A Unique Marketing Opportunity for Your Company...
What does your company need to be successful? ... Brand Recognition
Product Exposure
New Customer Markets
Client Engagement
Media Coverage
We can provide a customized marketing partnership that will fit all of your company’s current sales goals, promotional objectives, client relations initiatives, product endorsement needs, and more. Our Star Racing team’s 30+ years of proven success and outstanding performance at the National Hot Rod Association’s professional level of drag racing can give your company the unique exposure that is only available with this Championship-caliber team. Within the next few pages, we will outline some of the abundant benefits and potential opportunities of being a Star Racing Marketing Partner. There is something available for any company – no matter their particular goals or budgets. Please read on to discover how we can help your business grow...
Social Media Promotion
Boost Sales and Brand Recognition with our Customizable Marketing Opportunities Because marketing partnerships are essential to the continued success and visibility of this Championship-caliber team, Star Racing has merged its cutting edge technology, talented staff and extensive racing resume to create a superior marketing opportunity customized to YOU. The Star Racing Team offers dynamic Primary and Associate marketing opportunities with custom packages fashioned to meet your specific marketing, sales, and budgeting needs. We invite you to optimize your sales effort with a Star Racing Marketing Partnership and impact millions of potential customers across the Unites States using the massive TV, radio, print and digital coverage of these weekend racing extravaganzas. In addition to events, our team transporter is your year-long “rolling billboard” crisscrossing 40,000 miles of U.S. highway.
Marketing Benefits & Potential Exposure: Team Naming Rights Pro Stock Motorcycle Wrap or Decals Team Transporter Driver’s Leathers & Helmet Team Crew Shirts Hero Card Fan Handouts National Television Coverage (ESPN2) International Television Coverage (ESPN3) International Radio Coverage International Print Media Coverage International Digital Media Coverage Dedicated Marketing & Media Support Services 34 Team Press Releases Driver Introductions Driver Autograph Sessions Other Personal Appearances Winner’s Circle Media Coverage & Photographs Live Announcer Promotions Driver/Team Flags displayed on Transporter Pit Area Signage Website Links & E-mail Newsletters Social Media (Facebook, Twitter, YouTube) Team Travel Apparel Team Support Vehicles Other Apparel or Merchandise (Hats, Koozies, etc.)
Marketing Opportunities: At the Events
Team Naming Rights Event Tickets Pit-side Hospitality Options Pit Area Signage Live Announcer Promotions Pro Stock Motorcycle Wrap or Decals Team Transporter Driver’s Leathers & Helmet Team Crew Shirts Hero Card Fan Handouts for Fans Driver/Team Flags displayed on Transporter Driver Introductions Driver Autograph Sessions Other Optional Fan Appearances Winner’s Circle Media Coverage & Photographs Dedicated Marketing & Media Support Services Team Travel Apparel Team Support Vehicles Other Apparel or Merchandise
Marketing Opportunities: Media Coverage
National Television Coverage (ESPN2) International Television Coverage (ESPN3) International Radio Coverage International Print Media Coverage International Digital Media Coverage Team Naming Rights in Headlines and Press Releases Company Logos Visible on all Photos and Videos of Motorcycle(s), Driver’s Leathers/Helmet, & Crew Shirts Dedicated Marketing & Media Support Services Winner’s Circle Media Coverage & Photographs
Marketing Opportunities: Additional Online Exposure Company Logos Visible on all Photos and
Videos of Motorcycle(s), Driver’s Leathers/Helmet, & Crew Shirts Company Links on Star Racing Website E-mail Newsletters to Race Team Fan Contact Database (34 Total Newsletters, One for each Press Release) Social Media (Facebook, Twitter, etc.)
The Stage: National Hot Rod Association ESPN2 Television Coverage The National Hot Rod Association (NHRA) is the largest motorsports sanctioning body in the world, with more than 200 classes of vehicles grouped into 20 categories of competition, including Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle at the professional level. There are more than 40,000 licensed NHRA drivers that compete at 130 NHRA member tracks around the United States. After more than 60 years of operation, this grassroots racing organization continues to uphold its original ideals to promote the excitement and passion of drag racing. NHRA fans continue to have the best access to the behind-the-scenes action of racing as they get up-close and personal views of teams rebuilding engines in less than 75 minutes between elimination rounds. Drivers are often found in their pit areas, signing autographs and chatting with fans. That is just one reason why NHRA fans continue to be some of the most loyal of any sport. NHRA has thousands of members and a strong network of member tracks throughout the nation that support countless events hosted by NHRA. Second to only NASCAR in terms of attendance, fan appeal, and sponsorship commitment, NHRA is moving quickly into mainstream America. The NHRA Mello Yello Drag Racing Series crisscrosses the U.S., making 24 stops in 21 cities over the course of 10 months.
Since 2001, ESPN2/ESPN2HD has been the exclusive broadcast partner of the NHRA and NHRA Mello Yello Drag Racing Series, with same-day tape or live coverage.
National Dragster Magazine Information about the NHRA is available in various forms, including the biweekly magazine, National Dragster, and its dynamic companion website, NationalDragster.net, that is updated daily.
Pro Stock Motorcycle At the professional level, NHRA offers the Mello Yello Drag Racing Series that includes a 24-race schedule for Top Fuel, Funny Car, and Pro Stock, and a 16-race schedule for the Pro Stock Motorcycle class. The Pro Stock Motorcycle class features highly modified vehicles, which can run at more than 195 mph in under 6.8 seconds, feature a purpose-built tube chassis and a lightweight, aerodynamically enhanced replica of original bodywork.
Award-winning, featured-based National Dragster covers every race from the first sportsman run to the final Mello Yello Series blast to the winner’s circle. NationalDragster.net provides up-to-the-minute news, live race reporting, and daily columns that keep readers coming back to see what's new. NHRA.com has won several awards for its innovative, interactive coverage of all forms of NHRA drag racing and provides daily results, feature stories and breaking news at the click of a mouse.
The Audience: NHRA Fan Demographics
March 13-16
Amalie Oil NHRA Gatornationals
Gainesville, FL
April 11-13
NHRA Four-Wide Nationals
Charlotte, NC
May 16-18
Summit Racing Equipment NHRA Southern Nationals
Atlanta, GA
May 29-June 1
Toyota NHRA Summernationals
Englishtown, NJ
June 19-22
Auto-Plus NHRA New England Nationals
Epping, NH
June 26-29
O’Reilly Auto Parts Route 66 NHRA Nationals
Chicago, IL
July 3-6
Summit Racing Equipment NHRA Nationals
Norwalk, OH
July 18-20
Mopar Mile-High NHRA Nationals
Denver, CO
July 25-27
NHRA Sonoma Nationals
Sonoma, CA
Aug. 27-Sept. 1
Chevrolet Performance U.S. Nationals
Indianapolis, IN
Sept. 12-14
NHRA Carolina Nationals
Charlotte, NC
Sept. 18-21
AAA Texas NHRA FallNationals
Dallas, TX
Sept. 26-28
AAA Insurance NHRA Midwest Nationals
St Louis, MO
Oct. 2-5
NHRA Nationals
Reading, PA
Oct. 30-Nov. 2
NHRA Toyota Nationals
Las Vegas, NV
Nov. 13-16
Auto Club NHRA Finals
Pomona, CA
Designated Marketing Areas: Exposure in 50+ Markets & 14 States
The NHRA Mello Yello Drag Racing Series has unmatched geographic reach within motorsports, covering many of the most highly populated regions across 14 different states.
Location
Market Area
Gainesville, Florida
Orlando, Tampa, Jacksonville, Daytona Beach
Charlotte, North Carolina
Charlotte, Columbia, Greensboro, Raleigh, Greenville/Spartanburg, Asheville
Atlanta, Georgia
Atlanta, Birmingham, Montgomery, Chattanooga, Knoxville, Greenville/Spartanburg
Englishtown, New Jersey
New York, Newark, Philadelphia
Epping, New Hampshire
Boston, Manchester, Concord, Rochester
Chicago, Illinois
Chicago, Milwaukee, South Bend
Norwalk, Ohio
Cleveland, Columbus, Pittsburg, Toledo
Denver, Colorado
Denver, Colorado Springs, Pueblo
Sonoma, California
San Francisco, Oakland, San Jose, Sacramento
Indianapolis, Indiana
Indianapolis, Chicago, Cincinnati, Louisville
Charlotte, North Carolina
Charlotte, Columbia, Greensboro, Raleigh, Greenville/Spartanburg, Asheville
Dallas, Texas
Dallas/Fort Worth, Austin, Houston
St. Louis, Missouri
St. Louis, Springfield
Reading, Pennsylvania
Philadelphia, Harrisburg, Scranton, Baltimore
Las Vegas, Nevada
Las Vegas
Pomona, California
Los Angeles, San Diego, Las Vegas
The Star Racing Legacy Four Decades of Championship Performance In 1980, George Bryce and his wife, Jackie, founded Star Racing to support the motorcycle drag racing community. This high performance motorcycle company has evolved into a successful mail-order parts business with engine building and machine shop services. Star Racing’s state-of-the art machine shop houses a 5-axis Haas CNC machine; Sunnen boring and honing equipment; DTS and Superflow engine dynos; a DynoJet chassis dyno; and a Spintron. With more than 33 years of experience with motorcycles and racing, Star Racing specializes in parts for older drag bikes and late model sport bikes, stocking a large and varied selection of race products in the onsite warehouse. Star Racing has also evolved into the development of late-model hot rod VTwins for both the street and strip. They now offer a full line of S&S engines and support parts for drag racing enthusiasts, as well as for other motorcyclists, dealers and distributors. For the past 20 years, this unique motorcycle drag racing company has also contributed to the future talent of the sport by teaching a Pro Stock Motorcycle Drag Racing School. Through a partnership with Frank Hawley Drag Racing School, this Pro Stock Motorcycle course, taught by Star Racing owner George Bryce, has shaped many prominent racers in the class such as three-time NHRA Champion Angelle Sampey.
Star Racing Career Highlights: 6 NHRA Pro Stock Motorcycle Championships with
John Myers (3) and Angelle Sampey (3) (1990, 1992, 1995, 2000, 2001, and 2002) For 13 consecutive seasons, from 1990 to 2002, Bryce's teams won the No. 1 or 2 plates in NHRA championship point standings. Team owner for Angelle Sampey, the most victorious female racer in NHRA history with 41 national event wins (second only to Dave Schultz's 45) 80 NHRA National Event Wins with 10 different Riders 87 No. 1 Qualifying Positions 154 Final Rounds of NHRA Competition with 13 Riders
Michael Ray
Meet the Team: The Racers
Profile: Born: August 14, 1984 Residence: New Braunfels, Texas Height: 5’10”, Weight: 140 lbs. Occupation: Harley Salesman Career Best ET: 6.830 seconds Career Best Speed: 197 mph
Accomplishments: No. 2 Finish in NHRA Pro Stock Motorcycle Points Standings in 2013 3-time NHRA Mello Yello Series National Event Winner 3-time NHRA No. 1 Qualifier in 2013 2005 & 2006 AHDRA National Champion 2010 Land speed record holder, 170-mph turbo-charged Harley
Chaz Kennedy Accomplishments: 2011 AMRA triple Champion, Modified, Super Pro & Super Gas classes 2011 AMRA Rookie of the Year 2011 AMRA Racer of the Year 2010 AHDRA Rookie of the Year George Bryce’s Pro Stock Motorcycle Drag Racing School Graduate
Profile: Born: June 17, 1994 Residence: Americus, Georgia Height: 5’11”, Weight: 130 lbs. Occupation: Crew Member Career Best ET: 6.875 seconds Career Best Speed: 193 mph
Meet the Team: The Racers
Meet the Team: The Owner & Motorcycles
George Bryce & Star Racing For more than 25 years, George Bryce has been the dynamic force behind the exciting NHRA Pro Stock Motorcycle series. To date, he has won six NHRA national championships and 80 event wins as a rider, owner or crew chief in 154 final rounds of competition. Starting out as the owner/rider/tuner of the Star Racing machines, Bryce garnered enough knowledge in all three areas to become the most sought after man in the business today. He is credited with developing more talent than any other team owner in the history of the sport. Against all odds and with naysayers at every turn, George took a raw, untested Angelle Seeling and turned her into the most victorious female racer in NHRA history. He has had similar experiences with nearly a dozen other riders. Untiring in his winning effort, George Bryce is widely acclaimed for his ability to manage all aspects of a successful racing operation. Melding the psychological and physical aspects of the sport has made him indispensable to potential professional racers, so much so that he teaches Pro Stock motorcycle racing at the acclaimed Frank Hawley Drag Racing School in Gainesville, Florida, for the past 20 years. The classes are always full and repeat attendance speaks volumes about George's knowledge.
In the more than 30 years since George and Jackie founded Star Racing, they have positioned the business as a premier motorcycle racing and R&D facility. Among other things, George remains team coach and head tuner.
Bike Specifications
Make/model: 2012 XB12R Buell Weight with driver: 625 lbs. Engine: 60° S&S V-Twin Displacement: 160 cu. in. / 2622 cc. Horsepower: 350+ @ 9500 rpm
Marketing Partnership Packages Star Racing NHRA Pro Stock Motorcycle Team These are standard marketing partnership packages to be used for review and planning purposes. If necessary, we will custom design a program specific for meeting your corporate marketing goals and objectives. These packages are for the 2014 NHRA Mello Yello Pro Stock Motorcycle Drag Racing Series, which covers 16 races in more than 50 markets and 14 states within the U.S.
Partnership Level
Michael Ray’s Motorcycle
Chaz Kennedy’s Motorcycle
$250,000
Included
Primary - Full Naming Rights (Both Motorcycles)
Naming rights for all team references (i.e. Company Name – Star Racing Pro Stock Motorcycle Team) 36”x12” decals on both motorcycles Primary logo position on team transporter (10 feet x 5 feet) Primary logo position on crew uniform shirts Primary logo position on racer leathers Primary logo position on driver hero cards (handout fliers) Primary logo position on driver/team flags Logo on team support vehicles (pit bikes, golf cart, etc.) Pit area signage (by special request) National television, radio, print, and digital media coverage Fan exposure through live announcers at events Pit-side hospitality accommodations for up to 6 people Dedicated Marketing & Media Support Services o Company recognition in all driver, crew chief or other team interviews o 34 Race-related team press releases o Company links and recognition on team website o E-mail newsletters (34 total) o (See full list below) Company exposure at track-side appearances (i.e. driver introductions, autograph sessions) Potential Driver and Team Appearances (See details below) Logo prominence on team travel apparel (by special request) Other apparel or merchandise (by special request)
Partnership Level
Michael Ray’s Motorcycle
Chaz Kennedy’s Motorcycle
$100,000
Included
$60,000
$60,000
Major Associate (Both Motorcycles)
12”x6” Decals on both motorcycles (one on each side) Logo on team transporter (5 feet x 3 feet) Logo on crew uniform shirts Logo on racer leathers Logo on driver hero cards (handout fliers) Logo on driver/team flags Logo on team support vehicles (pit bikes, golf cart, etc.) National television, radio, print, and digital media coverage Fan exposure through live announcers at events Dedicated Marketing & Media Support Services o Company recognition in some driver, crew chief or other team interviews o 34 Race-related team press releases o Company links and recognition on team website o E-mail newsletters (34 total) o (See full list below) Company exposure at track-side appearances (i.e. driver introductions, autograph sessions) Potential Driver and Team Appearances (See details below) Logo on team travel apparel (by special request) Other apparel or merchandise (by special request)
Associate (Each Motorcycle)
Same benefits as Major Associate above, but limited to only one motorcycle and driver
Partnership Level
Michael Ray’s Motorcycle
Chaz Kennedy’s Motorcycle
$20,000
$20,000
$500/race, $7,500/season
$500/race, $7,500/season
Entry Level (Each Motorcycle)
8”x4” Decals on motorcycle (one on each side) Small logo on team transporter (size TBD) Logo on crew uniform shirts Logo on driver hero cards (handout fliers) National television, radio, print, and digital media coverage
Supporting Partner (Each Motorcycle)
4”x2” Decals on wheelie bar of motorcycle (negotiable) National television, radio, print, and digital media coverage Marketing & Media Support Services Company Logos Visible on all Photos and Videos of Motorcycle(s) Available on a per-race basis
Clarifications: Only the Primary Naming Rights Partner will be granted full design rights to the color and logo scheme of the overall team including motorcycle paint and decals; transporter; team crew shirts; driver leathers; hero cards, etc. Bike decal benefits include one decal on each side of the motorcycle, unless otherwise stated. Decal sizes specified above. Dedicated Marketing & Media Support Services include 34 race-related team press releases (pre-race and post-race for all 16 races, plus pre-season and postseason); company recognition in all interviews (print, television, radio and digital); media releases announcing team news and marketing partner’s activities (as requested if in addition to 34 race-related press releases); media relations associated with sending team press releases; recognition on team website as marketing partner; unlimited use of driver, motorcycle, bike, team, etc. for company advertising purposes; other negotiable services requested by company Pit-side Hospitality for up to six (6) guests per race includes: 6 weekend event passes per race (only applies to 16 Pro Stock Motorcycle events); seating for six (6) within the heart of the team’s pit operations throughout the weekend; beverages; and limited access to the racers and crew. Personal Appearances by driver and/or team are negotiable upon request prior to finalizing marketing partnership agreement.
For More Information, Contact Jackie Bryce: 800.841.STAR 229.924.0031 Jackie@StarRacing.com Fax: 229.928.2321
Star Racing Attn: Jackie Bryce P.O. Box 1241 Americus, Georgia 31709
www.StarRacing.com Facebook.com/StarRacingGA Twitter.com/StarRacingGA YouTube.com/StarRacing6x