Supporting Acts 2021 / 2022
Quote: Customer aged 36-41. Midland. 2022. Image: You Are. Photo by Adrian Thomson. FRINGE IS A VIBRANT PART OF THE PERTH CALENDAR. IT’S THE MONTH I LOOK FORWARD TO EVERY YEAR. I LOVE STAYING FOR THE WEEKEND TO “AFFORDABLENEWWATCHOPPORTUNITYANDTHEEXPERIENCEATMOSPHEREHAVINGTHETOSOMETHINGATSUCHANPRICE
Fringe Sunday Funday Supported by Lotterywest. Photo by Miles Noel.
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FRINGE WORLD couldn’t deliver the social and cultural impact it does each year without the help of its supporters. The Festival takes pride in creating and maintaining partnerships that strive to deliver ongoing value and benefits to the greater Western Australian community. Working collaboratively with partners and supporters to bring their brands to life both during the festival and through associated campaigns. The following are some key highlights from the 2022 season brought to life by FRINGE WORLD and its awesome supporting acts.
Lotterywest Grant Support
FRINGE WORLD’s Principal Supporter Lotterywest has been championing the Festival for over 10 years. Lotterywest’s ongoing commitment to the Festival has helped to create opportunities for the whole community to come together and celebrate culture and the arts, while helping to create an important platform for local artists to connect with each other and their West Australian audiences.
In 2021, Lotterywest continued to bolster its support of the Festival by committing 1.2 million annually towards the production of FRINGE WORLD and the creation of Fringe Sunday Funday, a new free large-scale community event.
Lotterywest also proudly presents the Lotterywest De Parel Speigeltent, found in The Pleasure Garden. The iconic venue was brought to life in 2022 with top performances from acts including Family Rave Day, Club D’amour, and Lucy Peach.
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Audiences were thrilled throughout the day with sample performances provided by acts such as WASAMBA! Drag Time Music Hall, ONSEN, Gavin Nicklette and Cece Desist.
The inaugural FRINGE Sunday Funday held in 2022 was one giant, free, family-friendly community event that flooded Perth with Fringe fun for the first Sunday of the Festival. Over 3,000 sqm of pink astro turf was laid on the road to house three stages, children’s activity stations, alfresco dining areas, disco balls and bunting that stretched from Roe Street to Francis Street along the bustling and vibrant William Street in Northbridge.
Despite the implications of enforcing COVID-19 mandates across the event, the day was a huge success, connecting over 14,000 attendees with 176 artists and over 34 local hospitality and retail businesses.
This awesome event was made possible thanks to grants delivered by Principal Supporter, Lotterywest, and in-kind sponsorship support provided by PerthNow.
66% 17634+ SocialArtistsMediaReachBusiness 619K+14K+1Day AttendeesEvent of businesses agree that the activity
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Fringe Sunday Funday Supported by Lotterywest. Photo by Miles Noel.
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The Pleasure Garden. Photo by Miles Noel.
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In 2022, ARTRAGE launched the Keep On Fringing Grant through the Fringe Fund. This grant was devised to provide direct support for artists who have experience an unforeseen hardship in the lead up to or during their 2022 Festival season.
The Keep On Fringing grant recipients for 2022 were awarded to GODZ presented by Head First Acrobats, CIRCUS FIRE Spectacular! presented by ZAP CIRCUS and A Day at Glass Slipper High presented by Glass Slipper Entertainment. Cheers to the Fringe Fund!
Festival participants could apply for grants up to $1,500 to help get their show on stage, back in costume and turn the music back on in order to successfully complete the rest of their FRINGE WORLD season.
20.6K+ Cheers to the legends at Gage Roads Brew Co. who top up the Fringe Fund through sales of Hello Sunshine Cider Individuals Donated to the fund in 2022 THE FRINGE FUND EXTENDS A HUGE THANK YOU TO EVERYONE WHO HAS DONATED AND HELPED OUR ARTISTS TO SHINE! $52.6K+ Raised through the Fringe Fund in 2022 $353K+ Raised through the Fringe Fund since 2017 Of donations made to the Fringe Fund go directly supportingtowardsartists 100%
Since 2017, ARTRAGE has collected donations for the Fringe Fund, to help support FRINGE WORLD artists to shine. This past year the Fringe Fund has raised $52,653.82 through the generous donations made by our audiences and supporters.
In 2021, ARTRAGE announced a new partnership with Woodside Energy.
The new partnership supports the delivery of a philanthropy program at ARTRAGE as the organisation looks to delve into new and exciting opportunities.
New Philanthropy Program
Support has been directed towards staffing, technology and planning costs, in turn allowing ARTRAGE to become a more sustainable organisation with a diversified and balanced income portfolio, that creates new works and Artist opportunities year-round.
High fives for Top 5
Lucy Peach and Audience. Photo by Sophie Hirt.
iiNet joined the FRINGE WORLD family in 2021 as a Major Partner, helping audiences choose what to see in 2022.
iiNet’s Top 5 Presenter Finn.
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iiNet shared their top 5 picks each week through an initiative designed to help audiences choose what to see in the busy Festival program. Through the affable and lovable Finn, videos were posted weekly across FRINGE WORLD socials and networks with giveaways for excited Fringe-goers. iiNet’s Top 5 made the Festival experience easier and even more exciting!
FRINGE WORLD partnered with Lifeline WA for a second year to host the Lifeline Wellbeing Weekend, aiming to raise funds and awareness to support people in our community experiencing personal crisis or thinking about suicide.
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The Kleenheat Krossing also returned in 2022. Enthusiastic performers dressed in their sparkliest cyan to create a show (and traffic!) stopping spectacle, helping to entertain Pleasure Garden visitors as they crossed James Street safely.
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Kleenheat Krossing. Photo by Stephanie Cole.
Wellbeing Weekend. Photo by Kelly Pilgrim-Byrne.
Audiences were encouraged to donate across the weekend with donation stations across The Pleasure Garden and Girls School as well as through our ticketing system.
We also held a fundraiser screening at Rooftop Movies of The Castle with $5 from every ticket sold going to Lifeline! Our grand total of money raised for Lifeline was $5,349.35!
Kleenheat has been a Major Partner of FRINGE WORLD since the 2018 Festival. Letting life flow, the Kleenheat Sizzle Factor returned helping guide audiences choices from mild to extra spicy show ratings!
MEDIA MARKETING& The FRINGE WORLD Festival marketing campaign encompasses elements across print materials, outdoor media, multiple digital platforms and media campaigns. We have a maintained a strong and consistent growth in followers across all social platforms. 37.8 Million Total A udience Reach $6.4 Million Total Media Value Insta Followers 31.5K + Facebook Fans 69.6K + The Pleasure Garden FRINGE WORLD Festival Facebook Fans Facebook Fans 6.5K + 6.3K + Insta Followers Insta Followers 2.4K + 5.3K + Girls School Email Subscribers 142K+ +5% +2% +6% +19% +19%
FRINGE WORLD Media Call. Photo by Jason Matz.
VIKINGS. Photo by Ellie Yang.
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Crushers Comedy Gala.
Photo by Sophie Hirt.