SELL
AHG
LET OUR RAVING CLIENTS TELL YOU WHY
Anna F. “We are extremely happy with John Sposato and his team at Arizona Home Group! They made it easy for our family to sell our old home and purchase a new home quickly and effortlessly. This team of professionals are the most competent, efficient group we have EVER worked with!”
John D. “I want to give thanks to Sharon Coffini and everyone at Arizona Home Group for providing an unbelievably easy and excellent experience in selling my home. I would never use another realtor or group for any future endeavors.”
Christine O. “Tiffany was absolutely amazing to work with! Definitely by far the best realtor I’ve worked with. It was like having your best friend, who just happens to be knowledgeable and experienced in real estate, helping you. I say this because this isn’t just a job for her. She genuinely cares about her clients and this shows in every interaction we had with her. She was extremely patient with us (considering we didn’t know the area at all and had trouble narrowing down what we wanted), always fast to respond via text, email or phone and always took the time to listen to what we wanted. I would absolutely work with her again and highly recommend her to others!”
Paul R. “I want to share my most favorable experience with selling our home in Chandler. We purchased with Sharon’s help nine years ago and we could not have been happier with our place. In September, it was decided that we would sell and contacted Sharon. She immediately put the wheels in motion and it sold quickly. I was unable to travel to Chandler so Sharon took it upon herself to arrange everything that was needed to hand over the place to the new owner. This was far above what anyone could expect of an agent and she just handled it all. I recommend Sharon and the Arizona home group to anyone whether buying or selling.”
David M. “My family relocated from Washington state to Arizona approximately 14 years ago. We were looking for home and had the good fortune to meet John Sposato. Knowing that we were new to the area John took it upon himself to befriend and educate us, providing vital information and tours needed to familiarize ourselves with the various residential areas of Scottsdale. Without a doubt John has gone above and beyond his obligation as a realtor. He made sure that he understood our needs and kept us educated on the trends and developments of the local market. This is precisely why our family has engaged John’s services to find us three residences in the span of 14 years. It is without hesitation that I recommend John as a premier realtor in the Arizona Market.”
Maryln H. “We worked with Sharon from Arizona Home Group in 2019 to purchase our winter getaway home. The experience was nothing short of amazing. Purchasing a home from an out of country location was daunting, to say the least. But the entire transaction worked beautifully. Sharon handled everything from her location, and all of the required paperwork and signatures were done electronically. We didn’t even have to be at the closing. We would highly recommend her to anyone looking to purchase their dream home.”
Chad S. “The Arizona Home Group has always gone beyond meeting all expectations. To creating Docs at 9 pm to make sure your bid gets in before anyone else, to giving advice regarding neighborhoods home values. Plus their resources regarding the amount of teams available (home inspection, mortgage brokers, etc.) is unprecedented. Your home buying process will be met with confidence, professionalism and a personal touch that will help ease this stressful situation of buying a home.”
Griffin T. “I need to begin by stating we are first time home buyers. We did not pick a realtor. We didn’t even know how to pick a realtor or what to look for in picking a realtor. When my wife and I decided to check out the Phoenix area as a potential place to relocate, we did some online research and just picked some places around Gilbert to check out. There was one open house we really wanted to view, this is where we met our realtor. Randomly and so fortunately. She turned out to be a godsend! Tiffany was so helpful, honest, and supportive throughout this process and was able to secure us such a fantastic deal on our new home. We had so many questions during the buying process and she was able to answer all of them without making us feel dumb. She would either have the answer off the top of her head or would find out quickly. Tiffany navigated us skillfully through a very difficult closing with ease. There are many times during this process when you feel very insecure and unsure of the way to proceed. Tiffany was there every time and was able to make us feel secure and confident in our choices. I would recommend Tiffany Chandler for her reliable communication, honesty, and realtor skills. Do not hesitate in contacting her if you want an honest, responsive realtor who will get you into the home you’ve always wanted.”
COMMUNICATION • Keep you informed at all times
• Always available by phone, email or text
• Daily updates on showings/feedback • Weekly Open House and Buyer Showing reports
• Keep you informed of all dates and deadlines throughout the process
• Receive & deliver documents in a timely manner
• Keep you informed of all marketing strategies
EDUCATION • Provide a comparative market analysis and recommend an appropriate list price for the sale of your property • Provide a detailed marketing strategy to sell your home quickly and for top dollar
• Share with you best practices on preparing your home for sale • Provide quality professionals including title companies, mortgage lenders, handyman services, stagers, and inspectors
• Notify you of changing market conditions that may affect your sale
FIDUCIARY • Always working in your best interest • Keep you informed about any material facts that may affect the transaction
• Ensure earnest money is delivered according to the terms of the contract • Negotiate all offers and inspections to your benefit
• Present all offers and encourage Back Up Contracts
AHG
AHG’S 5-PART SYSTEM TO GET YOUR HOME SOLD FOR TOP DOLLAR!
AHG
PART 1: RESEARCH & PREPARATION
S E LL
Experience the 100+ steps we take for YOU to get your home sold quickly and for top dollar.
1
STEP
PART 2: LISTING CONSULTATION PART 3: PREPARING TO GO LIVE PART 4: MULTIPLE PLATFORM MARKETING BLITZ PART 5: NEGOTIATIONS, TRANSACTION & CLOSING
Research & Preparation 1. Research tax records to verify full and complete legal information including: owner’s full name, recorded square footage, annual tax bills, and other property information.
8. Research homes which have recently gone under contract in your area.
2. Research and verify legal description.
10. Analyze the number of months inventory in your area and your neighborhood.
3. Verify legal name(s) and owner(s) in county public property records. 4. Research ownership, sales, and mortgage history of the property. 5. Research the school districts, shopping, transportation, and employment options in the area.
9. Research homes similar to your home which have recently sold.
11. Analyze the price and condition of the homes which sold successfully. 12. Analyze why other homes continue to stay on the market day after day. 13. Analyze expired homes (did not sell) and why they were not successful.
6. Obtain detailed information about the property to assist in analyzing property.
14. Consider price per square foot of your competition and online value estimates.
7. Research homes currently on the market buyers will be considering in addition to your home.
15. Call agents, if needed, to discuss activity on the comparable properties they have listed or recently sold in the area.
2
STEP
Listing Consultation 16. Perform detailed needs analysis to include reasons for your move, how quickly you need to move, and address any immediate concerns. 17. Obtain information that will help us prepare listing, advertising, and marketing materials. Questions will include: What type of improvements have you done to your home in the past five years? What other features of your home make it attractive to buyers? What do you think the home is worth? 18. Give you an educated overview of current market conditions including national, local city and local neighborhood. 19. Discuss how buyers are finding homes, how many homes they typically look at before buying, and features that are most (and least) appealing to buyers. We will explain how this pertains to our marketing plan to get your home sold. 20. Discuss your competition and how you compare. 21. Review recently pending or sold comparable properties. 22. Work cooperatively to determine a pricing strategy based on professional judgment and interpretation of current market conditions. 23. Prepare detailed estimated net proceeds analysis to determine approximately what you will receive or owe when the property closes. Included in this analysis will be costs associated with the sale included closing cost, prorated taxes, HOA credits, and commissions. 24. Work cooperatively with you to strategically price your home so that it “shows up” in more internet searches.
25. Confirm lot size and dimensions from Maricopa county tax records. 26. Obtain copies of floor plans, if available, and make available to agents via the multiple listing system. 27. Review current appraisal, if available. 28. Identify homeowner association, contact information, and dues. 29. If property is rented, obtain copies of all leases, verify rents, deposits, and inform tenants of listing and how showings will be handled. 30. Prepare showing instructions for buyer’s agents and agree on showing time windows that are acceptable to you. 31. Complete a detailed checklist of the features and benefits of your home to be used for internet data entry and marketing. 32. Review and explain all listing clauses. 33. Explain the use of the Seller’s Property 34. Disclosure Statement and how it will help avoid devastating setbacks and preserve your legal rights. 35. Collect a second set of keys for the front door. 36. Discuss different ways for agents to contact you for showings and verify appropriate phone numbers for them to reach you. 37. Discuss your purchase plans and determine how thearizonahomegroup can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location.
3
STEP
Preparing to Go LIVE on the Market 38. Place an attractive Just Listed sign in yard to build excitement for the release of your listing while you prepare it for market. 39. Conduct a professional home staging consultation (if needed) to discuss constructive changes to make your home more appealing, show exceptionally well, and help it yield the greatest possible price to an interested buyer. 40. Provide you with home showing guidelines to help prepare your home for appointments (i.e. lighting, soft music, etc.). 42. Provide you with recommendations for vendors and contractors as needed (i.e. painters, flooring, home organizers, home stagers, etc.). 42. Coordinate with our professional photographer to take high definition, full color professional photographs of the exterior and interior of your home to be used on the internet, flyers and other advertising. 43. Order a home warranty, if you choose, to protect your home during the listing and escrow period and for twelve months after the sale. This helps reassure the buyer of the quality of your home. 44. Install a Supra Lockbox that is electronically monitored and will allow buyers and their agent to view your home conveniently but does not compromise your family’s security, including installing a contractor lock box. 45. Enter property data from Data Input Sheet into MLS.
47. Reverse prospecting on MLS. 48. Prepare detailed list of property amenities to have readily available in your home, to include in Marketing Brochure, and assess market impact. 49. Provide you a copy of the MLS listing so you, too, can proof and request changes. 50. Electronically submit your home listing information to Arizona Multiple Listing Service for exposure to all active real estate agents in the area. 51. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour. 52. Add property to thearizonahomegroup’s Active Listings board. 53. Provide you with signed copies of Listing Agreement. 54. Submit Home Warranty application for conveyance at time of sale. 55. Provide information for all thearizonahomegroup agents to share your home on individual social networking sites. 56. Prepare Full Color Marketing Brochure for inside your home.
On the first day we had over 18 people look at our home and a couple of people came back twice. John never wavered on what we were asking for and with his persistence and straightforwardness, got us FULL ASKING PRICE. I could not believe it, but it happened with John’s excellent work.
“
“
46. Write remarks in the MLS system specifying how you want your property to be shown.
- Ty and Susan Wilcox
4
STEP
Multiple Platform Marketing Blitz 57. Deliver marketing material to your property and display in prominent location for buyer access. 58. Convey all price changes promptly to Internet real estate sites. 59. Capture feedback from Realtors after all showings. 60. Place a branded AHG sign in your yard which helps buyers to easily identify contact information and call or text with property inquiries. 61. Place regular update calls and emails to you to discuss all showings, marketing, and pricing. 62. Notify you immediately of any offers, potential offers, or needs. 63. Discuss feedback from showing agents with you to determine if changes will accelerate the sale. 64. Search the MLS System for Realtors working with interested and capable buyers matching your home; email copies of your home listing information for them to review immediately. 65. Maximize showing potential through a professionally videographed listing video shared on social media platforms. 66. Market your home on over 100 internet sites including Zillow, MLS, and Trulia. 67. Capture the features of your home by creating a listing video 68. Market your home on all the major social networking sites including Facebook, LinkedIn & Instagram. 69. Schedule a market review to evaluate showing feedback and pricing opinions.
70. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites. 71. Help you prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need when transferring after closing. 72. Prepare a financing sheet with several financing options to educate buyers on methods to purchase your home. 73. Provide agents with information on home prior to showing to maximize showing potential. 74. Log all home showings to keep record of marketing activity and potential buyers. 75. Follow up with the agents who have shown your home with a personal phone call to answer questions they may have or send a home feedback survey. 76. Prepare a market analysis update of activity in your neighborhood (new homes on the market, sold homes) to keep you informed about key market conditions within your area. Provide a Market Snapshot report which illustrates what is currently happening with available, pending, or sold homes. This report is generated using your property’s address as the point of reference. 77. Discuss prospective buyer qualifications to help determine buyer motivation, ability to purchase, and probability of closing on the sale. 78. Manage paperwork if a price adjustment is needed and reflect price change on all channels.
5
STEP
Negotiations, Transaction & Closing 79. Receive and review all Offers to Purchase Contracts submitted by buyers or buyers’ Agents to determine best negotiation position.
94. Provide copies of signed Offer to Purchase contract for office file and save electronically.
80. Contact buyer agent to review buyer qualifications and discuss offer.
95. Advise you in handling any additional offers to purchase submitted between contract and closing.
81. Evaluate offer(s) and prepare a “net sheet” on each for comparison purposes.
96. Change status in ARMLS to Under Contract.
82. Counsel you on offers. Explain merits and weakness of each component of each offer.
97. Coordinate home inspection and handle contingencies, if any.
83. Email or deliver Seller’s Disclosure form to buyer’s agent or buyer (upon request and prior to offer being made, if possible).
98. Contact lender weekly to ensure processing is on track.
84. Obtain pre-qualification letter on buyer from Loan Officer.
99. Relay final approval of buyer’s loan application to you. 100. Review home inspector’s report.
85. Confirm buyer is pre-qualified by reviewing pre-qualification letter and calling Loan Officer, if possible.
101. Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.
86. Negotiate highest price and best terms for you and your situation.
102. Schedule Appraisal and provide comparable sales used in market pricing to Appraiser.
87. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent. 88. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent. 89. Email copies of contract and all Addendums to closing title company. 90. Verify that due diligence fee and earnest money are promptly submitted to seller and escrow agent. 91. Email/deliver copies of fully signed Offer to Purchase contract to you. 92. Email/deliver copies of Offer to Purchase contract to lender. 93. Email/deliver copies of Offer to Purchase to Selling agent.
103. Follow-Up on Appraisal. 104. Coordinate closing process with buyer’s agent and lender. 105. Update closing forms and files, ensure all parties have all forms and information needed to close. 106. Confirm closing date and time and notify all parties. 107. Assist in solving any title issues (liens, judgments, etc.). 108. Work with buyer’s agent in to perform buyer’s final Walk-Thru prior to closing. 109. Review closing figures to ensure accuracy. 110. Forward verified closing figures to buyer’s agent. (continued)
5
STEP
Negotiations, Transaction & Closing (continued) 111. Request copy of closing documents from closing agent. 112. Review all closing documents carefully for errors. 113. Coordinate closing with your next purchase and resolve any timing problems. 114. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/ recycling, mail procedures etc.). 115. Tie up any loose ends from buyer walk through at closing, if necessary.
116. Change ARMLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers, etc. 117. Answer questions about filing claims with home owner warranty company. 118. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied. 119. Help you relocate locally or out of area with highly experienced agents across the globe. You are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.
AHG We hope you found our guide informative. Contact us to schedule a private appointment and let us start working for YOU to get your home sold.
AHG A BETTER REAL ESTATE EXPERIENCE!
how to price your home market factors determine home value PRICING
Pricing your home properly from the start is critical to getting the most money possible in the shortest amount of time.
LOCATION
Location is the single most important factor in determining the value of your property.
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
CONDITION
Prospective buyers are going to compare your property – both the condition and the price – to other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in that area.
COMPETITION
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
TIMING
price it right from the start
what does not determine home value? what you paid
what you need
what you want
previous appraisal
same as neighbors
cost to rebuild
OUT OF THE MARKET BUYER PERCEIVED HOME VALUE
IN THE MARKET
15 days
30 days
45 days
60 days
75 days
90 days
105 days
120 days
we go above & beyond Our clients are our number one priority at Arizona Home Group. We provide real time feedback, weekly reports, as well as staging tips and tricks. Arizona Home Group is a full service team. Not only do we have multiple full service agents available to handle your needs, but also have a marketing director, listing coordinator, and transaction coordinator to ensure your listing has complete care and attention.
explain the selling process
determine listing price
complete strategic marketing
conduct showings and give feedback
screen qualified buyers
coordinate home inspection
handle contract administration
order title
negotiate offers
direct buyers to financing options
meet appraiser
ensure communication among all parties
accomodate final walk through
facilitate closing
MOVING DAY
AHG
A BETTER REAL ESTATE EXPERIENCE
GIVING BACK TO SERVE OUR COMMUNITY
AHG
Arizona Home Group’s commitment to our community and past clients goes well beyond the sale of a home. We feel it is important to give back to those less fortunate and families who are experiencing hardship. We are also exceptionally grateful to our clients who continue to trust us by referring their friends and family. Nurturing a strong community and valued relationships are at the core of what we do. 1% of John Sposato’s net profits go to the Carefund each year. Care Fund provides mortgage and rent assistance to Arizona families who are experiencing financial hardship due to their child’s unforeseen medical illness or injury. Annually, we participate in the Agents Benefiting Children Olympiad. Agents Benefiting Children is a contest involving Arizona residential real estate industry teams in a fundraising drive benefiting Care Fund. In 2018, we won the coveted Agent’s Cup as the top fundraising team. Throughout the year, we host numerous Client Appreciation events. As our Thank You, we host happy hours, attend sporting events, and enjoy area attractions. As part of the Arizona Home Group family, new friendships and relationships are made. Our Premier Client Group is our membership-based program for our top clients and closest friends. As a member, they have agreed that within a 12 month period, they will work with us on a real estate transaction or forward the names of 3 people they think may be interested in buying or selling. In appreciation for their participation, they receive discount coupons and gift cards for local restaurants, services, and shopping. They also receive an exclusive invitation to our annual Client Appreciation Party.
PROJECTS & PARTNERSHIPS