24/11 10:27:06 AM NA0611entityfp.indd 1
©2011 Entity Beauty Inc.
Brush.
Entity One Color Couture. Forget everything
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you know about manicures and take your art to the next level. We’ve combined the long-lasting,
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Model is wearing Walk The Runway.
na1011show.indd 65 NA0611entityfp.indd 1
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Happy Hour, Happy Manufacturers, Happy NAILS NAILS hosted a happy hour during Cosmoprof on Monday, August 1, attended by a number of professional nail care manufacturers, educators, and other noted guests in the industry. It was a great time to relax after the show, enjoy some cocktails and snacks, and mingle with others who normally don’t have a chance to get together.
NAILS’ Hannah Lee, Dashing Diva’s Pattie Yankee, salon owners Maisie Dunbar and Katie Cazorla NAILS’ Hannah Lee mans the bar. Prolana’s Lisa Minuto and Donna Louis with LeChat’s Patti DiMarbieux
NAILS’ Mary Baughman with Nubar’s Noubar Abrahamian, and Khatchig Arakelyan
Starr Nail’s Na Arica Carpenter and nd NA NAILS’ Tim Crowley
Vicki Peters and Medicool’s Steve Wallace
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Star Nail’s Tony Cuccio, NAILS’ Cyndy Drummey, Sweet Squared’s Samantha Sweet, and Backscratchers’ Michael Megna
European Touch’s Sheila Newkirk and Dawn Holz with NAILS’ Mary Baughman (center)
OCTOBER 2011
8/24/11 10:30:51 AM
Sweet Squared’s Samantha Sweet and Sam Sweet with salon owner Masie Dunbar (center) RED PR’s Julia Labaton, NAILS’ Cyndy Drummey, and CND’s Herman Paez
Kupa’s Richard Hurter
NSI’s Christel De Cock, Staci Noble, and Isabel Fisher
Spilo’s Sally Ferguson and Susan Lewis S
iNails Robert Powell and guest with NAILS’ Michelle Mullen
N NSI’s Rick Slack and NAILS’ C Cyndy Drummey
The Painted Nail’s Katie Cazorla, Young Nails’ Greg Salo, and Dashing Diva’s Pattie Yankee
Kupa’s Sarah Smith and Robert Authur
Belava’s Vladimir and Natalie Zolotnik with Famous Names’ Linda Nordstrom OCTOBER 2011
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Go to www.nailsmag.com/freebies to find web-exclusive giveaways.
.com
freebies{and} giveaways!
To enter to win, go to www.nailsmag.com/freebies by October 31.
Dashing Diva Introduces Metallic Crackle Nails Crackle nails are the latest addition to the Dashing Diva Metallic Nails collection. Four readers can win a pack of Metallic Crackle Nails (in Purrrfectly Pink, Call of the Wild, Heavy Metal, or Animal Instincts) and a bottle of Tailor Bond, a thick, flexible adhesive used for application. The four bold designs allow nail technicians to provide clients with an edgy alternative look and new fashion-forward manicure service option. Technicians will enjoy the fast application and simple soak-off removal, while clients will experience a light, comfortable wear with some flash that lasts for up to one week.
The Nail Superstore’s SuperSonic3 Professional Is Powerful, Quiet Be the lucky recipient of a SuperSonic3 Electric Nail File Machine from The Nail Superstore. Designed for professional nail technicians, this high-speed electric nail file makes easy work of filing, shaping, and shortening nails. Features include a forward/ reverse switch, a lightweight, vibration-free hand piece with an easy-to-use twist/lock chuck that allows nail technicians to change bit heads quickly, and variable speed control up to 25,000 RPMs. Speed can be controlled manually or with the included foot pedal.
Congratulations to August’s Winners
Receive a Free DVD from Cuccio Naturalé Double your spa service business with an informative, educational DVD from Cuccio Naturalé. The “Spa Techniques & Treatments” DVD helps nail techs keep up with the latest techniques and services, introduces the three levels of services of manicures and pedicures, and includes business-building tips from Tony Cuccio. To receive your DVD, e-mail info@cuccio.com with “free DVD” in the subject line.
G the Top Get D Deals of the Week W NAILS’ Top Deals e-newsletter arrives e in i your inbox every Friday with terrific offers er on a whole variety of products. Be on the alert for special pricing, exclusive discounts, and free bonuses. If you’re not already receiving Top Deals, go to www.nailsmag.com/enews/signup.
Six readers received a Footlogix Pediceuticals Salon Starter Kit and 25 readers received a bottle of Crazed Expression Crackle Nail Polish.
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SEAL YOUR STYLE. Extraordinary style deserves extraordinary protection. CND’s award-winning Base Coats and Top Coats extend the life of Nail Colour so your clients get more mileage from their manis!
cnd.com ©2011 Creative Nail Design, Inc.
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{on the road}
Posh staff members from left to right are Jacyna Murray, Nikkeya Spence, Tiffany George, Kenyatta “Joi” Offutt, Debra Pakeman (manager), and Terri Streat (owner).
Posh Nails BK Open for less than a year, this urban chic salon has a cool vibe that meshes well in its up-and-coming Brooklyn neighborhood. BY CARLA BENAVIDEZ
FROM NUMBERS TO NAILS During her 10 years building a career in finance, Terri Streat had a passion for the beauty industry. In 2010, she redirected her path to open a salon in Brooklyn. Armed with her business management skills and a newly acquired license in nail technology, Posh BK opened its doors in March 2011. Streat recruited Debra Pakeman, a longtime friend and nail tech, who moved across the country to help manage the salon. Pakeman is a pivotal part of the business, providing over 15 years of industry experience. Pakeman performed my ultra-relaxing CND Tantalizing Citrus Spa Manicure, topped with OPI Shatter. A SALON GROWS IN BROOKLYN When looking for a location, Streat found Crown Heights to have many signs of revitalization: a gentrifying area with a mix of young, old, and new families; recent growth in small businesses; and residents with a desire to patronize locally. Streat answered that need with Posh’s menu of natural nail care and waxing services. Clients are greeted by Posh’s brick interior, which was preserved from the building’s original architecture. The space was designed to be familiar to clients who live in the brownstones Brooklyn is known for. SANITATION AND SWEETS In her research, Streat found that for other local nail salons, sanitation seemed low on the list of priorities. At Posh, every implement is double sanitized, or disposed of, and each client leaves with a charmingly wrapped “care package” including file, pusher, and buffer. Streat opted for pipeless pedicure spas and the staff explains the benefits to new clients. Still, as important as sanitation is at Posh, there is no lack of fun: the drying counter has candy bowls, encouraging clients to leave with a little something sweet.
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FUN FACTS > On the day I visited, Posh was the venue of a Pretty Little Princess Spa Day. Little ladies brought in by moms and family members were given a complimentary manicure or pedicure and treated to cupcakes and refreshments. The princesses of Crown Heights left with sparkling tiaras and brightly colored fingers and toes. > Streat and Pakeman are keenly aware of the tandem relationship between marketing and networking. Streat believes in a grassroots approach to reaching clients with community events and co-op promotions. Yet they are also aware of the part social networking plays in the success of a new business. Clients can follow the salon on Twitter and “like” its Facebook page for information on upcoming events, new products, and service specials. > The Crow Hill Community Association provided the planter that accents the salon’s storefront, one of the many ways the 25-year-old organization shows support for up-and-coming businesses.
MENU HIGHLIGHTS CND Tantalizing Citrus Spa Manicure: $25; CND Shellac or Hand & Nail Harmony’s Gelish Gel Color Manicure: $35; Cool Mint Spa Pedicure: $40; Little Miss Manicure: $10; Little Miss Pedicure: $15
PRODUCT HIGHLIGHTS Polish: OPI, Essie, China Glaze, Zoya Gel Polish: CND Shellac, Hand & Nail Harmony’s Gelish Mani/Pedi Products: CND, OPI www.poshnailsbk.com
.com 8/24/11 3:36:57 PM
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AVAILABLE IN 50 FAVORITE OPI SHADES SOAK-OFF GEL LACQUER SYSTEM Polish on and UV cure for results that are nothing short of brilliant! Color lasts up to two weeks or more in a service that will keep clients coming back for more of the affordable luxury of OPI! Axxium Soak-Off Gel System is for professional use only. Average cost per set is $1.33
Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.
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TECHNIQUE}
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If youâ&#x20AC;&#x2122;re looking to let loose with your nail art skills, think about trying to tame Danalynn Stockwoodâ&#x20AC;&#x2122;s fun zebra nail designs. The Fitchburg, Mass.-based nail tech uses an innovative wide brush method for making the background and then a striper brush to paint the stripes. 1. Choose three acrylic paints, ranging from light to dark, and place them on a paper plate. 2. Blend the colors onto a fan brush and apply to the nail. 3. Use a striping brush to apply the zebra lines. 4. Add glitter between the stripes for a sparkly effect. Finish with two coats of top coat. >>>
OCTOBER 2011
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Luxury Class Air Filtration The Valentino Beauty Pure Air Filtration unit is the Lincoln Town Car of dust vacuums. The unit is specifically designed to remove nail dust, acrylic odors, and harmful chemicals and was designed by veteran salon owner and founder of Valentino Beauty Pure, David Di Lorenzo, who came up with the design after he was bothered by the air quality in his salons. The Valentino Pure Air Filtration unit has a sleek design with built-in dappen dish holders and a brush to dust off the unit. It features an eco-friendly charcoal filter to capture odors and a powerful yet quite vacuum system to ensure that dust particles are swept quickly into the unit. For more information, go to www.nailsmag.com/fifi/21411.
Layering Soak-Off Color Gels If you’re bored with just applying one coat of color gel and curing, try Entity’s One Color Couture Gels and its custom-mix combinations. Educator Lorena Marquez shows how many different shades can be achieved by starting with one dark color base, and then applying other Entity color gels on top of it. The farthest right photo shows three coats of Little Black Bottle with no layering, then the other tips use that as a base while layering on one coat of the specified color. 1. Three coats of Little Black Bottle with no color layering. 2. Fashion French Pink. 3. Posh n Pink. 4. Ms. Fancy Pants. 5. Holo-glam It Up. 6. Under The Lights. 7. Denim Diva. 8. Posh Pixie. 9. All Made Up. To properly layer the gels: Cure each layer of the darker colors for three minutes in a UV Lamp or 30 seconds in an LED Light. For light to medium colors, cure each layer for two minutes in a UV Lamp or 20 seconds iin an LED Light. ore information, go to www.nailsmag.com/fifi/21412. For more 4 3 2 www.nailsmag.com/fifi/21198
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I need advice on how to get dried acrylic off my nail brush. I did my first set of fills today but now I am wondering how to clean my brush. My friend said soak it in acetone and then wash it really well. Could this affect my brush or is it OK to clean it? The best way to clean an acrylic brush is using a brush cleaner specifically made for it. There are some manufacturers who make really good ones, and that is what I use. Acrylic brushes are made of sable so you need to make sure you don’t contaminate the brush. Monomer can work well between services, but brush cleaner does the best job. Some acetone has small traces of oil that can contaminate the brush. Also make sure to use only one brush for a product line; don’t use it for two different acrylic products. This goes for odorless as well. Pulling on the bristles will also damage the brush and the shape, so make sure you don’t pull them when cleaning. If there is already dried acrylic in the brush, it is best to purchase a new one. — Norma Sproles is an educator and guest artist for OPI.
Q
There are many gel nail salons around where I live, meaning there are many people with gel nails. I do acrylic nails and I’m wondering if there is a special removal method to follow for gels because I know they don’t soak off like acrylic. I have a lot of people coming to me with their gel nails still on. Do I just thin them down as good as I can and apply the acrylic as usual? Will the acrylic still adhere with that thin layer of gel on? Or do I need to completely get rid of the gel and get to the natural nail to be able to apply the acrylic? The only removal method for a non-soak-off gel is to file it off. To answer your next question, we know that most gels will adhere to acrylic with the right surface texture. I personally have done this many times. You file the gel as thinly as you can using a 150-grit file, being very careful not to break through to the nail beneath. The existing gel surface must be rough for the acrylic to adhere properly, if it is too smooth you take the chance of the acrylic popping or separating from the gel that is left. If you have broken through to the natural nail while filing and thinning down the existing gel, stop immediately. The 150-grit is way too harsh for the natural nail and will damage your client’s nails. Make sure you do good prep work too. Improper prep is the biggest reason for lifting. — Renee Doran is an educator for OPI.
Have a technique question? (about product application, troubleshooting, etc.) E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/21289 OCTOBER 2011
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Barefoot by LCN is a light-curing pedicure resin designed to restore the toenail partially or completely while providing an attractive result. The resin has high flexibility to adjust to the movements of feet and toenails and is anti-mycotic to prevent fungal infections. Barefoot by LCN can be used to match any nail type and provide coverage on even the most unsightly nails. The resins are available in clear, pink, opaque, cool pink, natural beige, and pastel. 1. Buff and prepare the nail and wipe with cleaner. Be sure you have removed the shine. 2. Apply the bonding agent Connex Plus and let air dry for two minutes. 3. Apply a thin layer of Barefoot Resin and cure in the light for two minutes. Apply the French smile line with FM Pearl White or any white (or color) you desire. Cure for two minutes. 4. Apply a thin layer of Barefoot Clear and cure for two minutes. 5. Remove the dispersion layer with a swab and cleaner. Shape the nail with a hand file or an electric file if needed. Brush away any dust from filing with a dry swab or dust brush before applying Pedi Seal. 6. Apply a layer of Wilde-Pedi Seal (or any other LCN sealant) for a perfect shine. Cure for two minutes. 7. Remove the dispersion layer with a swab and cleaner.
Barefoot by LCN Pedicure
For more information, go to www.nailsmag.com/fifi/21311
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CUTICLES NEVER HAD IT SO GOOD! OPI TITANIUM TOOLING • Combining beauty, precision, and performance, high-quality OPI Titanium Tooling implements are engineered with superior 420 stainless steel and coated with ultra-hard, corrosion-resistant Titanium for sharper, longer-lasting tools.
CHECK OUT OPI’S ENTIRE COLLECTION OF NINE COOL TOOLS AND THE GO-ANYWHERE TITANIUM TOOLING WALLET AT www.opi.com For more information, contact your local OPI distributor. Call 800.341.9999 ©2011 OPI Products Inc.
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TECHNIQUE} demos 2
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Angel Love Nails is an organic, proteinbased gel formula that creates lovely looking enhancements that are healthy for the natural nail. The Angel Love gel line has a primer that is 80% organic, a base gel that is 95% organic, and the gels are odorless and actually promote healthy nail growth, says the company. The line uses a clear builder, which can have pigmented powder added to it and mixed to create any type of custom color shade. 1. Exfoliate and shape the entire nail, then use a cottontipped applicator to cleanse and prime the entire nail. 2. Brush an even amount of Base Gel on the entire nail. 3. Using a 6-watt UV lamp, flash cure the nail, putting it in the lamp for one second, and then removing it for four seconds, and then back in. Repeat this two to three times then leave the finger in the lamp for approximately 30 seconds. 4. Brush an even amount of Base Gel over the entire nail. With the bottle of Clear Builder Finish, apply a thin line down the center of the nail, then apply a small amount on either side of the center line. 5. Turn the finger upside down and use the brush to guide the gel into a nice and even almond shape. Then turn the fingernail right side up again and allow the product to self level. 6. Repeat step three, remembering to flash the nail in the UV lamp. After flashing, leave the nail in the light for 45 to 60 seconds, then put the lamp in the down position and cure for four minutes. For more information, go to www.nailsmag.com/fifi/21312
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8/24/11 10:59:11 AM
MINERALFX rock the world
rock solid
rock it stone cold
emberstone
rococo a-go-go
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/21168
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
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800.275.1111 orlybeauty.com 8/24/11 10:59:16 AM
TECHNIQUE} signature services Pumpkin Pedicure Keldara Salon & Spa, Dedham, Mass.
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Keldara Salon & Spa uses: Keyano Aromatics Pumpkin Spice Mineral Bath, Pumpkin Spice Scrub, and Pumpkin Spice Butter Cream; Footlogix #13 Foot Soak and Callus Off; PerfectSense Paraffin hand treatment; Gigi Spiced Pumpkin Paraffin; CND Stickey base coat, OPI Nail Lacquer, and Seche Vite top coat.
1. Soak the client’s feet for five minutes in warm water with Footlogix #13 Foot Soak and a tablespoon of Keyano Aromatics Pumpkin Spice Mineral Bath. 2. Offer the client the signature beverage of cold apple cider or hot chai tea. 3. Spray Footlogix Callus Off on cuticles and calluses and prep the client’s toenails. 4. Use a nickel foot file to reduce calluses and rough spots from the bottom and sides of the client’s feet. 5. Exfoliate the client’s feet and lower legs with Keyano Aromatics Pumpkin Spice Scrub. 6. Apply PerfectSense Paraffin to the client’s hands, then cover them in warm mitts. 7. Massage the client’s feet and lower legs with Keyano Pumpkin Spice Butter Cream. 8. Apply Gigi Spiced Pumpkin Paraffin to the client’s feet, then cover with warm booties. 9. After five to seven minutes, remove paraffin from the hands and feet. 10. Apply CND Stickey base coat, two coats of OPI Nail Lacquer, then Seche Vite fast-drying top coat.
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Alternate Names:
Spiced Pumpkin Feet Treat Festive Fall Pedicure Pump Me Up Pedi
OCTOBER 2011
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ed nd r e m o om uct f k-Off c e R rod Soa r P m ue q u c i a l x Ax Gel L ova Rem
• More effective than traditional polish remover • Removes dark nail lacquer shades fast! • Non-drying; leaves skin & cuticles soft and supple • Pleasant, gentle aroma • Formulated to meet even the strictest state regulations
Table Towels
Traditional polish removers falling short? New OPI Expert Touch Lacquer Remover provides superior performance without the drying effects of harsh removers. It sweeps away even the darkest shades of nail lacquer, while leaving cuticles soft and smooth, instead of parched and dry looking!
Nail Wipes
Use with OPI Expert Touch Nail Wipes and Expert Touch Table Towels for lint-free results.
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
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www.nailsmag.com/fifi/21285
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TECHNIQUE} behind the scenes Living the Dream Shelena Robinson has spent 13 of her 14 years as a nail tech working with CND. “I love being a nail professional,” she says. “I’ve had opportunities that many can only dream of and I feel very blessed to be in this industry. It’s exciting, creative, artistic, and it’s been a wonderful career path.” As an educator, Shelena has had the opportunity to travel the world. She’s also worked New York Fashion Week for the last seven years as part of the team responsible for creating nail styles for the designers. “We make sure the models walk down the runway with the 10 most beautiful accessories a girl can have!” And she’s been able to provide celebrity services at both the Oscars and the Grammys. In addition to her many responsibilities as an education ambassador for CND, the Crooked River, Ore.-based tech also still works with clients in the salon when she’s home. “My core objective is to help elevate our industry on every level we have available to us — from salon services, to education, to nail fashion — and to help make this a successful career path for others, inspiring them to reach for the stars!” For this month’s cover, we asked Shelena to create a fun variation of the rain drop technique shown at CND’s Fashion Fusion event at the Premiere Show in Orlando. She showed us a bunch of cool designs, but we especially loved the contrast of this matte black nail with CND’s new Shellac Zillionaire.
.com
Watch our Behind the Scenes video on this technique at www.nailsmag.com/Oct2011CoverVideo.
CND education ambassador Shelena Robinson (left) flew down from Oregon to do these cool nails for our cover. She’s no stranger to working under pressure. You can usually find her backstage at Fashion Week in New York or at awards shows in Los Angeles.
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PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM
8/26/11 9:46:30 AM
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Here’s how you can do these nails: 1. Prepare the nails for product application using the CND P.R.E.P. procedure. (You can watch the P.R.E.P. video spotlight at www.cnd. com. Just login as a pro to watch.) 2. Apply a thin coat of Shellac UV Base Coat to five nails at a time and cure for 10 seconds using the CND UV Lamp. Repeat on other hand. 3. Apply a thin layer of Shellac UV Color Coat in Black Pool to five nails and cure for two minutes in the CND UV Lamp. Repeat on other hand. 4. Apply a second layer of Shellac UV Color Coat in Black Pool to five fingers and cure for 2 minutes in the CND UV Lamp, repeat on other hand. 5. Apply a thin layer of Shellac UV Top Coat to five fingers and cure for two minutes in the CND UV Lamp. Repeat on other hand. 6. Remove the tacky layer with 99% isopropyl alcohol and remove the shine from the top coat using a 180grit Boomerang Padded File to create a matte finish. 7. Apply the center hourglass design in Shellac UV Color Coat in Zillionaire to five fingers. Use a #6 gel oval brush and isopropyl alcohol to perfect the lines. Cure for two minutes in the CND UV Lamp. Repeat on other hand. 8. Seal the design portion of the nail with a thin coat of Shellac UV Top Coat and cure for two minutes. (Don’t apply top coat over the matte, or you’ll lose the finish.) Repeat on other hand. Remove the tacky layer using 99% isopropyl alcohol.
OCTOBER 2011
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TECHNIQUE}
A Vibrating Nail? Yep, you heard right. Though not a licensed nail tech, Cy Tymony, author of the new book Super Sneaky Uses for Everyday Things, has created an innovative way to use simple, small, and inexpensive electronics to make a fun and interactive nail art design that really shakes things up. Here is what you’ll need: Full-well nail tip, 1.5-V watch battery, 1.5-V vibrating motor, flexible butterfly figure, adhesive tabs, butterfly ornament, butterfly decals, and nail glue. (The watch battery and vibrating motor can be found at local electronic parts stores, and the butterfly and adhesive tabs can be found at craft stores.) The Vibrating Motor The vibrating motor has two wires, a blue and red. The red is applied to the battery with an adhesive tab, and the blue is glued to the small pink butterfly. When the blue wire is pressed down on top of the battery, the vibrating motor will shake.
1. Stick decals onto the nail and apply a thin strip of adhesive tab near the cuticle extending to about halfway up the nail toward the free edge. 2. Position the vibrating motor at the front of the nail, off of the adhesive tab so it is free to move, and press the wires into the adhesive tab. 3. Glue the larger blue butterfly to the top of the vibrating motor, and glue the small pink butterfly to the red wire. 4. Fasten the small battery onto the cuticle area of the nail, into the adhesive tab to secure it. 5. The pink butterfly is light enough that the red wire supports it just above the battery. When it is pressed down from above, bringing the red wire in contact with the battery, the vibrating motor activates and the blue butterfly shakes. Cy Tymony has been creating homemade inventions since childhood, and wrote his first book, Sneaky Uses for Everyday Things, in 2003. The book was a success, and led to Tymony being featured on CNN Headline News, ABC’s Chicago Morning Show, NPR’s Science Friday with Ira Flatow, and The Chicago Tribune. He has published eight books in the “Sneaky Uses” series. The latest, which includes this nail demo, is Super Sneaky Uses for Everyday Things. For more information, go to www.sneakyuses.com. Tymony
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You can see a video of Cy Tymony making this vibrating nail at www.nailsmag.com/ video/vibratingnail.
OCTOBER 2011
8/25/11 8:11:45 AM
www.nailsmag.com/fifi/21260
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7 61/2
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3 SHORT•SLEEK•SENSATIONAL
21/2
Because you want nothing to get between you and your work, OPI Artist Series Brushes are designed with sleek, short handles and handcrafted using the finest materials to deliver perfection from the first brush stroke to the last.
Artist Series Kolinski Mini Gel Brush
Artist Series Flat Gel Brush
Artist Series Oval Gel Brush
Artist Series 2-Piece Kolinski Gel Brush
Artist Series 2-Piece Acrylic Oval Brush
Artist Series Acrylic Oval Brush
2 11/2
1 1
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ACTUAL SIZE IN INCHES
Acrylic Oval Brush Lightweight handle for a comfortable grip and effortless brush control.
Artist Series 2-Piece Kolinski Gel Brush Compact 4 1/2 inches – #4 brush head ideal for OPI gels. Great for travel.
Artist Series Flat Gel Brush Perfect for moving quantities of gel for fast nail coverage.
2-Piece Acrylic Oval Brush Compact 4 1/2 inches – perfect for travel!
Artist Series Oval Gel Brush Tapers to a sharp point, excellent for details and clean, crisp smile lines.
Artist Series Kolinski Mini Gel Brush #2 brush head with a slim handle for precision and comfort.
For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
©2010 OPI Products Inc. Call 800.341.9999 or visit opi.com
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STYLE} 1
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5 Nail Art Blogs Worth Bookmarking
FOR YOUR NAILS ONLY foryournailsonly.net This blog is all freehand nail art from a Cornell graduate who started out with a polish swatch blog, then taught herself how to do remarkable nail art. We’re amazed that there are no stamps or decals in any of her stunning designs. The blog also hosts fun contests, like the Nail Polish Ambition Contest and the Palette Awards.
PAINTED LADY FINGERS paintedladyfingers.com More than 2,000 followers can’t be wrong. This Philadelphia-based lady has a penchant for glitter and Konad nail art stamps. Enlarge any of her photos with a click of the mouse.
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HEY, NICE NAILS! heynicenails.com Two sisters, a professional manicurist and a graphic designer, share their nail art designs. They take inspiration from everywhere, including New York Fashion Week nail designs and seasonal trends.
BURGERS AND NAILS nailburgerlar.tumblr.com This quirky blog features almost-daily posts highlighting two of our favorite things: burgers and nails. The juxtaposition of elegant OPI polish against mustard-falling-out-of-the-burger is not to be missed. Plus, many of the submissions show the diners with cute nail art on their digits.
365 DAYS OF NAIL ART blogs.nailsmag.com/365nailart This is a shameless plug for one of our own blogs, but we’d be remiss if we didn’t mention 365 Days of Nail Art. Featuring a nail art design a day by blog readers, you could get lost in these archives for days. Plus, use the lefthand menu bar to sort the designs by category, such as acrylic, bridal, or murals. >>>
OCTOBER 2011
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Cathelia Cowles, Sculptures, Vicksburg, Mich.
STRONG NAILTRITION Helps stimulate faster nail growth and strengthens peeling & splitting nails ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene
TREND watch:
the right angle
Rosa Vargas, Nails by Rosa, Palm Springs, Fla.
The 90-degree angle shows up creatively in fall designs
Yvette Pitt, The Lacquer Beauty Lounge, Watsonville, Calif.
Hot Toddy
orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/21214
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As an esthetically pleasing alternative to the boring paper towel, use new Toddy Cloths from Toddy Gear to do a quick clean-up of nail tables or salon reception desks in between clients. The cloths come in more than 40 vibrant prints and feature dual-sided cleaning: plush microfiber material on one side to clean and a distinctively patterned silk microfiber on the other side to buff and polish. The cloths also feature an antimicrobial coating, protecting them against microorganisms that contribute to bacteria, mold, and mildew. (Be sure to still follow your state board’s guidelines for the disinfecting of your table.) If clients eye your Toddy Cloth, stock them in your retail area for sale: They are gentle enough to use on iPhones, glasses, TVs, and more. Plus, with the new “Brand Your Toddy” option, you can even imprint the smart cloths with your salon’s logo. For more information, go to www.nailsmag.com/fifi/21421.
OCTOBER 2011
8/24/11 11:22:39 AM
CARING
In the Nick of Time
Clients who are known for nicking or smudging their polish within minutes of a manicure may benefit from Nails in Motion’s Tip Tops. These nail protectors are clipped to the fingers before the polish step of the manicure, then flipped over after the polish application to protect the polish while the client digs for her wallet, finds her car keys, or buckles her seat belt. The company’s Mani-Pedi Protection Kit includes 10 Tip Tops plus pedicure sandals with toe separators and a carrying case. For more information, go to www.nailsmag. com/fifi/21422.
CUTICLE OIL +. Moisturizes, heals and refreshes problem cuticles to promote nail growth. ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene
Mani Table with the Works
When G Elizondo couldn’t find a manicure table to meet all of her specifications, she designed her own. Elizondo, who works at Radichi Salon & Spa in Las Vegas, drew out her blueprints then had a carpenter build it out. We love how she built up, not out, adding an extra horizontal tier to get the clean workspace she desired. This table isn’t for sale, but Elizondo’s happy to share her blueprints with NAILS readers for those of you who want to get a similar table built locally. You can view her blueprints at www.nailsmag.com/GManiTable.
CLIENT’S SIDE > The extra tier houses two UV nail lamps (one on each side) for convenient gel curing. > A dropped-in piece of glass that’s centered on the top tier allows clients to see salon fliers that are placed on the lower tier, without the risk of the tech spilling something on the flier. > A shared footrest near the table base has room for both the client’s and the tech’s feet.
TECH’S SIDE > Tools such as an e-file and safety glasses are stored on the lower tier, meaning the top work surface is unobstructed. > Deep drawers on the right side mean that a tall monomer bottle can stand up (in the top drawer) and an entire gallon of acetone can be stored (bottom drawer). > The entire left side is drawers, which provides tons of storage, especially for techs who don’t have storage space elsewhere in the salon. >>>
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orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/21214
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PROTECTIVE POLISHIELD 3-in-1 topcoat bullet proofs your nail lacquer for lasting shine with a protected finish.
{
Q
QA } AND
What brand of acrylic paint is used for One-Stroke painting? I love using Folkart Enamel Paints. They are strong and won’t chip off easily. They have a fluffy consistency like shaving cream. You can get frosts and metallics in these enamel paints, plus they work on glass, metal, ceramic, mirrors, and more. But nail techs tend to like the Folkart Acrylic Paints best. There are more metallics in the acrylic paint, plus the top coat to seal it is a little thinner. You can purchase most colors on my site (www.dewberrycrafts. com) or try your local craft store. These all come in 2-oz. bottles and last a long time. — Donna Dewberry is the inventor of the One-Stroke painting technique.
ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene
Q
If my clients want their Minx to last longer, can I seal it with a gel top coat? And will this ruin the shiny chrome effect of the Minx? Minx does not advocate the use of gel on top of Minx, but in my experience it may be a wise choice in certain cases, such as if the client has very oily nails or works a lot in water. Applying gel on top will take the shine down a bit. It’s important to have a good understanding of proper Minx application and the importance of heat before using anything on top. It must be sold as an “addon”. Minx is marketed as needing no base or top coat. Since using gel over Minx is not part of the Minx process you should charge more for the gel coat. A suggested way to use gel and Minx is to consider applying gel over a client’s natural nail plate before applying Minx, in cases where there are ridges or natural nail damage, so that there is a smooth surface to apply the Minx. — Naja Rickette is a Minx Master and lead trainer.
Q
I’ve noticed that nail ridges can show through Minx nail coatings. Are there certain styles of Minx that I should use (or not use) on clients who have very ridged nails? If someone has deep ridges in the nails Minx may not cover them up. In particular, Silver and Gold Lightning Minx is like spandex for the nail — it will show all imperfections. For clients who have ridged nails but like the chrome look of Gold and Silver Lightning, then suggest patterns that are still in the metallic range but that have a design that can camouflage ridges or an otherwise uneven nail plate. Some good options are the metallic fishnets, skulls, and cheetah patterns. — Naja Rickette
Q
Do most salons that have their employees purchase matching uniforms have each employee buy just one uniform, or do they buy multiple ones? Most of my techs work in the salon five days in a row. Most salons purchase at least three sets of uniforms per full-time employee or if they wear them five days a week. This requires less laundering, which allows for longer wear and a crisper, more professional-looking uniform. — Agnes Dalisay is founder and owner of Chi Couture Uniforms (www.mychi.ca).
orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/21214
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Have a style question? (about nail art, fashion, salon decor, etc.) E-mail it to Sree.Roy@bobit.com and check back here for an expert answer.
OCTOBER 2011
8/24/11 11:22:50 AM
Don’t miss the HAUNTING beauty of this year’s China Glaze Halloween selection which includes two daringly dark Crème lacquers & two Limited Edition Glitters.
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STYLE} nail art studio Candy Corn French 1. Sculpt a French using glitter orange acrylic. 2. Use white paint to create three triangles down the center of the nail, each pointing in a different direction. 3. Fade yellow and orange paint in each triangle to finish the candy corn.
Jade Sewell, Just Nails, Great Falls, Mont.
Stripes and Sparkles 1. Apply two coats of bronze polish diagonally in two corners. 2. Use yellow polish to fill in the center gap. Use an orange striper to outline where the bronze and yellow meet. 3. Use black acrylic paint to create zebra stripes over the yellow polish. 4. Highlight the stripes with the orange striper. Apply gold glitter top coat. Brenda Rodrigues, Nails by Brenda at Anaphora Salon, Atascadero, Calif.
Flutter and Flowers 1. Use a flat brush and white acrylic paint to paint half the nail diagonally. Use a flat brush and pink paint to paint the remainder. 2. Double-load a flat brush with light blue and white paints, then push and wiggle to create a butterfly. 3. Add green blades of grass. Accent them with black. Add pink and white flowers with black centers above the grass. Add more colorful flowers on top of the white paint. Hanh Lisa Doan, Long’s Nails Spa, Victorville, Calif.
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PHOTOGRAPHY BY KELLY BRACKEN
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Playful Pumpkin 1. Paint the free edge dark green to create a French. 2. Use an orange striper to create a pumpkin. Add two ovals for hands. Use a green striper to add a pumpkin stem and curly accent lines. 3. Use the green striper to create blades of grass. Add two white ovals for eyes. Use black to outline the pumpkin and to add a smile and other accents. Add white dots inside the eyes. Tanya Arcuri-Gout, Poland, N.Y.
Go Cats! 1. Use sparkly blue acrylic on the free edge to create a French. 2. Add a gold glitter smile line. 3. Finish the French with the pink of your client’s choice. Buff. Add a base coat. 4. Use gold acrylic paint to write “Cats” in cursive diagonally across the nail. Add gold beads in opposite corners of the nail. Brandy Williams, Glendive, Mont.
Trick or Treat 1. Apply silver glitter acrylic diagonally on the free edge. 2. Fill in the rest of the free edge with orange acrylic. 3. Apply pale pink glitter acrylic over the entire nail. 4. Use a striper brush and black acrylic to highlight the smile line and to the lines where the silver and orange acrylic meet. Cassi Banning, Tips and Toes Nail Salon, Great Falls, Mont.
Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.
.com
For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.
OCTOBER 2011
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STYLE}
The Jewelry Nailist: Fumic Sueyoshi This New York City-based nail tech combines jewelry, nail art, and creative energy to produce stunning nail masterpieces. We love it when we find nail techs who truly put the art into “nail art,” and Fumic Sueyoshi is a true gem in this arena. She coined herself a “jewelry nailist,” and we think her nail creations rival those of any jewelry-maker out there. Her nail art combines color, texture, and movement to create edgy Sueyoshi yet elegant designs that incorporate Swarovski crystals, feathers, charms, and the occasional real gemstone. She runs a private salon in New York City, and you can see more of her work at www.jewelrynailist.com.
Q Where did you get the bulk of your nail art training? a Mostly in my native Japan. Nail art is extremely popular there,
AND
and clients always want extra fancy embellishments. Japanese and U.S. nail art are very different, so I created a fusion style.
Q Can you tell us a little about your mentor, Yukako Tanimura? a Yukako Tanimura is a bonsai artist. She is the best I’ve ever seen.
AND
I met her in New York City while we were both traveling, and later I visited her in Tokyo. Her talent is manifold: She makes jewelry and nail art too. At her place, she let me try to create nail art with her Swarovski crystal collection. I made some pieces and loved it.
Q Can you tell us about how developed your signature nail art style? a My designs are based on what I love: combining materials and
AND
being creative. I’m always on the look-out for materials that can be used in my art. Even while traveling, I get pieces for my new creations. I love good quality pieces. It’s very important to me how expensive my nails look.
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Suggested Salon Price:
$35.99 ea
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STYLE}
Monster Mash Inspired by this ghoulish time of year, five talented nail artists show off their fun designs and devilish skills as a “treat” for you.
Erica Plyter of Hinesville, Ga., is the Faust of nail techs with her precision nail art and creative designs.
Ryoko Garcia of Altus, Okla., has the fright of Halloween jump right out at you with her acrylic 3-D sculpting.
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Aracely Ruiz of San Antonio, Texas, weaves a web of sculpted acrylic designs over spooky glittered nail tips.
Naomi Gonzalez of Sanford, Fla., ainâ&#x20AC;&#x2122;t afraid of no ghosts.
Stretching nail skills to the limit, Amanda Lenher of Las Vegas covers all the Halloween nail art themes from the graveyard to the doorstep.
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STYLE} boutique
hair feathers Forget the hair dye and get natural versatility for your clients’ hair with feathers. Removable and easy to apply, feather hair extensions give highlighted texture and personality to their locks.
1. Hair Feather gives you access to professional-grade, cruelty-free, rooster feather extensions that can stand up to your clients’ daily hair routine for up to three months. Your clients can wash, curl, and flat iron the feathers. Hair Feather also carries feathers for your pet and comes with a do-it-yourself kit. www.nailsmag.com/fifi/21431 2. Original Featherlocks, Fat Featherlocks, Braider Featherlocks and Puppylocks from Condition Culture are real feathers that last up to eight weeks and can be reapplied for a lifetime. In an array of colors, Featherlocks can be skinny, fat, or short. Braided Featherlocks can be cascaded down a thin braid of hair or attached with Featherlocks’ silicone bead technology. The loop tool is sold separately and Featherlocks are for licensed salons only. www.nailsmag.com/fifi/21432
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3. From Bling Strands, these Fancy Feathers are for professional use only and are not prebonded, allowing every customer to mix and match feathers to their liking. The feathers, which come long at 8 to 13 inches or short and fluffy at 4 to 8 inches are available with a peacock sheen. They are applied using a micro bead, pliers, and a threading hook. Bling Strands has various pliers and tools available, which are sold separately. www.nailsmag.com/fifi/21433
5. These hand-selected feathers from Fine Featherheads can be styled any way at up to 450 degrees, and they last about four months. Fine Featherheads works with a single farm to ensure ethical treatment of the roosters and uses mineral-based dye. The feathers are attached onto the hair using a micro link that can be clamped into place and removed for later use. www.nailsmag.com/fifi/21435
4. Bella Via’s feather hair extensions come with four contrasting feathers to help create a uniquely textured look. The feathers, which last about four months, are washable and can be styled and curled into your clients’ own hair. Bella Via also has feather hair charms that are attached to braided, human hair extensions. The braid lasts about two months and can also be washed and styled. www.nailsmag.com/fifi/21434
6. Donna Bella Milan’s feathers are real and come from farm-raised roosters. They are organically dyed to create fun colors and textures. The extensions last up to four months and are attached using micro beads. Clients can blow-dry, straighten, or curl their hair while wearing the feathers. Each package comes with four feathers. www.nailsmag.com/fifi/21436
OCTOBER 2011
PHOTOGRAPHY BY KIMBERLY PHAM
8/24/11 11:52:20 AM
www.nailsmag.com/fifi/21136
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COLOUR NAILS THAT LAST Variety of luxurious colours No smudging, No chipping, No cracking Long lasting very high gloss shine Protects the natural nail Easily removed in 10 minutes 100% pure gel
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www.nailsmag.com/fifi/21305 COPYRIGHT © HAIGH INDUSTRIES INC.
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BUSINESS}
Who Doesn’t Want to Paint Their Puppy?
The dog-lovers among your clients will be thrilled to find Puppy Paint on your retail shelves. From the makers of Piggy Paint, Puppy Paint is a non-toxic, eco-friendly nail polish that is specially formulated from natural ingredients. Made in the U.S., Puppy Paint’s hypoallergenic, odorless formula is gentle enough to use on sensitive puppies, yet it dries to a hard, durable finish and even has an embittering agent in the polish to prevent licking. For more information, go to www.nailsmag. com/fifi/21441. >>>
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Find other pet-focused beauty products for your salon’s boutique at www.nailsmag.com/petretail.
OCTOBER 2011
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Jump Aboard the Welcome Wagon Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that. “New Neighbor receives lists of new homeowners in the area and visits them with a complimentary basket full of gifts from local businesses,” she says. “The cost is $3 per visit plus the cost of the supplies put in the basket (card, service menu, samples, etc.). My ladies average 50 visits per month. At the end of the month I receive all of the contact info for those that have been visited so I can follow up with the residents through mail, e-mail, or phone.” She includes a coupon for a complimentary express manicure because it is a quick and inexpensive service. While Schodtler has found this face-to-face marketing approach effective, that may not always be feasible. So techs can orchestrate mini mail or e-mail campaigns by obtaining the addresses of people who have recently moved in from their local chamber of commerce. There are also companies like Moving Targets (www. movingtargets.com) that will, for a fee, provide you with mailing opportunities.
Milady Webinars Are Online Industry trainer Steve Gomez is hosting a series of complimentary Milady webinars designed for salon and spa professionals. The series, which commenced in June, kicked off with the topic “How to Successfully Manage Your Salon or Spa Business.” Other topics include “How to Create a Service-First Culture,” “Creating a Team of Peak Performers,” and “How to Increase Your Earning Power.” You can register and find links to any webinars you may have missed at www.milady.cengage.com/profwebinarseries/Main.html.
Have a business question?
(about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/21249
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WITH SALON IRIS S O F T
W A R E ,
WE OFFER BOTH THE
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For Starters, Keep It Clean
Don’t forget the fundamentals of making a good first impression on new clients. These simple rules from NSI’s Jessie Burkhardt can be found in the company’s downloadable e-book “Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income.” Keep a clean house: The first thing new clients will notice is the physical appearance of the salon, from curb appeal and signage to interior design. More important than trendy paint colors or uber-modern furniture is cleanliness. Dust is entirely unacceptable in a salon. All glass and mirrors should be spotfree and nail stations should be cleaned and reorganized between services. A more thorough cleaning is necessary on a semi-regular basis. If you can’t keep up with it on your own, consider hiring a cleaning service. Be on time: If a client is running behind, be creative in finding ways to shorten the service so it doesn’t inconvenience your next client. If you don’t work alone, perhaps someone else can help you finish a service while you start with the next client. You may want to institute a “late” policy so clients understand that if they are so many minutes late, they may need to reschedule or change their service. It is best to never refuse a service if you can find another way around it. You may have to switch her service to something that takes less time. Late clients will appreciate your efforts and not feel they are being punished. Consider offering light refreshments: You can offer light refreshments to your clients for very little money. We’re not talking about champagne and caviar. Bottled water and cookies are perfectly fine. Just keep food and water away from the nail product area to adhere to local health laws. If you do wish to serve alcohol, check with your attorney or insurance agent first to ensure that any permits are acquired. Adopt the three-foot rule: Never let your client get more than three feet from your side. There is nothing worse than a client who is unfamiliar with the layout of the salon. Point out the restrooms, so she sees how to get there from the front door and from the work area you are using. Make payments easy: Accept cash, checks, and credit cards. If accepting checks makes you queasy, consider getting a check system to validate checks. More payment options means more income for your salon or spa. Write thank you notes: With e-mail and texts becoming the most common forms of communication these days, a handwritten thank you note can really impress someone. Don’t stress over the wording; a simple “Thank you for visiting the salon. I loved having you and I hope you enjoyed your service. Please come back and see us soon!” will do.
S C H E D U L E A P P O I N T M E N T S ,
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www.nailsmag.com/fifi/21287 OCTOBER 2011
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BUSINESS} reader to reader Other than money, what would motivate you to work harder at your current salon?
IRING NOW H CHS! E NAIL T
&ULL HEALTH BENEFITS INCLUDED
Health insurance would be a plus! But I love my job either way.
April Abeyta Selah Salon & Spa, El Paso, Texas
Right now, nothing. I have a wonderful salon owner/boss who is willing to work with me when I need it. She looks at me as an equal, never criticizes me (especially in front of clients, and I’ve been there before), and we help each other out in any way we can (like taking care of clients when either one is sick, holding down the fort when the other is not there, etc.).
clients who are cancer survivors, and I’ve walked with them through it all. There is nothing that can compare to the feeling of knowing that you have not only done someone’s nails, but you have also made a difference in their lives.
Monica Albino Yauco, Puerto Rico
There are nail salons on almost every corner — that’s what motivates me to work hard every day! I show my clients they are valued and special. You have to in this competitive industry.
Yvette Pitt
Amy Cerioni
The Lacquer Beauty Lounge, Watsonville, Calif.
Aqua Essentials Day Spa & Salon, Madera, Calif.
I would say employees coming together for some pampering time just as appreciation for their hard work because with the way the economy is, it may be hard to get more benefits or money.
I already work six days a week, but my motivation is always to keep my clients happy. I like to be available for them. I know what it’s like trying to book an appointment for a service and not
getting one simply because that beauty professional works three days a week.
Robyn Schwartz Polished & Pampered Hair & Esthetics, Grand Forks, British Columbia, Canada
I feel like I would be more dedicated if I had more training available at a lower cost. Since I’m from Montana it sure costs quite a bit to get to any class.
Taylar Hillman Bliss Hair Body & Boutique, Anaconda, Mont.
Other than money, I’m motivated to work harder because I want to gain a customer’s trust. I like to give her what she’s asking and looking for, have her come back as a future loyal client, and for her to be satisfied and happy that she’s walked into a salon that’s willing to take care of all her nail needs and not rush her out the door.
Hao Vo D.C. Nails, Dunellen, N.J.
LaBrina White Sizzor Trix Salon & Eyebrow Threading, Alsip, Ill.
Other than money, my motivation is my clientele, the bond I’ve made with them and the feeling I get when they leave with smiles on their faces. I have
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Next question: Who is your best “nail friend” (another nail tech who you talk shop with)? [Answers will be printed in the January 2012 Issue.] Share your opinion on the topic by e-mailing your response by October 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.
.com
ILLUSTRATION BY AJAY PECKHAM
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BUSINESS}
The Big Pitch Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
“Hi I’m Jeri. I have been doing nails for over 20 years and I specialize in the restoration of your natural nails and spa pedicures. I also offer Shellac and Axxium nails. When your current nail tech goes on vacation, here is my card, you can give me a call.”
Jeri Wood Beauty Brands, Shiloh, Ill.
“Hi, my name is Tracy Newkirk and I’ve been a manicurist for 20+ years. I take sanitation classes yearly. I specialize in natural nails and pedicures, which I can customize to meet your time and financial needs. I love, love, love doing custom artwork and playing with all the bling bling! I’m passionate about my business and try to educate my clients as much as they would like. If you have any questions or would love to experience the U TOE PIA touch, give me a call.”
Tracy Newkirk U TOE PIA (Your Toes Perfected In Appearance) in Salon Del Monaco, Fresno, Calif.
I always have my nails on, so I just nicely ask what number floor they need and as I push they see my nails and ... there’s always a client!
Claudia Arroyo Glitternails Art Studio, Modesto, Calif.
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I usually compliment their nails and then hand them a card and tell them, “I would love to do your nails. I specialize in spa pedicures and pampering you.” Then sometimes if we have time I show them a few pictures of my work on my phone.
Julie Perry Strands Hair & Nail Salon, Brookhaven, Miss.
I have my big toes Minxed most of the time and my nails are always done. So I often have people comment on my toes and I tell them I specialize in hybrid manicures like Shellac and Jessica’s Geleration in Kenneth Village in Glendale. I give them a card and tell them to call me anytime to have their fingers or toes looking great.
Kandice Astamendi Performance Nails by Kandice in Chrissy’s Salon, Glendale Calif.
“Hi, My name’s Melodie. I own Tickled Pink Nail Salon. We specialize in manicures and pedicures and making our clients
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>MF?MK CADDAF? HGO=J
feel like royalty. I would love the opportunity to pamper you a bit. Hereâ&#x20AC;&#x2122;s my card with a 50% discount offer on the back. Come see me, youâ&#x20AC;&#x2122;ll be so pampered youâ&#x20AC;&#x2122;ll be tickled pink!â&#x20AC;? Depending on the situation and where we are in at the time I will offer to go ahead and get an appointment set up. (I keep my appointment book in my purse and on my phone.) Also, the discount I offer on the back of the card will vary according to what our specials are at that time and how slow the season is.
Melody Hand Tickled Pink Nail Salon, Clayton, N.C.
The best advertising is me â&#x20AC;&#x201D; my hands and nails. I look at her and always compliment something. It doesnâ&#x20AC;&#x2122;t necessary have to be the hands. It could go something like this: â&#x20AC;&#x153;I like your bag â&#x20AC;&#x201D; and your hands. I can see that you take care of yourself and if you want I would love to do your manicure sometime.â&#x20AC;? If sheâ&#x20AC;&#x2122;s a nail biter I say something like; â&#x20AC;&#x153;I love your bag/shoes; Iâ&#x20AC;&#x2122;m crazy for shoes and nails. Oh I see that you may be a nail biter? Do you know, I was one before so I know for sure I can help you quit, if you want.â&#x20AC;? I give her my card. Usually I write something on the back, giving her a 10% discount on the first appointment or something so she feels special. And on my business card I show her where to find pictures and information about me and my work.
Harrine Bravin Ines Nail-Lash, Nybro, Sweden
My nails are always done so I like to play hand model and whip out my phone, have my hand at my face, or play with my bracelet or ring, especially when I know thereâ&#x20AC;&#x2122;s someone close by or watching. Nine times out of 10 I will get a comment and Iâ&#x20AC;&#x2122;ll say, â&#x20AC;&#x153;Oh thank you so much, hereâ&#x20AC;&#x2122;s my card. Come see me. I love doing nails. You have pretty hands!â&#x20AC;?
Lynette Guzman Nail Creations by Lynette in Karenâ&#x20AC;&#x2122;s Place, New Boston, Mich.
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When the opportunity is right I will shamelessly tell them to come in for a free manicure or suggest one for their wife, sister, or friend. Then they are usually hooked.
Sav Marie Durham Savvy Esthetiques, Castlegar, British Columbia, Canada
Iâ&#x20AC;&#x2122;ve actually been as abrupt as â&#x20AC;&#x153;Oh my gosh, your nails make me sad! Here are some pictures of what I can do for you.â&#x20AC;? And once I actually said, â&#x20AC;&#x153;Holy crap, those nails are atrocious!â&#x20AC;? That was to a client 30 years ago. I still do her nails today. But mostly I just say, â&#x20AC;&#x153;Gosh, I love the color of your nails. Is that Young Nails Purple Dawn (or whatever)?â&#x20AC;? Iâ&#x20AC;&#x2122;m usually right, then Iâ&#x20AC;&#x2122;ll ask if sheâ&#x20AC;&#x2122;s from our area and if sheâ&#x20AC;&#x2122;s happy with her nail tech. If she says yes, then I say, â&#x20AC;&#x153;Well you should be! She does a great job!â&#x20AC;? I then notice if her toes are done and suggest she get her tech to do them and if she doesnâ&#x20AC;&#x2122;t do toes, Iâ&#x20AC;&#x2122;d be more than happy to assist her. Usually Iâ&#x20AC;&#x2122;ll show her my toes. Then, if she says no sheâ&#x20AC;&#x2122;s not happy with her tech, Iâ&#x20AC;&#x2122;ll hand her my card and tell her how amazing I am and what a wonderful salon I have! I just small talk and feel their humor out.
Lisa Anderson Avanti Salon, Sparks, Nev.
www.nailsmag.com/fifi/21262
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BUSINESS}
We asked nail techs to finish this sentence:
Nail techs don’t let nail techs… … use dirty implements. — Susan Acciari, St. Paul, Minn.
…go without being encouraged to seek continuing education. — Holly Schippers,
…file irresponsibly.
FingerNailFixer, Bussey, Iowa
— Jennifer Williamson, Jen’s Salon, South Jordan, Utah
…trash talk other nail techs. — Anna Love,
…get discouraged when they are first starting out.
…use inferior
products. — Bonnie Haberlin,
Exalted, NailandBody.com, Parksville, B.C., Canada
— Erin Snyder Dixon, Extremities Spa Salon, Newport News, Va.
Inner Goddess Nail Designs, Williams Lake, B.C., Canada
...text while working. — Sav Marie Durham
... use inferior disinfection practices in their business.
…compromise quality …dictate for quantity. — Tania Rice, Indira Salon and Spa, their prices. Regina, Saskatchewan, Canada — Nikki Roberts-Dotson,
— Tania Rice,
Polish Nails & More, West Memphis, Ark.
... give up on their dreams of becoming something amazing.
Indira Salon and Spa, Regina, Saskatchewan, Canada
…go through troubled times alone. — Kim Hanzlik, Nails, Hands, Feet and Toes, Winnemucca, Nev.
— Aimie Westerman, Posh Nails & Designs, Williams Lake, B.C., Canada
…undervalue our services.
— Bonnie Bast Haberlin
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>>>
8/26/11 9:58:55 AM
Turn Over a New Look This Fall with Light Elegance Gel or UV Polish
108 Gel Polish colors Bold, Beautiful Empowering colors, no dry time, last for weeks! File off. Sale price $11.95 (reg price $15.95)
23 Amazing P2 UV Gel + Polish colors No dry time lasts 10 days to 2 weeks...soak off! Sale price $11.95 (reg price $14.95) Sale ends October 31, 2011
LIGHT ELEGANCE Smart Chemistry made Beautiful Learn more at lightelegance.com Call (800) 275-5596 or (541) 526-1417 to speak to a Light Elegance specialist. www.nailsmag.com/fifi/21211
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...talk about themselves unconfidently, or someone else rudely. — Vivian Durham, Savvy Esthetiques, Castlegar, B.C., Canada
…cheat others.
— Sally Marie Ramirez-Felix
…use inferior,
... forget they need to network with other techs.
cheap products. — Lisa Fahl,
— Alica Best,
Lather Salon, Fremont, Calif.
Upscale Nail Bar, Griffin, Ga.
...use Dollar Store press-on nails.
...borrow their acrylic brushes.
— Rose Edwards,
Nails by Rose, Baraga, Mich.
— Amanda Pruitt Weeks
...stop learning about new products to stay excited and fresh. — Kandice Astamendi,
Performance Nails @ Chrissy’s, Glendale, Calif.
…use their implements. — Char Miller,
NeoSole Nail Lounge, Flossmoor, Ill.
...forget to disinfect their implements. — Kim Speichts,
Nail Enhancements by Kim, Digby, Nova Scotia, Canada www.nailsmag.com/fifi/21249
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9/22/09 8/26/11 9:59:05 AM 10:25:45 AM
â&#x20AC;Śfeed ridiculous industry myths about professional products and services. â&#x20AC;&#x201D; Melanie Carey,
Acrylic Nail Design, Dieppe, New Brunswick, Canada
â&#x20AC;&#x201D; Lisa Lang, Hey! Nice Nails, Oakville, Ontario, Canada
. . . have naked nails. â&#x20AC;&#x201D; Samantha Huf
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â&#x20AC;Śdrink and drill!
t 1 FSGFDU GPS SFNPWJOH TPBL Pò gel polish and acrylic. t ' MFYJCMF EFTJHO GPS VTF PO ÜOHFS and toe nails.
â&#x20AC;&#x201D; Jenny Heimbuch, Loves Park, Ill.
t & BTZ UP BQQMZ XJUIPVU XBTUJOH acetone on a full soak. t 6 OJRVF NBUFSJBM BOE FBTZ QSFTT seal create non-slip wrap.
...talk badly about other nail techs. â&#x20AC;&#x201D; Cindy Walston, Portland, Ore. DPVOU #PY
...use an electric file to prepare the surface of the natural nails.
DPVOU 1PMZCBH
Shop SallyBeauty.com or call 800-ASK-SALLY
â&#x20AC;&#x201D; Nancy Rosewall, Carseldine, Queensland, Australia
â&#x20AC;Śbite their own nails.
phone: 800.438.8594 email: info@grahambeauty.com on the web: grahambeauty.com
â&#x20AC;&#x201D; Leslie Marie Gray
www.nailsmag.com/fifi/21196 OCTOBER 2011
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BUSINESS} salon profile
Loan Nguyen, owner of Gloss Nail Spa, plans to expand the salon into the fitness center next door when the center moves to a nearby building.
Glossing Over the Block With style and dedication to “no-chip” services, Gloss Nail Spa was the first business to open in a newly developed Milwaukee neighborhood, and it has no plans to leave. BY JOANNE M. TUCKER Starting a nail salon amid a slow economic climate worried Loan Nguyen, owner of Gloss Nail Spa. But after celebrating its first anniversary, she is considering expanding. Since opening in March 2010, Nguyen has been vigorously grooming this business into a popular and prospering nail spot in Milwaukee. “I put money aside for about six months just as back up to make sure we had enough,” Nguyen says. “But after only three months, we were able to pay everything, and then from there it’s only been getting better,” she says. Gloss started with five technicians, including Nguyen, who had been a nail tech for 15 years before opening the salon. Her exposure to nails came
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while in college when her parents opened a nail salon. “Nails have always been in my face,” she says. The nail spa now boasts 14 technicians, all on commission, and an esthetician. After finishing her bachelor’s degree in business from the University of Wisconsin-Milwaukee, Nguyen pursued a career in real estate for several years until marrying. After years of hearing about her parents’ salon, she decided to get her license. While starting a family she alternated between parttime and full-time as a nail tech. But eventually she wanted more. “I knew I needed to branch out on my own,” she says. “I was tired of working at a salon that doesn’t really care about the clients who come
OCTOBER 2011
in, so I decided to open a somewhat affordable salon that is really clean and high-quality and is pretty modern too.”
NO BOOKS TO A FULL SCHEDULE When Nguyen started Gloss Nail Spa, she accepted walk-ins only and had no appointment book. “That just did not work because 20 people would walk in
QUICK LOOK Salon Name: Gloss Nail Spa Location: Milwaukee Owner: Loan Nguyen Square Footage: 1,800 Opened: March 2010 Number of Nail Techs/Total Staff:14/15 Specialties: No-Chip Manicure Compensation: Commission Website: www.glossnailspa.net >>> PHOTOGRAPHY COURTESY OF GLOSS NAIL SPA
8/24/11 12:01:45 PM
GELAXYUSA@GMAIL.COM
www.nailsmag.com/fifi/21208
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1. With a stylish modern look, Nguyen wanted the salon to have a unique feel and high-end look, but with traditional prices. 2. With 10 manicure tables, a manicure bar, and eight pedicure chairs, the clientele and 14 technicians (plus one esthetician) are beginning to outgrow the space.
1
2
at once, and there wouldn’t be enough techs,” she says. Now, the appointment book is a priority. She says that unlike other similarly priced salons, Gloss is sure to get appointment clients in on time and never takes a walk-in first. “When we set an appointment, we don’t make them wait; a lot of our clients appreciate that,” she says. Now, appointments make up 90% of the nail spa’s customers. Hiring technicians in those first six months became a seemingly impossible mission as well. “It was hard to find people to work, especially as a new salon, because people don’t want to work at a place that hardly has any clients to begin with,” says Nguyen, adding that she had to seek out nail techs in order to keep up with the traffic. “At first there wasn’t that much business, but from word of mouth it grew so quickly.” Now that she has enough technicians, scheduling them has proven to be the most difficult task in managing the salon, especially with the motto of keeping appointments at the top of the list while also accepting walk-ins. To help keep a smooth schedule, Nguyen emphasizes that the techs stay within 10 minutes of the appointment time frame. She allows techs to make their own hours and days to work, all the while trying to keep gaps to a minimum. “Scheduling is definitely the hardest,” says Nguyen, who offsets this by filling in herself when necessary. Nguyen encourages the technicians to build their own clientele. “Normally when you work at a salon they don’t really want you to build a clientele because if you leave they don’t want you to take those clients with you,” she says. “I tell my technicians, ‘This is your business — even if you leave these are still your clients.’ ” Due to her experience as a nail tech, Nguyen says she understands the importance of building trust with a client. If you leave a salon, you want to be able to tell the clients that you will
www.nailsmag.com/fifi/21271
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1. Bamboo is the theme throughout the nail spa, highlighted by the marbled brown flooring and teal walls. The pedicure area is tucked in the back, where the NoChip Pedicure costs $60 and the Classic Pedicure is $30. 2. Appointments make up 90% of the customers, a drastic change from when Nguyen opened the salon in March 2010 as a walk-in only establishment.
gladly take their business with you. Nguyen’s clients are people she has serviced for more than five years.
1
2
GLOSS FOR PROFESSIONALS Most of Gloss Nail Spa’s clients are “working class ladies” as Nguyen calls them, who head into the salon after their full-time jobs. The salon is around the corner — and on the other side of the Milwaukee River — from several business centers, but is close enough to allow for a connection to the area. And if they are a daytime client, they most likely work from home, according to Nguyen. Professional women aren’t the only ones walking around the block to go to Gloss — professional males account for 20% of the salon’s business. “We do have a lot of men coming in,” Nguyen says. “A lot of them are professionals who need to keep their nails clean.” She says some of the men come in on their own the first time, but many are physically brought in by a woman and some through gift certificates. “A lot of them end up liking it and keep coming in,” she says. Nguyen notes that many clients who go to more expensive salons end up coming back to Gloss Nail Spa, saying they felt the service was better and had more value for the price. Gloss offers top professional products, which fits for its most popular services: the No-Chip Manicure and Pedicure. The No-Chip Manicure is $40, compared to the Classic Manicure at $15. Nguyen says she carries six lines of “no-chip” products, including Hand & Nail Harmony’s Gelish, OPI’s Axxium, and CND’s Shellac. She buys new polishes almost every week because it helps keep and bring in clients. “I’m really into bringing new things into the salon,” she says. The services are all-inclusive. “You don’t get cheated,” Nguyen says. “We don’t charge extra for callus remover; we try to be on top of everything and service our clients however they feel the most comfortable.”
www.nailsmag.com/fifi/21122
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Before buying too much of one product, Nguyen puts everything through a wear test first. “I like to try them out before I really invest in them,” she says. All the techs use CND for base and top coats, and clients love OPI partially because of the frequency of new polishes released. Gloss also uses products from Jessica Cosmetics and Minx Nails. The Minx manicure
for $40 is popular for special events. Nails take precedence at this nail spa, as there is no retail area. If a client asks about a particular product used in a service, the techs are free to sell them a product, but they do not get commission from retail.
The manicure bar offers an easy space for technicians to do quick clean-ups and express manicures for clients on-the-go.
GRABBING TRAFFIC Part of Nguyen’s surprise in the quick growth of her business is that she started Gloss in a newly developed area, where the salon was the first building to open. “We’re surrounded by apartment complexes and condos on a busy street. If you drive by fast you might miss us,” she says. Once you get into the salon, the teal colors and earth tones matched with the bamboo setting in the open space lend a trendy, stylish feeling. Upon walking into Gloss, there’s an open manicure bar and a sleek reception and waiting area. Behind the manicure bar sit 10 manicure tables and the pedicure space, which is set apart by bamboo and pillarstyled walling. There is also a private facial room. Nguyen is looking to expand the salon into what is currently a fitness center next door. The center is planning to move into a nearby building under construction in a couple years. “Meanwhile, we’re just trying to figure out the maintenance and how much it will really cost to do it,” she says. Nguyen works with local charities to help get the business name out there. She says the community — sometimes through a referral from a client — often asks her to participate in different events. The salon also does party services, such as birthdays and wedding events. With the recession, Nguyen says getting other businesses in the area has been slow, and she recognizes development will take time. But for now, Nguyen and staff just wish there were more eateries around. “There’s no food!” she laughs. “We have to walk at least three or four blocks down to get food.” www.nailsmag.com/fifi/21122
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www.nailsmag.com/fifi/21122
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Experience the Freedom of Portability with the New Upower-2G
the New Upower-2G One winner every month until December 31, 2011 Register Now at www.Kupainc.com Here is your chance to Win the hottest new product in the nail industry–the portable Upower-2G. Leave behind the cords and outlets and take along full-size power. The all New Upower-2G electric nail filing system is manufactured exclusively for KUPA in Japan. The Upower-2G’s advanced rechargeable Lithium Ion power supply, provides hours of unrestricted use without sacrificing power. Starting June 30, 2011, and at the end of each month, we will choose a random winner from all who register. Enter only once to qualify. All non-winning entries will remain in the pool of entrants until the final drawing on December 31, 2011. No purchase necessary to win. To register, go to http://www.kupainc.com. Winners will be posted on facebook: http://www.facebook.com/kupainc.
Scan the QR code and enter to Win the New Upower-2G or visit www.kupainc.com. Download a free barcode reader at your mobile app store.
©2011 Kupa Inc. All rights reserved.
www.nailsmag.com/fifi/21107
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HEALTH} Membership Has Its Benefits By becoming a member of the International Pedicure Association (IPA), nail techs can demonstrate to clients and peers their commitment to providing safe, professional pedicuring services. Not only do members receive a business listing in the IPA directory for consumers, they gain access to monthly educational and business webinars. New members receive a welcome pack that includes a decal they can display in the salon. Other benefits include access to the members-only section of the website where you’ll find the following: > Salon safety — guidelines including sanitation and sterilization procedures of equipment, health and safety of the pedicurist, best practices, and access to client and salon forms. > Educational opportunities and information — includes newsletters, details on IPA webinars, and external courses that offer discounts to members. > Gallery of foot conditions — a catalog of conditions observed by pedicurists and podiatrists (with educational text alongside each image). > Questions and answers — post your questions or review the questions submitted by other members. > Message board — this allows you to discuss an issue or topic with your peers. For more information, go to www.pedicureassociation.org. >>>
OCTOBER 2011
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4,587 stories 310 polish articles 583 all-new Encyclopedia entries
NAILSMAG.COM 485 step-by-step demos
eight blogs
four giveaways every month
Spa Gregorie’s Makes Giving Easy
NAILSMAG.COM
At Spa Gregorie’s, a small Southern California-based chain of salons and day spas, they make it easy for their clients to raise money for their favorite causes. To host a day-long fundraiser at the spa, the event organizer simply books a date (Monday through Thursday) and lets all the supporters know when it’s happening. Spa Gregorie’s will donate 15% of the proceeds from six or more guests to the charity. Guests can book appointments for any service at various times throughout the organization’s designated day; they just have to be sure to mention they are part of that group when booking. With a check for 15% of all purchases going to the sponsoring charity, these salon events are the perfect combination of giving and receiving.
340 reader questions answered
336 covers to view twenty eight years’ worth of magazine content
the brand new
NAILSMAG.COM — everything a nail tech needs
57 combined years of editorial experience
122 photo galleries 58,062 NAIL ART PICTURES
Help Clients With Callus Control
NAILSMAG.COM
Made to be used in the salon or retailed as a high-end salon item, the new ANSR: Sole can tackle any foot problem — from simple calluses to extremely dry and cracked feet, according to the company. This user-friendly beauty tool features a portable, cordless, no-slip design and is rechargeable. Simply soak the foot in water and use the tool to gently scrub calluses with a painless, replaceable metal file until the toughened skin is removed. Excess particles are captured in a callus debris container, which can be removed and washed. A silicon guard also prevents the particles from scattering everywhere, making the entire process easy with no clean up. For thicker calluses, the company recommends using the tool up to 10 minutes per day until the callus is reduced. The suggested retail price is $120 and wholesale pricing is available. For more information, visit www.nailsmag.com/fifi/21451.
8,300 other art images
247 technical videos 20 years’ of industry statistics
NAILSMAG.COM seventy three articles on working healthy
80 nail disorders explained
153 salon profiles NAILSMAG.COM 1,436 companies in our salon directory
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Eye Care
According to the Nail Manufacturers Council, nail techs should use lighting bright enough for the task, but avoid too much glare to reduce eyestrain. Blink frequently or use eye drops to keep eyes moist and occasionally look away from your subject to prevent eye fatigue.
{
Q
QA } AND
I am a long-time nail enthusiast who finally found the time to go to nail school. I am enjoying my decision thus far, but I have found that acrylics (including odorless) bother my allergies and asthma. I was wondering what advice you might have. And could I be successful offering little to no acrylic services? > By working safely to avoid over-exposure to the products and filings or dust, it’s possible to avoid aggravating these conditions, but this can be challenging if there are pre-existing sensitivities to acrylic products. This is because all artificial nail products contain some type of “acrylic” and there are no exceptions. It is certainly possible to lower inhalation exposures and prevent skin contact (e.g. use of local source capture ventilation and gloves), but those with existing allergies must avoid direct contact with the uncured product, as well as dust, filings, and the sticky inhibition layers that form on some UV gel enhancements during cure. I would recommend speaking to your personal physician for guidance and advice on steps you can take to help prevent aggravating your condition. — Doug Schoon is chief scientific advisor for CND.
> You may have hit a bump in the road. Allergies are a real problem for nail techs, and your health needs to come first. You can try air cleaners, masks, and different products. And even if those changes work now, they won’t work for long. That ugly monster will surface again when working with chemicals and dust. It’s just not good for someone with allergies and asthma. I am not a doctor, but I am a nail tech and a salon owner. You need to know that you can be successful as a natural nail artist. That would not have been true in the ’90s, but in today’s nail world you can specialize in natural nail care and have the busiest salon in town at the same time. Natural nail care also has a larger profit margin than enhancement services. In this market, the price we can charge for enhancements is being driven down. In many areas the price we can charge for a manicure is going up. I think there is nothing more beautiful than a healthy natural nail. Don’t get discouraged. Do nails with a passion, and you will be successful. — Shari Finger is the owner of Finger’s Nail Studio in W. Dundee, Ill.
Have a health question?
(about salon safety and sanitation, nail disorders, science, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/21257 OCTOBER 2011
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HEALTH} under the microscope
Brittle Nails Sometimes called onychorrhexis or onychoschizia, brittle nails peel, split, and break easily.
Brittle nails split, peel, and break easily. It is nearly impossible to grow nails out when they are brittle, because once the nails have any amount of free edge, they split and break. If the nails lack moisture, as they often do with brittle nails, it’s likely the skin will lack moisture as well. The skin surrounding the nails may crack, split, and bleed.
What is it?
Brittle nails are often the result of a lack of moisture. They can be caused by medical conditions such as a thyroid problem or a hormone imbalance, but more often than not, brittle nails are caused by an interaction with the environment. When fingernails are brittle, but toenails are not, there’s a good chance that the nails are brittle because they are being exposed to something that dehydrates them. Detergents, soaps, or other allergens could cause the nails to split, but a common culprit of splitting nails is plain, everyday water. People who are in and out of water all day long are more likely to develop brittle nails. An unavoidable factor that contributes to brittle nails is age. The body’s ability to retain moisture begins to change at around age 35.
How do you get it?
Nails should be hydrated regularly. A moisturizer that contains urea is often recommended. Of course, if the client is in a lot of water, she can wear gloves to protect her hands and nails. Other treatments could include biotin, a B-complex vitamin that is available over the counter. The recommended dose is 2.5-3 milligrams a day for four to six months. Silica or orthosilicic acid may also help clients who suffer from brittle nails.
How is it treated?
Nail techs can treat brittle nails in a number of ways. The first is to work with the client, educating her on ways to keep her hands moisturized. Techs can also offer clients in-salon moisturizing treatments, such as paraffin, and you can sell clients hydrating products, such as your favorite cuticle oil, that clients can use at home. Techs can create an extra-hydrating nail service and market it to clients with brittle nails. Be sure to use a natural nail strengthener under the polish, and apply cuticle oil to clients’ nails before they leave.
What can a tech do?
Applying and removing polish frequently can also dehydrate nails, causing them to become brittle. Clients who remove their polish more than once a week may complain that their nails have begun to split. Techs can remind clients to moisturize hands as one step in their at-home polish change. You might recommend to clients that they soak their hands in water for a few minutes before bedtime and then add a generous amount of moisturizer to the hands. They should then place cotton gloves over the hands and wear them overnight.
What else?
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For more information about brittle nails, log on to www.nailsmag.com/encyclopedia.
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HEALTH} It’s a Sore Subject Achy shoulders, numb thumbs, sore muscles, and persistent exhaustion. Sometimes aches and pain seem like an unavoidable by-product of doing nails. One nail tech disagrees. BY MICHELLE PRATT
After seven years of doing nails, Leanne Brown of Regina, Saskatchewan, Canada, began to notice numbness in her hands and thumbs. She continued working, but six years later, she realized not only had the numbness increased, but sore shoulders, exhaustion, and reduced efficiency were added to her list of ailments. She made an appointment with a doctor, fully expecting to hear she had carpel tunnel. Instead, the doctor referred her to a hand clinic. “The physical therapist said the problem wasn’t my hand at all,” says Brown. “The problem was actually coming from the chest.” Physical therapist Norma Doerksen told Brown that her trouble was the result of her chest being constricted for long periods of time, and the constriction came from the way she rolled her shoulders forward when she worked. Her posture compressed a neurovascular structure, disrupting the signals the nerves were sending down to the hands and causing numbness and tingling in her fingers and thumbs. “The constriction caused by poor posture also caused tightening in the anterior neck muscles that affected her breathing pattern,” says Doerksen. Brown was taking shallow breaths in the top of her chest instead of taking
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deep breaths into the lungs. Over time the ongoing pain and sensory changes affected her energy and pain level, says Doerksen. Working with Doerksen, Brown began treatment that includes proper stretching and soft tissue mobilization, breathing techniques, and biofeedback. She also receives treatment from a registered massage therapist. Doerksen performs myofacial and soft tissue massage along with laser therapy, which stimulates Brown’s pressure points using a laser instead of a needle. The biofeedback component of her treatment is delivered through software that assists in breathing techniques and relaxation, created by Wild Divine, Healing Rhythms. A video is played of rhythmic movement, such as waves, and Brown breathes in and out in sync to the video. Sensors attached to Brown detect the body’s physiological response. The program responds to the changes in Brown’s heart rate; when her heart rate lowers enough for the computer to register the relaxed rate, it moves on to the next exercise in the program. This teaches Brown the proper timing of her breathing. Along with therapy at the rehab center, Brown faithfully performs daily stretches and breathing exer-
OCTOBER 2011
cises prescribed by Doerksen. She says what she learned has helped her immensely. In only three weeks, she saw improvement in her sleep patterns, in her energy level, and in the soreness of her body. In addition, she has increased her service times at work, returning to the speed she worked at before her pain began. Brown believes all nail techs can benefit from the simple exercises she learned during her treatment. “It’s so important that we take care of ourselves as well as our clients,” says Brown. “This is changing my life and career for the better, and I think all nail techs can benefit from the exercises I’m learning.” We’ve listed some of the easyto-implement exercises Doerksen prescribed for Brown. Techs can perform the stretches at work and home to offset the aches and pains often viewed as an unavoidable side effect of being a nail tech. Doerksen says that while the exercises would undoubtedly be beneficial to any nail technician who struggles with proper posture, they should not be viewed as a treatment plan. “Any nail tech who experiences soreness, numbness, or tingling should seek the opinion and advise of a professional therapist or doctor,” says Doerksen.
PHOTOGRAPHY BY KIMBERLY PHAM
8/24/11 12:09:53 PM
IN THE SALON Breathing properly and stretching regularly throughout the day will result in improved circulation and more energy. However, it will be difficult to experience satisfying results if the desk and chair prevent a tech from working with the proper posture. Brown had the advantage of having her work station evaluated to see where she could make ergonomic improvements. She was told she was sitting up too high and was too far away from her client. She remedied that with a new desk, which has a section removed from the middle so she could be closer to her client, plus, she purchased a chair that allows her to sit lower. Deep Breathing Take slow deep breaths in through the nose and out through the mouth starting with a count of two in and two out. Breathe deeply to the bottom of the lungs. To know if you’re breathing deeply, watch your stomach and chest as you inhale. If your chest expands, your breathing is shallow. Try to breathe deeply to the bottom of the lungs and feel
the lower ribs expand and your stomach stretch out. Don’t worry about doing this in front of clients. Brown says she often gets her clients to breathe with her! Gradually work your way up so you can inhale and release to a count of six. Scapular Mobility Shrug shoulders up and down five times. Roll the shoulders in a backward direction and squeeze the shoulder blades together at the back. Repeat five times. Wrist Fishy Several times a day, put palms of the hands together and gently “swim” them away from your body like a fish swimming in the water gliding from side to side to mobilize the wrist and gently glide the median nerve.
AT HOME Button in Your Back Lay on your back with a pillow under your head and knees bent up with hands resting on your stomach. Imagine two buttons on the back of your shoulders and gently press the “buttons” down to the floor to open the chest and stretch the pectoralis muscles. Hold for one breath and relax. Repeat three to five times.
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Thoracic Mobilization For these three exercises, lie on your back with knees bent and feet on the floor. Place a pillow under your neck for support and a small rolled towel vertically in the center of the spine. Keep stomach muscles tight and do not let the low back arch. Keep the lower back to the floor. Repeat each exercise five times. Exercise 1: Raise arms in the air as if you’re lifting something. While inhaling, lower arms overhead to the floor. Exhale as you return arms to raised position.
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Exercise 2: Raise arms in the air as in the first exercise, but this time, raise only the right arm overhead while lowering the left arm to the floor by your thigh. Exercise 3: Lie with elbows out to the side at a 90-degree angle. Raise and lower your arms as if you’re lifting weights.
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HEALTH}
Caring for Your Diabetic Client
Most nail techs know to ask new clients if they are diabetic. So what do you do when the answer is yes? Make your salon a safe haven for clients with diabetes by learning a few simple steps of added protection. BY MICHELLE PRATT
According to the American Diabetes Association, nearly 10% of American women over the age of 20 have diabetes. The figure is higher in men and reaches nearly 27% in adults over 65. With statistics like this, it’s likely a high number of clients who visit your salon suffer from diabetes. Diabetes is so common it’s easy to dismiss as a non-threatening, treatable condition. However, diabetes disrupts the work of the white blood cells, the body’s defense against infection. Consequently, the smallest compromise of the skin can be a big deal to diabetics, warns Dr. Alap Shah, a podiatrist in Columbus, Ga. Many clients with diabetes choose the salon over a podiatrist for regular maintenance, such as trimming nails, to add a little pampering to an otherwise utilitarian appointment. Techs must be extra cautious that “small compromises” in the skin don’t happen in the salon. Dr. LeMarra Brown, a podiatrist from Connecticut, explains what steps techs can take to safeguard against potential problems.
Guard the temperature of the water. Diabetes prevents the nervous system from functioning properly, which means the ability to experience sensation is not 100%, says Shah. Because of this, it’s possible for the water to be too hot without a client realizing the temperature is scalding the skin. This is particularly true during pedicures since the feet already have reduced circulation due to the fact that they are furthest removed from the heart. The filters in the pedicure basin, not just the tub, should be cleaned after every client. The bacteria gets trapped in the filter and is shared among all your clients if this safety step is overlooked. It poses a threat to all clients.
Do not push back or cut the cuticles. “The cuticle is a protection from the outside world,” says Brown. When you push back the cuticle and break the bond with the nail, you disrupt the protective barrier. The cuticles will naturally soften when they are soaked. After the soak, techs can clean off the nail plate without using force on the cuticle. It’s impossible to over-stress the importance of avoiding any type of skin abrasion. Abrasion doesn’t mean breaking the skin. Often it’s a simple irritation, but it could turn into a problem in a client with diabetes.
Ask a client if he or she has diabetes. To ask is to know. Don’t trust that you can diagnose a client with diabetes or make the assumption that the diabetes is under control. If a client has diabetes, ask about the severity of her condition and then educate her during the service about the steps you are taking to protect her.
File, don’t cut, to shorten nails. Filing nails instead of using an implement to shorten them reduces the chance of nicking the skin. The slightest compromise on the skin can become an entry point for bacteria. In most people the white blood cells would attack the bacteria and there wouldn’t be a problem. In clients with diabetes, the white blood cells don’t function correctly, so they can’t do their job
Autoclave implements. Autoclaving is the only way to kill bacteria and all living pathogens, offering clients the highest standard of safety for the salon. This is particularly important in clients with diabetes as the body has trouble fighting off infection and the smallest amount of bacteria can find its way into the body to cause problems.
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of protecting the body against infection. The best option, suggests Brown, is to use an electric file to trim nails to further safeguard against the sharp edges of the file hitting the skin.
If nails are thick (or ingrown) refer to a podiatrist. Nails naturally thicken as we age. In clients with diabetes, the thickness can develop into unruly nails that are difficult to file and maintain. If the client has waited until her nails are thick, hard, and brittle to schedule a professional pedicure, insist that she see a podiatrist for treatment before you perform the service. Be especially aware of caring for ingrown toenails. Brown says diabetic clients regularly come to her office with fungal infections or a black toe from gangrene. The origin of the problem many times can be traced back to a nick or cut that was never given the correct medical attention, and many clients believe it came from a salon.
WHY ALL THE FUSS? As techs, we often hear about the need for special precautions on clients with diabetes. It’s easiest to understand why it’s important when we understand what’s actually happening in and to the body as a result of diabetes. A person with diabetes is unable to produce and/or use insulin. Insulin helps the body metabolize sugar, and since the insulin production is out of sync, the person with diabetes has high glucose levels (too much sugar) in her blood. The high sugar level “clogs” the vessels of the body, so everything that passes through the vessels has a hard time getting where it needs to go. It’s like swimming in soup. That means white blood cells, which fight infection, can’t get to the site of infection as quickly or as prolifically as the body needs. The blood itself doesn’t move as freely through the veins as it should, which reduces circulation and, in turn, reduces the supply of blood to the extremities and other organs. High levels of glucose in the body wreak destruction on the vascular system, increasing the body’s susceptibility to infection, reducing its ability to heal itself. It’s a common, but destructive, disease. One reason small concerns turn into big problems in clients with diabetes is because treatment itself is difficult. High glucose levels create sluggish travel conditions through the vascular system. Infections are often treated with oral medication. These medications travel through the blood stream, but the blood stream is already clogged, taking the medications longer to work and making them less effective.
Choose products that aren’t abrasive. Instead of sugar or salt scrubs, opt for smooth masks that can be removed gently with water. The abrasive material could cause micro-cuts in the skin that have the potential to turn into a problem. Products that soften corns and calluses are inherently irritating, so these products should be avoided. Blades should never be used to remove corns or calluses on clients with diabetes, even in states where it is legal.
Massage can be beneficial. Diabetes reduces circulation in the body, so massage can be beneficial to clients with diabetes. Massage with a light hand; too much pressure could cause bruises, which take longer to heal. Never massage if the skin is broken or if a rash is present.
Make sure the feet are completely dry. Diabetes affects the nervous system, making it function incorrectly, which causes the skin to become dry. When that dry skin comes out of a foot bath, it will feel softer, but in reality, water dries out the skin. This increases the risk of small fissures (cracks) developing in the skin, which provide a place for bacteria to get trapped. Brown says it’s extremely important to dry the entire foot completely, including between the toes. Don’t apply lotion between the toes, as it can trap moisture.
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HEALTH} secret ingredient The proverbial bread in the polish sandwich, base and top coats help polish adhere to nails and prevents nails from chipping and breaking. The clear base coat is applied first to the natural nail to secure to the nail bed and act as an adhesive bed for the pigment to fasten. Top coat is then applied over the polish to seal in the color and protect it. But how are these top and base coats different than colored polish? And how do they help prevent chipping and breaking?
Base Coat AND Top Coat
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What it is — Base Coat: You can think of base coat as double-sided sticky tape. It binds effectively with the natural nail, then provides a layer on top that is receptive to polish and forms a tight bond with it when the polish is applied. What it is — Top Coat: A clear layer of lacquer that is applied over dried colored polish to create a barrier surface to prevent against chipping and provide a high-gloss shine that dries in a short amount of time.
What’s in them? For base and top coats, (and polish) you need ingredients called “solvents” that act as transporters for other chemicals you want to function on the nail. These functional chemicals are dissolved into the solvents because they are not able to stand alone as a liquid. Chemists use special “volatile solvents” for lacquers, with volatile meaning they evaporate quickly. So lacquers need a mixture of volatile solvents to deliver other chemicals to the nails, and then evaporate away, leaving the functional chemicals behind to do their jobs. Common nail product solvents are ethyl and butyl acetate. Base coats also have plasticizers, which are chemicals that introduce flexibility to a substance. This is important for base coats because you want a layer that will bend with the natural nail and not break. Base coats also need cellulose chemicals to create that double-sided sticky layer that adheres to both the natural nail and polish. Top coats are characterized by their ability to dry quickly and create a highgloss shine. Nitrocellulose contributes to this shine, but it comes at the expense of dry times. Top coats need one or more cellulose-based chemicals to get a correct shine, and they need plasticizers as well for flexibility. The thicker the viscosity of the top coat, the higher the shine, but the longer it will take to dry.
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What makes them different than polish? The main difference between top and base coats and colored polish is the mixtures between the volatile solvents, cellulose chemicals, plasticizers, and pigments. When manufacturers are creating colored polish, they have to include pigments that can have an effect on other chemicals in the formula, and the functionality of the polish can be slightly affected. This is why clear top and base coats are excellent tools for ensuring long and durable polish wear, because they can focus on providing excellent adhesion, flexibility, and retention and are not compromised by pigments.
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.com PHOTOGRAPHY BY KIMBERLY PHAM
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Check out the “top coat” and “base coat” entries on NAILS Encylopedia, www.nailsmag.com/encyclopedia, for more articles on these two key ingredients. 8/25/11 8:14:18 AM
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cure fall THE FOR
As the bright shine of summer fades into the earthy tones of fall, perk up your customers with these new color gel collections from your favorite manufacturers.
Light Elegance has new fall colors for its P2 UV Gel Polish. The formula offers strong and durable coverage, with bright pigments saturated with color that breaks down easily when soaked-off. The colors include Have A Heart, Mrs. Jack Hammer, Hot Flash, and Purple Rain. (888) 745-4030 x21474 www.nailsmag.com/fifi/21474
Hand & Nail Harmony’s Gelish has a new collection of fun, glitter gel polishes for fall, with some wacky names to entertain both nail tech and client. Ranging from turquoise and orange glitters to deep purples, the colors are The Great Googly-Moogly, Close Your Fingers and Cross Your Eyes, Wiggle Fingers Wiggle Thumbs That’s the Way Magic Comes, Oocha Coocha Bing Bang Bam Alakazy Alakazam, Ali Baba’s Sim Sala Bim, and Izzy Wizzy Let’s Get Busy. (888) 745-4030 x21475 www.nailsmag.com/fifi/21475
INM has a brand new line of brushon gel polishes called Gelavish. The LED- and UV-cured soak-off gel offers a thin, self-leveling application that goes on just like polish, but without any odor and with excellent adhesion. The final result is a high-gloss shine with up to 14 days of no-chip wearability. (888) 745-4030 x21476 www.nailsmag.com/fifi/21476
OPI launches GelColor this fall. The gels are easily applied like traditional nail lacquer and are flash LED UVcured in a total of four minutes (almost four times faster than standard gels). The line debuts with 28 of the most sought-after OPI hues — along with base and top coats — to produce glossy, smooth, chip-free color. Some excellent colors for fall include Suzi Says Feng Shui, I’m Not Really A Waitress, Russian Navy, Cajun Shrimp, Bubble Bath, and Lincoln Park After Dark. (888) 745-4030 x21477 www.nailsmag.com/fifi/21477
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Richmond, Ontario, Canada-based Akzéntz has new colors for its Luxio line of brush-on, soak-off gel polish. The soak-off gels come in polish-like bottles and brush on easily while soaking off in 10 minutes. The colored gels last for three weeks without any chipping, smudging, cracking, or lifting, and have a total of 24 custom colors for your clients to choose from. (888) 745-4030 x21478 www.nailsmag.com/fifi/21478 OCTOBER 2011
PHOTOGRAPHY BY KELLY BRACKEN
9/9/11 9:49:57 AM
CND is launching six new shades for Shellac this fall. Shellac applies like polish and gently comes off in ten minutes with convenient, hygienic CND Shellac Remover Wraps that limit finger and skin exposure to acetone by keeping it pinpointed on the nail. The new colors range from soft whites to shades of blue and black and are named Zillionaire, Purple Purple, Studio White, Asphalt, Moonlight & Roses, and Hotski To Tchotchke. (888) 745-4030 x21479 www.nailsmag.com/fifi/21479
EzFlow’s Gelez has four rich gel polishes to put you in the mood for fall. The gels offer smooth application and a high-gloss shine and can be applied over tips, acrylics, gels, and natural nails for brilliant, longwearing color. The shades are Silk, a peachy nude; Mau-Jave, a sandy greige; Champagne Wishes, a glittery nude; and Maple Syrup, a brown glitter. (888) 745-4030 x21481 www.nailsmag.com/fifi/21481
Celebrate the allure of exotic locales and cultures with IBD’s new six-piece collection of soak off gels. The Global Beauty Color Gel Collection takes its cues from tribal prints and earth tones to create a collection that is sure to inspire. Colors are Sandstone, Bengali, Vermillion, Seven Seas, Tropical Forest, and Elephant. (888) 745-4030 x21483 www.nailsmag.com/fifi/21483
Jessica’s new fall collection of its Geleration gel line is a bold, sexy four-piece assortment of dark, rich colors that will make a statement and inspire you. The collection features the colors Merlot, Hot Fudge, Midnight Mist, and Winter Berries. (888) 745-4030 x21484 www.nailsmag.com/fifi/21484
En Vogue has eight new colors for its fall gel collection. The gels offer a high level of pigment and are sure to stand out on the client’s nail. The colors are Denim, Azure, Paprika, Crantini, Cocoa Bean, Crown Jewel, Safari Bronze, and Midnight Summer. (888) 745-4030 x21480 www.nailsmag.com/fifi/21480
Kinetics’ Shield Gel Polishes have four new colors for fall: High Society Pink, Cabernet Sauvignon, Blackout, and At the Copa. Shield applies just like polish but offers up to three weeks of no-chip wear. Removal takes ten minutes, after which Kinetics’ Shield gel polish can be used again immediately on the client. (888) 745-4030 x21482 www.nailsmag.com/fifi/21482
Young Nails’ new colors for the Mani Q line come just in time for fall. Mani Q gives excellent retention and durability but still soaks off quickly and efficiently. The colors are Red 105, a rich neutral red with gloss finish; Purple 102, a dark brownish purple with metallic finish; Redwood 101, a deep red with gloss finish; and Brown 101, a neutral brown with gloss finish. (888) 745-4030 x21485 www.nailsmag.com/fifi/21485
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Bio Sculpture has five new colors for fall. The gels are part of the Vintage Africa Army Camo collection and include the colors Namib Desert, a platinum brown; Okavango Delta, a khaki shade; Cango Caves, a deep black; Savannah Dust, a dusty pink; and Victoria Falls, a dark navy blue with a classic style. (888) 745-4030 x21486 www.nailsmag.com/fifi/21486
Orly’s brand new GelFX gel manicure system ensures incredibly durable, chip-free manicures that last for two weeks with superior shine and easy removal. Each GelFX shade is matched to a top-selling Orly polish, with a range of sophisticated neutrals to glittering metallic and vibrant blues, purples, and blacks. Great shades for fall include Star Spangled, Rage, Country Club Khaki, Shine, Luxe, and Prisma Gloss Silver (pictured). (888) 745-4030 x21487 www.nailsmag.com/fifi/21487
LeChat’s Perfect Match has six new colors for fall. The color gels each come with a matching regular polish so clients can touch-up their manicures at any time after the service. The gels are formulated to apply easily, cure quickly, and last without chipping. The new colors are La Rosa Romantica, Cherry Cosmo, Campari Soda, Violet Fizz, Red Bird, and Marilyn Merlot. (888) 745-4030 x21489 www.nailsmag.com/fifi/21489
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PNI Worlwide introduces LightSpeed, a new UV Soak-Off Gel Polish system. The astronomically themed line has a total of 18 colors along with top and base, and a light is available as well. The gels apply like polish, soak off fast, and the fall line of colors are Robo Red, Saturn, Abduction, and Rocket. (888) 745-4030 x21488 www.nailsmag.com/fifi/21488
Star Nail International’s new Alluring Collection of Glitter SoakOff gels will add irresistible sparkle to client nails this fall. This collection can be worn alone as full coverage sparkles or applied thinly as effects over any soak off gel color of your choice. The UV-cured nail polish is a great alternative to polish that last weeks longer than traditional polish. (888) 745-4030 x21490 www.nailsmag.com/fifi/21490
OCTOBER 2011
8/25/11 12:39:22 PM
Entity’s Colour Couture Soak Off Gel Enamel has a new batch of colors for fall. The soakoff gel polishes give optimum performance and are packed with pigment to really stand out on the nail. The new colors range from lustrous purples to robin’s egg white spackles and are named Paparazzi Jungle, Fashion Forward, Denim Diva, Holo-Glam It Up, Posh Pixie, and Fashion Icon. (888) 745-4030 x21491 www.nailsmag.com/fifi/21491
Nail Superstore’s Artisan Professional GelEfex color soak-off gels have six new colors for fall. The colors are Party Teal the End, Deep Moulin Rouge Red, Martian Metallic Red, Brownie Howie, Deep Cobalt Blue, and Persian Ruby. (888) 745-4030 x21492 www.nailsmag.com/fifi/21492
NSI’s Polish Pro Light-Cured Nail Polish gives chip-free wear for two weeks or longer. The new Weekend in Sedona Collection adds six new shades to bring Polish Pro’s total color options to 48. The company is running a promotion of buy four and get two free to own the entire collection. An online purchase of the collection instantly enters technicians to win a spa gift card as well. The new colors are Sedona’s Got a Big Ole Butte, Home On O’Range, Cactus Juice Cocktail, Mud Wrap, Phantom Ranch, and Red Rock. (888) 745-4030 x21494 www.nailsmag.com/fifi/21494
Alfalfa Nail Supply’s Gel Art Soak-Off Gels have a wide range of colors, with the shades illustrated on the bottle with a finger to give you an idea of what the color will look like on the nail. The easy-to-apply gels go on just like polish and cure quickly. Fall colors include Showdown at Sundown, Far Horizon, Startle Blue, Dare Devil, Blow Your Mind, and Love U S. (888) 745-4030 x21496 www.nailsmag.com/fifi/21496
LCN’s color gels are saturated with pigment and bond well with the natural nail to create an enhancement that really stands out. The formula will stay on well and prevent chipping, while remaining lightweight and flexible so the client has a natural feel. Some of the fall colors include Ooh La La, Déjà-Vu, Come to The Café, Amaze Me!, Fuchsia Red, Gold, and Dark Bronze. (888) 745-4030 x21493 www.nailsmag.com/fifi/21493
Nailite’s G.I.A. (Gels In Action) apply like nail polish but function like a UV gel polish and soak off in just minutes. The entire line has 41 colors as well as a top and base coat for the complete UV gel system. The new colors for fall are Auburn Glitter, Bloody Mary, Chianti, and Vamp. (888) 745-4030 x21495 www.nailsmag.com/fifi/21495
Christrio’s Gelacquer LED/UV Gel Polishes are available in 60 colors and cure in a traditional UVlamp in 30 seconds and in a LED lamp in 5-10 seconds. The modified texture is reminiscent of nail polish, with an easy application and a more resilient shine for a long-lasting manicure. No primer or bonder is needed prior to application. The fall colors include Redrover, Sherberto, Purplex, and Kakee. (888) 745-4030 x21344 www.nailsmag.com/fifi/21344
OCTOBER 2011
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Retailing Timid for the
Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion. BY MICHELLE PRATT
Colorful displays and fully stocked shelves draw a client’s attention to the retail display, making it easier to talk about products that would benefit her.
What’s your biggest reservation about selling retail? The products you use offer no benefit for your clients? You prefer clients avoid maintenance at home? Clients can buy what they need at Wal-Mart? It sounds ridiculous, doesn’t it? Of course your clients would benefit from using salon products at home. They’re certainly buying somewhere. Are they buying from you? Varied reservations about not selling retail include: I didn’t sign up for this. I’m a nail tech, not a sales person. I’m creative, I shouldn’t have to sell. It makes me uncomfortable (so I shouldn’t have to do it). I hate when people try to sell to me. Clients will stop coming to me because they think I’m
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trying to sell them something. Clients will say no. “Many times, the fear of retail comes from a subconscious place,” says Steve Gomez, professional development manager for Milady Cengage Learning. Gomez says techs often have a fear of the clients’ perception of them when they sell. “Techs need to acknowledge that feeling but realize it’s a misperception,” he says. Think about it. If you go to the chiropractor, acupuncturist, or gym, for example, do you get upset when the person you’re consulting with offers an opinion? It may be a supplement that boosts your immune system, or a calming tea, or a protein shake. Is your initial reaction, “I bet they just want my money!” More than likely, if you have a relationship with the professional, you take a moment to consider why the person is recommending the product and then decide if you agree it’s something you want. In the same way, when clients come in for a nail service, they consult you as a professional. They want immediate results (the nail service), but more often than not, they also want long-term results. They want consistently pretty hands and feet. They expect you to have products to help them get the results they want.
1. Product Knowledge: “Many times I find techs are scared to recommend products because they don’t see themselves as an expert,” says Burkholder. “They don’t really know the benefits of using the product. They may not truly believe in the product, so they don’t have confidence recommending the client purchase.” Burkholder finds this unacceptable. “You have to know the distinct benefits of each of your products,” she says. “That way, if a client wants to buy on impulse — because she has seen an ad or a shelf-talker or has had a friend rave about a new product — the tech can either confirm it’s a product that will help the client or recommend a product that will work better.” Burkholder not only educates clients on the benefits of the hand and foot care products in the salon, she also makes it her business to recommend hair products. “If I hear my client say she hates her hair because it’s dry or has no shine, you can bet I’m going to recommend a product to help her,” says Burkholder.
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Gina Marie Burkholder, spa department manager at Salon Art-Tiff in Ephrata, Pa., is a retail superstar, regularly selling over 20% of her service totals in retail. Is it because she’s a natural saleswoman? No. Is it because she gets a cut of everything she sells? (She doesn’t.) Burkholder says it’s because she loves what she does, and she cares about her clients and truly wants them to have the best experience she can give them. “When clients take product home from the spa it turns an appointment into an experience,” says Burkholder. The secret to Burkholder’s success is her mindset. First, she says, you need to realize you are in a position to help your clients. You’re not likely to feel comfortable selling retail for the 10% bonus your salon may offer or to meet a goal your manager demands. You will feel comfortable selling retail only when you realize your knowledge helps clients, and they are paying you for your professional recommendation. Second, listen to your customers. It sounds simple, but active listening is a deliberate discipline. When you listen actively, you hear the needs of a client. Burkholder tells the story of a client who went on and on about how excited she was because her granddaughter was coming to town. She bought a gift certificate for a pedicure, thinking her grand-
2. Scripting: “Scripting sounds like a terrible thing to do, but the more you do it, the more natural it becomes. Eventually, you don’t even realize you’re doing it,” says Burkholder. When Milady coach Steve Gomez introduced the idea of scripting to the salon, Burkholder resisted. “It sounded so fake; so rote,” she explains. Gomez reminded her she already used rehearsed answers to clients’ common questions. Scripting provides a way to be prepared to talk about different products in the salon. “Now I’m able to describe what oils are used to moisturize cuticles and how a strengthener or top coat works,” says Burkholder. Read the manufacturers’ product info to learn the benefits of the product and how the product is supposed to be used to achieve those benefits. Write down and memorize the information so you can talk easily about it when a client asks.
3. Explain your products as you use them: “Explaining a product is just as important as recommending one,” says Burkholder. How many times have you bought a product only to be disillusioned. You probably told your friends the product “didn’t work.” To avoid this happening with products from your salon, Burkholder suggests explaining every step of the service. Pick up the ridge filler bottle, for example, show it to the client and say, “This is ridge filler. We use it for a smooth finish. When you use it at home, this is how you apply it.” Then do the same for the polish and the top coat and the cuticle oil. Explain every product to the client.
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WORDS OF ENCOURAGEMENT Here’s more advice from Gina Marie Burkholder: > There should be no anxiety on your part or the client’s part. Offer recommendations because you believe your client will truly benefit. > Don’t get discouraged; people often don’t buy until the third recommendation. > Believe in yourself. You’re the expert ... and clients want you to be. > Read the client. You won’t recommend the same products to everyone. > Don’t be cocky. > Know your salon’s products!
daughter would enjoy the pampering. Burkholder suggested a bottle of mango foot cream to go with the gift certificate. “How great is that?” Burkholder says with excitement in her voice. “Wouldn’t you love to get a some beautiful foot cream with a gift card for a pedicure?” Her motivation wasn’t the “sell”; her motivation was seeing her client get excited imagining her granddaughter opening the gift. “The granddaughter is going to love using the foot cream, and every time she does, she’ll have a fond memory of her experience here, and of her grandmother,” says Burkholder. Burkholder understands she is in a position every day to educate clients and to offer them products that will turn the ordinary into the extraordinary. “It’s not a mindset that comes naturally to everyone,” says Burkholder. “But it’s one everyone can develop.” Burkholder holds a “client consultation” with all new clients so she is able to learn about their needs. “I ask clients what brought them into the salon, what they love about their nails, and what they would like me to do to help them,” she says. “Some clients only want their nails to look pretty for an event,
or they want to come in to feel pampered, and that’s OK.” Most clients, however, mention areas of concern: Their nails have trouble growing or they split easily or they suffer from dry cuticles. Burkholder tailors her service to use products that address those areas of concern. (If most of your clients are regulars, you can still conduct a “client consultation.” During a regular appointment, ask clients what originally brought them into the salon and if there is anything they wish you could “fix” about their nails.) Along with the client consultation, Burkholder’s salon has other systems in place that make recommending products more natural. In the numbered boxes, she explains how her salon has made retail a part of the culture.
4. Place products you recommend in a retail basket: “We’re required to place three to five products we use or recommend in a small retail basket,” says Burkholder. As she discusses the products she is using, Burkholder places it in the basket. Perhaps her client will say something about a friend, family member, or event that triggers her to think, “Oh, they could use/would love the XYZ product.” Burkholder gets up from her desk, shows the client the product, and explains why she thinks it’s relevant to what the client just mentioned. Then, she places it in the basket. At some point, perhaps while the client chooses polish or dries her nails, Burkholder takes the basket to the front desk. When the client checks out, the receptionist says, “Gina put a couple of items aside for you. Are you interested in purchasing any of these items today?” The clients get personal recommendations, they don’t make a purchasing decision in front of the nail tech, and they aren’t distracted by all the products on the shelf, which can be overwhelming. These disciplines can make talking about retail an easy segue with any client, but salons can provide additional ways to aid staff. A customer reward program allows clients to receive benefits, discounts, and free gifts. Shelf-talkers, fully stocked shelves, and aesthetically pleasing displays provoke interest in clients who love to buy something special for themselves when they’re in the salon. Gomez says salons have experienced good results by wearing T-shirts advertising the salon’s reward program, a new product, a sale, or a seasonal service. If your salon sells merchandise, have staff wear and use the products so they can make sincere recommendations.
Nail techs at Salon Art-Tiff place retail product in small baskets and bring them to the front desk, offering personalized recommendations for each client.
Want to spruce up the design of your retail area? Visit www.nailsmag.com/ retaildesigntips for 11 excellent tips.
.com OCTOBER 2011
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V ic t or
t Las a y t p 25 o T e h t s p Becker To rs Ranking Competito Talk about bragging rights. Amy Becker has earned a spot on NAILS’ Top 25 Competitors list more times than anyone else in its history. And finally, for our 2010-2011 competition year, she’s snagged the top spot. TOTAL POINTS 1ST
PARTICIPANT
1 2 3 4 5 7 8 10 11 12 13 14 15 16 17
21 23 24
Amy Becker Azumi Kanene Williams Satomi Maehara Catherine Wong Noriko Tomura Yuriya Matsumoto Ami McClure Lynn Lammers John Hauk So Young Lee Melina Bogasow-Biebl Kirsty Meakin Emese Koppanyi Chanel Cha Traci Dungan Yeo-Ran Jung Jin Sun Lee Ashley Craig Kyoko Amemiya Nikolett Stajer-Vetek Tammi Merritt Mikiko Watabe Pisut Masanong Svetlana Yudkina
25 Michelle Sproat Mayumi Hase 148 |
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3RD
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SP1
SP2
SP3
SP4
88 78 60 48 46 46 44 36 36 35 34 33 30 28 25 22 20 20 20 20 19 19 18
0 0 10 0 0 2 0 2 0 1 0 0 0 1 1 2 0 2 0 0 0 1 1
0 0 0 0 0 0 0 0 2 1 0 1 0 0 0 2 2 0 0 0 1 2 0
0 2 0 0 0 0 0 0 1 1 0 1 0 0 1 0 1 0 0 0 2 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 2 0 0 0 2 1 0
3 1 0 4 2 1 1 2 1 1 0 0 1 1 0 0 0 0 0 1 0 0 1
3 1 0 0 1 0 2 0 1 0 2 1 1 1 0 0 0 0 0 0 0 0 0
2 3 0 0 0 2 0 0 0 1 1 1 1 0 0 0 0 1 1 1 0 0 0
1 4 0 0 2 1 2 0 0 0 1 1 0 0 2 0 0 0 2 0 0 0 0
17 16 16
2 0 0
1 0 0
0 0 0
0 0 0
0 0 0
0 1 1
0 0 0
0 1 1
OCTOBER 2011
2top5 NAIL COMPETITORS
SUPERPOINTS, SCORING ANNOUNCEMENTS For the 2011/2012 competition year the Superpoints events are: > Beauty Expo (Nailympics) – Long Beach, Calif., October 23-24 > ISSE Long Beach, January 28-30 > Premiere Orlando, June 2-4 > IBS Las Vegas, June 9-12 Please note that invitational categories will not be eligible for SuperPoints since they are not open to all competitors, but will receive regular points.
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[top left] Becker sculpted these gel nails at the World Championship in Germany in March. [top right] Becker demonstrates at her booth at the Nail Tech Networking Event of the Smokies. [left] These are Becker’s winning nails from the U.S. Invitational in the Sculptured Gel Nail category.
Hail the queen of gels. This year’s winner, Cedarburg, Wis.-based Amy Becker, has been doing nails for 23 years, competing for 20 years, and manufacturing Masterworks by Amy Becker for four years. She’s a former NAILS cover artist and past recipient of the Nail Tech of the Year Award. For the second year running, she’s the U.S. Gel Champion and she’ll be representing the U.S. in gels in Germany for the world cup in March. And she still sees clients two days a week. NAILS asked Amy to tell us about her time in the competition circuit. You’ve been ranked on our list for 16 of the 18 years we’ve been keeping track — quite an achievement — but this is your first year at number-one. What was different about this year? Becker: For the first time since I’ve been competing, I set the goal to win an overall championship. I didn’t let other goals of mine stop me from competing in all of the competitions. In years past, I always had conflicting schedules that prevented me from all the competitions. What distinguishes you from other competitors? Becker: I do everything in gels. At most competitions, I’m the only one using them. I even sculpt 3-D art solely out of gel. I use our own techniques in the competitions as well. How do you keep your passion for competing alive? Becker: My passion for competing comes from needing to grow. I compete with gel in everything that I’m allowed. I love developing new gel techniques and gel products. Over 12 years ago I envisioned the industry turning to gel. I knew that would only happen when the right products and techniques were available. That goal has driven me ever since. What is your favorite competition category? Becker: I don’t know if I have a favorite, but one of the most exciting has been the
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These winning 3-D nails are entirely sculpted out of Masterpiece Gel Paints.
3-D art competitions. With a new product that I have (Masterpiece Gel Paints) I cannot only paint with them like I would an acrylic or oil paint, I can also sculpt with them with finer detail than I could ever get with acrylics. In the last year, what win were you most proud of? How did you celebrate? Becker: My most memorable win would probably be the U.S. Gel Invitational. With it I will represent the U.S. in the world championship in Germany next March. Good God! I celebrated by collapsing with exhaustion because it was the end of an eightcompetition marathon in Las Vegas. What is your greatest challenge in the competition arena and how have you dealt with it? Becker: The greatest challenge is finding great models. Good ones won’t do. I’ve tried posting for models on the Internet, but pictures of the models aren’t quite good enough. Investing in models who I’ve seen in person and have had the chance to work on is the way to go. What advice do you usually give to newbie competitors? Becker: Newbies ... I love to help them! My first piece of advice is to set the goal of finishing. Don’t worry about who’s doing what around you. Always compete to create a personal best. For those I’ve seen tremendous potential in, I try very hard to encourage them to never stop. It’s too easy in the beginning to get discouraged. Who have been your mentors in the nail business? Becker: Josiane Trachsel from Switzerland has been a remarkable mentor. She is who I would most like to exemplify in business, stamina, knowledge, and life skills. There are other amazing nail artists who I aspire to create like, such as Catherine Wong, Michelle Sproat, and many others. What don’t we know about you? What do you do for fun? Becker: I am a Praise and Worship leader and elder at my church. I sing and play >>> either the bass, acoustic guitar, or drums. I love it!
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This year’s crop of top competitors hail from all over the world. Meet some of the other men and women who grace the Top 25 list this year and gain some insights into their professional and personal lives — and check out their beautiful handiwork.
#2
Azumi Kanene Williams (Honolulu) Born in Osaka, Japan, Kanene Williams has been competing in the United States since 2007 and has been an ONS team member and educator since 2010. She recently opened a nail salon and school, called Azumi Nail, in Honolulu. Her favorite competition category is French Sculptured Nails. “There’s something alluring about such simple elegance that is also deceivingly complex to create,” she says. You may not know: > Kanene Williams’ salon houses a school designed for those who wish to become more successful compet tors. Eventually, she’d like to go to competitions with both her students and her employees. > She donated all her prize money from the ISSE Midwest Show to the disaster relief effort in Japan.
#4 Catherine Wong (Singapore) Wong is an award-winning international educator, judge, active competitor, publisher, and does product development for a manufacturer. To date, she has published six nail books and two designer nail instruction books sold internationally. Despite her international travel, she continues to play a key role in education for the nail industry especially in Singapore and Malaysia. You may not know: > She’s an economics graduate and a management major, and she worked in the corporate world for more than 10 years before pursuing a full-time career in nails. > She comes from a large extended family. Her paternal grandfather had eight brothers and eight sisters, so she has relatives all over the world. She is happily married with two children who are studying abroad in a boarding school in Australia.
#7 Ami McClure (Cape Coral, Fla.) McClure has been a nail tech for almost 20 years, a salon owner with her sister (#15 competitor Traci Dungan) for 12 years, and a nail competitor for more than 10 years. “I love what I do and competing gives me an opportunity to create art than can be more extreme and edgy than what I normally do in the salon.” You may not know: > She has been doing nails for all these years, yet she still can’t seem to run on time. > She is the craft queen. “I will try to make just about anything,” she says.
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#8 John Hauk (Cincinnati) Another long-time competitor, Hauk is a 19-year veteran in the nail industry with more than 275 awards to his credit. He distinguishes himself by combining his natural teaching ability with invaluable experiences as a master nail technician trainer, competitor, salon owner, and mentor. You may not know: > As a ritual, he likes to do back handsprings down the hallways of the hotel every night before a competition. When nobody’s looking, of course. > He likes to take long motorcycle rides with friends after traveling to so many nail events around the world. It helps him to de-stress.
NAILS Posters
#11
Melina Bogasow-Biebl (Munich, Germany) A nail tech for seven years, Bogasow-Biebl owns a three-person salon in Munich. She is a two-time German Champion in nail art and sculptured nails and she won first place in Korea in the 2009 team relay. “Nails are my passion. I love the perfection and the art of it. It is my life,” she says. You may not know: > She entered her first competition just three months after receiving her certification in nails and came in third. > She has two boys aged 7 and 10. Before becoming a nail tech she worked as a kindergarten teacher.
#13
Emese Koppányi (Budapest, Hungary) Koppányi has been a nail tech and competing for 13 years. She holds many titles from Hungary, Europe, and the U.S. as well. She always wanted to be a professional nail tech because nails gives her the opportunity to be the best. You may not know: > She considers her greatest achievements to be the Monte Carlo competition in 2010 where she came in first, and the ISSE Midwest Show in Chicago where she also took first place this year in Salon Success. > Nails are her hobby as well as her profession.
#15
Traci Dungan (Cape Coral, Fla.) Dungan has been a nail tech and salon owner for about 15 years (she co-owns Profiles with her sister, #7 competitor Ami McClure) and has been competing for about 10. “I love the camaraderie that our team — Profiles Girlz — is known for in the competition arena. We are so passionate about what we do, and I’m just so proud of our team,” she says. You may not know: > “I have only two hands, but I can answer four phones, book an appointment, sell a gift card, and do nails all at the same time,” she says. > She has six tattoos.
Order online: www.nailsmag/store 800.724.4254
OCTOBER 2011
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BUY IT IN to Help End Breast Cancer
Every October businesses join in solidarity to fight breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.
1. Aerovex Systems is committed to donating a percentage of its sales to the Susan G. Komen 3-Day for the Cure through Nov. 20 for every Source Capture System sold. The system includes its Salon Air Purifier, a three-wheel cart, and the Dust Plus Filter. Aerovex Systems is dedicated to making clean air easy for professional salons. www.nailsmag.com/fifi/21497
1 2
2. Monthly breast exams are easy to do on your own with Bath By Bettijo’s Fenomenole, an all-natural oil blend of pure pink grapefruit
essential oil made specifically to remind women to perform monthly self-breast exams. During the month of October Bath By Bettijo will donate 25% of the proceeds from the sale of Fenomenole to the American Cancer Society.
3
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3. Giving a portion of the proceeds from each package to the Susan G. Komen Foundation, Beech Sandal Co. is offering its Pink Pedicure Sandals and Pink Glitter Hat for 50% off to spas and salons. The company suggests selling the items at the regular price and committing a donation to the foundation — on top of Beech Sandal’s contribution. The items can be sold separately. www.nailsmag.com/fifi/21499
4. Bellissima International is promoting its Pink UV Soak-Off Gels — Cotton Candy Kiss, In The Pink, Vintage Pink, French Pink, Rose Petal, and Bubblicious (color pictured) — during the month of October. Proceeds from the sales of these soak-off gels will go to the Cancer Society. continued on page 160 >>>
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21287
Salon Iris ..............................................................................................107
21196
Graham Beauty .................................................................................. 117
21104
Seche .......................................................................................................71
21186
Gulfstream Plastics.......................................................................... 178
21145
Sheba Nail Products ........................................................................184
21285
Hand & Nail Harmony ......... 6-7, 29, 82-83, 139, 150, 151, 152,
21180
Sheekee Nails ....................................................................................182
21238
Hollywood Nail Supply ...................................................................195
21156
Shooting Star International ...........................................................183
21122
ibd ........................................................................................ 122, 124, 125
21166
Star Nails .............................................................................................189
21198
Ikonna.....................................................................................................74
21221
Super Relax.......................................................................................... 121
21267
J & A USA ...........................................................................................165
21136
SuperNail.............................................................................................103
21109
Jessica Cosmetics ............................................................................109
21258
Tweezerman International ............................................................ 137
21225
Kami Nail Art .....................................................................................183
21260
Young Nails ..............................................................................10-11, 87
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
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5. One hundred percent of the proceeds from Bio Sculpture USA
5
packets of nail art in “vintage bra lace” go toward Susan G. Komen for the Cure. Bio Sculpture will also donate 15% of all sales of three pink gels during the month of October: Bright Summer Pink, Baby Doll, and Pink Iceberg. www.nailsmag.com/fifi/21501
6. Restorer Salon Air Cleaner from CCT Industries begins a new campaign, “Check Your Girls,” by donating 5% of the Restorer Salon Air Cleaner to Susan G. Komen for the Cure during the month of October. This portable air cleaner, specifically developed for the beauty industry, creates a healthier salon by reducing vapors and odors from chemicals used to create beautiful hair and nails.
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www.nailsmag.com/fifi/21502
7. To embrace the spirit of unity, CND’s limited edition Pink Wishes Colour & Effects Duo makes a beautiful combo. Pink Wishes Effect, a sweet, pale pink with a pearlescent sheen gives a beautiful layered look over Pink Wishes Colour, a cotton-candy pink. CND donates annually to the City of Hope Foundation.
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8. The
Dazzle Dry three-piece vegan quick-dry nail polish system kit includes a Nail Prep, Dazzle Dry base coat, and Dazzle Dry top coat. It is accompanied by the Soft Caress pink shade of Dazzle Dry Nail Polish. During the month of October, 20% of the proceeds will benefit the Susan G. Komen Foundation. Soft Caress polish can also be purchased separately and a donation will be made.
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9. Eos and its newest lip balm Smooth Sphere in Strawberry Sorbet will take part in breast cancer awareness by donating 5% of the total sales during the month of October to the research organization Memorial Sloan-Kettering Cancer Center. The balm has a suggested retail price of $3.29. www.nailsmag.com/fifi/21505
10. Essie introduces the shade Raise Awareness at the suggested price of $8 per bottle. A portion of sales will be donated to Living Beyond Breast Cancer, an organization with a mission to empower all women affected by breast cancer so they can live as long as possible with the best quality of life.
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11. Inspired by lacy lingerie, Farouk Systems offers its best-selling dryer and iron with a portion of the proceeds donated to The Rose in Houston. The CHI Pink Lace Breast Cancer Pro Dryer and Iron Collection are sold separately. The iron purchase includes a black handbag and a 2-oz. CHI 44 Iron Guard to protect hair during heat styling. The Rose nonprofit breast cancer organization provides mammography screening, diagnosis, access to treatment and support to all women regardless of their ability to pay. www.nailsmag.com/fifi/21507
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12. A portion of the sales from six products from Spilo Worldwide’s Flowery Professional will go to Expedition Inspiration in support of breast cancer research from July through December. Two of the products are the File Catty, which features the pink ribbon in a pink translucent case, and the Swedish Clover Fot Fil with rigid handle structure and a five-year guarantee.
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13. Hand & Nail Harmony is making a difference with three Gelish custom colors for Breast Cancer Awareness: Less Talk, Take Action, and Make a Difference. The company is donating a percentage of the proceeds from the sale of each specially marked bottle to Susan G. Komen for the Cure with a guaranteed minimum donation of $25,000.
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14. Keep your hair and brows perfect with J&D Beauty. This leading supplier of personal care tools is donating 25% of the proceeds to BreastCancer.Org from the sales of its Diva Tweeze Angels Luxor Pro Comb 10-piece Comb Kit, Mini Iron with Straightening Comb, and Wet Brush. www.nailsmag.com/fifi/21510
15. Nourish for the Cure from Jessica gives cuticles a therapeutic formula to smooth and soften. All the proceeds from Nourish for the Cure go to Bright Pink, a nonprofit that provides education and support to young women at risk of breast and/or ovarian cancer. The antioxidant cuticle cream comes in .5-oz. containers in a large Bucket of Hope.
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16. From Innovative Beauty Design, Kami Nail Arts’ Awareness Ribbon Nail Art Decals donates 25% of its proceeds from sales of any of the three decals to different causes. The pink decals go to the National Breast Cancer Foundation, while the purple goes toward Alzheimer’s and cancer awareness, and the yellow decals for supporting the troops. Each sheet has 23 pre-adhesive nail art decals. www.nailsmag.com/fifi/21512
17. LaVaque will donate $3 for every Swarovski Pink Tourmaline Tweezer sold on its website to the Susan G. Komen Foundation. This lightweight LaVaque tweezer features October’s birthstone with a matte finish for easy grip, ultra-thin tips, soft tension, and a lifetime guarantee. www.nailsmag.com/fifi/21513
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18. Minx will be offering two breast cancer awareness designs. One design is tile-patterned with the pink ribbon on top of a white background. The other features one pink ribbon that pops out from the metallic base. Minx donates $5 from every purchase of a MinxA-Cure template to the Breast Cancer Research Foundation.
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19. While supplies last, NovaLash offers 50 pink, crystallized lash forceps at $100 each — $10 of which will go to the Pink Ribbons Project. This nonprofit organization supports mobile mammogram units for underprivileged women, as well as uses the arts to help promote breast cancer education. www.nailsmag.com/fifi/21515
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20. For every online order NSI receives in the month of October, NSI will contribute $5 to Linda Creed, an organization located in Pennsylvania dedicated to the mission of fighting breast cancer through community-based education and referral, support, advocacy, and direct service to those in need.
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21. Nubar’s Support the Cure 4-pack includes two pink shades — Pink Cami and Je T’aime — a foundation base coat, and Diamont Seal & Shine. Nubar will donate 10% of the retail price to St. Jude Children’s Research Hospital, the Cancer Treatment Research Foundation, and the City of Hope. The We Care 3-Piece Collection from Nubar includes a pink nail lacquer, a base coat, and Diamont Seal & Shine. For each collection sold, Nubar will donate 10% of the proceeds to the City of Hope’s Los Angeles Walk for Hope to Cure Breast Cancer. www.nailsmag.com/fifi/21517
22. OPI launches the limited-edition Pink Shatter: Pink of Hearts Nail Lacquer to support its annual $25,000 donation to Susan G. Komen for the Cure. The 2011 Pink of Hearts edition follows in the footsteps of previous Pink of Hearts Nail Lacquers for the fifth year in a row during the months of September and October. This year’s Pink of Hearts Nail Lacquer marks the debut of Shatter coat in OPI’s first pink shade.
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23. A portion of these pink Pedisavers will go to the Susan G. Komen Foundation. Pedisavers are toe socks without the tips so the feet can stay warm during polishing. Put the sox on right before any polishing begins, and wear them right out of the salon. www.nailsmag.com/fifi/21519
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24. All year Pedi Sox, Inc. donates $1 for every pair sold of The Original Pedi-Sox in the Pinky Solid Pink color to the Susan G. Komen Foundation. Pedi-Sox designs toeless socks that can be worn during pedicures or for general comfort. These are particularly great for wintertime pedicures. www.nailsmag.com/fifi/21520
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25. Prolana offers its five best-selling pink polish shades in a mini/ travel size. Also included is Prolana’s Quick & Slick top coat. Proceeds from the sales of these acetate polish prepacks during the month of October will benefit the Susan G. Komen Foundation. www.nailsmag.com/fifi/21521
26. Seche is raising awareness through Breast Cancer Angels, an organization dedicated to providing emotional and financial assistance to families affected by the disease. The set comes with a .5-oz. bottle of the fast-drying top coat Seche Vite and a bottle of China Glaze in Go Go Pink. Included is an angel keychain for people to wear in honor of those who have battled and are battling breast cancer.
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27. The Power of Pink 7-in. disinfectable files from Soft Touch come 15 per tube at 280/320 grit. The files, at $9.95, are in support of the charity City of Hope, where 10% of the proceeds will be sent. www.nailsmag.com/fifi/21523
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28. SpaRitual offers its In Pink 2011, a collection of three nail lacquers — Clarity, Knowledge, and Strength — in which 20% of all proceeds will be donated to Cancer Schmancer, an early detection education and cancer advocacy program developed by actress Fran Drescher. All SpaRitual products are free of DBP, toluene, formaldehyde, and formaldehyde resin.
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29. In the month of October, Tammy Taylor Nails will donate $1 from the sale of each 1.5-oz. jar of its most popular Pink Prizma, the Haute Pink Prizma Color Acrylic Nail Powder, to support Susan G. Komen for the Cure.
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30.
Toezeeze toe separators dissolve in water, are biodegrad-
able, and are made with sustainable ingredients. Toezeeze will donate 20% of its proceeds during the month of October to fight breast cancer. www.nailsmag.com/fifi/21526
31 In this collection from Spilo Worldwide’s Toolworx by Personna, 2.5-in. Mini Tweezers and a coordinating Compact Mirror will support Expedition Inspiration through a portion of the proceeds from each product sold. The mirror is both a 1X and 5X magnification mirror. The items are available separately in either pink with white breast cancer awareness ribbons or in white with pink ribbons.
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32. Blanketed in a chic white enamel finish with the pink ribbon logo, this Tweezerman tool, made with pink Swarovski Elements, keeps your brows tame while helping support the fight against breast cancer. For each $20 limited-edition Precision in Pink Slant Tweezer sold, $1 will go to Susan G. Komen for the Cure, and the CEW Cancer and Careers organization, among other charities throughout the country.
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www.nailsmag.com/fifi/21528
33. The Denco Easy Grip Heavy Duty Foot Smoother from Ultra features coarse grit on one side and medium grit on the other. The stainless steel abrasive sheet removes calluses while preventing buildup and the long, ergonomic, cushioned handle reduces stress on wrists and hands. It has a salon cost of $17, of which Ultra will donate $2 to Susan G. Komen for the Cure. www.nailsmag.com/fifi/21529
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34. Ultra-Bowls in pink are helping to promote breast cancer awareness. From Ultronics, 10% of the sales of the pink bowls will be donated to Susan G. Komen for the Cure. Ultra-Bowls are medical-grade rubber mixing bowls with a nonstick surface. The mutliuse bowls come in small, medium, and large, or in a set of three with all sizes included.
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SUPPORT TEAM BEAUTY AND THE BREAST Join Doug Schoon and friends on an amazing journey in the fight to end breast cancer. The Susan G. Komen 3-Day for the Cure is a 60-mile walk over the course of three days. Net proceeds from the walks are invested in breast cancer research and community programs. This year will mark the team’s 11th consecutive walk. To donate or register for the team, go to www. tinyurl.com/walkwithdoug. For more information, you can e-mail Schoon at >>> BeautyandtheBreast3Day@gmail.com. na1011breastCancer.indd 163
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SHOWING YOU CARE Wondering what else you can do to help? Here’s how some of your colleagues are raising funds and raising awareness at the salon.
Sell Merchandise. The Save the Ta-tas Foundation (www.savethetatas.com) is committed to fighting cancer at every stage — including education, prevention, research, community outreach, and emotional support for those struggling with the disease. Meggan Anderson of Nail’D By Meggan in Dreamz Day Spa and Salon in Burley, Idaho, sells Save the Ta-tas gear in the salon with a portion of every sale going to support the foundation. “We do a catalog orders. I started last summer and it was a hit; my clients and other salon clients are very supportive. All nine of the girls here wear our shirts every Friday for the month of October — a local bar bought shirts and hoodies to wear for the month as well.”
Donate Funds. Throughout the month of October, Kristine Hyde of Gel Nails by Kristine in Stony Plain, Alberta, Canada, offers clients breastcancer-pink gels and either handpainted gel breast cancer ribbons or water decals that she made. Both the pink gel and the ribbons are free of charge all month. “At the end of October, I donate 25% of all money I have made that month to the Alberta Cancer Foundation as an anonymous donation.” Hyde’s generous actions honor her grandmother, who succumbed to the disease in 2007. “She was the strongest woman I know, and she was felled by a horrible disease. I’m no scientist, and I have no cures, but if I can help in even a small way, I want to,” says Hyde.
Donate Time and Touch. Shannon Byrd of The Nail Designer @ Neon Beach in Albemarle, N.C., graciously donated her services to those living with breast cancer. “Last year, I went to our local breast cancer center and provided them with free coupons to give out to their patients,” says Byrd. “Anyone who had breast cancer previously or was currently going through breast cancer was given a coupon to come get a free Breast Cancer Mani in Pink with a handpainted ribbon on them.” This special offer was a great success. “I’m passionate about this because I lost an aunt to breast cancer when she was only 32 and I was never able to meet her, so she is my inspiration,” she says.
Give locally. For the past 10 years, Kerry Webber of Forever-French Nail Systems has offered pink glitter tips or a hand-painted pink ribbon at her salon. All profits are donated to a local family of the salon’s choosing. The salon buys selected families “Stop and Shop” or Wal-Mart gift cards. “I have always felt the need to help people right in our backyard,” says Webber.
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NIP IT in the CUTICLE LaVaque announces a screw-lock cuticle nipper with an internal safety mechanism that prevents the blades from opening too far. This feature increases the life of the nipper as well, by protecting the blades when not in use or during transportation. The spring is also internal â&#x20AC;&#x201D; reducing the threat of breakage and creating better tension control. (888) 745-4030 x21461 www.nailsmag.com/fifi/21461
Star Nailâ&#x20AC;&#x2122;s Full Jaw Cuticle Nipper is finely crafted with stainless steel. The double-spring action nipper is also available in 1/2-jaw. Near the top of the handle are small ridges to help give your hands traction and a better grip for precision. (888) 745-4030 x21462 www.nailsmag.com/fifi/21462
These Half-Jaw Cuticle Nippers from Cricket are durable and reliable for professional use and have a heavy-duty box joint construction. The nippers are easily sanitized and are designed with double-spring tension and an ultrasharp precision tip closure. (888) 745-4030 x21463 www.nailsmag.com/fifi/21463
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Cuticle nippers at 1/4-jaw size from Young Nails come sharp and are ergonomically designed. They are slightly shorter than most nippers for easier control and are made with stainless steel to prevent rust and corrosion. With smooth, double-spring action these nippers allow precise and clean cuticle cleanup. (888) 745-4030 x21464 www.nailsmag.com/fifi/21464 PHOTOGRAPHY BY KELLY BRACKEN
8/24/11 10:07:31 AM
A good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech. They are a necessary tool to help keep the cuticle and nail plate clean and well maintained. Hereâ&#x20AC;&#x2122;s a sampling of what is currently on the market.
Antoine de Paris #14 Professional Cuticle Nippers, made with cobalt stainless steel, come in a 5-mm. jaw. The box joint construction on these razor-sharp nippers allows for a precise jaw and cutting edge. Antoine de Paris nippers are available in many jaw sizes, single or double spring, as well as gold or satin finish for a more individualized look. (888) 745-4030 x21465 www.nailsmag.com/fifi/21465
Made with 100% stainless steel, these Nouveau Nail Precision Double Spring Cuticle Nippers have a series of holes in the handles to help with gripping. Available in both the 1/4and 1/2-jaw sizes, the nippers have a lifetime guarantee of no rust. (888) 745-4030 x21467 www.nailsmag.com/fifi/21467
From one of its newer line of implements, Tweezerman offers a unique nipper with its Satin Etched Zebra Cuticle Nipper. The pattern is autoclave-friendly, making the instrument 100% sanitizable. Tweezerman has other nippers, such as the awardwinning Cobalt Stainless Cuticle Nipper at 1/2-jaw. Both tweezers have double springs and ultra-sharp tips for precision cutting. (888) 745-4030 x21466 >>> www.nailsmag.com/fifi/21466 OCTOBER 2011
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The PhD Collection from Soft Touch includes its Cuticle Nipper with double springs, a 6-mm. blade, box joint construction, and a fine 1/2-jaw. The nipper is stainless steel and comes in a convenient zippered case to keep the implement safe and easy to find. (888) 745-4030 x21468 www.nailsmag.com/fifi/21468
OPIâ&#x20AC;&#x2122;s limited-edition Mini Cuticle Nipper is a fashionable, single-spring action nipper. With a speckled green, black, and silver grip resembling splashes of paint, this extended 1/4-jaw cuticle nipper has contoured cutting edges to help in safe and accurate nipping. The mini nipper will be available until supplies last. (888) 745-4030 x21469 www.nailsmag.com/fifi/21469
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Part of a full line of signature Entity implements, this carrying case includes two sizes of cuticle nippers at 4-mm. and 9-mm. The nippers come in a black leather case with a pink flap. Other accessories in this set are tip cutters, extra-sharp scissors, and Entityâ&#x20AC;&#x2122;s popular dual-ended cuticle pusher. (888) 745-4030 x21470 www.nailsmag.com/fifi/21470
OCTOBER 2011
8/24/11 10:07:48 AM
A good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech. They are a necessary tool to help keep the cuticle and nail plate clean and well maintained. Hereâ&#x20AC;&#x2122;s a sampling of what is currently on the market.
Antoine de Paris #14 Professional Cuticle Nippers, made with cobalt stainless steel, come in a 5-mm. jaw. The box joint construction on these razor-sharp nippers allows for a precise jaw and cutting edge. Antoine de Paris nippers are available in many jaw sizes, single or double spring, as well as gold or satin finish for a more individualized look. (888) 745-4030 x21465 www.nailsmag.com/fifi/21465
Made with 100% stainless steel, these Nouveau Nail Precision Double Spring Cuticle Nippers have a series of holes in the handles to help with gripping. Available in both the 1/4and 1/2-jaw sizes, the nippers have a lifetime guarantee of no rust. (888) 745-4030 x21467 www.nailsmag.com/fifi/21467
From one of its newer line of implements, Tweezerman offers a unique nipper with its Satin Etched Zebra Cuticle Nipper. The pattern is autoclave-friendly, making the instrument 100% sanitizable. Tweezerman has other nippers, such as the awardwinning Cobalt Stainless Cuticle Nipper at 1/2-jaw. Both tweezers have double springs and ultra-sharp tips for precision cutting. (888) 745-4030 x21466 >>> www.nailsmag.com/fifi/21466 OCTOBER 2011
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{reader nail art}
{ TOP TO BOTTOM}
{ TOP TO BOTTOM}
{ TOP TO BOTTOM}
Chloe Moffit Selah Salon & Health Spa Wasilla, Alaska
Linda Lam J’adore Nail & Spa, Sewell, N.J.
Valerie Christie Pampered & Polished Salon Spa North Pole, Alaska
Shannon Lauer The Nail Chic, West Palm Beach, Fla.
Melanie Beland European Style Salon South Attleboro, Mass.
Colin Lam Hair Spectacular and Nails by Colin, Bremen, Ga.
Michelle Achhammer Michelle’s Nail Design Zirndorf, Germany
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Jodi Herrick Thistle Head Salon, Watertown, N.Y. Nikitia Hartman Columbus, Ga. >>>
OCTOBER 2011
8/24/11 2:05:20 PM
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{
Want to seee your nail art here?
{reader nail art}
Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.
{ TOP TO BOTTOM}
{ TOP TO BOTTOM}
{ TOP TO BOTTOM}
Louise Callaway Noble Nails Salon Training Academy, Guyhirn, Cambridgeshire, England
Zitian Zhang Joy’s Nails, Queens Village, N.Y.
Carla Foster Carla Foster Nails Lethbridge, Alberta, Canada
Shanna Schneier The Gallery Salon for Hair, Skin, & Nails, North Brunswick, N.J.
Tina Dowdy Tina’s Nail Design, Wellington, Fla. Jennifer Smaby Jenn’s Joint, Parks, Ariz.
Dianna Medeiros The Make-up Bar, Cherry Hill, N.J.
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Stacey Aleshire Permanent Elegance Day Spa, Loxahatchee, Fla. Andrea Thrasher Riverton, Wyo.
OCTOBER 2011
8/24/11 2:05:33 PM
{
}
ADVERTISEMENT
nails mall
The Original Pedi-Sox® Double your Pedicure business! Pedi-Sox™ encourage wintertime pedicure services! Feet stay comfy and cozy warm; and freshly pedicured feet stay clean. Moisturizers absorb better…for softer and smoother skin. Slip on Pedi-Sox™ as the final step before you paint the toenails. It’s that easy! Extra thick premium cotton make Pedi-Sox® comfortable to walk in — alone or with sandals. Foot caressing California Lite Weight Pedi-Sox® are perfect for warmer climates. 23 Fun & Fashionable Colors and Styles. The Original Pedi-Sox® (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/21153
Mehaz A “must have” for gel polish applications, the Mehaz Curette features two tiny scoops for cleaning under and around the nails. This 6” stainless steel tool is hand crafted in Solingen, Germany, and features a textured grip for extra control. The perfect tool for manicures and pedicures. Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/21170
Nail Superstore A New Revolution: Pedicures Just Got Steamy! The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, significantly reducing water consumption and taking up considerably less space. • Uses steam instead of water • Takes just one cup of water per service • Completely portable with no expensive plumbing hookups • Complete system costs hundreds of dollars less than traditional pedicure chairs • Environmentally friendly • Perfect for salons, spas, resorts, hotels, doctor offices and more. Nail Superstore (800) 669-9430 www.nailsuperstore.com www.nailsmag.com/fifi/21308
Flowery Professional Salon Pure Air Enjoy clean and healthy air for your salon! Artificial nail products and the activities involved in applying them create vapors and dust that can cause irritation of the nose, throat, eyes, or skin. The key to preventing illness or discomfort is keeping the air in your salon clean. Salon Pure Air can help! Now available in black! Salon Pure Air (800) 236-1889 www.SalonPureAir.com www.nailsmag.com/fifi/21169
Go Wild with File Catty™ from Flowery®. The Wild Styles collection features exclusive patterns on quality 5” files with coordinating translucent cases. The unique patented File Catty case protects cell phones, sunglasses and other items from being scuffed by the file, while keeping the file inside clean and free from lint and dust. Also available in an 18-piece display, File Catty Wild Styles are perfect for salon retail, client gifts or just for you! Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/21210
For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). OCTOBER 2011
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{product spotlight} Bio Creative has a new line of Mandarin and Mango spa products. Together they make for an excellent and all-inclusive pedicure experience. The products are naturally hydrating and antioxidant with argan oil and botanical extracts, and include a Sugar Scrub, Massage Cream, Sea Salt Soak, and Moisture Mask. (888) 745-4030 x21317 www.nailsmag.com/fifi/21317
From Amen Beauty come the Shappy and Wavy File. These two unique patented products remove callus with a curved surface to work around the contours of the feet. The files make great retail items and can be kept in the shower and used twice a week. (888) 745-4030 x21318 www.nailsmag.com/fifi/21318
If you want to stand out in the dark, go with Republic Nail’s new Glow In The Dark Polish line. The polishes come in a variety of colors, and all glow brightly in the dark. Apply extra layers to make the effect more dramatic. The colors are Escarlata, Cosmos Violet, Golden, Chrome Green, and Candy Pink. (888) 745-4030 x21320 www.nailsmag.com/fifi/21320
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China Glaze’s new Haunting Collection will have Halloween fans glowing and crackling with delight. The collection features four Halloween colors, one glow in the dark lacquer, and a crackle black shade to give nail techs plenty of options for the season. Colors are Haunting, It’s Alive, Crimson, and Near Dark. (888) 745-4030 x21319 www.nailsmag.com/fifi/21319
OCTOBER 2011
8/24/11 3:02:55 PM
Essie has a brand new bag for fall 2011. The newest color collection pays homage to the glorious world of gorgeous handbags, classic sophistication, and a return to ladylike glamour. Colors include Carry On, Glamour Purse, Case Study, Power Clutch, Very Structured, and Lady Like. (888) 745-4030 x21321 www.nailsmag.com/fifi/21321
Celebrate the scariest day of the year with OPI’s Halloweeninspired nail lacquers. For a limited time only, OPI will offer the new Spookettes Mini Pack, which includes four mini lacquers: He’s My Boo, Mummy Knows Best, I Only Date Werewolves, and Zom-Body to Love. The Spookettes Mini Pack also includes free nail decals, along with instructions on how to create different nail art designs using the lacquers and stickers. (888) 745-4030 x21322 www.nailsmag.com/fifi/21322
Dip It from Parley Innovative Solutions is a new acrylic dipping system that uses nanotechnology to maximize product performance. The system is non-yellowing and odorless and offers an easy way to apply acrylic enhancements. A builder liquid is placed on the client’s nail, and then her finger is dipped into the powder. Fills can also easily be done with this system, simply prep the fill area, apply the builder liquid, and dip again. (888) 745-4030 x21323 www.nailsmag.com/fifi/21323
Baby Foot Easy Packs are unique callus softening bags that use gel to help remove dead skin cells. Put the sock packs on both feet after cleansing and w wear for one hour. Remove the wraps and gently w wash with soap and the dead skin cells will begin to peel from two to seven days after application and ccontinue to peel naturally for two to three weeks. ((888) 745-4030 x21324 w ailsmag.com/fifi/21324 >>> www.nailsmag.com/fi
OCTOBER OBER 2011
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{product spotlight} Princess Nails has reissued its Original Acrylic Deluxe Kit, bringing a convenient and easy-to-use kit for acrylic newbies. The kit includes everything you need to get started with acrylics, including forms, dappen dish, primer, monomer, brush cleaner, cuticle oil, brush, files, and pink and white color powders. (888) 745-4030 x21325 www.nailsmag.com/ fifi/21325
LaVaque has new Crystal Nail Files that can be used on both real and artificial nails. Unlike standard files, the crystal files hold an even grit for years and are safer on the client’s skin. The files can be sanitized over and over again and come in 5 1/2” length. (888) 745-4030 x21326 www.nailsmag.com/fifi/21326 Want healthy and strong nails, give them some Orly Nailtrition. This nail strengthening and growth treatment uses a natural mineral complex to reverse nail damage. Containing bamboo extract, calcium, iron, prosina hydrolyzed keratin, hydrolyzed wheat protein, and collagen, Nailtrition let’s lacquer lovers have the healthy base they need. (888) 745-4030 x21327 www.nailsmag.com/fifi/21327
Akzéntz Options Soak-Off UV Gels are odorless, durable, and easily removed with acetone or other remover. The gels leave nails looking and feeling natural, and they are made from an innovative material to offer superior strength. (888) 745-4030 x21328 www.nailsmag.com/fifi/21328 >>> www.nailsmag.com/fifi/21106
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OCTOBER 2011
8/24/11 3:03:27 PM 7/19/11 2:31:00 PM
NailTechSupply.com
®
ets Touc ics • L s n i r t ol s il • In r Na ail Care To e p N u • S r aylo az • Meh mmy T • a a •T • Kup Prolinc lean & Easy Cuccio • Seche • C
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The professional’s destination for all product support! Specials & discounts An online warehouse offering discounts* of 40% - 50% - 60%…or more…
Special Support Center HOTLINE: 800-473-6062 Features LIVE pro support ~ 9:00AM – 4:00PM (CT): product inquiries/questions/ nail education/how-to’s. An expert to answer your questions. NailTechSupply.com is your “Student Store,” with every brand and product line… if you don’t see it, just ask – we’ll get it for you!
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www.nailsmag.com/fifi/21279
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Tuff Scent Polishes offer a unique nail experience in that they give off a scent after they’ve dried. The lacquer has a fragrance life of 23 to 72 hours, and the company has a total of 20 colors. The cap has rose engraving to add to the classy look of the polish, and Tuff Scent has six themed polish collections including The Mineral Collection of glitters. (888) 745-4030 x21329 www.nailsmag.com/fifi/21329
Scientifically designed to cut the thickest toenail, fingernail, or tip with minimal pressure, Antoine De Paris’ #30 tool does all the hard work for you while protecting your hand and wrist from excessive force and pressure when cutting thick nails. Simply flip the tool around to keep the wrist in proper alignment. The tool is made from cobalt stainless steel. (888) 745-4030 x21330 www.nailsmag.com/fifi/21330
Introducing the all-new Mini Lavender. Weighing less than two pounds, the durable pedicure tub is light-weight, designed to fit under the faucet when filling with water and handled easily while emptying.
Pedi Sink
Backscratchers’ Aromatic Spa Drops come in six different flavors to add a spa-like scent to any service. The drops can be placed in a bath soak, aromatherapy diffusers, or even towels. The formulas are powerful, so only a few drops are necessary to create a noticeable scent. (888) 745-4030 x21331 www.nailsmag.com/fifi/21331
Pedi Bowls
Mini Lavender 18.5"L x 19"W x 20"H (47 cm x 48.5 mm x 51 cm) Weight: 18 lb. (8.16 kg) With Cleanjet Max. 23 lb. (10.43 kg) Patent pending
Pink The Gulfstream liner is fast, sanitary, inexpensive, recyclable and easy to use.
Aqua Blue
Tangerine
Violet
Belava’s Pedicure Tub features three levels of soothing vibration and two levels of relaxing heat. The tub can be used alone as a dry massage or as a base for the Belava tub. It’s available in seven different colors. (888) 745-4030 x21332 www.nailsmag.com/fifi/21332
www.gulfstreaminc.com 1-877-622-4853 The Beyond Powders and Essential line from Alfalfa Nail Supply provides you with all the supplies you need to provide the perfect acrylic service. The brushes are made www.nailsmag.com/fifi/21186
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>>>
OCTOBER 2011
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lifting, or yellowing. The Beyond acrylics give great adhesion, consistent color blending, and a self-leveling application. (888) 745-4030 x21333 www.nailsmag.com/fifi/21333
with quality materials and sport a stylish, attractive design, and the powders provide smooth consistency without bubbling,
The Nail Superstore’s Artisan Acrylic Professional System was developed to exceed the expectations of nails techs regardless of their experience level.
The unique formula has a self-leveling application that produces bubble-free enhancements. The system includes Artisan UltiMax Sculpting Liquid, Equalizer Nail Prep, Primex Acid-Free Primer, and three sculpting powders: Baby Pink, Ultra Crystal Clear, and Brilliant White. (888) 745-4030 x21334 www.nailsmag.com/fifi/21334
Nouveau Nail’s acrylic collection, City Lights, offers shimmering neon and bold urban colors that will have nails looking great and wearing well for long-lasting manicure designs. Each collection is named after a different geographical location, like the European Collection, Far East, and Great American. Along with color powders each kit includes Nail Liquid, Glass Seal, forms, and an assortment of nail tips. (888) 745-4030 x21335 www.nailsmag.com/fifi/21335
Bellissima International’s Starter Kit has everything you need to start offering Bellissima Gel services right away. The soakoff gels come in a range of colors as well as solid builder and sealant gels. The kit comes in a convenient tote with Soak Away, Nail Wipe, files, buffers, and more. (888) 745-4030 x21336 www.nailsmag.com/fifi/21336 >>>
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MARKETPLACE Deluxe Gift Card Totes
Gift cards are the #1 seller during the holiday season! Action Bag’s NEW Deluxe Gift Card Totes are perfect for gift cards & small nail products. Offer the upscale look of a handle shopping bag in a gift card size. The cotton twill handles add a natural touch. Complete the look with coordinating tissue paper & personalized label or add your imprinted salon logo for instant brand building. Call us at 800-301-0852 or visit us online at www.actionbag.com/NAILS for a FREE catalog and samples today.
CND’s Retention Starter Pack is an excellent acrylic kit for new nail techs, providing all the essential products needed to start offering Retention enhancements in the salon. It creates up to 20 full sets. The kit includes Pure White and Pure Pink sculpting powders, CND Liquid, Scrubfresh, Solar Oil, and a 20pack of CND Velocity Tips. (888) 745-4030 x21337 www.nailsmag.com/fifi/21337
Bags are available in Kraft, Black or White.
http://www.bagsrep.com mailto:sales@bagsrep.com www.nailsmag.com/fifi/21309
The past three years SheeKee designer Nickole Orton has been a worldwide industry leader in nail art design. SheeKee covers mothers & daughters to celebrities & business women in both a french tip and a full coverage. SheeKee will leave you wanting more! Check us out on the web monthly to see our newest designs and company updates. www.SheeKee.com | orders@SheeKee.com 855-SHEEKEE (855-743-3533)
www.nailsmag.com/fifi/18225 www.nailsmag.com/fifi/21180
www.nailsmag.com/fifi/21235
“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly. http://www.dollarnailart.com www.nailsmag.com/fifi/21103
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Call (800) 451-6733 or E-mail atwoodindustries.net
Dashing Diva’s Gelife Soak-Off Gel System has everything you need to get started with gel services. The kit includes coarse files, medium files, and a buffing block, as well as a Cleanser, Bonder, Builder Gels, French Tips, and a Top Gel. It comes in a convenient lightweight tote bag. (888) 745-4030 x21339 www.nailsmag.com/fifi/21339 >>>
www.nailsmag.com/fifi/21147
OCTOBER 2011
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The Nano Series by Kinetics is made of four expert formulas that provide therapy for every nail type. Nano Turtle provides daily protection and is great as a base coat. People with soft or peeling nails will find a friend in Nano Rhino, which builds a second “nail layer” that immediately restores strength. Nano Seal steps in when nails are brittle and malnourished, providing an instant infusion of vitamins A, B5, C, and E. And Nano Shark can attack even the most serious of nail problems: it even hardens nails when applied over polish. (888) 745-4030 x21338 www.nailsmag.com/fifi/21338
7/28/10 9:44:31 AM
8/25/11 3:59:30 PM
MARKETPLACE WORK SMART Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.
You can see all the colors and purchase them online at www.masterworksbyamybecker.com
Kami Nail Art® Awareness Ribbon Nail Art Decals with FREE Rhinestones
GEL PAINTS - Not a gel polish - Apply like acrylic or oil paint
23 Pre-Adhesive Decals PLUS 24 FREE Acrylic Rhinestones
October Special $10
Kami Awareness Ribbon Nail Art Decals with 25% of proceeds from sales of the decals to the causes. Pink – Breast Cancer Purple – Cancer Awareness/Alzheimer’s Yellow – Support Our Troops Order online at www.nailsuppliesdirect.com Kami Nail Art® (800)344-3299 * www.kaminailart.com www.nailsmag.com/fifi/21225 www.nailsmag.com/fifi/18225
®
Shooting Star . 310.618.1270 . ShootingStarInt@aol.com All Designs and Content © Shooting Star 2002-2011.
www.nailsmag.com/ fifi/21194
www.nailsmag.com/fifi/21156
Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and much more! www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273
www.nailsmag.com/fifi/21160
www.nailsmag.com/fifi/21181
http://www.dollarnailart.com www.nailsmag.com/fifi/21297
NA0810beautytechmktplc.indd 1
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PLEASE CONTACT:
You Like to Advertise In The
Marketplace?
Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com
NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com OCTOBER 2011
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Duri’s Wine Tasting Party Collection features everything from a warm plum to a shimmery violet. Experiment with shades of red and deep garnets for a dramatic fall flair. You’ll be sure to make a statement with these alluring colors, Cognac XO, Bloody Mary, Pinot Noir, Grape Swirl, Dragontini, and Cabernet Sauvignon. (888) 745-4030 x21340 www.nailsmag.com/fifi/21340
LeChat’s Nail Architecture Acrylic System provides strong and durable wear, an easy application with a superior texture, and a spectrum of luxurious color powders that will enhance the elegance and appearance of any fashionable nail art designs. The color powder collections are offered in individual sets like the Cabaret collection shown here, and Nail Architecture provides precision acrylic brushes for meticulous applications. (888) 745-4030 x21341 www.nailsmag.com/fifi/21341 www.nailsmag.com/fifi/21145
How to contact us: Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com NA1011shebaqtr.indd 1
Editorial: To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: West Coast/Canada Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com
Light Elegance’s Pedi-Cure Kit is a great kit for techs who want to get into gel pedicures. It comes with everything needed to get started, including a Pedi-Cure Lamp, Bonder, Super-Shiny, Cleanser, Gel Polishes, Dry Glitters, Perfect Files, an Oval Application Brush, and an Application Guide. 8/18/11 12:47:49 PM (888) 745-4030 x21342 www.nailsmag.com/fifi/21342
Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)
Advertising:
To find out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com
Schools: If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/
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Entity’s Rainforest Pedicure Kit uses rich nutrients, exotic ingredients, and curative energies to revitalize skin as well as the soul. The soak, scrub, masque, and nanotechnology-based lotion work in harmony for an experience that is sumptuous and relaxing to all senses. The products are inside recyclable packaging and each purchase supports the use of renewable rainforest crops. (888) 745-4030 x21343 www.nailsmag.com/fifi/21343
OCTOBER 2011
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PRICES IN THIS AD VALID FROM SEPTEMBER 1 TO OCTOBER 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.
www.nailsmag.com/fifi/21268
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Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle! BOX OF 250
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* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
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Advanced Technology Gel Lacquers Cure at the SPEED OF LIGHT!
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{
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my other life
Angelica Chavez, nail tech In her other life: MMA fighter
Fighting the Good Fight Her record is 4-0 and she is rated number two in the world right now. Angelica Chavez, a nail tech at Hot Heads and Cool Claws in Albuquerque, N.M., is also a professional mixed martial arts (MMA) fighter. “My parents have owned Chavez Karate, a martial arts school, for 38 years. I have been involved in martial arts my entire life,” says Chavez. The type of martial arts she practices is called Kajukembo. “It’s my favorite because it involves everything from judo to jiu jitsu to boxing. It’s a very practical style of martial arts. It’s geared for real life situations,” she says. “I definitely use Kajukembo in every MMA fight. The fight has to be reaction. There is no time to think and my reactions are my Kajukembo.” Originally Chavez was considering getting into pro boxing when she went with a teammate to some MMA fights. “There were some girls on the card who were close to my size,” she says. “After watching the fight I said, ‘Hey I can do that,’ so from there my career began.” She credits her family, including her coach and father Melcor Chavez, with much of her success. “My father is an amazing coach and I love to learn and spend so much time with him,” she says. “My mother and sister are also high-ranking black belts in our system, so they help me a lot too. “I love that I am a nail tech and a professional MMA fighter. It’s an awesome balance. I’m as rough and tough as a lot of guys but I am also as girly and glittery as other gals. My teammates laugh at the fact that they can’t believe they are getting punched by a fist with such glittery, bright, shiny nails.”
‘‘
They can’t believe they are getting punched by a fist with such glittery, bright, shiny nails.
‘‘
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
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OCTOBER 2011
8/24/11 3:41:45 PM
50 COLOURS. 15 EFFECTS.
ENDLESS POSSIBILITIES. Think of Colour as the clothes and Effects the accessories. A layer of Effects over your favorite rich crème Colour changes your look a little or a lot. The Colour revolution has started. From CND.
Shown on model: Top hand: Fireberry Bottom hand: Fireberry + Copper Shimmer
cnd.com ©2011 Creative Nail Design, Inc.
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8/24/11 3:42:02 PM
NEW from OPI for FALL/WINTER 2011
tucson, az
Rain? What’s that? Boasting an average of 350 sunshine-filled days a year, Tucson epitomizes the warmth and beauty of the American Southwest. Surrounded by breathtaking landscapes of mountain ranges and desert forests, this historical spot is not to be missed when Touring America. MODEL IS WEARING COLOR TO DINER FOR
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE For more information, contact your local OPI distributor. Call 800.341.9999 ©2011 OPI Products Inc.
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