Arizona Home Group Seller Guide

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SELL

LET OUR Raving Clients TELL YOU WHY

Anna F.

“We are extremely happy with John Sposato and his team at Arizona Home Group! They made it easy for our family to sell our old home and purchase a new home quickly and effortlessly. This team of professionals are the most competent, efficient group we have EVER worked with!”

John D.

“I want to give thanks to Sharon Coffini and everyone at Arizona Home Group for providing an unbelievably easy and excellent experience in selling my home. I would never use another realtor or group for any future endeavors.”

Christine O.

“Tiffany was absolutely amazing to work with! Definitely by far the best realtor I’ve worked with. It was like having your best friend, who just happens to be knowledgeable and experienced in real estate, helping you. I say this because this isn’t just a job for her. She genuinely cares about her clients and this shows in every interaction we had with her. She was extremely patient with us (considering we didn’t know the area at all and had trouble narrowing down what we wanted), always fast to respond via text, email or phone and always took the time to listen to what we wanted. I would absolutely work with her again and highly recommend her to others!”

Paul R.

“I want to share my most favorable experience with selling our home in Chandler. We purchased with Sharon’s help nine years ago and we could not have been happier with our place. In September, it was decided that we would sell and contacted Sharon. She immediately put the wheels in motion and it sold quickly. I was unable to travel to Chandler so Sharon took it upon herself to arrange everything that was needed to hand over the place to the new owner. This was far above what anyone could expect of an agent and she just handled it all. I recommend Sharon and the Arizona home group to anyone whether buying or selling.”

David M.

“My family relocated from Washington state to Arizona approximately 14 years ago. We were looking for home and had the good fortune to meet John Sposato. Knowing that we were new to the area John took it upon himself to befriend and educate us, providing vital information and tours needed to familiarize ourselves with the various residential areas of Scottsdale. Without a doubt John has gone above and beyond his obligation as a realtor. He made sure that he understood our needs and kept us educated on the trends and developments of the local market. This is precisely why our family has engaged John’s services to find us three residences in the span of 14 years. It is without hesitation that I recommend John as a premier realtor in the Arizona Market.”

Maryln H.

“We worked with Sharon from Arizona Home Group in 2019 to purchase our winter getaway home. The experience was nothing short of amazing. Purchasing a home from an out of country location was daunting, to say the least. But the entire transaction worked beautifully. Sharon handled everything from her location, and all of the required paperwork and signatures were done electronically. We didn’t even have to be at the closing. We would highly recommend her to anyone looking to purchase their dream home.”

Chad S.

“The Arizona Home Group has always gone beyond meeting all expectations. To creating Docs at 9 pm to make sure your bid gets in before anyone else, to giving advice regarding neighborhoods home values. Plus their resources regarding the amount of teams available (home inspection, mortgage brokers, etc.) is unprecedented. Your home buying process will be met with confidence, professionalism and a personal touch that will help ease this stressful situation of buying a home.”

Griffin T.

“I need to begin by stating we are first time home buyers. We did not pick a realtor. We didn’t even know how to pick a realtor or what to look for in picking a realtor. When my wife and I decided to check out the Phoenix area as a potential place to relocate, we did some online research and just picked some places around Gilbert to check out. There was one open house we really wanted to view, this is where we met our realtor. Randomly and so fortunately. She turned out to be a godsend! Tiffany was so helpful, honest, and supportive throughout this process and was able to secure us such a fantastic deal on our new home. We had so many questions during the buying process and she was able to answer all of them without making us feel dumb. She would either have the answer off the top of her head or would find out quickly. Tiffany navigated us skillfully through a very difficult closing with ease. There are many times during this process when you feel very insecure and unsure of the way to proceed. Tiffany was there every time and was able to make us feel secure and confident in our choices. I would recommend Tiffany Chandler for her reliable communication, honesty, and realtor skills. Do not hesitate in contacting her if you want an honest, responsive realtor who will get you into the home you’ve always wanted.”

Why AHG?

OTHER REALTORS

A Better Real Estate Experience

Tailored services to your needs

Agent Support structure, family

Understanding / experience in various market types

Learning-based agents

Comprehensive marketing

Network of International KW agents (local, national and beyond)

5 star reviews

Constant communication and accessibility

AHG
Sold to list ratio Sold to list ratio Average # of transactions Average # of transactions MLS access Real Estate Association Members Days on Market Days on Market Closed Volume Closed Volume AHG Top 1% Producing Named Top 100 by Phoenix Business Journal 80% referral & repeat business 80+Years combined experience

We go ABOVE & BEYOND

Our clients are our number one priority at Arizona Home Group. We provide real time feedback, weekly reports, as well as staging tips and tricks. Arizona Home Group is a full service team. Not only do we have multiple full service agents available to handle your needs, but also have a marketing director, listing coordinator, and transaction coordinator to ensure your listing has complete care and attention.

explain the selling process

determine listing price

complete strategic marketing

conduct showings and give feedback

screen qualified buyers

coordinate home inspection

handle contract administration

order title

negotiate offers

direct buyers to financing options

meet appraiser

ensure communication among all parties

accomodate final walk through

facilitate closing MOVING DAY

AHG

Pricing Your Home RIGHT FROM THE START

Pricing your home correctly is one of the most important aspects of selling your home. The experts at Arizona Home Group will help you strategically price your home to get the most views from potential buyers. The pyramid graphic demonstrates how pricing your home effects the number of potential buyers who will see the property.

As the home’s asking pricing increases above market value, the percentage of potential buyers who will look at the property decreases.

When the asking price starts to dip below market value, the percentage of potential buyers who will view the property increases.

5-20% Above Market Value

FEW BUYERS

+/Fair Market Value

AVERAGE NUMBER OF PROSPECTIVE BUYERS

5-20% Below Market Value

MANY PROSPECTIVE BUYERS

PRICING YOUR HOME TO ATTRACT BUYERS

PRICE IT RIGHT FROM THE START

BUYER PERCEIVED HOME VALUE OUT OF THE MARKET IN THE MARKET

what you paid what you need previous appraisal

what you want cost to rebuild

same as neighbors 15 days 30 days 45 days 60 days 75 days 90 days 105 days 120 days
what does not determine home value?

PREPARE YOUR HOME for a seamless sale

TO LIST TO SHOW

• Walk through your home as if you were a potentional buyer. Notice all the details.

• Clean or paint your front door. Make your first impression count.

• Maintain your landscaping. Consider adding some potted flowers for pops of color!

• Clean your windows and screens.

• De-personalize: remove personal photos and memorabilia from the home.

• Declutter all rooms and remove bulky furniture. Make each room spacious.

• Replace worn decorations or home linens. Let the house feel new and fresh.

• DEEP CLEAN! Make every room sparkle.

• Replace air filters, light bulbs, batteries, and clean your vents.

• Leave your pool sparkling blue! Dust outdoor furninture.

• Leave the home in the best condition possible for every showing so potential buyers feel comfortable and want to stay longer.

• Remove pets when you have a showing.

• Turn on all lights and open all blinds.

• Make sure the home smells fresh and clean.

• Pick up any laundry, toys, games, dishes or anything that may be laying on the floors or counters.

• Be sure beds are made, toilet seats are down.

• Stash any personal items in the cabinets or drawers so they are out of sight.

• If there is a water feature on your pool, have it turned on.

• If you have surround sound, easy listening music can highlight the built in speakers.

• Show off your home’s unique amenities!

** Consider getting a professional inspection before listing. This can then be marketed to buyers as a “Certified Pre-Owned Home” and allows you to fix any major repairs before the buyer finds them. **

Expert Staging Tips TO SELL IN STYLE

Create a Balanced Space

To make a room appear bigger, paint it the same color as the adjacent room. If you have a small kitchen and dining room, a seamless look will make both rooms feel like one big space. Tip: If you want to give the illusion of more space, paint the walls the same color as your draperies. It will provide a seamless and sophisticated look.

Serene & Inviting

Create a relaxing bedroom setting with luxurious linens and soft colors that will make a potential home buyer want to hang out. Bedroom staging trick: If you don’t have the money to buy a new bed, just get the frame, buy an inexpensive air mattress and dress it up with neutralpatterned bedding. And remember to declutter. By cleaning out your closets, you’re showing off your storage space, which always ranks high on buyers’ priority list.

Three’s company

Mixing the right accessories can make a room more inviting. When it comes to eye-pleasing accessories, odd numbers are preferable, especially three. Rather than lining up a trio of accessories in a row, imagine a triangle and place one object at each point. Scale is important, too, so in your group of three be sure to vary height and width, with the largest item at the bock and the smallest in front. For maximum effect, group accessories by color, shape, or texture.

Musical Furniture

Give yourself permission to move furniture, artwork. and accessories among rooms on a whim. Just because you bought that armchair for the living room doesn’t mean it won’t look great anchoring a sitting area in your bedroom, And try perching o little-used dining-room table in front of a pretty window, top it with buffet lamps and other accessories, and press it into service as a beautiful writing desk or library table.

Prim & Polished

Having tile professionally painted can make a bathroom look brand new. And accessorizing can make buyers feel like they’re in a spa. Put out items like rolled-up towels, decorative baskets and candles. It’s o great way to create a polished look, and it doesn’t cost much to do.

Home Lighting

One of the things that make staged homes look so warm and welcoming is great lighting. As it turns out, many of our homes are improperly lighted. To remedy the problem, increase the wattage in your lamps and fixtures. Aim for a total of 100 watts for each 50 square feet. Don’t depend on just one or two fixtures per room, either. Make sure you hove three types of lighting: ambient (general or overhead, task (pendant, undercabinet or reading) and accent (table and wall).

Neutral & Appealing

Painting a living room a fresh neutral color helps tone down any dated finishes in the space. Even if you were weaned on off-while walls, toke o chance and test a quart of paint in a worm, neutral hue. These days, the definition of neutral extends, way beyond beige, from warm tones and honeys to soft blue-greens. As for bold wall colors, they have a way of reducing interest, so go with neutrals in large spaces.

Room Transformations

If you have a room that serves only to gather junk, repurpose it into something that will add to the value of your home. The simple addition of a comfortable armchair, a small table and a lamp in a stairwell nook will transform it into a cozy reading spot. Or drape fabric on the walls of your basement, lay inexpensive rubber padding or a carpet remnant on the floor and toss in a few cushy pillows. Voila – a new meditation room or yoga studio.

*Information from HGTV.com

CORE VALUES

Operate With Integrity

“Integrity is doing the right thing when no one is watching.”

Focus on Education and Growth

“Develop a passion for learning. If you do, you will never cease to grow.”

Listen and Communicate

“Communication—the human connection— is the key to personal and career success.”

Hustle and Don’t Cut Corners

“Some succeed because they are destined to, most because they are determined to.”

HENRY

Establish Trust

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”

STEPHAN

Maintain a Positive Attitude

“Your attitude, not your aptitude, will determine your altitude.”

Giving Back TO SERVE OUR COMMUNITY

Arizona Home Group’s commitment to our community and past clients goes well beyond the sale of a home. We feel it is important to give back to those less fortunate and families who are experiencing hardship. We are also exceptionally grateful to our clients who continue to trust us by referring their friends and family. Nurturing a strong community and valued relationships are at the core of what we do.

Care Fund provides mortgage and rent assistance to Arizona families who are experiencing financial hardship due to their child’s unforeseen medical illness or injury.

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