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Brand Identity
Brand Identity
Be remembered!
Multi-Channel & Cross-Media Marketing
In today’s multimedia world, you need to use a wide variety of channels to communicate with members of your target audience. Whether your customers use online platforms, mobile devices or traditional print media to find the products and services they’re looking for, you should be there, gathering the exposure your company needs and deserves. Through multi-channel and cross-media marketing services from AlphaGraphics, you’ll interact with potential clients in ways never before possible. Whether you need to improve your brand awareness, boost your marketing efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the communications industry.
FACT CUSTOMERS ARE WILLING TO PAY A SIGNIFICANT PREMIUM FOR BRANDS TO WHICH THEY ARE LOYAL. A STUDY BY BRANDKEY, A BRAND CONSULTANCY, FOUND THAT 50 PERCENT OF CUSTOMERS ARE WILLING TO PAY 20 TO 25 PERCENT MORE FOR A BRAND OF CHOICE.
Brand Identity
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every level of your marketing campaign for better or worse, making brand identity a vital exercise to begin any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity.
Brand Position
The more you can simplify your positioning the more powerful it becomes. Fedex became synonymous with ‘overnight’, Volvo with ‘safety’ and Apple with ‘innovation’. When it comes to your brand, what does it say to your potential customers? Whether telling people what you do, communicating the benefits of your services or providing unique value to consumers, your brand position is what differentiates you from your competition. Your brand needs to:
• Tell your company’s story • Communicate your key messages • Set you apart as an industry leader
Brand Promise
If you think of positioning as the fertile soil that allows a brand to grow and thrive, the brand promise is the brand’s fruit—it’s the expected tangible value that creates desire for a product or service. When your target audience thinks of your brand, they should come to expect a certain level of quality and satisfaction. Simply put, your brand promise tells your customers quickly and effectively what they can expect from you each and every time—guaranteed. The most common brand promises are:
• High quality • Dependability • Outstanding support • And much more!
Brand Personality
Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand Personality is best described as your firms ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages. Brand personality traits may include:
• Professional • Dependable • Efficient • And much more!
Brand Story
If you and your company bring authentic value to the marketplace, then people will want to connect with your brand. And one of the quickest routes into the heart of your customer is an engaging story. Whether it has been through craft, skill or simple hard work, there’s a reason your company has found success. More than a simple history of your company, your brand story is your chance to tell your stakeholders about the experiences that have shaped who you are as an organization. These not only add credibility to your brand, but show your customers the high level of value they get with the services you provide. Your brand story will:
• Trace your beginnings in the industry • Outline the changes you’ve made over the years • Demonstrate years of experience in meeting consumer demands
Brand Associations
Brand Associations are not benefits, but are images and symbols associated with a brand or a brand benefit. When members of your target market think of your brand, they should be able to visualize physical elements that represent your company and its products and services. These associations are critical to your brand’s success, as they provide succinct visuals that uphold the integrity of your overall marketing strategy. Your brand associations include:
• Logos, colors and fonts • Marketing materials and website design • Taglines and slogans
AlphaGraphics Quality
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise quality assurance standards. We engage in the best business practices in our industry to help ensure our deliverables will consistently meet your exact business requirements.
Go Green! We’re Eco-friendly
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible sources, which helps limit the impact your projects will have on the environment. Contact your local AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/
Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any communications campaign—and make your life simpler in the process.
When you’re ready to begin your next project, give us a call!
Contact: Alphagraphics...West Loop 1017 W. Washington Boulevard Chicago, Illinois 60607 312.226.3900 us525@alphagraphics.com agwestloop.com