UTAHGLOBAL PRESENTED BY GOVERNOR GARY R. HERBERT
FORUM Partner Benefits
Utah Global Forum @UtahGlobalForum UtahGlobalForum
September 24, 2014 Salt Lake City, Utah
UtahGlobalForum.com
UTAH GLOBAL FORUM THE UTAH GLOBAL FORUM WILL HELP BUSINESSES EXPORT SUCCESSFULLY AND ADAPT TO TODAY’S GLOBAL MARKETPLACE AND SUCCEED IN UNTAPPED MARKETS. There are more than seven billion potential customers in the world, and 2.4 billion of them are online. How many of those customers are yours? How many can you reach today? The opportunity for any business to expand into the global marketplace has never been easier. E-commerce has redefined business borders and business owners are no longer confined by city, stat or country borders. Today, expanding your sales abroad enhances your bottom-line. The Utah Global Forum will facilitate the dialogue on how businesses can expand beyond local borders and develop a strategy of expansion into the global marketplace through importing opportunities and service exports. The program offers an incredible breadth of content, bringing experts from across industry, all with a single objective: move Utah businesses to the global business stage to meet the challenges of today’s business environment. The Utah Global Forum will also create a special focus on Foreign Direct Investment (FDI) into Utah. FDI represents an opportunity to become more actively involved in international business activities for all sizes of business. As such, it may take many forms, such as a direct acquisition, construction of facilities, or investment in a joint venture or strategic alliance with a local firm with technology or licensing of intellectual property.
September 24, 2014 Salt Palace Convention Center
UtahGlobalForum.com
MEXICO During the last two decades, Utah’s export growth to Mexico has been 30 percent higher than the rest of the world. The number of Latinoowned businesses in Utah skyrocketed by 78 percent between 2002 and 2007 to 9,238, with 5,339 of them being owned by Mexicans or Mexican descendants, about twice as fast as national levels.
MIDDLE EAST EUROPE The United Kingdom is the largest market in the world for Utah exports totaling more than $6 billion in 2012 alone.
CHINA
U.S. exports of goods and services totaled $2.1 trillion in 2011. Exports are a growing and substantial part of the U.S. economy, accounting for 13.8 percent of our nation’s GDP. With 95% of the world’s customers living outside the United States and less than one percent of our small businesses selling abroad, our small business are missing out on lucrative opportunities to find their new customers, expand their business and create new higher-paying American jobs. Utah has experienced strong economic growth related to international trade. From 2008 to 2012, Utah’s exports grew by 85.15% (compared to the national average of 20.1%). Previously Utah saw triple digit exports to targeted international markets. These exports help fuel job creation in Utah, especially for small and medium-sized businesses.
“I have set the goal to increase our value-added exports to $9 billion by the end of 2015. We will accomplish this goal with continued outreach to big businesses as well as smaller start-ups -- businesses along the Wasatch Front as well as those in rural Utah.” Governor Gary R. Herbert State of the State, January 2014
“The economy of the future requires that American businesses compete and win in the global marketplace.�
Francisco Sanchez Undersecretary of Commerce for International Trade U.S. Department of Commerce, International Trade Administration (2012)
Our mission is simple: Increase trade and investment in Utah business from around the world. The Utah Global Forum is the state’s premiere international event to help Utah’s business community expand overseas while showcasing what makes our State great for foreign investment interests.
UTAH GLOBAL FORUM
DRIVING VALUES PROGRESSIVE UGF prides itself on being a cuttingedge forum for the State, attracting a broad and diverse domestic and international business audience.
INSPIRING UGF promises to deliver on inspiring the audience to act towards increasing trade or investment globally.
PERSONALIZED UGF is designed to give attendees the opportunity to make the event their own so they get what they need for their business.
ENGAGEMENT UGF will ensure that the day long event isn’t just a one way street, but a deliberate conversation between speakers and attendees.
START PLANNING TO SELL ABROAD. THE BUSINESS OF EXPORTERS GROWS FASTER THAN THE BUSINESS OF NONEXPORTERS.
95% OF YOUR CUSTOMERS ARE OUTSIDE OF AMERICA. As the producing partner of the Utah Global Forum the Governor’s Office of Economic Development - GOED - through its International Trade and Diplomacy Office is committed to helping Utah businesses break down barriers and navigate the international exporting environment through events, trade missions, group training and individualized assistance.
2014 PROGRAM CURRENT OVERVIEW OF PROGRAM (Subject to change)
Opening Address Export Readiness Laurel Delaney, Global Trade Understanding Foreign Markets TBD China Success In China
Craig Allen, US Commercial Services Paul Campell, Campell Scientific
Strategy Panel
State & Federal Resources - GOED, WTC, FCS
Europe Success In Europe
Thomas Schuck, GW Saar Bob Lollini, BioFire
Lunch & Awards TBD Keynote Address TBD Financing (Investment Capital) Finance Risk Mitigation
Randy Quarles, Cynosure TBD
Mexico Success In Mexico
Cristina Hernandez, Managed Strategies Natalie Kaddas, Kaddas Enterprises
Strategy Panel
Legal / Tax / Accounting
Middle East Success In Middle East
Tarek Mango, Mango Enterprises Andreas Roell, Katana Connect
Closing Speaker
Annette Heuser
MARKETING OPPORTUNITIES WHAT DO YOU WANT TO ACCOMPLISH? By sponsoring the Utah Global Forum, your brand will be seen by more than 25,000 senior level executives through extensive marketing and promotion, and you will have direct access to the more than 500 decision makers who will attend the event. Sponsorship will provide your company the opportunity to: • • • • • •
Increase your brand or product’s visibility Position your product Catapult a big idea Promote a new initiative Engage the business community Create a unique experience for customers and prospects
The Utah Global Forum offers customizable solutions to your company’s needs and goals. Please contact us to discuss how we can help your company achieve its sales and marketing objectives. We look forward to working with you. Sincerely, Kadee Duclos Event Director (801) 204-6826 kadee@mediaoneutah.com
ATTENDEE PROFILE INTERNATIONAL
DOMESTIC
Company owners from International regions looking to do business in the U.S.
Regional business owners and executives responsible for business development.
Economic development agencies promoting their regions to Utah companies.
Executives planning to export for the first-time.
Foreign dignitaries based in the US investigating expansion and investment opportunities in Utah. Foreign partners looking to attract Utah Businesses to export to their region. Agencies providing resources or services for international trade.
Businesses looking to expand into a new international market. Executives seeking guidance with varying facets of new or existing export activities. Leaders looking to explore international business opportunities and build network.
Expected attendees by REGION
Expected attendees by JOB TITLE
Southern Utah: 15% Vice President: 20%
C-Level: 30%
International: 20% Other: 10%
Wasatch Region: 60% Utah/National: 80%
Northern Utah: 15%
Manager: 10% Director: 40%
SPONSOR BENEFITS Presenting
Headline
Premier
Spotlight
Event
Startup
Executive
$25,000
$20,000
$15,000
$10,000
$5,000
$2,500
$1,200
1
2
3
5
Company name recognition in program
X
X
X
X
X
X
X
Corporate video (3 min) available to be shown at opening session. Based on approval and centered on helping Utah businesses expand globally.
X
Number of Sponsorships available MARKETING AND BRANDING
Organization logo displayed on sponsorship video
X
X
X
X
X
Organization logo displayed on sponsorship appreciation page of program
X
X
X
X
X
Company name and logo (link to homepage) on conference website and conference materials
X
X
X
X
X
Company name and logo displayed on venue signage
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
8
2
Name & Logo will be included on all Email promotion campaigns where sponsors are mentioned Mention in summit email blasts to attendees Company name/logo in print-ads covering local and regional publications including Deseret News, The Salt Lake Tribune, Utah Business and other media partners.
X
ON SITE BENEFITS Exhibitor - Executive Booth Space
20’ X 20’
10’ X 20’
Acknowledgment from organizers from podium
X
X
X
Corporate brochure to be distributed with attendee handouts
X
X
X
Sponsorship of one of the following:
X
X
X
X
- Lunch and Attendee Bag - Breakfast or networking breaks - Attendee Lanyard Sponsor Lounge and Networking Area Premium Exhibitor Space - Center of exhibition hall
X
Logo and company description in program
250 words
100 words
75 words
Advertisement in program
Back Cover
Full Page
1/2 Page
CEO to give welcome remarks in morning session
X
Exclusively sponsor keynote session: Introduce speakers Choose opening or afternoon program
X X
Sponsor one “session” introduce speakers and moderate CONFERENCE PASSES Full Access VIP opening reception passes
20
15
10
10
8
8
4
4
2
2
EVENT EXTENSIONS Direct Marketing
Branding
Mobile App
DISPLAY AREA
Enhance your brand presence with attendees through targeted opportunities.
Be the key sponsor on the official Utah Global Forum app providing full conference schedule, bios and information for each session. Attendees will be able to build relationships and help them build their schedule, navigate the event and find your company.
Create a home-base within the venue to engage the audience and create relationships. Very effective for networking and lead generation.
Single Tabletop: $750 Includes one exhibit space with 8’ back drape, one 6’ draped table, two chairs and wastebasket. Two full access registrations.
Executive Space: $1,200 Includes 8’x10’ booth with 8’ high back drape, 3’ high side drape, 6’ draped table, two chairs. In addition, each executive exhibit space includes two full access registrations and the organization’s name on the UGF exhibitor/sponsorship section of the website and program, provided we receive registration by September 1, 2014.
WiFi: $6,000 Includes sponsorship of wifi network for all attendees and exhibitors. Wifi passcode will be displayed in program and at key locations around venue with company logo. Sponsorship includes all of the benefits of bronze level sponsor.
Refreshment Breaks: $5,000 Sponsorship of refreshment space includes company logo centered around all water, coffee and beverage tables. Up to four refreshment locations. Sponsorship includes all of the benefits of corporate level sponsor.
Power Up Lounge: $5,000 The Power Up Lounge will give attendees the power to stay connected, while providing your company with several unique promotional advantages. Not only will you provide a unique service as everyone needs to recharge their devices, the participants will see your branding, booth number and selling points on a prominent sign next to the charging station.
App Sponsor: $1,000 Must be a startup sponsor level or high to participate. Only 5 opportunities available.
TO PARTICIPATE AS A PARTNER CONTACT:
Kadee Duclos Event Director (801) 204-6826 kadee@mediaoneutah.com
Dan Hartman VP Events (801) 204-6227 dhartman@mediaoneutah.com
Jed Call VP Development (801) 204-6827 jcall@mediaoneutah.com
Produced in partnership with Utah Media Group. Utah Media Group brings more than 60 years of experience to the table when it comes to bringing the ideas of Utah’s most influential people to business leaders. We are committed to the growth and vibrancy of Utah and aim to help businesses thrive to improve our communities.