Nails Big Book 2013-14 Statistics

2013-2014 Industry

STATISTICS

MONEY SPENT ON SALON SERVICES

GROWS 12%

VIETNAMESE SALONS REPRESENT MORE THAN HALF THE U.S. NAIL INDUSTRY

GEL-POLISH GROWTH CONTINUES UNABATED SOCIAL MEDIA INCREASINGLY IMPORTANT FOR SALONS

YOUTUBE USE FOR BUSINESS UP 151% 94% OF NAIL TECHS USE SMARTPHONES

TABLET USE UP FOR ALL BUSINESS FUNCTIONS

sponsored by

industry outlook WHAT IS SPENT ON NAIL SERVICES?

T

industry statistics

wo government entities gather statistics on U.S. businesses and publish official statistics on the U.S. nail industry: One is the Bureau of Labor Statistics (BLS) and the other is the U.S. Census Bureau. In its most recent report, the BLS says that there are about 82,000 jobs in the nail market. NAILS says it’s more like 364,247. The Census Bureau says the nail industry is a $1.6 billion annual business. NAILS says it’s $8.28 billion.

Who’s right?

I am confident that no one has better numbers on the size of the U.S. nail market than NAILS Magazine.

The basis for the government numbers explains why their figures are (in my opinion) dramatically understated. Neither organization considers the self-employed in its count of the number of jobs in this industry, for instance. Considering that 30% of nail technicians are booth renters and 31% are salon owners of very small businesses, that’s a pretty major adjustment.

Here’s how we at NAILS start the process of quantifying the nail industry (and why I think we’re right): > We break out the Vietnamese market when it comes to service prices, because historically, service pricing in the Vietnamese market has been anywhere from 30%-50% lower than the non-Vietnamese market. > We estimate that half of eligible licensed nail technicians aren’t actually practicing nail care. > We look at eight service categories to calculate market size.

One thing I can say for the “official record” is that it at least shows that our industry is growing: the Census Bureau shows a 37% increase in the market size (by business revenue) in just the last five years.

We welcome your feedback on the Big Book and happily answer any questions you have, even if you challenge us with government-produced statistics.

We’re happy to help anyone who is researching the nail industry.

— Cyndy Drummey cyndy.drummey@bobit.com (310) 533-2531

$9 billion

$8.28 $8 billion

$7 billion

$7.30 2011

$7.47 2012

2013

OM YEAR FR ATA THIS D D E L L WE PU URCES: TY OF SO e users A VARIE and onlin ip h rs e d our rea survey of ALON An online rs of VietS e d a re e th survey to An online line users of our on s ll o p ly onth Regular m ag.com M s S of Nail t our NAIL nducted a o c s p u ro ia Focus g in Californ s, ers office ide group e by outs headquart n o d g n ri .S. athe tics, the U and data-g bor Statis a L Research gy, f o lo u to a e of cosm the Bure s g in rd d a o lu b c in rs. e state veral othe ureau, th es, and se s Census B a b ta a d license business

• • •

•

•

I want to thank Ge orge Schaeffer and Suzi WeissFischmann of OPI Pr oducts for their gene rous support of this annual rese arch and the Big Book. Their sponsorship of this statistics section ma kes it possible for us to do deep re search on the industry and present it in a way that is pr actical and actionable .

Sources for data footnoted on pages 42-67: [1] 2012-2013 NAILS Big Book; [2] NAILS’ own estimates; [3] April 2013 survey by Professional Beauty Association; [4] NAILS’ publisher’s circulation data; [5] web poll conducted on NailsMag.com in 2013; [6] Mintel: nail care report (1/2013); [7] Google Analytics (9/2013); [8] based on 2010 U.S. Census Bureau data and NAILS’ own estimates.

42 |

NAILS MAGAZINE

|

2013-2014 THE BIG BOOK

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11/19/13 1:30 PM

nail tech demographics HOW MANY HOURS DO YOU WORK EACH WEEK?

WHICH DESCRIBES YOUR FAMILY SITUATION?

Unmarried with kids

Married with kids

17%

52%

5 or fewer

2%

6-10

9%

11-15

6%

16-20

10%

21-25

9%

26-30

16%

31-35

10%

36-40

18%

41-45

5%

46-50

10% 5%

industry statistics

More than 50

WHAT IS YOUR NATIONALITY? [2] Married with no kids

Unmarried with no kids

15%

16%

51%

Caucasian

40%

Black or African-American

5%

Hispanic or Latina

3%

Other

1%

HAVE ATTENDED

INTERESTED IN ATTENDING

Tradeshow/conference/seminar

70%

44%

Class at a dealer

56%

50%

Class with a manufacturer

37%

68%

Class at a tradeshow

59%

52%

In-salon training

53%

53%

Online training

48%

59%

Networking event

38%

68%

WHAT CONTINUING EDUCATION HAVE YOU PARTICIPATED IN THIS YEAR?

4 |

Vietnamese

NAILS MAGAZINE

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2013-2014 THE BIG BOOK

OF THOSE RESPONDENTS WHO HAD ATTENDED AT LEAST ONE TYPE OF TRAINING ‌

20%

attended 2 events

7%

attended 4 events

12%

attend ed 3 even ts

7%

attend ed 5+ ev ents

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11/19/13 1:30 PM

nail tech demographics HOW LONG HAVE YOU BEEN DOING NAILS?

6% ofhoauve both r

2%

ents respond n ch and a a nail te se. ian licen esthetic

industry statistics

WHAT LICENSE(S) DO YOU HAVE? Nail technician/manicurist

78%

Cosmetologist

17%

Esthetician

9%

Other

8%

9%

Less than 1 year

have in both licenses nails and logy. cosmeto

1-2 years

12%

2-3 years

7%

3-4 years

5%

4-5 years

5%

5-6 years

2%

6-7 years

4%

7-8 years

3%

8-9 years

2%

9-10 years

3%

10-11 years

3%

11-12 years

1% 43%

Over 12 years

94%

support

oppose

stry Our indu is aging: of s nail tech .

0 5 are over

6%

24%

A 2013 PBA research study showed the general public favored licensing.

HO W

DO CLIENTS SUPPORT NAIL TECH LICENSING? [3] U? E YO R A D Over 60 OL 6%

56-60 9% 51-55 10% 46-50 15%

WHAT IS THE HIGHEST LEVEL OF SCHOOL YOU HAVE COMPLETED? Some high school...................................................................

Gender 2%

Finished high school....................................................

28%

Some college/AA degree...............................

44%

Finished college..........................................

17%

Some graduate school...................

2%

Finished graduate school....

7%

6 |

NAILS MAGAZINE

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97%

41-45 17% 36-40 16%

female

31-35 11%

3%

26-30 9%

male

25 or younger 7%

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11/19/13 1:30 PM

salon environment Nail salon

Full-service salon offering nails

Other

Mobileor homebased salon

HOW WOULD YOU DESCRIBE YOUR SALON? [4]

20%

68%

3%

WHICH BEST DESCRIBES YOUR CURRENT EMPLOYMENT SITUATION?

industry statistics

School

Day/hotel/ destination spa

2%

2%

5%

DOES YOUR SALON HAVE A DRESS CODE OR REQUIRE A UNIFORM?

Salon owner doing nails (not a booth renter)

33%

Nail technician (booth renter)

29%

Nail technician (employee)

12%

yes

40%

Mobile/home salon

4%

Salon manager or nail dept. manager (doing nails)

3%

Cosmetologist

3%

One year or less

7%

Student or apprentice

3%

Up to two years

33%

Salon owner not doing nails

2%

Up to four years

17%

Instructor

1%

Up to 10 years

20%

Salon manager or nail dept. manager (not doing nails)

1%

10+ years

20%

Other

9%

HOW LONG HAVE YOU WORKED AT YOUR CURRENT SALON?

HOW MANY NAIL TECHNICIANS WORK AT THIS LOCATION (INCLUDING YOURSELF)?

HOW MANY SALONS HAVE YOU WORKED AT IN YOUR CAREER?

GE: AVERA

3.2

2 nail techs...........................................20%

One .................................................................................................

27%

Two .......................................................................................

20%

Three ...........................................................................

21%

Four .....................................................................

Five .............................................................

8 |

I am the ONLY nail technician working at this location........................ 53%

9%

6%

Seven or more .....................

7%

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2013-2014 THE BIG BOOK

4 nail techs................................ 5% 5 nail techs..........................5%

10%

Six ......................................................

NAILS MAGAZINE

3 nail techs.....................................9%

6 nail techs....................2% 7+ nail techs...........6%

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11/19/13 1:30 PM

healthy working habits

69%yes

DO YOU HAVE PROFESSIONAL LIABILITY INSURANCE FOR YOURSELF OR YOUR SALON?

DO YOU HAVE A REFERRAL SYSTEM WITH A NAIL DOCTOR? [1] Yes, I have an agreement with a doctor to refer clients .......................

6%

no31%

DO YOU HAVE ANY WORKRELATED HEALTH CONCERNS?

I refer clients to a doctor in the area, but it’s not a formal arrangement ...................

13%

dermatitis 9%

I don’t have a referral system in place ...............................................

neck problems 36%

81%

shoulder pain 39% OF THOSE NAIL TECHS WHO HAVE A WORKRELATED HEALTH ISSUE, THESE ARE THE ISSUES.

back trouble 43% tendonitis 17%

DO YOU HAVE MEDICAL INSURANCE? [1]

industry statistics

yes52%

yes77% no23%

carpal tunnel 28% wrist problems 33%

Through a spouse’s or partner’s policy

38%

No coverage

23%

On my own policy

16%

Covered by Medicare or Medicaid

7%

Covered by a work policy at another job

5%

Covered by the salon policy

5%

Covered on parents’ policy

4%

Other kinds of coverage

2%

arthritis 22% other 14%

Whil than ha e more lf felt the of nail techs y a work- suffered fro m rela few too ted ailment, ve ry k eve minimal n the most p measur reventive es for w safety. ork

HOW OFTEN DO YOU WEAR PROTECTIVE G GEAR? ?

Always

Less Than Half the Time

Never

17%

12%

20%

34%

Finger wraps

5%

6%

4%

13%

72%

Wrist brace

1%

4%

5%

10%

80%

Mask

13%

9%

7%

10%

61%

Protective eyewear

23%

8%

6%

13%

50%

Splash-proof apron

32%

11%

8%

11%

38%

NAILS MAGAZINE

bb2013-14stats-reprints.indd 10

Half the Time

17%

Gloves

10 |

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11/19/13 1:30 PM

nail tech income

industry statistics

AVERAGE SERVICE PRICES/ COMMON SERVICES

2013

Manicure (basic)

$19.90

Manicure (deluxe)

$28.54

Pedicure (basic)

$32.63

Pedicure (deluxe)

$44.62

Full set acrylics (sculpt or tips)

$44.07

Acrylic fill

$26.18

Acrylic toenails (full set)

$30.80

Gel toenails (full set)

$34.02

4%

3%

receive an incentive on retail products they sell.

Commission on sales

36%

Discounts on salon services or retail products for myself

13%

Bonus

6%

Points systems/awards

3%

Other incentives

5%

AVERAGE PRICE

2% 2%

2% 31%

54%

IF YOU RECEIVE AN INCENTIVE ON RETAIL PRODUCTS, WHAT IS S IT?

HOW DO YOU PRICE GEL SERVICES IN YOUR SALON?

Service Price Change from 2012

Traditional gels (hard gels) Price for initial service

$49.99

Traditional gels (hard gels) Price for traditional fills

$31.65

Soak-off gels Price for initial service

$35.54

Soak-off gels Price for soak-off fills

$26.92

Gel-polish Price for soak-off initial service $29.79

17%

Gel-polish Price for gel-polish fills

WHAT IS YOUR TOTAL WEEKLY INCOME (INCLUDING TIPS)? $150 or less...............13% $151 - $250...............10%

average income:

$251 - $350...............12% $351 - $450..............10%

$551.06 per week

29%

I own the salon, but I also do nails and keep what I make from services I personally do.

24%

I own the salon and pay myself a salary.

19%

I am an employee and I receive just a percentage of my service fees (no salary).

8%

I am an employee and I receive a salary plus a percentage of my service fees.

4%

I am a booth renter, I pay a percentage of service fees to the salon as rent.

3%

I am a student.

3%

I am an employee and my compensation is based on the number of clients I serve or the amount of business I do (for example, I receive a higher commission if I bring in more clients).

2% I am an employee and I receive a salary.

2%

Other

6%

bb2013-14stats-reprints.indd 12

|

$551 - $650................8% $651 - $750.................13% More than $750......20%

2013-2014 THE BIG BOOK

15.7%

59%

I am a booth renter; I pay rent to the salon and I keep all my service fees.

NAILS MAGAZINE

$451 - $550...............14%

WHAT PERCENTAGE OF YOUR INCOME COMES FROM TIPS?

WHICH BEST DESCRIBES YOUR COMPENSATION SYSTEM?

12 |

$26.45

of booth rente rs pay their ren t weekly and the avera ge weekly rent is $199/wee k.

41%

of booth rente rs their rent mo pay nthly and the avera ge monthly rent is $379/month . >>>

11/19/13 1:30 PM

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I RAP

ID

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LA

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I RAPIDRY QUICK-DRY TOP COAT

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11/19/13 1:30 PM

salon services DO YOU OFFER THE FOLLOWING GEL SERVICES?

WHAT SERVICES ARE OFFERED AT THIS SALON?

Gel-polish

industry statistics

% offering 2013 Manicures

95%

Polish changes

95%

Pedicures

94%

Brush-on gel-polish/hybrid gels (using a polish-like brush)

85%

Nail art

82%

Paraffin dips

73%

Specialty manicures

72%

Specialty pedicures

71%

Pink-and-white acrylics

67%

Gels (traditional)

67%

Acrylics (sculpt)

67%

Soak-off gels

66%

Acrylics (tip with overlay)

65%

Colored acrylics

62%

Gel toenails

43%

Waxing (hair removal)

41%

Eyebrow shaping

36%

Acrylic toenails

36%

Full coverage nail art coatings or decals

30%

Foot massage (as a standalone service)

26%

Wraps (any type)

24%

Massage

19%

Reflexology

19%

Eyelash extensions/tinting

14%

Powder and glue extensions (acrylic “dip” services)

8%

The pe

rcentag e of techs o ffering gel-poli sh serv ices went u p

20%.

NAILS MAGAZINE

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2013-2014 THE BIG BOOK

85%

Traditional gels

67%

Soak-off gels

66%

Don’t count pink-and-whites out!

The percentage of nail techs offering them increased

18%.

Soak-off g els enjoyed an increase of

30%.

DO YOU MIX AND MATCH DIFFERENT BRANDS OF ACRYLIC LIQUID AND ACRYLIC POWDER? [5]

Yes, most of the time

14%

Yes, sometimes

25%

No, never

47%

I don’t offer acrylics.

14%

DO YOU MIX AND MATCH DIFFERENT BRANDS OF GEL/GEL-POLISH BASE AND TOP COAT WITH COLORED GEL/GEL-POLISH? [5] Yes, most of the time

35%

Yes, sometimes

37%

No, never

25%

I don’t offer gels.

14 |

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11/19/13 1:30 PM

salon services DO YOU PLAN TO BUY ANY OF THE FOLLOWING EQUIPMENT IN THE NEXT 12 MONTHS?

industry statistics

% saying yes LED gel lamp

34%

Lights or table lamps

33%

Chairs for nail technicians

27%

Manicure tables

26%

Client chairs

24%

Small pedicure equipment

23%

Pedicure spa chair

20%

Electric file

20%

Paraffin unit

18%

Autoclave unit

17%

UV gel lamp

16%

Airbrush

11%

Airbrush or spray tanning booth

8%

Massage tables

6%

Tanning beds

3%

(Of salons that TOP 5 MOST added services, these FREQUENTLY are the top services ADDED SERVICES they added. ) IN 2013 premium manicures 1 or pedicures 35%

2 gel-polish

23%

3 eyebrow/eyelash services 4 hard gel

12%

1 acrylics 2 hard gels

41% 18%

3 basic manicures 4 basic pedicures

15%

16 |

NAILS MAGAZINE

bb2013-14stats-reprints.indd 16

6%

|

Depending on the complexity of the design

56%

Per finger

44%

Different rates for different types of art

41%

I don’t have a formal system

15%

Flat rate for nail art

7%

Charge per color

5%

Another way*

6%

*Includes rates based on how long design takes (a per-minute fee), flat hand rate, based on other services client is receiving (sometimes it’s added value), by type of medium (bling more expensive than paint).

U HAVE YO D TE ANY ELIMINA LAST S IN THE SERVICE HS? 12 MONT

15%

5 wraps

HOW DO YOU CHARGE FOR NAIL ART?

ye3s5%

6%

TOP 5 MOST FREQUENTLY ELIMINATED SERVICES IN 2013

yes ............................... 57% sometimes .................... 34% no ................................. 9%

U HAVE YO W NY NE ADDED A S IN THE SERVICE ?

MONTHS LAST 12

9%

5 paraffin

DO YOU CHARGE FOR NAIL ART?

ye14s %

WHAT’S THE PRIMARY SCENT OF YOUR MOST POPULAR PEDICURE? [5] Peaceful (lavender, chamomile, etc.)

45%

Fruity (orange, apple, cherry, etc.)

29%

Sweet (chocolate, sugar, cookies, etc.) 12% Nutty (almond, hazelnut, walnut, etc.)

8%

Other

6%

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client demographics WHAT IS THE DEMOGRAPHIC MAKEUP OF YOUR SALON CLIENTELE?

2%

Women 21-25

Girls 16-20

10%

5%

Women 26-35 Women 36-45 Women 46+

19%

26%

35%

men

3%

Women

55+ are the

industry statistics

biggest

sp

enders on prof essiona l nail service s in the past ye a r . [6]

50%

HOW MANY CLIENTS DO YOU PERSONALLY SERVICE PER WEEK ?

of nail techs take no walk-in s.

5 or fewer............15% 6-10.......................20% 11-15.......................14% 16-20.................... 12% 21-25.................... 11% 26-30.................... 9% 31-35.......................6%

HOW DO YOUR CLIENTS TYPICALLY MAKE THEIR APPOINTMENTS? Regular appointments (clients who schedule their appointments one by one)

39%

Standing appointments (clients who come in every other Tuesday at 9, for example)

25%

Walk-ins

25%

36-40.....................6%

11%

Other

HOW MANY TIMES CAN A CLIENT NO-SHOW ON YOU (NO CANCELLATION NOTICE WITHIN 1 BUSINESS DAY) UNTIL YOU “FIRE” HER?

6%

Only once

46-50.....................2% More than 50...... 2%

HOW DO YOU KEEP TRACK OF CLIENT RECORDS? I keep client cards.

42%

I have a computerized client record-keeping system.

27%

I don’t have anything formal, but I do keep track or I just remember what I need to know.

19%

I don’t keep individual client records.

13%

2 times (everybody gets one)

49%

I keep informal paper notes.

3 strikes and you’re out

37%

Some respondents selected more than one answer.

4 or more times (I can’t risk losing clients)

20 |

41-45...................... 3%

NAILS MAGAZINE

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|

2013-2014 THE BIG BOOK

8%

8%

>>>

11/19/13 1:30 PM

For more information, log on as a pro at opi.com or ask your Authorized OPI Distributor. Call 800.341.9999 © 2013 OPI Products Inc. Model is wearing Louvre Me Louvre Me Not.

Girls under 16

bb2013-14stats-reprints.indd 21

For more information, log on as a pro at opi.com or ask your Authorized OPI Distributor. Call 800.341.9999 Š 2013 OPI Products Inc. Model is wearing Louvre Me Louvre Me Not.

SEE THE HOW-TO

11/19/13 1:30 PM

client services HOW DO YOUR CLIENTS PAY FOR THEIR SERVICES? WHICH OF THE FOLLOWING DO YOU PRIMARILY USE FOR BOOKING APPOINTMENTS?

Web-based booking service

Traditional paper calendar/ paper booking

Cash

42%

Credit or debit card

36%

Check

21%

Other

1%

7%

54%

96%cks he

accept c Smartphone app

Computer software

industry statistics

ec of nail t nly accept o cash

Other

4%

WHAT KIND OF CREDIT CARD PAYMENT “DEVICE”

DO YOU LIENTS ALLOW C IPS ON TO PUT T THEY’RE ARD IF CREDIT C HAT WAY? T PAYING

DO YOU USE? (Select all that apply.)

ye%s 80

Friday

siest is the bu . he week day of t

22 |

$

10% hs

14%

21%

$ $ $

Computer payment software

39%

Dial-up credit card machine (using a standard phone line)

26%

Wireless credit card terminal

20%

IP-based terminal (requires a wired connection)

18%

WHICH DAYS ARE YOU OPEN, OPEN EARLY OR LATE, AND WHICH IS THE BUSIEST DAY FOR YOUR BUSINESS? open

open late (after 7pm)

Sunday

24%

4%

5%

4%

Monday

56%

19%

29%

4%

Tuesday

92%

37%

50%

11%

Wednesday

94%

41%

50%

15%

Thursday

96%

47%

52%

32%

Friday

94%

34%

51%

37%

Saturday

84%

14%

47%

33%

NAILS MAGAZINE

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|

2013-2014 THE BIG BOOK

open early (before 10am)

busiest day of the week

>>>

11/19/13 1:30 PM

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CHECK OUT OPI’S ENTIRE COLLECTION OF NINE COOL TOOLS AND THE GO-ANYWHERE TITANIUM TOOLING WALLET AT pro.opi.com For more information, contact your local OPI distributor.

Call 800.341.9999 ©2014 OPI Products Inc.

bb2013-14stats-reprints.indd 23

11/19/13 1:30 PM

buying habits no

WHAT PRODUCTS ARE RETAILED IN THE SALON?

30%

yes

70%

DO YOU RETAIL PRODUCTS FOR CLIENTS’ AT-HOME USE?

DO YOU BUY YOUR OWN NAIL SUPPLIES?

industry statistics

I provide all my own supplies, tools, and equipment.

78%

The salon provides all my supplies, except my tools.

9%

I provide some supplies; the salon provides some.

8%

The salon provides all supplies, tools, and equipment.

5%

HOW MUCH DO YOU SPEND PER MONTH ON NAIL SUPPLIES?

$1 - $50........................................18% $51 - $100.................................. 30% $101 - $200............................... 26%

hand lotions

71%

cuticle treatments

69%

polish

68%

nail strengtheners/nail treatments

66%

top/base coats

55%

nail files/nail buffers

43%

skin care products

43%

hair care

41%

jewelry

31%

makeup/cosmetics

26%

polish-drying products

23%

other boutique items (hair clips, gift items, etc.)

23%

adhesives/nail glue

19%

candles

15%

implements or personal implement kits

14%

toe rings

13%

purses

11%

vitamins/nutritional supplements

7%

clothing

6%

$201 - $300................................14% $301 - $400..................................3% $401 - $500..................................4%

WHERE DO YOU SHOP FOR NAIL SUPPLIES? Respondents chose the sources they use “regularly.”

More than $501...........................5%

Average Spent Each Month: HOW OFTEN DO YOU SHOP FOR NAIL SUPPLIES?

$209

5%

twice or more a week once a week

26%

every two weeks/twice a month

26%

monthly

31%

three times a month

1%

every other month

3%

quarterly

5%

less often than quarterly

1%

“as needed”

2%

24 |

NAILS MAGAZINE

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|

2013-2014 THE BIG BOOK

I shop in a professional beauty supply store.

90%

I order from an online-only distributor.

38%

I order online from my dealer’s catalog.

29%

I buy direct from the manufacturer.

24%

I buy products at tradeshows.

19%

I order over the phone from my dealer’s catalog or deal sheets.

18%

I shop in an open-to-the-public beauty store.

14%

A distributor’s sales consultant comes to the salon and takes my orders.

13%

For some items, I buy from non-traditional places that don’t carry traditional professional nail supplies.

8%

I shop at the drugstore or other general store.

3%

I shop from a mobile or van dealer who comes to my salon.

2% >>>

11/19/13 1:31 PM

TH

EN

ER

I

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SK

IP

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EVENTOR A

I ST

R

T

T T,

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OP

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C

IP

T, NAIL COA ST

G

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H

RE

GET MANICURES THAT GO THE DISTANCE!

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Call 800.341.9999 or visit pro.opi.com ©2014 OPI Products Inc.

bb2013-14stats-reprints.indd 25

11/19/13 1:31 PM

web-savvy techs

10%

industry statistics

WHICH OF THE FOLLOWING STATEMENTS ARE TRUE FOR YOU?

more salons have a Facebook pa ge this year than las t year.

2013

I have my own Facebook page.

80%

My salon has its own Facebook page.

66%

I have a Twitter account.

27%

My salon has its own Twitter account.

13%

I have a YouTube channel.

17%

I have my own Four Square page.

8%

My salon has its own Four Square page.

6%

I have a Pinterest board

51%

My salon has a Pinterest board

13%

I have an Instagram account.

35%

My salon has an Instagram account.

18%

I have a LinkedIn account.

23%

The number o f nail techs wit h their own YouTube channels has increased in one year.

151%

We didn’t ask about Pintere st last year. This ye ar, of nail techs have a Pintere st board.

51%

5%

My salon has a LinkedIn account.

HOW DO MOST OF YOUR CLIENTS FIRST HEAR ABOUT YOUR NAIL BUSINESS? [5]

52% I have my own website.22%

My salon has its own website.

12%

That’s a increase . over 2012

26 |

NAILS MAGAZINE

bb2013-14stats-reprints.indd 26

Word-of-mouth from a current client

63%

Social media (Instagram, Facebook)

18%

Walk-bys or drive-bys

8%

Internet search for salons in the area

7%

Paid advertisements

4%

HOW NAIL TECHS ACCESS NAILSMAG.COM [7]

11%

That’s an increase over 2012.

|

2013-2014 THE BIG BOOK

Mobile

47%

Desktop

40%

Tablet

13% >>>

11/19/13 1:31 PM

HIGH-INTENSITY HAND & NAIL CREAM with Advanced Avocado Lipid Complex Rehydrates, nourishes, and protects with Avocado oil and rich butters while restoring skin and nail elasticity with an exclusive, deep-penetrating hydrolyzed protein.

Call 800-341-9999 or visit pro.opi.com. Š2014 OPI Products Inc.

bb2013-14stats-reprints.indd 27

11/19/13 1:31 PM

web-savvy techs

HAVE A DO YOU HONE? SMARTP

yes

WHAT KIND OF SMARTPHONE DO YOU HAVE? [7]

14%

94%

iPhone

48%

Samsung Galaxy phone

30%

Droid

10%

Others

12%

38%

of nail techs regularly orde r from an online-only distributor.

DOES YOUR SALON STILL HAVE A LANDLINE? [5]

industry statistics

of nail techs use a smartphone app for booking appointments .

No, we only have cell phone.

36%

Yes, we have a landline.

54%

Yes, we have more than one landline.

10%

29%

regularly orde r products onlin e from a dealer’s ca talog.

WHICH DEVICE DO YOU USE FOR WHICH TASK (check all that apply)? iPad/ Tablet

Smartphone

N/A

Ordering products

21%

66%

38%

26%

6%

Sourcing new products

23%

64%

46%

43%

4%

Reading magazines

15%

27%

48%

26%

24%

Checking the news

14%

46%

44%

47%

10%

Taking payment for services

22%

3%

20%

31%

38%

Keeping track of work expenses

24%

45%

23%

11%

16%

Watching nail-related videos

18%

65%

55%

45%

0%

Using Facebook

19%

65%

59%

72%

5%

4%

8%

18%

29%

66%

Making client appointments

26%

14%

25%

48%

30%

Doing research for work

23%

68%

51%

57%

5%

Taking online classes

13%

55%

21%

5%

30%

Using Twitter

28 |

Home Computer

NAILS MAGAZINE

bb2013-14stats-reprints.indd 28

|

2013-2014 THE BIG BOOK

Call 800.341.9999 or visit pro.opi.com ©2014 OPI Products Inc.

Salon/Office Computer

>>>

11/19/13 1:31 PM

Come On Strong

Call 800.341.9999 or visit pro.opi.com Š2014 OPI Products Inc.

Six uniquely targeted formulas make nails stronger and get them longer.

bb2013-14stats-reprints.indd 29

11/19/13 1:31 PM

regional analysis

industry statistics

2013 2013 # NAIL TECHS* # NAIL SALONS*

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming 2013 TOTALS 2012 TOTALS

bb2013-14stats-reprints.indd 30

3,239 826 7,972 1,944 85,595 7,658 2,932 438 182 29,721 7,556 1,620 1,762 9,746 4,806 1,344 437 2,732 4,178 1,081 6,198 13,564 14,417 3,403 1,701 5,570 94 1,159 6,200 1,093 7,622 1,130 16,335 9,159 107 11,457 700 11,402 11,695 1,194 1,866 33 5,738 37,587 1,753 217 7,325 7,300 758 1,358 343

769 93 981 376 6,311 706 765 129 91 3,520 1,810 152 137 1,880 659 262 279 431 929 120 937 1,198 1,080 503 380 696 65 230 371 143 2,052 257 3,617 1,479 49 973 567 625 1,854 185 654 47 905 4,436 271 47 1,297 1,046 132 548 59

364,247 357,265

48,930 53,028

biggest spenders

richest

Average earnings for Pacific nail techs is $656/week.

Mountain nail techs spend $254 per month on supplies.

WA MT

OR ID WY

NV

UT CO

CA

tiredest

Pacific nail techs work 35.3 hours a week.

AK

AZ

NM

trendiest

West South Central nail techs do an average of 17 gel-polish services a week.

HI

* These salon and nail tech figures come from business directories, state boards, and industry estimates. We consider a “nail salon� one whose primary or secondary business is nails.

GEOGRAPHIC CONCENTRATION OF NAIL TECHS IN 2013 less than 1,000 1,000-3,000 3,000-8,000 8,000-16,000 more than 16,000

11/19/13 1:31 PM

best students

busiest

New England techs serve an average of 23 clients a week.

73% of nail techs in the East North Central area have taken at least one class this year.

ME ND VT

MN SD

MA

NY

WI

CT

MI PA

IA

NE

OH

IN

IL MO

DE

RI

loneliest

62% of New England nail techs are the only tech in the salon.

NC

TN SC

AR MS TX

VA

KY

OK

NJ MD

WV KS

NH

AL

GA

healthiest

LA

FL

56% of nail techs in the South Atlantic say they have no work-related health concerns.

DISTRIBUTION OF VIETNAMESE SALONS IN 2013 [8] HIGHEST

LOWEST

The top 10 most populous states for Vietnamese nail techs: 1 California 2 Texas 3 Washington 4 Florida 5 Virginia 6 Georgia 7 Massachusetts 8 Pennsylvania 9 New York 10 Louisiana

2013-2014 THE BIG BOOK

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|

NAILS MAGAZINE

| 31 11/19/13 1:31 PM

PEDI READY! OPI Disinfectable Foot File with Disposable Grit Strips The convenient, economical way to ensure clean, sanitary pedicure services!

Peel-off Disposable Grit Strips!

The OPI Disinfectable Foot File features peel-off Disposable Grit Strips available in two grits: 80-Grit – Quickly reduces calluses 120-Grit – Buffs to a smooth finish Because every client deserves a clean service!

For more information about the OPI Disinfectable Foot File, log on as a pro at pro.opi.com!

Call 800.341.9999 or visit pro.opi.com ©2014 OPI Products Inc.

120-Grit Refill Pack

bb2013-14stats-reprints.indd 32

80-Grit Refill Pack

5-pc. Display

11/19/13 1:31 PM