Partnership Activity
ARTRAGE INC
2020/21 IMPACT REPORT
FRINGE WORLD
PARTNERSHIP ACTIVITY FRINGE WORLD relies on cash and in-kind support from its partners in order to enrich and evolve the culture of Western Australia. Each year, new and existing partners join the Festival, enabling us to reach new audiences and further support our artists. FRINGE WORLD partners are passionate about the value that the Festival delivers to the Western Australian community, and we are pleased that a number of partners also support our cinemas. As well as supporting this vision, FRINGE WORLD partners receive a range of tangible benefits and the Festival works closely with partners to bring their brands to life both during the Festival and through associated campaigns and activations. The following pages highlight some of the most interesting and engaging brand activations that FRINGE WORLD presented at the 2021 Festival in collaboration with its partners.
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Reuben Kaye by Wade Ranson
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ARTRAGE INC
2020/21 IMPACT REPORT
Supporting Acts
Lotterywest Grant Support Lotterywest has been a supporter of FRINGE WORLD since the very beginning and this year, they provided critical support for ARTRAGE and the whole WA community through their COVID-19 Relief Fund. This assisted ARTRAGE to recoup some of the lost income from last year’s event cancellations and soften the blow of the pandemic on the organisation. They also stepped up to the plate with their continued support of FRINGE WORLD, which was celebrated through naming rights to the Lotterywest De Parel Spiegeltent which hosted over 8,600 attendees in 2021.
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Individual Attendances
Individual Sessions
18 Individual Events
Lotterywest De Parel Spiegeltent. Photo by Miles Noel.
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SUPPORTING ACTS
FRINGE WORLD is a wonderful burst of colour and energy that truly brings out the best of Perth. Customer aged 30-35 from Mirrabooka. 2021.
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Gage Roads Bar at The Woodside Pleasure Garden, Photo by Miles Noel.
ARTRAGE INC
2020/21 IMPACT REPORT
The FRINGE WORLD App With support from Woodside, ARTRAGE has been working with Perth digital agency Equilibrium since 2019 on the release of the FRINGE WORLD App. Unveiled in the lead up to the 2021 Festival the app was a complete gamechanger, boasting 45,092 downloads, 357,966 sessions and 60,051 total active users between 10 Nov 2020 and 14 Feb 2021. Developments are in the works for 2022 to help punters to further navigate the Festival program. Woodside’s support of FRINGE WORLD also extended across a range of other activities, including naming rights support of The Woodside Pleasure Garden, support of Fringefeed, and an employee matched giving program to support artists affected by the lockdown via the Fringe Fund.
The FRINGE WORLD App. Photo by Perrywinkle.
Charity Partnership In 2021, FRINGE WORLD Festival formed its first charity partnership with Lifeline WA, with the aim of raising much-needed awareness and funds for Lifeline WA’s important work in crisis support and suicide prevention. For the Mental Health Weekend from 22-24 Jan 2021, ARTRAGE raised funds for Lifeline WA through the FRINGE WORLD ticketing system and over the bars at The Woodside Pleasure Garden and Girls School. The partnership resulted in a donation to Lifeline in excess of $7,000, and we look forward to seeing it grow over the years to come.
Mental Health Weekend. Photo by Sean Breadsell.
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SUPPORTING ACTS
Audience Engagement Programs Free Community Programming Each year, the City of Perth support a range of FRINGE WORLD programs through their sponsorship, including the City of Perth FRINGE WORLD Power Hour, a one-hour free program taking place in the Yagan Square amphitheatre. This was the second year that the Festival presented Power Hour as a key opportunity for artists to showcase their work and encourage ticket sales.
Power Hour at Yagan Amphitheatre. Photo by Rebecca Stone.
$10 Gift Voucher Attendance Drive Inviting audiences to celebrate in our partnership with Kleenheat, ARTRAGE offered all Kleenheat customers a $10 FRINGE WORLD gift voucher. The campaign was highly successful and generated in excess of $58,000 through ticket sales whilst encouraging audiences who otherwise might not have attended the Festival to get involved.
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Yagan Square Box Office
Madish Bar. Photo by Miles Noel
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ARTRAGE INC
2020/21 IMPACT REPORT
Photo by T e n ae Fra nc is .
The Edith Spiegeltent is one of the favourite Fringe venues, and we are so lucky to have use of the space thanks to our partnership. The partnership continues to grow through the performance, employment and volunteer opportunities that the Festival provides ECU students and graduates.
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HELLO SUNSHINE Back in 2017, FRINGE WORLD and Gage Roads co-developed Hello Sunshine – a sweet yet smashable cider that was debuted at the Festival and later commercially released. Thanks to our partnership with Gage Roads, part-proceeds from every cider sold goes back to the Fringe Fund, helping artists shine.
Spiegeltent and eagerly await the special the scoop on what shows and venues they can’t miss at the Festival.
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magazine-insert The West Guide to Fringe to get
Photo by Ten ae
Each year, Fringe fans flock to The West Australian
PARTNERSHIP ACTIVITIES
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We love working with WA brands, and were excited to have Giniversity join the Fringe family for the first time in 2020. Their award-winning gins were served at key bars including the ultimate place to enjoy a refreshing G&T, the Giniversity Botanical Bar at The Woodside Pleasure Garden.
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Our FRINGE WORLD hubs are all the richer thanks to the delicious MadFish and Howard Park wines poured. Thanks to our partnership with this great WA company, a bespoke floral MadFish Bar was created in 2021, becoming a focal point of The Woodside Pleasure Garden that our audiences flock to.
Photo by Mile s
K&L Gates have been a FRINGE WORLD partner since 2017 and each year offer
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invaluable support to Artrage through their provision of in-kind legal services and advice.
MadFish Bar at The Woodside Pleasure Garden. Photo by Miles Noel.
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The fine folks at Equilibrium teamed up with Artrage ahead of the 2020 Festival to develop the FRINGE WORLD app, which we’re so excited to share in the coming months. The app will make it even easier for customers to browse shows, buy tickets and will remove the need for a printed FRINGE WORLD guide from 2021 onwards.
Photo by Jason Ma
This year, Transperth jumped aboard the Fringe train to help our audiences get from A to B by offering the
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free FRINGE CAT. The service ran every day of the Fringe between Perth Busport and the new FRINGE WORLD hub at Girls School in East Perth.
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Discuss supports ARTRAGE across the FRINGE WORLD Festival, Girls School Cinema and Rooftop Movies
Fringe Launch Party. Photo by Miles Noel.
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FRINGE WORLD Festival
Principal Supporter
Principal Partner
Principal Hospitality Partner
Government Partners
Major Partners
Media Partners
&
Key Partners
Rooftop Movies
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Associate Partners
Production & Supply Partners
Girls School Cinema
Thanks to our awesome partners!
The FRINGE WORLD Mermaids. Photo by Miles Noel.
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