Design Studio

DESIGN STUDIO 2013

Andreas Kamolz Pratt Institute New York Prof. Harvey Bernstein

Content.

maybe MoMA | Vasco - a peppergrinder

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TurnMeOn - three light switches

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Atlas - a watch concept

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maybe MoMA a design for the MoMA Designstore.

Research: customer profiles

products

online appearance

Research / maybe a pepper mill?

Material moodboard Ideation / sketches and fast models Renderings final Model / product pictures

Research: the MoMA Design Store Customers:

Customer Profiles:

MoMA Museum and Book Store: mainly museum visiters, tourists age group: all kinds of customers

European middle aged tourist couple: Mainly stroll around and would buy art prints if they had more space available in their luggage.

MoMA Design Store:

mainly women (approx. 60 - 70%) age group: generally more mature customers

New Yorker mum with baby buggy: She is looking for presents. The MoMA Shop is the perfect place to find something small smart and sweet.

Senior art expert: Visits the temporary exhibiton of Le Corbusier and is looking for additional literature.

Hipster looking for extraordinary gadgets: Needs to show off with extremely specific items to proove good taste and intellect.

Asian visitors with sunhat and camera: They get flushed in after their museum visit and buy postcards and souveniers.

The MoMA Design and Bookstore and the MoMA Store (with Muji)

MoMA Store Online Appearance

Products MoMA Design and Book Store

MoMA Store

Form Language

MoMA products

design objects, mainly design classics

Different categories: low cost, colourful, small gadgets

funny little gadgets stuff/gadget boxes at the cash desk

main categories: living, dining, workspace, jewelry & accessories, artists, books, kids, holiday products especially for women (jewelry, accessories, bags)

museum and exhibition related objetcs and souveniers

MoMA merchandise products extremely famous design classics Books

Art Prints & Posters Muji to go - integrated Muji store Books: MoMA publisher products, general art related books (movie, art history, contemporary art, design, architecture, etc.)

Prices: lower prices: 5 - 20 $ moderate prices: 20- 100 $

Prices: moderate prices 20 - 200 $ higher prices 200 - 5000 $

Prints

Research: pepper mills | pepper shaker for purchase at the MoMA:

other peppermills/shakers:

Maybe a pepper mill: - pepper is one of the most popular spices - freshly ground pepper. fresh aroma is important for a good meal - right storage is important: no light/air tight - during medieval times pepper used to be as expensive as gold - also called „the black gold“ - bring back the value of pepper in todays times - pepper as a ritual.

ceremony of grinding pepper

Materials: - black stone (marble, granite) - black ebony wood - gold, leaf gold

Ideation: first sketchmodel: Materials: stone, golden rescue foil, Starbucks cup and lid, black paint and pushpins

Rendering: Rhino / Vray

VASCO final model

VASCO

Turn Me On Design a light on/off control switch for a space or for some of the following, modern design loving, people. Choose three different people/spaces and design three different on/off controls.

The objective is to design a control that you think would be liked and used by the people you choose. Avoid obvious associations you have to the people selected. But use them as a stepping stone for creating modern, functional solutions.

Indoor Waterfall Religious Fanatic Umbrella Manufactur

Moodboard | References

The Indoor Waterfall Following the same movement pattern as the water in a waterfall, you have to give the black circle a little tip and it will fall down and swing around the white circle until it finally comes to rest. The Light will be switched off now. In order to turn the Light back on, you just need to move the black circle back to the top, where it snaps into its right position.

The Religious Fanatic Religious fanatics are persons who attach to some object an ultimate valuation and then attend to that overvalued object with what is recognizable as a kind of religious devotion.

The black “planet“ in the planetary gear is a symbol for the fanatic who is moving in endless circles around the “sun“, searching for his illumination.

The black “planet“ being on top and the light is switched off. Each other white “planet“ stands for a different stage of brightness.

The Umbrella Manufactur Walking around with an umbrella makes me feel like a knight with a sword.

Walking around with a little spring loaded umbrella makes me feel like a soldier with a gun.

This lightswitch symbolizes the target.

Your goal is the light.

Aim for the bulls eye and the light will turn on!

Atlas - a watch concept Atlas is a collection composed of a watch and a bracelett using light as a medium to indicate the time. The watch displays the time in precise numbers, the bracelett just gives you a feeling of your journey through the day.

Inspired by nature, distorted through a computer and refined by hand, the pattern of the display is the result of numerous experiments in form and ornament.

Behind the fragments of black glass a soft sparkle increases during the day to a lucid glowing. At nighttime the light slowly dissolves to rise again at the next day.

The “black fragments“ are embraced by silver and strong black leather to rest comfortable and secure around your arm.

Moodboard | References

16 : 50 27. nov

16 : 50 27. nov