HOT TUB, SWIM SPA & WELLNESS NEWS
Superior Spa Dealers Get All Fired Up! Walking on hot coals was the order of the day at the Superior Spas annual dealer seminar. The event was held in the wonderful surroundings of Ringwood Hall Hotel & Spa in Chesterfield, where representatives from 29 dealers gathered from all over the UK for a fun packed day of talks and activities. Rob Carlin, Managing Director of Superior Spas started the event by welcoming everyone to what was their biggest seminar to date. After introducing several new dealers to the growing Superior family, Rob was delighted to deliver exciting news in the form of new swim spas models, new spa models, new components and new insulation, all of which are to be introduced in the coming months. He was also able to give an update on the new headquarters which is currently under construction, and the fact that it will have an additional 8,000 sq ft, taking the full facility to a sizable 28,000sq ft of warehousing, offices and showroom. Later on in the day, a double decker bus took all the attendees for a look at the new impressive site and the container park housed within it. With several of Superior’s brands being powered by Gecko, Rob had great pleasure in introducing Maarten Varenkamp of Gecko Alliance, who gave an in-depth presentation on Gecko products and an update on new products arriving during 2020. Maarten was followed by a very informative talk by Creative Marketing, who’s representatives offered the audience great advice and tips on promoting their businesses across all medias. Further talks were held by staff from Vendigo Finance on enhancing additional sales through a variety of finance options whilst Superior Spas’, Graham Message, who spoke about the importance of visual merchandising and the power of displaying accessories, proved to be the forerunner to the scheduled afternoon activity – fire walking! The memorable afternoon was filled with fun group exercises tailored around ‘mind over matter’ and ‘positivity’, where dealers worked together in some fantastic activities that filled the whole room with lots of laughter and loud applause. The reasoning
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behind this was to condition everyone there to walking over coals which was conducted by the very impressive Morpheus from Creative Team Events. Graham from Superior Spas said: “The whole room was buzzing from some of the activities where everyone let go of their inhibitions and joined in. To say the whole event was enjoyable was an understatement and then to see the dealers walking over hot coals was fantastic, so many smiles, even from people that don’t normally smile!” Later on, the awards evening had an ‘at the Oscars’ theme and the dealers were joined by all of Superior Spas’ staff for a lovely three course meal, followed by the presentation of awards. The evening was further enhanced by a Magician and a room featuring a Casino
and Arcade Games, including basketball hoops and air hockey to name just a few. Gareth Ward, Sales Director of Superior Spas who said: “After the fun environment that we had created during the day, it was important to continue the fun and laughter into the evening and I feel we achieved this, everyone was having a great time.” With the 80s disco continuing until midnight the day came to an end with a filled dance floor and some special moves coming from many guests. Rob Carlin, Managing Director of Superior Spas said: “This has been a fantastic day where we were able to thank our dealer network for their continued support and success. It was also a pleasure to welcome our own staff to be part of the evening, where they were able to mix with the dealer network. “This has been our biggest dealer event and we pulled out all the stops to create a balance between business and fun, not sure how we top it but be assured we will next year for sure.” Superior Spas 01246 559071 www.superiorspas.co.uk
www.swimmingpoolnews.co.uk 07/04/2020 21:40